Basics of Facebook Ads & Facebook Advertising: Crash Course For Beginners (Part 1) | Hussain Imran | Skillshare

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Basics of Facebook Ads & Facebook Advertising: Crash Course For Beginners (Part 1)

teacher avatar Hussain Imran

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (1h 19m)
    • 1. Introduction

      3:13
    • 2. An Insight into Facebook Ads

      4:41
    • 3. Importance of Quality, Engagement rate and Conversion rate ranking

      4:03
    • 4. Creating A New Business Manager

      5:05
    • 5. Creating an Ad Acc and Facebook Page

      6:42
    • 6. Facebook Pixel Creation

      5:06
    • 7. Connecting Pixel to Shopify Store

      5:03
    • 8. Domain Verification And Web Events Configuration

      5:33
    • 9. Campaign Setup

      10:52
    • 10. Adset Creation (Conversion Event, Budget, Schedule)

      9:05
    • 11. Adset Creation Part 2 (Targeting, Automatic & Manual Placements)

      11:28
    • 12. Ads Creation

      8:11
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About This Class

Learn All The Essentials of Facebook Advertising & Facebook Marketing Quickly. This is a Crash Course on how to run Facebook Ads & Instagram Ads profitably with hands on guidance. It is Jam Packed with strategies from Creating your first Campaign for Facebook Advertising to Scaling a Business online. It is made for absolute Beginners so it is very easy to understand and then implement everything to your own Facebook Ads.

Facebook Ads & Facebook Marketing is an essential part for ANY Business. Be it a Multi National Brand or a Small & Medium Business owner, they all need to promote their products, and Facebook Ads provides the perfect Platform to do so.

This complete Crash Course will take you step by step from creating your first ad to running advanced campaigns.

Inside the course, you'll learn how to:

  • Setup your Business Account for Facebook Ads (Business Manager)

  • Setup your Ad Account, Page (If you don't have one already) & Pixel

  • Learn how to Verify your Domain and Configure Web Events for your Pixel

  • Create your first Facebook Marketing Campaign

  • How to structure your Campaigns, Adsets & Ad Creatives

  • How to split test different Audiences and Creatives

No experience is required. We'll cover strategies to grow from scratch and you only need a budget of $10 to start advertising!

If you are a small business owner and want to take it to the next level, or you want to learn a High Income Skill, then this is the course for you.

"Take this course to grow your business or become a well paid Marketing expert"

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Transcripts

1. Introduction: Hey guys, What's up? Thank you for joining my course. Let me start off by giving you an introduction about myself. My name's Huseyin. I'm a teacher by profession. And how did I get into Facebook ads? Well, I started off by a running ads for my own e-commerce store two years back, slowly and gradually started learning about Facebook ads. I gained a bit of experience again, the knowledge. I took a few courses on Facebook ads, and right now I run ads for my own e-commerce store as well as a few clients, e-commerce stores. So what are we going to learn in this course? They're going to be three sessions. The first session is Facebook ads for beginners. How to start running ads from scratch. The second session is Facebook ads for mid-level users. How to understand your metrics and the data. And the last session is Facebook ads for professionals. After you end, a little bit of data are gathered, a little bit of data. How you can scale your ads and scale your business. That is going to be the last session. So a little insight about the first session. What are we going to do? I'm going to give you a short introduction about Facebook ads. What Facebook ads, how they're used, and when you start running ads, facebook shows your ads to people. You need to understand this concept because it will definitely help you in the future in making decisions. Whether you need to stop an ad or whether you need to keep running it, or what you need to change in an end. You need to understand this concept because it will help you in the future. Then I'll be showing you how to create your business manager. This is where you're going to be running your ads. Then I'm going to show you how to create your ad account, your Facebook page, okay? And then this is the most important part. What is a Facebook pixel? Why is it so important? And how to create a Facebook pixel? And then after creating your Facebook pixel, how you attach it to your landing page or your website. In this case, I'm going to be giving you an example of how to attach your Facebook pixel to a Shopify e-commerce store. And then Facebook has rolled out this new procedure. After the whole app or software update, you have to go to your events spent ninja and configure the events. I'm going to be showing you all let live on my screen, how to do that. Then after all that, I'm going to be showing you how to create your first campaign. And then in that campaign how to set up your ad set and your ad creatives. I'm going to be, I'll explain what these things are and a campaign ad set and creative in the future sessions. And then lastly, I'm going to show you how to give access of your business assets. And by business assets, I mean your Facebook ad account, your Facebook page at Facebook Pixel, et cetera, to a partner. So if you want somebody else to run ads for you, if you want somebody else to manager as for you, then you'll have to go through this procedure. So this is an outline of the first session. I thank you again for joining my course and I hope to see you soon in the next session. Thank you. Take care. 2. An Insight into Facebook Ads: Hey, what's up, guys? And welcome back to my Facebook ads course. In the last session, I told you, I'd be discussing and giving you insights about Facebook ads, how face because a work, what you need to keep in mind before starting off with Facebook ads. So let's begin today's session. The first thing you need to understand is Facebook ads is a traffic source, meaning Facebook tends its uses from its platform to EDO landing page on your website or your e-commerce store. There are several different kinds of traffic sources. For example, Google Ads, Tiktok adds Snapchat, etc. Instagram is a part of Facebook. So when you start running ads on Facebook, facebook will automatically show your ads on Instagram as well. Okay, the next thing is, you need to remember two words, a reach and impressions. Facebook charges you for each impression. Now what is it reach and what is an inversion example I want to give you is a billboard on a highway show. For example, data about 10 thousand vehicles that go through a highway and pass a bill board. But out of those 10 thousand vehicles, only 500 vehicles will notice the billboard, the advertisement in the billboard. So the 500 people that are noticing the billboard is called an impression. And the 10 thousand makers that are passing the billboard without noticing it is called a reach. So Facebook has a wider reach, but the impressions are much less and Facebook will charge you for each impression. Okay? Before starting off running with ads, you need to go through the policies. What the policies are. Running ads on Facebook, what kind of features are allowed? What kind of produce are allowed? For example, you can't run ads that are showing too much skin, they'll reject your ad. So you need to go through the policies. Because in the future, Facebook is going to disable your account. And if your account is disabled because of rejected ads, you keep asking them to review the ads that are rejected or without changing them. If you don't know the policies, if you don't understand why they have rejected your ads, you keep doing it again and again. Facebook will permanently ban you from advertising on its platform. So that's the end. So you need to go through the policies before starting off with the edge. After that, you have to understand that you will not become a millennia overnight by running Facebook ads. That's not going to happen. You can't just think that to run ads today and tomorrow you'll get a $100 thousand and says, it's not going to happen. You have to understand that. It's going to take some time and it's going to take some patients. You're buying data, your pixel is telling you your pixel needs to gather the data and then slowly and gradually, the pixel will strengthen and then it will get you better results. But banned. Believe that you are going to become a millionaire overnight by running Facebook ads. And it's a business. Facebook ads itself is a business, so you have to treat it that way. There's an old saying in Arabic that you can't wish for a living. You can't hope for a living. You have to put the bucket in the well. Some days the bucket we'll come full of water and some days the bucket will come half-filled with mud and half with water. So you have to get used to it. You have to have patience and determination to be successful with Facebook ads. Lastly, this is a numbers game. You can't become emotionally with a product, or you can't become emotional, but an ad creative, whatever it is, you need to understand the numbers. And you need to understand what the numbers are suggesting. Whether you should keep on going on with the ads. Whether you should keep advertising the same product or you should change the product and go move on to the next product. But you need to change the ad creative itself. She have to go through the numbers analyzed, scrutinized, and then you have to make a decision. You can't be like, No, I like this product, I'll keep advertising it. You're going to lose your money. If the data shows that this product is not working, you need to move on to the next product. So this is a short overview of Facebook ads. In the next session, I'll be discussing the ad relevance score and why it is so important and why you need to understand it. So hope to see you soon and take care. 3. Importance of Quality, Engagement rate and Conversion rate ranking: Hey, what's up, guys, welcome back to my fish pecans course. In the last session, we discussed that I would talk about the ad relevance go into this session. So this concept is how Facebook determines who's ad to show to whom. So what you need to understand is that Facebook has a bid auction when showing its adds to its users. For example, if there are thousands and thousands of advertisers on Facebook. So how does Facebook determine who's ad to show a, for example, ten advertisers wanting to show the ads to the same audience. So how does face plea side, who's add to choose? So there are three metrics that facebook considers during the ad auction. The first is the quality ranking, second is the engagement ranking, and the third is the conversion ranking. So the quality ranking is simple. It shows the quality of the ad creative you are showing to the audience. The second is the engagement rate ranking. That means that how much engagement your ad creative is getting on Facebook. Are people liking your ad, people committing, et cetera, et cetera. And the third is conversion ranking, which means our people clicking on your ad and going to your website and purchasing from your website or not. So for example, if there are two people who want to show their ads to the same audience, George and John. They both have the same budget. They wanted to show their ad to the same audience, and they both have the same budget, $15 each. So how does Facebook determine who's ad to show and who's not? It checks these three rankings. It checks these three metrics. Now, for example, if George has an above average ranking for all the three metrics, and John has an above average ranking for 21 and an average ranking for one. So Facebook will choose definitely Georges add, because it has a better ranking than John's. Now, what we'll have to do, John will either have to raise his budget and his ads and his purchases will get more expensive, or he will have to test another ad creative and the winning advertisers and the ones who test relentlessly to find the best creative. So this is one of the most important things you have to remember when running ads on Facebook. You can't just keep running one and creative for a long time. You have to keep changing, you have to keep testing other ad creatives at the end. With that, you have to keep testing different audiences as well. So you have to keep this in mind. Let me just show you an example of these rankings in one of my Ad Manager. So as you can see, the first add, the quality ranking is above average, the engagement rates ranking is average, and the conversion rate ranking is above average. And I am getting sales for this ad. So above average, average and above average, It's not a problem. But looking at two eggs below the first one, the quality ranking for both of these ads. In the bottom, 25 percent of all the ends which are in the auction at the moment. So below average. So that means, what does this mean? It means that these two ads will be the bottom 35 percent of all the ads facebook is going to choose from. Like for example, if there are a 100 ads, then Facebook will choose 65 of the ads which are above mine, which have a better ranking than mine before choosing mine. And the engagement rate ranking and the conversion rates ranking is not bad, but the quality ranking is bad. So this is an indication that you might have to change your ad creative to get better results. So I hope you've understood the ad auction concept of Facebook. And I will see you in the next session. Take care. 4. Creating A New Business Manager: Hey guys, welcome back to my Facebook ads course. In the last session, I told you about the ad relevance score and why it is so important. Today, I'm going to teach you how to create your business manager. So first of all, I just wanted to tell you why it is important to create a business manager when running ads on Facebook. So sometimes some people, when they want to promote their business and promote their products, what they do is they just go to their Instagram account and boosted posts online. So what happens in that is that Facebook connects those ads to your personal account, your personal Facebook account, and then runs those ads from that account. So there is a possibility in the future if your ads get rejected or if account gets disabled, if you keep violating Facebook's advertising policies, then your personal account may get restricted. What does that mean? That means that you will never be able to run ads on your personal account again. So then you will have to find somebody else's face account, Facebook ID, login from true that Facebook ID and password and then run ads to deck on. With the business manager. You have a little bit of a cushion for that. As in, if you have a business manager, you can create five different businesses and then you can run ads through those five different businesses. For example, if one business gets restricted, you can use the second business. If the second gets restricted, you can use the third and so on and so forth. So please remember whenever you try to run ads on Facebook, please remember not to run ads to your personal account because it is a mistake many people do, and the repercussions to grid. So it's much better to create a business manager and then run us through the business manager. Secondly, it is more functional. If you have a business manager, then as I said in the previous sessions, that you will be able to give access to your business assets, to other people for them to manage. This can be possible only through your business manager. You can't do it through your personal account. So the first thing you need to do is to go to this link business dot facebook.com. You need to have a working debit or a credit card. You can do it through PayPal as well. Although Facebook does not like to accept payments from PayPal. So it's better if you connect a debit or credit card to your business manager. And totally suggested to have a registered company for your business so that you can verify your business on Facebook. And then Facebook will realize you register you as a genuine business and will not keep disabling your account every now and then. So let's get on with the process. The first thing is you open your business, start Facebook.com and this page will show on your screen. So what do you need to do is you need to go to Create Account. Once you click on create account, it will ask you to login through your Facebook personal ID. So you need to have a Facebook account to create a business manager. So once you put in your personal ID and password, it will take you to this next page. Once you're on this page, you need to put your business name. This is an example, auto sales. You can put any name, whatever your business name is, you can put it over there. You have to put your own name. For example, if your name is Jose anime run, and you need to put in your business e-mail. Make sure your business e-mail is not a Gmail account or a Hotmail account. You need to have a proper business e-mail like the one given over here. John Doe at example.com, email should be registered on your own website. Of course, naturally you should have a website and your email should be registered on your website. So this is the first process. Once you do this, then this tab will open, need to put in your country details, your street address, your locality, city, state, postal code, business phone number, and you need to put in your website. Once you scroll down, you will be provided with two options. The first option is promote its own goods or services. If you have your own business, you can click this option if you're advertising for somebody as if you are a freelancer working for a marketing company then can choose the second option, provide services to other businesses. So you can choose either of these two options. Once you click on Submit, Your Business Manager page will open, and this is what it will look like. So your business manager has been created and I will discuss in the next session how to create a page and add a count. And people, you can do it easily over here. And then I will show you another way of doing it as well. So I hope you understood how to create this business manager and I'll see you in the next session. Take care. 5. Creating an Ad Acc and Facebook Page: Hey, what's up, guys, welcome back to my Facebook ads course. In the last session, I taught you how to create a new business manager. And this was the last page that opened up in front of us. So today I'm going to teach you how to create your ad account, your Facebook page. And if you want to create multiple ad accounts and multiple pages, how you can do that? So first of all, let me just explain what an Ad account is. In the last session, I told you that you are able to create multiple businesses for one business manager, the maximum amount of businesses you can create as five businesses. So what exactly is an Ad account? An ad account is like having salespeople for your business. For example, if you have a business and you have five sales people, those five people are going out into the market and promoting your business, promoting and products and selling your products. So an Ad account is exactly just like a salesperson for one business. So one business manager can have five businesses, and one business can have a maximum amount of 50 AD accounts. And in these ad accounts, you will be running your marketing campaigns. So first of all, in the beginning, Facebook does not allow you to create more than one ad account. But as soon as you start spending money on Facebook ads, then Facebook gives you the option to create multiple ad accounts for one business. So if one ad account gets disabled, then you can use the second ad account just like if a salesperson is sick or take sick leave, then the second and the third and the fourth and the fifth salespeople, they keep on promoting your business in the same way that you can do that with Facebook as well. So since we had stopped on this page, just shows you how to create a Facebook page, facebook Ad account. All you have to do is click on Add Page. And after creating your bed, you have to click on Add, Add Account. And I will show you the process of how to create an Ad account and a pinch after this because I don't have this page because I've already set up my business manager and add a content everything. So you have to click on Add Page and Ad account. And then Facebook will guide you through the next processes, which I'm going to show you in a little while. I'm going to be creating new ad accounts, multiple add icons, and multiple pages for a business I have. So let's just get onto the screen right now. So this is my business. As you can see, once you click on business settings over here, facebook will take you to this page after you have created your pH and your single ad account. So how are you going to do this if you've already created one ad account and if you've already created one page, how are you going to add multiple ad accounts and multiple pages? This is how we are going to do it. You're going to go to add accounts. You're going to click on add. And you're going to click on Create a New Ad account. Now, if you haven't spent any money on Facebook yet, if you haven't run ads on the first ad account you have, then Facebook will not give you the option of creating a new ad account. You will have to run ads on this first-hand account. And then once you've spent money, they will give you this option. And then add account means you can add somebody else's ad account to your business and then run through the account, request access to an adult on somebody else's ad account, you need access to that. You can do that as well. But right now we are going to create a new ad account. So this is the first thing that's going to pop up in front of you. You're going to have to name your ad account in the last page, in this page, once you click on Add Account, Ad, Ad account over here, this tab will pop up in front of you. So what you're going to do is you have to put in your name, you have to put in your time zone, and you have to put in your currency. Now remember, whatever currency and whatever time zone you are putting, it will remain the same. You will not be able to change that. So make sure that you put in the right time zone and the right currency. So let's just name this and click on Next. The second thing they're going to ask you is whether this ad account will be used for your business or whether this ad account will be for a client. So if you are a freelancer, you can choose this. If you want to run ads for your own business, you can choose this for now I'm going to choose my business and then I'm going to click on Create. So you see, once I clicked on Create, it has already been created. So now what will happen is that, that Facebook is going to ask you who is going to have access to this ad account. So I've already told you before that you have to create your business manager through your personal Facebook ID. So once you create your business manager, we pass an ID, they will give you an option over here. For example, if I've used my own personal ID Hussein him run, then Facebook will give me the option. Hussein in run-away. Yeah, so you have to click, you have to select that. And then you have to click on. You have to select manage AD account. And then you have to click on Assign, and then your ad account has been created. Now add payment info. You can add your payment info over here. You can go to payment methods and then add your opinion matters over here. Okay. So this is the Ad account. Now let's go to the pages. All you have to do is again, if you want to create a new page, you've already created one page from your business manager homepage. If you want to create multiple pages, then you have to work. All you have to do is go to create a new page and then you select. But they are a local business place, brand, whatever it is, I'm just going to select this right now. I'm going to put the page name. Choose a catcher Getty bookstore. I'm going to put in my street address, my city, my zip code. And then I'm going to click on Create page and the page will be created. So I hope you've understood today's session how to create one and multiple edit towns and how to create one page and multiple pages on your Facebook business manager. Thank you very much and I hope to see you in the next session. Take care. 6. Facebook Pixel Creation: Hey, what's up, guys, welcome back to my Facebook ads course. So in the last session, I taught you how to create one ad account, multiple ad accounts, one pitch, multiple Facebook pages on your business manager. Today, I'm going to teach you water Facebook pixel is and how to create it. So the Facebook pixel is the most important part of your ads manager. The Facebook pixel is something that collects the data from all the visitors who come to your website. So for example, if you run ads on your Facebook ads manager and people look at your post, they react to the posts and then they come to your website. So the people who come to your website will be recommended as website visitors. People who add the products to their cart will be recognized as add two cuts, initiate checkouts, purchases, etc. So once Facebook has collected this data, then you can retarget them in the future whenever you want to show them another ad or the same ad with the discount, you can show them the added through the Facebook Pixel. Without the Facebook pixel, you will not be able to re-target them. And these are called retargeting ads. So that is why the Facebook pixel is so important. It tracks all the data that it tracks all the people who come through Facebook to your website. And then it gives you that data so that you can use it for the future. And it is the most important assets of your business manager. And you can realise this fact, true. Whole apple software updates saga that's going on between Apple and Facebook right now. As you must be knowing, Apple has rolled out this new feature on its software update, it allows iPhone users to choose whether they can be targeted with ads through platforms on Arctic, it has the option to choose, and that is basically what Facebook does. It targets the audience or the people who visit certain websites through their Facebook pixel and then shows them at the Edge as well because there are three kinds of audiences. Cold audience, warm audience and heart audience. So the cold audiences, people who haven't seen your ads before and who don't know who you are. Warm audiences are people who have come to your website and added to cart, et cetera, and hot audiences of people who have already purchased from you before. So this data is basically collected in your Facebook pixel and Apple by rolling out this feature has a negated the effect of this pixel, and that's why Facebook has taken it so seriously and it is in the courts right now. So this is why the Facebook pixel is very, very important. And thirdly, you cannot scale your business without the Facebook pixel. Now, I'm going to teach you how to scale your business, but it's not going to be possible without the Facebook pixel. So as I said before, it tracks all the data, the people who purchased from you, the people who visited your website added to cart initiated checkout. So it tracks all that data. And through that data you can tell Facebook to target people who are similar to these audiences. It may sound a little complicated right now, but when I come to the part where I teach you how to scale your ads, then it will make sense to you. So this is why the Facebook pixel is so important. So now let's just get onto how to create your Facebook pixel. So as usual, you will be clicking on your business settings, the business settings in your business manager. This page will be, will show in front of you. So the first thing you're gonna do is you're going to go down to data sources. And you're going to click on pixels. Once you click on pixels, you're going to click on Add. And this is going to show up. So you're just going to name your pixel, name it example pixel. For now. Then you're going to type in your website. Let me just type in my website. And then you're going to click on Continue. And Excel has been created. So now set up the pixel. Now I'm going to show you how to set up your pixel in the next session. For now, I'm just going to click on continue managing my business. And you can see that the pixel has been created. Now, there's a red dot in front of the pixel name. So we're going to change that also in the next session, I'll be teaching you how to connect this pixel to your Shopify store. And then I'm going to teach you how to configure your events in your events manager. Until then, take care. 7. Connecting Pixel to Shopify Store: Hey, what's up, guys, welcome back to my Facebook ads costs. So in the last session, I showed you how to create your pixel. And in this session I'm going to show you how to connect your pixel to your Shopify store and how to verify your domain and configure your web events. Before I do that, I just want to mention something else. I forgot to mention this in the last session. Once you create your pixel, you have to either add people to that pixel or add assets to that pixel. Otherwise, you will not be able to use that pixel if you don't add people who add asset. So for example, I created the example pixel in the last session, but I forgot to add people or add assets. So if you click on Add People, you'll be shown the option of adding yourself because you've created this business manager through your own Facebook personal account. So they will give you the option of adding yourself as a manager for this pixel. In this case, I'm not going to click on Add People. I'm going to click on Add Assets. And when I click on Add Assets, you'll be able to see that, as in the last session, told you how to create an ad account and I named the Ad account Hussain. So now, once I click on this, that means whenever I use this ad account to run ads, I'll be able to use this example pixel over here. Whenever I use this ad account, I'll be able to use this pixel. When you're going to add people. That means the person who you have added for the pixel can use that pixel for all the assets that he has on his or her business manager. So for example, if I add myself as, as the manager for this pixel, then I'll be able to use it for both these add-ons. I don't need to select both these ad accounts separately automatically. I'll be able to use it for both these ad accounts and all the other EDR comes I own under my own personal account. So add adding assets is slightly different to adding people. So for now, I'm going to add my ad account as the manager of this pixel. And then as you can see, one ad account has been added to the pixel, example pixel. So now the next stage is that you have to go and add your pixel to your Shopify store. So how are you going to do that? You're going to go to your Shopify store. You're going to go to online store. And you're going to click on Preferences. Once you click on Preferences, you scroll down to your Facebook pixel and then click on setup pixel. Once you click on setup pixel, this is the base that is going to appear in front of you. So I've already added my accounts and main marketing settings and everything. That's why it's showing the last stage. But if you haven't done anything, the first stage will open and then you have to add your Facebook account. So this is the personal account I'm talking about. You have to add your personal account. And under that personal account, it will give you options. It will give you the options of all the business managers you have under your personal account. And then you will have to add the Facebook page as well. Once you do that, it'll take you to the Marketing Settings. And in the marketing settings, it will give you the options of all the accounts that you are currently using. Are you currently have under the Business Manager? So you have to choose the, the Ad account that you are going to use to run your ads over here. And then this will be completed as well. Then choose the target country where you're going to run your ads. And then in the Commerce settings, this is not too important unless you want to run your Instagram sharp or your Facebook shop. I don't try that at the moment, so we're just going to skip to the next part. This is the most important part. So this is where you'll be adding your Facebook pixel. So you come down to this part and then you click on maximum, enable customer data sharing. You select that and then you click on maximum, choose maximum. And then Shopify will give you the options of all the pixels that are under this personal account and the Ad account and the business manager. So you connect the pixel that you want to use to run ads and then click on Confirm. And your pixel has been attached to your Shopify store. So that's all for now. I'm going to show you how to verify your domain in the next session and configure your web events in the next session. Hope to see you then Take care. 8. Domain Verification And Web Events Configuration: Hey, what's up, guys? Welcome back to my Facebook ads close. So in the last session, I showed you how to connect your pixel to your Shopify store. Now, in this session, I'm going to show you how to verify your domain and configure your web events so that your pixel can gather the data. So this is one of the most important things. After connecting your Shopify store, you need to make sure that your domain that has been added into your business manager. So the first thing you're going to do is you're going to go to your business settings, are going to click on brand safety and click on domains. Once you click on domains, this page will open in front of you and click on Add and type in your domain name. Now for example, I'm just going to type in and click on Add Domain. Once I click on Add Domain, this is what is going to show in front of you. So now what do you have to do? Click on DNS verification. Okay? And go and copy this text given to you on this page. Once you've already copied this, you have to go to the website from which you have bought this domain from. So now for example, I bought this domain on GoDaddy. So I have to go to GoDaddy and go to my dashboard and click on my domain. And then once you click on the domain and scroll down, that would be an option to manage DNS. So you click on that and then this page will pop in front of you. So once this page has already open, scroll down and click on Add, select dxdy, and paste. The text you have copied from your business manager. And under this, you have to put the add symbol and then you have to save it. Once you click on Save, it will be saved over here in your GoDaddy records. And then you go back to business settings and you click on Verify. It may not happen in the first or the second time. You may have to do it multiple times. But then after about two or three minutes, this will be verified. Your domain will be verified. So then after you verify your domain, what you have to do is you have to click on the menu over here and go to Events Manager. Once you open your events manager, this is what is going to show in front of you. All the pixels that are connected to your business will show over here. You have to choose the pixel that you have just connected to your Shopify store. So once you select that pixel, scroll down. And there must be a tab saying aggregated event measurement. You have to click on that. Once you click on that, there will be an option to configure web events. Click on that. Then your domain which has just been verified, will show over here. You click on that and then you will be given an option to manage events. Click on that, click on Edit. And then you'll be able to add in all the events you want for your Shopify store. So click on the pixel that you want. And then the highest priority will be purchase. Okay? So right now you are given only eight events and I have filled all my eight events. I can do it and show it to you. So I'm just going to explain it to you. Click on Purchase and then click on Add. The second option will come again. You have to choose the same pixel to initiate checkout. Click Add again. Keep doing that until you have all these events configured. Once you have the events configured, you go down and click on submit. These events have been configured. So now whenever a visitor comes to your website and either adds to God, initiates checkout or purchases something from a website. The data will be collected in your pixel properly and there won't be an issue. Otherwise, if you don't do this, there will always be a pop-up sign in your ad set when you want to run ads, facebook will keep notifying you that your web events haven't been configured and you need to do that. Otherwise, the pixel will not collect the data properly. So I hope you've understood how to verify our domain and configure your web events. Now, all the basics, all the necessities of running ads on Facebook have been completed now, and in the next session, we'll be jumping onto how to create your first marketing campaign. So I'll see you in the next session. Thank you and take care. 9. Campaign Setup: Hey, what's up, guys? Welcome back to my Facebook ads course. So now today I'm going to show you how to create your first marketing campaign. And to do that, you'd have to go to your Facebook business settings. And then you have to click on add icons once you're on your ad accounts. As you may remember, this is the Ad account I created in the last session. So click on that ad account and then go to Open in ads manager. Once you click on that, this is the page that will open up in front of you. So before I begin creating the campaign, I wanted to discuss a few terms that are used in Facebook ads. That are three terms that are used very often in Facebook Ads. First one is campaigns, second one is Ad Sets, and the third is ad creatives. So what are these three tabs that are shown over here on your ads manager? So basically, a cam bin can be a whole marketing campaign. For example, if you're marketing one product. So you can have one campaign. That product, for example, Nike shoes, specific type of Nike shoes. So you name your campaign with that specific pair of Nike shoes. And under that campaign, you can have multiple ad sets. By multiple ad sets, I mean, you can target different audiences or different age groups under this campaign. So for example, if we are talking about the Nike shoes, one ad set could be targeted to the Zulu hours. Second asset could be targeted to Nike enthusiasts, thought I'd said could be targeted to footwear interests. These are three interests that I'm talking about, your targeting different interests and so on and so forth. You can have 671020 ad sets if you want. And no one campaign. Meaning that you can target different audiences. You can target different interests. You can target different than does age groups, et cetera, et cetera, for one particular product. Then after that, in each ad set, you can have two to three or even more ad creatives. And by ad creatives I mean images, videos, posts, whatever it is. So for example, if I just discussed one, Nike enthusiasts, this is one ad set. The ad set is targeting Nike enthusiasts. Okay, people who have this as the interest in Facebook's algorithms. So if you select that, then you can target fee ad creatives to that particular interests, Nike enthusiasts. And then Facebook will decide which ad to spend more money on according to the results that ad creatives are giving you. Okay? So these are the things you need to remember, campaigns, ad sets, and ads. Once we move forward, you will understand it more comprehensively. Right now, I'm going to create the campaign. So when you want to start running ads on Facebook, you come to this page and you click on Create. And this is what is going to come in front of you. Now, I wonder discuss this, pop up a little bit and explain the metrics that are given over here. So first of all, brand awareness and reach. So this is usually not used for e-commerce and drop shipping stores. This is used for huge brands who already have a specific marketing budget. And they don't want to recover that budget, even if they don't recur that budget, it's okay for them. They just want to have brand awareness. So this column is not used for e-commerce or drop shipping storage, the second column, so traffic, when do you select traffic? If you have a blog and if you want people visiting your website, you can select traffic engagement. When do you select the engagement? When you want your post engagement to increase, you want people to like your posts more. If you want people to share your post more, then you can click on this app installs. I don't need to explain this video views if you want to DO posts to get more views than you click on this and Facebook will show your videos or your post to those audiences that have a tendency to watch videos more and spend more time on Facebook. These four objectives are vanity metrics. They don't matter a lot in e-commerce and drop shipping stores, lead generation and messages are usually used for service-based businesses. For example, if you have law firm and you want plants, you can click on lead generation and then you can target your audiences to this objective. And then people will come to us webpage and then contact you. So. If you select this, then Facebook will give you leads. If you select this messages, then this is usually selected by those people who do not have a website or a webpage so that people can come to the Facebook and message them and ask them about their product or their service. But the thing with this is that you may get many leads. You may get many messages, but the conversion rate for these leads and messages are very, very low. Okay? So this is the second column. The third column is the most important, and this is the one that is used 90% of the time by e-commerce stores and drop shipping stores. Conversions. Conversions means facebook will show you ads to people who have a tendency of purchasing from online stores. So once you click on this, then Facebook knows that you are an e-commerce store or drop shipping store and you want sales, you need purchases. So this is why you have to click on this catalog. Sales means if you have 50 to 60 products and you want to show your products to an audience, then you can click on this. Store traffic is not used too much. 90 percent of the time you're going to use conversions for your e-commerce store. So I'm going to click on that and then I'm going to click on Continue. Once you click on Continue, this is the base that is going to open in front of you. You're going to name your campaign. Like for example, if you're creating a campaign for your Nike shoes. So you're going to name the campaign Nike shoes. Okay. Special Ed categories. You don't need to focus on this. This is related to social issues, elections, and politics. So that has nothing to do with an e-commerce store. I've already explained how Facebook shows your adds to its users. There's an option and all the ads come together. And then there's the quality ranking, the engagement rates ranking and conversion rate tracking. And then Facebook decides who's had to show according to the budget and these rankings. I've already discussed this conversions. Okay? Then you don't need to focus on this AB testing. This is something you can do separately and we're going to do it in the coming sessions as well. Now, what I want to discuss is this campaign budget optimization. So basically CBO, campaign budget optimization. So what does this mean? This means, for example, if you have a budget of $25 to spend on Facebook, D. So as I said before, there's one campaign and you can have multiple ad sets and no one campaign. Multiple ad sets having multiple interests. So if you have a twenty-five dollar budget per day, and if you select this campaign budget optimization, what you're telling Facebook is that I have twenty-five dollars to spend. And for example, if you have five ad sets with five different interests or five different audiences, and you select CBO and give Facebook at 25 dollar budget. What Facebook is going to do is It's going to spend the twenty-five dollars according to the results that the five ad sets are getting. For example, if one ad set is getting you more results, facebook will spend more of the twenty-five dollar budget on that ad set. So what will happen is Facebook will spend probably 12 to $13 on one ad set. $5 on the other hand said $2 in the third ad set, and so on and so forth. But this is what will happen in a CBO campaign, budget optimization. Whereas on the other hand, if you select the ad set, Budget Optimization, which is AB o, that means that you are setting a budget for each ad set. For example, if you have twenty-five dollars to spend per day and you have five ad sets. Then you give each ad set $5. And Facebook will spend the $5 on each ad set. So it's basically, you're giving Facebook the right NCBI or you're giving Facebook the right to spend according to whatever results the ad sets are getting. And in the ABO, you want Facebook to spend an equal amount of money on each of the ad sets. So you have a proper idea of what's working and what's not working. So I suggest that in the beginning when you're starting off running ads on Facebook, I suggest that you go for the ABO, the ad set budget optimization because you still don't have the data, you still don't have, you still don't know which audiences I've been asked which creative, which interests are winners. So you should go with the ad set, budget optimization. And then once you have the winners for the audiences, the creatives, et cetera, then you can collect all those winners in one campaign, under one campaign and then select campaign budget optimization and let Facebook spend according to its algorithm. So that's all for now. In the next session I'm going to show you and discuss the ad set column. What you have to do, what you have to consider when you're running ads under the ad set column. Until then, take care and goodbye. 10. Adset Creation (Conversion Event, Budget, Schedule): Hey, what's up, guys? Welcome back to my Facebook ads costs. So in the last session, I showed you how to create your campaign. And I discussed what the three terms, campaigns, ad sets, and ad creatives mean in Facebook ads. I told you that I would show you how to create your ad sets in the next session. So we're going to do that today just to remind you all how you can reach this page. This is called the Ads Manager of your ad account. So all you have to do is just go to business settings, click on Add-ons, click on the Add icon that you want to use, and then click on opening ads manager and this page will open up in front of you. So as you can see, we've already created the campaign, but it gives us a green shade showing us that this hasn't been completed and it's still in draft. So let me just go and click on Edit. So once you click on Edit, there'll be three parts of your campaign. The first part is the campaign, second part is the ad set, and the third part is the ad creatives. So now this Ad Set part of your ads will govern all the technical sides of your face bookends. So I'll just go through each and everything and then I'll explain everything to you. So the first thing you need to do is you need to name your ad set, but you can name your ad set after choosing the interest or the audience you want to target, because that is the only variable in all the assets that you'll be creating. So you need to name your ad set according to the audience you have chosen each of the ad sets so that you know which ad set is targeting, which audience and rich audience is giving you the best results. So once you choose your audience, then you can name your ad set according to the audience you have chosen. So right now let me just keep it Nike shoes. And then once we get to the audience and choose an audience, we can change the name. So this part over here is, where do you want the users to go to? Do you want your users? Do you want Facebook to bring its uses to your website? Do you want Facebook to bring it uses to an app, your Messenger or WhatsApp. So if you have an app, you click on app. If you don't have a website or an app, you click on Messenger or WhatsApp. Okay, So moving onto the next part, as you can see over here, it gives us the pixel that is connected to this ad account. Okay? So now this is the pixel that I created in front of you, example pixel. So now as you can see over here, there's a pop-up saying verify your pixel. Now, when this popup comes, that means that this pixel has not been connected to any store yet. The demo I showed you in the last sessions was another pixel that I've already connected to my own e-commerce store. So this pixel has not been connected to any e-commerce store or any website for that matter. So that's why it pop up is showing it once you connect your pixel to your website or your e-commerce store, then this pop-up will disappear. Okay, The second thing is the conversion event. Now this is very important. You need to understand this. Whenever you choose your pixel, you have to choose an event for Facebook to understand who to target the ads. For example, if you haven't common store, you should be choosing purchase. Even though in the beginning, when you're starting off with Facebook ads, most of these events will have a red dot in front of them. Right now it has a yellow sign because this pixel has not been connected to any story yet. Once you connect the pixel to the store, there'll be a red, red dot over here. That means that there haven't been any events. There is no data on this pixel as of now. So in the beginning, even though there is no data, you still should choose purchase because that is the purpose of you running as you want, see it as you need orders to run your business. So there are many strategies. There are many people saying that you can choose other events as well. For example, you can choose Add to Cart 2's initiate checkout event. But the thing is, once you change your event to initiate checkout, what happens is facebook will show your ads to people that Facebook itself initiated checkout, our reach the takeout stage more. If you choose Add to Cart, facebook will show you ads to people who go to online stores and add to cart and then never purchase. But if you choose purchase, facebook will find that the people who have a tendency of purchasing more are buying stuff from online stores. So that is where you need to choose purchase. Now, that is an exception. When you don't get 50 events in the span of seven days, then the ad will show that it is in the learning phase or it is in the limited learning phase. Because for example, if you choose purchase and you do not get 50 purchases every seven days, then your ads will go to limited learning fears. So then you can change your event to say view content. What happens is, since Facebook has enough data of people visiting your website and viewing your content, there shouldn't be a minimum of 50 events in seven days. So you can change it, but you should still go for the purchase event. If you ever find yourself that your ads have done from active to learning or limited learning, then you should, either, you should either duplicate that ad set and run an ad, or you should increase your budgets so that Facebook has a higher budget to get those 50 events in seven days. I hope I didn't complicate things for you. I will still explain this in the future to move on for now. So now, once you click on Purchase, once again, as I said, if you haven't configured your web events like we did in the last session, pixel configurations session. Then this is the popup that is going to show accents using this pixel and optimizing for purchase will be paused one-sample. It starts enforcing the iOS 14 policies. So you need to, if you see this pop-up, that means that you still haven't configured your web events and you need to go to Events Manager and then configure web events. Just go through the last session if you don't remember. Okay, let's move on to the next part. So this is dynamic, creative and offered. We can discuss this in the next session in which we are going to discuss the ad creatives for now, I'll just move on to the budget. Now, as you remember in the last session, I told you that there are two kinds of budgets, the CBO and the ABO campaign budget optimization and the ad set budget optimization. So suggested that when you are starting off running ads on Facebook, you should have an ad set budget optimization. So this is the Ad Set area. And you can, for example, if you have a five-dollar daily budget, then you can put the $5 over here. And there are two options. You can either go with daily budget or a lifetime budget. Lifetime budget means if you want to run ads for 30 days, what is the amount you are willing to spend for 30 days? But I suggest you run your ads on a daily budget, five to $10. And also, you always remember, whenever you want to start, adds, start your ads from 12 him because Facebook will. For example, if you start your ads at nine PM, you've allocated a five-dollar budget, daily budget, then Facebook will spend the $5 in the three R's that is left in the day. So you need to understand that you need to change the time to the next day at 12 AM so that Facebook spends the $5 equally throughout the 24 hours. It sets a new budget for the next day. One's 12 AM, strike. So you need to remember that. So that's all for now in this session in the neck, I'm going to explain this part of the ad set because this is quite Lindy and you need to focus a lot on this. So I hope you have understood this part of the headset. See you in the next session. Take care. 11. Adset Creation Part 2 (Targeting, Automatic & Manual Placements): Hey, what's up, guys, welcome back to my Facebook ads course. So in the last session I was showing you how to set up your ad set. And today we are going to continue from where we left off. Before I continue, I just want to clarify one thing I forgot to mention in the last session while talking about the conversion event. So I discussed the conversion event extensively in the last session, but I forgot to mention this. So what I want to tell you is that when you choose the purchase conversion event, that means that Facebook is going to look for the people who are most likely to purchase from your website. So it is going to be harder than looking for people who are going to add to cart. For example, if you choose the add to cart conversion event. So Facebook is going to be easier for Facebook. I look for people who add to cart because naturally more people add to cart and abandoned cart, then purchasing a product. So it's going to be easier in the same manner, if you choose view content will contain means people who come to your website, just look at your page and then close your website is going to be even more easier for facebook to look for people who view content. So when you choose view content as your conversion event, you might get much more people coming to your website. Then when you choose the purchase conversion event, when you choose the purchase conversion event, there may be a half or even less. People who are coming to your website then renewed choose the conversion event. But the, for example, if a 100 people are coming to your website renewed choose the wheel content conversion event, then Turkey people may come to a website when you choose the purchase conversion event. But those 30 people are more likely to purchase from your website then those a 100 people. So that is what you need to understand. And that is why I suggest that you always choose the purchase conversion event. But you can test. There are some people who have tested out the add to cart conversion events and they've got more purchases. So you have to keep testing and identifying which conversion event is going to work for you 90% of the time. The purchase conversion event is the one that you, you have to choose and that is the one that will get your results. Okay. So moving on, I've already discussed the budget and the schedule. Today we are going to go to the audience. Okay? So the first part, this part does not concern people who are starting off with Facebook ads. Because this part is where you choose a specific audience through the data that you have gathered in your pixel. For example, people who have come to your website in the last 30 days, you can make a custom audience for that. For example, if a 1000 people have visited your website in the last 30 days or 60 days or 360 days, whatever it is all a 180 days, you can create a custom audience according to that. But since you're beginning with Facebook ads right now, this will not be of much concern to you. And I'm going to discuss this custom audiences extensively in the last section of this course, in which I'll be teaching you how to scale your Facebook ads advanced level. So right now when you're starting off, you don't need to focus on this, as you can see over here, that talking about custom audiences and lookalike audience, I'm going to discuss both of these in the last section in the Facebook ads advanced section. So when you're beginning of a, you don't need to focus on this and you can just scroll down to the next part. Okay? This is the part where you're going to choose in which location you want to run your ads. So for example, if you want to run as in the United States, you click on that. And then we'll show the United States and make sure that you choose people living in this location. Make sure that you don't choose the other three. So that the ads are shown to people who are citizens of the United States and not tourists. Okay? Then, for example, if you want to show your ads to only a few cities. So what you can do is you can exclude location or you can click on this only includes cities or you can exclude cities if you want to. So for example, if you want to only include big cities, large cities, click on that. And then as you can see, there are 294 cities over here. If you wanted to filter it even more, you click over here and then you can see they give you an option of the population you want. So if you want the cities that have a population of greater than 1 million, and you click on 1 million. And as you can see, there are 11 cities that have a population of greater than 1 million. So this is how you can filter out cities and target specific cities and areas in a country. Okay, moving on, you can choose your age. In the beginning, I suggest that you keep this open because you do not have any data. Once you have data, once you have orders, when she says and you know that a specific age of people are buying your products, then you can narrow down your audience. This is the agenda. You can choose whatever gender you want to, okay? And this is the part that you have to focus on. So for example, right now we're running ads for Nike shoes. So you can choose any interest you want to type in any interest and look with a facebook is giving you an option for an interests. So for example, when I type in footwear, so there is an interest for footwear. So just click on that. And as you can see, the interest has been added. So what Facebook will do is it will target the people who are interested in footwear and who like pages related to footwear, etc. If you want, you can add two or three interests together. That's called stacking up interests. And you can just click on suggestions. And then as you can see, Facebook will suggest other interest to you as well. So for example, if you want to choose shoes, then you can choose that as well. Just make sure that your audience is broad enough for Facebook to have a chance to understand who your target audiences and make sure it's not less than 2 million. If it is less than 2 million, then what you can do is you can choose your interests. And then you can click on this. Once you click on this, the audience will increase automatically. So for now, for example, I de-selected it and the audience has come back down to 12 million people. Once I click on this, then it will go back to 26 million people. So if you feel that you have already entered all the interests, but still your audience size, it's still smaller than you can click on this. Now for example, if your audience is too broad, if your audiences around 1890, a 100 million people, and you want to narrow it down, then what you can do is you can click on this exclude. And for example, if our shoes on Nike, the end, you want to exclude a specific audience, then you can search for Adidas and go to or D does. You can search for Adidas and go to a leader's interests. So then what Facebook will do is it will target people who are interested in shoes and footwear. It won't target those who are interested in Adidas shoes. It will target all the people who are interested in the other companies except for leaders. So that is what excluding audiences and exploiting interests can do. Okay? Make sure that audience size is larger than 2 million in the beginning, so that Facebook has a chance. Moving on. The last part is automatic placements and manual placements. So automatic placements means you let Facebook decided to show you ads on Messenger, on Instagram stories on Facebook, stories on Facebook news feed. And I suggest that in the beginning you choose this. Whereas manual placements are if you want to choose a specific place where you want to run your ads. For example, if you deselect Audience Network and messenger. And that means facebook will show your ads only on Facebook and Instagram. Facebook news feed, Instagram feed, marketplace video feeds, and you can select and deselect whatever you want over here. But in the beginning, As it is written over here, it is recommended to choose automatic placements. Once you have data, again, once you have data and you have about 500 to 1000 orders and you know that most of your orders are coming from, for example, Exeter gram feed. So you can de-select everything else and just keep Instagram feed and let Facebook Ranier ads only on Instagram feed. Because you have the data and you know that most of your sales are coming from there. So you can do that if you want to. So this is what automatic basement and manual placement is. Then we move on even further. And you don't need to worry about this. This is just the conversions. And sometimes you might get a pop-up over here saying that you need to change your optimization to landing page. Do not focus on that. Just always let this be on conversions. Because once you change this, then audience will become less and less likely to purchase from you. Then this is the attribution setting. This means that a person who views your ad and purchases your product inside seven days will be considered a purchase in your pixel. It won't be like for example, if somebody user add today and purchases six days later, the pixel will collect that data as the person who viewed it six days earlier. So this is what this means. I've already explained what this means that Facebook charges for impressions and delivery type, you can't change this. What you can, this part is called automatic bidding and manual bidding. This is very complicated and in the beginning when you're starting off with Facebook ads, it won't even give you the option for manual bidding. I will later explain this properly what exactly it is. And so this is your ad set has been setup for now. I hope you've understood everything I just explained and I hope I have not made it too complicated for you. In the next session, I'm going to show you how to create your ad creatives. How to set up your ad creatives. Thank you for joining me today. And until the next session. Take care. 12. Ads Creation: Hey, what's up, guys, welcome back to my Facebook ads close chain. The last session, we discussed how to create an ad set, and we completed that. And as you can see over here, I have renamed the ad set according to the interests we chose in the outset and the 11 cities we chose. Just so we have extra information when we want to analyze the data. So now let's move on to the ad creative section. So once you click on Edit, this page will open up. As you can see, this is the campaign. This is the Ad Set level, and this is the ad's creative section. Okay? So first of all, you need to name your ad creative, whether it's an image or a video, or you can name it whatever you want to, just to identify which creative you are using overhead. Then secondly, you have to connect your Facebook page. As you may remember, we created this page in the beginning. You have to click on this drop-down and choose the page you want to run your ads through. And then secondly, if you have an Instagram account, you can connect your counter over here, or you can run your ads on Instagram through this page. So all you have to do is to use selected page. Okay, once you scroll down, then this is the ad setup create section. So there are many ways you can show your ads. First is the single image or video. Second is a carousels and 30s collection. Single image or video is one image or video or a slideshow with multiple images. The second one is carousels, two or more scrollable images or reduced. And the third one is a collection, a group of items that opens into full screen mobile experiences. So these are few is you can display your ads on Facebook. Right now we're going to choose single image or video. And then we're going to scroll down. And we're going to go to the ad creative section. So over here, this is where you can choose your image or video, or images or videos. Okay, so for our example, let me just remove this for now. You click on Add Media, click on Add Image, or if it's a video, you click on Add radio. And then this page will open up. So I've already uploaded this on my Facebook, so it's already showing over here. If you don't have the images of the videos uploaded, you click on Upload and then select it from the file you want to upload the images or videos from. It's as simple as that. Click on the image. Click on Next. Click on Done. And the image will be uploaded. Or here. The images will look like in different areas, are different placements of Facebook. So this is what it looked like in feeds in the stream videos. This is what it looked like in stories, apps, and sites, et cetera, et cetera. Once you scroll down, you're going to come to the primary text. The primary text is this bond. The best Flavian down is here. Click on linked to get yours now. So this is the part of that will show on top of your creative, on top of the image or the video. The headline is, for example, let me just create a headline earlier, Coffee and down. So as you can see, the headline will come underneath the image. And then there's the description that will come underneath the headline. As you can see over here, best coffee and down free shipping. This is called the ad copy. Okay, So these are the three parts where you can write your text. Then once you move on, you have to type in your website URL page you want visitors to go to, to buy your product. And you copy, paste that and you copy that and paste it over here. Then you select shop now on call to action, and then you're done. So right now as you can see, this pop-up is showing again because the pixel, the pixel I created in front of you, I haven't configured the web events for the pixel and that's why this pop-up is showing. Otherwise, once you verify your domain and configuring Arabians, this will disappear. And your domain will appear here with the green dot. And then that means that your ads are ready. So now let me just explain this part. So as you can see, this is a single image or video, the carousels and the collection. So let me just click on carousels and explain what that is. So our carousels, for example, is a chorale has two or three different cards. And those cards you select an image, select a headline description website URL. Then you go on and select the second image, the headline description and URL, the third, and so on and so forth. And then what Facebook will do is it will show the card, the whole card that is performing the best. So out of the tree if one is working the best, and Facebook will show that old guard to its users, the one that is performing the rest. Now as you can remember in the last session, I discussed that I would explain what these dynamic creative is. So a dynamic creative is the same as a corrosion, except what happens over here is you choose three or four images. You choose three or four headlines, 24 descriptions. And what Facebook does is it mixes and matches those headlines, descriptions and images according to the ones that are working the best in the carousels, the whole card is shown as one. Over here. Facebook mixes and matches the headlines, the images to see which one is working the best, so that isn't different. So now what you can do is you can, if you want to test out different creative, you can use these other options that Facebook gives you. You can use the dynamic creatives. You can use the browser collection, whatever you want to, and see which one is working the best. And then go with that. Okay? So now if you're using the single image or video, and if you want to add another creative, oh, can you do that? You can go over here and click on the dots. And once you click on duplicate, facebook will copy the whole ad creative section and make a copy of it. As you can see over here, there's a copy. So now what you can do is all you have to change is the creative right? You have one image and for example, if you have one image and one video, you've already created the image creative. Now you need to put in the video. So what you do is click on Add Media, click on Add video, and then upload your video and select it, and we're done. The rest of it will stay the same. So this is how you're going to create multiple ad creative. Another way of doing this is by just closing this, this window. And as you can see over here, there are three columns, campaigns, ad sets and ads. You click on the Add section, go to the first creative and click on Duplicate or with n, The second row will be created. You can use the same method for AdSense as well. For example, if you want to target at the interests, click on Duplicate, going, change the interests, rename the ad set, and then you can create 345, etc, as many assets as you want them. So we've already created our first Facebook ads. I hope you've understood everything and thank you for joining me and I'll see you in the next session. Take care.