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7 Videos (13m)
    • Introduction

    • Defining content marketing

    • What type of content should you create

    • Establishing your goals

    • Creating a buyer persona

    • Developing & promoting your content

    • Content marketing metrics

28 students are watching this class

About This Class

In this class, you will learn the basics of Content Marketing from what this new discipline entails to how to measure the success of the content you create.

42 of 45 students recommendSee All

Your gateway to content marketing. It’s very clear and easy to understand, I feel I now have the tools to keep learning. Really great intro.
I'm the Creative Director for a startup and I've been working in the content marketing world for the past 4 years. This is a solid introduction to content marketing. Concise and hits the highlights. The principles discussed in this course are consistent with the core principles you'll hear from some of the most brilliant minds in the content marketing industry.
Very simple and basic.