Art Direction for the Web | Andy Clarke | Skillshare
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9 Lessons (58m)
    • 1. Introduction

    • 2. Understanding Art Direction

    • 3. Brand Values and Art Direction

    • 4. Deciding Your Design Principles

    • 5. Creating Audience Personas and User Stories

    • 6. Designing a Customer Journey

    • 7. Deciding How You Want People to Feel

    • 8. Creating a Narrative

    • 9. Conclusion

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About This Class

In this course, you'll learn about art direction; what it means, why it matters, who can do it, and—most importantly—how it applies to the web.

If you’re an experienced art director or designer who works in print, this course will help you understand how to take your talent to the web. It’s also for web designers and developers who want to understand art direction and how to make it work for digital products and websites. This course is also aimed at developers who want to learn the design principles designers use every day so they can apply to sites on any platform.

I also made this Art Direction for the Web course for me because I’m weary of seeing websites which feel soulless and look identical to each other. I hope this course can help change that.