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7 Videos (13m)
    • Introduction

      1:38
    • Defining content marketing

      2:14
    • What type of content should you create

      1:00
    • Establishing your goals

      2:07
    • Creating a buyer persona

      1:23
    • Developing & promoting your content

      2:12
    • Content marketing metrics

      2:43
22 students are watching this class

About This Class

In this class, you will learn the basics of Content Marketing from what this new discipline entails to how to measure the success of the content you create.

53 of 57 students recommendSee All

Great overview of content marketing. Easy to follow and understand
Concise with good content
This was very direct and straight to the point. Been doing digital marketing for a few years and I must say this teacher is precise and very knowledgeable​