Art Licensing: Create and Sell Your First Greeting Card | Ilana Griffo | Skillshare

Art Licensing: Create and Sell Your First Greeting Card

Ilana Griffo, Artist & Author

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8 Lessons (39m)
    • 1. Class Introduction

      1:25
    • 2. Art Licensing 101

      2:51
    • 3. Art Licensing Portfolios

      9:43
    • 4. Trend Shopping

      5:17
    • 5. Know Your Market

      6:15
    • 6. Start Designing

      8:19
    • 7. License Your Card

      3:33
    • 8. Class Project

      1:42
11 students are watching this class

About This Class

Creative Brief!

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This class is an introduction to art licensing, and creating your first greeting card design! We'll walk you through the basics of the licensing industry, what buyers are looking for, and even give you the tools to get your first licensing gig! 

This course is for anyone interesting in art licensing - from painters to hand letterers! Maybe you've been interested in art licensing but haven't known where to start, we've got you covered and this class will get you on the right path! 

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Class Outline

  • Art Licensing 101 - In this section, we'll walk you through the *very secretive* world of art licensing. What it means and how it works. We're pulling back the curtain and helping you jumpstart your career in art license.
  • Art Licensing Portfolios - In this video, we'll walk you through what an art licensing portfolio looks like, and how it's different from a traditional one. We'll touch on what buyers are looking for, and how to create a portfolio that sells. 
  • Trend Shopping - This lesson is all about opening your eyes to the world of licensing. We'll talk about how to stay on top and AHEAD of the trends so that your artwork is fresh and exciting for buyers.
  • Know Your Market - This section is all about knowing and understanding your market to help you create strong designs! We'll talk about occasions, demographics and more!
  • Start Designing - This video is all about setting up your workflow so that your final deliverables are exactly what clients are looking for. We'll share tips for file sizes, and tools for both analog and digital artists. 
  • License Your Card - This lesson is all about how to find buyers for your work! We know you can make beautiful work, but the hard part is making sure it gets into the right hands. We're breaking it down and giving you tips to get started today! 

Transcripts

1. Class Introduction: hi and welcome to our art licensing course. We're going to walk you through everything you need to know to design and sell your first greeting card. My name is Katie, and I am here with Alana and we are art licensing artists who have worked with brands from all over the U. S and created products from greeting cards to gift bags to totes and apparel. All sorts of things. And we're really excited. Teoh, explain a little bit about this industry to you and to help you create your very first screening card and get it sold. So in our class, we're gonna talk about our licensing 101 what it is, what the industry looks like, what your portfolio should include and what it should look like. Then we'll talk about trend shopping and getting to know your market. Then we'll walk you through designing and how to license your first card for the class you'll need at an open mind because you'll be learning a lot about an industry that you probably haven't heard of before. And you'll also need some knowledge of either Photoshopped or procreate or illustrator. We'll talk about that a little bit. And if you are an analog artist, that's no problem. Just make sure you have a good scanner or we will recommend that later on, so we can't wait to see what you guys create and, well, Stephen class. 2. Art Licensing 101: Okay, we're ready to dive into the wonderful world of art licensing. Maybe you've done a little licensing before, or maybe you're completely new to this world. But we are going to break it down and tell you everything you need to know about getting started in the licensing world. Art licensing essentially a means loaning your artwork to someone. So when you as an artist, create a piece of original art, you automatically own the rights to that image. So that means you have the power to do whatever you want with it, including giving someone else permission to use it. So that is the main concept that's really at the heart of what art licensing is, and everything else is built on top of that. So if you are like, I'm still not really sure what it is. The thing is, art licensing is all around us. It's in major retail stores. It's in small boutiques. It's everywhere. But basically what we're gonna be talking about today is greeting cards, and you come by those in so many different places. Um, and we will talk a little bit more about where else you can find it. But for this class. Specifically, we will be tracking about greeting cards and had a license, your work lying to them. And it's really weird because the licensing world is so important and encapsulate so many markets. But most people have no idea how art actually gets on products, who it comes from or what's involved in the process. It's kind of like a secret society. Um, so we're definitely very passionate about being transparent and open and explaining to people how you can actually go from creating art to getting on, um, products and cards. Absolutely. So the first thing that happens is a company needs art, so are is needed to help sell a product. So that could be a greeting card, a gift bag fabric, things like that. I think about anything that has are on it in a store, and now that you are aware of this, you probably start seeing things very differently as you go shopping. So the fact second thing that happens is a company finds are they might find you through an agency or through a submission form on their website, or they might even see your artwork and commission you to make something And then the third thing, which is what we're focusing on today, is that they license your art so they make an agreement with you, which we'll talk a little bit more about agreements in the next lessons. But they pay you a fee in return for the use of your art on their products for a certain amount of time. And that could be months or years, and we'll dive into that a little bit more awesome. So the basics of art licensing is actually a lot more simple than you would think. You've already got a handle on it. Let's move on to the next lesson. 3. Art Licensing Portfolios: Okay, so now we're going to delve into what? An art licensing portfolio? Actually, it looks like And what the hacky put inside your portfolio? Eso a couple of things on portfolios. Um, the most important thing to grasp is the difference between a portfolio for traditional freelance client work. Like when you're trying to land an editorial or advertising project or something like that , advertising all the best people say it. And, um, the difference between that and an art licensing portfolio is that with a traditional portfolio, you show your work as examples of the kind of work that you could make, like the kind of custom work that you could make. And you try to get hired by clients who want to apply your style to their custom prop projects. But with art licensing, you're actually trying to sell the rial pieces in your portfolio. So you're sharing work you've already made in hopes that a buyer will license it. And of course, there's the option for custom work in licensing to sometimes. But more often than not, you're going to be selling pre made work. Eso I like to think of the portfolio kind of like a menu. And, uh, this analogy really helps people kind of grasp this strange idea. So, like when you walk into a restaurant and you get a menu, most people will order right off the menu, so they'll pick a piece from your portfolio that already exists. But they also have the option. If they are like vegan or a little picky, they can kind of, ah, you know, they know what the restaurant offers, what kind of ingredients they have. They know it's like Mexican food, so they're not gonna order like some kind of Indian dish. Think of Ah, this analogy as a way Teoh understand how buyers will react to your portfolio. They'll probably buy things straight out of your portfolio, but they can also see Oh, you have thes specific ingredients. So we can also kind of have them tweak, um, some things or create something new based on these ingredients that are already here in the style that they already have established. So here is a very tiny glimpse into one of our portfolios. Andi, really. What we want to show here is that there's a variety of different occasions which will talk more about in the coming sides. But there's a variety of different occasions, and there's kind of a general style, so they can look at this and say, Oh, OK, you do a lot of lettering. You like bold colors. You have a little illustration that you can mix in and they cut the vibe and they get the idea of what you're capable of. It's also really important to know that what's wrong for one client might be right for someone else. So maybe this language doesn't work for this really kind of tight brand that doesn't do any risky or cute things. Maybe they do very traditional work, but it might work really well for a different client. So it's important to sort of be conscious of who you're who you're reaching out to, one who your deal customers are and who your work is gonna work best for. So again, here's Katie's portfolio. We have a wide variety, but we can still see. She has a really Chris for lettering style. She mixes in illustration. She's got a ton of range, but it all still feels like it's done by the same person. Yet it's given her room to experiment with things like illustration, tons of playful, tight color and things like that. So recapping a couple of things that we've said your portfolio was like a menu. Remember, clients can order off the menu, or they can ask for something a little bit custom and a little more specific. Um, your portfolio should showcase your unique style, even though you know you do want to focus on the mass market as much as possible. If you want. Toe, you know, have a really broad reach. But even if you are trying, Teoh make things that are widely appealing to Broadway array of people. You can still infuse your personality, and you definitely should, because that's what's going to make you stand out from the artist next to you and make the company want to buy your card over somebody else's card. Absolutely. And so all the pieces that you guys just saw were pieces that are presumably for sale, so they had might actually be under contract for both of us. But when someone looks at your portfolio, they're available pieces of artwork that they cooked license. They don't want to look at something that they can't have Um, and that portfolio should really show all of the capabilities that you have, so that if they do want to order something customs, they can see clearly what your kid glove and this opportunity really maximizes the potential of every design and create everything you create can be sold. And the best part hands down is that you can license the same piece to multiple different clients. There are, you know, some complications. Obviously, you don't want to greeting card companies selling the same design, but a greeting card company might license your design. But then also a wrapping paper, company or fabric. You know, obviously those designs my network. But if it was a simple repeating pattern that was just a blank inside card, that might work really well for two very different clients. So that is the one of the best things are licensing, and we've talked about having every season available on every occasion, and we'll go over some of those occasions in another lesson. But it's OK if you don't want to work on a specific steam. If you don't celebrate Easter and therefore you don't want to create artwork for it, that's no problem. focus on other areas that you really love. Maybe you love Valentine's Day and you love creating cards about love and our work about love, and that's a great place for you to focus, and you worked. Folio is a really great place to also experiment. You don't have to feel like you have to make everything in the exact same style. It doesn't all have to feel like it's, you know, the exact same, um, vibe throughout the whole thing, like you can switch it up and try different things. Like if you were creating cards over here for baby, that's probably gonna look a lot different than your cards for graduation or like your sympathy work. So all of that stuff you can. It's It's an opportunity tohave fun and try out different things, and clients will really love to see that. And within those categories, you can make collections or pieces that do go together that so that they can buy in groups if they choose. But just make sure you remember that all this boils down to like fun. You want to enjoy your work, which is why you're probably looking at licensing in the first place, so don't lose sight of that. I think another important thing to say here is that were in charge. So we get to dictate what our artwork looks like. And so having this opportunity to try different things and see how buyers respond is just critical feedback. But also, if you're not enjoying the work you're creating, try something a little different and see how buyers respond. And we're also going to touch on copyrighting and, you know, creating headlines. But it's always great to have, including your portfolio, some classic tried and true phrases. You know, Merry Christmas, Happy Birthday. Those things might feel a little bland at first, but those are buyers love those because they feel really confident that they can sell and and customers feel really comfortable buying those kinds of messages. So Alana and I both use those kind of as a base in our portfolios. And then we add in other headlines and other copy writing styles that have a little more personality. So there's a variety of wordage Burbage in her portfolios. Okay, I we actually have one more slide here. Yeah, so a typical portfolio should have about 50 to 70 pieces, which don't freak out. It sounds like a lot, but it's totally doable, especially if you're working in collections with pieces that sort of coordinate. You could do six pieces that all sort of have this one style or vibe or kind of category to them. Maybe they're all vintage Valentine's, um, and share your work along the way. You know you don't need to have these tomorrow. You could do them over a year, or you could always be building on it. So it's a great idea to make a timeline and not to wait for perfection. Just start creating, start putting it out there and just see how people are responding. And you're always always be growing, especially in this world, less changing so rapidly. So don't leave forever. Don't wait for perfection. Just start putting your work out there and share it. Yeah, and and for greeting cards especially, there's a lot of companies that have submission options, and they don't expect you to have always like a 50 to 70 piece portfolio like you can literally just submit one or two cards at a time to some of these places. So again, put yourself out there not just on social media and ensuring your work, but in reaching out to buyers and trying to just start practicing and getting in front of these people that you'll be licensing your work too Absolutely. 4. Trend Shopping: Okay, let's talk about trend shopping. So the really interesting thing about our licensing is that you're working about 12 to 18 months ahead of schedule, so it's really important to be aware of themes and what's popular. And so we need to do some friend shopping. So it's really important to pay attention to the themes that you're seeing on the shelves whenever you're at Target or Ah, boutique store or anywhere. Really. Trader Joe's looking at cards, see what themes and commonalities you're seeing. Are you seeing a ton of unicorns? Are you seeing a ton of floral designs, maybe even just tons of water color? So make a note. You could keep a Google Dr an Excel spreadsheet with motifs, animals, even phrases that you're seeing a lot. Um, maybe that means you don't want to use them cause they're overdone, you know, you just want to keep your eyes open. And I think that's one of the biggest things when you kind of enter into this industry is learning how to use your eyes in a new way, because you this isn't something that we were all aware of. You know, from the moment we decided we love design and art. So look at the racks. Look at the shelves. Look at the gift bag. I'll look what's popular, see what you're seeing online, and then keep a running list of any good ideas that you have. And it's always fun to create mood boards as well for yourself and keep a Pinterest board. That's a really great way to organize all of your thoughts about what's trending. Absolutely. So if you have a couple Pinterest boards, you could make one all about baby designs or you get really specific and do just a board that's all about like retro design. You could dio shimmer and form like if you see on the bottom right here we have all these really cool textures. Maybe that's something you really want to incorporate to your work. And sometimes agents or companies will actually provide these mood boards and say, this is what they're looking for. So it's just important to sort of have your eyes open and be looking at what's popular. What do you think is already going out? What do you What have you seen over done? What do you see? Sort of emerging and just interest is a great way. It's a great visual tool to start keeping boards to keep you inspired. Yeah, and I have a couple of greeting card companies that I have submitted work to before, and they published my work, and they will regularly send me not mood boards, but a pdf of just kind of verb ege, like little mini creative briefs basically saying, You know, we're currently looking for sophisticated Valentine's Day with these colors. We don't need pink right now. Um, and we want it for, like, this age range. We're also looking for birthdays for Dad, um, and sites like Minted, uh, they do that as well. They have these creative briefs, so So keep your eyes out and take note of those as well, because what they're asking for, they've done a lot of research into deciding what they need. And so that probably means it's It's a popular category or something that you should keep your eye on. Yeah, I think also it can feel really overwhelming when you're dictating exactly what you're going to create. So if you ever feel like you're in a slump or you're just have too many ideas, you don't know where to start or even if you just have no idea where to start with no ideas . It's a really great way to say, Okay, this is a good prompt. Let me try that and getting specific or getting you know, Just like Katie said, Birthday for Dad is a great one. Like, what would you give to your dad for for his birthday and just sort of go off on that and even making cards for people who you know can be a really effective way to do this? Yeah, I think a lot of us that end up in art License Singer in Greeting Card Design Week all where those people that made homemade cards isn't crowing up. And that was so special, like my whole family just started. Teoh expect. I have my whole like line of cards that I could just pull from. Yeah, it's perfect, and I think it's a great way to have those parameters. You know, it can feel overwhelming to have so many options. So having this running list means pick one for today and then tomorrow you can try a different set of parameters. So let's talk about the mass market. Now we've mentioned it a little bit already, but as we said, when you're on these looking at the shelves and you're seeing what's popular, you're definitely going to see some of the same styles and patterns repeated a zealous phrases. And so it's okay to start with those as a base because their tried and true, they're classic. They're reliable and trustworthy, and buyers love that. Buyers want things that they know that they can sell, especially when they're a big store. Let's say, like target. They're selling such a huge quantity. They need something that they can trust. And so if you can start your design there and then start to infuse your personality around this mass market, that's great. But I also don't discount the smaller boutique projects, so smaller clients who maybe are going to do a smaller run. That's more of an opportunity for you to create something really unique and maybe more true to you and the difference. There is really just scale, but it's still a great art licensing project, 5. Know Your Market: okay, So because with our licensing you are in the driver's seat. You're totally in charge of what you make and you're filling your portfolio with work that you come up with. Nobody is giving you assignments. You need to know your market and know what buyers are actually gonna want. Otherwise, you'll be spinning your wheels, making stuff that it's not gonna go anywhere which we don't want. Um, self help you be strategic about knowing what to make on for greeting cards. Specifically, if we're just focusing on that market, Obviously everything that you are going to want to make is gonna be around card giving occasions or teams any time that you would give a card to someone that's a potential category that you can create. Art based on the most popular categories with a bullet we've got Christmas on were holiday just in general and we've got birthday and anyone in art licensing knows that these are the two like king occasions. So a lot of people, if they do choose to focus on the greeting card industry specifically their portfolios will have a crazy amount of work for holiday and birthday. In the bottom corner you can see a little quote that we included, where Christmas makes up over 1/3 of all the cards sold, which is crazy and as much as 5200% of some card companies offerings. So some companies are literally just Christmas cards, so you will never be without a buyer. If you are making holiday cards that are mass market appeal and that are interesting and attractive, you will be good, I think also a good thing to remember is that there are stores that are Christmas only stores like I don't know what they're called, but they, like, pop up. It's almost like Halloween stores. They pop up and then they go away, and then they come back a month before Halloween again. There are stores just for Christmas, and so there is a time of Christmas decor that people love, and so Christmas cards or a huge one on. And that doesn't just mean a greeting card. That could also be like a postcard that you send with your family picture on it. And that's another way to get into our licensing. Um, yeah, Christmas is huge, and because you're working 12 to 18 months in advance. You are working on Christmas all year long, well sipping opinion. Kelowna. It could be wearing business cards. It's funny to think about like, especially if you don't live somewhere Where there's snow. Christmas can be in the summer. You know eso. It's just There are so many different takes on Christmas from traditional Teoh Santa in on the beach. So there's just endless possibilities. And again, you know, if you don't sell very Christmas or you have a different, like quality occasion that you celebrate or if you just go since beach in sit and hang out , you don't We're not telling you. You have to make Christmas artwork were just saying, You know, this just general holiday is a great need for buyers, so just want you to be aware of that. But you can always focus on what you're passionate about, what feels genuine and like Trudy, you and, um just just make sure that you you keep that in mind. This is not like Christmas or yeah, absolutely. And the same goes for birthday. Think about it. There's someone's birthday every single day. I'm sure there are months in your life where you're like 37 birthdays this month. Andan There's every age I mean you could do milestone birthdays alone would get you at least 10 designs. You know you can you 1 to 10 are, I think, our milestones and then every 10 even every five that's a ton of birthdays and each one hold something so different. There's, you know, feminine greeting cards. There's baby greeting cards. There's juvenile. There's so many different options. And so there's really s actually with greeting cards. There is a design you could write for everyone. There's a lot of other categories to beyond thes top to wear. Long time. Um, a really great way Teoh. Think about all the categories and start a list for yourself of what kind of categories you want to create Art for is to just go to a big box store like go to Target and walk down the greeting card and gift aisles and take note of all the categories that are there and take note of the proportions that they exist in. So you'll notice now that you know that these things that the birthday card section is like five times the size of like the graduation section. So I like to model my portfolio after those kind of proportions, because that's like directly corresponding to what customers want and what buyers want. And it's just a really smart way. Teoh guide What your portfolio should look like And there's two things I think everyone should notice here is that when you go into a greeting card store or big box store different times of year, those percentage of full of different because they're pushing something. So if its mother so you're going to see way more Mother's Day cards and you would normally see on. So that's always changing. So, you know, maybe go a couple times a year, schedule a date to go and just look even for inspiration or what's capable assed faras printing and techniques. And what are people writing just to get ideas? Maybe it'll spark something. The the other thing is that I think it's very evident throughout this whole class that we really like Target we've now used. It is an example several times, but really, it's a great place to go to see our licensing in use any of these big box stores you'll really get a good handle on, and where are licensing is and what capabilities are with it 6. Start Designing: all right. Now that we know a little bit more about the world of art licensing in the industry, let's talk about some elements that go into a great design. So the first thing is, we want to give some restrictions so it can be really overwhelming to think about just any birthday card, right? So let's start by putting some restrictions on by first coming up with a theme or a more specific occasion. So what age is this birthday or who is it for? And then we'll start talking about putting pen to paper. So you want to think about the occasion specifically, not just birthday. Is it a kid's birthday? Is it a space themed birthday? Is it a milestone birthday? And then who's buying it? And who are they giving it to, cause that could be two very different people. So use all this information to create your own creative brief, and I will just be like a document with some words and inspiration, maybe a mood board and just an overview of what you're going to create. And then we want to talk about writing, um, and choosing a headline and don't freak out too much. We will give you some pointers on writing. Copy, but that should be one of the first things. You do it so that you know what the rest of the project's gonna look like. And then i d eight research and sketch. We do not want to skip this phase. We really want to take the time to try out every option and figure out what the best route for our final piece is gonna be. And then once you've nailed back down, you can create your final art. Okay? Writing coffee. A lot of designers are very scared of these words, but don't fret. One of the great things about our licensing, as we've talked about before, is you have categories and themes and occasions as your guide. And a lot of these categories and occasions have classic tried and true phases That worked really well as a base in your portfolio. Sue, you should absolutely incorporate some of these phrases that people know and love and are comfortable with and are not trademarked. Big exclamation point. Here. Make sure that you, Chuck, before you use a phrase that somebody's not gonna get mad at you. Um and Yeah, but you can absolutely use these phrases and then use your design and your specific visual language to make these things a little bit more customized. A little bit more. You. And was that really great pieces that, um, that buyers will always need and want and are very comfortable with. And it at those air so approachable. And I love what you've done with the design in those pieces How it makes them really unique , but they're still tried in true phrases. Thanks. Go. Um, so you in addition to those that kind of make up the base of your portfolio, I like to Sprinkle in some copy. That is, in my own voice, that feels a little bit more quirky or unique, or just a little bit more. Me? It sounds like something that I would actually say to a friend. For example, you're a straight up birthday queen. That is totally something that I would say to a dear friend on their birthday, Um, and have and what again. So, uh, if you put these pieces in your portfolio, it can attract clients who actually want your unique copyrighting style. And if you feel uncomfortable with coming up with these things. Um, go out for a coffee with a friend or I like to go for a beer with my husband and just go back and forth trying to think up a new funny brace for a birthday card. And we have a really great time and we bond. But we also come up with some really great stuff that I end up using later on, so just make it on environment with no pressure pull out. I also like to pull up like a the the sorest dot com, um, or like look up some idioms or things like that to kind of get my my brain moving. Once I'm on a A subject, I start looking for, like, different words in that same vein, and then just keep a running list as you go so that you can pull from these things whenever you like. Here's just a couple examples of some of the variety of copyrighting in my portfolio. Some of these are written by, um, the companies that I've worked with. Sometimes they give me the copy that that their copyright was written, but the myself, sometimes they're just those trying to phrase true phrases. Eso When you are deciding what kind of copy you wanna make for your first greeting card or just any specific greeting card that you're working on, think back to that creative brief. Think about who you're trying, Teoh So this car to who they're going to give it to what feels appropriate for them and find the meeting point between the copy and the visual language. That's appropriate. All great advice. So let's just talk really quickly, a little bit more about making art. We just want to know that if you guys are analog creators, if you're a watercolor artist or a painter, that is great. The first thing you want to do is invest in a great scanner on one that's big enough to scan your artwork and the second thing. And this goes for digital. A swell is that you need to work in layers because your clients might need to adjust or move some things around based on whatever product they're going to be putting this onto. So work in layers scan things separately. Um, you know, work work with one color at a time, or work with one type of element of time, scan it and then add to it and scan it again. And with digital, the same thing goes, we are pretty simple over here. We both use iPad pros, and we have laptops. We love the procreate atthe there's also It'll be fresco, but we're also proficient with the Adobe Creative Cloud suite. And so those make our file set up way easier, and we can work much larger than we think on. That's what we would recommend when you're making anything is just make it way bigger because you just don't know the final size of your project. You might design a five by seven card, and they might print it as one of those huge like to foot cards. So you just want to make sure it'll scale really nicely. I love getting those like I just like, Where did I put right? What do I do with this? Now? Roll it away in front. Well, the other thing you want to mention is that you don't want to work destructively, and this is the same thing. Like I said, working in layers. But clients may want to move things around, depending on what they're doing they might turn it into a gift box, and so they need to fill every edge. And so they might need to pull apart some pieces without changing your design, just kind of applying in a different way. Eso start buying the here files way larger than you need them very high resolution and then make sure everything is really accessible and easy to move around. Name your layers, I repeat, name your layers and then, you know they might be using really special and incredible printing techniques, which is one of the great things about art licensing is that you'll get to work with partners who have capabilities that you never dreamed of. So just make things to make sure things are super easily accessible for them and that you're not working destructively in the last thing. We've talked about this before, but we just want to be so clear that the whole point of this is so that you're making work that you enjoy and love, and you're happy creating these things so be true to yourself in your style mass market doesn't mean that you have to compromise all of your creative values. It just means be mindful of the things that, uh, that can sell and help make your artwork a little bit more commercial and find a great meetings spot between what feels really true and authentic to you, while keeping in mind what appeals to a large amount of people. 7. License Your Card: So now we're gonna talk about what do you do once you have a car that you want a license? And how do you even go about finding people who want a license? Your work? So here's a picture of me and my son out of Jo Ann Fabrics, and though they're some of my designs and from my friend Jamey's designs, and I found them on a gift box, so that was really cool to see. Um, and one of the things you can do is go to these stores and find out who's making these products. So if you see are on a product, flip it over, look at the, um, name of the company and see, you know, it might say artwork licensed by for it might be something that they've done in house and that sort of on your end to go back home, check out the companies, see what they dio, um, and make a list of all of these places and just keep your eyes open. I know we said this in beginning. Keep your eyes open for new ways of looking at where your art can be applied. So stores like join fabrics having lobby marshals. HomeGoods target. Those are all things that are really common for finding our licensing in. But you can find them in so many other places as well. And depending on the client, you might see an artist, attribution and you might not, depending on the agreement. So just keep that in mind, okay? And what are they looking for? Right, Uh, how do we read their minds? So a good thing to know that we've sort of mentioned already is that they're looking for specific occasions and they're shopping at specific times of year. So maybe they're at a trade show. Or maybe they're only looking for specific products. Um, and this one's obvious, but it's worth repeating is they want designs that they know will sell. They want something that will fly off the shelves. They want reliable things. They want things that they can trust and that they feel confident in. And again, we talked about your designing 12 to 18 months in advance, so they want things that are on trend or ahead of the trend, which again is tough. But we've given you guys the tools to start trend shopping and planning for that they want unique designs. Like we said, we want your style. But that will still fit the market. So will they look good with the other things that they're already buying? Well, they look good with everything else. Will they kind of blend in, but also still be really special and unique, And then again, nondestructive files that they can easily work with? Um, they don't want just a flat j peg of a cell phone picture that you took. They really want creditable, accessible files that will translate really easily to the way that they work with their printing techniques. And don't just sit there and wait for buyers to come to you. You hell, no moving out wreath. That is just not the way the world works for so many of us. So you're gonna need Teoh get your spreadsheets going, get, you know, planning these things in your your schedule and you put him in your planner so that you actually, like, make sure that we're incorporating this into your day and, yeah, you got to do some legwork here, but, um, it's all gonna be worth it cause you're gonna see your beautiful cards. Yeah, Well, let's just say target because that's Ah, that's our go to this whole class. So, yeah, what do you have to lose by just doing a little bit of outreach and sharing your work with people? Social media is a great place to share your work, but what's even better is getting into those in boxes and getting directly in front of these buyers. 8. Class Project: Okay, now that you guys know and I have a bit of another standing about the world of our licensing and creating a greeting card, let's talk about our class project. So we are going to create a birthday card design inspired by this really fun retro sci fi style. So we've gone ahead and taken out all the guesswork for you, and we've given you a mood board with these really cool examples of this retro art, which you can see here features some really cool type. If you guys are into hand lettering or if you love illustration more, this is a great way to merge the two and some really bright fun colors and lots of primary colors and then a ton of texture and half tones. So this will be a really fun project to dive into sort of this style, and we can't wait to see what you guys come up with. So inthe e resource is product and resource is section of your skill share class. Here there's a pdf that you guys can download with the full creative brief, and inside there has headline ideas, inspirations. So we've really taken out all the guesswork for you. The only thing you need to do is to pick who you want this card to before. Is it for a young kid? Is it for an adult and then start designing? So here are two examples from the two of us, and we can't wait to see what you guys come up with with this really fun prompt. So once you've uploaded to the class project, we'd love you to share it on social media as well. Find the two of us online, share it with us and start sharing it with the world and attracting those buyers. Thanks so much for joining us. And we can't wait to see your cards by.