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Anatomy of A Brand: Fundamental Copyright & Legal Concepts and Pricing Strategy

Ericka M

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24 Videos (41m)
    • Anatomy of A Brand Promo

      0:54
    • About the course

      0:46
    • Instructor Information

      1:20
    • Trademarks

      2:35
    • USPTO Sites

      6:16
    • Trademarks Preventing Confussion

      1:02
    • Service Marks Examples

      0:43
    • Parody Of A Trademark

      1:48
    • Parody Case Study

      0:52
    • Branding

      0:57
    • News publications

      2:00
    • Additonal Fashion News Resources

      2:08
    • Menssites

      1:58
    • Copyrights Intro

      1:39
    • United States Copyright Office

      1:49
    • Patents

      1:50
    • Pricing

      2:26
    • Freetrade

      0:40
    • Vendor Compliance Guides

      1:00
    • Retail Terminology

      3:05
    • Tradeshows

      1:09
    • Contacting Buyers

      2:09
    • Women and Minority Business Owners

      1:06
    • Conclusion

      0:35