Analytics & Authenticity on Instagram: Crafting Your Digital Presence

Sophia Chang, Designer, Illustrator, Friend

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9 Videos (49m)
    • Introduction

      1:11
    • Setting Goals for Your Instagram Growth

      4:25
    • Inspiration for Your Feed

      7:14
    • Presentation on Your Feed

      7:56
    • Hashtag Strategy

      9:02
    • Followers and Following

      5:34
    • Using Analytics for Growth

      6:34
    • Professionalism

      5:32
    • Final Thoughts

      1:25
235 students are watching this class

About This Class

Make yourself known on Instagram with this 45-minute class with designer and illustrator Sophia Chang. You'll follow along as Sophia walks you through how you can build your personal brand on Instagram — covering everything from photo editing to analytics and community engagement on her favorite platform.

You'll start by identifying your own passions by category, then you'll zero in on how to:

  • represent those passions through photography
  • engage the communities around them on Instagram
  • interact with them in a meaningful way
  • set goals for growing your following
  • track your growth through analytics

With tips on maintaining your authenticity throughout, this class is great for anyone looking to get their work or their personal brand out there in a creative, authentic way by leveraging the power of Instagram. By the end of this class, you'll have your own perfectly crafted online presence to share.

921 of 978 students recommendSee All

Really good Sophia! Thank you for this class, very informative and easy to get.
Carla Tavares

The coffee break starts in...?

The instructor was very informative. This class will help me improve my Instagram following based on what I was taught. I feel inspired to do better and incorporate the new techniques that I learned.
Really interesting and comprehensive class, with an engaging and to-the-point instructor. Appreciated the tips on things like appropriate hashtag use and tagging brands!

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Sophia Chang

Designer, Illustrator, Friend

Sophia Chang hails from the borough of Queens, New York.
An avid and energized spirit, active in the art & design community.
She works in all mediums of creative matter, from printmaking, apparel, websites, graphic design, illustration, consulting, curation and more.

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