Art Direction for the Web Staff Pick

Andy Clarke, Art director, designer, and mentor

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9 Lessons (58m)
    • 1. Introduction

      3:24
    • 2. Understanding Art Direction

      9:18
    • 3. Brand Values and Art Direction

      6:48
    • 4. Deciding Your Design Principles

      7:16
    • 5. Creating Audience Personas and User Stories

      8:07
    • 6. Designing a Customer Journey

      7:58
    • 7. Deciding How You Want People to Feel

      7:07
    • 8. Creating a Narrative

      6:38
    • 9. Conclusion

      1:53
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