Art Direction for the Web Staff Pick

Andy Clarke, Art director, designer, and mentor

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9 Lessons (58m)
    • 1. Introduction

      3:24
    • 2. Understanding Art Direction

      9:18
    • 3. Brand Values and Art Direction

      6:48
    • 4. Deciding Your Design Principles

      7:16
    • 5. Creating Audience Personas and User Stories

      8:07
    • 6. Designing a Customer Journey

      7:58
    • 7. Deciding How You Want People to Feel

      7:07
    • 8. Creating a Narrative

      6:38
    • 9. Conclusion

      1:53
34 students are watching this class

Project Description

A worksheet is attached for each lesson to help you think about how to apply art direction principles to your designs. Complete each exercise and post the results under "Your Project" as you go through the class. 

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