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Analytics & Authenticity on Instagram: Crafting Your Digital Presence

Sophia Chang, Designer, Illustrator, Friend

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9 Videos (49m)
    • Introduction

    • Setting Goals for Your Instagram Growth

    • Inspiration for Your Feed

    • Presentation on Your Feed

    • Hashtag Strategy

    • Followers and Following

    • Using Analytics for Growth

    • Professionalism

    • Final Thoughts

231 students are watching this class

About This Class

Make yourself known on Instagram with this 45-minute class with designer and illustrator Sophia Chang. You'll follow along as Sophia walks you through how you can build your personal brand on Instagram — covering everything from photo editing to analytics and community engagement on her favorite platform.

You'll start by identifying your own passions by category, then you'll zero in on how to:

  • represent those passions through photography
  • engage the communities around them on Instagram
  • interact with them in a meaningful way
  • set goals for growing your following
  • track your growth through analytics

With tips on maintaining your authenticity throughout, this class is great for anyone looking to get their work or their personal brand out there in a creative, authentic way by leveraging the power of Instagram. By the end of this class, you'll have your own perfectly crafted online presence to share.

878 of 935 students recommendSee All

Very simple and easy to understand, plus its good to follow people that have done what you are trying to achieve or take new inspiration from - Whoop Whoop
Helpful information and healthy attitude about 'online life'.
Georgia Gibbs


Man-o-man, this is truly a great video series. I felt like she was talking directly to me rather than following notes. Expert Instagrammer indeed. If you are looking for a lesson on how to get 300 followers in a short amount of time, this isn't for you. If you want to learn how to brand yourself as a freelancer, then this is for you. This is more a listening and doing course than a note taking one. Authentic is in the title, and you'll soon see that this is how you are recommended to be.





Sophia Chang

Designer, Illustrator, Friend

Sophia Chang hails from the borough of Queens, New York.
An avid and energized spirit, active in the art & design community.
She works in all mediums of creative matter, from printmaking, apparel, websites, graphic design, illustration, consulting, curation and more.

See full profile