Be Your Own Social Media Guru

George Weiner, Whole Whale University

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34 Videos (2h 4m)
    • Welcome to Whole Whale University!

      1:30
    • Sh*t Gurus Say

      2:11
    • What does it mean to be an expert?

      1:46
    • Messaging Matters

      2:40
    • Make asks clear and easy

      6:56
    • One size never fits all

      4:05
    • It is noisy

      4:16
    • No goals, no point

      3:05
    • Finding the value for your organization

      1:59
    • Tackling the Top social media fears

      1:52
    • Youtube Checklist

      1:47
    • Promoting Youtube Videos

      10:04
    • Using Youtube Analytics

      4:45
    • Twitter Checklist

      1:01
    • Twitter Basics

      2:47
    • Twitter Tips

      5:38
    • Twitter Tools

      4:44
    • Facebook Checklist

      1:28
    • Facebook Basics

      6:32
    • Facebook Tips

      5:34
    • Facebook Summary

      0:33
    • Be healthy

      7:50
    • Go where they are

      3:26
    • Build relationships

      5:18
    • Be interesting

      9:33
    • Summary of Being Human

      0:37
    • The Whole Whale Process

      2:25
    • How we measure behavior: Google Analytics

      8:30
    • Assisted Conversions in Google Analytics

      2:07
    • Summary of Acting on Knowledge

      0:33
    • Creating feedback loops

      2:25
    • Ask: what do the data say?

      1:12
    • Refine what works

      3:35
    • Final thoughts

      1:22

About This Class

The social media landscape changes every 6 months, and the smartphone is only accelerating this change. Don't blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights and other native analytics platforms). Learn to look at your organization's own data to see what is driving real value. If your organization can gather, analyze, and act on its data it will be ready to jump on the next trend in a way that drives real impact.

We’ll start with the 5 truths that apply to all social media platforms. Then, we’ll walk you through the “Big Three” platforms: Youtube, Facebook, and Twitter. For each, you’ll learn:

  • What are the basics? How does this platform work?
  • Insight into the backend: understand the platform in order to optimize your strategy
  • Advanced tips to boost your engagement
  • Case studies: steal ideas from other organizations that are effectively using the platform

We’ll answer the age-old question: how to be human on social media. You’ll learn how to:

  • Be healthy on social media
  • Go where your audience is
  • Build relationships
  • Be interesting!

Lastly, we’ll dive into how to use data to enhance your approach. You’ll see walkthroughs and insights from:

  • Youtube Analytics
  • Facebook Insights
  • Twitter Analytics
  • Google Analytics
  • Other external social media tools

which will teach you how to use each platform to find insights about your users and turn those insights into action. We’ll give you strategies to engage your whole team in the process and begin to build a Data Culture at your organization!

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George Weiner

Whole Whale University

Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, WW leverages data and tech to increase organizational impact and reduce waste. By using data analysis, digital strategy, web development, and training, WW builds a Data Culture within every nonprofit they work with.

Instructor:

George Weiner, Founder and CEO of Whole Whale

George is the Founder and CEO of Whole Whale, and the co-founder of PowerPoetry.org. Prior to Whole Whale, George was the CTO of DoSomething.org. Under his leadership, the organization became an innovator in social media, mobile technologies and social cause. During his 7 years at DoSomething.org, he oversaw the complete overhaul of the site twice (winning a Webby Award and nominations), helping to build a community of over 1.5 million young people taking action.

George founded Whole Whale in 2010 with the goal of helping more nonprofits benefit from the digital strategies he was using at DoSomething. Since then, George has worked with over 50 nonprofits to increase cause awareness, multiply meaningful online engagement, and train teams to implement strategic use of data and technology. He is also a speaker at conferences and workshops around nonprofit technology.