Anatomy of A Brand: Fundamental Copyright & Legal Concepts and Pricing Strategy | Ericka M | Skillshare

Anatomy of A Brand: Fundamental Copyright & Legal Concepts and Pricing Strategy

Ericka M

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24 Videos (41m)
    • Anatomy of A Brand Promo

      0:54
    • About the course

      0:46
    • Instructor Information

      1:20
    • Trademarks

      2:35
    • USPTO Sites

      6:16
    • Trademarks Preventing Confussion

      1:02
    • Service Marks Examples

      0:43
    • Parody Of A Trademark

      1:48
    • Parody Case Study

      0:52
    • Branding

      0:57
    • News publications

      2:00
    • Additonal Fashion News Resources

      2:08
    • Menssites

      1:58
    • Copyrights Intro

      1:39
    • United States Copyright Office

      1:49
    • Patents

      1:50
    • Pricing

      2:26
    • Freetrade

      0:40
    • Vendor Compliance Guides

      1:00
    • Retail Terminology

      3:05
    • Tradeshows

      1:09
    • Contacting Buyers

      2:09
    • Women and Minority Business Owners

      1:06
    • Conclusion

      0:35

About This Class

Starting a fashion company can be challenging. Especially when you lack experience in retail management or fashion. You do not want to make a simple legal or business mistake, which can cost you financially.

Be a Step Above the Competition When You Master These Legal and Business Concepts:

·Trademark your brand

·Figure out your brand identity

·How to get Copyright protection

·Familiarize yourself with patents

·Find your ideal price strategy

·Learn retail terminology

·How to find and approach retailers

 

This course is designed by a retail professional with fashion designers in mind.

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