Be Your Own Boss: Strategies for Launching Your Creative Career | Martina Flor | Skillshare
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Be Your Own Boss: Strategies for Launching Your Creative Career

Martina Flor, Letterer & Designer

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13 Videos (1h 11m)
    • Introduction

      2:09
    • When is the Right Time?

      5:01
    • The Right Mindset: Pros and Cons

      6:54
    • Being Your Own Client

      4:47
    • Showcasing Your Work

      7:29
    • Your Bio - How I Introduce Myself?

      3:25
    • Finding Clients

      7:36
    • Do I Need an Agent?

      4:01
    • Building an Audience

      5:44
    • Pricing Your Work

      6:06
    • Developing a Creative Brief

      6:32
    • Creating a Professional Work Process

      6:09
    • How do I Get Better?

      5:03
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About This Class

In this class Martina Flor, lettering artist and designer, unravels the nooks and crannies of being self-employed, providing practical tools and useful tips to start your own studio.

Martina, previously showed you techniques and foundations to create lettering at her classes The Golden Secrets of Hand-Lettering: Create the Perfect Postcard, The Golden Secrets of Script Lettering: Find Inspiration In Your Handwriting and Storytelling Through Lettering: Exploring Different Styles. In this class she will address many of your questions concerning freelancing and starting a career with what you like doing.

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Based on her own personal experience, Martina demonstrates how taking the big leap to freelancing, as challenging as it is, is also a unique opportunity to shape your personal brand from the ground up. 

Throughout this class Martina will cover:

  • How to build your reputation
  • Foundations for building and maintaining a portfolio
  • How to use social media
  • How and where to find clients
  • Strategies for building relationships with future clients
  • Pricing your work, and more!

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Martina Flor

Letterer & Designer

Martina combines her talents as designer and illustrator in the drawing of letters. Based in Berlin, she runs a leading studio specializing in lettering and custom typography for clients around the globe, such as: The Washington Post, Vanity Fair, Harper Collins, Penguin Random House, Monotype, Etsy, Adobe, Fontshop, and Cosmopolitan, among others.

With a master in Type Design from the Royal Academy of Art in The Hague (KABK) under her belt, she dedicates a large part of her time to te...

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