Analytics & Authenticity on Instagram: Crafting Your Digital Presence

Sophia Chang, Designer, Illustrator, Friend

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9 Lessons (49m)
    • 1. Introduction

      1:11
    • 2. Setting Goals for Your Instagram Growth

      4:25
    • 3. Inspiration for Your Feed

      7:14
    • 4. Presentation on Your Feed

      7:56
    • 5. Hashtag Strategy

      9:02
    • 6. Followers and Following

      5:34
    • 7. Using Analytics for Growth

      6:34
    • 8. Professionalism

      5:32
    • 9. Final Thoughts

      1:25
266 students are watching this class

About This Class

Make yourself known on Instagram with this 45-minute class with designer and illustrator Sophia Chang. You'll follow along as Sophia walks you through how you can build your personal brand on Instagram — covering everything from photo editing to analytics and community engagement on her favorite platform.

You'll start by identifying your own passions by category, then you'll zero in on how to:

  • represent those passions through photography
  • engage the communities around them on Instagram
  • interact with them in a meaningful way
  • set goals for growing your following
  • track your growth through analytics

With tips on maintaining your authenticity throughout, this class is great for anyone looking to get their work or their personal brand out there in a creative, authentic way by leveraging the power of Instagram. By the end of this class, you'll have your own perfectly crafted online presence to share.