Be a Fashion Designer, Create a Collection & Launch Your Own Brand | Nino Via | Skillshare

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Be a Fashion Designer, Create a Collection & Launch Your Own Brand

teacher avatar Nino Via, Fashion Design, Instructor & Consultant

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (39m)
    • 1. Part 1 - Introduction - an overall view of Course content.

    • 2. Part 2 - Identify Target Customer Style, Ideas, Inspirations Boards, Concept Sketching

    • 3. Part 3 - DESIGNING YOUR COLLECTION (Part 1)

    • 4. Part 4 - DESIGNING YOUR COLLECTION (Part 2)

    • 5. Part 5 - Sample Making - what is a sample.

    • 6. Part 6 - Preparing your Collection for Production.

    • 7. Part 7 - Cost Sheet and Tech. Pack. - production tools.

    • 8. Part 8 - Social Media -- promoting your Brand.

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About This Class

Learn how to design a fashion collection (line) and launch your own Brand. 

A step-by-step “8-video series” with all the necessary elements to start a fashion Brand — Brand development and launching.

You will learn all the necessary steps, tools, process, etc. in order to create a fashion brand.

From Concept to Completion - From ideas, to sketching, to draping, to pattern drafting, cost sheets, Tech Packs, Production, etc.

You will learn about Social Medial and how to use it to maximize sales and elevate your company to global visibility.

This Course covers the process from A to Z , including exercises in discovering "Who You Are" as a fashion designer.  It is truly inspiring for anyone passionate about fashion designing.

  • Designing a Fashion Collection (aka Line) is a complex process involving many steps executed in sequential order to best produce optimum results.  

  • I will take you through the components and tools to prepare, organize, and execute the designing of your Collection/Line.

  • You will learn new terminology such as Slopers, Mood Boards, Draping process, Pattern drafting, Cost Sheets, Tech Packs.

  • You will learn how to sketch your ideas.

  • You will learn about silhouettes ("shapes").

  • You will learn the different types of textiles/fabrics (woven vs knits).

  • Learn to identify Target Customer.

  • You will explore Social Media and its importance in the promoting and selling of your Brand.

You will discover what inspires you, where does inspiration come from, how to observe and save visual images and pictures and sources into a "fashion journal" which will be used as a "pool" of information and inspiration when it comes to sketching new ideas for future Collections.

You will learn basic sketching techniques that will help you put down on paper new ideas and designs.You will use the Croquie to help you quickly draw on paper what you see in your mind's eye.

Meet Your Teacher

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Nino Via

Fashion Design, Instructor & Consultant


From Sketching, to Draping, to Pattern making, to Marketing & Branding, etc. Design Your Own Future!

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1. Part 1 - Introduction - an overall view of Course content.: Hello, everyone. Welcome to how to create a fashion collection and launch your own fashion brand. My name is Nino Via, I'm your instructor. I've been instructor at FIDM, F.I.D.M. Fashion Institute in Los Angeles. This is a very informative course, but it's also very exciting because at the end of this class, not only you would have learned the steps necessary to start your own fashion brand. But if you do everything in this course step by step, you actually will have a real collection ready to launch. In this first video, I will give you an overall picture off what you're about to learn, which is a lot and then starting with the next class. I will break it down step by step. It starts with designing what is known as a Collection or a Line. What you see on those fancy runways fashion shows that is a collection. Designing a collection is a complex process involving many steps executed in sequential order to produce the best results, I will take you through the components and the tools to prepare, plan, organize and execute the designing of your collection. You will learn new terminology. A whole bunch of new words such as slopers and blocks and mood boards and draping processes and patent drafting cost sheets and tech packs, and much, much more. We will explore social media and explain how important it is nowadays in the marketing and promoting and selling of your brand, of your collection. We'll talk about choosing your market designing women's wear menswear childrenswear, bridal. What market are you targeting? We'll identify target customer. Let's face it, if you're designing for a 16, 17, 18 year old girl, it's different than if you were designing for a more mature woman. So you have to identify your customer. We'll talk about styles and ideas and themes, concept and inspiration boards. Concept sketches, we'll talk about sample making. What is a sample. Using draping, pattern drafting and fittings and cutting and sewing to prepare a sample. We'll discuss shapes, and we'll talk about silhouettes and fabrics and colors and textures, etcetera. We'll talk about Cost Sheets and Tech Packs. What's a Cost Sheets, what's a Tech Pack, we'll address all those questions. We'll get into production, mass production. You have to produce your collection right? We'll deal with factories and contractors, etcetera, social media and markets, major players in this market nowadays, how important it is to be on the social media platforms. So there's a lot to cover. Let's get to work. 2. Part 2 - Identify Target Customer Style, Ideas, Inspirations Boards, Concept Sketching: hello again and welcome back to how to create a fashion collection and launch your own fashion brand. So let's get right to it. Some of these online courses will tell you I just buy a T-shirt, set up a website, sell it online and you're in business. This course is not that, this course is about developing the artistic side of you, the artist within you. This course is about creativity. It's about inspiration. It's a discovery process. This course is exciting. Make this course a vehicle off self expression, your self expression, because ultimately, in the long run, it's what will keep your company going. Collection after collection, year after year, we'll start with: Where do ideas come from? Well, the answer is they come from anywhere and everywhere. So you have to be open to be aware of everything around you. Everything around you be like a sponge. Absorb everything around. You would be open to getting ideas from, say, from magazines, from films, from music. You get ideas from going to a museum. Ideas come from the streets, right? So I want you to start a journal, a fashion journal. Think of it like a diary of ideas. So I want you to buy a notebook, go to your local art supply store and buy a notebook blank pages and start collecting ideas . This will be, ah, full of inspiration. It could be sketches. It could be pictures, can be poems. It could be words. Yes, even words. For example, if I said to you the word Renaissance, right, So you have a visual. You know what that period in history was, and you can create a design and design a collection based on that word. One way to put all these ideas and inspiration together into one page is to create a collage. This in the industry is known as a mood board or an inspiration board. Here, Some examples off mood boards. As you can see, they're all different. There's no two alike. It's really a form off self expression, your self expression. So what I want you to do is to look at magazines and start cutting out images that inspire you not just pictures from magazines, but also things that you like. Maybe you'll come across a button that you really like that really inspires you or a piece of fabric or Swatch or a flower or panel something from Instagram. Anything, anything goes. The next exercise is what I call Discovery. Who are you as a designer? As an artist? Who are you as an artist? In other words, defining your style, your own individual unique style in fashion. Designing Ralph Lauren, for example, you can see that if you look at his collection, well, you could say, Here's a very classic look, very classic style. Then you look at someone like a Betsey Johnson or, Vivienne Westwood. Which are more avant-garde, more edgy? There's all different kinds of styles. Who are you as a designer? What is your style? This next exercise is a serious of questions. I'm gonna ask you 10 questions, and you can pause this video. Take your time. Answer each question. The ultimate goal here is to answer. What do I like? What do I like? Number one. What is your favorite store? Money is no object. You got all the money in the world. What's your favorite store? Number Two: Who is your favorite designer or designers? Maybe more than one. Number three. What is your favorite time period Period? You like the sixties. The twenties... Number four. What is your favorite movie or movies? Number five. What is your favorite magazine? If you could afford to buy any magazine, what would you buy? Number six. What is your favorite music or musician? Number seven. What is your favorite color? Number eight. Your favorite type of fabric. Like do you like chiffon and corduroy, velvet? You like satin? What do you like? Number nine, your favorite textile in terms of do like solid colors or do I like stripes. You like florals? Do you like polka dots? And then finally knits versus wovens? You might not know the answer to this question because we haven't talked about fabric, but next class we will. So let's recap. You're going to start a fashion journal, which will start an ongoing visual dialogue of creativity. Then you will create a mood board Thies to kind of go hand in hand. Then you will answer those 10 questions that I gave you. This is the foundation of your collection, development and of your creative process. So we've got some work to do. You've got some work to do. Okay, so let's get to work. I will see you next class 3. Part 3 - DESIGNING YOUR COLLECTION (Part 1): Hello, everyone, Welcome back to class Number three of how to design your fashion collection and launch your own fashion brand. So let's get to work. The next step is to start designing your collection. There are two methods to ways of going about doing this. You can start by sketching first and then choosing your fabric or choosing the fabric first. Most designers and most companies will start with fabric first, and here's the reason why. Let's talk about fabrics for a second there. Textile industry works way ahead of everybody else. They know what fabrics and colors you will be wearing two years from now. So most companies will and most designers will start with fabric, and I suggest you do the same shop for fabric first and let the fabric inspire you to create your designs. Use fabric as a source of inspiration. Okay, let the fabric tell you what it wants to do and then start sketching ideas. Fabric is a very, very important element in designing, so it's very important to get to know fabrics really, really well. Fabrics can be broken down into two categories. There are woven fabrics and knit fabrics, and they behave differently. A knit fabric, for example, like a T-shirt, if you're looking at a T shirt and you stretch it sideways. You'll see that it stretches, whereas woven fabrics will not stretch. When you look at fabrics, you noticed that there are solid colors. There were prints, florals. Oh, stripes. There are plads. There's polka dots, etcetera. So even when it comes to solids, even the solid colors there so many shades of any one color. Think of it this way. Think of lipstick, for example. There's so many shades of red, so many shades of pink, also with fabric. There is the weight of the fabric, meaning some fabrics are very lightweight and summer heavy weight when you hold a piece of fabric and you look how it drapes, how it falls that is known in the industries as the hand of the fabric. Yes, hand like like your hand. So if you hear people in this industry talking about the hand of the fabric, they refer to how it drapes how it falls. Therefore, some fabrics, are more appropriate for certain garments for certain designs with fabric, there is texture, meaning the surface. Is it smooth, isn't rough. The best way I can described to you texture is for example, we all know what velvet feels like, right, and we know what satin feels like. So you see the difference. So learning about fabric is extremely important. Fabric is a source of inspiration. Let the fabric tell you what it wants to do and then holding the fabric. You can get ideas and be inspired to create your designs. So your homework for next class is to go into a fabric store and spend time. I mean hours, if you can in there, get familiar with fabrics, get to know fabrics and maybe even by some fabrics that you think you might use to design your collection. If you plan on actually following this course and have a real collection at the end of this course, then take this step very seriously and choose the right fabric fabrics. It's really, really important. So we talked about fabrics as a source of inspiration. Next class will discuss sketchy as a source of creating your okay, so let's get to work next class 4. Part 4 - DESIGNING YOUR COLLECTION (Part 2): Hello, everyone. Welcome back, Class number four. Now we'll discuss sketching, sketching your designs. Some of you will say, Well, I can't sketch. I am not a good artist. That's okay. I will show you a few techniques and I'll show you how you can sketch your designs. We're going to learn a new word. And the new word is croqui. A croqui is a quick sketch. In fact, the word croqui comes from French, and it simply means sketch. It is also at template that we can use to design and sketch ideas. I'm gonna show you some croqui and some templates, which is really the outline off the human body, and you can use it to sketch and create your designs. If you Google croqui templates, you will find many choices available to you. Some are free, some you can purchase. Some are downloadable and printable. If you print one out, you can actually place it under a sheet of tracing paper like this and start sketching your ideas on top off the tracing paper so you can use the croqui as a guideline to help you sketch your ideas. If you're pretty good at sketching. Then you can just go ahead and bypass this technique and go right to sketching. Take a piece of paper and pencil and start sketching. When you first are sketching your ideas, you should spend an hour or two sketching what we call concept sketches. Concept sketches are very quick, fast sketches. They are not perfect. They don't have to be perfect. You want to get your ideas flowing and you should sketch many, many, many, many ideas on paper because out of all your ideas, not all of them you will like. For example, you may sketch 20, 30, 40 sketches and only 10 will actually be usable for your collection. Also, as you sketch, keep in mind what fabric you are using for this design and ask the question, How will this design work in this fabric? So, for example, if you're doing a jacket, how will this jacket look in its fabric? Okay, Now I want to discuss with you briefly some of the elements of design. What that means is, what are the components of a design? If you dissect a design and you study the components, one of the elements is something that we call silhouette. Here's another new word for you guys, Right? Silhouette is the shape of your design almost like a shadow. If you were standing in the sun and wearing a certain flared skirt, what would that shape or that shadow looked like on the ground? By definition, a silhouette is the image of a person matching the outline off the subject. Another element is proportion. For example, putting a jacket over a skirt. Ah, short jacket versus a long jacket over skirt will give you a different look. A different proportion. Another element is color again looking at fabrics. What color or colors are you using for your collection? They work well together. Another thing to keep in mind, very important. This is the theme of your collection. What is your collection about? What is it inspired by? If you had to summarize the theme in one word, what would that word be? What is your inspiration? As you sketch you are now creating a group several groups put together will ultimately become your collection. Your homework for next class is to sketch 2030 40 design ideas as many as possible. All different kinds don't worry about making mistakes. Just sketches, sketches, sketch. Now, if you're just starting out and this is your first collection start small. It's okay to start small. Maybe 5678 pieces. Okay, so we've got some work to do. You got some work to do. Let's get to work. I will see you next class. 5. Part 5 - Sample Making - what is a sample.: everyone welcome back. Class number five sample making. What is a sample? A sample is the very first garment made. It's a prototype. What you see on a runway fashion show is a group off samples. Now there are two main methods or techniques to make a sample. One is called draping, and the other is pattern drafting or pattern making. What is draping? draping is the art of using fabric to hang to fold, to drape onto a dress form in order to make a pattern. Pattern drafting or pattern making is a method or technique, using an existing pattern to create a second pattern, using techniques such as pivoting, slashing and spreading and others. So you look a sketch and you decide if you want to use draping or pattern making patent drafting to create the pattern in the draping process, we use a fabric. Normally, we use a fabric called muslin. muslin is a very inexpensive fabric. We use it and then we make a pattern. They throw it away so it's very inexpensive. It's usually white, off white. It looks like canvas, but it's a much lighter version. Lighter weight than canvas. go by your local fabric store. It's very easy to find now. Both methods draping and pattern drafting are techniques, which require in depth study. We could spend weeks and months studying and perfecting, draping and patent drafting. I will make a section a separate course and demonstrate draping techniques and pattern making techniques. But for the purpose of this course, we simply don't have the time necessary to really get into the details of draping and pattern making. It's a very complex system, So if you don't know any draping or if you don't know any pattern making at all whatsoever, your next step is to find someone who does. Now, you can find someone that may be a student from your local school, or you can search online for companies that can produce your samples. There are companies that you could hire that could make the pattern and kind of sample in muslin. For a fitting. What is a fitting? fitting simply means to try the muslin sample on a model, either a live model. If you can afford one or a dress form to check and to check the fit to see whether the garment looks like this sketch you had in mind. Does it look like the design that you had in mind? Does it fit correctly? Is it too big? Is it too tight? Is the proportion correct? Should it be longer, should be shorter and so on and adjustments are made. Once the adjustments are made, the pattern is corrected, and if necessary, a second sample is made to check the fit once again. Once the muslin sample is perfect, it's just the way we like it. It's It's beautiful. It's good to go. It is then cut in the actual fabric chosen for that design, and this process is repeated for each design. So at this point, if you're if you're following this course and you're really serious about making samples and you want to end up with real samples for a collection, for your collection, now is the time to stop and really focus on this process. Find a way to make your samples. Like I said, you can search online. Maybe you know someone who can help you with pattern making and making samples. So that's your next assignment. Okay, so you got some work to do. I will see you next class 6. Part 6 - Preparing your Collection for Production.: Hello, everyone. Welcome back. Class number six: production. So you've sketched your ideas. You've got your fabric. You've got your samples. You are now ready for production. Once all the samples are cut in the actual fabric and the collection is complete, you are ready to produce the collection. As we all know, garments come in different sizes small, medium and large or size 4 through 14 etcetera. The first sample is usually made in a size eight from size eight. We then make all the other sizes using a process called grading. What is grading? Grading is a process where we take the original size, size eight and we make the pattern larger or smaller to fit different sizes. Grading is a very specialized skill and you need to find someone that can do the grading for you. A lot of times the same person that made your pattern is able to do the grading. If you could make the collection small, medium and large, do that. It's cost effective because there are less size is to grade. As we work on production, we now have to purchase fabric in large quantities. We first have to know how many yards it takes to make one garment. Then we multiply that times a number of garments that you intend to produce. Buying fabric. The simplest way to buy fabric to produce your collection is to buy a roll of fabric like, for example, by a 50 yard roll or a 100 yards. You might be able to do that in your local fabric store now, depending on where you live, what city you live in. You can try to find a local factory so that the garments can beI produced locally and you can keep an eye on the production process. The other option is to find a factory overseas. If it's a small quantity of garment that you are producing, I suggest you try to find a local factory. It is less complicated than manufacturing overseas, less complications with import export, taxes and potential delays in the sewing and shipping in the delivery process. So try to keep it local. If you can, you should meet with several companies, and in a way it's like a job interview only this time you are interviewing, to find out who they work with. What other brands do they, sew for, do they do. They work with tech packs, Um, which is something that we will cover next class. By the way, tech packs, including in the manufacturing process, you have to consider finances, money. You must be prepared to have financial support. Financial backing not only to pay for the fabric with sewing of the samples that manufacturing of the actual production of your collection so it takes. It takes a certain amount of financial support. So unless you have a certain amount of cash saved up, well, or you have a rich uncle that's willing to invest in you, that believes in you. Your alternative is to get a loan from a bank. Banks might be a little reluctant to finance you, giving that you don't have a track record unless you have a A purchase order from a retail store. What is the purchase order? A purchase order, basically is a document saying that the store has ordered or purchased or is buying basically a number of garments from you. It's a commitment from the store to purchase your collection so you have a purchase order from the store like let's say, Macy's gives you an order. For example, it'll be very useful if you're trying to get a loan from a bank. Ultimately, you must be prepared financially in order to start your business, make a list off everything necessary to start a business. Everything. Everything you can think of from simple, simple things, like even business cards and stationery, phone bills, rent if necessary. Fabrics, sample making, ups, Shipping, maybe an assistant. I mean literally. Everything you can think of. Make a list of everything you can think of that it's necessary to run your company to run your business and ed up what it would cost you to finance a year off being in business so that you have an idea how much money you need. You must create a money management system or systems where you do make a profit. Create a system that runs your business. Remember this. People run your systems and systems run your business, right? now. Okay, so that's it for today. Start planning. It's very important. Plan is key. It involves lots of research. Take a puzzle. A big parts of all these pieces have to fit perfectly together. Okay, so you got some work to do. I will see you next class 7. Part 7 - Cost Sheet and Tech. Pack. - production tools.: Hello, everyone. Welcome back. Class number seven. Today we will review two things. A cost sheet and a tech pack. Now I'll be honest with you. It's not very creative and fun, but it's very important nevertheless, so we have to cover it, so I'll make it short and sweet. Okay, let's start with a cost sheet. What is a cost sheet? Before you can sell your garment to the stores, you must first know how much it costs you to make it. We use a cost sheet to determine that here is an example of a cost sheet because it's composed of three parts at the very top is information, which is very self explanatory. It's the date, the style number, the size range, the sample size, the description of the garment. And that's pretty easy to fill it right. The first part is the fabric involved in the making of the government, and that includes not only the actual fabric but other items such as lining in facings and interfacing. So the second section is the trimmings, such as buttons and zippers and snaps and shoulder pads. Hooks and eys, eyes lays and any other item applied to the garment. The thirst section is the labor, labour, meaning the cutting and the sewing of the garment. In other words, how long will it take to make that garment? How many hours, for example, to determine that you determine how complex it is to make the garment? You look at all the seams involved in every step of the way in the making of the garment, including the grading process. After all, this is calculated. Obviously, you must make a profit. Therefore, we add what is known as a markup. The simplest way to explain to you what a markup is is like this. For example, let's say that it costs you $20 to make this garment. You sell it to the store for $40 you made a $20 profit. The store will sell it to the public for $80. That's the retail price of the government. $80. That's how Mark Up works. Next is a tech pack Attack pack, which stands for technical package, is a document that is given to the contractor in order for him to so your garment correctly just the way that you want it. It includes everything that goes into the making off the garment everything. Usually it includes several pages and each brand. Each company has its own slightly different version, different variations, but basically they'll contain the necessary information in order to sew the garment just the way that you want. It includes a sketch of the design front and back of the government. It includes the fabric and a fabric swatch. It includes all the trimmings, just like we did in a cost sheet. Get includes a spec sheet. Also expect she is the measurement of each seam. It includes special instructions on how to sew the garment. A tech pack is given to the factory along with a sample and a pattern so that the contractor of the factory will use all the information in the tech pack and reproduce it to meet the exact specifications off the original sample. So here you have it. Like I said, short and sweet for today. Not very creative, but very important information. Okay, I will see you next, class 8. Part 8 - Social Media -- promoting your Brand.: Hello, everyone. Welcome back, Class number eight. Today we'll talk about social media and marketing. You know you can have the best product in the world, but if it doesn't sell, you had a business. If you don't know how to sell it and how to market your collection, your brand, you're in trouble. I think everyone is familiar with social media nowadays, right, but it is a right and a wrong way to use social media to promote your brand. I'm sure everyone has an INSTAGRAM account or a Facebook account, but there's a proper way to use these tools in these accounts to sell your product. For example, some of you will post what you had for breakfast this morning, which has nothing to do with your brand, which is OK if you want to share with your friends and your family. But if you want to promote your product, you better think again. So you might want to consider having two separate Instagram accounts, one for personal use and one for professional use. In your professional INSTAGRAM account, you should post things that are related to your brand, maybe a new fabric that you just found or things that inspire you may be a new designer that you discovered that inspires you basically anything that is professional, and it's relating to your brand and to you as a designer, as an artist. Also use Instagram to follow designers and other brands that inspire you, or that you admire all social media should be a reflection of who you are as a designer as a brand. Keep in mind that social media is global, meaning that anyone in the world can see your profile and you never know where your next customer is going to come from. The whole purpose off social media is to create visibility. Maximum visibility, and the idea is to drive traffic to your brand, and you can choose between free traffic and paid traffic. Pre traffic. Everybody wants free traffic, right? Everybody wants free. Free is great, but, uh, you know it. Free traffic is not a sustainable model because you're hoping that someone will see your post and you're hoping that your post will go viral. But you don't want to rely on hope you want results. Pay traffic means investing in a specific, targeted market that will give you much more effective results. So in your budget, you must allocate a certain amount of money for promotion and marketing. Social media is always evolving and changing rapidly and constantly. So you must be aware of all these marketing vehicles and stay on top of new platforms that that come on to the market, and you'll notice that there is always someone out there that's trying to sell you the best vehicle to market your product. So be aware of what's out there, and you really have to study all these different options available to you and make the right decisions. When it comes to branding your company, make sure that all your marketing avenues are cohesive, meaning that they have one look. In other words, your business cards, your stationery, your website, your instagram, your Facebook account, all that they should all be consistent and uniform and have one visual identity. Learn to sell your Line, your Collection, practice, selling your collection in other words If you were presenting your collection to a buyer at Bloomingdale's or something or or a sales rep, you should be prepared to sound professional in your presentation. So practice one final note. Look over your collection. And if there is a piece that you're not really happy with, meaning that not really, really in love with. Okay, delete it. It's about quality, not quantity. You must be proud of your work if you're not happy with it. You know one cell. Be proud of your work. Okay? I want to see all of you and your collections on the runway of New York Fashion Week Paris Fashion Week all over the world. So good luck with it. Have fun. One final note. Your collection should bring you joy if it doesn't throw it away and start all over again. Besides, you're going to have to do it over again for next season anyway, right? So I hope you have enjoyed this course. Feel free to visit my website.