Anatomy of A Brand: Fundamental Copyright & Legal Concepts and Pricing Strategy | Ericka M | Skillshare

Anatomy of A Brand: Fundamental Copyright & Legal Concepts and Pricing Strategy

Ericka M

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24 Lessons (41m)
    • 1. Anatomy of A Brand Promo

      0:54
    • 2. About the course

      0:46
    • 3. Instructor Information

      1:20
    • 4. Trademarks

      2:35
    • 5. USPTO Sites

      6:16
    • 6. Trademarks Preventing Confussion

      1:02
    • 7. Service Marks Examples

      0:43
    • 8. Parody Of A Trademark

      1:48
    • 9. Parody Case Study

      0:52
    • 10. Branding

      0:57
    • 11. News publications

      2:00
    • 12. Additonal Fashion News Resources

      2:08
    • 13. Menssites

      1:58
    • 14. Copyrights Intro

      1:39
    • 15. United States Copyright Office

      1:49
    • 16. Patents

      1:50
    • 17. Pricing

      2:26
    • 18. Freetrade

      0:40
    • 19. Vendor Compliance Guides

      1:00
    • 20. Retail Terminology

      3:05
    • 21. Tradeshows

      1:09
    • 22. Contacting Buyers

      2:09
    • 23. Women and Minority Business Owners

      1:06
    • 24. Conclusion

      0:35

Project Description

In It To Win It: Legal and Business Package

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You will create a project based on the legal and business topics in this class. Please see the attached worksheet. There is a lot of information covered in this course. Go at your own pace, and work on the various projects in the worksheet.

Have you ever wanted to launch your own clothing or tee shirt line? Are you confused with the legal and business skills you will need? In this class, I will provide the business framework for starting your own fashion company. You will engage in deep reflection as to the brand identity you want for your fashion business, how you want your business perceived and laying the groundwork for pricing that matches those values. This course will also provide an introductory overview of the various legal aspects often encountered by new designers in the fashion and retail industries.

In this course you will learn how to:

·Trademark your brand

·Figure out your brand identity

·How to get Copyright protection

·Familiarize yourself with patents

·Find your ideal price strategy

·Learn retail terminology

·How to find and approach retailers

You will create a project based on the legal and business topics in this class. Please see the attached worksheet. There is a lot of information covered in this course. Go at your own pace, and work on the various projects in the worksheet.

DISCLAIMER: The legal information contained in this course is not legal advice, and should not be treated as such. Nothing contained in this course and course materials shall be deemed to create an attorney-client relationship with you. You must not rely on the information on this website as an alternative to legal advice from your attorney or other professional legal services provider. If you have any specific questions about any legal matter you should consult your attorney or other professional legal services provider. You should never delay seeking legal advice, disregard legal advice, or commence or discontinue any legal action because of information on this website. Portions of this disclaimer were created using a Contractology template available at: Free Net Law dot com

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