Beautiful Plastic: Creating a Great Designer Toy

Paul Budnitz, Kidrobot Founder, Designer, Entrepreneur, Author

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5 Videos (41m)
    • Introduction

    • A Brief History of Designer Toys

    • Training Your Eye

    • Initial Sketches

    • Final Sketches


About This Class

Designer toys have been described as one of the few truly original worldwide art movements of the last two decades. Initially created by street artists and designers using soft vinyl, the designer toy movement now encompass a wide variety of artists, styles, and materials, and has spread worldwide.

As the founder of Kidrobot, Paul Budnitz helped bring designer toys to America. and has designed and art directed hundreds of limited edition toys — including virtually every toy created by Kidrobot from its inception through 2011. He's well known as the co-creator of Dunny, Munnyworld, and many other iconic toys.

Budnitz will be sharing how to design a successful one of your own including the history of designer toys from 1998 to the present, what makes it a designer toy, and how to create a great sketch.

68 of 71 students recommendSee All

Wow! I had no idea this class was on skillshare. How fantastic! Looking at the bio, the instructor is a legend. it was a wonderful class. I wish he would do more, he has created 12 companies.
Great introduction to the process of designer toys. I loved the background information so you have a reference and other artist to look up on your toy journey.
Passionnate and energizing. Congratulations! (Maybe ad some more making of"/ work in progress illustrations-?) Best regards. Pablo





Paul Budnitz

Kidrobot Founder, Designer, Entrepreneur, Author

Paul Budnitz is the founder of Kidrobot, the world's premiere creator of art toys, apparel and accessories. He also owns and runs Budnitz Bicycles, two technology companies, is the author of several books for adults and children, exhibits and a photographer and filmmaker, and speaks extensively on creativity worldwide.  Budnitz has founded over a dozen companies.

Budnitz designed or art directed virtually every product created by Kidrobot from the company's inception through 2011. Budnitz's original designs include Dunny with Tristan Eaton, Munnyworld, the Kidrobot series, and many others.

In December 2008 over a dozen toys created by Budnitz & artist Tristan Eaton were accepted into the permanent collection of the Museum of Modern Art in New York City.

Kidrobot has retail stores in New York City, London, Los Angeles, San Francisco, & Miami. Its wide range of products can be found in hundreds of stores worldwide.

In 2010 Budnitz launched Budnitz Bicycles, following his lifelong passion for urban bicycling. Budnitz Bicycles creates titanium bicycles that have been described by the media as media the fastest, lightest, and most beautiful city bicycles ever made. In 2012 Phaidon named Budnitz, "The man who made bicycles beautiful again.”

Paul Budnitz splits his time between New York City and Vermont and wears size 13 sneakers.