Art Business Course - Start, Build and Grow your art into a successful, full-time business! | James Corwin | Skillshare

Playback Speed


  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

Art Business Course - Start, Build and Grow your art into a successful, full-time business!

teacher avatar James Corwin, Professional Artist

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

57 Lessons (5h 15m)
    • 1. Introduction

      8:12
    • 2. Building a Website

      3:52
    • 3. Over the Shoulder Shopify

      28:35
    • 4. Writing your Artist Statement

      4:51
    • 5. Building a Social Media Following

      7:53
    • 6. Creating and Efficient Workspace

      3:20
    • 7. Delegating Time to Art and Business

      7:32
    • 8. Breaking through Limiting Beliefs

      7:44
    • 9. Forming a Company

      3:12
    • 10. Your Financial Income Plan

      4:05
    • 11. Setting up Bank Accounts

      1:56
    • 12. Photographing your Art

      2:45
    • 13. Using Photoshop

      1:51
    • 14. Over the Shoulder Editing in Photoshop

      8:24
    • 15. Copyrighting your Art

      2:08
    • 16. How to Price your Art

      22:34
    • 17. Selling your Art through Sales Channels

      3:33
    • 18. Creating Passive Income

      4:39
    • 19. Creating Art at all Price Points

      1:52
    • 20. Creating a Print Line

      4:43
    • 21. Signing and Numbering Limited Edition Prints

      2:31
    • 22. Advertising Online

      8:44
    • 23. Over the Shoulder Facebook Advertising Part 1

      11:05
    • 24. Over the Shoulder Facebook Advertising Part 2

      10:27
    • 25. Advertising in Magazines

      4:36
    • 26. The Power of SEO

      3:50
    • 27. Email Marketing

      2:14
    • 28. Go Where the Money Is

      2:50
    • 29. Providing Customer Service

      8:02
    • 30. Accepting Payments

      3:12
    • 31. Bookkeeping your Sales

      3:49
    • 32. Shipping your Artwork

      5:40
    • 33. Using your Art for Charity

      2:05
    • 34. Handeling Commissions and Contracts

      5:03
    • 35. Framing your Art

      9:22
    • 36. How to Light your Art

      8:16
    • 37. Applying to Exhibitions and Competitions

      4:15
    • 38. Exhibiting at Art Fairs and Festivals

      12:48
    • 39. Installing an Exhibition

      9:41
    • 40. Creating your CV:Resume

      1:04
    • 41. Choosing a Gallery

      8:17
    • 42. Working with Galleries

      7:11
    • 43. Insuring your Art

      1:28
    • 44. Creating Consistency in your Art

      3:31
    • 45. Finding Inspiration

      5:05
    • 46. Your Business Exit Strategy

      2:31
    • 47. Investing in Art

      2:30
    • 48. Applying for Art Grants

      1:32
    • 49. Applying to Residencies

      2:10
    • 50. Attending Artist Workshops

      2:39
    • 51. Teaching Workshops

      2:47
    • 52. Hiring Employees

      4:50
    • 53. Hiring an Art Agent

      2:10
    • 54. Licensing your Art

      2:25
    • 55. Putting your Art into Auction

      6:50
    • 56. Trading Art

      1:07
    • 57. Traveling for Free

      4:51
  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

992

Students

--

Projects

About This Class

WHY SHOULD I TAKE THIS COURSE?

This course is designed for any artist who want to turn their art into a successful, full-time business.

If you have ever dreamed of creating art full time, I am telling you it can be done! And I am the one to help you do it. When you sign up for this course, you will receive hours upon hours of online video content covering virtually every aspect of starting, building and growing your art business. You will also have a powerful team who will support you and help you every step of the way.

I have designed this art business course for any artist, whether you are a painter, drawer, sculptor, photographer, digital artist or installation artist, etc. to help you succeed, regardless of the medium you use. It so frustrating to me that there is a huge lack of resources available to artists to learn how to start, grow and build a successful business selling your art. They certainly don’t teach it to you in school and when you graduate, those who want to continue to create art as their full-time career must learn how to do the business side of it as well. Without the proper education and tools, it can be a real struggle and take years to establish a solid reputation as an artist and a financially stable business. Well, I have good news, this course will lessen those years of hard work and help launch your career and bring in sales immediately.

Do you have what it takes to achieve your dreams? How far are you willing to go to achieve them? I work very hard every day to achieve my dreams because I know they are possible and once I attain them, I set new goals. I never settle for just-enough. I want to break through and see what is on the other side. I once had a well-known artist tell me, you will never get rich being an artist. I said, watch me! And it has been my motivation ever since to prove all the naysayers that an artist doesn’t need to starve, that you can actually make an amazing income. I am doing that just. And you can too!

I am James Corwin, a professional wildlife artist. At 26 years old I have built an incredible business selling my art that has allowed me to travel all over the world gathering inspiration and ideas for my art, while producing a 6-figure income. And I want to show you how.

 This course is an investment and it is my hope that you will devote time to learning and applying the principles and steps laid forth in this program. If followed entirely as I have instructed, you will achieve great amounts of success. Let’s take this journey together. I am so excited for you to start! I believe in your success and my team along with myself are here to help you succeed. So please, sign up today. Isn’t it time that you finally start your art career?

Meet Your Teacher

Teacher Profile Image

James Corwin

Professional Artist

Teacher

Class Ratings

Expectations Met?
    Exceeded!
  • 0%
  • Yes
  • 0%
  • Somewhat
  • 0%
  • Not really
  • 0%
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.

Transcripts

1. Introduction: introduction, using this course to start, grow and build your art career. Hi, I'm James Corwin, and I want to first welcome you to this empowering course. Thank you for signing up, but you should be thinking yourself most for taking a huge step towards starting, growing and building a successful full time art career. This course is an investment, and it is my hope that you will devote timeto learning and applying the principles and steps laid forth in this program. It followed entirely is I have instructed you will achieve great amounts of success. So let's take this journey together. This course is for any artist. Whether you are a painter, drawer sculptor, photographer, digital artist or installation artists, etcetera. This program is designed help any artist succeed regardless of the medium you use. I have set up an incredible team to help you every step of the way. Reach out to them at any time for help and questions. Also engage yourself in the Facebook group. You will be among many other artists, and your combined support and encouragement will be powerful in launching your career. Starting your art career is building the foundation for your success so it is important to watch the first videos and not skip ahead. Your art career is a full time job, and it takes time to grow and build your business. However, the speed of your success is entirely dependent on you. You are responsible for your success, and what you put into this business is what you get out. If you want to make an incredible living off your art, then you have to put in an incredible amount of effort. It is possible to achieve success beyond your wildest dreams, but success doesn't happen overnight. It happens through persistence, hustle and strategic planning. Do you have what it takes to achieve your dreams? How far are you willing to go to achieve them? I work my ass off every day to achieve my dreams because I know they are possible. And once I obtained them, I set new goals. I never settle for just enough. I want to break through and see what is on the other side. I once had a well known artist. Tell me you will never get rich being an artist. Hi said Watch me. And it has been my motivation ever since to prove all the naysayers that an artist doesn't need to starve, that you can actually make an amazing income. And at 26 years old, I'm doing just that, and you can, too. But you have to be willing to grind and put in long hours every day, seven days a week. It's not going to be easy, and there will be so many times that you want to give up. I've been so ready to throw in the towel so many times, and I wonder why in the hell shy suffered through all this pain and disappointment. But deep down I knew that I had no other choice because I was obsessed with the idea of waking up every day on my own schedule and doing something creative that I loved and getting to travel all over the world whenever I desired, and to share my vision and work with the world and make a difference in wildlife conservation. These air most important to me. So the struggle on the stress to get there is all worthwhile because eventually I will reap the benefits. Now I own a game reserve in South Africa, where I breed African game and travel all over the world, collecting ideas for new work. I make an incredible income, and I get to choose where I want to live, which is in the beautiful state of Montana. I get to meet and work with amazing people and make their homes more beautiful with my art . There are many videos in this course to give you the tools to grow your business. This means taking your art and multiplying it in many ways to bring in more income and customers while broadening your brand and recognition. In the beginning, you will want to reinvest all your profits back into building the business. I'm still largely doing this seven years into my business because I know I am the best investment I can make By reinvesting my profits. I'm going growing my business and ensuring its longevity. It is also a commitment to my success. My business is my baby, and I'm going to provide everything it needs. I keep just enough to live the rest my baby takes and it takes a lot of feeding. I wouldn't be where I am today. If I didn't think outside the box, I am responsible for my success. Therefore, I don't rely on outside influence. I take the bull by the horns and create the success. I'm going out and finding the buyers for my art. I am creating new products to match with customers. So many artists stay trapped in their studio, waiting for a sale to find them. It won't happen this way. You must be proactive and go out and find the sale. Be unreasonable. This is thinking outside the box. If a buyer is interested in my painting but can't commit to buy, then I'm driving to their house and marching that painting in to show them how good it looks on their wall. This is completely unreasonable. But hey, it's not if it produces a sale and I bet you it will to try it out. Be willing to take unreasonable actions and approaches to growing your business. Expect rejection. I hear no more than I hear. Yes. Hearing yes is like hearing the God speaking through the heavens. It is just so rare. But I don't care about rejection anymore. It used to eat me up, but I found that No, doesn't really mean no. They just don't know how to say Yes, this is where becoming a top sales person, which will help you move them. The buyer from a note, answer to a yes decision. While investing in your business, invest in yourself to become more powerful in the marketplace. If success is your duty, then you need to be a powerhouse seller. You need to know how to convince a buyer to buy your art. I would argue this is more important than being a good artist. A bad artist who is also a phenomenal sales person can sell their terrible art to anyone. Hopefully, you were not a bad artist, but a phenomenal artists. So selling will be easier for you, but you still must devote your time to becoming a phenomenal cellar. There are many training courses available. I suggest Cardone University. There is also a video in this course to help you get started. Not only do you need to invest in sales training, you need to invest in training to be a better artist. I talk about this in several videos. You need to be always improving your craft. It is your most important asset. Inevitably, you will improve with time but jump started by taking some workshops and studying artists. I'm so excited for you to start and I believe in your success, and my team, along with myself, are here to help you succeed. I encourage you to get your spouse, family and friends on board with you. They will be a huge resource and support team as well. The videos in this course are so powerful, and they will show you how to start pulling in money right away. They will also put you years beyond other artists who are trying to figure it out themselves. So I want you to start now so you can begin to reap the benefits. Let's dive in head for 2. Building a Website: building a website. An artist website is your personal gallery space to feature and show your art to the world . It is most likely where you will be directing anyone who is interested in your art, so you want it to be as elegant and efficient as possible. A good website needs to be clean and simple. Visitors should be able to navigate easily within the website and find what they're searching for. Also, images need to be small enough so that pages don't take forever to load. Use simple and clean colors like wider black. We're a soft, neutral color like tan. Do not use bright, distracting colors. You want your art to be featured against the color. Use readable fonts, color and sizes. Make the font size readable for any age and I correction. Create a section for collecting email addresses to add to your newsletter. This could be in the form of a pop up or a section on your website. When entering your website, we should first see your logo, which is often your signature. You can create a logo in photo shop or higher freelancer on sites like Fiverr. Show a couple images of your best work create a large featured image. Your home page is the first page visitors see, so it must be welcoming and inviting and maybe a good idea to share your story here and make it personal. Remember that many of the visitors entering your sight our customers, so you want to start converting them to buyers, so sell them on your story and your art. The menu will navigate the visitor through the rest of your website, so make sure all the pages are visible and accessible. Pages that you should include in your menu are about the artist. This is where you share your biography and artist statement. You can also include your CV. Contact the artist, create a form page for anyone wishing to contact you. The filled out form will be sent to your email address for correspondence. Do not list your phone number. You will get span calls the artwork. This is where you will list all your best paintings for people to view. You can categorize them by subject matter or by year, or if they're sold versus still available the shop. This section is for listing all your products available for purchasing again You can categorize this by prints and posters and pillows, for example, events. Here's what where you will post any upcoming events and exhibitions that you may have. I post all the events for the upcoming year, so people interested in attending have plenty of time to plan workshops. If you're teaching workshops, which I highly recommend, you will want to post them here and collect sign ups. These are the standard pages of an artist website. Every page should be in the same theme is your home page and remain sophisticated and elegant. Your website is an extension of your brand in art and must communicate your vision. A sloppy website will not only discourage buyers, but it will not create any trust with your visitors. You want your visitors to trust you and your story and then make a purchase. What can you do to create a beautiful, trustworthy site? Ask for feedback from family and friends when designing your Web site, because it may will take multiple edits over time to make it the best that it can be 3. Over the Shoulder Shopify: Okay. I'm gonna take you behind the scenes here into Shopify to show you how powerful Shopify is Teoh setting up your website. So here I just created a trial website. Um, and I going to basically walk you through the whole thing and setting up your website, so ah, to start, um, gonna wanna work through some settings here. Um, this is where you put in the general settings for your store. Like the name. I call this the art business course. Um, the address. Um no. Sure. Oh, this is for, um, for shipping weights. I'm But if you go through all the settings first, such as, like your payments checkouts, all the shipping information, all these all these settings will help get your your site started before you even want to put in any sort of products or start customizing your page. So, for example, um, payments. Ah, you know, you can set up your countless of where you want to put in your bank account to so Shopify canned. Send your payment from your orders to your bank account. Also gonna set up your PayPal and Amazon pay and all your different payment methods. All right, um, check out. You can, um, customized what? The account. The check out counts look like the forms. And, um, how the order is processed. You're also wanna put in your refund policy and from serious privacy All those but, um, the ah Shopify eyes amazing in that. It ah, generates them for you. You can go through and read it and edit it. If you want your policy, maybe your returns to last only, like 15 days. For example, You can do that here. Um, you know, And then, uh, not three and 15. There we go. And, um, you can save that. Um and you were one move into, like shipping, for example. Um, I just do free shipping on everything because, like I've said in one of my videos, it's too difficult to predict how much my package is going away. Um, before you know, I take it so it's hard for meeting for Shopify that calculate what the shipping rates gonna be. So, um, you know, I just dio domestic free shipping, um and that's when I add my rate. And I just go free shipping rate and, um, call it, you know, free shipping and that's all that's available to people to check out. Um, if you want to do international shipping, then, um, you can set that up here in, uh, in your other countries as well. Um, we'll go back to that here and this issue. Rest of the world. Um, this is I I put just a flat rate. Um, you couldn't, you know, just at a rate that's ah, like $50 for example, as a flat rate, so great. And, um uh, rest of settings. I just want to go through and fill out all of those sales channels super important. Um, this is where you're gonna wanna connect your shop. If I store to a bunch of other stores toe add your products to so that, um you can broaden your reach, um, and increase your potential for sales. So you can, um you see all the different sales channels here. You can sell the Amazon buzzfeed Facebook house kink. All of these Pinterest, Andi. And then there's also a lot more in the APP store as well. So I encourage you to add all of those if if there are applicable to you. Um, so then once we've set up all the settings. Um, go visit our online store here, and this is where you are gonna build out your store. And so you can, um you can choose a new theme if you'd like, um, and there's free themes and, ah, obviously themes that you can buy and pay for. I like the free themes, and they're very customizable. So, um, I just I just go with one of those. You can see all the different, um, options we have here. I think I have from my website some minimal theme. Munches that one and then looks like there's three different styles. Vintage music, fashion. See what those do Music's kind, cool passion. Go with vintage. Looks more art. Like I'm gonna stall that. So, um okay. And then once it's installed, um, here, I can customize the theme. And this is where I'm gonna put in all my images and banners and logos. So, um, for example, I have, um asked me for a slide show. I think Yeah. I'll just, um, gonna do one slide here. So here. I have, um, image to put in here. The, uh, should be good for the band. There see images there. So I guess I didn't select it. Okay, Go. All right. And then very important for s CEO. You're gonna want edit. And this is, uh, all the images. You're gonna do this for every time you upload a product to, um, s CEO is search engine optimization. So on the right. Like James Corwin business. No, go site her website logo. Whatever. Um, that's just gonna help categorize you more easily in Google search results. All right, we'll save that. Um, go back and ah, in my header here. Um, I'm gonna want a logo. Is Well, so, um, I put that in, um, if I want that looks better there and actually might just leave that, then, um, you can put announcement of both here. Show you what that looks like. It's nice that, um, updates Thea preview for you Every time you make a change and don't know why it's not actually showing up. Both show announcement. There. There it is. Announcement. Um that's where you can, um, the, um, announce that you offer free shipping or something like I do. Great. So you can change colors. Um, you want you know, something more sophisticated looking See what black would look like loading that put in these black lines. It's got a nice save that, um that's going here. And this is where we can, um we didn't talk about brand here. So, um, you know about this course? And, um, this course helps you start grow and field a success or art business, right? So a little bit about it and course changes size. I love how customizable off this is. All right, go back. Um, so these air the future collection. So once we have collections and prints which will show you how to do next. Uh, Francis. Sorry. Artwork. They'll show up here in this section. Um, you can also add, um, in your social media icons. Um, and, uh, if you want to click any news letter subscriptions, which you most definitely want to do, Um, that's super important. See, where do we, Um, So icon. So in general settings, Okay, you see, on general settings is where Okay, so this is where we change. Um, all the colors. Um, if you want to use an image for the background and you want to change all your colors, um, if you want, like, black background. You know, you can change your colors there. Um, I I'm not gonna do any of these changes, but and see all the options you have there and change all the fonts and fabric on. That's this little icon right up here. You're gonna wanna select and create ah, small square image, and it will upload the image right there. And then this is where you put in the social media addresses, and then the icons will show up down here. And this is where you also want to customize your check out page. So they all have images and fonts in colors as well. So great. So that's how we, uh, customize our theme. And at any time, you can, um, preview your store cooking. This price didn't save any of those changes, unfortunately, but this is your store here. Hey. So, um, thinner store, we're gonna wanna create our well, we're gonna create pages and then create our navigation. So a pages like, about us or contact us, or, um, you know, if we have any events or exhibitions, I'm so you know, like about us about my art, and, um, save that um, you can edit the wet, Let's I s CEO. But that's a bit complicated, right? So that's been created. And then I'm gonna create, you know, a contact us? No. So it's showing us a page about us and contact me. So here, we're gonna do a contact page. I didn't see what that looks like now, and it gives us the form to fill out a contact. And once a sum, this form, it gets sent right to your email address. So that's very nice. So now that we have these pages were gonna want to go toward navigation, we're gonna add these into our main menu here. In that at it, The main menu, the catalogue. Now we're gonna add it. Our bus that show, like, Okay, here we go. Pages. And, well, there's a contact us page. Make sure why the about us page is and showing up now, But, um, back maybe I just didn't save it. Anyway, um, the point is, is you add your pages and menus in here, and then they're going to show up right here along your menu. Um, there's your contact page. We're gonna go in, and, um, this is where you can buy a new domain and change its name. See, right now it's James Corwin Art business core stopped my Shopify dot com. My shop, if I attach is this to the end, But you're gonna want to get rid of that and have your own domain name, which is gonna be whatever. You know www dot my art dot com. That's where you ah, get your domain name. They're not expensive. I think it's a lot like $15. I definitely want to do this. This is a huge game changer. It's gonna make your site look much more professional and trustworthy when people are buying your products. So, um, also here, this is where you're gonna wanna talk about your page. So, like, home page title? Um, no. Uh, part business course, right. And then this is Ah, the again for s CEO. Helps you get better ranking search engine. So when somebody searches your website, um, we're gonna search mine really quick on Google and see James Corlin. So it's gonna pull up my website here, and this is what we're writing right here. Variance wildlife art like never before, right? That's this description of the home page. So, um you know, uh, take this business part course to become a full time artist, All right? And, um, Facebook pixel. This is where you put in your pixel when you're doing advertising, which is another video that I'll show you later. All right, so now you can start adding some products, and this is where we're going to start with our collection first. So maybe we're gonna have a collection for original art and then a collection for prints. So, um, let's create a collection for original art original art. Mrs. Reagan, Talk about it. This is national artwork. Me, etcetera. Um and, well, upload image for it. This is gonna be that image that shows up here. So these are our collections. This is gonna be the showcase image of it, and it's gonna talk about your collection down there, these air showing products, but it will show the collection name, which is original art. Once we save that, we can upload our first product worship manually. All right, so now we're in an ad. Products are in good all products. Add a product we're in a I'm gonna do. Ah, but my cape Buffalo. I added the picture of buffalo. I might talk about say, OK, it's, you know, it's a 30 bite 40 oil on canvas. You talk a bit about it. You know, this is Ah, Buffalo from Africa, etcetera. Um, so however you do that anyway, um, So this is where you and talk about it all. And then you wanna uploaded image. So open image here. Hello? Here. This one. There's an image. And then again, alternate taxed for s CEO about Kate Buffalo after co while Life art James Corwin. All right, And pricing. This is where you're gonna, you know, charge prices for your product. So, you know, 500 been charging taxes, inventory Shopify tracks inventory of this, and there's only one original. Right? So I put in one product does require shipping, but we have it on manual. That's the free shipping that we set up Variants. Variants are, um, what we'd want to do for prints. So say this was a print, for example. We might do the size and put in Okay, The size is a 30 by 40 here, but you can also get it as you know, a um what would be a size from that. Um, 18 by 24 is a standard size of that. So then we have those options there, Right? So and price for this print might be, um, for example, um, you know, $800 in size for this print is, uh, three and $50. So then you know you can track your inventory Sader's, you know, 100 of these and maybe 100 these because you're syriza's 200 prints, right? So then you're gonna This is where you're gonna add all your products to all those sales channels when you have them all set up. Um, this product type, we, um we add those here in the product. So we haven't done that yet. The vendor will make all those changes here shortly. But here's the collections for original art Course I just turned into a limited edition print. Butel. It is original art. This is tags. In case anybody wants to search, you know, uh, Cape Buffalo, Africa. Whatever. Search for your image in your website to see if, like, say, you know, for me, I'm paint wildlife. If somebody wants to find an elephant painting mind, they might search elephant, and then any painting that has an elephant and it's gonna show up because I tagged it with elephants. This might be like Cape Buffalo Africa birds, for example. So any time somebody even search birds, this is going to show up safe, right? So we don't wait for this toe load here, Okay? And there we go. Now we can go view it. Here are product so you can see our cape. Buffalo Year images loading. There we go on. You can zoom in and looking closely. So you're the two different size options. The price changes and we can add it to the card. This is, of course, the check out page. This is where you can proceed. The check out sat down. Great. Um, see, ah, Wintory. This trucks all their inventory for all their products. Collections, original art did that. This is where you can add, um, any discounts if you're having them on your products, which I do often. So here's our home page. It's gonna again we've been here before, tells us some of the things we need to do but also tells us when we start getting customers , how many people have visited our page that day. You can also go to analytics, and this is gonna become very powerful to you later on. It's gonna track all your sales. How many people have visited your store? Your conversion rate. You know, add to cart. That was me where your traffic is coming from, You know, United States. But then also, like, you know, from which websites Social Media three search you on Google. And then also what they which, you know, products they're looking at or pages are looking at the most. When you do get in order, your orders will be filled in here. Um, when she could see that but it just basically shows your order the order number and for the amount. And then you're shipping address and you start fulfilling those orders also shows abandoned checkouts. If somebody didn't complete your order, you can email them to get, uh, them to come back and fulfill their order. This also attracts all your customers. Um, and even those people that don't complete in order but sign up for your newsletter, for example. Um, Shopify sees them is a potential customer. So which is true? They're interested in your heart. That's why they signed up for the newsletter, because they want to keep updated on what you're doing. So you have great potential to sell them in the future. And finally, we're gonna goto APS. This is where you can add a whole bunch of APS to help you in your store and attract more customers or to make prints. It's pretty powerful, and there's thousands of APS you can choose from. Um, you know, this is like a sales pop up. You know, the thing that pops up and says, like, Sign up for my newsletter and save 10% off your order, actually, using one of those and it's great, I get a lot of boosted sales from that. Um, here's where you can add, like social media buttons to your, uh, to your page, um, can just see all the different up options you have for different things to help you. Some are free. Some you have to pay for. Um, looks like this is, you know, automatic invoices. Mrs. Teoh, create promotions. Human have things to help you with customer service. I have this Facebook chat. If anybody wants to chat with me at any time on my website can do that. She here. I pulled me website now can see. So this is still the same minimal fame. Second, see how live Put my logo up at the top and oh, my menu items across This is that slider, right? But you can add a button in there to go shopping. This is about me and then these are some images of my artwork, but then my collections write them addition, parents and, um and so it's a footer page. So here's that Facebook thing where you can message me. That's that, Uh, but in now you can see how all the pages this is the about page that I didn't get to show you. Um, course, you know, original art. This all the products when their grade out, that means it's sold out. I can click on him. You can add it to the car and talks about them. So this is how your what? So it's gonna look after you put in all the time, too. Customize it and add in all your products. But it's I think it's fun cause no where artists were creative, so have fun with it and um, all right, upload your website to the Facebook group so people can comment on it and give you feedback . And I really look forward, Teoh seeing what you create. Good luck. 4. Writing your Artist Statement: writing your artist's statement. The artist statement is a very integral part of your business. It will serve you time and time again, as it is often requested by galleries, museums and applications. It will always be changing as you grow as an artist, so it is important to continually update it. The artist statement is not your CB or resume, but rather the mission statement or vision behind your art. I also pair mine with my biography because I am an extension of my artwork. I am the creator, and it is important for people to know the background of the artist as well. There are important questions that need to be included in your artist's statement, and I have broken down the questions into paragraphs. Paragraph one. This is an introduction to your art. Welcome the viewer into your world and vision. Create this vision and share it with us. What is the sorts of inspiration for your work? What motivates you to create the work that you do and what are you vocalizing visually through your work? How is your work different and serving a purpose? Paragraph two and back up your vision with details on how your work is created. Are you realistic or abstract? What mediums do you use? What is your method and process? How many hours a day do you work and at what times? Paragraph three. Tell us about you as an artist. How long have you been creating art? What motivates you to do? Art? What is your lifestyle like? Where do you live? What are some of your favorite things to do? This section is meant to personalize the artwork and give the viewer a better idea of the artist behind the work. Sell your story and you've celled the art. Now what is your story? These paragraphs can be broken up into multiple paragraphs and rearrange, but the content should be more or less organized in this order. Also avoid fancy words and art speak. Art speak is a real thing, and artists tend to embellish their statements with sophisticated words and phrases that are difficult to understand. You must realize the person reading this must be able to learn about you and your work and not be confused or discouraged by your writing. You can list of some achievements in your statement, but save most of these for your resume. Here's an example of my artist statement about James and I have written this in the third person. James Corwin designs distinct oil paintings through you, a unique balance of gestural paint techniques and precise detail primarily focused on wildlife. Corwin aims to engage the viewer through his dynamic compositions that stir emotion with any appreciation for both fine detail and contemporary art. Corwin exquisitely marries the two in each painting, with detailed subjects and loosely constructed backgrounds, often exposing the under painting and raw canvas. Corwin gathers inspiration and references from his frequent travels to exotic destinations around the world. A trip to South Africa opened his eyes to the threats of poaching on wildlife. Frequent trips back to Africa have allowed James Toe work directly with conservation effort . James Corwin now owns a game breeding farm in South Africa on 5000 acres of and a large safari company. Morena Safaris was private concessions covering 500,000 acres. Corwin has established himself as a widely collected artists at a very young age. His artwork is collected nationally and internationally as he participates in prestigious exhibitions and auctions throughout the year. He is the youngest artist who ever participate in both Dallas Safari Club and Safari Club International in Las Vegas. Typically, he paints 10 to 12 hours per day, seven days a week. He is. He also has two studios overlooking the white, sandy beaches of Long Island, New York, and located in Lakeside, Montana, overlooking Flathead Lake and the Swan Mountain range. By providing utmost quality and innovation in his painting, Corwin creates a sustaining legacy of integrity and loyalty in his art and conservation. Corwin was born June 24th 1991 in Honolulu, Hawaii. He is 26 years old. 5. Building a Social Media Following: building a social media following. As artists, we have a unique advantage to building a strong social media presence. This is because we create images and sharing images. Is the driving force behind social media performance and engagement building an instagram following Instagram? Maybe one of the easiest platforms to use, but it can be one of the most time consuming for building a following. There's certainly way more I could be doing to build a following. You must first be consistent in your post schedule. To start, you should be posting at least three photos per day, one in the morning, afternoon and evening. My trouble is having enough content to post every day, let alone three times a day. But you can get creative showing all aspects of your artistic creation, including your painting process. When inspires you and a day in the life of being an artist. There are raps toe help. You schedule your posts and they are on a time to release. If you devote an hour once a week, you can schedule all your post for that entire week, including the captions and hashtags. This is a great resource. The APP I uses later Graham, and I can do it from my computer or phone after a photo has been added. Right? A caption that stimulates engagement. Ask questions from your audience and ask for shares. For example, if I painted a tiger, I might say Tag someone you know who loves tigers or would you have a tiger for a pet? Questions like these engaged in audience, which promotes the image and instagram for more views. And as a result, more followers also add Hashtags. You can add up to 30 hashtags. You can add these hashtags in your caption or comment section, or both. These hashtags categorize your image, so use hashtags that are most relevant to your image. For tigers, I might use hashtag tiger hashtag Big cap Hashtag cat has tag high your eyes Hash tag. I love cats. These air popular, relevant hashtag When you add the hashtags, it will tell you its popularity. The amount of times the hashtag has been used more popular. Hashtags will gain you more views but also pushed your image down faster as new images using that same hash tag get piled on top. This is why it is good to have engagement as it brings your photo back to the top. The best way to gain more followers is to engage with other users. You should be liking other photos and commenting and following accounts. This is undoubtedly will increase your following significantly. I find this, though, to be the most difficult part of Instagram, as I don't always have the time to browse instagram and engaging content. If you have some time and enjoy it, definitely do it. Maybe for a few minutes every day before bed. Or you can hire a social media expert who does this for you all day long. Every day. You can increase followers quickly by leveraging influencers. Influencers are accounts with a large following. There are many art sharing accounts with a considerable following. Most of them provide instructions on how to get your art posted on their account. Do this often it is free, but sometimes you have to pay. The payoff is great, though you can easily grow your following by thousands. When your artist posted on these accounts, Facebook is the only social media platform you must do. You must create a Facebook page for your art business because this is where you will be sharing your art and generating generating ads to sell it. If you already have a Facebook account, then it will be easy for you to create a new page. Within this page. You will want to consistently pose all your new art as you create it, but also share your process and post events and news and updates. When you post to instagram, you can connect your Facebook fan page so that all your instagram posts are automatically shared on the page. This saves you some time. You can invite your friends to follow your page to start, but then don't expect the followers to find you like they do on Instagram. You need to advertise and buy more followers or have your content posted for free on other counts. With a large following influencers, you can certainly grow your following for free through word of mouth and sharing and garnering recognition in the art world. Inevitably, people will look for your fan page to follow to be up to date with your work as you advertise your art. There is always a link to follow your Facebook page, and this will increase your following these followers air interested in your art and will often purchase your work so post deals and specials. You can also set up a shop and sell products within Facebook. Twitter. I don't use Twitter very much. I'm most interested in posting images and once you posted image in the Twitter, the letter count for how many letters you're allowed drops significantly so I can barely get out a sentence and a few hashtags. However, Twitter is a very powerful platform for reaching out to influencers. Influencers are accounts with the large following. Like I said, and you can Ah, they can be game changers when they engage with your content. If you reach out to an influencer and they engage with you, all their other followers can see this and as a result, follow you. Pinterest is another great site for sharing images. A repost can gain you followers but also drive traffic to your website. I receive a lot of traffic every day to my website from Pinterest. I have also connected my shop is five store to Pinterest to list all my products for purchase on Prince Pinterest. Then my product gets repent and shared. There are many other social media sharing sites. That, and be just is helpful for gaining popularity and following such as LinkedIn, Google Plus Snapshot tumbler, YouTube, Reddit, ex cetera. You should be using all of these. I would love to cover them in length, but I I think I would be telling you everything you already know because most of us use these APs every day. I can only recommend using them or diligently and strategically by engaging with other people to increase the following quickly. 6. Creating and Efficient Workspace: creating an efficient work space. Your studio is your sanctuary. It is a space where all the ideas flow and creativity happens. Therefore, it must aid your inspiration and creativity. A cluttered space inhibits your ability to think freely and creatively. Therefore, a studio needs proper lighting and areas. Toe. Hold your art in its stages of completion. Separate your workspace from personal life. When setting up your studio, pick a place that is quiet and will promote your creativity. This could be in your home or a separate space from where you live. If you choose a space within your home, it is best to be completely removed from any distractions. Distractions can include the obvious living room with television or even the kitchen where food is insures, such as dishes and cleaning. As he creates, you should not feel the lingering call to complete chores and maintenance on your house. Your studio needs to be properly lit. Refer to the video on lighting your art. For more information, you can use natural lighting from windows, but if you want consistent lighting that isn't dependent on the sun, you should cover your windows and use artificial lighting set up your workstation. Allow everything you need to create easily accessible and keep it organized and clean for efficiency. A clean work space will aid in workflow and creativity. Also create stations for your art in its various stages of creation if you are painting and have a wall where you can hang your work to dry. But I also have a space where you can step back and critique your work and identify changes that need to be made if you have a space. Some artists have several work stations that they cycle between. This creates efficiency, and if you have multiple paintings being created at one, I prefer to work on one painting at a time and put on my focus and intention into its completion. Make your space comfortable, sit in a comfortable chair or stand on a comfortable pad. You will be working for long hours, and you don't want to feel pain when you are being creative. Also include things that will keep you motivated. This could be posting goals that you have made for yourself or motivational quotes or even artistic styles and ideas you aim to create. Finally, invest in a good sound system artists love to listen to music when they create, so it is important to have a good system for blasting your favorite tunes. Most importantly, have fun in your space. Your studio space should be inviting you to play and create. 7. Delegating Time to Art and Business: delegating timeto art and business, it is important to set aside time for a creation of your art in time for the business side . Both are equally important, and neither should be neglected. Fortunately, you can hire people to assist you with the business side, but most likely as you start your art career, you will be managing both. You can structure your time several ways. Create a daily schedule that perhaps delegates time in the morning to your business, like three hours and then the remaining five hours. You work that day to creating your art. Or you can have certain days of the week dedicated solely to the art business and the other days to our creation. It is an important to stick to the steady schedule you have designed for yourself. You may find different schedules, work better for you, and you make changes with an overflow of work. For example, I prefer to do my business e mailing in the morning, and then I paint all day and then spend my evenings optimizing my business. Throughout the day, I am posting progress progress pictures of my art to Instagram and Facebook when business gets overloaded as it often does. I set aside time to complete the work. The same goes for my art if I'm crunched on time to complete paintings. But then I returned to my schedule and balance. Being a full time artist is your job, and you must treat it as such. If you were a boss and employed yourself in the workplace, would you promote yourself, or would you be disappointed in your performance and lack of focus? Give yourself normal work hours in lunch breaks. Set an alarm in the morning toe. Wake up. Just because you're self employed doesn't mean you get to sleep in every day. It is wonderful. Toe. Have the freedom, but do not abuse it. Soon you will be looking for another job to make money. If you dio, I spend every waking hour of my day devoted to my art and business. I am obsessed with it and my success. I know that if I don't work, I don't get paid. If I don't create and get it seen, I don't get paid. I am accountable for myself as I am self employed. You are responsible for your time. It is a blessing and a curse. I love the freedom to choose my schedule and when I take time off, but the curses at any time I'm not working. I feel guilty that I should be working to avoid this guilt. I have found to structure my time wisely so that every aspect of my business and art is being met. And then I have allowed myself time to relax and refresh. Most of the time, I really enjoy the work that I do. So how much? Rather would work and make money in the evening than watched. Netflix. The business side of art is a full time job, and there is an endless amount of tasks you could do to promote your art and brand and sell . Your intention should be to set up enough streams of income for your art that you can pass it on to someone else to manage, which allows you to return to your studio. No one can create your art for you, but you can teach anyone to run your business in the beginning. Focus on the most important aspects of your business, such as developing a website, posting your artwork, creating products and, most importantly, getting your work seen. It is tough these days to break through all the noise and competition to get noticed in social media. But just a little bit every day could make a huge difference and increase your following an online presence. It takes time, but there will always be a buyer somewhere for your art. You must believe this because it is true. You just need to get your art in front of their face equally, you should be focusing on your art as another full time job. You should be studying your technique and improving generating new ideas, taking workshops, studying other artists. Your success as an artist will carry over to your success in business and make that job easier. If your heart is good, it will appeal to a wider audience and attract more attention and buyers. However, it is said that marketing is everything. You can be a terrible artist with incredible marketing skills in outsell everyone, or you could be a fantastic artist with terrible marketing skills and never make a sale because you are not being seen after you create a work of art, the work doesn't end there. You must then work to sell it. This could be putting it in a gallery or a show or selling it directly through your website . Are you going to create a print line? What other products can you create from this piece of art? How will I market this? R and produce sales time spent in this process can sometimes take more time than creating the art itself. I hope you can see how important it is to delegate time to both parts of your art, the creating and the selling and the best way to manage this. It's through a schedule that you follow every day you may schedule in your time up. It will be much more enjoyed this way. When you schedule time for your art and business, create a detailed list of what you intend to complete in that amount of time. Don't give yourself too much work, but enough to be completed in that set amount of time. For example, during your art time, you may decide to complete a certain section of the painting. When it is finished, you will then 10 to the list of tasks for your business. The tasks may look like this post one producto, etc. update website with new paintings, post new paintings to Facebook and Instagram. Spend 10 minutes engaging with other posts on instagram. Email potential clients for commission orders and sent out to portfolios to galleries. Once you have completed these tasks, perhaps you have given yourself a break or return to more painting whatever you put in your schedule to do next. Delegating timeto art and business shouldn't be stressful if it is properly managed, because you have already laid out the tasks that need to be completed in the amount of time you intend to spend finishing them. If you need more time, you are self employed, so give yourself more. Don't neglect one or the other. Keep them balanced. As you become a better artist, learn to be better at business and sales. It is equally important to your career. 8. Breaking through Limiting Beliefs: breaking through limiting beliefs. It can be easy to feel discouraged, especially when we see other artists performing well and achieving a lot of success, or when we feel our art isn't good enough. We must break through these limiting beliefs we hold about ourselves and our work so that we can be successful. This it was a tough one for me because early on, because frequently I have limiting believes that I wasn't good enough. My art isn't good enough. The art world is too competitive. There aren't enough buyers from my art, and I can't make a good living selling my art. These air all fears that I'm sure many of us face from time to time. But it is important to know that they are only fears and not facts. They can be conquered. Beliefs are just perceptions that we have interpretative interpreted and emotional eyes about our experiences. They allow us to create a foundation for expectations and emotions that we experience every day. They help us understand and navigate the world more safely. Well, you may believe something to be true. Most beliefs are just assumptions and mistaken, and these beliefs can be broken and changed into truth. To achieve our goals and reach our full potential, we must break through the's limiting beliefs. You must identify your beliefs. These can manifest in many ways butter, often subconscious, and were unaware. We have these beliefs in the first place. Some signs to look for is when you have a negative feeling towards an aspect of your business, beyond just not wanting to do it or enjoying it. No one enjoys doing taxes. You will make excuses and complain or worry about making mistakes and failing. I know sometimes I am reluctant to start a giant painting because I'm afraid of failing and making mistakes. I may have a limiting belief them not good enough to complete this painting, which is untrue. But I will try to make myself feel better by making excuses that I should only do small paintings because they sell better or complained that no one buys large paintings anyways. I will then begin to procrastinate another sign and avoid painting a large painting. It is important to check in with yourself when creating a goal. If you are feeling any resistance, no goal is unachievable. Certainly you can create a goal that may be too difficult for you. It achieve right now, but I say Aim for the stars. If you want to make $100,000 this year, set the gold toe $1 million back it up with conviction. Break through the limiting beliefs that you are incapable of achieving this and read about all the people just like you who have achieved such a goal, you will find it is not impossible. And you are just as capable. Even if you fail, wouldn't you rather fail reaching for $1 million only make $200,000 then reaching for $100,000 only making $20,000? It takes the same amount of energy to make $100,000 as it does $1 million. You just lack the strategy to get there. Breaking through your limiting beliefs will open you up to a whole new world of opportunities and strategies. When you realize you can achieve any goal and back it with conviction, anything is possible. Create goals for yourself and choose your desired outcome began to replace her, limiting beliefs with empowering beliefs to help you attain your goal start asking questions to your limiting beliefs, asking yourself questions like, Where did this belief come from? Is this belief accurate? Is there evidence to disprove this belief? Will this belief help me attain my goals? Also identify the consequences that may occur if you don't break through this limiting belief. This will associate more pain to a belief which can motivate you to change. Consequences can be how this may affect you financially and your family stability. How will it affect me emotionally? How about my health and relationships? How will it affect me short term and long term breaking apart? Your belief is an important step to replacing it with truth and in empowering beliefs. Support your empowering beliefs with facts. If you choose to be an artist that sells $1 million worth of our every year, get to know the artists that do study them and learn from them. What did they do that you aren't doing? Obviously, it is possible because many have achieved it, so you can, too fill your new belief with conviction and success. Most likely, there's someone out there has achieved what you desire. There is no reason why you can't too, and you must drink, then this belief with constant inspiration and fast not these people, be your mentors and guy. You must must strengthen this new belief. Look at your goal every day and study your mentors and guides. Commit yourself to change and lay out a plan to achieve your goal. Follow this plan. This plan can be tasks that you complete every day to move you towards achieving your goal . If you want to make $1 million a year selling your art, perhaps start by coming up with some new ways to bring in an additional $1000 a month. This could be teaching an art class, but then scale it. What happens if you train people to teach art classes and you teach them in multiple locations? Or what if you taught art classes online and you have 1000 students or followers that pay you $10 for each lesson? A plan can also be for smaller goals, such as painting a large painting, maybe the first day. It is just getting the canvas on the easel and sketching out the idea the next day at a little paint. Then the next day do a little more until it is finished. Oftentimes, goal seems unachievable when we think them and think of them in full. But when we break them down into manageable tasks every day, eventually we will reach the destination. Most importantly, don't ever give up. Here is a wonderful article that takes you more in depth on limiting beliefs. You can read it further by going to visit this link. 9. Forming a Company: forming a company as soon as you can. You will want to legally structure your business. There are several structures to choose from, each with its own benefits that I'll explain. Here, the most common business entities are sole proprietorships, partnerships, corporations s corporations and a limited liability company. Most likely right now, you are a sole proprietorship. You have started your art business and you're claiming all the profits as your own running the business as an extension of yourself. This is the easiest business structure to form. However, you are entirely liable for any lawsuits against you in any depths your company may occur. This can be hazardous, and I always recommend forming a separate structure for your business so that you are not personally liable. A partnership also provides no liability protection. One of the partners must be liable for the debts, and the taxes can be complicated. Most likely, you will not need to form a partnership for your art business. A corporation does provide protection against any lawsuits, which means if you are sued, you are only liable for the assets of the company and not your personal assets. For example, your house will not be taken away or your personal finances. A corporation can have shareholders and requires a board of directors. A company that issues stocks is INC. An S corporation can only have up to 99 shareholders or, as a C corporation can have an infinite amount for this benefit. They pay a corporate tax, a double taxation on profits where, as an s corporation does not, you can choose to be a corporation, but it requires much more filling of paperwork to report profit and loss annually. It may be a structure you movinto later, especially if you want to take your company public, which is issuing stock, or you want to receive large funding. Though I don't know of any artists who have gone public, an LLC is most likely the structure you will use for your art business. It protects you personally from any lawsuits against your business. It separates the business assets from your personal assets. If your business goes bankrupt, you don't personally need to file bankruptcy. Now you will file separate tax forms for your business and for yourself. You can all so easily transfer the business onto another owner. It is very easy to form an LLC online through your state's government website, and you can receive your certification very quickly. 10. Your Financial Income Plan: your financial income plan. Do you want to make $100,000 this year? How about $10,000 next month? It is possible, and I can show you how your financial goals are very achievable. Once you do the math and break them down often we feel discouraged to even attempt it, achieving them because they seem so far fetched and impossible to attain. But when we simplify the numbers, they become more realistic and therefore more attainable. It is in your responsibility to take these numbers and create opportunities and strategies for reaching them. Let's break down $100,000 a year. We can break that. This down many ways. $100,000 divided by 12 months, is $8333.33 that you have to bring in each month. How about divided by 52 weeks? And that's, Ah, $1923.7 per week. Or if you brought in $273.97 every day, you will earn $100,000 a year. Now we need to bring in $298 every day, or $1923 per week. So let's break these numbers down. $298 divided by 10 working hours is $29.80 per hour, so you can charge yourself that amount per hour toe work, the less be creative and look at it another way. Now, can you find one person to sell a $300 product to what about five people to sell a $60 product to or 50 people for a $6 product? What about selling $52,000 art pieces? Create a product that sells for $50 sell it 2000 times and you only need to sell 5 to 6 per day? Are you beginning to see how breaking down the big number into smaller numbers makes it more manageable? By being creative, you can think of a whole bunch of ways to bring in $300 per day. I easily no. Three people I could sell $100 painting to right now. Do you do this math for any financial goal you have and begin to break it down into smaller numbers. The best way to attain your goal is to have several ways to achieve it and do them all. For example, I might create a quick $300 painting to sell each day, but I will also teach a class in the evenings to 10 people for $30 per person. Meanwhile, I have a $50 limited edition print that I'm advertising on Facebook, and I'm selling 5 to 6 per day. If all this achieved, I'm making $900 per day and therefore I'm on track to make $328,000 for my annual salary. That's pretty amazing. And if I fall short, well, maybe falling short will be $200,000. Right. Create a plan and stick to it. Look at it every day and create ways to attain your goals. If one idea isn't working, rework it or try a new plant. This is why achieving all ideas that once maybe a good idea and like in the case that you can't find a buyer for your $300 painting that day. You still have a backup $300 coming in from your class or from that $50 limited edition print. Creativity is key and we are creative people. There are so many ways we can produce an income from our art. Just be willing to think outside the box. 11. Setting up Bank Accounts: setting up bank accounts. As your business begins making a profit, you will want to create separate banking accounts, one for your personal income and another for your business. It is important to separate yourself from the business, even if you are still a sole proprietor, which you should be switching over to an LLC. The reason this is important is that any time you spend money on your business, you aren't taking this money from your personal livelihood. Your business has its own expenses, like rent supplies framing, etcetera, and you have your own expenses. Living savings, food, etcetera. Don't combine the two after you separate your personal income from your business income. Decide how much you want to pay yourself from your art sales. This could be a salaried amount or a percentage of every sale. I have five bank accounts that I divide my sales between a business account, my personal savings account, my investment account, a long term savings and retirement account and account to pay off loans. Every sale is divided equally among these accounts. If you only have a business account and a personal account to start, you can divide your sales 50 50 as your account growth, you will find that you have money saved for yourself and money saved for the business any time that it needs to expand. Remember, you can make tax deductible purchases from your business account that affect your personal life, such as travel or building a studio in your house. It will be much easier for you to manage your expenses and create budgets. If your accounts are separated, most banks allow you to do online banking where you can move the money around in all your accounts. 12. Photographing your Art: photographing your art. Learning to photograph your art well is an essential part of the art business. You will be using photographs of your art invariably, so it is important to have high quality photographs. This is something you can do in your studio or pay a professional to do. If you choose to do it yourself, which I recommend invest in a digital SLR camera. You will want a camera that can not only produce high resolution photos but also be able to manipulate the exposure and focus. You can pay someone to photograph for you, but over time you will rack up a nice bill every time you want your art photographed and you will spend a lot of time color correcting the image. It may be easier to learn to do it yourself, and I will show you how. Set up your art in a well lit area, make sure the light is diffused and does not cause any glare. You can take some test shots of your art, zoom in and see if there are any glares being picked up. Move your art around until there are no glares. AP site could be a good place for this Because of the evenly diffused light in the studio, it is easy to pick up glares from spotlight. If you are photographing sculpture or ceramics, create a nice neutral background like black, white or gray, then set up a focus light on the piece. You will want toe. Photograph all sides of the peace for documentation. If you are photographing a painting, it doesn't matter what's in the background too much. Focus on the painting and change the color balance to meet the light temperature outside or inside your studio. The changes should be reflected in your camera screen and choose, which is the most natural of the colors of your painting. Center your art into the frame and take a picture. If it is a large painting, you can take multiple photographs of sections of the painting and stitching together in photo shop. If you are savvy with Photoshopped, do this as it will generate a higher resolution image of your art for reproduction, or get someone to help you upload the image into the computer and make edits and photo shop or any photo editing software. Save the images in several sizes. You will want a large image for reproducing and a smaller image for uploading to email and Web sites. Now keep these images safe. These images are the records of your art, and they will be used time and time again when sharing your art to the world. 13. Using Photoshop: using photo shop. Photoshopped can be an incredible resource for creating and editing your art. I use Photoshopped to edit all my images for color corrections before sending it off to be reproduced. I also use Photoshopped to create my ideas and references for painting. Instead of sketching, I find it easier to sketch in photo shop so that I can make changes more easily, such as adding and erasing and moving objects around and changing color. It allows me to visualize my finding final painting more easily. Learn the tools of Photoshopped or any photo editing software. You will need to use it after you photograph your art to cross the image and in just colors , have your art besides your screen so that you can compare the colors in the computer to the actual art. It will be wise to invest in a good computer screen that shows detail on colors accurately . A four K screen is best these days. You will probably use it to display your art references and images as well. If you paint in a studio, you can correct colors under color balance and saturation vibrancy. You will also be adjusting the exposure values and contrast. Your goal is to create the digital image to be as close to the rial art as possible. Do not lie and create art in the computer. That it's more beautiful or better than the original photo shop has a plethora of tools to enhance your art business and images take the time to learn the tools you may discover. It is easier to make changes in your reference photo like I do, such as adding a sunset to the landscape when your pictures taken during the day. 14. Over the Shoulder Editing in Photoshop: Okay, We're gonna go over the shoulder here, and I'm gonna show you how to edit your photos of your art in Photoshopped. So I have ah, picture here of, ah, painting that I did a while ago. Um, I took the picture outside. You can see the snow down. It was winter time. So, um, obviously it was dark outside, um, or darker. So, you see, kind of the image is a bit darker, and it's definitely on the cool side. Eso I'm gonna show you how Teoh make the edits to this photo. So it, um so you can make it look like the original painting. So the first salmon and do is ah, crop the photo. So this is a crop tool here, and I'm just gonna start at one of my corners and, um, drag it across here and shame when I read do that because I get more of that edge. So you have to be careful. The line it right up on the edge. There we go. You drag it across and you line up that dotted line with the edge of your canvas. And so some of the edges air not gonna make it fully into the canvas. I'm gonna show you how to fix that. We want to get it to his close. Is you can Teoh cropping most of the image without cutting into your painting. So then we go to image crop and you can see I still have some edge here showing in some edge here showing So that's when I'm gonna use my perspective, warped and three frame out the image here and lock that in. And then I'm gonna pull my image out to these edges like that This way. I'm not cutting out my image, but just fixing that war that tends to happen in your lens because the lens is curved. So it's going to curve straight lines if you're shooting up close. So it's good. I lock that in and there you can see it fixed the edges, and now I have my painting. So next I'm gonna move into um, editing. Ah, this photo. And I'm already did this that you want to go into new layer and make a background from the layer. Um, so just reverse that someone do that one more time. Background. All right, there we go, and should look like that. You can label the your layer if you'd like. So I'm gonna make some of the first adjustments and in image adjustments, I'm gonna just for my brightness. So I definitely needed to make it a bit brighter. So I'm gonna slide that up so it's brighter here and take out some of this contrast just like that. So this is Ah, when you wanna have your, um, you're painting your original painting right next to you properly lit so that you can compare your image to the painting and make it as close to each other as possible. I like that. And you can see the preview in the difference there. So lock that in. And now I'm gonna go and adjust my, um, color balance. So I want to make a bit warmer so you can change your color balances for your shadows, mid tones and highlights. And you're gonna want to play around with these little sliders here, Teoh to get it to look just like your original painting. So I know I definitely need a bit warmer now. You can see him starting. Get rid of some of that blue go to yellow well warmer there. No, I got some of a blue in my highlights and little bit of my shadows as well. It's too warm. That's right. So I'm looking at my painting right now, and making these adjustments varies Subtle, subtle adjustments there we go much closer, and I think I'm gonna bring out sinless contrast in this image. But you can see now the color difference. This is much more like my original painting. Okay, I also want to bring out some of these peaks and the no. So I'm gonna adjust my vibrancy and just pull this up just a little bit here. Just gonna made the colors a bit more vibrant because when I shot this photo outside, you know, in the winter, it was very It makes all the colors very dole in the image. So I'm just gonna want to brighten these a little bit, and you can use saturation for that as well. But, um, I only use vibrancy, and then I'm gonna adjust my contrast just a little bit more. Just a little less contrast. There. You see the difference. Okay. And great. So this is Ah, this is my image. And so Now, I'm gonna want to save this in several different ways. So I'm gonna save this as a J peg. And, um, I'm gonna say like, uh, you know, keep up, Will, already have it saved, but save it again. And, um, this is where you can save it. It's a large file, which you'll wanna have One large file, and then you're gonna also want a smaller file of this image so you can upload it toe email your social media to your website, and, um so then he quick safe course. And then you're also gonna want to save this as a print file if you're gonna want to make limited edition or any sort of reproduction of this image. So you're gonna want to adjust the image size and I'm gonna put this up Teoh 600. So I'm going to double the size of it between for this toe to work. And so once this ah, once you have this large file, you'll be ableto use this for all your reproductions, and it will capture all the detail in the color, your image and you can see what when I zoom in. It has all the detail the canvas and all the colors and can see how big it is at 100%. Um, you know, it's still it's ah. If I reproduce this at 100% looking down here, um, this is the kind of detail in the color that I will achieve in my print, and it's it's good, actually. Good. So I don't really need to make this any bigger. If I did, I would raise that 600 maybe 2 700 or 800 until look decent at 100%. So then you're gonna want to save this, as you know, hate. Hello? Um, no print. So that way I know that this is my print file. Okay, So great. So, I, um, encourage you to use photo shop any time that you have, Um, a painting that you want to edit, cause it it makes it really useful. You can also use light room or any other photo editor. Really? I just happened to use photo shop because it's what I'm used to 15. Copyrighting your Art: copyrighting your art. If you are reproducing images, you will want to copyright your artwork. After completing a work of art, you automatically hold the copyright to reproduce it. Artists believe that by labeling the art as copyrighted, it is enough that no one will steal and use the image. True, it may deter people from using the image, but it is not enough to stand up in any legal action. You must actually copyright your image with the government. Visit copyright dot gov to register your images. It is a simple application and cost $35 for image. This now insures your image has legal structure. Someone were to steal your image and use it for profit. If this were to occur, you are entitled to large sums of money and a settlement. The copyright owner is entitled to recover the actual damages suffered by him or her as a result of the infringement and any profits that the infringer of the infringer that are attributable the infringement and they're not taken into account in the computing. The actual damages statutory damages are up to $150,000 and then any profits the infringer made from your image. If you have found your image has been stolen but did not copyright your image with the government, you were not entitled to any compensation. A lawyer will help you. In both cases, Putting a copyright symbol on your artwork is not enough to claim a full copyright on the image. You must register it. If you would like to use other people's images for your art, you can ask them permission or pay them for the image. I often asked for photographers to use her images ever as references for my painting. 16. How to Price your Art: how to price your art. One of the biggest questions in the art business is how to price your art accurately. Pricing your art takes a lot of consideration and analysis, which I will break down for you. You may want to re watch this video because there is a lot of content and a lot of math. There are various methods used by artists when pricing their art. You may be familiar with pricing based on the amount of hours put into the artwork or based on square area of the surface or pricing based on similar artists. Work in reputation were even pricing cherry picked from the sky without validation, all of which have their benefits. However, the method that will secure longevity and fairness in your pricing structure and build rapport with your collectors is to carefully create a tiered pricing structure based on the surface area of your artwork. Choosing to apply in number. Each square inch of your artwork ensures that the pricing remains consistent, regardless of any amount of hours you put into it. Let's take a look at price in your art based on the time it takes to complete. Perhaps you have created an hourly rate at which you were. This rate is determined by four factors. One, the cost of materials to your overhead costs, three living expenses and four your hourly wage. Say, for example, you are creating a 16 by 20 inch painting, and this takes 20 hours to complete. You figure your cost of materials is $325. It's $15 for a canvas, $7. Estimated paint used $3 depreciation on brushes, $300 for a frank and your monthly overhead. Costs are $380 which is $300 for studio rent, 50 for utilities and 30 for a website. You work 40 hours per week and multiplied by four weeks. Is 100 60 hours of work. If we divide $380 by these 160 hours, we get $2.38 per hour overhead. In this case, you need to make $47.60 for the 20 hours of painting to cover your overhead costs. Now these costs are tax deductible. You're making a living on this painting, so the price must also cover your monthly living expenses. Say, for example, you have a $1200 home mortgage and home insurance and taxes, or $200. Utilities for your home are also 200 and you also have health insurance premiums at $400 car payments, gas and insurance or 600 food is 200. The totals. This totals to $2800 per month and divided by 160 work hours per month. This gives you $17.50 per hour. You decide your hourly wage needs to be $19.88 to cover all your expenses, including overhead. The $2.38 and the 20 hours of painting multiply by. This number is $397.60 plus a 325 and materials cost, which gives you $722.60. Is this making sense? If not, go back and rewind this video and watch and follow the math again. It's very important that you get this next. You must mark up your price 100% because the average gallery takes is 50% of the sale price so your final price on your 16 by 20 painting should be 14 45 and 20 cents or rounded up to 14 50 for an appealing sales price. $1450. Your objective is to get paid for those 160 hours you work, and this is just to cover expenses now to create a sustainable business, you must also pay yourself a salary so you aren't broke every month and your business must turn over a profit. Understand? Your business is not you. It is a completely separate entity that requires nurturing. You are not. Your business is money, so I suggest you create a separate checking account for your art business and at its profits there. Any future business purchase you make will be withdrawn from this account and not your personal account. Next, we must determine your salary and your businesses salary. You decide to create these financial goals to achieve the lifestyle you desire, so you must earn $1000 in savings. 500 for personal 500 for retirement, $500 travel to be used monthly or save for a larger trip. 200 for entertainment and social events and $150 for everything else, like clothes and shoes. This totals to $1850 to give you ease and flexibility each month and contribute to your retirement. Finally, your business needs to grow and have a savings account for future expenses in the following categories. $500 for savings, 400 for booth fees. Exhibit fees. 500 for framing or casting costs. Her sculptures. $200 to travel, 200 for materials and $200 from miscellaneous like printer's computer lighting. Exhibiting equipment, etcetera. A total of $2000 gives the business a cash flow it needs to be sustainable and provide The financial resource is toe whether any economic downturn combined. You, mrs Now bring in an additional $3850 per month toe. Actually make a healthy living on your art. Now let's calculate your hourly wage. To accomplish this. 2800 plus 38 50 is 66 50 divided by 160 hours is $41.56 per hour. 20 hours of painting multiplied by 41 56 is $831.25 plus a $325 materials cost, which gives you $1156.25. Your painting in a gallery will need to be priced at $2312.50 or $2300 for an appealing sales price. You will need to create and sell six of these 16 by 20 paintings each month to meet your monthly financial obligations. Sound doable? No, most likely not. This is where restructuring our work for maximum output inefficiency is so important, and I will explain this throughout the entire course. If you only want to cover expenses, you can price your art to do so $1450 per piece, for example, and a later and later scale up. This is inevitably how most artists will begin their career. Don't expect to pay yourself a salary. In the beginning, you will want to reinvest all their profits back into you, your business to make it grow. What if my painting isn't selling in a gallery? Can I price it at half the cost? I would still cover all my expenses. The answer here is yes and no. You must create consistency in your pricing, meaning all art that you create must be this cost and not jump between full price and half price. Would it be fair for a collector to come to you and pay half the price for the same painting someone else paid twice a smudge for in a gallery. Consistency in your pricing is important in creating fairness among your collectors and building integrity. Pricing your are is scalable and will rise with time and recognition. However, when prices very drastically on, each painting is difficult for anyone, including yourself to gain a grasp on your artworks. True value. Here's why the hourly wage per painting does not work. It does not create consistency in your pricing. Say, for example, the 16 by 20 painting you created in 20 hours. Next takes 35 hours to complete and the following only 12 hours. The times vary because the subject matter was perhaps less detailed in ladder. You know you must earn $41.56 per hour. Here is how they each price out. Painting one is $2300. Painting, too, is $3550 and painting three is $1650. Can you see just how a few hours of difference in your painting time contrast ycl e affect your prices? No one can know whether you're painting is only worth $1650 or were $3550 which is over twice. A smudge with so much variance in your pricing and educated collector would wait for prices to stabilize before investing in your art. Or they would leave those collectors who already invested in your art confused and possibly angry if they purchased a painting twice a much as the one you sell next that it's like senior stock price in the market dropped 50% for sculptures and irregular art. I would recommend pricing on hourly wage and expenses. This works for sculptures because there will be a limited edition casting with consistent pricing on each casting. Because of its irregularity in size, weight and shape, it is much easier to price based on time it took to complete as each piece is entirely different, and you can't really compare now. How do I create consistency in my prices? The best way to create consistency and you art is to create a tiered pricing structure based on the square surface area of your artwork in a tiered system artwork that a smaller in size is higher in price per square inch than larger paintings. This is because time and materials cost, like framing and casting, are often similar and priced for smaller artwork, as it is for bigger pieces. For example, a frame for a nine by 12 painting can cost one or $50 or instead $350 for a 24 by 36 painting. It would make sense to paint the bigger painting as a framing cost is comparable, but the sale prices higher. You also need to make a living on the smaller paintings. If price too low, they won't even be worth your time. Consequently, if you price a large painting, the same is a nine by 12 for example, $12 per square inch, and may be considered a way over price for your market. If you're just starting, let's look at this an example. With the 16 by 20 painting we have been working on. First, we need to research her market and find the true value of our art that places us competitively among artists. This sweet spot takes time to discover and is where your artwork consistently cells at the same prices and is neither over priced in its market or underprice, both of which are detrimental to your business. Let's average the three prices from earlier painting 1 23 100 painting to 3515 painting 3 1650 7500 divided by the three paintings is a 25 $100 average. We figure we need to bring in around $2500 for our 16 by 20 paintings. This means that every 16 by 20 painting we create will be priced at $2500 regardless of how many hours air put into it. Do you follow? Calculate the price for all the painting sizes, using our $41.56 hourly wage to determine the average pricing based on size, the smallest size is an eight by 10. You may average 10 hours per eight by 10 painting for $415.60. Cost of materials and a frame is typically $175 so the total average sale price of is about $1200. Rounded up the largest painting is, Ah, 36 by 48 inches. The average for this painting is 80 hours, and for $3324.80. Cost of materials and a frame is typically $750 so the total average sale price rounded up is $8150. After some research, we find our market can Onley support around $800 as an average sale price for our eight by 10 paintings. Understand a market convey ari on many factors, including its demographics, artwork, style materials, subject matter and your name recognition. If you're painting is very contemporary work. Perhaps you could command higher prices for an eight by 10 in New York City, But if you're painting pastoral landscapes, they may only be able to sell for $800 in a local downtown gallery of in Vermont, for example. However, maybe you do find that larger landscape paintings at the 36 by 48 size in this little town in Vermont are priced around $10,000 so you decide to raise your price slightly from the $8150 to meet this market. How to create a tiered pricing system When creating a tiered pricing system, it is important to classify 3 to 4 groups of two dimensional or three dimensional art into a small medium and large group. The pricing per square inch will stay the same among that group and then just decrease at the ASA paintings get larger. Create your first tier group by calculating your smallest painting, for example, the eight by 10. At $800 the price per square inch is $10. The square area is calculated by multiplying the length by its with eight times time is eighties inches square. This means every painting within the smallest group sizes. Priced at $10 per square inch. Prices have been rounded to create an irresistible sales price. So here's an example of a tiered pricing system, and you should create this within your numbers or excel spreadsheets. Next, you will create another column for prices within the medium size range. Doing your math and research determine the average value per square inch to charge. Most likely, this will be a smaller number than the first group. Do this for your largest paintings as well. Again, it should be an even smaller number per square inch. Averaging your work hours still creates a balance. Imagine you spent 60 hours on one very complicated 16 by 20 painting that sold for 2500. So you are earning that $41.60 wage. But then the next 16 by 20 painting only takes you 15 hours because it is a much simpler idea to complete. You will still price it at 2500 but you may considerably more per hour $166.66. This is more than the first painting, right. As you create more art, you begin to get more savvy at predicting how long a painting will take you, and therefore you aim to work on faster paintings because you get paid way. More consistency in your art also makes it easier to quote prices on your artwork. When you know the price, prove each size, you can quickly let a customer know when the what, the prices and then move them into a sale. This is especially important when someone quotes you for a commission. If you were pricing on hours, you really have no idea how long your commission will take you. Therefore, it is impossible to give an accurate quote, except that you say you charge $41.60 per hour. People really want to know the final price. It will cost them competitive competitive pricing When researching your market and determining your pricing, you want to be competitive. Your art will compete for buyers who are similar in style, subject matter and recognition. To be competitive, you can either be priced slightly under their evaluation to grab up market share and the customers who prefer quality art for the most affordable price. This is typically everyone's first thought, or you can price slightly above the competition and brand yourself as the best money can buy. You're selling quality fine art, and there are a lot of people who will pay for the best. Both make you competitive. Being in the middle among everyone is not competitive. You want to dominate, go for being the best. Don't under sell yourself and be the cheapest in the market. Sure, it might be more appealing, but you don't want to carry that reputation. Comparable pricing. Comparable pricing is important to uncover in your research as well. How do your pieces compare to other artists like you if you are technically advanced in your artistic skills? But just starting your our career, it is okay to make the leap to higher prices because you are comparing yourself to a similar market. Sure, name recognition is important, but most people buy art because they like it, not because of the name. Most of my sales are made the people who have never even heard of me, but they see the value in the art that I do. And I compared myself to other artists who are just as talented at painting Wildlife. So began to discover other art like yours and see what prices they're selling out in your market. It may be easy for you to scale your prices up or, in some cases, down slowly raise your prices over time. There are many factors that contribute to your increased prices. Auction records can raise your prices, especially of the peace consistently sells over the asking price. This is an indicator that the market values your art more than you do. Consistent and frequent gallery sales can also indicate a demand for your work. You can raise your prices slightly without affecting the demand. Artists. On average, razor prices 10% per year. You will also be raising your prices with name recognition and to be competitive within your market as you improve. Also, the economy plays an important role in your numbers. In a good economy, it is easier to raise your prices higher and faster than in a downturned economy. Also, inflation over time will increase pricing of your art. Where to start? Do the math to start and determine what you need to make on every art piece. Then research your market and other artists who create art similar to yours. How well are they selling? What galleries are they in? What are their prices? By analyzing the market, you can compare your pricing and determine how competitive you want your heart to be. Don't be too quick to over price. However. This is easy for so many artists, and they target way higher than their market and discover their art doesn't sell. It is very bad to lower your prices, especially if you have already sold a few. You will want to start low and raise your prices with time. You will soon discover if your pieces sell quickly, you may want to raise them a little more. If they don't sell it all. Perhaps you are too high. 17. Selling your Art through Sales Channels: selling art through sales channels. Get your art listed on as many sales channels as you can in this busy online world today, it it's so difficult to break through all the noise and images and be seen, let alone get a sale. Offering your artwork on numerous sales channels increases your brand awareness and opportunities for sales, sales channels or websites where you can create a profile account and list your products for sale. The website brings in traffic to your page through their advertising and credibility. You pay a small fee for this service. Examples of sales channels are etc. EBay, Amazon Fine Art America print full, etcetera. All these sites allow you to upload a product and sell directly to their customers. Sales channels such as Amazon and eBay can be very broad and sell every type of product. Your artwork would be categorized. Other websites are niche based, such as etc. For handmade goods or Wayfair for furniture. Become aware of all the sales channels as you will want to upload your products to them. Not only does it increase your potential for sales, it broadens your brand. Other sites, such as Facebook or even Pinterest allow you to sell products with the buy button that direct your customers either to your check out page or your website or their integrated system. If you build a website with Shopify, you can easily connect all your products to these top sales channels, and it will set him up for check out instantly. After you upload a product, it gets listed on these sales channels. This takes a lot out of your time of manually listing them to each site. When creating your profile uses similar style and voice to your personal website. You want to keep your brand universal and recognizable. Some sales channels off term offer more customizable features than others, but almost I'll allow you to share your background story. So this is a good place to up your load, your artist statement and biography. It will take time to create accounts and upload images to these sales channels. Keep a record of them so you can continually keep them updated. It is easy to forget which ones you're on. Believe me. Obviously you will find which one is performed better than others, and you will want to devote more of your attention to these cultivate the sales where it is working used as many as you can. These also create back links to your website which builds s CEO. You want your art scene? Okay. So devoting the time to this will put you well beyond other artists who are Onley focused on being seen through Facebook and Instagram. Once a sale comes through, you will receive an exciting notification from the site. They have already processed all the payments for you and you receive a deposit into your bank account a few days later. It is your responsibility to fulfill the order. It sure relieves a lot of stress of going out and finding the buyer yourself and paying lots of dollars in advertising. 18. Creating Passive Income: creating passive income. As an artist and a creator, you have a powerful opportunity. Create passive flows of income with your art. When you create art, you hold a copyright to that image and idea. You can use this image and idea in very many ways to produce products and produce an income . If you are a sculptor, you can reproduce a sculpture hundreds of times. There are companies set up to take your images and print them on various products, such as T shirts, pillows, blankets, bags, pants, towels, cups, hat, shower curtains, etcetera. All this barely scratches the surface of the possibilities. The best part is that these companies can receive your order, produce a product and ship it directly to your customer without you ever having to touch it . It's amazing, and you should be utilizing this service as soon as you have an image generated. Then list thes products on all your sales channels for ultimate exposure and selling opportunity. The idea of passive income is to put your art and ideas to work for you so that they're generating money while you sleep, providing you consistent flows of income along into your career. Another passive flow of income or prints. Once your art and idea has been created, you have the copyright to reproduce, sees this image as many times as you wish and continue to make a profit from it. Your earning potential here is virtually uncapped. If you create open edition prints, Siri's you can sell an infinite amount of these images. The work has already been done, which is creating the original art and the product. Your job now is to promote the product and find a manufacturer who will produce and distribute the product for you every time an order is placed. You pay for these services, but your profit margin should be high enough to earn you a decent profit. My profit margins for my prints is 87% meaning I make 80% 87% of my sale price and 13% goes to the manufacturer and distributor. Be creative and consider all the possibilities you have to generate income with in your art . Perhaps you offer online art workshops that are pre recorded and you sell the videos for $25. You put the work into initially creating the video, but now you have the potential to sell thousands of these videos. Be careful not to cheapen your brand by adding too many cheap product, such as coffee mugs and puzzles and cattles. There is a fine line between being cheap and commercial and maintain maintaining a brand that sells high and fine art. You can explore the potential avenues of various products, but keep them consistent with your brand and market. Perhaps your art would do very well on puzzles and a cheaper product. Because you have decided to appeal to a wider audience with more affordable artwork, it is best that you decide on the focus and direction of your brand and stick to that Thomas can Trade is a great example of an artist that commercialized his work and reproduced it on thousands of various cheap products. He made millions of dollars, but at the sacrifice of being stereotyped as a Kish chocolate box artist. Many artists want to avoid this stereotype like a plague and don't create any products other than their original art. I can understand this, but they're missing a valuable opportunity to Kurt increase their market and revenue. I personally believe it is very important to have additional passive flows of income because an artist sales are never consistent. Truthfully, you never know when your next original art piece will sell. So you need a backup plan to cover the bills. What will your backup plan B. 19. Creating Art at all Price Points: creating art at all price points. You will want to create art that covers all price points to increase your selling potential , creating both high end, expensive artwork that cost thousands of dollars all the way down to products that cost $10 or less. Doing this ensures that there is a buyer for your product at all income levels. Time and time again, you will hear from customers. I just love that, but I can't afford it. It is your duty and obligation to create something they can afford. Perhaps it is a limited edition print of the art that you can sell them for a fraction of the price of the original or even a poster of your art that costs $25. Be creative and beginning designing various products around your art so that you can create a target and target every buyer within your niche. For example, I'm in the wildlife niche. I'm going to target everyone who loves animals and fine art. I have my very expensive original paintings that sell to wealthy collectors, but I also have my prints and even pillows with the same art on it, but they only cost $35. I sell hundreds of his pillows. The buyer still gets a piece of my art without spending $10,000 for it. What can you do now to meet every price point? You don't necessarily need to create new artwork, use artwork you have already created and turn it into new products. This ensures that you have consistent income coming into you every month, and you are not waiting for the expensive original artwork to sell. 20. Creating a Print Line: creating a print line, and artists should always consider creating prints of their artwork. Adding prints to your collection not only opens up a whole new market of buyers, it creates pat a passive flow of income, while increasing the value of your original art and brand prince can easily be sold online and through shops. Set are not galleries such as tourist shops or furniture shops. They are a fraction of the cost of an original artwork, so they appeal to more buyers who maybe can't afford your original art. Also, it gets her art into more homes and seen by more people. You can structure your prints any number of ways. Many artists create a limited edition prints Siri's, where only a determined amount of that print will be sold. You may also create an open edition prints Siri's, where the print is sold without a limit on its number. These can be signed or unsigned. Typically, the sale price of the open edition prints are much less than the limited edition. A good sale of thes Siri's can increase the value of the original art for the one who owns it. Some collectors don't like to know that there are other people who own the same art and request their art to have no prints made from it. But I encourage them to consider the potential value increase of their original art. If the print sellout, then it's a home run, and everyone will be wanting the one original. Once you have photographed your artwork, decide whether you are creating an open line or a limited and if so, the number in the addition size. Then you will want to find equality and reputable printer who can generate your image on canvas? Almost always, you will be sending in a high resolution photograph of your art. In some cases, the printer will have a large format scanner to scan your in your art. This could be the most accurate color capture. You may run through several printings to adjust color for accuracy to the original art. Once you are satisfied, the canvases wrapped around a wooden frame and ready for signing and or shipping. Also, you can get your prints made on paper, so here's an example of some different print backings you can get. You can have an open back or a solid backing, and you can have different print sizes with ah thin edge or a thick edge or just rolled canvas. If you can invest the money up front and predict the sales of your print line, you can request to have all the prince made at once for a reduced cost. But this also allows you to sign in number all the artwork at once. Shipping will then be a breeze as a new order comes in. The print is then ready to go out. This is great passive income. I print on demand as an order comes in because I have an embellishment option, which means I add oil, paint and toucher to the surface of my canvas to create a more one of a kind print. But unfortunately, beach print needs to be handled individually, so it takes up more of my time and money choosing, which are to reproduce Ca NBI hit or miss. Typically, I wait to gauge the level of interest in the original art. How much attention is it getting on social media? What about in galleries? How fast did the original art cell or hasn't never sold? Answering some of these questions can help give you indicators on how well the prince might sell. Once you have a winning art piece, reproduce it often. The sale of Prince well surpassed the original sale price of the art it is copied from some artists, such as Bev do Little created, limited edition Siris of 65,000 signed and numbered prints, and they all sold out. Now that's a home run. 21. Signing and Numbering Limited Edition Prints: signing and numbering limited edition prints. Deciding the size of your print edition could be a difficult decision. You must predict how Maney you can sell without truly knowing the level of interest in the actual print. The more you put into production, the more you have to sell if it is a popular piece. But this limits a scarcity, an appeal of owning a limited edition print. On the flip side, you could create a very limited number of prints to be produced and realize you should have made the number much larger as they quickly sell, have experienced both. I prefer to create a very low production number. All my prints are in limited editions of 95. I will only sign in number 95 prints. Once they sell out, the print is discontinued. Because of the scarcity, I can charge a higher price for its value. However, if the print is very popular, I will be kicking myself for not making 500 of them. But I won't know this until the print is launched and start selling. If you create a large number of prints in the addition, you may be stuck with the dead print that never sells in pressure to sell the rest. You will want an addition to sell, because this greatly increases the value of your limited edition prints and your reputation as an artist. Once you have decided on your addition size, keep track of your number count. As you sell prints, you will want to start with one and work your way up to the final number. You may keep the 1st 5 or 10 for yourself as artists proofs and sell them later at a much higher price. Once a prince in the addition sells out, the value goes up and you can sell the remaining five you own for a large profit right down the addition number alongside your signature, and it will look like this like 27 out of 95. This means it is print number 27 out of 95. Again. Keep good record of your numbers. You don't want to have to number 27 floating around, nor do you want to skip a number that could have been money in your pocket. Sign your print with your signature. It could be in either Spain or Sharpie pen. I personally prefer paint because I think it is more authentic 22. Advertising Online: advertising online. Once you have products to sell, it is very important to begin advertising them online. Online advertising is a great resource and presents your art to potential buyers. Any sales that you generate online will most likely be a result of advertising. You need to have a budget for spending on advertising, but most often your sales will far exceed your budget. Your goal with online advertising is to attract more customers and sales and receive in our oi, which is a return on investment. These cuffs customers will be your arsenal for any future sales, so hold on to them tight. You can advertise your art through all your sales channels, etc. And Amazon. Even Pinterest, for example, allow you to promote your products on a daily budget. Do this for all your products as it will get them seen in search results. The's promoted listings will rise to the top in search results and produce more traffic. More traffic means more sales, so it is important to do this. You can set your budget for just $1 per day. You can also promote your posts on social media like Instagram and Facebook. If you desire increased engagement in your post to attract more followers, comments and likes. This is a great idea. Facebook is the most powerful tool for advertising your art for sales, and I will dive into it. Here. You will be using Facebook to advertise all their products, create an advertising account. This is called the ads Manager and attach it to your fan page. Any post you create on your Facebook fan page will be used to create ads to create an ad. You will want to first create a new campaign or create at you will see a variety of options for your marketing object objective. Choose conversions as we will be wanting to convert our visitors to buyers for your conversion. You want to optimize the website for add to cart or purchase. You will need to install the pixel into your Shopify account or code it into your website so that Facebook can create data around your ad and track the visitors. Under the your ads manager, visit all tools and pixels under asset. Follow the instructions for installing the pixel into Shopify, creating your audience. Create an audience you will be targeting for your Facebook at Facebook has many options for finding your audience, so you must be strategic and selecting the right audience and narrowing down your niche. Start by advertising in the United States. In detailed targeting, begin listing all the attributes of your audience. These are your interest groups, so you want to create relevant interests around your art. Ask questions like What is your target buyer into, UH, what about your art? May interest them. Where would they go to buy your art? What is relevant in your heart that may be relevant to them? Who is your buyer? Are they a hunter or Gardiner? Or even a dentist? For example, Facebook will show you the size of each interest group and build your audience size around it. Include as many that are relevant. You will want to narrow further to break down your large audience into an audience size of 50,000 to 750,000. For example, if I was selling a bison painting, I would target people who are interested in bison and buffalo. Then I would narrow further to target people interested in Yellow Stone National Park. This is where you can see by. I will then narrow my audience further to target people who like fine art and paintings. I saved this audience as you will want to use it later for creating more ads and testing ads against each other. Edit your placements toe on lee. Be on Facebook news feed. This will significantly reduce your audience size to go back and adjust your interest groups to get it between 50,000 to 750,000. Set your daily budget to start $5 per day. This is a perfect number to begin gathering data and sales. You will have many options available to you to create your ad. You can do a single image or a carousel of images or even video abs. I recommend trying them all and seen which converts the best for you. You can create a new ad or select from an existing post on your Facebook page. I was suggests using an existing Facebook post, as this is designed to bring in the most amount of engagement. It will also increase the following of your Facebook page. Writing out the text is crucial. It is where you want to be specific in your product and offer and create a sense of urgency when scrolling through your Facebook feed. Will your ad stop you and make you read and then make you buy right? A very compelling statement about your art that convinces people to buy. Use Clickbait inwards to entice them to follow your call to action, which is sending them to your product on your website. Here's an example I created for a top selling at. It's unlike anything you have seen and there's Onley 50 of them, and I want you to have one before they're gone. If you love bison, the heritage of the West, then you will love this limited edition print in your home. It ISS hand signed and numbered by me. James Corwin on canvas Ready toe. Hang and not ship it to you free. Get it now before it's too late. You don't want to miss out because they are already going so fast. And after the 50 year sold, that's it. Get yours here. Do you see how I have created a sense of urgency in my limited edition print? I also told them why they should buy it and what makes it special. I created an offer for free shipping as well. I ended it with a link to the product page. Add any relevant pictures and create a call to action and put your product page. You are l to send your buyers to the ad will direct them from Facebook to your website. Facebook will track the actions from the visitor and let you know how many people have added it to their cart and how many have initiated. Check out how many of purchased. Then submit your ad for review. Let your at run for at least a week. You can gauge your level of interest in your product by how much engagement is getting, like likes common shares and how many ads to Karcher purchases are made. If you aren't get getting many of the either of these and try a different audience instead of interest groups, it is difficult to get it right the first time. It doesn't mean your art isn't sellable. It just means you haven't targeted people who are interested in it. Yet once you have a performing ad, you will want to scale it. You can scale it by increasing the daily budget to a higher amount. Make sure you're getting a return on your ad. Spend, though you can track your ads Ben and Conversions in your ads Manager account overview. You can also scale by creating look like audiences. From your data, Facebook will create a lookalike audience based on those who have already purchased. This is the power of the pixel, as Facebook will create an even more targeted audience for you of people who are highly likely to buy as they're similar to your previous buyers. You can create a lookalike audience by following the steps in the custom audience section using your pixel or your products. You earl, create a new ad using this audience. You can continue to create lookalike audiences based on your buyers. Facebook is powerful in generating sales, so I encourage you to get familiar with the ads manager and begin creating ads for your best product. It is super rewarding to wake up every day to sales 23. Over the Shoulder Facebook Advertising Part 1: All right, we're gonna go over the screen here, and I'm gonna show you my, uh adds manager account and show you how I set up ads and what ad should look like. And hopefully this, uh, video will really help. You kind of give ah an in depth look into how to create ads and scale your ads. Right now, we're in my accounts manager, and ah, you can see a This is for this month already. And, um, I just I created a few more, uh, new ads. Um, just a couple days ago. I am. This is all for one painting, which I'll show you or one limited edition print. And, um, I'm just ah, testing these ads against each other and seen which ones convert the best. And then I will use those ads to scale and turn off the ones that aren't converting. Well, you can see this one's converting really well. I've already had 43 as to cart this month already, and this is how much each person is costing me. Um, and of course. Then there. Set toe check out. Um, this is, um a P p e. Is my conversion here so I'm converting toe adds two carts here. Um, and here I'm adding converting, um are my conversion is targeting, um Thea Post engagement for the image. This is hardening. Adds two carts from my video that I created and on this is more, um, engagements on the video, like likes comments, shares and, um, purchasing the video and purchasing the image. So then you can see, um, with all of these, um, the ad sets, I'll open up top one, for example. Click on that one. You can see here the I've created a lookalike audience That's a scaling technique that I talked about in a video and see have got 16. Adds two carts and can show you from those sixteens. I've had five checkouts initiated and four purchases, and that's on a $5 per day budget. Man, I spent here's ah, how many people are clicking the button, which is, um, shop now button. That's my call. The action. And then how many people have, um, clicked on my link, which is the you Earl directing them to the sale or to the product page for them to buy. So let's take a look at um some of these. So I'm gonna show you this one when we're gonna going there, here, inside the ad and I'm gonna show you what I walked through. Ah, in the video that I posted. So here's converting to my add to cart, and I can get rid of this and I can change it to initiated check out or a purchase. I'm gonna leave it to add to cart because I like to see, um, how many people are in adding this product to their shopping cart because this will let me know if there's interest in the product with my interest group. So I have it on a $5 daily budget. And, ah, here's my audience. I have a thea look like audience, um, targeted And this looks like and this look like audience is, um, based on people who like bison and American bison buffalo, but are also list interested in these national parks. So, um, Yellowstone National Park. But also I figured, if you know, people are interested in any of these national parks in the West, they're probably familiar with the bison animal. So they'll, um you know, if if they like this and they like this. Um, Then we've already narrowed down our audience to somebody pretty specific, but they're gonna also like, he must also match, um, these interest groups in artwork. You can see if we edit these. Here is my saved audience for Yellowstone National Park and and see the, uh, the size of the interest groups. And you write him in here and they pop up. So you know, 1.4 million people are interested in American bison. 11 million people are interested in just bison. Smaller percentage of a smaller number of people are interested in Buffalo Bison's. If you see, if I put in Buffalo is gonna bring up like Buffalo, New York or Buffalo Wild Wings, Buffalo Bills, Buffalo burger, like all of these are not like are not, um, white. Buffalo is close, but I didn't paint a white buffalo. So none of these air applicable or relevant. Teoh My, uh, interest group. So I'm not gonna include them. So now they must also match. This person must also like these categories in art, these interest groups and there's a lot of them. So I've included a lot you can see, like 89 million people. 61,000,200 million. That's a lot of people that I'm gonna be targeting. That's why I create Thea. Narrow down further, but you'll see narrow further because I want to cut this $200 million audience town Teoh, a smaller audience, even see my audience size. Here's 90,000 people, which is in my sweet spot 50,000 people to 750,000 people. So these people also like dark. But they also like thes national parts that go saying didn't see how big they are. Um, here's Yellowstone Glacier, Great Smoky Mountains, the Greater Yellowstone Ecosystem West Yellowstone Yellowstone National Park. So all of these, uh, this interest group here that I've narrowed down has spent a very well performing interest group, and I've had many sales from it. So then I mentioned adding, In your placements, this means taking it off instagram and audience that work and just leaving it to Facebook. You're gonna advertise on Instagram if you'd like later. It's hard to convert on instagram, Um, but we are artists, and it's easier to show our art on instagram and produce sales, and somebody's maybe selling like, uh, I don't know like T shirts or something, right? Um, so yep. Bid mounts. Automatic. All this is usually I don't touch all this. And, um, so that's a little inside the ad. Let's look at the ad itself. And, um so here's inside. The, uh it's ah, you can see it's connected to my Facebook page. I can connect it to my instagram account if I like, Um, here's where I can create an ad or use an existing post here. I have created the ad, um, but usually I use an existing post, and I'll show you the existing post on my Facebook page. So here's see your l that ah carries the product that I want to send people to so that they can check out. And here's what I've written the text this Ah, this section is super important. This is where you want to be most creative and create a very compelling, uh, caption Teoh capture your audience. And so I I know when I'm helping other people you know, set up their ads, I tell them. Okay, So if you're on your Facebook page and you're scrolling through all your news feed and you see your ad. Is it going to stop you and make you read and then make you follow Go shopping and buy the product? If it doesn't, it's not gonna If it doesn't convert you, then stocking to convert anyone else, right? So you want to create your you're text here to be in gate as engaging and interesting as possible. You want to stop people when they're scrolling on their Facebook feed on. And because there scrolling so fast they're not going to, like, stop toe, look or read for any more than, like, a couple seconds. Right? So that's why I've written here. There's like it's unlike anything you've seen and there's Onley, 60 of them. I want you to have one before they're gone. You can see, like you know, there's more to read, but they're only going to see this much. And so, like, I have to make the first few sentences as like mysterious and captivating as possible to get them to say What is this like a beautiful painting? You know? What haven't I seen before? And why is there only 60 of them? You know? So I'm gonna quick Seymour, I'm going to read about it, and I'm going to read. Oh, wow. Okay, it's ah limited edition print, and it's hand signed and oh, wow, Free shipping. I I got to get this because they're almost sold out. So I you know, I love the picture. I could use this in my home, So I'm gonna shop now where I'm gonna cook this link, right? So you can see, like, here's, you know, some of the act reactions, um, comment shares on just this one post, right? Because I put in the link, the link automatically picks up the information of the product on my website. Um, and there's my call to action, which I have many options here. I might sign up or see more, but I just do shop now because that's what I want people to do. Has my pixel here, which I'm gonna show you how to set up next. And that's when you confirm and send it in for review 24. Over the Shoulder Facebook Advertising Part 2: um I'm gonna show you the video as well. So we're gonna look at that video year. So this was a video ad that I created and you can see here. I'm using an existing post that's on my Facebook page and using the same caption here because it's been converting a lot of people. If it's working, then why change it right? And then I have the video here, and you can see this is a video that I created. Of course it has sound, but it's off right now, so I encourage you. Teoh, um, could create videos to try different types of ads. Um, no, I created I. I generated $1200 over $1000 on this ad just hours after I posted it. So it is really, you know, will pay off to put in the time in the effort in creating unique ads. So this one I, you know, go into depth and I talk about, um, how I embellish my print and add texture and oil paint to it and also how I sign it at the end. And so, you know, I just wanted to give people and more in depth look behind the painting itself. And, you know, this creates an emotional appeal, especially if they're limited edition. Great. So it was a little bit adds there, So I'm gonna, um I'm gonna actually show you before we do the pixel. Another ad for a different interest group. So we can I'm gonna pick a very different interest group here. Oh, uh, okay. Giants, Loomis, that's that bison painting I just showed you. And we're gonna look at I turned the sad off. Um, because I don't want to run it right now. Um, you know, show you the interest group that I created for a pillow. That's the same image. But I created a different interest group because I'm trying to sell people pillows not, um, you know, not limited edition prints. So, here again, I have people who are interested in art. Um, all the different types of art, but then people are also interested in interior design and bedroom furniture. You can see betting, betting furniture, couch cushion, home decor, ideas, dining room in the core, home decor, living room, interior design, furniture, cetera. But they're also interested in throw pillows and pillows. But then this could still be anything right or any, Um, style. It could be abstract pillows, right? So I have to narrow this down to Western because it's bison. So now my interest groups are targeted to people who like the West and Rodeo in Western gear, in Western wear horseback riding. Now my audience is 2.2 million, which is a little bit high, even with my edit placements, so I could narrow it further. You can see what happens when I do the bison that must also be interested in bison and interested in American Bison year and then also interested in Buffalo Bison. We go no, my audience sizes 69,000 people, which is Ah, little on the lower side. But, um, it's definitely a very refined audience. I mean, look, my targeted buyer now is somebody who's interested in fine art, interested in home design and furniture. Also interested in pillows interested in Western seemed, um, stuff and interested in bison. So there's super refined. So when this ag it's, uh, sent out is gonna target people who match must match all of these. And so they're most likely going to love the pillow that I'm offering and buy it. Right. So, um, let me show you what that ad looks like. Yeah, I'll say that. So here's the ad and I can show you. Yeah, And when I wrote about it, so says here, Um well, we can read it here. Do you love bison? You will love this Western dick decorative pillow featuring giants in the mist. A painting by James Corwin Bison buffalo and Yellowstone National Park often huddle around hot guys are missin steam during the winter to keep warm. The ice and snow begins to build on their for creating a large snowing ghosts. This soft pillow is an excellent addition that gives character to any space. It comes with the soft polyester insert that will retain its shape after many uses. The pillowcase can easily be mission wash. Pick one up here so you can see like I'm I'm, you know, really going into death here about what the product is and why it's inspired and and, um, you know, creating an interest around it. If people love bison, then they're gonna love this pillow, especially when I've created a story around it right here. You know that that's the emotional appeal there. Wow. You know, like, this is this is neat background, too. You know, this image and then, you know, people want a quality product, so they want to know about the product itself. And, um because there isn't scarcity on this. I can't really, um, create any, uh, you know, like like I did on the limited edition print. Where said, Oh, no, they're There's only 60 of them left. Like you have to get yours. Now. You know, I really haven't infinite amount of thes, so it's hard to do any sort of scarcity. Um, but anyway, so again, it's Here's an image of it, and it's connected to my, um, website. And people can shop now. So it's looking toe adding your pixel. So if you go up here, toe adds manager and go toe pixels, it's also found in all tools, which you can go here under assets. Go to your pixels. I already have my pixel set up, but it will, uh, show you how you can set it up with instructions. And you'll want input this into your shop. A five page. Get this loading up here. Here we go. So here's where all the data is for my pixel. You can see how this week how many page views have gotten 8000. How many people have you that was like half the people view it who have seen the ads. That's a great conversion there. And then I don't know what that percentage is that have added it to the cart. And then finally, how many people have, actually, you know, made a purchase? Anyway, Facebook are the pixel. Installation is complete, but over here's where you will see toe set up your pixel or right here as well. Um, we'll see what your, um so you can manually in code pixel yourself. Um, you know, show you how or you can use, um, the integration Nothing. Which is a Shopify, which is what I dio. And once you have your pixel generated, which automatically generates it for you, you'll go here inside your shop. If I and under preferences on your online store, you'll see Facebook pixel. And you just added in there, and that's all you need to do. It's super easy. So, um, go ahead and set up your pixel and then start creating ads and, um, do what I do. Where I, um I test ads against each other. Meaning, um I'm I'm gonna launched several ads and see how they run for a week and then those that are running well, l scale increase the budget, maybe make a lookalike audience based off that audience, and then I'll turn off the other one said, aren't working well in stop spending my money there. But right now you can see that I'm spending 5 10 15 2025 30 $3 a day advertising these products. But every time I get a sale, the average sale is over $200. So I'm definitely making a great return on my investment. And that's, um that's the ultimate goal there. Don't don't obviously spend more money each day than you are making, um, over the long term. So, like last month, you know, when he spent $1000 advertising, but made of $9000 in return on my at spent 25. Advertising in Magazines: advertising in magazines. Advertising your art and magazines is a great way to reach. Affluent are collectors and galleries. The distribution for art magazines lands in the hands of other artists, art collectors and galleries. If your art is unknown, it will be seen by the most important audience. However, this comes with a heavy price tag. I would suggest considering placing an ad in a magazine when you can afford the ad and don't mind not receiving a return on your investment. Many artists hope that advertising their art in magazines will produce a sale. Unfortunately, this not often the case the ad will probably be looked at for 10 seconds and then passed over, and you just paid $3000 for that 10 sec. Every once in a while, though, a collector will see your art and fall in love with it and pick up the phone to call you in . Place an order, but don't count on it. The one time you place an ad, you can place an ad in each monthly edition for a reduced cost. They say it takes up to seven times for someone to see an ad before they buy. So if you have the budget to do so, I recommend placing the ad seven or more times in each. Consecutive addition adds varying costs between magazine and outsize. A full page ad can run anywhere from $1500 to $4000 in the back cover or premium placement such as inside cover can cost $5000 or more. Smaller adds such a zoo, 1/4 page or a page run much cheaper, like $400.600 dollars. But they're hardly worth it. As it is impossible to get your art big enough to be noticed. Your goal of advertising is to be seen. Buying an eighth page ad won't get you seen. You will be crowded by the other seven ads on the same page. You can reduce these prices by agreeing to place an ad in multiple additions, like I said, but you're then contract ID to paying for each edition. For example, $2000 for eight editions will cost you $16,000. Do you have the budget for this? The magazine's run on advertising dollars. So unfortunately, it costs quite a bit. Here's here is an example of advertising rates for Western Art and Architecture magazine, One of my favorites. You can see the different prices they have for the different size ads, and the prices get cheaper as you run the ad for more than one time. Often the return on your investment may not be a sale being picked up by Petit GIs, but you may be picked up by prestigious gallery. Galleries can carry several art magazines magazines each month for their visitors to read, but also show off their artists that are featured that month and written up in articles. The galleries will look through the magazines, and if they see your art, they may think it's a good fit for the gallery. Some magazines also offer an incentive for advertising. If you place a full page ad, for example, they will give you a free editorial. An editorial is a written article about you and your art. These incentives air great because not only is your art being shown to the subscribers and red, but they learn more about you. This is ah will increase your chances of a sale or being picked up by a good gallery. Advertising in magazines is an important way to be seen but to your most important audience . But it comes at a great cost. Only invest in advertising here when you can afford to lose the costs without a return on investment, The return on investment is being seen, which is great. But if your business is losing $4000 a month without additional income, come in. Forget about being seen. You won't be in business anymore. 26. The Power of SEO: the power of s CEO search engine optimization, commonly known Assess CEO is a very important part of running your online business. Its sole purpose is to drive traffic to your website and increase your rankings and search results. If you are selling anything online, you want people to find you and find you quickly above the other competition when they search for your product. S CEO takes a lot of work and knowledge, but you can hire experts to do this for you. They will be able to come through your website and optimize it for ranking and search engines and drive more traffic to your site. More traffic to your website means more conversions and opportunities for sales. Also, when someone searches wildlife art, for example, you will want to be on that first page of listings where you will be seen. A very small percentage of people look on to the second page and search results and even a tinier number of people look at the third page. Forget about the fourth. Now where do you want to be? If you are on the 16th page, who will ever find you and buy your products? Here are some things you can do right now. While the algorithms that search engines used to categorize your website are constantly changing, there are a few practices that do help considerably. You will want to optimize your website for relevant keywords. Use Google's keyword planner to research keywords to search the count and competition. While life art may be very competitive, but elephant art may not be, you will then want to fill out your website. Targeting these relevant keywords by including them in your written content entitles Google spots, come through your website every so often, and will pick up these keywords and then categorize them. Under that keyword, you will rise up in rankings with relevancy and back link supporting your matching keywords . Back links are links directing traffic to your website from an outside source. Any time your website and businesses mentioned on another website that creates a back link . The more back links you have, the more the search engine will increase your ranking due to popularity and relevancy. If everyone is talking about your elephant art, then the search engine will identify us a credible sores on elephant art and push you to the top. This is why a less competitive niche can be easier to break through rather than targeting something like contemporary art. S CEO is an ongoing process and never a one time job. This is why I recommend an expert to handle your ASIO and create back links for you. If you can afford to do so, hire someone to help. Most likely, it will provide you with a return on your investment by producing more sales. Don't expect overnight success, so it is a long process to slowly build your daily traffic count and relevancy in search listings. But it is absolutely necessary. If you decide to do this job yourself, which I have done, I recommend learning to do so and dedicating an hour a day to it. There are many more. Resource is on the Internet and in books that go into depth on this practice. Now consider it an investment and integral part of your business. If you intend to sell your art online, then you must drive organic traffic to your website. And the only way to achieve this is through a CEO 27. Email Marketing: email. Marketing email Marketing is a powerful way to stay in touch with your customers and provide them with additional opportunities. The purchase your product while keeping them updated with anything new in your art world. Your email. This should always be growing, and it should include the addresses of previous customers and potential clients. Every visitor to your website is a potential customer, so you must create a pop up or a section on your website to collect their email address. The same goes for social media account. Whenever someone shows interest in your art and products, collect their email address by collecting their email address. You will bid be delivering them news updates and deals on your art. Most likely they will buy from you at some point, so it is important to keep them close. Also, place out a guest book to collect email addresses at your art shows. These are also potential clients that you may be able to sell to later every month. Create an email campaign that features news about you and any new art you have created. Also, let your subscribers know about any deals you have to buy your products. I call this email, a newsletter and most businesses provide newsletters. You will want to send one out at least once a month. I use mail chimp to create my newsletters. I build the email on the website, and then it is sent out to all all at once. To all my contacts. I can then track who opens it. And if they have made any purchases. Sites like Shopify and Facebook allow you to integrate male chimps so that every time you collect an email address it automatically get saved into your mail chimp lists. I recommend you begin collecting email addresses now and start designing your monthly newsletter. Email Marketing is a gold mine and where you will find the greatest potential for sales, so nurture it and grow it. 28. Go Where the Money Is: go where the money is. Unfortunately, when you create art, buyers don't magically appear and by you have to go to them. This could be in the form of galleries and shows, but I like to think outside the box and go where no other artists are going. This takes confidence and some original thinking, but the rewards are great research Where the money is around you do the wealthy live in a certain area of town? Where do they hang out in shock and eat? Visit these places. If you see a new mansion being built, meet the owners and offer your art to decorate their home. Most likely they will need to decorate their home, and they will like the idea of buying from local artists. You can also make partnerships with interior design companies and pay them a commission every time they sell your art. I am partnered with one of the top interior design companies in Colorado, and they service many wealthy homes every month. Where do the wealthy shop put your art there? Post fliers in this area advertising your art and get your art scene. Also, eat where they eat, become a regular in their area. This may cost you money, but I see it as advertising. You were looking to make a connection and network with these individuals as you become a regular, open up conversation with them and establish a relationship. Most likely they will buy from you and share about you to their friends. This is super powerful. Now where do the wealthy stay? One of my favorite ways to establish a relationship with the wealthy is to vacation at the luxury resorts. They dio were both staying for an extended period of time in one location. So it is easy to network and create lasting relationships. Almost every time I stay at these resorts or teacher workshop there, I leave with a great network in nearly $30,000 in art sales. It is an investment in money in time to stay at these resorts, but they're attracting the perfect clientele for your art. When they're on vacation, they are enjoying themselves and already spending plenty of money. So it's a perfect opportunity to up sell them with your art. Make it fun. It is not difficult to get on the inside and hang out with the rich and famous. You just need to go where they go and establish a relationship 29. Providing Customer Service: your business exit strategy. Here is a question to ask yourself, How will I accept my business throughout your art career? You will have the opportunity to build your business and set it up for your exit strategy. Will you want to retire? Sell your business, pass it on a family or let it dissolve when you pass away. If you want to retire, then you have the option of selling your business. But how do you sell in art business people can't create your are true, but you can sell all the assets and licenses. Many artists have continued to produce their artwork for the world long after their death, and this is due to the copyright on all the work. The work can continue to be reproduced under these copyrights for many years, and if the work is popular, many people will offer considerable sums of money to buy these copyrights. For example, Walt Disney created Mickey Mouse and copyrighted the little Guy Long after Waltz Personal death. Mickey Mouse has continued to be recreated and generating a nice profit for his company. Thomas Kinkade continues to produce products incorporating his art since his death in year 2012. If you have a best selling print Siris in a product, you can sell this license along with all images to another company to continue reproducing it. The sale of your company could provide a nice retirement savings. Also for your retirement. You could save a couple original pieces of our every year during your career so that by the time you do be tire, you have, ah, sizable collection of your original art. You can sell a few of these pieces a year to supplement your retirement income. These pieces will be selling at the height of your career so they will be worth the most in value. You can also pass this collection of our onto your family as a legacy to provide income for generations. Unfortunately, without proper planning throughout your career, your business could dissolve when you pass away without benefiting your family and the world with your beautiful art, I believe every artist desires for their art toe, live and be admired long after their death. Your exit strategy can ensure this happened. Providing customer service customer service is undoubtedly one of the most important aspects of your art business that you must learn to do effectively. Customer service is working with your clients and customers to provide them a service above and be on your call of duty and treating them with loyalty, integrity and respect. Customer service is not easy, but offering a great customer service will place you far beyond other artists. Great customer service establishes a relationship with your clients that will serve them and you over the entirety of your career. Treat them well and they will be with you for life and rave about you to all their friends . Customer service is your responsibility, obligation and duty, and therefore you must go above and beyond to provide your customers with a world class service. Why? Because no one else is doing it and you will attract buyers because of your reputation for providing the best service through my early years, I learned the hard way when my customer service sucks. People told me so, and this was a huge wake up call. I'm going to lose customers unless I learn to be prompt and meet their needs quickly. I would slack and responding to messages and delivering on product. I was too absorbed in my heart. This unfortunately, is what happens to many artists and why they don't provide a great customer service. I began to change my actions and develop an attitude of world class service. I want to treat my customers like royalty. They're buying my art and for that I am so grateful. I can't do enough to service them. They are supporting me and therefore they deserve the best that I can provide. Today I am always in touch with my customers, asking if there's anything I can do to further enhancer purchase and relationship with me. You see, when someone buys my art, they buy me as well and a luxurious service that I will provide well beyond their initial purchase. Most likely, they will be repeat buyers, so I want to keep them engaged. Too many artists neglect their previous customers and focus on acquiring new customers. These previous customers are a goldmine they already bought from you. Once they will buy again, so nurture your relationship with them and provide them value far beyond the value of your art. If someone pays $500 for my small painting, I'm going to still give them a $1,000,000 service when problems arise. I see them as opportunities to provide a better service and product. I don't mind taking product returns because it means I can provide a better service and product to the customer. There is a reason they're returning it, and it is your duty to fix that problem. When a customer reaches out to you via email or phone, respond right away. Good customer services being prompt to answer their questions and meet their needs. Communicate in a professional manner, addressing them by their name and a message. Ask if there's anything you can do to further enhance their product or experience with you . Also ask about their experience with the product. This will provide good information on how to increase the quality of your buyers. Are acquisition experience when working with customers and person have an attitude of gratitude. Being grateful for the opportunity to provide great service to your customer will radiate from you and motivate you to go above and beyond and meeting their needs. This will create a welcoming environment sure to move your customer toe a buyer, you must wow your customer and treat them like royalty. No matter the situation, they will remember this, and it will positively affect the relationship with you. What to do with angry customers. Every so often you will deal with angry customers. It is important to identify why they're angry in the first place. Most likely, it is because you have failed to deliver on a promise or an expectation they had towards your product or service. Angry customers can easily be turned into satisfied customers. When you address this need, ask some questions to understand the source of their anger. Like what is about this product that isn't working for you? Or what can I do to provide a better product? Would you like to exchange this product with a different product? And what can I do to better service you in the future, then follow up by meeting their needs? Providing customer service is not a choice. It is a demand from your business and an opportunity to give more than you think is necessary. Never settle for just right or just enough. This is what everyone else is doing. And to be successful, you don't want to do what everyone else is doing. You want to break out on top and be the best right, so show that you are the best by providing the best service in the art world, 30. Accepting Payments: check out and accepting payments for sales. There are various methods of accepting payments for sales when selling online. The platform that used, whether it be Shopify, PayPal, etc. Amazon, etcetera. They all have their own integrated method of accepting payments, but many of these carry over. For example, you will see it check out the option to pay via credit card or PayPal or Amazon payments. You will want to create an account for all of these. It is nice for your customer to have multiple options for paying for your product. However, do not accept cheques or bank deposits. These can lead to fraudulent transactions on your website. Incorporate these payment systems into your check out or have someone code. The men. You will pay a small fee for every transaction, but usually no more than 3%. Everyone pays these fees every time you check out anywhere. Grocery store. Walmart Gas Station They're paying a fee for you to use your credit card, but hardly anyone uses cash these days. So just just accept the fact that you will lose a little bit off your sale price. After a payment goes through, you will be asked for your bank information. These payment companies hold your money in their own accounts, and then we'll ask for your bank account information. Provide this, and the companies will pay out on schedule into your bank account. It's super easy made the check out as simple as possible. No one wants to input information over several pages. Ask for their name, email and shipping address, then ask for the credit card information. And that's it. So many sites ask you to create an account and then run you through so many pages before completing your purchase. This is discouraging and it waste time. Amazon identified this, and they created the one click purchase. You can also send invoices to customers through sites like PayPal. Within your account, you can request payment or send an invoice to your customer. It's super cool. Create the invoice with detailed information of the product and its price and then send it to their email. The customer commend open and check out without having a PayPal account. The money then gets deposited into your account, and you can request a Have it transferred to your baby when accepting. Pay Matt payment in person. Request cash or cheque and trust. The check will go through or use APS on your phone to handle the transaction. Like pay pal in square. While you may not be carrying the swipe or square with you at all times, well mechanism that you can swipe the card through, you can manually input a transaction into the APP with their credit card information. If you are exhibiting at a show or gallery, usually the venue, our host will process the payments for you. 31. Bookkeeping your Sales: Well, keeping your sales bookkeeping is one of the downsides of running a business. It takes time, and nobody wants to do it. That is why businesses often hire a bookkeeper to record all the sales in financials, so it is nicely organized for taxes. I, however, choose to do my own bookkeeping because I like to know my number, my sales members. But, uh, I may turn this job over to someone really soon. There are many Softwares that provide a good bookkeeping service such as QuickBooks. I have used some of these Softwares and I just find them to be complicated. So I prefer to use numbers and excel spreadsheets. Whichever method you choose remain diligent and organized. It is easy to slack on in putting the numbers yourself. And then you begin to forget what the sale price was or how much it cost a ship. So it isn't important to input these numbers right away, so they are accurate. I set up my spreadsheets and columns with my purchase price, followed by cost of goods sold my commission if there is one, this ah usually includes the Commission state galleries, but also that 3% I paid with a credit card processing company, then shipping costs. And after all that has been deducted, been deducted from the purchase price, my net profit. I also record the order number if I And if I have any receivables, which is money owed to me for a product that hasn't been paid in full yet. So here is an example of some of my sales. You can see that I have categorized my products by color, The limited edition prints of yellow, every other product that not a print is red. And then my classes are green. Um, what you don't see here on original painting is blue, so you can see how I've divided them. Uh, I've listed Thea full purchase price and then all the deductions by the columns leaving me with my net profit. It is easier for me to track the totals with this method and add up all the categories for my estimated sales and profits. This spreadsheet then gets exported during tax time with all my required information. No, If you hire someone else to do this process, it can give you more time to create art and remove the headache. Obviously, I like the business side of my art. But I can understand most artists do not want to deal with a tedious task of bookkeeping. If you can afford to hire help, always do it. In my opinion, a bookkeeper can even be a virtual assistant online for just a couple 100 bucks a month, or someone local who does. But keeping for a number of clients hired someone reliable because accuracy is most important to avoid problems with the IRS later on. This includes yourself. Are you reliable and responsible enough to record accurate numbers? Sometimes we're not and make some small, unconscious corrections to make the numbers seem more appealing or we leave numbers out. It probably won't get noticed by the our ire s, but it is good practice to start now before you're making millions of dollars in profit and a tiny change is noticeable. 32. Shipping your Artwork: shipping your artwork. Eventually you will encounter the mundane process of shipping or artwork, whether it be shipping prints to customers or artwork to galleries. I never enjoy visiting the shipping store. It takes time out of my busy day. So I suppose I am grateful that visiting the shipping store means that I am generating sales and delivering products. Teoh Happy customers. It is important to find a good carrier for competitive price. I use ups because they have been the most reliable and cheapest carrier for me. I'm sure there are independent companies that are cheaper, but I choose a widely accepted shipper. U. S. P s used to be my shipper until they started damaging. My products are losing my shipment and shipping to wrong addresses and late deliveries. So UPS has always been on time, and I have only filed a claim once for a damage print. They re funded me with the $100 insurance and the cost of shipping. I put a little money into my pocket from this claim. Proper packaging is important to avoid damages to your precious artwork. I avoid paying the exorbitant fees that UPS charges for packaging products so learn to do it yourself and by your own boxes and packaging material. The shipping stores usually sell boxes, or there are many websites that sell artwork shipping boxes. I am fortunate that my printing company ships my prints to me in these boxes. After I signed the print, I closed the print back up in the same box and ship it back out your local office. Your will sell bubble wrap and other packing materials. Pack your artwork securely. Make sure all sides air padded packages are jostled and thrown around during shipment. If you are worried about damages to your artwork, you can request shipping insurance to cover the full value of your art. Usually it is $1 per $100. In value is you have a $2000 painting. Then you will be paying $20 an insurance. It is cheaper for you to just package it very well, but it is not a bad idea to purchase insurance Anyways. I never do because I have insurance from a private company that covers my damages or lost artwork. Tape up the box well, nowadays you don't need a hand. Write the address on the box you can show the shipper the address it needs to go to, and they will printed on a sticker. Prices for shipping could be expensive. Either Charger customer shipping or factor the cost into your product price and charge free shipping. Many of the sales channels and Shopify allow you to create estimated shipping charges. If you know the measurements and weight of your packaged product, it will calculate thes based on the customer's address and charge them accordingly. I always found this to take too much time to put together and never fully accurate, mostly because I never knew how much my boxwood way or its size before I shipped it. And so I always just charged free shipping. My profit margins are high enough that it doesn't really affect my profits too much, and it is more appealing for customers when checking out. For example, I always hate when I'm paying like $300 for a product that check out and they charge $60 chip shipping. I I don't want to pay $360. I want to pay $300. The buyer for your art will feel the same way and probably abandoned their shopping cart. When shipping large framed paintings, you will most likely need to create it, and this goes for large heavy sculptures as well. Now this is the safest option. When a painting or artwork or sculpture weighs more than fold £40 for example, and you can't fit it into a cardboard box, it should be created. A special wooden create is built to fit that artwork. A ship. Ercan, build a crate for you. The cost will be very high, or you can request a custom frame or or even a woodworking shop to build you a creep. The cost of building and create will cost over $100. However, the shipping charges will be slightly reduced as you are going freight. The cost per pounds is greatly reduced, and you won't be too shocked when quoted a price. It costs about the same the ship in £8 box to United Kingdom, as it does the ship in £80 create across the United States. Eventually, you will be creating and shipping artwork to customers, galleries and shows. Find a reliable business or friend to help you build the crates. The shipper will come to your residence or business to pick it up. You can charge the customer for these additional shipping charges When selling a high price piece of art, the customer usually doesn't mind pain. The additional few $100 to get it to their home galleries will pay for shipping of any artwork sold within their store. Also, some good galleries will pay to have your artwork shipped right directly to them from you, though you should most likely accept that you will be paying these fees or driving to wherever they are in delivering a load of your artwork. 33. Using your Art for Charity: using your art for charity. You can use your art to raise money for charity. You will be asked countless times through your art career to submit your art for a charity or nonprofit fundraiser. Athey is events. Your art will either be available for sale placed into a silent auction or a live auction. If it is in an auction type event, be sure there is an audience that it can afford your art. You will not be able to donate art toe every cause, but perhaps you may choose to donate prints over original paintings. Prints are a great way to meet people spending budgets. The people attending the event want to spend money to support their charity, but maybe don't have several $1000 to spend on an original painting. I have found donating art to a charity event to be extremely successful in rewarding. Not only does my art almost always sell over asking price in auction, I am donating to help a special cause. I typically asked for ah percentage of the sale price, and you can too often the fundraiser will ask for 100% donation, but you can request a percentage back to help cover your costs, such as framing or printing costs, and then a little in your pocket. I always request 50% because I know my painting will sell for a high price and the charity will make a decent profit on my art as well. I we both need to stay in business, right? Art always seems to perform best in charities, and people are always willing to spend their money Maura at this time than probably any other time. So it is a perfect opportunity to get your precious art in front of them. Well, supporting a great cause began researching fundraisers and nonprofit auctions around you. They're happening every month, and they're almost always looking for submissions. 34. Handeling Commissions and Contracts: handling commissions and contract. Getting your first commission for a work of art is exciting. The commission is when a customer sees your work and requested personal piece or a specific idea not yet created. This could be a personal view of the landscape at their home, or simply an idea that they have created of something they would like in their home. Perhaps someone likes ducks, and they like your style of painting and requested duck painting in your style. When a client requests a commission, engage them in conversation to understand exactly what their ideas are. It has been my experience that they vaguely know what they want. So it is your job to get the answer so that you can deliver exactly what they desire. Ask some questions on the subject matter what is happening in the scene. Time of day. What style, How big should the artwork be? Right, thes down so that you could began composing an idea. Collect any references and pictures to help you with the process. You will want to share your preliminary sketches and ideas with the client. Nothing is worse than putting time into artwork on Lee defined that it wasn't what they wanted and having to start all over again. A commission can mean money up front. Negotiate pricing with your client. Typically, you will want to charge what you do for your other artwork. At that same size, some artists mark up their price for commissions tended 25% because because it requires more work. I don't do this collective 50% deposit before you start right up a simple contract along with the requested payment. This contract promises you will deliver artwork specified by the client, and the client will deliver his or her promise of payment. The remaining 50% will be given after the completion of the artwork. What does a contract look like? A contract doesn't need to be lengthy. Your stressful. It is simply an agreement signed by you and the client. You confined samples of contracts online and edit yours to fit their your needs. The contract will need to explain what is to happen if one or the other party does not complete their end of the agreement and the legal actions you can take. You agree to create a work of art meeting the specifications laid forth by a certain date, and the client agrees to pay you 50% of front and the remaining 50% after completion. You both sign on this agreement and you get to work. Here is an example of the first page of a contract possum video and take some time to identify some of these key points I've been talking about during the commission process. You will want to update your client with progress pictures e mail them with progress pictures and request feedback and ask any questions you may have. It is important you meet their desires and expectations. Keeping them updated with your progress will ensure that you will deliver exactly what they wanted. When you finish, it is easier to make changes along the way of and start from the beginning. One C Artwork is complete. Requests the final payment before delivering the artwork. In the unlikely event that the client no longer wants the artwork or is unhappy with the product. Contractually, they must deliver on their promise. As you delivered on your you can either push them for final payment or keep their deposit and try to sell the artwork elsewhere. One's final payment has been received ask if the client would like you to frame the artwork or if they would like to do it themselves. Either way, they will be paying for framing if they would like you to frame it, ask for the additional money for the framing costs. Additionally charged them the shipping cost to deliver the artwork. I usually negotiate all of this into the initial cost that goes under contract. For example, I will budget for a $500 frame and $300 credit toward shipping commissions can be stressful . I don't accept them unless the payment is for high and the artwork seems fun to do. I prefer to paint my own ideas, but sometimes it is fun to match someone else's vision. The benefit of a commission is a guaranteed sale and working directly with your client. 35. Framing your Art: framing your art. Choosing the right frame is one of the most critical aspects of the painting process. It can make or break your paintings, regardless of how good it is. A painting married to the perfect frame will enhance your painting. Be on its original state toe, a masterpiece sure to move your viewer toe a purchase. Subconsciously, a buyer can recognize the quality of a good frame or a mismatched frame. Whether or not they're educated on framing a frame must be of quality and bring out important aspects of the painting. To increase the quality of the painting itself. A well matched frame, Concertante Lee bring a poorly executed painting to that of interest and appeal. The same is a bad frame could bring a stellar painting to an unacceptable painting without a sale. What does a well match frame look like? A well known artist told me that the day he invested in quality frames for his work was the day his paintings began to sell and sell well. I took his advice and experienced the same amazing results. Not only did my painting self frequently, but I could raise my prices considerably because the quality of frame commands a higher price just by its look and appeal. I believe quality frames to be those made of quality of materials such as wood and medals and even precious metals like gold, silver and bronze. They're often handmade by a master craftsman, any product of their own design and ingenuity. This means the frame is custom made and mouldings cannot be found elsewhere. They're made in house staining and inlays or all hand carved. It is really a work of art in itself. A custom frame could be made to match a painting. The artisan can manipulate the colors and designed to meet the requirements of the painting . This is truly one of a kind and compliments of painting so well. It deserves a high price tag and it will sell. Make sure to explain to the customer that the frame is custom made to the painting and one of a kind. Here is an image of a couple frames that my custom framer makes, and I used these often for my paintings. They're so beautiful and you can see the detail that he's put in the in lay, but also even the blue blue paint in the crevices of the molding. Now I can make changes on any of these frames. If I don't want a gold lining, I can ask for a silver color or bronze, and I can change the black color to maybe Burgundy color if I wanted. Now here's another photo of some or frames that my framer makes, and he's showing us the shape of the profile and the different style of frames that he can make from just that one profile. It's pretty amazing how different each frame looks, but it's still the same mole, and I can customize all of these to even look completely different than what you see here. If you decide to outfit your paintings with custom made frames, which I highly recommend, it will cost more than the traditional framing store and mass produced moldings, but not much more. I believe the price is to be very competitive, and typically they give a 50% discount. Two artists later, you can mark up your painting 100% to receive the cost of the frame back twice its amount, which is the true value of the frame. If the framers sold it to you at that wholesale price. If you choose mass produced moldings via a frame shop, often the framer can help you choose a frame design to match your painting. If they're competent, they will identify the colors and subject that needs to be enhanced in the painting and pair of frame. Accurately, however, I have found most to be incompetent, and I get frustrated choosing a frame that Harley meets my paintings needs. I end up paying extra for fillets as accents to bring out colors at this point, the prices sometimes even more than a custom made painting. I would much rather sit down with my master craftsman and tell him my needs beforehand and let him design the frame around my painting. Certainly it takes longer. It takes like 3 to 4 weeks, but not as long as that painting will sit on a wall before it sells with a bad frame on it . Ready made frames are the worst. I know they're cheap. Price tag is appealing, but you will not be able to sell your paintings for more money. Uh, it's just like I don't know, putting a brand new and engine in a rusty old cheap car you just can't ask for a higher price. Sure, it will run and drive, but the buyer can still recognize the quality of, ah rusted old vehicle and will not pay more, probably if it had a luxury sports car engine in it. A cheap frame hides the true value of your beautiful art. Let your painting breathe. Even if you think the quality of the frame is nice. How well does it actually match your painting? Here's what to look for in the frame. To enhance your painting. Choose a frame made of solid wood, not plastic. Yes, they make plastic frames made toe look like wood. What is traditional and it fits most paintings well, the profile should not distract from the painting, and it should lead the viewer into the painting, not pull them out. Frames with too much frill and carvings can be distracting and pull the viewer out, same as a frame that is flat can fail to pull the viewer in. Often, the carving and profile should mimic patterns within the painting. If shapes air soft and rounded, so should the frame be. If shapes her jagged and sharp, so should the frame be colors within the frame should subtly bring out colors within the painting, but choose your colors wisely. Dark, dominant colors will be pronounced with a dark frame, but also make your brights brighter. If you want less contrast, choose a more neutral frame. You can always choose frames with a inter bead or lining of color. This could be a gold or silver, even a color, found within the painting. This is a popular choice and can really enhance important aspects within the painting. For example, a matte black frame with a gold lining is often a nice compliment to a landscape painting, as the black enhances a saturation of the colors within the painting and the contrast in the value scale, the gold lining that enhances the light painted within the landscape. Metal frames are typically paid with more modern, contemporary and abstract art and designed to be floater frames. This could be a good pairing, but make sure the colors enhanced the painting. A shiny metallic frame could distract from the painting frame. Size is also important. The width of your frames should be balanced with the painting size, though a very small painting should maybe be paired with a wide frame as it will create the appearance of a much larger painting, and the buyer will receive more value in their purchase of a small painting. Very large paintings could be slimmed down with a thin floater box frame. It depends on your statement as well. If you're painting his grand and subject matter, perhaps it requires a grand, elaborate frame that is wide and heavy. Don't expect to nail your pairing on the first pick like a good marriage. It takes time to find the perfect partner. Place several different styles of frames on your art. You will know when the chemistry is made. It will just look right. Purchasing high quality frames at first could be intimidating, especially if you have several paintings to frame all at once and a tight budget. Get some help from family and friends or the bank to invest in your frames. It is one of the most important investments you can make in your art business. The frames will sell your paintings. They will sell them better than simply the painting itself. And the best sales person and bad frame just creates bad art 36. How to Light your Art: how to light your art. Lighting your art correctly is a very important step in bringing your art toe life. You may have noticed walking around stores versus restaurant versus homes. All the lighting is a different spectrum of either cruel light or warm like. Typically, stores for shopping centers cast cool fluorescent light. Whereas a restaurant is often very warm and subdued to create a cozy climate, the light within a home is usually incandescent warm light. Each spectrum of light drastically changes the effect of the artwork and the colors within it. Art is best displayed under a natural daylight spectrum. Naturally, this is a light. The art should have been created under, However, many artists use a variety of lighting within their studio if they don't have access to natural daylight. I used to use artificial incandescent lighting before I could invest in a natural daylight spectrum, which I will explain how to create. They aren't you create under a certain light should then remain exhibited under that same life. The colors you created were conceived under that certain spectrum, whether it be warm or cool, and they will look quite different. Presented under the opposite spectrum, When you sell a painting or it goes into a gallery or exhibition, it is obviously difficult to know what lighting it will be shown under galleries and exhibitions will typically use a daylight spectrum, but home still use warm incandescent bulbs or warm halogen bulbs unless a collector individually lights each painting with proper lighting. Here's lighting To avoid in your studio, avoid using warm incandescent lighting such as lamps, recess lighting and spotlights. These lights tend to be dark anyways in lighting your art. If you cast a spotlight on your art, then you are working under a very warm light, which will affect the colors in your art. What will appear accurate to you now will later look very different in a gallery that uses daylight halogen bulbs. Furthermore, you want to avoid very cool lighting. If he used natural daylight in your studio, a cloudy rainy day can cast a very cool light and affect your colors. Then the next day could be sunny and bring forth a warm spectrum, confusing your palate, creating your light. I suggest artificially creating a daylight spectrum incorporating both warm and cool life. Halogen bulbs are the best for casting light because of their widespread and brightness. They're also very energy, inefficient and can last for many hours on a lighting strip. Depending on its length, you can attach four plus lights to it and arrange them in various directions. You will buy two types of bulbs. One is a cold spectrum on the box. It will say whether it is cool or warm. I like to use an led halogen bold for my cool life. The other bull will be a warm halogen. Alternate these bulbs along the strip. Cool, warm, cool, warm, etcetera. Use as many needed to light your space. I use eight bulbs for toe light, my easel three toe like my palate and one lights my chair. The mix of the cool and warm produced a perfect daylight spectrum similar to natural life. Then, when my art is placed into a gallery with fluorescent lighting or whore home with warm lighting, my colors hardly changed because it is initially painted under a blend of both spectrums of light. You get it. Here's a picture showing the broad spectrum of light all the way from warm to cool, and there is a number given for that temperature of light. This number can be found on the boxes of the bold, and then the other picture I have is a shot of my studio lights, and you can see how I have the bright cool and then the warm, cool, warm lighting your art in galleries, shows and homes. Lighting your art correctly is very important, and it will make a difference in your sales wherever it is presented. It should have a direct light that covers the entirety of the artwork without leaving a ring of shadow and preferably a blend of cool and warm light. Also, the light mustn't create any glare on your art. If you used a glossy finish, this can produce a glare. But manipulating the direction of casted light can reduce the glare. Lighting is best set from an angle at the side, rather than then directly focused from above. Also, the lighting should be some distance from the artwork to allow the casting light to spread more evenly. This will reduce the ring of shadow on the wall and artwork in a gallery. Make sure your artwork is properly lit. Most galleries don't having a flighting for the amount of art they carry, and I often walk in and see might work and adequately lighted this effect sales. So get your art into a spot that is lit so it can be seen. It is worth it in exhibitions and shows, very often, you have direction over the lighting, even installing it yourself to make sure you have at least one light per piece of art. Track lighting is the best for lighting multiple pieces of art within your exhibit. Create a structure that supports a track lighting just like your studio, and alternate the bulbs with warm and cool light. Turn the bulbs to cast the light at an angle so that the light blends the two spectrums across the artwork. You want to create a wash of light along the artwork and avoid any spotlights. If you want to bring attention to a particular piece than a spotlight can achieve this. But most often you want to create a museum and gallery like setting with even lighting. When lighting your artwork within a home for yourself or a client, use the same lighting it was created under if possible, artwork in a home is often a statement and best place under a spotlight that brings attention to it. Use a cool and warm bulb to cast directional life. There are lance that you can buy that. Sit above the painting on the edge of the frame and cast a light down, and these are effective. But in my opinion, habit taki and don't properly light. The painting fully usually shadows air created. Take the time to properly light your art and studio. It will greatly enhance your artwork and make it more appealing to customers. It will also relieve the frustration of seeing your artwork change color under different lighting. Good galleries and museums understand how to light artwork effectively, so be smart and match your studio and exhibits to their lighting. Your art will universally look as it was created wherever it is shown. 37. Applying to Exhibitions and Competitions: applying toe exhibitions and competitions. One of the most important jobs as an artist is to get your art scene. You could be the world's best artist, but if your heart isn't being seen, it isn't going to sell and you aren't going to gain recognition. Fortunately, there are many opportunities for artists to have their work seen. Among these are exhibitions and competitions. Exhibitions can either be group or solo. They're held in a venue open to the public and invite people into browse and purchase. Art exhibitions happen every month all over the country. In world, it is important that you become aware of them and apply. Competitions also occur frequently and are designed to award prizes, two winners, a lot of competitions, air held online and targeting a certain thing. For example, plane Air magazine has monthly competitions for the best plane air painting in numerous categories. If you win, you were awarded money but then entered into the annual grand prize of $25,000 and a feature on the cover of the magazine. Competitions are a great way to receive cash, awards and recognition, often exhibitions after best in show financial awards as well here it is. Here is the example of the plane Air Salons competition awarding you $20,000. You can still apply to this competition because it happens every year. Both awards and exhibitions congee recorded in your resume or C V. A gallery and museum will take great consideration in your activity as well is the competitions and the competition and exhibitions you apply to when applying to exhibitions and competitions. You will be asked to provide your CV artist statement and images of your best work. It is often a juried process. Expect to pay a fee around $35 to submit these materials. They don't review them for free. Obviously, the fees can add up quickly every time you want to submit material. But sometimes being entered is prestigious enough. Whether you win or not, many exhibitions and competitions are extremely competitive and tough to get into, but if you do, it's a huge win. Began researching and making a list of ex exhibitions and competitions you want to apply to make a note of their deadlines. Many deadlines are months apart from the event date, even up to a year. Also, consider if you are willing to travel to these exhibitions or sending the host the art. Some exhibitions require you to set up an exhibit and be present, while others request you to send our to their group show. Some shows even travel between venues over a period of time like a traveling show. Ask other experience. Artists for show and competitions they think our best to apply to some shows could be a complete waste of time if they don't bring in good traffic in sales. This is more often the case, So investigate the exhibition before you apply to see if it would be a good fit for you and worth your time and money. This goes for competitions as well. Ask yourself, How well does your art fit the theme there promoting? Does your art fit into a category? Who is judging, and do they appreciate the type of work that you do? How do you compare to the other artists? Will it be an easy win? Ors everyone else way more advanced artistically? Asking yourself questions like these will help you weed through all the exhibitions and competition and save you time and money 38. Exhibiting at Art Fairs and Festivals: exhibiting at art fairs and festivals. I first began selling my art at local fairs and festivals. My summer job in high school and even after my first couple of years in college was setting up a booth at the weekly Farmer's Markets in summer art fairs. This gave me great exposure and trained me and selling. Although I was selling cheaper products, I still managed to bring in as much summer income as my friends who spent their entire summer laboring at some stressful job. I attribute my start and a lot of what I know now to these fares. It taught me to recognize what people are interested in and what they buy not only with my products, but also at the other boost. Around me, I began to have a good sense of what worked and didn't work. Here are some of the things I discovered most of the fares and even farmers markets require an application and to be juried in first, get these in as soon as possible. I often missed out on affairs because I didn't follow the deadlines and I was too late, but I would also call after the deadline and negotiate a space, it seems they can always make additional room to be considered over. Other applicants be different. There is a lot of repeatable art and products within these fares. I sold miniature three inch by three inch oil paintings on easels. No one else had these products, and so I had all the customers. For example, there's a lot of crow shaded knitted products. Therefore, your competition for buyers not only increases but your likelihood of getting accepted into a fair decreases. Often fares charged an application fee pricing for booth space. Convey Ari at large fairs and festivals. You pay for your 10 by 10 put booth space, which can cost anywhere from 208 $100. This covers the length of the festival. If it's like four days, for example, others charged by the day, for example, $25 a day to exhibit and others collect a percentage of your final sales. I prefer the flat booth rate fee. Most often you will be a lot of they can by 10 foot boost space. This is standard, though you can buy larger boost spaces or request a smaller space for a reduced rate if asked. put your first choice at a corner, brute booth or prime spot. This makes a huge difference. These spaces will cost more, but they will drive more traffic and sales to your booth. I certainly saw the difference. A corner booth allows you to open more sides of your booth, creating more exposure. Where's an in line booth on? Lee has one entrance and could be seen in from one side. A prime location brings more traffic to your booth and dr Sales. A prime location. Convey at the entrance or a major junction and walking paths or in front of food and entertainment. Being in the spots always makes for a more enjoyable experience is well in your space erected tent. These exhibit tents protect you against the weather, rains on and win. The last thing you want is to be at the mercy of the weather. I have been in it all. I have had my booth flood with rain and pool under my alert have also been scorched by the hot summer sun because I had no shade and I've had my tent air lifted from the ground of fly across parking lots. Which leads me to my next point anchor your 10 get cinder blocks or any heavyweight anchor down all four corners. Ah, flying tent is not only dangerous but a huge liability. Luckily, my tent didn't cause any damage. So here's an image. Have, ah, art booth. You can see the the the weights on the corners of the boost. They're these long white pipes, and they're probably filled with sand and very heavy. And you can see this artist is also using pro panels to display their art. However, I would say there are is a little crowded, but they are on a corner and you can see that they have 2 to 3 sides open so they can hang and show more art inside your space. Created in a way that not only exhibits your product well but creates flow too often, I see spaces where I can't reach the product to see or feel it. It is important for the customer to experience the product before buying it. If displaying artwork, allow them to see it up close and do not block them off with a table. Furthermore, position yourself so that you aren't blocking the flow of traffic within your booth. I know this face is small, but people won't want to get close to you. If you are in their way and they will leave, most likely without purchasing, you should be present to answer questions and complete a sale. Otherwise, allow space for them to browse. The same goes for products on tables, perhaps create a U shape that brings the customer inside the booth to desert to observe all the products. This will also maximize the surface space. You have to display your work if you're hanging artwork, half panels or walls that look professional. The wire fence walls are just tacky and look terrible. Don't invest in these. I also see pegboard walls. These are a little better, but still they don't give a very professional look. See. Your walls need to be clean like walls in a house. The buyer needs to imagine the art hanging on their walls. People don't have pegboard walls. I suggest pro panels for exhibit walls. These will serve you time and time again, so invest in them. Now. Here is an image of my booth getting set up at one of my shows. You can see the black panels in the back or my pro panels, all my art and sculptures just waiting to be hung. Or maybe it's getting packed up. I can't remember, but here's it in its final exhibit, so you can see by pro. Panels are very professional looking, and I have a nice carpet in the chairs and signs and all the artwork is lit and it's also hung very neatly, and the paintings aren't crowding one another. If possible requests power to be brought to your booth. You will want to light your art, if not possible, which is more often the case. You must rely on daylight, so opening upsides of your tent will allow more light in when displaying work on a table presented professionally with a nice tablecloth that extends to the ground. We don't want to see the table legs, and we don't want to see your legs underneath. Covering the table will allow you to hide some of the storage as well, but you will most likely need use a neutral colored cloth that shows off your product. Now you can use a blocks underneath the cloth as the risers to vary the heights of your products. This is appealing and can separate special products from other ones. Don't clutter your table with too many products. Allow each one to breathe. Make sure you have enough product and inventor of inventory, though the likely case that one sells you can quickly replenish it space with a new one. Use stickers to price out your work and stick him to the back of the product. Have business cards available at multiple spots within your boot. The best option for accepting payments is through the credit card readers attached to mobile devices or tablets. Several companies offer these, such as the papal swipe or square. After you sign up for the APP, they send you one for free. You pay a 3% fee to use this service, but nowadays it is the fastest, most secure way of accepting payment, and you want to be efficient. Besides, most people are paying with cards anyways. When I first started exhibiting, these were just starting to enter the market before I accepted cash and checks. If you accept cash only, then price your products accordingly. Do not price it at 1995 unless you want to carry a lot of nickels in your pocket charge. $20. There is a $20 bill everyone carries, and it is easy to hand it over. Same with $5.10 dollars. Again, do not price something at $13. Most likely, they will hand you a 10 and a $5 bill, and you'll need to waste time collecting $2 toe. Hand them back from your money pouch. If you accept checks. There's always an element of risk that the check will bounce or be fraudulent when you go to the bank later to deposit. I never had an issue with this. I certainly would accept checks for products priced in the thousands. However, my products were only $20 people run out of $20 bills fast and then resort to writing the check, keep money in a safe box and keep it hidden and close and take it home every night. I would hear about money boxes being stolen after the purchase has been made. Present the product in a nice package with a receipt. I use small, clear bags with my business card toe hold the miniature paintings. The last thing I wanted to see was my little painting dropped into someone's purse or handbag or even another Sellers bag. If they don't ask for a bag than most likely, that's where it's going. If the show lasts more than a day, you will need to close up shop most often. Nightly, security guards were hired to watch the boobs When leaving your When leaving, take your money. Close up all sides of the booth. If possible, lower the height of the tents to its lowest notch. This will prevent any free Quinn's from blowing your tent away in the middle of the night. Also make sure it's securely weighted down. Take any valuable products home with you, especially if you're selling jewelry. Always took home my miniature paintings, but that was because they were quick and easy to pack away. I was mostly worried about the wind and rain ruined my art, though in the middle of the night, if something were to happen to the 10 when closing down on the final day, get a family member or friend to bring your vehicle near the booth. Everyone wants to close down at once, and you can get stuck waiting and waiting and waiting behind other people before you can bring your vehicle in, get in line early or parked near your booth for a quick get away. The shows her fun but exhausting in the last thing you want is to sit in your booth for additional hours. Celebrate your success and don't be discouraged if it wasn't successful. That is the nature of these shows. It is hard to predict if you will have a home run or not. At the farmer's markets, every weekend brings in a whole new set of tourists, and buyers do as many shows as you can throughout the year. Your greater city area may have multiple farmers markets throughout the week. Do them all that way. You have multiple selling days to bring in income and then sign up for any major festivals or art fairs, where you can set up a booth and exhibit. After you gained some experience, you can move on to national affairs and begin traveling to them, which is what I do 39. Installing an Exhibition: installing the exhibition. Setting up an exhibition Is everything exciting, creative, stressful and exhausting? I go on tour every winter with a large trailer filled with art. I hold the trailer all over the Southwest, setting up shows and tearing them down. So I have experience and understand on what looks good and what works best. Every year it gets a little better. First, you will need help. Get friends or family to help or hire help. I do both, but mostly pay family and friends because it is never a fun job at the location of your exhibit. Most likely, you will be setting up your own exhibit unless the exhibit is already installed for you, like a gallery or museum in which your case, in which case your job, is probably to just look good and talk to potential customers. But more often than not, in your early years of art business, you will be setting up all your exhibitions. You begin by unloading your exhibit walls, set them up in a methodical way that invites a customer in, and it maximizes your wall space but also creates flow and doesn't overcrowd when many people enter your room. all at once. Your walls must also be stable and not collapse when a heavy painting or artwork is hung on them. A long line of panels will not be stable, but a wall that has wings not only creates more support, but well, space installed the lighting. You will adjust the bulbs and direction of light. Once your artwork is hung, begin hanging artwork again in a methodical way, which each priests do you want your customer to see? First went Entering your space? What other art pieces do you want to feature? And do you have a special way of dedicating to their feature? Will you group smaller paintings together or spread them out among larger paintings? There are many ways to hang your art, but most effectively is to show Onley your best pieces and give them room to breathe. Too often, I see artists cramming all their art into the exhibit, and it looks cluttered and distracting. I don't know which opinions to look at and admire. I suggest you choose your best work on Lee and hang them in a way so that they are each featured and attract the attention they deserve. A just delighting so that every piece of art is covered in a wash of light and no spotlights are created. You could achieve this by throwing light at an angle across the wall rather than directly pointing down on the art. Here's an artist, John Banovic, that I admire very much, and he always has such a beautiful display at his shows, and you can see how his paintings each one, is very featured on the wall and not overcrowded by other paintings. Also, there aren't very many spotlights on the walls, but the lighting is very equally distributed. Here is another photo of his display From the outside, you can see the artwork hung with the lights above and his big sign. It's pretty gran. It's very beautiful. Print up labels to place next to your art. The label should include the title of your art, the size, the medium and the price, perhaps even the year it was created. If you have the space, you could even create a write up about each piece describing your process and creating it, and what inspired the idea. It is always nice to sell the customer on your story because that is typically what they buy right. Choose a nice, readable, fought and nice paper. Do not use plain white paper. It is boring and doesn't offer the elegance or sophistication your exhibit should exude. If you are selling high end art, you want to create a high and space that appeals to your customers and creates an emotion to buy. Do you feel encouraged to spend money when you walk into a beautifully designed an elegant space, even if you can't afford the products, you would like to own the product, wouldn't you? That is the emotion you must create in your exhibit. The price on your card can be printed several ways. I prefer to leave the dollar sign off as it. This creates the illusion of an extra number, and there for psychologically makes a buyer believe it is a larger number. I also pair a fine number with a low number. For example, $8300. The buyer will see the eight and the three and be drawn to the three because because it is much lower than the eighth in their mind, they will rationalise that the painting is affordable because of the three. Now compare this number 2 89 100 The buyer will see the eight, followed by the nine and immediately think it's too much money. Now. Remove that dollar sign from the 8300 and you have your number. You should also hang your artist's statement in a frame for people to learn about. You fill out the rest of the space with a carpet or area rug for comfort and comfortable chairs. I have a couple lightweights leather cigar chairs that I take with me to all my shows. You will most definitely need a place to sit because standing on your feet for 10 hours a day compete too painful. It is also nice to provide a place for your customers to sit and relax in your space. They, too, are on their feet all day. Also, the chairs provide an appealing, luxurious space that is reminiscent of their living room. Where there are purchase will hang. I often bring in sculptures to display to not only create a more beautiful exhibit, but the sculptor sharing my exhibit cost, hang and assemble any advertising outside your exhibit space. Often there exhibits among many other artists, and you want to advertise and attract visitors to your space. This could be a sign that hangs above your exhibit or a vertical standing floor banner, which is what I use. Advertise an image of your art and your name, and maybe even the location if you're given a booth number. So here's a picture of my booth and you can see my vertical floor banner advertising my business name and one of my paintings. And here is my booth, with my carpet and my leather seats and my big banner signed up above on the days of the exhibit, Dress professionally creature customers as they walk in and engage them in conversation. Offer them some wine to create a sense of a luxury in your space. Artists tend to be shy and don't talk to their customers. Mostly, they will say, Let me know if you have any questions. Everyone hears this and won't ask you questions unless you prompt them first with conversation. Very rarely will a customer walk into your booth and by art from you who hasn't talked to you first. Remember, you are selling yourself, not your art the buyer will buy. You are because they want to buy you and your story, so talk to everyone that interest your exhibit. Have a conversation, but also redirect them back to your art. Don't do not get talking. Do not get them talking about their life. Talk about yours and then ask them questions about which painting is their favorite and what they like about the painting. You are attempting to establish any emotional connection to the painting, which will result in a sale once the connection has been made on a piece. Close them on it. And now when I say painting, I'm referring to all artwork types. Exhibition days are one of the most exhausting things I can think of standing on your feet . Talking to customers all day requires a great amount of energy, especially toe look alive and enthusiastic. Every time of new customers enters a space, you must be alert and ready to sell. It is a hugely rewarding experience when sales are made and it makes it all worthwhile. After the show ends, recruit your team again and have them help you tear down the exhibit package. Your precious are well, you do not want it damaged during transportation. Believe me, so worst use lots of blankets and bubble wrap, and tear down seems to be the worst part. But hopefully you have sold enough art and that there is little to repack. 40. Creating your CV:Resume: creating or CV and resume. Creating your CV is an easy process. The C V is your resume and should contain several sections. The first section should list the galleries that currently represents you. The next section should include all the exhibitions and museum shows you have participated in and where they're located. And the year the following section should list all the awards you have acquired by year and who issued the award. The last section will include any publications you have been mentioned in. This could be magazines and newspaper articles, website articles and prestigious blog's and any other media such as television and film. With time, you will add to your CV. You want to keep your CV to one page, so you will only want to include the most important and recognizable events in awards and press. 41. Choosing a Gallery: choosing a gallery. Choosing a gallery can be an exciting but also discouraging process. I certainly don't enjoy it. However, it is important to find representation with a good gallery in a good location. Here's what to look for in a good gallery. Begin to browse online for galleries near you. You may already be aware of the galleries in your location, so go visit them. If you haven't already observe how the art is displayed. Is it cluttered, or is each piece spaced well apart? How are you greeted when you enter? Is a staff helpful? Inquire about work in artists and listen for how the staff sells the work and the artist. Are they enthusiastic about the artistic Carrie? Do they know a lot of information about the artist? This is important to listen to because you want to be represented in a gallery that not only communicates the artist's vision well but actually knows details about the artist's life. Buyers are interested in this information. Remember, they buy you, not the art. Make sure the represent representative sells you also in the gallery. Look at how it is slighted and over in the overall feel of space is a gallery in a good location. How is foot traffic? Is there ample parking? Does this gallery have gallery nights and exhibitions frequently try to identify how well they're promoting their artists. Often, galleries will have a college calendar of events posted. How well is this gallery invested in their artists? Finally, look at the other art. Do you feel like you're art would be a good fit in this space, along with the other artists? This is very important. Don't just assume that because it is a good gallery, your work will sell there and must also meet the vision of the gallery. For example, my realistic wildlife artwork would not fit very well in a very contemporary modern art gallery. If you think that your work will fit fit well, then look to see if there's work very similar to yours. If there is too much work just like yours and you will be diluted in competition, you must be unique and stand out. Galleries also understand this and will not accept new artists who are too much like their other artists already represented. You should start by requesting representation in your nearest town, being close to your gallery will make your life much easier as you learn the process of dealing with the gallery, you can easily take work back and forth, present new work and be present during events to meet customers. Also, galleries like Toe have local artists that they promote. You can walk in and request an application or to submit your portfolio for consideration. Don't be offended When a gallery says they aren't looking for new artists. They're full. You must understand that they get hundreds toe thousands of these requests every year, and you are no different. Ask if you can leave it anyway. And in case they haven't opening, don't leave with your portfolio is still in your hands. Be persistent. Attend events by this gallery. Get to know the staff and, most importantly, make yourself known. Soon enough, they will be asking for your representation when submitting a portfolio, whether in person or online, probably 80% of the time, it will get rejected. Even if the work is good, the gallery is interested in your sales records and reputation. They want to know that they can sell you if you are unknown. It is a risk that to them their wall space costs money. And if a painting hangs there that isn't selling, it is taking the place of a painting that could you must convince them otherwise, your portfolio should include 10 images of your best work. This can be printed or on a CD or flash drive. It should be package with your cover letter, which is a letter of intent for representation with the gallery. Explain why you should be included and how your work stands out among other artists. Convince them of your work and you as an artist they won't look inside of. They aren't impressed. Next include your artist's statement. Tell them about the work that you do and who you are. Follow it up with your CV resume and finally, the images before the gallery even gets to the images they need to be sold on you. Is they like you? Then they'll like your work. As an artist, you began to hear of the top galleries and in the top cities that you want to be representative. Some of these places are Jackson Hole, Wyoming, Scottsdale, Arizona, Park City, Utah, Resort towns, um, in the obvious New York City, Miami Los Angeles, etcetera. Competition for representation in these places is fierce, but apply anyways and apply often. There's always turnover of artists in these galleries, so get under the radar, even though these galleries often requests their own artists. As you browse galleries online or import in person again, look at the art that is currently being sold and whether or not you would be a good fit. This can be found on the gallery's Web sites. They will post the artist they represent and their art. If you think it will be a good fit, submit your portfolio digitally. The gallery will often include a section in their website with instructions. This can be found in the contact US section. Follow their instructions. If you are emailing them, your email introduction is your cover letter. Then it has your artist's statement and resume, along with 7 to 10 images of your best work. These images should be less than two megabytes in size so that they are quick to download and be seen. The owner has limited time to view your work. Also, make sure the documents are in a format accepted by all computers. Unfortunately, I'm sad to say that. Do not expect an answer, at least not right away. You can take months before they even look at your proposal, and when they do, they don't take the time to write you back and tell you they are not interested. They have 500 other artists to write and say the same thing. Honestly, they're only going to write to the artist that they accept. It can be very discouraging. I'm always signing out portfolios to galleries and waiting for an answer, but I don't give up. Ideally, you want to build a reputation reputation where the galleries come asking for you. So don't put all your energy and faith into securing representation, but rather put your faith or energy into creating the best art you can and garnering a reputation. Soon enough, you'll beginning e mails and phone calls from the top galleries 42. Working with Galleries: working with galleries working with galleries could be very rewarding. Being represented by an important established gallery can launch your artist career. It has many upsides, but also some downsides, which I will lay out here when a good gallery takes on a new artist. Their first job is to begin promoting this artist. They will typically send out a newsletter to their previous clients and email list, showing you their work. Great sales can be generated here because there is a hype and everyone likes to get their hands on new work and emerging artists. Also, the gallery usually creates a magazine ad featuring the artist. The promotion phase is important as it establishes you with the gallery. However, this can fade out with time. As a gallery focuses on new artists and other top selling artists. This is a down side of the gallery representation. Unless you are a top selling artist, you can easily be pushed to the back and not read the benefits of continued promotion and coveted wall space. There are ways around this. You can request an exhibition with the gallery. Galleries typically have exhibitions featuring their artists throughout the year, request to have a showing and you will be back in magazines and newsletters. One of my big fears that is often a reality for many artists is having their work stored away. Too many times I've walked into a gallery that I'm represented in and asked where the artwork is that I gave them and why it isn't showing. I'm disappointed to find out that it has been stored away to make room for other artists. Galleries don't seem to alert you about this, and your work could be getting dusty when you think it's on display. Decision. Hot, good, and you should quickly take the piece back and sell it elsewhere. Wall space and galleries is obviously limited. Galleries tend to take on more artist than they have room to show. This is why many times the art gets stored away. The upside toe. Leaving a painting and storage if you can't show it elsewhere, is when a customer visits a gallery and is interested in your work. They can request to see additional work that is, which is stored away. It is pulled out in sales are made here, or a customer will request a certain type of painting that isn't on display. When possible. Request coveted wall space. Get at least one piece in a noticeable area, such as a window or at the entrance or behind the check out counter. Having your work seen will bring more people to inquire about your other work. Within the gallery, galleries tend to group they're artists together rather than spread them out. I prefer to have a spread. Otherwise you may have to work your way up to be grouped near the entrance. Most galleries consign work on a commission. Split this convey very, but expect to split 50% of your sales with the gallery. Other commission splits I have seen are 60 40 60 being to the artist and even 70 30. When your reputation and demand increases, you can negotiate a better commission with your gallery. It is in their best interest to keep you because they know that you can leave and take your work to another gallery that will offer a better deal. I have been requested to consign work at a 60 40 split, but this the 60% going to the gallery. I turned down this offer even though it was a various well established gallery with numerous galleries around the country in top cities. But my logic behind it was if I sold a painting for, say, $6000 I would make $2400 right after my payment of $400 for the frame and $500 dollars tow ship the painting to the gallery. I'm left with only $1500. This is hardly enough to create a living unless they sold five of them a month. But I can't paint that many that fast anyways. Other options are to pay monthly fees to rent wall space. Usually these are lower and galleries, but it is an option for you to rein retain 100% of your sale profits. But if your work isn't selling, you are stuck with paying a monthly fee, and these can add up. It is easier to let your work hang for free. Also, most of these galleries don't promote you. When you consign artwork, you enter a contract with the gallery, carefully read over these contracts. There are many different versions, and some are detrimental to your career. For example, some galleries will require a one year consignment agreement that allows them the rights to sell the artwork for one year, which means you can't sell it anywhere else. Other requests exclusivity, which means they're the Onley contract ID dealer of your work. If they promote you well and sell a lot of your work, that's no problem. But if it doesn't go well, you must wait out your contract. Also, galleries will ask that you pay them 50% of your profits for sales made outside the gallery , or ask that you send all your customers directly to them. All of these can take a large bite out of your bottom line again. If you are successful and the gallery is successful, some of these arrangements are in the best interest of your career. But as you start your career, choose galleries was safer, more negotiable contract. Personally, I prefer to work with only a couple galleries because mostly I make my sales directly through my business. But the galleries I do work with are very lenient about me removing work for a show or an outside sale. I am in no long term contracts. These air stress feet free, and I feel like there aren't heavy restrictions keeping me from building my art career. I choose not to rely on the success and promotion of it from a gallery. They have so many artists that they work with. I choose to be responsible for my success. A gallery is a place for my work to be seen by the public when it is not in shows. As your reputation builds, you will receive requests from other galleries. Like I said, a good gallery can catapult your career to new heights, especially when it is in the right location with the right clientele. Like artists, galleries have reputations and attract the serious buyers. You should aim to be represented by top galleries. Just avoid over extending yourself for their service and, as a result, having your work misrepresented and undersold. 43. Insuring your Art: ensuring your art. When you start traveling with your art and shipping it frequently, you will want to buy insurance. The insurance will cover all damages and lost artwork. In my experience, insurance for art it's not very expensive. A $1000 premium can provide you with the benefits of a $100,000 art coverage. That's $50,000 in trend transit and $50,000 in unnamed locations worldwide. It also offers general liability coverage up to $2 million in the event that your entire art collection is damaged or lost during transit to an exhibition, the insurance will cover and reimburse the damages up to the full selling price. It is very disappointing to have all your artwork lost or damaged, right, But if you are reimbursed, it'll be like getting paid for a sold out show. Not so bad. Yeah, the insurance will cover you for a year. You may also request insurance for shipping packages via a national carrier like UPS or FedEx, but these fees are extremely expensive. To ensure $100,000 worth of art, it would cost you $1000 as well. But on Lee for that one transit and not annually 44. Creating Consistency in your Art: creating consistency in your art. Creating consistency in your art is extremely important to your brand. Most artists Dr Toe have a specific look in style to their art that is recognizable and appeals to customers. You want someone to walk into a gallery and immediately be able to identify your work on the wall because it is consistent in style with your other work. While you may be varying your subjects, naturally, your technique and sell will emerge and remain consistent. I'm a wildlife artist, so I paint animals around the world. Sometimes, though, I paint the landscape. My characteristic style is a very detailed subject with a loose contemporary background. The colors are very bright and vibrant, but realistic. Also. Typically, the subject matter is a peaceful portrait style painting. If you are just beginning your artistic career, don't be too quick to pick a style and subject as this can easily change with time. Follow your passion to start, and the more you paint, the more your style will emerge. This is what you will become recognized for be unique and original. Too many artists follow the market and what is hot that people are buying a ways jumping around. I used to be one of these people chasing the markets for sales. It worked to some extent, but at the sacrifice of my happiness, I wasn't happy or proud of the paintings that I created. I consulted an artist about this and they said to paint whatever I wanted. Regardless of what people will say, they don't have to see it and don't be concerned whether it will sell. I took this advice and decided to paint a rhino and that I this rhino I had admired deeply in Africa. It turned out to be one of them best paintings I've done of all time, and it's sold the day I finished it for way more than I had ever asked before my career soared from there. Follow your heart and passion and create what inspires you. This will invariably produce the best results, and people will be attracted to this. Subconsciously, I believe they can tell when passion is back behind a painting versus a painting that was just created for an easy sale. Furthermore, you will be passionate when you share the painting with a potential customer. Once you have discovered your style and subject matter. Stick with it, see it through. And don't be quick to jump to something else. I saw that I could paint while life better than I could paint landscapes and western art. So I chose to pursue wildlife. And I'm so glad I did. I put all my focus into improving the style and subject matter while creating a name for myself in the wildlife art niche. Your consistency will be your Brandon name. People will collect you throughout time for the unique, aren't you create? Therefore, give them something that produces the same quality in style every time. 45. Finding Inspiration: finding inspiration. Almost inevitably, every artist will run out of ideas and look for a source of inspiration. I experienced this frequently. I do believe the source of inspiration is found within and on. Lee needs to be access through deliberate exercises and thinking An artist should never fully rely on bursts of inspiration to produce their work. This is inconsistent and unpredictable. As an artist, we must develop the habit of diligently working, whether we inspired or not sad or happy, depressed or angry, sick or feeling great. If you only worked when you felt great, unhappy and inspired, then I hope you have a way to sustain these emotions. You may receive a commission you aren't inspired to create, but the money is good and you create it. Anyways, I see too many artists create an inconsistent work schedule that is based on their emotion and inspiration. Now I am in the studio 10 hours a day, seven days a week. Whether I'm inspired or not, I find the energy and inspiration within me to be productive, not from outside influences. You can be inspired and motivated by the work you're creating and the knowledge that with each piece of work you are improving or the motivation to finish a piece to receive a paycheck. As you work mawr, you will realize what sells best, and you can easily create art fit this niche, For example. I know my small bear paintings sell very well and quickly, whether I'm inspired or not. I can think up in idea and create it and feel motivated to paint it because not only am I improving my skills, a fat paycheck is waiting for me on the other side. Any time I'm feeling lost on ideas, I look within for inspiration. This may be in the form of a meditation. I sit with my eyes closed and I think of the subject I want to create. I'd say it is a bear I want to paint. I think upon my experiences with bears, I have many and ah, what I have seen bears doing. Maybe this bear is eating salmon in Alaska now. What would make this painting interesting? Do I want an action piece? What emotion do I want to draw from the viewer? Sadness, excitement, laughter. These are questions I began to ask myself. I choose something exciting and I began to visualize birds like eagles and Seagal's fighting over salmon and the Bayer running after them to take back the salmon. This would be an exciting painting and an original idea. I then get to work sketching it out and creating a reference photo in photo shop. I would suggest you use the same method for thinking up ideas. Ask yourself questions and mentally ask your audience what they would like to see. Images will begin to emerge, and you conform an idea. Now I feel inspired to create this new painting. It helps to have an arsenal of experience to pull forth at any time. This is why I travel frequently around the world because I'm a wildlife artists, and I enjoy witnessing animals behave in their natural habitat, where we watch nature shows, seeing how these animals interact with each other and the world provides me with infinite amounts of ideas that I can recreate, such as the Baron salmon painting. Well, I may have not witnessed it personally in exactly that way. I do know from my experience is that Eagles and Siegels and bears all fight over salmon carcasses in Alaska. No doubt a trip will inspire you to create when you return to your studio. But I want you to be able to create and feel inspired at any time. Allow yourself to be open to new ideas, and quieting your mind will allow the ideas to flow forth. I promise you can also find inspiration by visiting museums and galleries and seeing what other artists are doing. I'm always inspired to try new techniques and subject matter when viewing other artists work. I encourage you to explore often and always be mentally recording experiences and information. You never know when you may pull it up again for your next great art piece. 46. Your Business Exit Strategy: your business exit strategy. Here is a question to ask yourself, How will I accent my business throughout your art career? You will have the opportunity to build your business and set it up for your exit strategy. Will you want to retire? Sell your business, pass it on a family or let it dissolve when you pass away. If you want to retire, then you have the option of selling your business. But how do you sell in art business people can't create your are true, but you can sell all the assets and licenses. Many artists have continued to produce their artwork for the world long after their death, and this is due to the copyright on all the work. The work can continue to be reproduced under these copyrights for many years, and if the work is popular, many people will offer considerable sums of money to buy these copyrights. For example, Walt Disney created Mickey Mouse and copyrighted the little Guy Long after Waltz Personal death. Mickey Mouse has continued to be recreated and generating a nice profit for his company. Thomas Kinkade continues to produce products incorporating his art since his death in year 2012. If you have a best selling prints Siris in a product, you can sell this license along with all images to another company to continue reproducing it. The sale of your company could provide a nice retirement savings. Also for your retirement. You could save a couple original pieces of our every year during your career so that by the time you do retire, you have, ah, sizable collection of your original art. You can sell a few of these pieces a year to supplement your retirement income. These pieces will be selling at the height of your career so they will be worth the most in value. You can also pass this collection of our onto your family as a legacy to provide income for generations. Unfortunately, without proper planning throughout your career, your business could dissolve when you pass away without benefiting your family and the world with your beautiful art. I believe every artist desires for their art toe live and be admired long after their death . Your exit strategy can ensure this happened 47. Investing in Art: investing in art. A retirement fund. It is always a good idea to invest in art. You are creating art for others to invest in. Why not invest in it yourself? When you can afford to purchase original art or limited edition prints, do so or trade with other artists? Art increases in value with time and the fame of the artist, so if you acquire now, it may be worth much more later when you choose to sell it. Art, unlike the stock market, does not go down in value. It can Onley hold its value or increase over time. Limited edition prints are scarcity products, so when the addition sells out, the value of your print has also increased. And as there are only a few in existence, did you know that art has consistently beat the S and P 500 every year for the past 50 years? Art can be one of the safest ways to investor money. That is why so many wealthy people do it. Not only do you get to see your purchase increase in value, you are able to enjoy it as well. Nobody enjoys looking at their stock portfolio every day also invest in your own art. Your art is increasing in value every time you raise your prices. You increased the arts value every year. You should keep a couple artwork set aside as your personal savings account. If you want to retire from art someday, you could have accumulated a collection of hundreds of your own paintings now worth a small fortune because they increased in value over your entire career. And if you're selling your artwork at $30,000 apiece, then you could have a $3 million retirement fund with your 100 safe artworks, all you need to do it. Sell a couple of these art pieces every year to live off of. You can also pass them on to family. The joke has always been that you get famous after you die. This is partly true, and if your work sells for $30,000 apiece before you die, you can bet it sells around $100,000 after you die. The same principle and investing holds true for other artists work. So began your collection early and add a couple new RPG pieces every year from both established and emerging artists 48. Applying for Art Grants: applying for art grants. Art grands are a wonderful resource that many artists don't utilize. I certainly don't take advantage of grants as often as I should. Many foundations, nonprofits and even the government offer free grants to artists to support their artistic endeavors. They could be difficult to find, but it could be worth your time researching because it is free money to help you create thousands of dollars air unclaimed every year. Because not enough artists put in the time and effort to apply to these grants, either they don't want to put in the work or they don't apply because they don't think they have the chance of winning apply anyways. You may be pleasantly surprised. Grants are often specific in their criteria and funds at location. Not every grant will be applicable to you, so you need not waste your time or theirs and only apply to those that are tailored to you specifically. Once you were awarded the money, you may need to provide proof of purchases and how the money was spent. Sometimes only half the money is given first, and then the final half released upon completion of the project, there are some artists that live solely off grants and you can too, especially if the work that you do is large public installation. There are many opportunities to be funded to create art in public spaces. 49. Applying to Residencies: applying to residencies. Occasionally, you may come across opportunities to apply for an artist residency. These are programs created for artists, allowing them to stay in a space over, certainly cliff time to create a work of art. Artists recognized the value of finding a quiet, secluded space to create Residencies are used utilized by all artist types, such as musicians to write new music or authors to write books. A residency is like a retreat. It is designed to get you out of the studio into an inspiring setting to spark ideas and creativity while giving you the space in zero distractions toe work, long hours. You can also create your own retreat and residency somewhere and travel to their for free and write it off your taxes. The images I'm showing here are is an artist residency that I spent four months at. It was in Italy, in this beautiful town outside Peru. GIA. It was such an incredible experience research residency programs over the Internet, or you may hear about them through other artists. Some programs charge you a fee to stay and received theirs, and you receive their services, other others air free and requests that you leave them a work of art upon leaving. Often, a show can follow a residency. I personally enjoy the free residencies as you get a stay in a place for free and work and be fed in exchange for art, which is easy for me to give. When applying to residencies, you will be asked to provide your portfolio and artists information. Remember, you may be competing against other artists and may not always be awarded the residency, but the same residencies occurred monthly or annually, so keep applying their residencies all over the world. You can apply to you. 50. Attending Artist Workshops: attending artists workshops. Attending artist workshops is a wonderful way to learn from another artist and improve your skills. We all admire other artists work and desire to emulate their techniques and for our benefit . Sometimes these artists host workshops where they teach these techniques. You have the opportunity to observe them, demonstrate and then they help you through the process as you were. Take advantage of these opportunities. I guarantee, if they're a good teacher, you will learn much more from a four day workshop with an artists you admire than four years spent in art school. As artists, we are visual people, and watching an artist demonstrate their craft is like reading a textbook for us. We extract so much information from this and utilize it in our own work artists charging tuition to attend their workshops. So save up. These expenses are tax deductible, however, but it can be expensive as you need to travel to the class wherever it is being conducted. Often, artists will come to an area near you or set up a destination workshop in a beautiful area . The workshops are an investment in your education and growth. You can save a lot of money by foregoing a college degree and investing in artist workshops if you know you want to be an artist. Grants and scholarships can also fund workshops. Often you will be in a mix of all skill levels and ages. You will be learning amongst the elderly who want to pick up art as ah hobby, too, all the way to ah young experienced artists. Not only do you learn from the teacher, but you also learn from the art other artists around you. It could be a very collaborative and in fun environment. I like the workshops at last several days. For this reason, your critique each other's work and help one another improve. Follow your favorite artists and see if they're teaching any workshops. They will often post them to their website, or you can email them and request that they set one up. Some artists schools like the Scottsdale Art School. We'll bring in top artists, so stay updated on who they bring in each month and be quick to sign up because spaces feel quickly since they are so limited 51. Teaching Workshops: teaching workshop. As you become more confident in your abilities, that's an artist you may desire to pass your knowledge and skills onto budding artists. Teaching workshops is not only a great way to pass on your legacy and knowledge of art, but it makes a decent income. It is easy to attract students if you are well recognised and have a large following. But you can start any time. I started by reaching out to customers who purchased my art in the past and friends later, I began teaching classes at a local brewery. Every week, I realized I could do this around the country and began contacting all the most luxurious resource around. Before I knew it, I was traveling and staying at the top 10 best resorts being treated like royalty for free while getting paid tens of thousands of dollars for teaching their guests how to paint. It was good fun. Now I teach private workshops anywhere in the world that I desire because I have a following and people who want to learn my techniques. You can start teaching workshops right away, set up a table and invite your friends and their friends offer all the supplies and some food and wine and teach him how to paint for a couple hours. It is always super fun, and most likely they will want to do it again. Charge him $25 or so, and if you get 10 of your friends signed up, that's $250 for a couple hours of fun. Now teach a class every week, and you will bring in an extra $1000 per month for private workshops that last two days or more. Students usually bring their own supplies. These are students who have are ready, began learning the pain and want to further their learning. Reach out to colleges and schools for students, put an ad in the paper and charge $100 per student. For a three day class, you get 10 students signed up and you'll make $1000 over three days. I hope you can see that there is great and pretty easy money to be made teaching workshops . They do require a lot of work providing attention and help to students. However, during class you will start by completing a demo, painting and talking through your process, and then you turn it over to students to start working and you help them individually. T two workshops gets me out of the studio and engaging with people. It has also helped improve my painting abilities. As I vocalize my process, I understand my methods and techniques more deeply. 52. Hiring Employees: hiring employees. When you can afford to do so, hiring an employee can be a great resource and timesaver. As your art career grows, you will find more and more aspects of your business needing attention and less of you able to tend to every need. The demand of your art increases, and you are called to create more art. To meet this demand, however, all the important aspects to running your business have been neglected. This is when you hire employees to take on the test that you no longer have time to do such a social media and marketing, bookkeeping and shipping orders. An assistant can easily be trained to perform many of these tasks their daily duties maybe to post to social media and answer emails, then do some bookkeeping and categorizing sales. Next, they can take a shipment of orders to the UPS door. Many top artists have studio assistance to carry out the jobs that are easily neglected, but most people can dio, but some top artists and myself choose a hire employees who are professionals at one aspect of the business, such as digital media marketing. By hiring professionals, you meet each aspect of your business with consistent attention and optimize strategy. These professionals understand the needs of your business and how to grow and expand it beyond your capabilities and knowledge. Hiring employees can be a difficult and stressful process, and there are various ways to go about hiring. You can hire employees on contract. They are independent contractors. Freelancers, if you will, who carry out the duties you assign an issue you an invoice for their surfaces. You issue a W nine tax form stating the amount you pay this person and they file taxes independently. This is an easy way to avoid the added expenses of employees. An example of the type of employees would be a bookkeeper who works as a freelance employees working for you but other businesses as well. If you choose to hire employees, the traditional method known as common law employees, there is a lot more of work on your end, which is why we often hire managers and human resource is to manage the employees. The initial hiring process can take quite a bit of time, and then records and files need to be kept on every employee. They're also added costs such Aziz benefits taxes and worker's compensation, which is a form of insurance to cover wages. In the case that your employees is injured on the job, it is also difficult to fire employees Once you set employees wages and salaries, you can expect to pay much more realistically over the year for your employees up to 1.5 times more than that salaried amount. For an example, an employee that you pay $50,000 truly cost you up to $75,000 for the year. Some employees offer their services as a business. These air statutory employees, for example. When I hire marketing services, I might hire a separate business that offer these services. These would be an example of a statutory employees who could claim income as a business. If you want to grow your art career, hiring employees is inevitable. At some point you will need help. But fortunately for you, there are several different ways you can hire help, whether it be just for a short period of time or part time or full time. Employees cost money, so Onley higher when you can afford them and are sure the work that they do will bring in more money. Pay furnace and assistant if it gives you more time to create art. More time to create art means more art to sell and increased profits. Right or pay for a marketing professional that will earn you a return on your investment and ad spend. Employees are designed toe lessen the work that you have to do and to make your business more money. 53. Hiring an Art Agent: hiring an art agent and our agent is a great way to relieve the stress of selling your own art. The role of the agent is to represent your art and sell you to customers, galleries and exhibitions. Typically, they're paid on salary or a commission from the sales. Many top artists have agents that get them into galleries and negotiate contracts. They set up exhibitions for their artists and advertise their art to potential clients. They are often present during events to support the artist and help produce sales. When you can afford to hire an agent, I would recommend doing so. Agents can be hard to find, though, and Onley are really interested in representing well respected artist. If you were bringing in $100,000 per year in sales and you pay them, a 30% commission, which is standard, $30,000 is hardly an income to live on unless they represent multiple artists. This is why only top artists can truly afford to hire full time agents at this point. To there is their art is in such high demand. They need all the time they have to devote to creating more art. Now You must hire an agent who is competent at selling and has the knowledge to promote your art and give it the attention it deserves. This takes strategic planning and execution, so it is wise to hire an agent who has experience working in the art world and knows how to expand your business within it. At any time, you can hire affiliate marketers that you pay to sell your art. They can earn up to 30% of your sale price, but this is more freelancing work rather than a full time position, but it gives you some experience working with agents and saves you time while filling up your bank account. 54. Licensing your Art: licensing your art. Another option to print Siri's and relieving work from your end is toe. License your images. You grant permission toe another company to reproduce your images for a profit while paying you a licensing fee in the form of a royalty or upfront package cost. You continue to hold the copyright. A license package could be structured several ways. You can grant permission for a limited number of uses, and the company pays you and full for these uses. Or you may decide to grant a lifetime use of these images for a percentage of profits or a royalty. For example, every time a product is sold with your art on it, you received 8% of the sale price, or 25 cents. Licensing your art can be a great opportunity to generate consistent flows of income without doing any additional work. Once you create an image, you can license it out to someone else to create all your products and sell them. You can enjoy the rewards of small royalty. Obviously, profits won't be as much as if you created it, and so the products yourself. But it is nice if creating original art is your only interest. You can sell these licenses on your website or contact companies that are looking for artwork to reproduce. These companies will have the contracts set up and are most likely non negotiable. It will be easier to sell your work to an established company rather than waiting for someone to reach out to you. But when they do, you have the power to set up your own licensing terms. When you are getting famous, you will be requested for licenses to use your images, even if it was just a one time use. Companies will recognize the popularity of your images and pay to use your images for their advertising or products. Any time you want to put a Disney character in your art, you have to pay 1/2 the licence envy to Disney. But it will attract popularity in sales because of the strength of Disney's brand. Companies recognize the importance of using strong brands and images to catapult their sales and will pay for these licenses 55. Putting your Art into Auction: putting your art into auction. Putting your art into auction is inevitable and something you will do time and time again. It can be both disappointing and hugely rewarding. Auction results can easily push you into stardom, but more easily tank your arts value. It is difficult to accept the value of art based on its option sale value, but these numbers are important to collectors and galleries. You will find it isn't always about how good the art is, but how much is your art constantly selling for and doesn't sell over asking price in auction auctions. Define your perceived arts value and selling value, so you must be very sure of your success before putting your art in tow. Auction an auction is very risky. Your Arkan sell for under its asking price, which deflates the value of your art, especially that happens multiple times. This indicates that the public perceives the value of your art to be less than you think it's worth. Perhaps you're pricing your are too high, in which case you should scale down and adjust to what your buyers demand on the flipside your art can sell for over its asking price, indicating that the public perceives it to be more than you have valued it. This is what you want, and if it happens multiple times, you can raise your prices to meet this market demand. You can also sell right on asking, which is also a great indicator that you are right on price with your value at this time. Auctions are very important for gathering this information, but you should only put your art in auction. When you're very sure you can get a bid at asking or over asking. You never want to see your prices undersold. These results go into records and can be looked at by any collector or gallery. When you have a piece to put in tow auction first, make sure the auction is reputable and your art will sell. Are there big collectors present and willing to bid Top prices for your art? Are their top artists in the auction as well. There are so many different types of our auctions, everything from a local fundraiser to Christie's auction selling multi $1,000,000 pieces. Any time you consider submitting your piece into the auction, identify the market that it will be sold to are the people attending able to afford your art. If not, do not enter. Next. Make sure your piece is the best it can be and appropriate for the auction. Is your art too much like the other art? Or does it have the same subject matter is other pieces. You want to add unique art that sparks up a bidding war? If it is too much like other paintings, people lose interest. Size of art is important. Obviously, most artists want to submit large pieces to get top IDs on their art. But not everyone is in the market to buy large art. Consider submitting smaller pieces. Too often. These will go up higher and bids because many people want to take home a smaller painting and will compete for it. A bidding war is what every artist desires. Two or more buyers compete for your art and drive up the bid price. This number could go way over asking and as a result, bringing great amounts of publicity and fame. I have seen unrecognized artists watch their art increase in bids all the way into the six figures. Instant fame seemed to follow. Now they consistently sell in the six figures. A lot of attention can be achieved by well placed piece of art. This is why being strategic when entering an auction is so important. Results are near impossible to predict. Of course, every audience is different. One auction may hold the perfect buyer for your art, and the next dozen or the economy has taken a downturn. Many factors can affect the success of your heart, but it is always good to consider. You're placing your art in tow auction. Do not bet on instant fame. Auctioning shouldn't be too. Gamble your success because it can kill it to invite previous collectors to participate in the auctions. Most likely they will be the ones to buy your art and compete against other buyers. Start off with smaller auctions to get your feet wet and move up into larger auctions. Larger auctions required are to be juried in later. After you have some recognition, auctions will request for your heart. This is typically when they see that your art sells well and they want to produce a sold out auction in a profit. Your coveted art will attract buyers to their auction later in your career. You may begin to see your art show up in the secondary market. This means a previous buyer has chosen to sell their piece of your art back into the market with hopes of earning a return. Perhaps they bought from you when you were just starting out. And now you're art. Prices are much higher. They can put your art into auction or galleries to sell for a profit. Now, some artists negotiate contracts with clients and auctions where they receive a percentage of art sold in the secondary market. When submitting your art, you will be asked if you want to add a reserve. A reserve is a minimum bid price you are willing to accept. If it is not met, your art will be passed or unsold. I always add reserves. I would rather have my painting pass than be sold for undervalue. Most auction houses won't accept your art if the reserve is too close to the axe asking price unless you're famous. Typically, the reservists set at 50% or less of the asking price. Without a reserve, your art consult for any amount, even $1 most like who this will never happen. But it is possible because it is not protected by a minimum bid. As you grow as an artist, you will discover which auction toe aim for and which ones to avoid. Always air on the side of caution before entering your art into auction. 56. Trading Art: trading, art and artists has a unique advantage to trade their art for goods and services. I often trade art for free travel, but I am friends with artists who trade their art for such things as dental care or even riel estate. When your art is of considerable value and highly desired, you can make these trades of equal value. You can also trade art among other artists to build your fine art collection. Instead of paying thousands of dollars for another artist work, call them and ask if you can trade a painting of equal value for one of theirs. Many times they will respond positively. Any time I want to trade art for a service or product, I'm not afraid to ask the worst they can saves. No, and then I pay or just leave. Try it out for yourself. I don't do it too often because I prefer hard cash for my paintings. But every once in a while, when you can't afford a service such as dentistry, you can offer your art 57. Traveling for Free: traveling for free. Did you know you can travel anywhere in the world for free? Well, almost. It is quite easy, and I will show you how first you will need to sign up for a credit card. This credit card will be useful to you. In many ways. Sign up for a car that has airline and travel benefits. The airlines card will award you miles for every person's you make on the card. These miles can then be converted into a free ticket. Other travel cards award you points for purchases, and these points can be redeemed for cash to use. On any airline, A card like this would be Capital One's venture card. I personally use Alaska Airlines and United. I have several airline cards. I used one exclusively for absolutely every business purchase I make. I am awarded one mile per $1 I spend and three miles per $1. I spend on purchasing a ticket through the airline, which I don't often do, because throughout the year I spend so much on my credit card that I am awarded several free round trip flight. The other reason I put every business expense on this card is at the end of the year, the card company prints out a beautiful categorized statement of all my business expenses. I then use this with my taxes toe. Add up all my deductions. It is so painless. I love it. Other benefits you get with the card is a free checked bag and priority boarding. Also, Alaska Airlines has a $99 annual companion fair, which allows you to take a companion with you for $99 anywhere in the USA. When you first sign up for the card, you get a bonus miles worth a free round trip flight. Any time you want to travel, you can redeem your miles for a free flight. Most airlines have partners so you can travel virtually anywhere in the world with these miles. Most round trip flights will start around 25,000 miles. Here is an example of Alaska Airlines card. You can see that they're giving you a 50,000 mile bonus for signing up. That's two free round trip flights just for signing up for the credit card, and you also get the annual companion fair and three miles for every qualifying dollar in purchases for Alaska airline tickets. If you haven't quite worked up to 25,000 miles yet, you can still travel for free now. Any travel you do for your art is tax deductible. This convey traveling to and from shows or two galleries or my personal favorite to gather references. An inspiration. Any time I fly somewhere to take photographs of wildlife such as Africa, I pay for the trip with my credit card, and I get awarded three miles for the ticket price. Plus, all the miles I travel by air are credited to my account. I then right off this trip as a business expense. For example, a ticket might cost $900 to fly from New York to Johannesburg, South Africa. I am awarded 2700 miles for the my ticket purchase, and then the travelling distance round trip is 16,000 miles. Altogether. I accumulated nearly 19,000 miles for this business trip that cost me $900 in flight costs . 19,000 miles is awfully close to another free round trip flight. All my lodging and costs are almost always Frias. Well, I have stayed at the most luxurious resorts in the world because prior to my arrival, I contact the management and owners and offer them a painting in exchange for free accommodation. He will be surprised how often this works, probably because they never get the request. And a beautiful lodge could always use more original art. I then roll the canvas in a tube and carry on the airplane with me and deliver it went to them when I arrived. You can also write off all your hotel lodge days and meals from your taxes. You are allocated a certain amount each day for food. I think it's like $50. I encourage you to get on board with ease, travel benefits and secrets. Your art career will be enhanced and much more enjoyable when you can get out and discover the world and generate new ideas and inspiration for your work.