Beauty Biz Basics to Break Into a Corporate Cosmetics Career

T. Bernie, PR&Strategist|PublicSpeaker|BeautyCulturist

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15 Videos (29m)
    • Trailer

    • The Allure of the Cosmetics Industry

    • Meet T. Bernie & Beyond Traditional Beauty Jobs

    • Behind the Mirror

    • Landscape & Key Players

    • C-Suite

      WWD "The New CEO What It Takes In Today's World 7.23.2012.pdf
    • Women CEOs

    • Channel

    • Category

    • Marketing Function

    • Marketing Management

    • Interface Diversity

    • Talent Assessment

    • Professional Trade Organiztions

    • Ingredients for Success & Contact Info


About This Class


Professional advice is not widely available for entering the cosmetics industry which typically hires from within.

Jumpstart your cosmetics career by taking this course now!

If you don't have experience, then at least be armed with knowledge.

If you don't have contacts, then cast a smaller net targeting companies that are a better fit.

Present yourself as an insider.

Many aspirants have the passion to get in, but don't demonstrate "having done their homework" to stand out. 

Being able to speak as more in-the-know will help you advance.

In just 30 minutes, learn the basics. Then complete a Job Search Worksheet project. 

These lectures give access to those seeking corporate work in the beauty business:

  • industry overview: top companies, key distribution channels, categories
  • realities and varieties of company culture, work styles, functional role
  • professional development tips and key networking organizations

I created content because to have this background and resource as a roadmap would have been great when I was seeking to break into beauty more than a decade ago transitioning from financial services marketing. I successfully navigated the barriers to entry growing to mid-level executive at small and large companies including The Estee Lauder Companies, Inc. and L'Oreal USA and even earned both a master's degree in Cosmetics and Fragrance Marketing and Management and an adjunct professorship in the undergraduate Cosmetics and Fragrance Marketing program at The Fashion Institute of Technology. Now, I have transitioned to independent consulting and instruction.

Even if not pursuing work or study, it's just as informative for the curious at heart. Valuable and clear understanding of this fascinating, specialized field is guaranteed.

Yours in beauty.

~T. Bernie





T. Bernie


T. Bernie is a former New York City cosmetics executive, professor and blogger now in Miami as an independent PR & Marketing consultant, beauty culturist and yogi. Beauty brands, lifestyle events and executive profiles are focus client areas for services.

Her strong portfolio of work stems from diverse expertise in brand management strategy, results-oriented promotions execution, and forecasting analysis built at Fortune 500 companies and entrepreneurial firms including American Express, Citigroup, The Estee Lauder Companies, Inc., Clinique Laboratories, LLC, Sue Devitt Beauty, and Matrix, LLC for L’Oreal USA. Additionally, she founded COCOACHiC, an ethnic beauty content and empowerment initiative.

She holds a Master of Professional Studies in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology and was an adjunct professor at the college in Marketing for the Cosmetics and Fragrance Marketing undergraduate program. She received a Bachelor of Science in Public Relations from the widely respected School of Journalism at the University of Florida.

Uniquely versed in the cosmetics industry from both the business and academic perspectives, she provides insights to venture capital and global consulting firms to validate their beauty industry investment. Within the ethnic beauty space, she monitors trends, posts her POV blog commentary across social media, is cited in lifestyle and cosmetic industry press, and presents her case studies and perspectives as a guest lecturer and public speaker.

Aside from professional endeavors, her affiliations have included Cosmetic Executive Women, The New York Junior League and Alpha Kappa Alpha Sorority, Inc. and Femfessionals. For more than fifteen years, she has served as an avid community volunteer, mentor, workshop facilitator, panel moderator, and inspirational speaker.

Her work, passion & mantra in summary: Inspire Through Beauty™