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B2B Trade Show Marketing Plan: Communication and Promotional materials

Sonia Pupaza, Marketing Specialist

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7 Videos (27m)
    • 1 Introduction to Communication and Promotional materials

    • 2 Internal Communication

    • 3 External Communication

    • 4 PreShow Communication

    • 5 AtShow Communication

    • 6 PostShow Communication

    • 7 Promotional Material


About This Class

This class is for producers and entrepreneurs who wants to raise the standards of their trade shows participation by learning the best suited communication and promotional tools to use.

Here you will gain an understanding of:

  • The importance of the internal communication required in preparation for the trade show participation
  • How to efficiently inform your customers about your presence in a Trade Show
  • What pre-show communication materials you need to prepare and key considerations about a marketing campaign
  • What communication materials to write before going to the trade show that you will most probably use during the event
  • What communication materials to use when you return from the trade show
  • What promotional materials to prepare and how to use them on your booth.






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Sonia Pupaza

Marketing Specialist

I have graduated International Business Administration in 2002 and worked in different fields: sales, contracts, project management, online and offline marketing and communication, international market research, products design, international events and trade shows planning and participating, market entry, business development, language learning programme coordination and social media management.

In 2013 I was selected, among other 26, to participate to the Executive Training Programme...

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