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App Store Optimization: How to Use Organic Search to Increase Keyword Rankings for Your Apps

Steve Young, App Marketing Growth Hacker & Hustler

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10 Videos (39m)
    • Intro

    • Project Overview

    • What is ASO?

    • ASO Factors

    • ASO Strategies

    • Difference between Google Play and Apple

    • Tools to Generate Keywords

    • Keyword Research

    • Naming Your App and Keyword

    • Final Thoughts


About This Class

You will discover how to organically increase your app’s exposure and downloads through App Store Optimization (ASO). I will reveal the exact strategy that I used to increase downloads for my paid app by 233% and how I’ve helped clients rank #1 for their most desired keywords.

ASO, also known as SEO for apps, is the process of improving the visibility of a mobile app in a given app store.

You will discover what elements of your app will help you increase its visibility in the app stores. Plus, I will reveal the exact process and tools that I use to do research and find relevant keywords that have low competition.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.

Whether you are a beginner or an experience app marketer, after the course, you will be equipped with all the knowledge to optimize your app and increase its visibility and downloads.

36 of 36 students recommendSee All

Very helpful!
Cristina Marcos Martín

Designer and physics

Excellent Course!!
nice work





Steve Young

App Marketing Growth Hacker & Hustler

I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app PR agency,, where we've helped clients get featured by Apple, hit the #2 paid app overall, and get coverage o...

See full profile