Analytics & Authenticity on Instagram: Crafting Your Digital Presence | Sophia Chang | Skillshare

Analytics & Authenticity on Instagram: Crafting Your Digital Presence

Sophia Chang, Designer, Illustrator, Friend

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9 Lessons (49m)
    • 1. Introduction

      1:11
    • 2. Setting Goals for Your Instagram Growth

      4:25
    • 3. Inspiration for Your Feed

      7:14
    • 4. Presentation on Your Feed

      7:56
    • 5. Hashtag Strategy

      9:02
    • 6. Followers and Following

      5:34
    • 7. Using Analytics for Growth

      6:34
    • 8. Professionalism

      5:32
    • 9. Final Thoughts

      1:25
229 students are watching this class

About This Class

Make yourself known on Instagram with this 45-minute class with designer and illustrator Sophia Chang. You'll follow along as Sophia walks you through how you can build your personal brand on Instagram — covering everything from photo editing to analytics and community engagement on her favorite platform.

You'll start by identifying your own passions by category, then you'll zero in on how to:

  • represent those passions through photography
  • engage the communities around them on Instagram
  • interact with them in a meaningful way
  • set goals for growing your following
  • track your growth through analytics

With tips on maintaining your authenticity throughout, this class is great for anyone looking to get their work or their personal brand out there in a creative, authentic way by leveraging the power of Instagram. By the end of this class, you'll have your own perfectly crafted online presence to share.

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Sophia Chang

Designer, Illustrator, Friend

There is a new generation of entrepreneurs that are flexing beyond what meet the eyes and the whole world is watching. Internet presence is all what you make it, especially if you know how to market yourself. Take New York born and bred illustrator and designer Sophia Chang™. Hailing from Queens with an avid spirit for the arts, Sophia is a true product of her environment finding everyday excellence quite comfortable. She received her BFA degree in Illustration from Parsons Scho...

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