Analytics & Authenticity on Instagram: Crafting Your Digital Presence | Sophia Chang | Skillshare

Analytics & Authenticity on Instagram: Crafting Your Digital Presence

Sophia Chang, Designer, Illustrator, Friend

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9 Lessons (49m)
    • 1. Introduction

      1:11
    • 2. Setting Goals for Your Instagram Growth

      4:25
    • 3. Inspiration for Your Feed

      7:14
    • 4. Presentation on Your Feed

      7:56
    • 5. Hashtag Strategy

      9:02
    • 6. Followers and Following

      5:34
    • 7. Using Analytics for Growth

      6:34
    • 8. Professionalism

      5:32
    • 9. Final Thoughts

      1:25
282 students are watching this class

Project Description

Introduce your Instagram!

ASSIGNMENT

Your assignment is to share your Instagram account, with the goal of representing your passions and promoting who you are.

By creating engaging imagery, using strategic hashtags, and tracking your progress with analytics, you'll be on the path to growing your following and increasing the quality of your work.

   

DELIVERABLE

1. Introduce Yourself! Get started right away by introducing yourself in your project workspace! Be sure to include your Instagram handle.

2. Show Off Your Grid! To show how you're curating your feed, be sure to also share a screenshot of your crafted Instagram gird.

3. Bonus: Strategy Notes! Use the prompts in the videos lessons to show how you're getting strategic about building your account. Here are handy notes for reference:

  • Identify the top 5 markets (or categories) you want to enter, and explain why
  • Edit 2-3 images, including any tips or tricks you learn along the way
  • Write captions for your images, including 4-6 strategic hashtags 

  

RESOURCES

Photo Editing Apps

Instagram Analytics Tools

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