Basics of Facebook Ads & Facebook Advertising: Crash Course For Beginners (Part 1) | Hussain Imran | Skillshare

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Basics of Facebook Ads & Facebook Advertising: Crash Course For Beginners (Part 1)

teacher avatar Hussain Imran

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

19 Lessons (1h 25m)
    • 1. Introduction

      3:13
    • 2. An Insight into Facebook Ads

      4:41
    • 3. Importance of Quality, Engagement rate and Conversion rate ranking

      4:03
    • 4. Creating A New Business Manager

      5:05
    • 5. Creating an Ad Acc and Facebook Page

      6:42
    • 6. Facebook Pixel Creation

      5:06
    • 7. Connecting Pixel to Shopify Store

      5:03
    • 8. Domain Verification And Web Events Configuration

      5:33
    • 9. Campaign Setup

      10:52
    • 10. Adset Creation (Conversion Event, Budget, Schedule)

      9:05
    • 11. Adset Creation Part 2 (Targeting, Automatic & Manual Placements)

      11:28
    • 12. Ads Creation

      8:11
    • 13. Facebook Ads Terminologies

      5:51
    • 14. Facebook Ads Testing Strategy

      6:49
    • 15. Creative Testing

      4:21
    • 16. Columns Setup & Breakdown Analysis

      10:17
    • 17. Custom Audiences

      8:24
    • 18. Lookalike Audiences

      7:09
    • 19. Assign Partner & Business Verification

      9:14
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About This Class

Learn All The Essentials of Facebook Advertising & Facebook Marketing Quickly. This is a Crash Course on how to run Facebook Ads & Instagram Ads profitably with hands on guidance. It is Jam Packed with strategies from Creating your first Campaign for Facebook Advertising to Scaling a Business online. It is made for absolute Beginners so it is very easy to understand and then implement everything to your own Facebook Ads.

Facebook Ads & Facebook Marketing is an essential part for ANY Business. Be it a Multi National Brand or a Small & Medium Business owner, they all need to promote their products, and Facebook Ads provides the perfect Platform to do so.

This complete Crash Course will take you step by step from creating your first ad to running advanced campaigns.

Inside the course, you'll learn how to:

  • Setup your Business Account for Facebook Ads (Business Manager)

  • Setup your Ad Account, Page (If you don't have one already) & Pixel

  • Learn how to Verify your Domain and Configure Web Events for your Pixel

  • Create your first Facebook Marketing Campaign

  • How to structure your Campaigns, Adsets & Ad Creatives

  • How to split test different Audiences and Creatives

No experience is required. We'll cover strategies to grow from scratch and you only need a budget of $10 to start advertising!

If you are a small business owner and want to take it to the next level, or you want to learn a High Income Skill, then this is the course for you.

"Take this course to grow your business or become a well paid Marketing expert"

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Transcripts

1. Introduction: Hey guys, What's up? Thank you for joining my course. Let me start off by giving you an introduction about myself. My name's Huseyin. I'm a teacher by profession. And how did I get into Facebook ads? Well, I started off by a running ads for my own e-commerce store two years back, slowly and gradually started learning about Facebook ads. I gained a bit of experience again, the knowledge. I took a few courses on Facebook ads, and right now I run ads for my own e-commerce store as well as a few clients, e-commerce stores. So what are we going to learn in this course? They're going to be three sessions. The first session is Facebook ads for beginners. How to start running ads from scratch. The second session is Facebook ads for mid-level users. How to understand your metrics and the data. And the last session is Facebook ads for professionals. After you end, a little bit of data are gathered, a little bit of data. How you can scale your ads and scale your business. That is going to be the last session. So a little insight about the first session. What are we going to do? I'm going to give you a short introduction about Facebook ads. What Facebook ads, how they're used, and when you start running ads, facebook shows your ads to people. You need to understand this concept because it will definitely help you in the future in making decisions. Whether you need to stop an ad or whether you need to keep running it, or what you need to change in an end. You need to understand this concept because it will help you in the future. Then I'll be showing you how to create your business manager. This is where you're going to be running your ads. Then I'm going to show you how to create your ad account, your Facebook page, okay? And then this is the most important part. What is a Facebook pixel? Why is it so important? And how to create a Facebook pixel? And then after creating your Facebook pixel, how you attach it to your landing page or your website. In this case, I'm going to be giving you an example of how to attach your Facebook pixel to a Shopify e-commerce store. And then Facebook has rolled out this new procedure. After the whole app or software update, you have to go to your events spent ninja and configure the events. I'm going to be showing you all let live on my screen, how to do that. Then after all that, I'm going to be showing you how to create your first campaign. And then in that campaign how to set up your ad set and your ad creatives. I'm going to be, I'll explain what these things are and a campaign ad set and creative in the future sessions. And then lastly, I'm going to show you how to give access of your business assets. And by business assets, I mean your Facebook ad account, your Facebook page at Facebook Pixel, et cetera, to a partner. So if you want somebody else to run ads for you, if you want somebody else to manager as for you, then you'll have to go through this procedure. So this is an outline of the first session. I thank you again for joining my course and I hope to see you soon in the next session. Thank you. Take care. 2. An Insight into Facebook Ads: Hey, what's up, guys? And welcome back to my Facebook ads course. In the last session, I told you, I'd be discussing and giving you insights about Facebook ads, how face because a work, what you need to keep in mind before starting off with Facebook ads. So let's begin today's session. The first thing you need to understand is Facebook ads is a traffic source, meaning Facebook tends its uses from its platform to EDO landing page on your website or your e-commerce store. There are several different kinds of traffic sources. For example, Google Ads, Tiktok adds Snapchat, etc. Instagram is a part of Facebook. So when you start running ads on Facebook, facebook will automatically show your ads on Instagram as well. Okay, the next thing is, you need to remember two words, a reach and impressions. Facebook charges you for each impression. Now what is it reach and what is an inversion example I want to give you is a billboard on a highway show. For example, data about 10 thousand vehicles that go through a highway and pass a bill board. But out of those 10 thousand vehicles, only 500 vehicles will notice the billboard, the advertisement in the billboard. So the 500 people that are noticing the billboard is called an impression. And the 10 thousand makers that are passing the billboard without noticing it is called a reach. So Facebook has a wider reach, but the impressions are much less and Facebook will charge you for each impression. Okay? Before starting off running with ads, you need to go through the policies. What the policies are. Running ads on Facebook, what kind of features are allowed? What kind of produce are allowed? For example, you can't run ads that are showing too much skin, they'll reject your ad. So you need to go through the policies. Because in the future, Facebook is going to disable your account. And if your account is disabled because of rejected ads, you keep asking them to review the ads that are rejected or without changing them. If you don't know the policies, if you don't understand why they have rejected your ads, you keep doing it again and again. Facebook will permanently ban you from advertising on its platform. So that's the end. So you need to go through the policies before starting off with the edge. After that, you have to understand that you will not become a millennia overnight by running Facebook ads. That's not going to happen. You can't just think that to run ads today and tomorrow you'll get a $100 thousand and says, it's not going to happen. You have to understand that. It's going to take some time and it's going to take some patients. You're buying data, your pixel is telling you your pixel needs to gather the data and then slowly and gradually, the pixel will strengthen and then it will get you better results. But banned. Believe that you are going to become a millionaire overnight by running Facebook ads. And it's a business. Facebook ads itself is a business, so you have to treat it that way. There's an old saying in Arabic that you can't wish for a living. You can't hope for a living. You have to put the bucket in the well. Some days the bucket we'll come full of water and some days the bucket will come half-filled with mud and half with water. So you have to get used to it. You have to have patience and determination to be successful with Facebook ads. Lastly, this is a numbers game. You can't become emotionally with a product, or you can't become emotional, but an ad creative, whatever it is, you need to understand the numbers. And you need to understand what the numbers are suggesting. Whether you should keep on going on with the ads. Whether you should keep advertising the same product or you should change the product and go move on to the next product. But you need to change the ad creative itself. She have to go through the numbers analyzed, scrutinized, and then you have to make a decision. You can't be like, No, I like this product, I'll keep advertising it. You're going to lose your money. If the data shows that this product is not working, you need to move on to the next product. So this is a short overview of Facebook ads. In the next session, I'll be discussing the ad relevance score and why it is so important and why you need to understand it. So hope to see you soon and take care. 3. Importance of Quality, Engagement rate and Conversion rate ranking: Hey, what's up, guys, welcome back to my fish pecans course. In the last session, we discussed that I would talk about the ad relevance go into this session. So this concept is how Facebook determines who's ad to show to whom. So what you need to understand is that Facebook has a bid auction when showing its adds to its users. For example, if there are thousands and thousands of advertisers on Facebook. So how does Facebook determine who's ad to show a, for example, ten advertisers wanting to show the ads to the same audience. So how does face plea side, who's add to choose? So there are three metrics that facebook considers during the ad auction. The first is the quality ranking, second is the engagement ranking, and the third is the conversion ranking. So the quality ranking is simple. It shows the quality of the ad creative you are showing to the audience. The second is the engagement rate ranking. That means that how much engagement your ad creative is getting on Facebook. Are people liking your ad, people committing, et cetera, et cetera. And the third is conversion ranking, which means our people clicking on your ad and going to your website and purchasing from your website or not. So for example, if there are two people who want to show their ads to the same audience, George and John. They both have the same budget. They wanted to show their ad to the same audience, and they both have the same budget, $15 each. So how does Facebook determine who's ad to show and who's not? It checks these three rankings. It checks these three metrics. Now, for example, if George has an above average ranking for all the three metrics, and John has an above average ranking for 21 and an average ranking for one. So Facebook will choose definitely Georges add, because it has a better ranking than John's. Now, what we'll have to do, John will either have to raise his budget and his ads and his purchases will get more expensive, or he will have to test another ad creative and the winning advertisers and the ones who test relentlessly to find the best creative. So this is one of the most important things you have to remember when running ads on Facebook. You can't just keep running one and creative for a long time. You have to keep changing, you have to keep testing other ad creatives at the end. With that, you have to keep testing different audiences as well. So you have to keep this in mind. Let me just show you an example of these rankings in one of my Ad Manager. So as you can see, the first add, the quality ranking is above average, the engagement rates ranking is average, and the conversion rate ranking is above average. And I am getting sales for this ad. So above average, average and above average, It's not a problem. But looking at two eggs below the first one, the quality ranking for both of these ads. In the bottom, 25 percent of all the ends which are in the auction at the moment. So below average. So that means, what does this mean? It means that these two ads will be the bottom 35 percent of all the ads facebook is going to choose from. Like for example, if there are a 100 ads, then Facebook will choose 65 of the ads which are above mine, which have a better ranking than mine before choosing mine. And the engagement rate ranking and the conversion rates ranking is not bad, but the quality ranking is bad. So this is an indication that you might have to change your ad creative to get better results. So I hope you've understood the ad auction concept of Facebook. And I will see you in the next session. Take care. 4. Creating A New Business Manager: Hey guys, welcome back to my Facebook ads course. In the last session, I told you about the ad relevance score and why it is so important. Today, I'm going to teach you how to create your business manager. So first of all, I just wanted to tell you why it is important to create a business manager when running ads on Facebook. So sometimes some people, when they want to promote their business and promote their products, what they do is they just go to their Instagram account and boosted posts online. So what happens in that is that Facebook connects those ads to your personal account, your personal Facebook account, and then runs those ads from that account. So there is a possibility in the future if your ads get rejected or if account gets disabled, if you keep violating Facebook's advertising policies, then your personal account may get restricted. What does that mean? That means that you will never be able to run ads on your personal account again. So then you will have to find somebody else's face account, Facebook ID, login from true that Facebook ID and password and then run ads to deck on. With the business manager. You have a little bit of a cushion for that. As in, if you have a business manager, you can create five different businesses and then you can run ads through those five different businesses. For example, if one business gets restricted, you can use the second business. If the second gets restricted, you can use the third and so on and so forth. So please remember whenever you try to run ads on Facebook, please remember not to run ads to your personal account because it is a mistake many people do, and the repercussions to grid. So it's much better to create a business manager and then run us through the business manager. Secondly, it is more functional. If you have a business manager, then as I said in the previous sessions, that you will be able to give access to your business assets, to other people for them to manage. This can be possible only through your business manager. You can't do it through your personal account. So the first thing you need to do is to go to this link business dot facebook.com. You need to have a working debit or a credit card. You can do it through PayPal as well. Although Facebook does not like to accept payments from PayPal. So it's better if you connect a debit or credit card to your business manager. And totally suggested to have a registered company for your business so that you can verify your business on Facebook. And then Facebook will realize you register you as a genuine business and will not keep disabling your account every now and then. So let's get on with the process. The first thing is you open your business, start Facebook.com and this page will show on your screen. So what do you need to do is you need to go to Create Account. Once you click on create account, it will ask you to login through your Facebook personal ID. So you need to have a Facebook account to create a business manager. So once you put in your personal ID and password, it will take you to this next page. Once you're on this page, you need to put your business name. This is an example, auto sales. You can put any name, whatever your business name is, you can put it over there. You have to put your own name. For example, if your name is Jose anime run, and you need to put in your business e-mail. Make sure your business e-mail is not a Gmail account or a Hotmail account. You need to have a proper business e-mail like the one given over here. John Doe at example.com, email should be registered on your own website. Of course, naturally you should have a website and your email should be registered on your website. So this is the first process. Once you do this, then this tab will open, need to put in your country details, your street address, your locality, city, state, postal code, business phone number, and you need to put in your website. Once you scroll down, you will be provided with two options. The first option is promote its own goods or services. If you have your own business, you can click this option if you're advertising for somebody as if you are a freelancer working for a marketing company then can choose the second option, provide services to other businesses. So you can choose either of these two options. Once you click on Submit, Your Business Manager page will open, and this is what it will look like. So your business manager has been created and I will discuss in the next session how to create a page and add a count. And people, you can do it easily over here. And then I will show you another way of doing it as well. So I hope you understood how to create this business manager and I'll see you in the next session. Take care. 5. Creating an Ad Acc and Facebook Page: Hey, what's up, guys, welcome back to my Facebook ads course. In the last session, I taught you how to create a new business manager. And this was the last page that opened up in front of us. So today I'm going to teach you how to create your ad account, your Facebook page. And if you want to create multiple ad accounts and multiple pages, how you can do that? So first of all, let me just explain what an Ad account is. In the last session, I told you that you are able to create multiple businesses for one business manager, the maximum amount of businesses you can create as five businesses. So what exactly is an Ad account? An ad account is like having salespeople for your business. For example, if you have a business and you have five sales people, those five people are going out into the market and promoting your business, promoting and products and selling your products. So an Ad account is exactly just like a salesperson for one business. So one business manager can have five businesses, and one business can have a maximum amount of 50 AD accounts. And in these ad accounts, you will be running your marketing campaigns. So first of all, in the beginning, Facebook does not allow you to create more than one ad account. But as soon as you start spending money on Facebook ads, then Facebook gives you the option to create multiple ad accounts for one business. So if one ad account gets disabled, then you can use the second ad account just like if a salesperson is sick or take sick leave, then the second and the third and the fourth and the fifth salespeople, they keep on promoting your business in the same way that you can do that with Facebook as well. So since we had stopped on this page, just shows you how to create a Facebook page, facebook Ad account. All you have to do is click on Add Page. And after creating your bed, you have to click on Add, Add Account. And I will show you the process of how to create an Ad account and a pinch after this because I don't have this page because I've already set up my business manager and add a content everything. So you have to click on Add Page and Ad account. And then Facebook will guide you through the next processes, which I'm going to show you in a little while. I'm going to be creating new ad accounts, multiple add icons, and multiple pages for a business I have. So let's just get onto the screen right now. So this is my business. As you can see, once you click on business settings over here, facebook will take you to this page after you have created your pH and your single ad account. So how are you going to do this if you've already created one ad account and if you've already created one page, how are you going to add multiple ad accounts and multiple pages? This is how we are going to do it. You're going to go to add accounts. You're going to click on add. And you're going to click on Create a New Ad account. Now, if you haven't spent any money on Facebook yet, if you haven't run ads on the first ad account you have, then Facebook will not give you the option of creating a new ad account. You will have to run ads on this first-hand account. And then once you've spent money, they will give you this option. And then add account means you can add somebody else's ad account to your business and then run through the account, request access to an adult on somebody else's ad account, you need access to that. You can do that as well. But right now we are going to create a new ad account. So this is the first thing that's going to pop up in front of you. You're going to have to name your ad account in the last page, in this page, once you click on Add Account, Ad, Ad account over here, this tab will pop up in front of you. So what you're going to do is you have to put in your name, you have to put in your time zone, and you have to put in your currency. Now remember, whatever currency and whatever time zone you are putting, it will remain the same. You will not be able to change that. So make sure that you put in the right time zone and the right currency. So let's just name this and click on Next. The second thing they're going to ask you is whether this ad account will be used for your business or whether this ad account will be for a client. So if you are a freelancer, you can choose this. If you want to run ads for your own business, you can choose this for now I'm going to choose my business and then I'm going to click on Create. So you see, once I clicked on Create, it has already been created. So now what will happen is that, that Facebook is going to ask you who is going to have access to this ad account. So I've already told you before that you have to create your business manager through your personal Facebook ID. So once you create your business manager, we pass an ID, they will give you an option over here. For example, if I've used my own personal ID Hussein him run, then Facebook will give me the option. Hussein in run-away. Yeah, so you have to click, you have to select that. And then you have to click on. You have to select manage AD account. And then you have to click on Assign, and then your ad account has been created. Now add payment info. You can add your payment info over here. You can go to payment methods and then add your opinion matters over here. Okay. So this is the Ad account. Now let's go to the pages. All you have to do is again, if you want to create a new page, you've already created one page from your business manager homepage. If you want to create multiple pages, then you have to work. All you have to do is go to create a new page and then you select. But they are a local business place, brand, whatever it is, I'm just going to select this right now. I'm going to put the page name. Choose a catcher Getty bookstore. I'm going to put in my street address, my city, my zip code. And then I'm going to click on Create page and the page will be created. So I hope you've understood today's session how to create one and multiple edit towns and how to create one page and multiple pages on your Facebook business manager. Thank you very much and I hope to see you in the next session. Take care. 6. Facebook Pixel Creation: Hey, what's up, guys, welcome back to my Facebook ads course. So in the last session, I taught you how to create one ad account, multiple ad accounts, one pitch, multiple Facebook pages on your business manager. Today, I'm going to teach you water Facebook pixel is and how to create it. So the Facebook pixel is the most important part of your ads manager. The Facebook pixel is something that collects the data from all the visitors who come to your website. So for example, if you run ads on your Facebook ads manager and people look at your post, they react to the posts and then they come to your website. So the people who come to your website will be recommended as website visitors. People who add the products to their cart will be recognized as add two cuts, initiate checkouts, purchases, etc. So once Facebook has collected this data, then you can retarget them in the future whenever you want to show them another ad or the same ad with the discount, you can show them the added through the Facebook Pixel. Without the Facebook pixel, you will not be able to re-target them. And these are called retargeting ads. So that is why the Facebook pixel is so important. It tracks all the data that it tracks all the people who come through Facebook to your website. And then it gives you that data so that you can use it for the future. And it is the most important assets of your business manager. And you can realise this fact, true. Whole apple software updates saga that's going on between Apple and Facebook right now. As you must be knowing, Apple has rolled out this new feature on its software update, it allows iPhone users to choose whether they can be targeted with ads through platforms on Arctic, it has the option to choose, and that is basically what Facebook does. It targets the audience or the people who visit certain websites through their Facebook pixel and then shows them at the Edge as well because there are three kinds of audiences. Cold audience, warm audience and heart audience. So the cold audiences, people who haven't seen your ads before and who don't know who you are. Warm audiences are people who have come to your website and added to cart, et cetera, and hot audiences of people who have already purchased from you before. So this data is basically collected in your Facebook pixel and Apple by rolling out this feature has a negated the effect of this pixel, and that's why Facebook has taken it so seriously and it is in the courts right now. So this is why the Facebook pixel is very, very important. And thirdly, you cannot scale your business without the Facebook pixel. Now, I'm going to teach you how to scale your business, but it's not going to be possible without the Facebook pixel. So as I said before, it tracks all the data, the people who purchased from you, the people who visited your website added to cart initiated checkout. So it tracks all that data. And through that data you can tell Facebook to target people who are similar to these audiences. It may sound a little complicated right now, but when I come to the part where I teach you how to scale your ads, then it will make sense to you. So this is why the Facebook pixel is so important. So now let's just get onto how to create your Facebook pixel. So as usual, you will be clicking on your business settings, the business settings in your business manager. This page will be, will show in front of you. So the first thing you're gonna do is you're going to go down to data sources. And you're going to click on pixels. Once you click on pixels, you're going to click on Add. And this is going to show up. So you're just going to name your pixel, name it example pixel. For now. Then you're going to type in your website. Let me just type in my website. And then you're going to click on Continue. And Excel has been created. So now set up the pixel. Now I'm going to show you how to set up your pixel in the next session. For now, I'm just going to click on continue managing my business. And you can see that the pixel has been created. Now, there's a red dot in front of the pixel name. So we're going to change that also in the next session, I'll be teaching you how to connect this pixel to your Shopify store. And then I'm going to teach you how to configure your events in your events manager. Until then, take care. 7. Connecting Pixel to Shopify Store: Hey, what's up, guys, welcome back to my Facebook ads costs. So in the last session, I showed you how to create your pixel. And in this session I'm going to show you how to connect your pixel to your Shopify store and how to verify your domain and configure your web events. Before I do that, I just want to mention something else. I forgot to mention this in the last session. Once you create your pixel, you have to either add people to that pixel or add assets to that pixel. Otherwise, you will not be able to use that pixel if you don't add people who add asset. So for example, I created the example pixel in the last session, but I forgot to add people or add assets. So if you click on Add People, you'll be shown the option of adding yourself because you've created this business manager through your own Facebook personal account. So they will give you the option of adding yourself as a manager for this pixel. In this case, I'm not going to click on Add People. I'm going to click on Add Assets. And when I click on Add Assets, you'll be able to see that, as in the last session, told you how to create an ad account and I named the Ad account Hussain. So now, once I click on this, that means whenever I use this ad account to run ads, I'll be able to use this example pixel over here. Whenever I use this ad account, I'll be able to use this pixel. When you're going to add people. That means the person who you have added for the pixel can use that pixel for all the assets that he has on his or her business manager. So for example, if I add myself as, as the manager for this pixel, then I'll be able to use it for both these add-ons. I don't need to select both these ad accounts separately automatically. I'll be able to use it for both these ad accounts and all the other EDR comes I own under my own personal account. So add adding assets is slightly different to adding people. So for now, I'm going to add my ad account as the manager of this pixel. And then as you can see, one ad account has been added to the pixel, example pixel. So now the next stage is that you have to go and add your pixel to your Shopify store. So how are you going to do that? You're going to go to your Shopify store. You're going to go to online store. And you're going to click on Preferences. Once you click on Preferences, you scroll down to your Facebook pixel and then click on setup pixel. Once you click on setup pixel, this is the base that is going to appear in front of you. So I've already added my accounts and main marketing settings and everything. That's why it's showing the last stage. But if you haven't done anything, the first stage will open and then you have to add your Facebook account. So this is the personal account I'm talking about. You have to add your personal account. And under that personal account, it will give you options. It will give you the options of all the business managers you have under your personal account. And then you will have to add the Facebook page as well. Once you do that, it'll take you to the Marketing Settings. And in the marketing settings, it will give you the options of all the accounts that you are currently using. Are you currently have under the Business Manager? So you have to choose the, the Ad account that you are going to use to run your ads over here. And then this will be completed as well. Then choose the target country where you're going to run your ads. And then in the Commerce settings, this is not too important unless you want to run your Instagram sharp or your Facebook shop. I don't try that at the moment, so we're just going to skip to the next part. This is the most important part. So this is where you'll be adding your Facebook pixel. So you come down to this part and then you click on maximum, enable customer data sharing. You select that and then you click on maximum, choose maximum. And then Shopify will give you the options of all the pixels that are under this personal account and the Ad account and the business manager. So you connect the pixel that you want to use to run ads and then click on Confirm. And your pixel has been attached to your Shopify store. So that's all for now. I'm going to show you how to verify your domain in the next session and configure your web events in the next session. Hope to see you then Take care. 8. Domain Verification And Web Events Configuration: Hey, what's up, guys? Welcome back to my Facebook ads close. So in the last session, I showed you how to connect your pixel to your Shopify store. Now, in this session, I'm going to show you how to verify your domain and configure your web events so that your pixel can gather the data. So this is one of the most important things. After connecting your Shopify store, you need to make sure that your domain that has been added into your business manager. So the first thing you're going to do is you're going to go to your business settings, are going to click on brand safety and click on domains. Once you click on domains, this page will open in front of you and click on Add and type in your domain name. Now for example, I'm just going to type in and click on Add Domain. Once I click on Add Domain, this is what is going to show in front of you. So now what do you have to do? Click on DNS verification. Okay? And go and copy this text given to you on this page. Once you've already copied this, you have to go to the website from which you have bought this domain from. So now for example, I bought this domain on GoDaddy. So I have to go to GoDaddy and go to my dashboard and click on my domain. And then once you click on the domain and scroll down, that would be an option to manage DNS. So you click on that and then this page will pop in front of you. So once this page has already open, scroll down and click on Add, select dxdy, and paste. The text you have copied from your business manager. And under this, you have to put the add symbol and then you have to save it. Once you click on Save, it will be saved over here in your GoDaddy records. And then you go back to business settings and you click on Verify. It may not happen in the first or the second time. You may have to do it multiple times. But then after about two or three minutes, this will be verified. Your domain will be verified. So then after you verify your domain, what you have to do is you have to click on the menu over here and go to Events Manager. Once you open your events manager, this is what is going to show in front of you. All the pixels that are connected to your business will show over here. You have to choose the pixel that you have just connected to your Shopify store. So once you select that pixel, scroll down. And there must be a tab saying aggregated event measurement. You have to click on that. Once you click on that, there will be an option to configure web events. Click on that. Then your domain which has just been verified, will show over here. You click on that and then you will be given an option to manage events. Click on that, click on Edit. And then you'll be able to add in all the events you want for your Shopify store. So click on the pixel that you want. And then the highest priority will be purchase. Okay? So right now you are given only eight events and I have filled all my eight events. I can do it and show it to you. So I'm just going to explain it to you. Click on Purchase and then click on Add. The second option will come again. You have to choose the same pixel to initiate checkout. Click Add again. Keep doing that until you have all these events configured. Once you have the events configured, you go down and click on submit. These events have been configured. So now whenever a visitor comes to your website and either adds to God, initiates checkout or purchases something from a website. The data will be collected in your pixel properly and there won't be an issue. Otherwise, if you don't do this, there will always be a pop-up sign in your ad set when you want to run ads, facebook will keep notifying you that your web events haven't been configured and you need to do that. Otherwise, the pixel will not collect the data properly. So I hope you've understood how to verify our domain and configure your web events. Now, all the basics, all the necessities of running ads on Facebook have been completed now, and in the next session, we'll be jumping onto how to create your first marketing campaign. So I'll see you in the next session. Thank you and take care. 9. Campaign Setup: Hey, what's up, guys? Welcome back to my Facebook ads course. So now today I'm going to show you how to create your first marketing campaign. And to do that, you'd have to go to your Facebook business settings. And then you have to click on add icons once you're on your ad accounts. As you may remember, this is the Ad account I created in the last session. So click on that ad account and then go to Open in ads manager. Once you click on that, this is the page that will open up in front of you. So before I begin creating the campaign, I wanted to discuss a few terms that are used in Facebook ads. That are three terms that are used very often in Facebook Ads. First one is campaigns, second one is Ad Sets, and the third is ad creatives. So what are these three tabs that are shown over here on your ads manager? So basically, a cam bin can be a whole marketing campaign. For example, if you're marketing one product. So you can have one campaign. That product, for example, Nike shoes, specific type of Nike shoes. So you name your campaign with that specific pair of Nike shoes. And under that campaign, you can have multiple ad sets. By multiple ad sets, I mean, you can target different audiences or different age groups under this campaign. So for example, if we are talking about the Nike shoes, one ad set could be targeted to the Zulu hours. Second asset could be targeted to Nike enthusiasts, thought I'd said could be targeted to footwear interests. These are three interests that I'm talking about, your targeting different interests and so on and so forth. You can have 671020 ad sets if you want. And no one campaign. Meaning that you can target different audiences. You can target different interests. You can target different than does age groups, et cetera, et cetera, for one particular product. Then after that, in each ad set, you can have two to three or even more ad creatives. And by ad creatives I mean images, videos, posts, whatever it is. So for example, if I just discussed one, Nike enthusiasts, this is one ad set. The ad set is targeting Nike enthusiasts. Okay, people who have this as the interest in Facebook's algorithms. So if you select that, then you can target fee ad creatives to that particular interests, Nike enthusiasts. And then Facebook will decide which ad to spend more money on according to the results that ad creatives are giving you. Okay? So these are the things you need to remember, campaigns, ad sets, and ads. Once we move forward, you will understand it more comprehensively. Right now, I'm going to create the campaign. So when you want to start running ads on Facebook, you come to this page and you click on Create. And this is what is going to come in front of you. Now, I wonder discuss this, pop up a little bit and explain the metrics that are given over here. So first of all, brand awareness and reach. So this is usually not used for e-commerce and drop shipping stores. This is used for huge brands who already have a specific marketing budget. And they don't want to recover that budget, even if they don't recur that budget, it's okay for them. They just want to have brand awareness. So this column is not used for e-commerce or drop shipping storage, the second column, so traffic, when do you select traffic? If you have a blog and if you want people visiting your website, you can select traffic engagement. When do you select the engagement? When you want your post engagement to increase, you want people to like your posts more. If you want people to share your post more, then you can click on this app installs. I don't need to explain this video views if you want to DO posts to get more views than you click on this and Facebook will show your videos or your post to those audiences that have a tendency to watch videos more and spend more time on Facebook. These four objectives are vanity metrics. They don't matter a lot in e-commerce and drop shipping stores, lead generation and messages are usually used for service-based businesses. For example, if you have law firm and you want plants, you can click on lead generation and then you can target your audiences to this objective. And then people will come to us webpage and then contact you. So. If you select this, then Facebook will give you leads. If you select this messages, then this is usually selected by those people who do not have a website or a webpage so that people can come to the Facebook and message them and ask them about their product or their service. But the thing with this is that you may get many leads. You may get many messages, but the conversion rate for these leads and messages are very, very low. Okay? So this is the second column. The third column is the most important, and this is the one that is used 90% of the time by e-commerce stores and drop shipping stores. Conversions. Conversions means facebook will show you ads to people who have a tendency of purchasing from online stores. So once you click on this, then Facebook knows that you are an e-commerce store or drop shipping store and you want sales, you need purchases. So this is why you have to click on this catalog. Sales means if you have 50 to 60 products and you want to show your products to an audience, then you can click on this. Store traffic is not used too much. 90 percent of the time you're going to use conversions for your e-commerce store. So I'm going to click on that and then I'm going to click on Continue. Once you click on Continue, this is the base that is going to open in front of you. You're going to name your campaign. Like for example, if you're creating a campaign for your Nike shoes. So you're going to name the campaign Nike shoes. Okay. Special Ed categories. You don't need to focus on this. This is related to social issues, elections, and politics. So that has nothing to do with an e-commerce store. I've already explained how Facebook shows your adds to its users. There's an option and all the ads come together. And then there's the quality ranking, the engagement rates ranking and conversion rate tracking. And then Facebook decides who's had to show according to the budget and these rankings. I've already discussed this conversions. Okay? Then you don't need to focus on this AB testing. This is something you can do separately and we're going to do it in the coming sessions as well. Now, what I want to discuss is this campaign budget optimization. So basically CBO, campaign budget optimization. So what does this mean? This means, for example, if you have a budget of $25 to spend on Facebook, D. So as I said before, there's one campaign and you can have multiple ad sets and no one campaign. Multiple ad sets having multiple interests. So if you have a twenty-five dollar budget per day, and if you select this campaign budget optimization, what you're telling Facebook is that I have twenty-five dollars to spend. And for example, if you have five ad sets with five different interests or five different audiences, and you select CBO and give Facebook at 25 dollar budget. What Facebook is going to do is It's going to spend the twenty-five dollars according to the results that the five ad sets are getting. For example, if one ad set is getting you more results, facebook will spend more of the twenty-five dollar budget on that ad set. So what will happen is Facebook will spend probably 12 to $13 on one ad set. $5 on the other hand said $2 in the third ad set, and so on and so forth. But this is what will happen in a CBO campaign, budget optimization. Whereas on the other hand, if you select the ad set, Budget Optimization, which is AB o, that means that you are setting a budget for each ad set. For example, if you have twenty-five dollars to spend per day and you have five ad sets. Then you give each ad set $5. And Facebook will spend the $5 on each ad set. So it's basically, you're giving Facebook the right NCBI or you're giving Facebook the right to spend according to whatever results the ad sets are getting. And in the ABO, you want Facebook to spend an equal amount of money on each of the ad sets. So you have a proper idea of what's working and what's not working. So I suggest that in the beginning when you're starting off running ads on Facebook, I suggest that you go for the ABO, the ad set budget optimization because you still don't have the data, you still don't have, you still don't know which audiences I've been asked which creative, which interests are winners. So you should go with the ad set, budget optimization. And then once you have the winners for the audiences, the creatives, et cetera, then you can collect all those winners in one campaign, under one campaign and then select campaign budget optimization and let Facebook spend according to its algorithm. So that's all for now. In the next session I'm going to show you and discuss the ad set column. What you have to do, what you have to consider when you're running ads under the ad set column. Until then, take care and goodbye. 10. Adset Creation (Conversion Event, Budget, Schedule): Hey, what's up, guys? Welcome back to my Facebook ads costs. So in the last session, I showed you how to create your campaign. And I discussed what the three terms, campaigns, ad sets, and ad creatives mean in Facebook ads. I told you that I would show you how to create your ad sets in the next session. So we're going to do that today just to remind you all how you can reach this page. This is called the Ads Manager of your ad account. So all you have to do is just go to business settings, click on Add-ons, click on the Add icon that you want to use, and then click on opening ads manager and this page will open up in front of you. So as you can see, we've already created the campaign, but it gives us a green shade showing us that this hasn't been completed and it's still in draft. So let me just go and click on Edit. So once you click on Edit, there'll be three parts of your campaign. The first part is the campaign, second part is the ad set, and the third part is the ad creatives. So now this Ad Set part of your ads will govern all the technical sides of your face bookends. So I'll just go through each and everything and then I'll explain everything to you. So the first thing you need to do is you need to name your ad set, but you can name your ad set after choosing the interest or the audience you want to target, because that is the only variable in all the assets that you'll be creating. So you need to name your ad set according to the audience you have chosen each of the ad sets so that you know which ad set is targeting, which audience and rich audience is giving you the best results. So once you choose your audience, then you can name your ad set according to the audience you have chosen. So right now let me just keep it Nike shoes. And then once we get to the audience and choose an audience, we can change the name. So this part over here is, where do you want the users to go to? Do you want your users? Do you want Facebook to bring its uses to your website? Do you want Facebook to bring it uses to an app, your Messenger or WhatsApp. So if you have an app, you click on app. If you don't have a website or an app, you click on Messenger or WhatsApp. Okay, So moving onto the next part, as you can see over here, it gives us the pixel that is connected to this ad account. Okay? So now this is the pixel that I created in front of you, example pixel. So now as you can see over here, there's a pop-up saying verify your pixel. Now, when this popup comes, that means that this pixel has not been connected to any store yet. The demo I showed you in the last sessions was another pixel that I've already connected to my own e-commerce store. So this pixel has not been connected to any e-commerce store or any website for that matter. So that's why it pop up is showing it once you connect your pixel to your website or your e-commerce store, then this pop-up will disappear. Okay, The second thing is the conversion event. Now this is very important. You need to understand this. Whenever you choose your pixel, you have to choose an event for Facebook to understand who to target the ads. For example, if you haven't common store, you should be choosing purchase. Even though in the beginning, when you're starting off with Facebook ads, most of these events will have a red dot in front of them. Right now it has a yellow sign because this pixel has not been connected to any story yet. Once you connect the pixel to the store, there'll be a red, red dot over here. That means that there haven't been any events. There is no data on this pixel as of now. So in the beginning, even though there is no data, you still should choose purchase because that is the purpose of you running as you want, see it as you need orders to run your business. So there are many strategies. There are many people saying that you can choose other events as well. For example, you can choose Add to Cart 2's initiate checkout event. But the thing is, once you change your event to initiate checkout, what happens is facebook will show your ads to people that Facebook itself initiated checkout, our reach the takeout stage more. If you choose Add to Cart, facebook will show you ads to people who go to online stores and add to cart and then never purchase. But if you choose purchase, facebook will find that the people who have a tendency of purchasing more are buying stuff from online stores. So that is where you need to choose purchase. Now, that is an exception. When you don't get 50 events in the span of seven days, then the ad will show that it is in the learning phase or it is in the limited learning phase. Because for example, if you choose purchase and you do not get 50 purchases every seven days, then your ads will go to limited learning fears. So then you can change your event to say view content. What happens is, since Facebook has enough data of people visiting your website and viewing your content, there shouldn't be a minimum of 50 events in seven days. So you can change it, but you should still go for the purchase event. If you ever find yourself that your ads have done from active to learning or limited learning, then you should, either, you should either duplicate that ad set and run an ad, or you should increase your budgets so that Facebook has a higher budget to get those 50 events in seven days. I hope I didn't complicate things for you. I will still explain this in the future to move on for now. So now, once you click on Purchase, once again, as I said, if you haven't configured your web events like we did in the last session, pixel configurations session. Then this is the popup that is going to show accents using this pixel and optimizing for purchase will be paused one-sample. It starts enforcing the iOS 14 policies. So you need to, if you see this pop-up, that means that you still haven't configured your web events and you need to go to Events Manager and then configure web events. Just go through the last session if you don't remember. Okay, let's move on to the next part. So this is dynamic, creative and offered. We can discuss this in the next session in which we are going to discuss the ad creatives for now, I'll just move on to the budget. Now, as you remember in the last session, I told you that there are two kinds of budgets, the CBO and the ABO campaign budget optimization and the ad set budget optimization. So suggested that when you are starting off running ads on Facebook, you should have an ad set budget optimization. So this is the Ad Set area. And you can, for example, if you have a five-dollar daily budget, then you can put the $5 over here. And there are two options. You can either go with daily budget or a lifetime budget. Lifetime budget means if you want to run ads for 30 days, what is the amount you are willing to spend for 30 days? But I suggest you run your ads on a daily budget, five to $10. And also, you always remember, whenever you want to start, adds, start your ads from 12 him because Facebook will. For example, if you start your ads at nine PM, you've allocated a five-dollar budget, daily budget, then Facebook will spend the $5 in the three R's that is left in the day. So you need to understand that you need to change the time to the next day at 12 AM so that Facebook spends the $5 equally throughout the 24 hours. It sets a new budget for the next day. One's 12 AM, strike. So you need to remember that. So that's all for now in this session in the neck, I'm going to explain this part of the ad set because this is quite Lindy and you need to focus a lot on this. So I hope you have understood this part of the headset. See you in the next session. Take care. 11. Adset Creation Part 2 (Targeting, Automatic & Manual Placements): Hey, what's up, guys, welcome back to my Facebook ads course. So in the last session I was showing you how to set up your ad set. And today we are going to continue from where we left off. Before I continue, I just want to clarify one thing I forgot to mention in the last session while talking about the conversion event. So I discussed the conversion event extensively in the last session, but I forgot to mention this. So what I want to tell you is that when you choose the purchase conversion event, that means that Facebook is going to look for the people who are most likely to purchase from your website. So it is going to be harder than looking for people who are going to add to cart. For example, if you choose the add to cart conversion event. So Facebook is going to be easier for Facebook. I look for people who add to cart because naturally more people add to cart and abandoned cart, then purchasing a product. So it's going to be easier in the same manner, if you choose view content will contain means people who come to your website, just look at your page and then close your website is going to be even more easier for facebook to look for people who view content. So when you choose view content as your conversion event, you might get much more people coming to your website. Then when you choose the purchase conversion event, when you choose the purchase conversion event, there may be a half or even less. People who are coming to your website then renewed choose the conversion event. But the, for example, if a 100 people are coming to your website renewed choose the wheel content conversion event, then Turkey people may come to a website when you choose the purchase conversion event. But those 30 people are more likely to purchase from your website then those a 100 people. So that is what you need to understand. And that is why I suggest that you always choose the purchase conversion event. But you can test. There are some people who have tested out the add to cart conversion events and they've got more purchases. So you have to keep testing and identifying which conversion event is going to work for you 90% of the time. The purchase conversion event is the one that you, you have to choose and that is the one that will get your results. Okay. So moving on, I've already discussed the budget and the schedule. Today we are going to go to the audience. Okay? So the first part, this part does not concern people who are starting off with Facebook ads. Because this part is where you choose a specific audience through the data that you have gathered in your pixel. For example, people who have come to your website in the last 30 days, you can make a custom audience for that. For example, if a 1000 people have visited your website in the last 30 days or 60 days or 360 days, whatever it is all a 180 days, you can create a custom audience according to that. But since you're beginning with Facebook ads right now, this will not be of much concern to you. And I'm going to discuss this custom audiences extensively in the last section of this course, in which I'll be teaching you how to scale your Facebook ads advanced level. So right now when you're starting off, you don't need to focus on this, as you can see over here, that talking about custom audiences and lookalike audience, I'm going to discuss both of these in the last section in the Facebook ads advanced section. So when you're beginning of a, you don't need to focus on this and you can just scroll down to the next part. Okay? This is the part where you're going to choose in which location you want to run your ads. So for example, if you want to run as in the United States, you click on that. And then we'll show the United States and make sure that you choose people living in this location. Make sure that you don't choose the other three. So that the ads are shown to people who are citizens of the United States and not tourists. Okay? Then, for example, if you want to show your ads to only a few cities. So what you can do is you can exclude location or you can click on this only includes cities or you can exclude cities if you want to. So for example, if you want to only include big cities, large cities, click on that. And then as you can see, there are 294 cities over here. If you wanted to filter it even more, you click over here and then you can see they give you an option of the population you want. So if you want the cities that have a population of greater than 1 million, and you click on 1 million. And as you can see, there are 11 cities that have a population of greater than 1 million. So this is how you can filter out cities and target specific cities and areas in a country. Okay, moving on, you can choose your age. In the beginning, I suggest that you keep this open because you do not have any data. Once you have data, once you have orders, when she says and you know that a specific age of people are buying your products, then you can narrow down your audience. This is the agenda. You can choose whatever gender you want to, okay? And this is the part that you have to focus on. So for example, right now we're running ads for Nike shoes. So you can choose any interest you want to type in any interest and look with a facebook is giving you an option for an interests. So for example, when I type in footwear, so there is an interest for footwear. So just click on that. And as you can see, the interest has been added. So what Facebook will do is it will target the people who are interested in footwear and who like pages related to footwear, etc. If you want, you can add two or three interests together. That's called stacking up interests. And you can just click on suggestions. And then as you can see, Facebook will suggest other interest to you as well. So for example, if you want to choose shoes, then you can choose that as well. Just make sure that your audience is broad enough for Facebook to have a chance to understand who your target audiences and make sure it's not less than 2 million. If it is less than 2 million, then what you can do is you can choose your interests. And then you can click on this. Once you click on this, the audience will increase automatically. So for now, for example, I de-selected it and the audience has come back down to 12 million people. Once I click on this, then it will go back to 26 million people. So if you feel that you have already entered all the interests, but still your audience size, it's still smaller than you can click on this. Now for example, if your audience is too broad, if your audiences around 1890, a 100 million people, and you want to narrow it down, then what you can do is you can click on this exclude. And for example, if our shoes on Nike, the end, you want to exclude a specific audience, then you can search for Adidas and go to or D does. You can search for Adidas and go to a leader's interests. So then what Facebook will do is it will target people who are interested in shoes and footwear. It won't target those who are interested in Adidas shoes. It will target all the people who are interested in the other companies except for leaders. So that is what excluding audiences and exploiting interests can do. Okay? Make sure that audience size is larger than 2 million in the beginning, so that Facebook has a chance. Moving on. The last part is automatic placements and manual placements. So automatic placements means you let Facebook decided to show you ads on Messenger, on Instagram stories on Facebook, stories on Facebook news feed. And I suggest that in the beginning you choose this. Whereas manual placements are if you want to choose a specific place where you want to run your ads. For example, if you deselect Audience Network and messenger. And that means facebook will show your ads only on Facebook and Instagram. Facebook news feed, Instagram feed, marketplace video feeds, and you can select and deselect whatever you want over here. But in the beginning, As it is written over here, it is recommended to choose automatic placements. Once you have data, again, once you have data and you have about 500 to 1000 orders and you know that most of your orders are coming from, for example, Exeter gram feed. So you can de-select everything else and just keep Instagram feed and let Facebook Ranier ads only on Instagram feed. Because you have the data and you know that most of your sales are coming from there. So you can do that if you want to. So this is what automatic basement and manual placement is. Then we move on even further. And you don't need to worry about this. This is just the conversions. And sometimes you might get a pop-up over here saying that you need to change your optimization to landing page. Do not focus on that. Just always let this be on conversions. Because once you change this, then audience will become less and less likely to purchase from you. Then this is the attribution setting. This means that a person who views your ad and purchases your product inside seven days will be considered a purchase in your pixel. It won't be like for example, if somebody user add today and purchases six days later, the pixel will collect that data as the person who viewed it six days earlier. So this is what this means. I've already explained what this means that Facebook charges for impressions and delivery type, you can't change this. What you can, this part is called automatic bidding and manual bidding. This is very complicated and in the beginning when you're starting off with Facebook ads, it won't even give you the option for manual bidding. I will later explain this properly what exactly it is. And so this is your ad set has been setup for now. I hope you've understood everything I just explained and I hope I have not made it too complicated for you. In the next session, I'm going to show you how to create your ad creatives. How to set up your ad creatives. Thank you for joining me today. And until the next session. Take care. 12. Ads Creation: Hey, what's up, guys, welcome back to my Facebook ads close chain. The last session, we discussed how to create an ad set, and we completed that. And as you can see over here, I have renamed the ad set according to the interests we chose in the outset and the 11 cities we chose. Just so we have extra information when we want to analyze the data. So now let's move on to the ad creative section. So once you click on Edit, this page will open up. As you can see, this is the campaign. This is the Ad Set level, and this is the ad's creative section. Okay? So first of all, you need to name your ad creative, whether it's an image or a video, or you can name it whatever you want to, just to identify which creative you are using overhead. Then secondly, you have to connect your Facebook page. As you may remember, we created this page in the beginning. You have to click on this drop-down and choose the page you want to run your ads through. And then secondly, if you have an Instagram account, you can connect your counter over here, or you can run your ads on Instagram through this page. So all you have to do is to use selected page. Okay, once you scroll down, then this is the ad setup create section. So there are many ways you can show your ads. First is the single image or video. Second is a carousels and 30s collection. Single image or video is one image or video or a slideshow with multiple images. The second one is carousels, two or more scrollable images or reduced. And the third one is a collection, a group of items that opens into full screen mobile experiences. So these are few is you can display your ads on Facebook. Right now we're going to choose single image or video. And then we're going to scroll down. And we're going to go to the ad creative section. So over here, this is where you can choose your image or video, or images or videos. Okay, so for our example, let me just remove this for now. You click on Add Media, click on Add Image, or if it's a video, you click on Add radio. And then this page will open up. So I've already uploaded this on my Facebook, so it's already showing over here. If you don't have the images of the videos uploaded, you click on Upload and then select it from the file you want to upload the images or videos from. It's as simple as that. Click on the image. Click on Next. Click on Done. And the image will be uploaded. Or here. The images will look like in different areas, are different placements of Facebook. So this is what it looked like in feeds in the stream videos. This is what it looked like in stories, apps, and sites, et cetera, et cetera. Once you scroll down, you're going to come to the primary text. The primary text is this bond. The best Flavian down is here. Click on linked to get yours now. So this is the part of that will show on top of your creative, on top of the image or the video. The headline is, for example, let me just create a headline earlier, Coffee and down. So as you can see, the headline will come underneath the image. And then there's the description that will come underneath the headline. As you can see over here, best coffee and down free shipping. This is called the ad copy. Okay, So these are the three parts where you can write your text. Then once you move on, you have to type in your website URL page you want visitors to go to, to buy your product. And you copy, paste that and you copy that and paste it over here. Then you select shop now on call to action, and then you're done. So right now as you can see, this pop-up is showing again because the pixel, the pixel I created in front of you, I haven't configured the web events for the pixel and that's why this pop-up is showing. Otherwise, once you verify your domain and configuring Arabians, this will disappear. And your domain will appear here with the green dot. And then that means that your ads are ready. So now let me just explain this part. So as you can see, this is a single image or video, the carousels and the collection. So let me just click on carousels and explain what that is. So our carousels, for example, is a chorale has two or three different cards. And those cards you select an image, select a headline description website URL. Then you go on and select the second image, the headline description and URL, the third, and so on and so forth. And then what Facebook will do is it will show the card, the whole card that is performing the best. So out of the tree if one is working the best, and Facebook will show that old guard to its users, the one that is performing the rest. Now as you can remember in the last session, I discussed that I would explain what these dynamic creative is. So a dynamic creative is the same as a corrosion, except what happens over here is you choose three or four images. You choose three or four headlines, 24 descriptions. And what Facebook does is it mixes and matches those headlines, descriptions and images according to the ones that are working the best in the carousels, the whole card is shown as one. Over here. Facebook mixes and matches the headlines, the images to see which one is working the best, so that isn't different. So now what you can do is you can, if you want to test out different creative, you can use these other options that Facebook gives you. You can use the dynamic creatives. You can use the browser collection, whatever you want to, and see which one is working the best. And then go with that. Okay? So now if you're using the single image or video, and if you want to add another creative, oh, can you do that? You can go over here and click on the dots. And once you click on duplicate, facebook will copy the whole ad creative section and make a copy of it. As you can see over here, there's a copy. So now what you can do is all you have to change is the creative right? You have one image and for example, if you have one image and one video, you've already created the image creative. Now you need to put in the video. So what you do is click on Add Media, click on Add video, and then upload your video and select it, and we're done. The rest of it will stay the same. So this is how you're going to create multiple ad creative. Another way of doing this is by just closing this, this window. And as you can see over here, there are three columns, campaigns, ad sets and ads. You click on the Add section, go to the first creative and click on Duplicate or with n, The second row will be created. You can use the same method for AdSense as well. For example, if you want to target at the interests, click on Duplicate, going, change the interests, rename the ad set, and then you can create 345, etc, as many assets as you want them. So we've already created our first Facebook ads. I hope you've understood everything and thank you for joining me and I'll see you in the next session. Take care. 13. Facebook Ads Terminologies: Hey, what's up, guys, welcome back to my Facebook ads course. We've already finished setting up our ads on Facebook. So before we progress any further, I want to discuss a few terminologies that are used in Facebook that will help you determine whether you need to keep running the ads or not. The first thing is, this is the most important terminology that is used in Facebook ads. What does it stand for? It stands for a return on ad spend. For example, if you spend $1 and you get a purchase of $3, that means your ROE return on ad spend will be three. If you have $20 product, the $20 product is costing you $10. And you have a $10 profit margin. Your row S, your return on ad spend should be two to break even. For example, you spend $10 and you get a sale of $20. The product costs $10 and your ads costs $10 and you've got printed dollars. So your break-even row S to be to whatever row as you get above two is your profit. So for example, if you spend $10 on Facebook ads and you get to purchases for $40, the products will cost you $20 and the ads cost you $10. That leaves you a profit of $10. In that will be four. Because you spent $10 and you got to purchases for $40. You have to keep analyzing and scrutinizing the row. To move on with your ads. You can't just keep on running your ads without looking at the ROAS, you have to see whether it is profitability or even, at least break-even or not. This is the first terminal. The second one is CPA or CPP. Cost per acquisition, cost per purchase for e-commerce terms that will come cost per purchase. And for other leads and service-based businesses, this term will be used cost per acquisition. You have to determine how much. For example, as I said, if you're selling a $20 product and the product is costing you $10, you have to see whether the cost of purchase is more than $10 or not because your profit is $10. If the cost per purchase is more than $10, that means you're running at a loss. So this is all a numbers game. I told you in the beginning before starting off that Facebook ads is a numbers game. You cannot be emotional lateral. The third term is a o v average order value. Again, for example, if you're selling a product that costs $20 for the customer. You've been selling this product for a long time. So your order, average order value will be 20. But if your up-selling, cross-selling other products with this product, say for example, you keep, people keep buying $10 products along with the $20 product. That means your average order value will become 30. You need to keep figuring out ways of how to keep selling the same customer multiple products. As long as you increase your average order value, your cost per purchase, your cost per acquisition will decrease and your OS will increase. This is also very important. Cpc. Cpc means cost per link. Click the ads you are running. How much is it costing you for a person to click on your link? This usually differs from region to region, but the average up till now is the cost per link click should not be more than $1. If it's more than $1, that means you either need to change the audience, you need to change the creative CPM. Cpm is cost per thousand impressions. How much is it costing you to show your ads? For 1000 impressions? This usually shouldn't be less than $10 and you should keep checking on this. The next is also very important CDR, this is the click-through rate. By this, you can determine where they are. Ad creative is working on it. If the CTR is less than 1%, that means you are creative, needs to be changed your image or the video that's not working and you need to change it. So you always have to analyze the CTR before making a decision. Adc NIC Add to Cart and initiate checkout. This is very simple. The last one is look-alike. So I've already told you that I'm going to explain this in the last section of this course. There are different types of lookalikes. You can make lookalikes for you contact, you can make localized for ADC, you can make lookalikes for initiate checkout, but the strongest look-alike will always be your purchase lookalike. The second strongest will obviously be initiated checkout, the third will be ATC, and the last will be new content. These are a few of the items that I wanted to discuss. I'll meet you in the next session until then, take care. 14. Facebook Ads Testing Strategy: What's up, guys, welcome back to my Facebook ads costs. In this session, I'm going to be talking about the Facebook ads, distinct strategies. You should test a product when you're starting off with Facebook ads. And how you can identify whether the product is scalable or not. Before starting off, I just wanted to say that this testing strategy is and keeping in mind that the marketer has a budget of around $30 a day to spend. If somebody has more than $30 a day to spend, then they can just create more of the exits that I am going to be talking about shortly. When you are distinct outer product, what you need to do is you need to create different assets with different audiences. In the last session, I taught you how to select the interests and we chose footwear and choose, if you can remember. So you create three different ad sets with a $10 budget, with different audiences. And only the audience or the interest should be different out of all the three, etc, everything else should be similar. So that if one ad set is working and the other is not working, that means it's because of the interest and the audience and nothing else, even the creatives should be similar in each asset. $10 budget for each ad set. Each ad set can have two to three creative, depending on how many creatives you have. But just remember, the two to three creatives should be same in all the three assets. And then you let those three assets run for 48 hours. After 48 hours, what you're gonna do is you're gonna switch off the assets that are not performing, that are not getting you sales or enough leads, switch off the assets. And say, for example, from the three assets to assets didn't get you any sales or leads and one ad set go to sales or leads. So you're going to switch off the two assets that didn't get you any sales. And you're going to create two more assets with different interests. You keep testing until you find the winning assets. And for the one ad set that did get you the seals, what you're gonna do is you're either going to increase the budget of that headset. Say you had a budget of $10 for the read set, then you increase the budget to maybe 1314 or 15. But what you should keep in mind is you shouldn't increase the budget by more than 50%. That just messes up with the optimization process. That is the first option. The second option is you can either just duplicate the winning ads that got to the sales. Increasing the budget is called vertical scaling. And duplicating the ad set is called horizontal scaling. Now, for example, if all the three assets did not get you any sales, what you can do is if you are an e-commerce brand or you have one product and you have no other products. What you can do is you can test out three other audiences with three other headsets. You can change the creatives and see whether those creatives are working on are, by the way, if you wanted to know whether the creatives are working on art. I've already mentioned this in the last session when I was discussing the Facebook terminologies. If you wanted to see whether a creative is working or not, check the unique outbound CTR, that should be more than 1%. Okay? If it's less than 1%, that means the creatives are not working. So you either keep testing with new ad sets, new interests, or if you are a drop shipping store and none of the headsets got you any sales. It means that you should probably change the product, the product you are trying to set. After that, you keep testing until you have five to seven reading audiences keep distinct three, etcetera. And let the assets that are getting uses run through each of the ones that are not getting you in essence until you have five to seven winning audiences. Keep testing ad fatigue. This is another concept that you need to understand. When you have found an Ad Set, a winning ad set. You will see that the Ad Sets are getting you consistencies for say, two to three weeks or even maybe four weeks. But after four weeks, the sales are dropping and the ad set is losing its consistency. What you then have to figure out is whether the creatives and the unique outbound CTR that I just mentioned has gone below 1%. The quality ranking has reduced. If you remember, in one of the sessions, I showed you, this one. As you can see, the quality ranking is on the bottom thirty-five percent for both of these ads. But the unique outbound CTR is still above 1%. Even though the CTR is above 1% and the quality ranking is low, the ads will not get you the desired results. If you see a dip in sales or if you see a dip in results, then you need to probably go and check the CTR, the quality ranking, and see if you need to change the creative or not. After that, once you have found the winning assets, as I said before, that in the testing phase you should always have an ABO, said Budget Optimization. But once you have found the winning ad sets with the winning creatives, you can duplicate all those ad sets into another campaign. Uh, choose the CBO, the campaign budget optimization. You can allow Facebook to spend $1500 on all the winning ad sets and lead Facebook decide on which Ed said spend more according to the results. This is the testing strategy when you're starting off. In the next session, I'm gonna be discussing a few of the Ads Manager pH, and what are the metrics you need to be looking at and how to analyze the ads. And then I'll be teaching you how you can scale your ads once you have found your winning assets. Until then, take care. 15. Creative Testing: Hey, what's up, guys? Welcome back to my Facebook ads course. So before we move on to the columns in the Ads Manager, I wanted to show you how to test your creatives. In the last session, I showed you the testing strategies for your audiences, how to find winning audiences, and how to test them, and then how to scale them. In this session, I'm going to show you how you can find the winning creatives inside your ad sets. In the last session, I told you that you can run 234 creatives inside one ad set. For example, if an Ad Set has a $10 budget and you run a 23 or four creatives inside that ad said, Facebook will divide that $10 among the four creatives. But it will divide according to what it feels is getting the better results. For example, if it may spend $6 on one creative, it may spend two on the other, $1 on the other, and it might not spend even a single penny on the fourth creative. Depending upon what Facebook's algorithm, things above the creatives and the results that it's getting. So usually I just let Facebook decided which creative is the greeting creative out of all the four. And then once Facebook shows you that this creative is getting the results, you can switch the other eggs off. So for example, over here, as you can see, there are three ads. And out of the three heads, the first one was that Facebook was spending the most money on, and it was the one that was getting the results. So I switched the other dwarf. But if you feel that you want to spend an equal amount of money on all the creatives. And then figure out by yourself which creative is the winning creative. Then what you can do is you can go to your ads column in your ads manager. And you can either select all the ads. Then go to more. Once you go to More, you scroll down and go to create a new rule. You name the rule. As you can see, a play rule to the three ads that you've selected right now. The action you need to choose is turn off ads. The conditions you need to put our spend is greater than. So. For example, if the ad set has a total budget of $10 and you want to spend an equal amount of money on all creatives. And what you can do is you can say $3.33 and then you click on Add, go to time range, and select today. Attribution window is a default. And then click on daily. Once you're done with that and you create this new rule, what Facebook will do is it will spend $3.33 on each of the ad creatives. And after that, you can go and check the CPMs of each of the ad creatives. You can check the CPC is of each of the ad creatives and the CTR of each of the ad creators. And according to the data that is in front of you, you can then decide which creative you want to go forward with. But what do you need to remember is rho S is much more significant than the CPMs are the CBC's are the CDRs. For example, if one ad creative has got you to sales, but the CPMs and the CBC's as higher than the other two edge. Naturally you're going to go with the ad creative that has got to the sales even though the CPC, the cost per link click and the cost per thousand impressions are much higher than the other two. The other two haven't got UNSAT. Naturally going to select the one that has got you The sales. This is one way of testing out your creatives. And in the next session, I'll be showing you how to set up your matrix columns in your ads manager. Until then, take care. 16. Columns Setup & Breakdown Analysis: Hey, what's up, guys, welcome back to my Facebook ads course. The last session, we spoke about testing strategies. When you are starting off with Facebook ads. In this session, I'm gonna be teaching you how to set up your metrics columns in your ads manager. I've got my ad account open over here. The one we've been working on since the beginning. And this is the asset, as you can see. Over here, you can see the columns that Facebook is showing. If you can remember in the beginning of the course, I said that this is all about Facebook ads, is all about the numbers. If you don't understand the numbers, if you don't understand the metrics, you're not going to be able to succeed in Facebook ads. Over here. Facebook, by default shows you those metrics that don't matter too much when running ends. As you can see, attributions setting results, region impressions, cost per result. Most of the metrics that Facebook is showing over here are not too important. What you're going to do is you're going to set up the metrics that are important. And once you check those metrics, you can be able to decide whether the ads up profitable or not, or whether you should keep running them. How are you going to change that? You are going to open your ad, set, all your campaigns or your ads. Right now I'm going to open my Ad Set column. Then I'm going to click on columns over here. Once I click on Columns, I'm going to scroll down, click on Customize Columns. When you click on Customize Columns, Facebook is going to show you all the columns that have already been pre-selected. Figure 17 columns. I'm just going to delete each and every one right now. And then I'm going to start from the beginning. I'm going to show you what are the metrics that you need to select. The first thing is delivery. What does delivery mean? Delivery means it shows you the status of the edge, whether the ad's active or inactive in the limited learning phase. For example, you can see over here, these are my own ads, my ego mindset. You can see over here that this ad set is in the Learning Limited phase. This ad set is in the learning phase, and this ad set a schedule. Whenever an ad set is in the Learning Limited phase, you don't need to panic, may still be getting you sales, but sales mid dropped considerably. When that happens, when sales dropped, what you can do is you can just duplicate that set and then the copied ad set will be in the learning visible. The assets perform much better in the learning phase than in the Learning Limited fears. But even in the Learning Limited phase, the assets may get you sales. So you don't need to panic only when it stops getting you sales. You can duplicate it. And the copy that said we'll be back in the learning phase. So this is the delivery. Then the second metric that you need to select is legit, okay? The allocated budget, the budget you have for each ad set, then you need to select amount spent, self-explanatory. Then after that, you're going to select Content Views. This metric will show you the amount of people who are going to your website then viewing your content. After that, you're going to select link clicks and then you're gonna select the unique link clicks. What is unique link clicks means if one person clicks on your ad twice, the pixel will not consider that two clicks. We consider that a singular click because it has to be unique, it has to be IP address. So that is why you need to select unique link clicks so that you have a good idea of exactly how many people are clicking on your link. After that, you're going to select Add to Cart, and they are gonna select on total de-select this. Then you're going to select checkouts initiated. And again, you're gonna select all, go down and de-select this again. Then you're gonna select purchasers. And you're going to select Total. And you're going to de-select it again. This will show you how many people have added to cart, how many have initiated checkout, and how many purchases you've got. After that. In this metric, you can choose two other metrics that will help you. The first thing is value, purchases conversion value. This will show you the amount of the sale is like. This will show you how many sales you've got. For example, if you've got two sales, it'll say two. And this will show you the amount of those two sales of say, for example, if it's a $150, it'll say a $150, then you need to select Cost. This will naturally show you the cost of the budget. How much did one sale cost you on Facebook. Okay, So these are the three things. Then. You are going to select row S. As I said in the last session, this is the most important metric and this will determine whether you should keep running your ads or not, whether you're adds up profitable or not. You need to figure out what your break-even row acids. And then you need to keep checking your ads with a, you're getting a break-even row-wise or a profitable on your ads or not. After that, you're going to select CPM. In the last session, I've already explained this. Cpm is the cost per thousand impressions. Usually it should not be more than $10. Then you're going to choose CPC. And again, you're going to click on cost per link. Click again, they should not be more than a dollar. Then you are going to select CTR. In this CTR, as you can see, there are many options over here. Again, you are going to go down and select unique outbound CTR. Again, this has to be unique and my Outbound, it means that people who are clicking on your ad and going to your website, and this should be above In 1%. So 1% of the people who are viewing your ads should be going to your website. If 1% of the people that are viewing ads are not going to the website. That means you need to change your creative. You are creative is not enticing enough. After that, you're going to select frequency. Frequency. What does this mean? Frequency means the amount of times your ads are shown to 1%. This should be between one to 1.5. If this is more than one-to-one point five, that means your ads are being shown to the same people again and again. What does this mean? This means that your audience is too small and you need to broaden your audience. Then you're gonna select quality ranking, engagement rate ranking, and conversion rate shrinking. If you can remember in the beginning, I've already explained that these are the three metrics that Facebook identifies when you are designing the option. Whether your ad should be shown above the other ads that in the option or not. You need to keep checking these rankings and whether they are either average or above average. After doing this, you're going to scroll down and you're going to see if as Preset and you're going to name it whatever you want to, I'm gonna name it primary. Then I'm going to click on Apply. Once I click on Play, the metrics will be shown over here. Then you are going to go back again two columns. And you're going to select primary and you're going to set primary as default whenever you open your ads manager, you don't need to keep going two columns and clicking primary again and again. This will be the default metrics, metrics columns setup. Now another thing I wanted to show you is the breakdown. This is very important to study your ads by this, if you click on day, it'll show you the stats of today, week, two weeks, months, and by action, you can choose which device the conversions I've been on posts, reaction type, destination, video view type. But the most important thing is by delivery. And once you click on this, the facebook will show you the edge of the people, for example, if they've been purchases and you click on breakdown and click on age. Facebook will show you which age group the purchases have come from, gender, age, and gender business locations. Facebook will show you which countries the purchases outcome from region DMA impression device. I mostly use country and age and gender because these are the two main things, the demographics that you need to know your customers, so that you can further refine your ads when you proceed with your Facebook ads. I hope you've understood column setup in your ads manager and the breakdown analysis. In the next session, I'm gonna be teaching you how to scale your Facebook ads. Until then, take care. 17. Custom Audiences: What's up, guys, welcome back to my Facebook ads course. In this session, I'm going to be teaching you how to create your custom audiences so that you can scale your Facebook ads. We've already gone through the testing strategies when you're starting off with Facebook ads. And now, once you've got enough data in your pixel, if you've got more than a thousand purchasers, more than a thousand initiate checkout at two carts, etc. And if you've got enough data in your pixel, then this is the stage when you can infect. Even if you wanted to create your custom audiences in the beginning, you can do that. But the effectiveness, the efficiency of the custom audiences will come only after you have enough, sufficiently. Daniel pixel. Let's begin creating the custom audiences. What do you have to do is you have to go to your business settings. And one showing your business settings page. Go to the menu, the dots on top. Click on that. Then you click on audiences. Once you click on audiences, this is the page that is going to show up in front of you. As you can see, there are three types of audiences over here. Create a custom audience, create a lookalike audience, and create a CAM audience. These are the two audiences I'm gonna teach you about how to create a custom audience. All you have to do is just click on create a custom audience. Now, this is the list over here that is being shown on Facebook, is asking you where you want your data to be taken from. For example, if you have an e-commerce store and if you have a big cell connected to your e-commerce store, going to be selecting website. Do you have an app? You're going to be selecting app. Obviously. There are many other ways you can create your custom audiences. For example, if you have a Facebook page and if you have here a 100 thousand lights on your page where you can create a custom audience through your Facebook page as well. And the same goes with your Instagram account. Right now I'm gonna be clicking on website and we're going to create a custom audiences to your Excel. Click on Next, and this is the tab that is going to show. First of all, you're going to have to choose your pixel right now, as I've said that multiple times that this pixel is not connected to any store, and that is why there is a red dot over here. Whatever pixel is connected to your store, you have to select that. And then you can choose any event you want. This pixel is not active. That is why it's not doing all the events. I'm going to show you my custom audiences so that you can understand properly. Once you create one or more custom audiences, this is what it will look like. This is the base that will open up when you haven't created even one custom audience. Once you create one or two, this is what it will look like. You go to Create Audience, click on custom audience. Again, click on website. Click on Next. Again, see my big salaries over here and there's a green dot in front. Then we go to events. Now it shows all the events that has been collected in your pixel. You can choose a custom audience like people who have added payment in for people who have added card, people who purchase, people have Initiative checkout. People who viewed content, people who have viewed Pacific page can select an audience by the time they're spending on your website. You can select an audience who have visited a specific web page on your website. And you can select your older website with it for a specific time period. As you can see where you can select your time period. You can be 60 days, it can be 30 days, it can be a 180 days. You name your audience and once you click on Create audience, the audience will be created over here. As you can see, I've created many custom audiences. The page likes website Was it does 180 means the 180 DSP. Add, new content, Add to Cart, initiate checkout, budgets, etc, etc. How are you going to use these custom audiences? So I'm just going to show you how to do that. Let's get to Ads Manager. And then I'd said there's over here and click on Edit. Once you click on Edit, scroll down. And there's an option for custom audiences are here. Once you click on custom audiences, facebook will show you all the custom audiences that you have created. You can choose any custom audience you want. And whatever custom audience you choose, this is going to be called the retargeting ads. So for example, if somebody has added to cut and you want them to purchase from your store, you're going to create a specific ad creative and an image or a video for them, giving them for the incentives to purchase from your store, that 20% discount, etc, etc. Then once you click on the Add to Cart custom audience, you have to go to your image and put that image or the video in. Then Facebook will show that image or video to the people who have added to cart in the past a 180 days. Again, there has to be enough data for Facebook to normal. So they have to be at least a 1002 cards or a thousand initiate checkout. These are your retargeting ads. Retargeting ads are significantly more profitable than your normal ads. Because this is a warm audience. A warm audience is those people who have already come to your website and who have interacted with your brand before. This is the retargeting ads. You can choose any custom audience you want, or you can choose a super custom audience. What is the super custom audience? Super custom audience is all the custom audiences in one ad set. Like for example, you choose View Content, you choose Add to Cart. You choose initiate checkout, you choose Bolchoz. You choose visited specific pages, your website visitors. You choose all of that in one ad set and then run ads for all those custom audiences. That is called a super custom audience. Recently, people have been getting a much better results through these super custom audience. Once you select your custom audience, what you have to remember is you don't need to spend as much as you spend on a normal ads retargeting and will usually cost you 50% less than a normal asset because this is a warm audience. Normally when you're targeting interests, that is a cold audience. People who haven't visited your website before and who don't know who you are. That's why when you're targeting people who have already interacted with your website, then you can lower the budget. In fact, you should lower the budget and run at this according to that. One more thing I wanted to tell you is if you're running a retargeting ad or if you are running a normal asset. For that matter. If you want to exclude people who have already purchased from you. For example, if you are running one ad for a specific product and be like, for example, 1000 people have already bought that product from you. You don't want to be showing that ad again and again to the same people. So what you can do is you can click on Exclude. You can go to search existing audiences, go to custom audience, and you can click on your purchase custom audience for the past 180 days. Once you click on Purchase custom audience for the past 180 days, facebook will not show that add to the people who have already purchased. I hope you have understood this part. And in the next session I'm gonna be talking about your lookalike audiences. Thank you for joining me. And until next time, take care. 18. Lookalike Audiences: Hey, what's up, guys? Welcome back to my Facebook ads costs. So in the last session, I taught you how to create your custom audiences for different events. Purchase, Add to Cart, initiate checkout, view content, website, visitors, etc, etc. Now in this session, I'm going to teach you how to create your lookalike audiences. The assets are the audiences that are going to help you scale to the moon. For example, if you are normal acids are getting you through to this smear. Possibly get your four to five rows. What do you need to do to create your lookalike audiences is just go to your business settings. Click on the menu on top, and then go to audiences like we did for the custom audiences. Once you click on that, this page will open up, but it won't be like this because you've already created the custom audiences for all the other events. The page will look like this. Once this page opens up, what do you need to remember is when creating a lookalike audience, your pixel should have at least a 100 events for that particular lookalike audience that you're choosing. So if you want to purchase look-alike, your pixel should have at least a 100 purchases. If you want to initiate checkout look-alike, your pixel should have at least a 100 initiate checkout, so on and so forth. Now there are two methods of creating your lookalike audiences. The first one is simple. You just click on Create Audience, go to lookalike audience. Then once this opens up, you need to choose your pixel. But the problem with this is when you choose this method, what happens is the pixel shows the data of only the past 60 days. If you've got less than a 100 purchases or less than a 100 initiates checkouts in the past 60 days, you won't be able to create the local like. Also, even if you have got more than a 100 purchases, more than a 100 initiate checkouts, this will not show the exact amount. It will show much less than the exact amount of purchases do you got? I suggest that you don't create your lookalikes through this. The other way to create your localizes. You've already created your custom audiences. So if you want to create, for example, a lookalike audience for your purchase audience. The first benefit is that you, instead of having 60 days of data, you have the option of creating a custom audience with a 180 days of data. Even if you don't have a 100 purchases in the past 60 days, you most definitely, definitely will have at least a 100 purchases in the past 180 days. This is the first benefit. Once you've created these custom audiences, all you have to do is just go and select them. Once you've selected the custom audience, you need to go to the top and click on the dots over here and then click on create look-alike. Once you create local, like what will happen is Facebook will take the data from this custom audience, the purchase of a 180 days. Then it will choose the 100 of whatever amount of purchases you've got in the amount of days that is mentioned, or then you will be able to create a look-alike for that. Now, as you can see over here, there is 0% to 10% choice over here. So let's just read this and you'll understand what that means. Audience size ranges from 1% to 10% of the combined population of your selected ad set location. If there is a total population of 200 million, then 1% of that will be 2 million. If there's a population of say, 20 million, then 1% of that will be 200 thousand. Audience size ranges from 1% to 10% of the combined population of a selected etc. Locations. A one-percent lookalike consists of the people most similar to your local light source. In this case, the source is purchases. 0 to 1%. Audience is the most likely to purchase from you. So increasing the percentage creates a bigger, broader audience. The method or the strategy for using your lookalike audiences is, what you can do is in one ad set, you can choose the 0 to 1% audience. In the second set, you can use the 0 to 2%. In the third, you can use the 0 to 3%, the fourth, 455%. So you create five ad sets and all the five assets will be targeting different percentages of your lookalike audience. Then you let them run on an ad set budget. Once you find the winning ad sets, say for example, 0 to 2%, 1 is working and you're 0 to 5% when it's working, What do you can do is you can duplicate those two assets into a CBO with a $50 budget or whatever budget you want to and then let it try. The other strategy of doing this is you can choose a different event. For example, if you wanted to initiate checkout, then can choose that and then you can create different campaigns for different events. Headsets for the board, just event headsets for initiate checkout. Five assets fall at 0 dash 5%, that's 15 ad sets in total. That is one way of doing it. The other way of doing it is, as I mentioned in the custom audiences session, you can create a super lookalike audience. By that, what I mean is you can choose 0 to 1% of purchase in one ad, set, 0 to 1% of initiate checkout in the same Ed said 0 to 1% of add to cart in the same headset. 0 to 1% of the website was it does view content, etc, etc. Can choose all of the 0 to one per cent for all the events in one accent, then you should choose 0 to 2% for all the events in the second etc. These will all be super Lookalike Audiences, lookalike exits. Then you can let them run with an absolute Budget Optimization. And then once you find the winning ad sets, you can duplicate them into the campaign budget optimization. These are a few methods and strategies of testing out different lookalike audiences. So I hope you understand how to create your lookalike audiences. And this is definitely going to help you scale your Facebook ads and scale your business to the next level. In the next session, I'll be teaching you how to assign partners to your business managers if you want other people to run your ads for you. But until then, take care. 19. Assign Partner & Business Verification: Hey, what's up, guys, Welcome to the last session of my Facebook ads costs. In this session, I'm going to be teaching you how to assign roles to a BATNA if you want them to run your heads for you, or if you are a freelancer, then what are the processes you need to make your employer go through for you to run ads for them. Then secondly, I'm gonna be showing you how to verify your business manager. First thing first, you need to figure out your business ID. If you look at the top, top of the page over here, there are two numbers. One is in front of the first number is in front of ADA counts. So this is your ad account number. And the second number is in front of business ID. So this is your business ID. If you want somebody else to run ads for you, you need to get their business ID. And if you want to run ads for somebody else, you need to give your business ID to them. Another thing you need to remember is, um, if you want to, there are three things you need to. There are three things. Another thing you need to remember is you need to give access to your partner for your ad accounts, for the edge through which you're going to be running ads. And for the pixel two which are gonna be running ends. The first thing is added columns. Click on, go to business settings and click on Add Account. Then you need to go to assign partners to click on business ID. Base, the business ID over here. If you want somebody else to run your ads for you, you need to paste debit business ID over here, and then select manage AD account and click on Next. If you are a freelancer, you need to tell your employer to go to assign partners and enter your business idea over here, select, Manage, manage that account, and then click on Next. Once you do that, then you'll be able to access this particular, in this case, you'll be able to access this ad account, the one at the, at the ad account that you have assigned a partner tool. Then you need to go to pages. Go to Pages, click on the page that you are going to be running ads through. And then again, click on Assign partners, click on business ID and go through the same process again. What do you need to remember over here is you need to have a primary business page for your business manager. And the way to do that is you need to go to business info. Then go to business info, and then you need to edit. Then you need to select your primary business page. If you don't have a primary business page, you will not be able to assign roles to a partner. That is one important thing you need to remember that sometimes there are issues when you have to assign a partner to a particular page. What you can do is you can just click, click on Add, make a new page, and then give them the rights for that new page. Because if you don't give, give, give the rights of your pitch to them, they won't, they won't be able to run your ads for you. So you need to if, if one page is not working, create a new bid and then give the give the rights to the new page to them. Then the last thing is you need to go to data sources and pixels. And then you need to select the pixels that you want them to give the rights to. Click on Assign partners. And again, do the same thing. The business ID, give them access to a pixel, and then you have done these other things. You need to remember whether you're a freelancer or whether you are a business owner and you want somebody else to run ads for you, you need to give them the rights to these three things. Otherwise, they won't be able to run your ads frame. Now, I'm going to show you how to verify your business manager, and it's quite simple. All you need to do is just go to business info. Then you need to you need to put in your legal name of the business, your address, business phone number, website, tax ID is optional. Then once you, once you've done that, you go to a business verification status and click on View Details. Once you click on View Data, View Details, these these are few things you need to complete. You need to complete the two factor authentication. And secondly, you need to add backup admin. Once you complete these two processes, then Facebook, after a few days, facebook will give you the option to click on Stat verification. Once you click on Start verification, Facebook will ask for all your documents, the company registration document, the tax registration document, etc, etc. Your business address. One thing you need to make sure that your business address, the address you mentioned in your business verification process should match the address that is given in your company or business registration document. That is one thing you need to remember once you complete all the processes of the business verification. Facebook, facebook will review it. And then if it's complete, then Facebook will verify your business. Once your business is verified, facebook, Facebook won't make it a habit of disabling your accounts because for the rest of all the advertisers, Facebook just keeps disabled disabling their ad accounts for no reason unless you are going against the policies. If you go against the policies, your advertising rights will be, will be taken from you. That's a whole another thing. But once you verify your business and if you're not doing anything wrong, if not going against the advertising policies, then Facebook will reduce the number of times it's going to disable your account, but it will still disable your account. But once you review it and one to ask them to review it, then it will be reactivated. So guys, that's the end of the course. I hope this course has been of some help to you. I don't claim to be perfect in Facebook ads. I've just given you the strategies I've used. I've shown you the methods of testing audiences, testing your creatives, and then scaling your business. But once you start running ads on Facebook, you gain the experience, then it will be much easier for you to make decisions. Whether to, whether to keep running your head, whether to switch off your ads or whether to scale your ads. I've given you all the strategies. I've given you my knowledge, and I hope it's off. Some help to you. Thank you. Thank you. Thank you very much for joining the course. If you have any questions, make sure to contact. If you have any questions, make sure to make sure to post any questions you have and make sure to reply to them. Once again, thank you very much and I hope to see you again soon. Take care.