Art Licensing for Surface Pattern designers

Mel Armstrong, Illustrator, Pattern Addict & Teacher

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7 Videos (33m)
    • Art Licensing Introduction

    • Are you Ready?

    • Getting Noticed

    • Approaching contacts

    • Customising your portfolio

    • Contracts & Licenses

    • Staying ahead of the game

48 students are watching this class

About This Class


I’m Mel Armstrong.  A surface pattern designer and illustrator.  

I’ve been lucky to have been licensing my patterns to a range of companies for a number of years and get asked a lot about how I go about approaching companies to license my designs.  

As a freelance surface pattern designer, licensing is the bread and butter of my income. It’s a great source of passive income. You can earn income from work you’ve already created, in multiple markets, globally.  But to get your work licensed you need to be proactive in your approach.  

In this class I’ll take you through some essential steps to getting your work licensed and to build your freelance business. 

I'll talk you through the following:

  • Are you ready?ensure you have everything you need to license your designs
  • Getting Noticedhow to ensure you’re visible enough for Art Directors to find you
  • Approaching Art Directors - learn how to find art directors and how to contact them
  • Customising your portfolio - learn how to refine and customise a collection for the company you’re approaching for licensing
  • Contracts & Licenses - learn the ins and outs of these important legal documents
  • Keep clients & stay ahead of the game - learn how to retain those clients for future work and stay ahead of the game


This class is for Surface Pattern Designers who are ready to approach their favourite companies to license their work. 

I don't take you through how to create patterns or collections in this class, so if you'd like to learn how to do this, please have a look at some of my other classes for some tips.

Happy Pattern Making!

x Mel



77 of 77 students recommendSee All

Excellent class outlining the basic essentials for art licensing
Chris Chun

Creative Director

Loved your class Mel! It was really super helpful. I not only feel inspired but also feel like I have a road map for the future. Thanks so much. (Ps: I am also a Mel!)
All Mel Armstrongs classes are great! She is an excellent teacher and embodies both the creative and technical aspects of pattern desing - her communication is down to earth, making you motivated to start!
Ulla K

Graphic designer





Mel Armstrong

Illustrator, Pattern Addict & Teacher

I love drawing! If I don't have a sketchbook with me I panic. It's an addiction that started a few years ago after trying to find some fabric for my son. I couldn't find what I wanted so decided to design my own and then somehow fell into a new career illustrating and pattern designing.

In 2016 I won the Make it in Design scholarship (2016) and it changed my life. I signed up with art agent Advocate Art where I license designs to all sorts of products such as baby products, sho...

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