Amazon Self-publishing 2018: Free Canva Book Cover: Self-publish & Market | Brian Jackson | Skillshare

Amazon Self-publishing 2018: Free Canva Book Cover: Self-publish & Market

Brian Jackson, Author/Publisher/Educator

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31 Lessons (4h 48m)
    • 1. Self-publishing Process

      6:38
    • 2. Course Requirements

      5:45
    • 3. Fundamentals of Book Cover Design

      9:16
    • 4. Canva From a Blank Page Up

      7:52
    • 5. Book cover canva theme

      12:38
    • 6. Using Free Canva Themes and Pixabay Images to Create a Book Cover

      7:55
    • 7. Canva Advanced Techniques

      11:42
    • 8. Self-publishing Options

      3:36
    • 9. Traditional Document Formatting Part 1

      11:19
    • 10. Traditional Document Formatting Part 2

      10:49
    • 11. Install the Kindle Create Microsoft Word Plugin

      3:35
    • 12. Format Your Manuscript Using Kindle Create

      10:52
    • 13. More Formatting, Table of Contents and Preview

      4:29
    • 14. Publish Your Book in Kindle Format Using KDP

      14:40
    • 15. Copywrite Your Amazon Book Description

      9:23
    • 16. Publish Your Book in Print on Demand (POD) Paperback Format Using KDP

      4:23
    • 17. Update on KDP Select Free Promotions (7/20/2018)

      6:27
    • 18. Demo book cover

      14:29
    • 19. Demo traditional formating 1

      12:52
    • 20. Book Review Process, Approval and Monitoring

      3:12
    • 21. 10 Book Marketing Tips (Part 1)

      11:41
    • 22. 10 Book Marketing Tips (Part 2)

      9:35
    • 23. Additional Book Marketing Tips

      6:31
    • 24. Websites, Mailing Lists and Amazon Categories (Bestseller)

      13:31
    • 25. Create a Free Book Cover Using GIMP

      16:35
    • 26. Create a Free Book Cover Using Microsoft PowerPoint

      12:26
    • 27. Create a Free Book Cover Using Canva

      6:53
    • 28. Whats next

      3:14
    • 29. Create a Free Book Cover Using Canva/Pixabay

      14:29
    • 30. Format Your Manuscript (Traditional) Part 1

      12:52
    • 31. Format Your Manuscript (Traditional) Part 2

      7:55

About This Class

How would you like to be a published author by the end of the day... for free?

Welcome to the only Udemy complete self-publishing guide that shows you how to do it all yourself for free.  Nothing is left out of this video guide that covers everything from creating a book cover to marketing your published book.

My name is Brian Jackson and during the last 8 years I've created hundreds of book covers and published well over 100 books.  In this course I'll explain the entire process to you allowing you to quickly become a published author given nothing more than a finished manuscript.

This course covers:

Book Cover

Fast and easy, create a free professional quality book cover using the Canva online graphic design tool and free images from Pixabay.  All you need is a web browser to have a finished book cover in under 10 minutes.  The process I demonstrate utilizes free Canva Kindle book cover themes to quickly create professional quality book covers including free images from Pixabay.

Format Your Manuscript

Quickly format your manuscript for Amazon publication using Microsoft Word 2010 or beyond (Word 2016 running on Windows 10 is demonstrated).  Learn both traditional style and use the free Kindle Create Word plugin to format your manuscript.  Following my detailed instructions guarantees a polished finished product.  The process I demonstrate ultimately augments the use of the free Kindle Create Microsoft Word plugin with traditional formatting techniques to produce very clean manuscripts that are a pleasure to read.

Self-publish on Amazon

Self-publish your book in minutes on Amazon in Kindle and Print on Demand (POD) paperback formats using the free Kindle Direct Publishing (KDP) web-based interface.  Note that you can publish paperbacks via KDP or use the traditional method of switching to CreateSpace.  Once complete, you're a published author, but that doesn't mean that your done...

Market Your Book

Take the first steps toward marketing your book for free to become an Amazon bestseller.  Make money and friends as you gain readership.

And the whole process is free because you do it yourself.  Given a finished manuscript, a copy of Microsoft Word 2010 or later and a web browser you can become a published author by the end of the day.

In fact, I'm embarrassed to have to admit that purchasing this course could be your greatest expense... though I assure you it's well worth any reasonable cost considering the money and time you'll save to become a published author today!

Mac users should be aware that the Kindle Create method is currently only available on Windows.  However, the traditional method is my preferred method anyway ;-).

Don't forget the Udemy 30-day no questions asked money back guarantee.  If you're not happy with the course, just return it.  So, there's no risk involved.  That should make your choice a no-brainer.

I'll see you in the classroom,

---Brian

Transcripts

1. Self-publishing Process: hi. In this lecture, I'm going to provide an overview of the self publishing process, and since my course follows this process very closely, I'll be doing at the same time, I'll be providing an overview of my course contents. Now let's begin by looking at the self publishing process. In a nutshell, it begins first with creating a book cover. You need to have a book cover before you publish. Now there is a book cover creation interface within the publishing interface, but I recommend not to use it because it creates tacky book covers that everybody recognizes as being Amazon Book creator book covers. So we're gonna use Can Va. Instead, too great a really nice book cover a professional looking book cover. The next step will do is we'll format a manuscript for publication. This involves a lot of clean up and making your manuscript look really good in both e book and paperback formats. Once you've cleaned up your manuscript, we're going to use an interface called KDP Kindle Direct Publishing to publish your interface. This is the free interface provided by Amazon for indie authors to publish their works on the Amazon site and will be publishing both a Kindle e book and a print on demand paperback . The final step, of course, is to market your book. If you don't market your book, you're not going to get your book into the hands of readers. And then really, what's the point of writing? Now? Let's take a look at these one at a time for us can be creative book cover Can Va is a free and easy to use, Web based graphic design tool. In fact, you can use it to create more than just book covers will use the free canvas themes to quickly create free professional looking book covers. Canada is the free, quick and easy way to make book covers and other graphic design elements. Now I want to point out, too, that will also be including free images from picks. Obey Ah, huge site where you can get images that air free for commercial use. So we've got millions of images to choose from in making our book cover, and this is what can Va looks like. It's an easy to use, Web based interface. Now, once our book covers created, we're going to use word Microsoft Word you can use any version from 2000 and 10 on. I'm gonna be demonstrating word 2016 toe format are manuscript. Where does a standard editor used by many writers, So you may already be using it. In fact, you may have used it to write your manuscript will use word to clean up the manuscript before publication and will be employing the Free Kindle. Create word plug in to simplify the formatting process will be augmenting this process with some additional steps to make your manuscript look even better. Now, formatting, your manuscript is a needed step in preparation for publication. And this is what word looks like with the Kindle create extension. You can see you have a new Kindle menu item, and when you go to it, it gives you formatting options for formatting your manuscript for publication. Now, after we formatted our manuscript, we're going to use the Kindle direct publishing KDP interface to upload our manuscript for publication on Amazon. This is the indie author interface that Amazon has provided for Publishing Books will be using KDP to publish our book in both Kindle e book and print on demand. Paperback formats now print on demand is an interesting format. In the past, if you wanted to published print books, you would have to buy a bunch of them through a vanity press, and then you'd storm in your garage and you'd actually ship the paperback books. In this case, Amazon prints the books on demand, so as they're ordered, they print them and ship them for you. You don't have to buy anything ahead of time. In fact, this entire process that I'm talking about is free now. Many marketing decisions that you need to make should be made before publishing your book. And that's why, in the previous lecture, I talk about skimming through and particularly watching the marketing section of this where I talk a lot about a lot of marketing issues that you need to incorporate into your publishing process. KDP. The publishing interfaces once again a simple, Web based interface that looks like this. You just fill in a bunch of fields that describe your book and define your Amazon product page. Now the final step that many self publishing courses on you, Demi Skip is marketing, and you're not going to get your book into the hands of readers, unless you do some minimal marketing and we're going to get you started marketing selling your first few books by going over several items. So if you had to look at the entire process graphically, it would look something like this. You would use word to write your manuscript and you have a finished manuscript, and we're gonna talk a little bit more about what is a finished finished manuscript in the next lecture. Then you would create a book cover using Canda. You'd format your manuscript to clean it up, using word and Kindle create to produce a clean manuscript. That's step number two. And then you would publish via KDP, incorporating your book cover and you're Clean manuscript to produce a published Kindle e book and a paperback that's step number three. And finally step for the last step is to market your book and to get it into the hands of readers. Now the last word I want to leave you with is about smash words. Smash words is a single site that you can use to publish an e book every Boyer bed, Amazon, for example, Toe Apple, Barnes and Noble and Kobo. And why wouldn't you want to publish everywhere? Well, as explained in the marketing section of this course, I recommend you publish exclusively on Amazon. There are great perks to revenue generation and advertising available if you stick with Amazon exclusivity. However, if you don't aim to maximize revenue, I recommend you do publish on smash words to maximize distribution. Now I don't cover smash words publication here, but I'm sure once you've seen Katie people application, you'll be very familiar with the smash words interface. Look it up if you're interested in distribution as opposed to revenue. And with that coming up next is course requirements in which we address what is a finished manuscript. 2. Course Requirements: to conclude this course introduction. I want to talk about the course requirements, and specifically, I want to talk about just what is a finished manuscript. Let's begin by looking at all the requirements. You only have three. You need a Web browser. Any browser will do. Chrome, Firefox, safari, whatever you happen to be opera, there's another one. Whatever you can run that will get to a Web page that we can use. Can Va, an online graphics design tool, and KDP, the Kindle direct publishing interface, Web based interface to publishing your manuscript and just about any computer will do to You're not talking about really heavy system requirements to run Microsoft Word and a browser, and Microsoft Word is the next requirement. I suppose you could try and use word online. It would be fun to see if you could do everything absolutely free using free software. But I'm going to show you the use of word 2016. You could be running word 2010 on upward. We're gonna be adding the Kindle create extension, which requires word 2010 Iran, and you're gonna have to translate from 2016 backwards. Some of the things may be in different locations, but it should be fairly easy for you to translate. And the final thing that you need. O let's just throw this out. You need a finished manuscript, right? This is the wrong meat. It's the center of everything we're doing and I'll supply the rest. Now, just in case you thought I was gonna let you off that easy, I want to do a little dissertation here on just what is a finished manuscript. The third essential Riko requirement. Ah, finished manuscript has been copy edited. Now, in case you don't know what copy editing is, let's look at the two most common forms of editing content editing. This reviews your manuscript with content commenting on its strengths and weaknesses in your plot and characters and locations. It's usually available through writer's groups and unavoidable. If you go the traditional publishing route, your editor is going to do content adding on you. I find it annoying. Copy editing. This removes grammar, spelling and usage airs. It makes sure so. Content editing has to do with what you're say and copy editing has to do with how years saying it you want to say it correctly, so it makes sure everything is correct. And it leaves what you're saying alone. How after, However, it often does check for the accuracy of story elements. So if you're talking about Prague, they might actually research some of your references to Prague and make sure it's correct. That's a nice additional feature to copy editing now. The problem is, is that copy editing costs from 300 to $500 for an 80,000 word book. That's a lot of money, but it's virtually unavoidable. I'm going to show you how to do everything free in the scores, from making a book cover through formatting, publishing and even marketing. But the one thing I can get for you, for free is copy editing. Let me tell you the improving violations story looking moving violation here. It's got 73 reviews, and it's got a 3.5 star rating. Let me explain a little history. This was released august 4th 2010. Can you believe that? We're coming up on eight years, and in March 2011 it set a personal publishing record. I sold 3000 and five copies of it at 3 99 for a total revenue to me of $8392. That was a record for one book. It had virtually no editing, and bad reviews started to come in, citing the poor editing. Eventually, a reader volunteered to copy her head. Our books. It was so bad, and we eventually my wife and I ended up paying this reader to be our copy editor. Later, we moved on to professional copy editing services and eventually fully professionally copy headed, moving violation. But we're still stuck with those bad reviews Now. I don't want to just set you up for failure. I can show you how to create a book, cover, how to publish your book and even how to begin marketing it. But if your book is poorly copyrighted, it's going to fail now if you must. Self edit. Here are three words of advice I know. Copy editing. His expensive self editing is an appealing option. Okay, here's some advice. Read your manuscript backward when you copy edit a manuscript, you don't want to get stuck in the story. You're not reading for story. So if you read backwards you lose the story and you just seethe words. Read it out loud. You'll quite often find errors much easier if you actually have to articulate them something and saying them makes the sentence incorrect and you'll find the correction for it and get friends and family involved. So that's my final words on the requirements for this course, which is a Web browser on some kind of computer. Just about anything. Ah, copy of Microsoft Word 2010 and above and a finished manuscript. Coming up. Next is the fundamentals of book cover design. I'll see you there. 3. Fundamentals of Book Cover Design: in this section, we're going to discuss first impressions or why your book cover is so important in the first place. Now, consider this the purpose of your book cover. Why a re creating one? To turn a browser into a reader, you want people that are browsing for a good read to read your book, or at least to read the book description. So if you get them to read the book description, then maybe we'll read the first sentence. If they read, the first sentence will read the first page, an antenna on and on until they buy your book. So your book cover is the crucial first step in your sales pitch. Now, how does it accomplish this purpose? First, by catching the eye, you want an eye catching cover, and you could do this through colors through images through taxed. There are several mechanisms that you can use to catch the eye, and you have just a brief moment to convey maybe one or two intriguing pieces of information. Right? Maybe the title or the author is something intriguing. Something to grab the reader and you're going to be representing your brand. Now a brand can either be a series of books, and you can do it through the names or through common pictures or fonts or colors. It can be your author name, whatever your brand is. Your book cover needs to express that as well. It also needs to express genre expectations. So if you're writing a cozy mystery book, you better not have anything gruesome as far as a murder scene on the cover. If you're writing a romance book, you know, naked guys Chest seemed to be the most popular and copying what's popular. I really encourage you to go out and take a look at your genre, see what your competitors air do and mimic it. Not exactly copy the cover but mimic it. Used the same elements. So that's how a book cover tracks attention Now. We talked about brands, and I want to talk about what is branding. Branding could be a consistent look across the series of books. In fact, here I'm showing you a series of books that are my wife's Chloe Boston mystery, Siri's and you could see that I've got a common look and feel to all the book covers so that you can tell one book in the series from another. Another thing that you might be consistent about is all of an author's books, so you might always use the same font for the author's name. Um, you might use images that are common across the author or a Siri's you might colors or fonts on. Leave these things you have to bind and make consistent either a series of books or all books by an author and notice. Also your name and the titles that you use. The words that you use in Siris and so on can be a binding factor. For instance, of your writing, doughnut shop, cozy mysteries. You might have the sweet sweet death or something like that. You'll have all kinds of sweet kind of things in your title and so on as part of your brand . For that Siri's here's another brand to a Siri's that's less tight, but you can see that I use the same kind of lettering for each and they all have to do with walls. And there's some piece of art on the wall, typically, so that's what unites the Miss Henry brand. A Siri's written by my wife. Now what about covers sources. Where can you get book covers? First of all, don't use the Amazon built in book creator. It creates recognizable covers. Anybody that's in the industry recognizes ah, book cover that was created with that, and they looked just kind of tacky. You can pay someone $5200 to create a book cover for you. Or what I'm recommending is that you do it yourself for free and get exactly what you want . Ah, professional looking book cover for free. That's what this video is all about. Now why create your own book of because it's free? It's easy, it's fast and it's fun. Why would you give away the fun of creating your book, cover to somebody else and then pay them? Now let's look at book cover fundamentals. We now understand why the book cover is so important, and hopefully you agree to at least look into creating your own. Now we're going to look at what you need to consider when building your book cover. First of all, the book cover elements of this images, text and colored boxes. That's what you got to work with. So it's not gonna be that complicated. Let's look at images first, So when you pull an image onto a book, every have two options. You can do a full cover image, as in this example, where the image covers the entire book cover, and then you have tax and colored boxes on top. Or you could do an inset type of image, as in this example, where you've got a lot of boxes all over the screen and a solid background. Now let's look a text, background, colors and images. There's two rules that you want to follow in. Putting this together do light on dark when it comes to tax on something and do dark on light. These the two kind of options that you're always gonna be playing at Gray's Inn between but try to make your text pop by putting it over something dark by making it light. If you put it over something dark and making a dark. If you put it over something light, you want your text to be readable. That's one of the big goals of making a book cover. Now what else can we say about text? Use thicker fonts to keep the text readable. Notice in this book cover on the right. How I got nice, bulky fonts if you go for those willowy, nice hand written type of funds. As the image gets smaller and smaller, those little Willie lines begin to disappear and pixel ate. So keep big, bulky, use big, bulky fonts and keep the text readable and also use background colored boxes. If this text had been over the image, it would have gotten really complicated, cause the image has light areas and this is light text fact. I wouldn't have known whether the use dark or light text on it. So I used a colored box for the background of the tax to make the text pop. That's one of the purposes of colored boxes, so let's look at colored boxes. Use them to create designs. You can make entire book covers of just colored boxes of different colors of different angles, kind of an abstract book cover or use them to make text pop So you make the text stand out by putting a colored box behind. The text is in this example to the right. Now let's take a look at some colored box techniques. The 1st 1 you have is to use a solid colored box that will really make things stand out. It's a little you know, it lacks a little in sophistication is a little in your face, but don't worry. There are other options for doing colored boxes. The background, like one is transparent. Have it blend into the background a little bit so you can actually see the background. But it does dark and things up to make the text pop. Another option is to do a Grady Int, where you do one color to another, and the final option is to do a drop shadow. And here you can just barely see my drop shadow. But trust me, there is one, and you do this by putting a darker box in the background and making it transparent by offsetting it just a little bit too. So there's some box creation techniques now. My book cover design tools include a tool called The Gimp, the Canoe Image Manipulation program. This is a free program, and I use it for the heavy lifting cause It's kind of complex. It's not really easy to do everything now. I started a while ago, using power point to grade book covers because it was easy and I'm using power point on the time I use power point to create this slide that you're looking at now. The problem is, is that it costs So you've actually have toe license Power Point. Now I've come up with 1/3 option that I'm beginning to push called Can Va. This is an online book cover creators. All you need is a browser. It's easy to use and it's free now free. You know some of their templates and so on. They start trying to tempt you with the Niedere templates and the Niedere images to charge you. But if you discipline yourself, you can actually keep things free on canvas. And one of the ways that I keep things free is by using picks obey for free images. So as we go through creating an M, creating a book cover which were about to head into now I'm going to show you the use of Can va and picks obey Teoh, create a book cover. Now we're going to begin with a simple way using Canada themes, and in the next section we're going to use a blank white page and begin from scratch and build everything up so you will understand can of a book cover design in detail. Let's get started. 4. Canva From a Blank Page Up: in this lecture we discuss Can va from the blank page up. In other words, what do you do when confronted with the dreaded blank page? You seen me use themes to grade book covers with Canada. What you haven't seen is having me go back to Canada and saying, Give me a Kindle book cover. Now I've got the dimensions, But look, I'm not collect it. Selecting a theme, What do you do with the dreaded white page? Who? This is exciting. I can jump directly toe elements on a dreaded white page and let's begin. Remember, we're gonna begin with images. And remember, I have two choices when it comes to images. I can fill the background or I can have an insect. Let's do the fill the background and we'll see how far we make it here. So I'm gonna go to the can of a free images. Look at that cathedral. Wow, isn't that need? So we take this and the first thing we want to do is we want to fit it to the entire book cover, so let's drag it somewhat outside and bring it down until it covers the entire thing and we'll put it in the middle and notice. How can we just kind of grabs whatever's on the book cover for you? So there we've got a full image. Now what we need to do is add text. So let's go over here and we'll say, Give me text Now, this is Oh, very saintly and so on. Oh, look at that. I like this style of text and in fact, it gives me a bunch of stuff. So the first thing that we want to dio we're gonna put this text up here and let's center it just to be simple. And I'm gonna go work on it by clicking on the inside and notice how it has components. So we're only working on the top part, and I'm gonna Whoa increase the size to maybe 28. That's not quite big enough. Ah, 42 runs into problems because we're not What? Because we're not? Yeah, 42 isn't gonna make it 32. This will work. Just fine for this fund is I'm gonna change the whole thing to Brian Jackson. There we go. And then it has some smaller elements in it. Now, I've just clicked on that. And, boy, you can't really see that. So what you've got here is you gotta zoom. Check this out. I can zoom in, and then I can use the scroll bars to scroll around so I can actually see the text, You know, there. I'm not really into this. Let's just get rid of that. This award is presented, Teoh. Okay? I don't want it to say that either, So I'll select all that by triple clicking on it, and I'll get rid of that. And it just says Brian Jackson. Now, I probably want to bring the fund up even further, and we want to stretch it from side to side. Well, that's good. Oh, yeah. Okay, I'm manipulating it. Let's get outside and we'll click here in the text and I will bring this text up. Let's bring it up to some ridiculously large size. There we go. Now I can bring zoom back down and we can see what I've done. So that's that text. If I like this, I can pick this thing here, say copy and I'll get a copy, and then I just Okay, grab it on. I'm inside. I said just I grab it and I move it down And let's say I'm going to use the same thing for the title. Get the grabby things. There we go. I got it centered and then we go in on the text and I like the size and we're gonna make it . Call it early memories, something like that. Now notice how this is really popping because we've got a light background and we've got dark, but I could make it pop a little bit better by putting an element here. I'm gonna close down the free photos and go over here to shapes. And what I'd like to insert is a flat, just a free shape. It's a rectangle that has color, and I'm gonna put it up here and then I'm going to move things around, notice that this changes things and keeps the proportionality and this these don't on the sides. So if I want it to maintain the aspect ratio, I grabbed the corner. And if I don't, I grab one of these on the side. So I'm gonna pull that over like that, and then I'm going to and I'm going to send that to the background by clicking on it and doing a range back. Now it goes to the background. You can see that now. We've really got our text popping. So let's get this around that now. I don't really like this solid effect. This is the solid box effect that I really like the colors. So let's pick on color here and let's get something. How about black? Now? Black seems to be strange. And it's, uh But let me show you what I had in mind. Do it black and then come up here and pick on transparency and bring the transparency way down. I've got the text here, so I want to move that out of the way just temporarily. Yeah, I need get the text and bring the transparency backup because I got that text instead of the box. Okay, here's the box. And I'm gonna bring its transparency down so you can really see through to the church. So maybe toe as much as 50%. Now, I'm gonna take my name and I'm going to change the color of this from black two white and let's click on this appears so we can get white. Pull this all the way over the left, and they're now we've got white text. So if I move the text appear, you can see by darkening the background that we really made that text pop. Now this text is getting down into a lighter, so maybe we won't want to do that effect. But that's how to use images, text and colored boxes and how to manipulate them. And I think that gives you a good idea how you can go from the bottom from having a white background. A having a pretty nice book cover just by using the idea of images, text and colored boxes up Next is the section project. Share your book cover. If you get a good one, I'd like to see it just uploaded to the Q and a section to share it with me and other students of this class. 5. Book cover canva theme: using free Canada themes and picks of a images to create a book cover. In this short video, I'll discuss how to use the free can VA Web based graphics tool to create a free book cover in under five minutes. Let's begin. I'll begin by bringing up my Web browser, where I'll be going to Canada dot com. When I arrived there, I'm asked to either log in using my credentials in the upper right hand corner or to create a new account. If I create a new account, for instance, a personal account, I can either sign up with Facebook or Google Social Media, or my preference is to actually sign up with an email to create an account. Here. You type in your full name, verify your email and give yourself a password and then verify you're not a robot and that's it. Everything is free on Camba and very simple. I'm going to law again since I have an account. The first things that's displayed are your options for what you'd like to design, and below that, the various designs that I've already created. So these air designed to stored online on the candle website that I've created in the past to greet a new design. I pick what kind I want and I want a Kindle book cover. You could see its 14 10 pixels wide by 22 50 tall. I usually go a little larger than that 1600 by 2500 but this should be fine. It's a valid Kindle cover size notice that I can use my own custom dimensions if I'd like, but I'm going to just click on a book. Lindell Book cover. I'm immediately thrown into the layouts option for creating a book cover, and here I just scan through the many layouts that are online. Now you might ask yourself, How does Canada end up making money? And the answer is, as you scroll down the options, you'll see that some of them are free, but some of them actually cost money to use, so be sure you stick with the free designs. Let's say we like a design like this navigating New York. I'll go ahead and I'll click on the design, and it's brought up in the editing window. Now. The next step that you want to do is you obviously want to make the text, match your book and your name, so just click on the text. You want to change and the little editing bar will show up there and I can delete the current name and put in Brian Jackson. The next thing I want to do is come down to navigating New York and let's say we want to make that. Let's put the cursor here. I live in Santa Rosa. There we go. Tips and tricks. I'm getting your way around and will change this to the small apple. There we go. We've changed the text. The next thing that we want to do is change the images. Thes aren't images of Santa Rosa, and besides, we don't want this book cover. It'll look exactly the way it looks coming out of the can. So let's go ahead over here. Two elements and you could see that one of the options here is free photos. If we bring that up, look at all the free photos that we've got that weaken, uh, insert. Here There are millions of images, so let's search for Santa Rosa. Let's see if there's any images and here's some interesting images. They're not of Santa Rosa. But I'll take him. Let's go ahead. And, uh what is this? Okay, that's, uh, well put. Okay, we'll click on that image so we want that image, and then we just drag it where we want it. So let's say up here and let's get a town Z kind of looking. Oh, this isn't of Santa Rosy either. But we'll put that here. And the other thing that you can do is notice this up loads. If I go there, I'll see all of the images that I've uploaded. I can upload my own images, so I should have had Santa Rosa images cued up. Let's go back to elements, and we'll put the door here on the bottom. There we go. So I've just created a brand new emit, a brand new book cover based on the layout that I like and changed his text and images in well under five minutes, especially if I hadn't been talking. I'm leading you through the final step that is possibly going take you longest. Time is to download this image. Now they recommend you downloaded as a PNG if you want, and click cleared a little arrow and you can do a J peg and what we're going to do it is download A PNG is fine. It doesn't work. Got it. Oh, and they're actually charging me for these images. I for gotten didn't get free images, so I'm going to clear that, and I'm actually gonna put some free images in here. Let me put Ah, we'll put this in here. I guess they put the word canvas over it when it's not a free image. So I should have noticed that and let's But, um, this looks interesting. That's probably more thesis. This is actually the Brooklyn Bridge. I think that's not in Santa Rosa, but that's OK, so I'm sorry. Now we'll go ahead and will download, and it goes ahead and does the rendering of our image in Salon to create a PNG, and then it will eventually ask us to down This is what I'm talking about. This is probably the longest stuff. Is downloading okay? And here we don't want that. They always throw up little advertising things. And Brian Jackson, PNG. That's fine. We can save it. But you can give it a name in a directory that you want to save in just like any other download. And there you go. That's using canvas. Now there are modifications that you could make after you've downloaded things. So, for instance, if I come here to text notice, the text options show up here. So it says that I'm using six gaps and this is the size and usually bold and italics don't show up. It's all uppercase. So if I wanted this mixed case I could bring it down like that, we'll bring it back to all uppercase. I can change the spacing between the words, get it a little tighter or a little wider. There on the words I can align the words top, middle or bottom. That doesn't seem to matter. What else can I do here to these things? Oh, changing the fine. So here I can. I can go and completely change the fund. Wow, The size didn't quite work out there. We would have to drive a drop the size significantly. Oh, and now it's disappeared. And when you mess up like this in playing around with in playing round of Canada, remember to use the undo key, I can undo everything that I've done so I can get it back to the way that it should have looked. Now this actually doesn't doesn't look like it's undoing everything. It's got my it's resized this box, unfortunately, So we'd have to fix that and you can position the boxes. You can resize them. We've got a lot of space here for some reason. Anyway, I'll work on this if at any time you mess up, you can always go back to Canada and I'm leaving without saying my changes. Actually, let's go here. I'll show you this. I can goto file save and it's now saved it on Can va And now when I go back to Canada, it won't complain that I haven't saved and it will show up down here in my list of it should show up. Oh, here we go se generating preview in my list of book covers that I've created, and I could start all over again if I mess up. So take us many shots as you like. It probably only takes you about two minutes to create a book cover. Actually, there are many book covers to select from, and ultimately it's not that bad of you gotta pay a buck or two for a book cover that you like. That's a lot better than a 50 to $100 toe. Have somebody make a book cover for you. So don't worry too much about this. I've gotta pay type of thing, you know, Give can va a few bucks for a really nice book cover that you'd like to use. Now there's a few more things that I want to show you before we leave. One is that here is the document or the download that we made to my directory. And this is the file that I would upload in KDP or create space or whatever as my book cover so you can see that it creates a PNG or just a standard file on your disk drive. The other thing is these little options over here to the left. Now we've been in layouts and we went toe elements toe ad free photos Notice that you can also add all kinds of things to make a more complex image. We're not gonna go into this in this video, but one of the things you can add is text and look at all of these fonts that you have to select from. So if I say Ah, blue world here and I click on it, I get some new text and I just click on that text and I get a little modifier and I can change the tax. Let's say Brian Jackson, and then I can go up here to the size and Aiken jacket upto, Let's say 56 then I'd have to stretch it out and so on to stretch out the window and so on to fix the text. And then I can actually place the text so you can actually add text if I decided I don't like the text that I can just hit, select it and hit the delete key. What? DoubleClick. I'll select the whole thing then and delete key, and now I should be able to select and go delete key. Oh well, some reason, like the leading, but I can go undo, and I can get rid of that text. If I decided that I did not want to add it. Ah, shoe. So that's text. I can add it. I can actually change the text or the font of attacks. I already showed you this before by selecting the Texan, going up here and selecting the pull downs for text. I can also change the background on the image to any particular color. And the big thing that I can dio is that I find the images that air free on canvas to be somewhat limiting. And you have this option here. If I pick on up loads, I can upload my own images and it goes to my drive and it says, What would you like to upload? Now? I like a site called and we're gonna go to another side here called Picks Obey. And the reason that I like this site is I go to any of these images. It's got, I don't know, hundreds of thousands of free images as opposed to Canada, which has fewer if I pick on it. Look at this free for commercial use, no attribution required. This is the freest that free Ca NBI, and all I've got to do is say, download picked the image and it says, make sure I'm not a robot. I say download. I pick a directory picks and I say download it. And then when it comes to going into can va. All I do is I bring Can va back up a little downloading. Let's bring can back up And let's say I want to replace one of these images. I just say upload from my images and here we should, were it still uploading? OK, here's our new image, so we just double click on it. It uploads it to can. Va and I picked the image and it falls in here, and then I just drag it to where I want it. So that's the way that you can actually get hundreds of thousands of free images to make your book cover unique up next Can va from a blank page up. 6. Using Free Canva Themes and Pixabay Images to Create a Book Cover: in this lecture, we're going to continue formatting or document using the traditional method, and in this case, I'm going to add a title. Now, I've put a title page as a downloadable resource on this lecture. So go ahead and download that. And then what I'm gonna do is I'm going to go file open my title, and I guess so. It's already open. So let me go to my title page. And here you can see that I have mapped everything out with square brackets that you need to replace in the title. So just go ahead and copy it by selecting it, right, clicking and saying copy. And then we'll come back to our book, go to the front and say, Paste, and that gives us a standard title page. Now you go through and you replace everything that's in square brackets. For instance, this Bolden title here is going to be not long after midnight. Goodbye, author would be me. Now, what I like to do is I like to come out with virgin numbers. So the first version that come out with his 1.0, and then once I edited, it becomes 1.1. The next major version becomes two point. Oh, and so on. So this is an unedited first version, and the date is going to be June 6th 2018. It is published by me in 2018 and you can find out more about Brian Jackson at my girl and you configure the girl. You go here, select it, and you go up to where's insert, insert link, insert link. And here you get to type the text to display. So I'm gonna make them both exactly the same. That's the text to display is my your L and I'm going to copy it. And that's actually the address to go to a swells. Slits pace that down here, we'll say. Okay, so now it says, if you want to learn more about Brian Jackson, go to my home page and that's it. We've now formatted the title page, so we've got a title page going into very clean text. Now, the next thing we might do and this is optional, is insert a table of contents. And to do that, you go before your very first chapter and you say references. Table of contents. Now the type that I like to insert is a custom table of contents. And I'd like to come down here and say unclip show page numbers so that they don't get shown it looks kind of funky and a a, uh, Kindle book page numbers since they don't make any sense and will say OK, and we should now have. Okay, there we go. We got our table of contents. Let's go ahead here and put table of contents as the chapter heading and let's go to home and format, that is ahead one. Now we've got the table of contents on the phone, its own chapter. There we go. So this actually isn't a story that's in here. What I can do is I can select just the first item, and if I don't want it, I can go ahead and delete it. I've got the rest and these air links, then into the document to the various chapters. So that's pretty much it for configuring an e book. Now you've got a choice. What I used to do in the past is I would say this document as my e book document, and then I would format apron, undermanned paperback document. Now, in this case, we're going to do both the same cause. It doesn't hurt the modifications we make to make a print on demand paperback to format the manuscript for that are not going to effect the E book. So let's go ahead and will continue right on with what we would do to format a Branam demand paperback. So the first thing that I'm gonna do is I'm gonna go upto layout and page size now matters on print on demand paperbacks. So I'm gonna go to size and here I'm going to go for more paper sizes and I want my with to be six inches and my height to be nine inches and we'll say okay and you'll see that my paper, my paper should shrink. Or I guess the text gets bigger is what actually happens because I'm stretching the whole page. Now. What I'm gonna dio is I'm gonna goto margins and I want 0.75 inch margins all the way around. Okay, here's moderate. I can get the most of the way and then I go to custom margins and I can type the top and bottom. I want to be point 75 as well. Okay, So narrower margins. And now we're almost formatted for a print on demand paperback. We had this nice, clean document to start with, and now the final thing we need is headers and footers. So to do that, we go to insert and I say Header. And I like this three column header to style. And I don't use the middle column, but I do use the left and right, so just like replacing the square brackets in the title, you do the same here. So I'm going to say, on the left side the name of the book. Here we go, and it's got a little space in front of it. So I'm gonna delete that, and I'm gonna go to the middle and that I'm just gonna have be a space, and then I'm gonna take the right one, and I'm gonna have it say, Brian Jackson, So that will be our standard running header. Now, the other thing that I like to do is I like to move things out just a little bit because they get a little cramped. So I go 0.0, foreign 0.5 on the top and bottom margin. 4.4 on both of them. And then I say, See, now I've got a little bit of space between the header and the and the text and I say Go ahead and close. Now that's the header to insert the page number. What I do is, instead of saying insert footer, I insert page number and what I like is I like at the bottom of the page, the page number and I like it centered like that. So there you go. We've now formatted the document for Print on Demand paperback publication and it will also work for Kindle e book publication. So the final thing that we do is we go and we say file save and this is saved under traditional, we now have are traditionally formatted document 7. Canva Advanced Techniques: before leaving Can va. I wanted to go one war time over the basics to make sure you understand him. I got the feeling that, you know, I did some things without explaining exactly what I was doing. And I didn't get really low level and simple with how to do the three basic things in Canada, which is import images and then use colored boxes to put behind text primarily in how to add text. So I want to make sure you know how to do all of those really well before we move on. So let's go up here and we'll go to Cannes, Va. And once there, I'm going to add a new cover, and I'm going to just use the white space here. I'm not gonna pick a layout or anything like that. So this is what the layouts allows you to do it last. You toe pick more or less a template which makes your butt cover for you. Now I'm gonna work primarily in elements where the biggest thing that I'm gonna do is free photos and shapes. Now, lines are also nice, and we'll take a look at that. All the rest of these things, I find pretty useless grids and frames. What for? I could put images anywhere I want. I could make my own frames. Why would I illustrate in here the charts air really terrible. The icons are kind of fun. I would use those two. So maybe we'll take a look at icons to. But let's begin with text now when I add text. Get these options for all of these pre canned kind of labels down here. And they're nice if they get close to what you want to say. But basically toe add text. I just pick one of these three sizes. I add a heading, I add a subheading or I add a little bit of body text. So, depending on the size of the text I wanted, I'm looking for a book cover title. Then I would pick added heading and here's my heading and it comes in. Now let me show you some things about the heading notices blue. Right now that means it's selected, so if I type something, it's going to be it's going to be replacing whatever is in there, and now I've got this vertical flashing bar. That's where the replacements occur. So let's put in the word book title. And if I don't if I want to get out of working with the text that I just click outside and notice how the highlighting one away now when I roll scroll over it noticed this multi directional arrow appears so year. Let's let's click on This will highlight this. Now I've got the vertical bar as my cursor noticed that I am working with the text inside. Now when it gets to be like that multi directional, I'm now moving the text. And by the way, this little line shows you when it's centered and when it's vertically centered. So these purple lines you can use to center text kind of handy. The other thing I like to dio is these little circles Ally. Just stretch the text and it's telling you how wide and how tall it is. That's kind of neat and never noticed. It did that while you do this. So if you wanted to be full screen, then you go like that now, as far as the text once it selected, I can do things to it up here when it's not selected that I can't do things to it. So select the text you want to do things to. And here's a fund. Lynn. I can either have it left justified, right, justified or centered. So that's kind of handy. And I can force it to all uppercase or don't next case I can pick the font size. So let's say what this is a little arch notice. I can't stretch up and down. That doesn't make sense. Up and down has to do with how big the fund is. Ah, left and right is where you want to center it, where you want to align it and things like that so they only allow you to stretch left. And right now, if I pick this text, I can come down and make it considerably larger. I can also use this little thing to rotate the text in interesting directions. It kind of clicks or locks into certain places. So here is the 45 degree angle. In fact, it even gives you the purple line to show you that. Well, actually, we're 315 degrees. That shows you that that's really nice. So here we are, back to zero in a kind of locks. It clicks in there at the big rotation angles. So that's how to manipulate text. Now, one of the things I'd like to show you as we can go to the text here and let's give it a color of like red. And then one of the things I want to do is I want to show you how to do a drop shadow on text. So we take the text here. Oh, by the way, spacing is really need on this text Check. Check this out. You can't really see this, but you could put the spacing between characters and last little line height so you can put how much space there is between the words so handy Now I want to put a drop shadow on this . So the way to do it is just to select this thing and use copy and you'll get a copy of the text. Now the copy is read too. If we make it black, it'll look like a shadow. Whoa! I don't know what I'm doing. There we go. I select it and I come up here and I make it black. Now let's move it under the text and just slightly to an angle. So it looks like a drop shadow. You could see one of the problems we have right away. Uh, see, it wants to snap home. There we go. So we get it off to an angle like that is that this text is on top of the red text. Well, that's what the arranges for Aiken, say a range. Send the black texts of the back, and now it looks more like a drop shadow. This is a very dark shadow. So one of the things that you also want to do to it has come here to transparency and bring its transparency down. To see it becomes a little see through way we go, and that's how to do a drop shadow, more or less on on text. Now, what would help to for the clicking our the clicking to fixed offsets and wanting to line up is to zoom in. So let's let's zoom in by clicking a couple of times on the zoom button. And now we're zoomed in. Let me now grab the text. There we go look at the movement and I'm on the top when I want the bottom one. It's get the movement and not the There we go right there. Whoa, Get the movement. And here I want it out just a little since keeps wanting to click in. There we go, and I'm much happier with that. That gives me a better looking drop shot, I think. And here I can go back. Teoh. I think it was a 50% actually, whatever fifties. Good. So that's how to do text. Now I can take and I could make a box to make this text pop, and that's really simple. So this is the other thing that I do is I go to elements and I go to shapes and I insert this upper left hand corner. One is just a simple box, and I could take this box and I could drag it notice. I don't need to worry about being a text mode or not, because there's no tax to have box, so I could just grab it anywhere. I don't have to try and find the edge they to get the movement arrows to pop up, and once again, I lined this up. Aiken, stretch it all the way across the screen and down here And let's say I want the background text color to be a very dark gray and then I go arrange and I send it to the back So it's behind everything now You're not going to see the drop shadow because I think I just made it the same color so we could take Let's see this text. I wonder if we're working on the text. Yeah, we are or rather, the box in the background, and I'm taking down its transparency to make it a little lighter. Now you can see our drop shadow, so that's how to set up boxes. And I can put a drop shadow actually on the box by using the same technique duplicated, make it black and put it down and slightly to the right. Now, as faras images you know, here, once again, that's that's elements, and we'll click this to get rid of shapes and free photos is a great way to get images. But I find that more and more I'm uploading from my own images from picks, obey and other sources that I grab. So I use up loads a lot, and either fruitful sized images or not. Let me bring this in. And this image once again, it has the four corners laid out. Let's zoom out a little bit. There we go so I can see the whole thing. And I could put it on there like that and then get this corner, drag it out until it actually exceeds the size. Go like that and, wow, it automatically put it in the background. Smart of you. Look, I didn't have to arrange it into the background. Insert Alon images that way now to make them more okay. Other things that I could do with images. I could take this down and I could make it be an inset type of image. And if I did that, I might want to have some kind of border on it. And that's pretty simple to do, because all you do is you go in, you insert an element a shape, and you make that shape just a little bit bigger. Then you're image like maybe that and say, Arrange send back and now you've got a border. Now I could pull this out and the border a little bit more, even on every side, something like that. Now I've got a green border on the picture so you can put borders on with shapes and salon . If you have in said images, that's it. So when it comes to dragging text, when you just go into it, you end up getting the movement arrows. But when you click on it and the inside, then you start writing and it gets you gotta move out until you get the movement arrows. See here. I'm messing with the text here. I'm moving the whole text thing, so text gets a little tricky. You don't need to worry about images or shapes. They seem toe. Just grab just fine because you're not dealing with this text versus movement mode. So I wanted to make sure that you knew about that, and you can create anything now from a blank page, so no more using layouts. If you don't want to, you can create your very own design. I hope this helps, and I'll see in the next lecture 8. Self-publishing Options: in this lecture, I'm going to discuss your self publishing options and how they've changed over the years to produce a traditional manuscript formatting method and a new method using the Kindle Create word plug in. So in this series of videos, I'll discuss how to format a manuscript for Amazon publication, both with and without Kindle create. Remember that Mac users must utilize the traditional formatting techniques while Windows users can utilise Kindle Creator. Both Kindle create is only available on Windows PCs. I'll be using Microsoft Word Toe format, a sample document. Let's begin with formatting and publishing options, which have changed of late. The traditional self publishing process that I used to teach that I used to teach went something like this. First, you create your book cover, and I have first you create your book cover. Then you format your manuscript for Kindle e book publication. You publish your manuscript for Kindle via KDP, the Kindle direct publishing Web based interface. Then you format your manuscript for print on demand, p. O. D. Paperback publication. Then you publish your manuscript and p o d. Paperback via the Create Space Web based in her face. Now, as I say things have changed over the years. First, there are new formatting options. There's the old traditional low level formatting option, which I like because you have complete control over everything and understand what you're doing. Or you can now use the Kindle Create Program, which is a standalone program. Little format. Your that'll format your manuscript for publication or use the Kindle Create Microsoft Word extension if you prefer toe work within word. There are also new publishing options. It used to be that I would publish my Kindle E book via the Kindle direct publishing Web based interface. And then, in a later step, I would publish my print on demand paperback via Create space. Now you have the option of doing both through KDP. In this lesson, I'll teach you how to format your manuscript using the traditional low level methods. This way you'll understand what's being done, and you can modify higher level methods. If you don't like the results they're producing, then I'll teach you how to use the Kindle. Create Microsoft Word plug in tow, format your manuscript for publication in a later video, I'll be teaching how to publish ah kindle e book and a print on demand paperback, both via KDP, so you can see that there is a new self publishing process. Create a book cover es format your manuscript for both Kindle e Book and P o. D. Paperback publication using Microsoft Word Publisher manuscript for Kindle via KDP and then publish your manuscript in P. O. T paperback, also via KDP. This is the process that I'll be showing you up next. Traditional document formatting. 9. Traditional Document Formatting Part 1: Let's begin with traditional formatting. This is a nine step process. You begin by modifying your page layout. In the past, I would modify a page layout for Kindle Publishing and then later modify the layout for P O D. Publishing. Now I realize that I can do them both at the same time and have one manuscript display formatting characters and then replace the invalid characters and remove extra white space . Then we'll modify the normal and heading styles and apply those style store. A document will insert a title and copyright page and add a table of contents if we'd like . That's optional and finally will add page headers and footers to be displayed by our Print on Demand paperback and ignored by the Kindle E book. So here we go with a demonstration of traditional formatting. I'm going to bring up a copy of word and then within it. I'm going to open a sample document this document I trim down to only have a few chapters so that we can go through it quickly. I'll goto open and sample document now immediately. I'm going to save this document as sample traditional, and we'll go to the doc Ex style. The latest format, Step one, is to format our page dimensions. We do this through the layout menu item Jews layout and choose size. Now size doesn't matter to kindle publishing because it's going to make it the size of whatever screen is reading it. This is primarily for setting print on demand paperback dimensions, and you want to set it to the dimensions you want to use. The most common and cheapest size is a with of six inches by a height of nine edges, so we'll set that as our paper size next will come down to margins. Now you can get fancy and set, Ah, 3/4 inch margin for the inside so that you get extra room where the book bends and then half inch all around. But what I like to do is just keep it simple and set a 3/4 inch margin all the way around. There we go. We've just set are a page layout. Let's say okay, now that our pages laid out for the print on demand paper size that we want, the next thing that we want to dio is to go toe home and turn on display of special characters. Now, turns out we already have this turned on. If I click on it, they go away. Did you notice those little peas? What this will do is it will show us that it will show us the white characters that normally don't show up in a document. At first, this seems a little strange, but once you get used to it, you can actually end up writing a document in typing and not even realize that these special characters air here. Let me scroll down a little further and show you what they look like in a document. Here's some significant text and you can see that the little backward peas represent a paragraph break, and then you have dots for spaces, and one of the things I can see now is that I have a lot of XX space at the end of this chapter. I would want to remove that, but I'll do that in the later step. First, we'll go to the top and will remove invalid characters. Now, the invalid characters that you can have in a document include the tab character and extra spaces, and I also like to translate dash dash to an em dash because my wife uses em, dashes a lot, and sometimes word doesn't properly translate. Dash dash to Dad to em dash while she's typing. Let me show you how to do this. We go to the home menu item and then I come over to replace. Now, the first thing that I want to replace is a tab. How do I get a tab character? Will you go down to more and you say special and here we can select it, Select a tab character and notice that carrot T is the way to type a tab character. What we want to replace it with is nothing. So let's replace all and you can see that there were zero replacements. The next replacement that I want to do is I want to take Dash Dash, and I want to replace that with an em dash again to get the em dash. We open up mawr less here, and we go to special and we say, Give me an em dash and you can see that carrot plus is what I want to replace. Unfortunately, I need it down here so I can say you hear it plus, and what I wanted to replace was dash dash. So let's do hyphen hyphen into one of those What I'm doing. Find all. And there I replaced one of them, so I found one in my document. The next thing that you might want to replace has to do with spaces. For instance, if you type five spaces to start it, the in debt of a paragraph, we're going to do that a little bit differently. So let's go ahead and search for 12345 spaces and replace it with nothing. We'll replace all. There were 11 replacements where we had apparently used this indentation technique. That's it for this special characters. Now we know that we have a good, clean document without a lot of mess in it. The next thing that we want to do is replace a remove excessive white space Now, usually you just go through the document with special characters on, and here we can see we have a bunch of new lines and spaces. Let's go ahead and I will select all that and just say Delete now, if I find any other excessive white space, I can go ahead, and I can remove that. This document is looking fairly clean. In fact, I congrats the bar here and pull through fairly fast to see that I don't have any excessive wife space. Excessive white space can turn into blank pages when you finally format for either paperback or e book. Next, what we're going to do is we're going to apply styles to this document now, in some cases to create chapter headings and paragraphs, which is what we're most of the time styling. What you would do is maybe select your headers and make them bold and so on and use extra spaces to separate them from the document. But a better way to do it is through styles. Let me show you how this works If I go to home and by the way you want a pin, your menu appear while you're doing this by hitting the little pin that will keep the, uh, ribbon around so that you can see its contents. If I go to this chapter waken see or this paragraph, I can see that it's of normal style. Now I can change the style. The style happens to be five indents for the first line of a paragraph. Let's say I'd rather use blank spaces in between my paragraphs. I would right click on Normal, go down to modify and say, Okay, I wanted to be times New Roman and 12 is good. It's non bold. It's left justified and its single spaced. This is all good. Now let's go to a format paragraph here on indents and spacing is where Maybe I'd want to have it noticed This special. This is the way that we get an in debt on the first line. We say First line in Dent, 1/3 of an inch. If I take this and I say none, then noticed the sample down here, my indent goes away. Now this would just run one paragraph into another, which would be annoying. So what I'm going to do is I'm gonna put 12 points before and after a paragraph. Now, let's go ahead and say OK and see what happens. Store a document here. You can see that now are paragraphs are all left justified, and they have one space in between. Let's set it back to the way that we had it before. I right click A normal I go to modify. This is all fine. The times New Roman and 12 I like it. I go down here to the formatting tab. I picked paragraph and this time I get rid of the excess space between the paragraphs. I'm gonna have them but right up against each other. And I say, First line, give me an indent of 0.33 inches And then I say, Okay, and I apply that and notice how our paragraphs air back to the way they were indebted. Now, if I ever just want to have a new paragraph, I just press return and notice. It's automatically indented five for me so I don't have to type five. Space is the next thing that we want a format and usually the only other format that I use is for my head levels here. If I click on it, I can see that this is a heading one. Now let's right. Click on that heading one and modify it and see how it's been formatted. First of all, it's times new Roman 14 instead of 12 and its bold So you knock it up just a little bit to make it emphasized. Next, we want to go to format paragraph and noticed this. Ah, we could actually put after a heading some extra space. Instead, I have been putting a blank line. It's your choice as to whether you put a blank line after a header or you put some extra space. Then you don't need to put the blank line. I'm going to use the extra space and also noticed this that I've taken the special, which would have been first line in debt. And I made it none. So it doesn't in Dent. Let's go, OK, now you can see we have a little bit of extra space here. I don't need this, so let's go ahead and get rid of that. We have the space built into this style. 10. Traditional Document Formatting Part 2: the next thing that we want to format, and usually the only other format that I use is for my head levels here. If I click on it, I can see that this is a heading one. Now let's right. Click on that heading one and modify it and see how it's been formatted. First of all, it's times new Roman 14 instead of 12 and its bold So you knock it up just a little bit to make it emphasized. Next, we want to go to format paragraph and noticed this. Ah, we could actually put after a heading some extra space. Instead, I have been putting a blank line. It's your choice as to whether you put a blank line after a header or you put some extra space. Then you don't need to put the blank line. I'm going to use the extra space and also noticed this that I've taken thes special, which would have been first line in debt, and I made it none so it doesn't in Dent. Let's go. OK, now you can see we have a little bit of extra space here. I don't need this, so let's go ahead and get rid of that. We have the space built into this style. One more thing that I wanted to mention about formatting header head ones before leaving this topic is that if I right click and go to modify and then come down to paragraph now, what I also do is I go to the other tab notice I've got two tabs appear. I've got Thean dense and spacing where we've been working and then I've got line and page breaks and I go and I turn on page break. This will create a page break before my head ones, so every chapter starts on a new page. This will take effect both on the print and print on Demand paperback and the Kindle e book . I then say OK and save, and you'll notice that now my chapter breaks take place on a new page. Now, once we've come and we form out of the styles the way that we want for chapter headings and our paragraphs, we just make sure we scroll through and we format everything that way. So let's get rid of this extra space. Let's go to the chapter, make sure it's a heading one by clicking on heading one. Make sure that all of our paragraphs are normal and just scroll through and format our whole document to be chapter headings up there. There was some extra space at the end. We probably don't want that. And let's go to the chapter heading here. We've got some extra space. Let's get rid of that. I'll go to the chapter and I'll make sure it's ahead one. And this is definitely normal. See that? It's all indebted correctly and we have one extra blank there. That's probably fine. And then here we've got some extra space we get rid of. We go to here, make sure it's a heading one, and everything is formatted as normal. So it's all just normal paragraphs. We get to the end. You have a little space in the author note. Let's get rid of that. Make sure. Author. Notice ahead. One. Okay. No extra space there. Let's get rid of that one. Make sure this is a head one. This is all good. And then about the author, we have a little extra space. Now go to hear. Make that a heading one and everything looks good. So we've gotten rid of all the spaces, and we now have nothing but head ones and normal paragraphs. The next thing that we're going to do is insert a title and copyright information. Now I like to use a simple standard title, and I've included in the description a download of my standard title where you can just fill it in here. I'm going to file open my sample title, copy it, go back to my original document and paste it in. Now I can go here, and I can supply the information to make this applied to this document. So here the title, which is bold and centered. I want to be moving. Violation now the version here. I like to put versions on my documents. So the 1st 1 that I come out with is one point. Oh, after it's been edited, I goto 1.1, and then I just keep upping the number as new major versions and edits come out. The date is going to be May 19 2018. Now I usually give a book some fancy publisher name like Black Oak Press via KDP. The year is 2018 and this should be published by author or rather, copyrighted by author once again to discover more titles by the author. Go to the URL. Now here. What I'm gonna want to do is put in the u R l of the author's homepage and then I select the whole thing and I come up to insert the menu item, insert and link, and I insert Link and I want to make sure that we go to Melanie Jackson's homepage. There we go. Now we have a hyperlink in the book that will take the reader to the home page, and the rest of this is just boilerplate. So that's our title. Let's go ahead and delete the title information we had in this document and this We want to make a head one. Now notice how the first chapter that I have in here is sign up for my newsletter. This is a standard promotional technique that I suggest you use is always have your book do this. Now we can go up and we can add an optional table of contents. I would put it actually after sign up for my book, let, uh, for my newsletter and let's go about here and we'll insert table of contents. There we go. And then we go back up to the table of contents hit, return. And here we go. References table of contents. Now, the one that I want is a custom table of contents because I'm going to do some modification to it. First of all, I'm not going to show page numbers and then I can just apply it. And here I've got my table of contents inserted. Now, the final thing that we want to dio is we want to add headers and footers for publishing via for publishing a paper back. To do that, we go up to insert Header. Now I like the three part style for a header. I don't use the middle part, but I do put the author's name on the left and here, get rid of that little extra space. Go here and we'll just put a space. And then here I like the name of the book. Right? Justified. Okay, I also give my head head levels. Notice how it's a little close to the text. I give it just a little bit more room by coming up here and going 0.4 inches from the top and notice how that gave me just a little bit more room. Now let's go ahead and will close the header and footer. Now let's insert the footer and for the foot. Or what I like to use is page number. So come here to insert page number and we're going to do bottom of page right in the center . There we go. And that's her page number. We've now formatted a document for publication not only for a Kindle E book but for print on demand paperback as well, and will publish both of those via KDP in the next lesson. 11. Install the Kindle Create Microsoft Word Plugin: in this lecture, we're going to install the Kindle, create Microsoft Word plug in. This is the plug in will use to finish formatting our document. Now the first thing I'm going to do for Kindle create, so I'm gonna show you how to install it. So if I'm here in KDP what I'll note what you'll notice is that you get get started with Kindle content creation tools. And if I click on that, I get a new screen. And on it is the option to look at the tools for Kindle create. So years Kendall, create the program and I don't see any reason to run the program if you can run it instead inward. So we're going to use the Kindle, create ad and for word, and you click on it that says Downloaded it supports word 2010 and above. When I click on download, it asked me where I want to download and it downloads and e x c, which is an execute herbal for installation. I'll download this in my downloads directory and then I'll say, save and yeah, replaced the existing one. Now you notice the download is quite quick, and once it's downloaded. All I do is click the little arrow to the right and I say open to install the extension. And here it asked, Would you like this toe? Have access to my device and I say yes and next And yes, I agree to the terms and that's where it's going to install it. I've got a close word. Okay, so let me bring downward. I'll save this and okay, okay. I have closed Microsoft Word. Another version of this product is installed. Installation can't continue. Okay, so anyway, that would have normally installed the product. Let's go ahead and we'll just close the installation of that. I already have it installed. So it apparently ran into a problem. And I'm gonna bring up word. Let's reduce this in the background. Now. The first thing it does is it comes up and it says it starts telling you how you can use this Kindle create aven. So there's the get started, right? We were going to go to there's gonna be a new Kindle tab on the very left is going to be get started. We click on that. We can pick our theme now. You can just scroll down or you could pick on these in it, it moves forward. So we're gonna format our book and it has a preview were built in. And then we have that the same doc acts can go for both e book and paperback. So you say Yeah, sure enough. Now what I want to do is I want to open sample Doc Axe. So here's our unmodified doc ex for original file and I'm going to file save as browse sample and we'll save it a sample Kindle create. Now notice that we have a new Kindle tab here. So if we click on that, we begin the conversion process by just saying get started up next, we're going to finish formatting our manuscript using the Kindle create word plug in. 12. Format Your Manuscript Using Kindle Create: next up is using the Kindle Create word extension toe format, a document. You're going to find that if you don't like the formatting. If Kindle create, you're now going to be able to modify it, since you've learned the traditional method of actually using word yourself to format a document. So let's begin now. The first thing I'm going to do for Kindle create, so I'm gonna show you how to install it. So if I'm here in KDP what I'll note, what you'll notice is that you get get started with Kindle content creation tools. And if I click on that, I get a new screen. And on it is the option to look at the tools for Kindle create So years Kendall, create the program, and I don't see any reason to run the program if you can run it instead inward. So we're going to use the Kindle, create ad and for word, and you click on it that says Downloaded. It supports word 2010 and above. When I click on download, it asked me where I want to download and it downloads and e x C, which is an execute herbal for installation I'll download this in my downloads directory and then I'll say save and yeah, replaced the existing one. Now you notice the download is quite quick. And once it's downloaded, all I do is click the little arrow to the right and I say open to install the extension. And here it asked, Would you like this toe? Have access to my device and I say yes and next and yes, I agree to the terms and that's where it's going to install it. I've got a close word. Okay, so let me bring downward. I'll save this and okay, okay. I have closed Microsoft Word. Another version of this product is installed. Installation can't continue. Okay, so anyway, that would have normally installed the product. Let's go ahead, and we'll just close the installation of that. I already have it installed. So it apparently ran into a problem. And I'm gonna bring up word. Let's reduce this in the background. Now. The first thing it does is it comes up and it says it starts telling you how you can use this Kindle create Adam. So there's the get started, right? We were going to go to there's gonna be a new Kindle tab on the very left is going to be get started. We click on that, we can pick our theme now you can just scroll down or you could pick on these in it and it moves forward. So we're gonna format our book and it has a preview were built in. And then we have that the same Doc acts can go for both e book and paperback. So you say Yeah, sure enough. Now what I want to do is I want to open sample Doc Axe. So here's our unmodified doc ex for original file and I'm going to file save as browse sample and we'll save it a sample Kindle create. Now notice that we have a new Kindle tab here. So if we click on that, we begin the conversion process by just saying get started. And what it's gonna do is it's gonna playa theme so we can pick the theme that we would like to apply to this document. Actually, here it's going to pick the theme and notice we have several themes. This is this is pretty cool. We have four themes, so we can go with a fancy centered header or sampling Simpler to the left. Something more robotic. Let's go with the classic. So we continue on and it asks for the trim size, and I'm gonna go spoke for six by nine. Remember, I did this manually during the traditional process, so we'd like it to be the standard p o d. Print on demand paperback size. And then we're gonna finalize our book. So let me see what? Applying book elements so we can apply various elements to things. And then we're gonna finalize our book. So let's finish, and it's optimizing to Kendall. So there we go and notice that it's highlighted under here to show the paragraph mark so we can actually see the extra white space. So once again, with it down here, we can eliminate this white space. Several steps that I showed you in the traditional formatting are still going to have to be done. Now let's see. I want to go here. Actually, I should stick in kindle. So what do I want this to be, um, start book elements. I want this to be not a title page. I want body elements. I want this to be a chapter title and there it gives it a home. Sorry, this is actually the title page. So I wanted to be a book title. And this down here is going to be the author name. Now, if you don't want complete control over things and you want this kind of simplicity, you might like doing things this way. Now, here I click on my body. This is a chapter title, so it's going to start on a new page that's gonna format it all fancy. Check this out to the other thing that you can dio is You can come to the first paragraph in your story or whatever it is, and let's see body parts, body and start first paragraph. There we go. And when it does that, well, actually, it's supposed to give it a drop. It's supposed to give it a drop letter, but I guess it's not actually doing that. In this case here. I've got some extra white space. It looks like I could get away. Uh, take away. So if you find this easier, Okay, once again, we have to take away this white space. And if you'd like things to be a little fancier here. This is a book body element and its chapter one. Then you can go ahead and you conform at your book this way. Now notice that the normal is formatted with a five space in dent for you and so on. You got a fancy find here you can go through and you just format the book once again. So let's just did it. Okay, we want to go down, Down, down. Here it is Chapter two. We click on that and we go give that a chapter title. We'll format it all nice for us. You've got some extra space and we just keep on going. There's chapter three. Ah, click on that and I'll say, Give me a chapter title. Now this is all under Kindle that we're doing this. So we're telling it how to format thing fancy under Kindle. And then let's make it down to Here we go. Our author note that we want to be a fancy chapter title and will get rid of the extra space here. Here's the next one. Make that chapter title header. Here we go. And there now you can go in and you can use mix traditional methods to format things a little differently, if that's what you want to dio. But there we go. We pretty much formatted everything. Now what we want to do is add, um, headers and footers. So here's how we do that. Prepped for publish and insert headers. Now it'll automatically insert a header for you. That is basically just the centered name of the name of the book. Now I can always come back to insert header here rather than doing that and say, Give me a standard looking header. Instead of that, I can go use the traditional method. If I don't like their headers here ago, undo that will keep their header So you can see here. I'm actually modifying their header by going to the traditional methods of insert header going to design. Next. I'm going to go back to Kindle where we should have stuck and the next thing that we do is we insert page numbers and what that'll do is it'll put the page numbers at the bottom like this in the center, the way that we that I actually traditionally like doing it so that automatically does that for you and There you go. It's a little bit faster. You have less control, your flying at a higher altitude than going low level. But we've just created a document. Now, in both cases, what we want to do is we want to save this eventually. Actually, I like moving. I used to use Doc because Ken kdp Onley supported doc formats. But now I am, um, moving toward Doc Ex. The new format, So I'm saving everything. Is doc acts? There we go. Now we formatted the document, and we've saved it as a word document. The next step that we're going to show you that I'm going to show you in the next training session is how to use Katie P toe. Publish this manuscript that we just formatted on both kindle and print on demand paperback 13. More Formatting, Table of Contents and Preview: before leaving the Kindle creator, I wanted to show you some more features and show you the final features that you can use. So as we're under Kindle here all the way from left to right, let's go through them. I can re choose a different theme if I didn't like the theme that I used the first time. I can also change the trim size as faras width and height of a page, and you can insert a page template. This is really kind of need all kinds of standard pages, like a dedication page ah, copyright page, a book title page. So here I can come to let's say this page and against insert ah copyright page and I get the standard copyright information for a page and I can come, and I can fill in this template to make it a correct copyright page. So rather than using the template or anything like that, the template that I provide for a copyright page and title page you can go here and insert paid templates and get both a title page and the copyright page, dedication pages, all kinds of things. You can insert separators. So is I'm as you're going along through the text and let's say here you want there to be a separator, a scene separator between text. You just go in and say Give me a scene separator and uses the three Astra's centered seen separator. So this is a really very nice I can quickly put in chapter titles and subtitles, And then I get each of the parts of the page. So here's the title page, parts that I might want to put on a title page. Here's the things that start and end elements. And then here's the elements within. Ah, a document. Uh, we could come across. I can either show thes paragraph formatting symbols or not. I like to show them to see where the extra white spaces And then finally, Okay, the the final thing that I want to show you is that I can come up here to the first chapter , and I can insert where is a insert page template, a table of contents, and it will automatically put in contents and a table of contents for me, even with page numbers and so on on the chapters. So go ahead and use Kendall Creed to format up your document, make it look real fancy. The final thing that you can do is I can say start the Kindle creator. Okay, Yes, I want to save it before running. Or the Kindle preview. Rather. And yes, I want to save it before previously. Oh, I guess it's throwing me back, letting me say it. Okay, so I'm gonna say save. And then I'm going to run the Kindle preview, and what it will do is it will bring up a little previewing option where I can look at the actual documents. This is this is pretty need. It's showing me converting your book title format. It's giving me a little video. Oh, it's converting my book. I see. And it's giving me a little, uh, rundown of how to do things while it's converting my book. That's kind of nice. Something to look at while it's working on it. That's going through the same thing over and over again. It's converting very slowly. It's not that large of a book in there. It's finally done, and I get to see what this is going to look like on a particular device. So here it is on a Kindle and I can go to particular sections quite quickly, and I could see what the formatting is going to look like on each page. So use the Brie viewer to check things out. And, of course, you gotta save the document before then. And that document is the only thing that you need toe upload your document for publication . So that's the final steps. Options. Oh, okay, so we're just in the pre viewer, and that's a program, and I stop it. And I could go back to my editing of the document. And then here I do my file save and save as to create a document for upload, and that's it for the Kindle creator. 14. Publish Your Book in Kindle Format Using KDP: hello and welcome to the section in which were actually going to finally publish your book , and we're going to do it via the KDP Web based interface we're gonna publish on both Amazon Kindle e book format and in print on demand paperback format. Be of the same interface, and it's basically just a Web based. It fill in the blank form that defines all the fields that are displayed on Amazon to describe your book. So we're gonna create an Amazon product page, and at the same time, we're gonna upload your manuscript that you formatted and your book cover. So let's get started here I am on my Windows desktop and I'm gonna bring up ah browser. That's all you need to access Katie P. And I'm gonna go to Katie p dot com. Or actually, it's Katie. P died amazon dot com and here were asked to sign in and by default were taken to our existing books display. And the option here is that I can create a Kindle buck or a paperback. Now, at the end of creating a Kindle book, you're asked to create a paperback from it, so it makes sense to begin with the E book. Okay. I actually have to sign in. Okay, so I'll sign in. And here we are Now they're the pages. Air divided. There are three of them. It begins with Kindle book details where you kind of fill in the textual information, and then we get into the actual book content where you upload the contents of your book and the book cover. And then we get into pricing and stuff like that in the last page. So let's begin with the first prompt. The language is typically going to be English. You can pick whatever language, and there are many that you can publish in the book title. We're going to call this. See? What are we actually calling this? We're just gonna call it gimp for beginners. Now, you should have all this information prepared ahead of time. In fact, I like to have it in a text file that I can then just cut and paste. And you should have a subtitle as we know. And this is gonna be ah, graphic design. Let's make it. Let's call it easy Graphic design. And this is all based on keywords that you're gathering the Siri's name. Let's call it himself. Publishing made easy and will make it book number one. Now you should always right in a Siri's. So have your Siri's name ready? And I guess you're writing Book one if you're not. If you weren't prepared to be riding in a Siri's The Addition number, I always just put in one. People collect first editions. But this is E book. I don't know that's gonna prompt them. The author name. That's pretty simple. That's gonna be my name. And then I can have additional authors. I recommend that you don't don't put in additional authors, illustrators, narrators, Editors. All this stuff make the book seem like it's coming from one person instead of a gang. Nobody likes books by committee, so keep just yourself as the primary contributor. Now, here is where we put the book description, and this should be fully copyrighted, meaning as in writing. Copy your writing your sales copy here for your book, and in the next lecture we're gonna cover this in more detail. So let's skip the book description and the contents of that for now, Publishing rights. I own the rights or is it in the public domain. You fill in the right one, and here's the rest of your keywords that go in here. So remember, we're gathering 10 7 to 10 keywords while here's where your seven long tail keywords go categories. Now there is a strategy to picking categories that you could actually become a bestseller in, and that usually has to do with picking unpopular categories. In this case, I haven't done my, um, I haven't done my study and research ahead of time, so let's make this, um oh, this is actually a nonfiction book. So let's make it nonfiction computers and let's see if they have something like Computer Graphics. Here we go. Now I get to pick a second category to believe yes, up to two, and I was recommend that you put in as much data as you can. So get that second category in there and let's go for educational software. I don't know. There we go, so we're gonna save those two categories and these air categories that will come up if you remember. If you search on Amazon and then pull down categories, you go through, you know this is a mystery and I want closing mysteries under that. So it's the menu. The hierarchical menu interface to getting to a book as opposed to the search box age and range range really doesn't matter unless you're doing a Children's book. Otherwise, I just skip it and I'm ready to release the book now. I've never done pre order. It's apparently a very popular thing to Dio, and this is the strategy behind preorder. You have books or book ideas you'd like to produce, and what you do is you sent them out, do a description and send them out for pre order and preorder your your sales on pre order . Determine what is your most popular book and what should you be working on? So if you only sell through pre order one of your let's say three books, then that's the 1st 1 you're gonna work on. So that's the strategy for pre order. I'm gonna say, even continue. So we're done with this part, and you can see now the Kindle e book content. Part of the dialogue has come up digital rights management. This is something that's supposed to protect your book from being copied, but in reality, any person that wants to bootleg your book is going to have tools that can break the DRM. So really, what you're doing, since you're keeping legitimate readers who might have a legitimate reason for copying your book from cop in your book, So I always go. No, your book description will display whether D. R M is on or not, and I think it's kind of an insult to my readers. Tohave it on. So I always say, No, no deal room. It's not going to stop the heavy duty thieves anyway. And then this is where you upload your manuscript, you click on upload manuscript, and it prompts you for where you want to go. I'm gonna go to my documents directory and then down to my gimp for beginners, of course. And here is my doc file sitting here ready to go, and I click on that for upload, and it uploads it in. Does some processing on it. The save was successful. Now notice this was a doc file, which is an older standard. It's a word 2007 standard, I think. And you can use Doc Ex the newer standard. If you want either one is fine. Next, we're going to do the book cover. And rather than launching the book cover Creator, which I think makes hideous covers, we're gonna upload our own. So I click on upload our own, and I go to pictures, covers Brian, and we want our gimp cover. There it is, and it's 1600 by 2400. I usually go 2500 these days. That's that's the minimum that Amazon seems toe like. And there's our book cover, and eventually it should show up in this little no book for uploaded section here to give you a little demo of it. I guess it's not going to in this case, but that's OK. We've got the Czech market. We've got the green weaken. Go ahead. There it is. It popped up. Now this to me, is really important. And I would spend some time here rather than using the Kindle create simulator for reviewing your documents. You know, that's nice to Dio. I like toe launch the rial, preview her. That's what I call it here because it gives you an option to download your book to your Kindle, which I take advantage of. I actually hook up my Kendall via USB cable to my computer and when it says, say, If I pick the Kindle and I saved my Kindle so that I can actually read the book on my Kindle, the other thing you could do is you can use their simulator here to get a look at what your book is going to look like. So here's the title page. That or the, uh, the book cover that looks great. Here's the title page. Fantastic. Everything's formatted nicely and you go through page by page. Wow, there's a lot of content in this book, and you make sure that everything's formatted correctly. You don't have any weird extra spaces. You don't have any blank lines that, um, everything's breaking well and check out the book now. If you're fine with it, then let me see book details. We can click on book details and we go back going back. Yes, we are. And here we are a T book content now. I also wanted to point out that there is, as I say, this option to preview your book on your computer so you can actually download it to a kindle. Just hook your kindle up to your computer via USB cable, and it will show up as a device on your computer. And when you preview on your computer, it gives you that directory listing. Here, let me show you. Preview on computer download installed. The preview. Our Yeah, I got it. Open your book. Oh, downloaded. I'm gonna download it in Moby because I'm downloading it to my Kindle. I want to show you the little file selector here. There we go. And when I come down here, I'm gonna have my Kindle show. Oppa's a device and I just pick it. And I saved to the documents directory on my kindle. And then I can preview it, actually, on my kindle, which is really neat and as far as an eye, ESPN I never give it a nice spn. I don't care. I s p n's air falling out of fashion, But I do give it a fancy publisher name like Big Oak press. Sounds like somebody. Impressive. You can make up any name you want. You can even put your own name. I'm less impressed by author putting their own name. Their, you know, make it look like you got some big press behind you and then we say, save and continue. Now it goes and checks on page and make sure that we filled in everything that's required and saves it and then brings us to the final tab in publishing. And this is where we get into book price and all of that stuff. Now enroll my book and Kindle, Select or KDP Select. I definitely recommend that you do that. And all territories. Yes, we own the rights on all territories. Um, and you want to go for 70% royalty And what allows you to do that is that you price your book between 2 99 and 9 99 and don't offer it any cheaper on any other site. Well, we're not gonna publish on any other side other than Amazon, and I'm gonna go for the sweet spot on this book and make it to 99. Now it will automatically calculate all of these other marketplaces you can see in yen and euros and rupees. How much you're going to be charging in various countries based on trying to match what would be to 99 in American dollars or U s dollars now. Finally, the match program allows you to say, If you buy the paperback of my book, I will match it. Give you a discount on the E book, and you can either charge 99 cents or make it free. I make it free. So basically roll. Enroll in everything you can to make your book more popular with readers, including the book lending program. You've got to be in that of urine, KDP Select and it could take up to 72 hours. Finally, when you click this publishing key, which I'm not going to do because I've already published this book on Amazon, your book goes in for review, and it could take up to 72 hours for you to get an email notification as to whether they have any problems. Now. What they're looking for during a review is to make sure your book isn't offensive and so on that it's formatted correctly. That it doesn't have any massive air is that it's gonna that's gonna make it unreadable. And if you just passed just a few things and you've already gone through your formatting and publishing, so you know you've got this nailed you should in 72 hours within 72 hours, I find most of the time become a published author. Congratulations. Now, in the next lecture, we're gonna talk about how to write copy as faras, your book description, how to sell your book through words. I'm gonna give you several techniques and we're gonna write up actually the copy for this book that I'm in the process of publishing. And we'll back up to step to which you can do just by clicking any of those boxes at the top and go to a step you want and will refill in the book description that will bring us one more step to publishing after we publish will be given the option to publish in Print on Demand paperback. And then all we do is we sit back and wait for approval and respond to any changes that Amazon wants is to make and then were published in both e book and paperback on Amazon. Okay, so I'll see you in the next lecture. What we talk about copyrighting 15. Copywrite Your Amazon Book Description: okay, in this lecture, we're going to go into a little more detail on how to copyright your Amazon book description or how to write copy to sell your book. I'm gonna give you a very simple list toe follow to write a Amazon. An Amazon book description. Okay, so here it is for nonfiction. I would recommend you open with a problem. Usually a question. And then you pile on related problems will if you thought about that problem. What about this problem? This problem and they go, Hey, you know, there might be a solution to your problem. So you start handing that there are solutions, and then you say who you are, and this is kind of establishes your credentials. Hi, My name is Brian Jackson. I'm the publisher of Well, over 100,000. I'm the publisher of well, over 100 Kendall e books and print on Demand paperbacks via Amazon. And I'd like to teach you how to self publisher. Whatever. So you give him that kind of pitch, and then there's bonus in. So then you go. Not only that, but and he may be given the rest. Of course. Maybe this is the point at which is start bullet ing, the lecture items or the section items that are included near course. And then don't forget your call to action. You're not going to get anything unless you ask for it. If you want them to subscribe in your course, you say And don't forget, Subscribe on the or say and remember, none of this magic is going to happen if you don't subscribe in this to this course right now. And what often works, too, if you can work it out, is you can start saying, Hey, and there's going to be an increase in price or something basically established some urgency to enrolling now. Now the other thing to do to is to add bold italics and lists two year description to make it look interesting. And then don't forget that Amazon has a money back guarantee. Well, if you do fiction, it's pretty much the same thing. Open with your most powerful line pile on. Additional suspense hint that there might be proud of problems, solutions, romance, a quest. Who are you? I'm a top selling author of whatever bonus hints. Could there be even more intrigue and then I called action by the book. Add bold italic and listen, we're about to talk about what that means and the good old Amazon money back guarantee. OK, one more thing I want to show you before we go toe. Actually, a a copy writing session is that you can use these HTML tags in your copy that you write to make things bold. That's, ah, be tag or strong actually does the same thing. Have you seen that in the past? Italics the e m tag for emphasis And then you can, in Dent things using an unknown ordered list. Actually, you're starting a list without having list items, but it turns into an in depth e I n. I think produces the exact same thing. But here's three tags that work while you're writing Copy. Now let's go over two word and start writing some copy. Here I am in the word editor and I'm on a blank page and ah, you see, on home I have display care, paragraph symbols and so on. So you're going to seethe special symbols and I'm going to start writing some copy. So the first thing we want to do is ask a question. Something to share with our readers. Something like, There we go. So what? We're writing something horrific. Then this might be a good opening line. Have you ever been so too scared to get out of bed at night? What you're doing is you're empathizing with your reader right up front and you're hitting them with an intriguing question. So all these things air happening all at once. Let's open with that. And I guess we're reading copy for a scary novel. And the next thing you want to do is you want to pile it on. So there we go. Let's hit him with another one. There's no scarier thing than a nightmare that won't stop now. I don't know what this story is, but we need to start describing it, so I only should have described a story first. But you notice how this is beginning to grab the reader right out front. So you hit them with a problem. Have you ever been so too scared to get out of bed at night? You're asking them a question. So you're saying this is something I felt Will you feel it with me too? And then you pile on and you go. There's no scarier thing than a nightmare that won't stop. What about what is under your bed and in your closet? So we ask another question. So we're just piling it on at this point. And then what you want to do, probably at this point, is give some. This is the way that things happen. They in stories, in anything. There's always a beginning where you add some texture and you you lay the foundation. And then there's ratcheting up the climax. And then there's resolution. So at this point, what I would do is I would give the readers some resolution. Maybe you say something like Ender here to find the answer. So you're hinting that there might be resolutions to these problems. Now we want a lot more words. I'm making this very terse just to give you examples that we can hit the highlights and keep going forward. And what I want to do then is say something about my accomplishments, right? So I'm gonna say, um, read the run away. Best seller by horror author Brian Jackson. Don't be the one left out in the cold. In other words you're hindering handing Don't be the nasty victim, right? So you want to put together things like this? You want to make the description Very, um, interesting. Now, at the same time, if you're writing nonfiction, let's go down a couple lines and here will say something like one of the things I really like. It's an opening line. In fact, I might have used it for this course. Is, um would you like to be a self if we get self? Ah, Published author by the end of the day and then I like dot, dot, dot, meaning think a little for free. This is what you call a zinger that you can add in there at the end. I love this friend non fiction. And by the way, writing writing copy for book descriptions is pretty much the same. As for Hugh Demi courses. You're doing the same things now. Yeah, or fiction is different. That's what I wrote at the top of this page two nonfiction, which I'm beginning to write down at the bottom of the page. But you're doing the same thing. You're trying to hit them with these zingers in a particular order Now let's go back and review those. Now, since you've had some experience, was seeing what they look like. So for non fiction copy, you're gonna open over the problem and then pile the problems on hint at some solutions. Describe who you are. Give some bonus hints. What else might you get with this course? What about a free buck? Uh, give him some freebies, stuff like that, and then finally called action. Click over on the side of You want to be included in this and use bold and italics and list . We didn't really show you that I didn't really show you that in the example. Sorry about that. And be sure to conclude with the fact that there's a money back guarantee and we have the same thing. So that's a quick overview of how to write copy for both fiction and nonfiction books. 16. Publish Your Book in Print on Demand (POD) Paperback Format Using KDP: I'm finished filling in all the fields toe, publish this book on KDP, so I'm going to go ahead and say, Publish your Kindle e book. And as you can see, it's gonna take 72 hours for this to be reviewed and for me to get approval for the book. And now it says that it's done now, once you get it published, noticed that it comes up and it says, Hey, you want to consider publishing in Paperback? And I'd like you to do that. So just click on Start paperback now and you'll notice that a lot of your information is already filled in for you. It takes the information from your E book publication, so we have the language and the title and all of this filled in. The author is fine contributors. We don't want the book description we haven't quite written yet or the keywords. So all of this is taken from the e book. And have you previously published this book on Create Space? No. And then we go save and continue, and we just go through the process of filling in the fields for the paperback, Um, a sign a KDP free KDP. I s bien. There we go. Now we've got a free I ESPN. Now, this I ESPN is only good for the paperback and not for the e book publication date will say , Let's make it today. And then you pick the various things for Do you want it? Color? Do you want it black and white? Do you want a not shiny or cream paper? Yeah. The dimensions we've set up our dimensions is 6.9 before with no bleed and Matt upload the paper book manuscript. So here we're going to upload the paper book manuscript, and you can either launch the e book creator or you can load a where you can load a paperback a book cover. After you get done with that, that you could do the pre viewer, and we're going to see if it will let us move on to the next page. It won't, and that's where you would set your price and so on. So just go through and do the same thing effectively for the paperback. Upload your manuscript, upload your book cover, and you'll also have your book printed in paperback. Now, one little thing I want to show you before leaving is when it comes to the cover creator. Now, you would think that you would just upload your own cover and you can, but it's got to be, Ah, it's got to be a pdf and you've gotta have the spine and the back cover all done for you. How thick do you make the spine? All of that? You need to figure out for yourself, which is a pain. I don't like doing that. So what I do instead is I launch the cover creator. Now it gives you an option to actually use your book cover for the cover, and then it creates the spine and everything for you. So here, it's kind of showing you the process. We're gonna choose a style, and then we're gonna edit, preview it down, and then we can choose images from the gallery. What we want to do is choose an image from our computer. So I'm going to go here and I'm gonna choose. Let's choose this image has nothing to do with the book cover were doing, But it is a yeah, that's a fine, but cover. It's a little wider than usual. So we'll go ahead and double click and say Use that image and it uploads the image for us and then it starts showing us in a variety of styles. Now you can see these are all full book cover styles here, but this one isn't it says, Just use the front cover image, and then it supplies the spine and the back material for me. So I say, Go ahead and choose that and I can click on this and then I could type in my back material . So whatever it is I want to say here, Aiken say, stuff up here about the author's biography I can put in upload an image of the author and all of that and all of this has created for me the back, the spine and my book cover shows up on the front. So this is the way that I suggest you create your book cover by actually using the book cover creator and upload in your own front cover 17. Update on KDP Select Free Promotions (7/20/2018): Hello, everyone. I was knocking around my statistics, trying to figure out how we're doing on KDP with our books. Amazon E Books primarily, and I ran across some stuff that I thought would be interesting to show you, my wife and I. It's primarily my wife's books that we're talking about, so she's really in charge. My wife and I came up with this idea of trying to take greater advantage of the KDP Select promotional opportunities to give books away for free. Now, why would? But giving books away for free be a good thing to Dio. We write in Siris, which is a rule that I always recommend you dio so we can give away a book in a Siri's. And if the people don't own the other books in the seriously Go Hey, that was really good. Are there other pucks and they'll buy them. So the idea of giving away books for free is hooks to bring people into our Siri's. So we've got various Siri's books that we give away about every 5 to 7 days. I think they could be free for five days under KDP Select, and you could see the spikes here, this these blue bars, our books given away. So right now we have a brand new giveaway on the wedding, a Butterscotch Jones book, and it's given away 391 copies today. Now what's interesting is does this work? So you look at this in a 30 day view and you go out well. It's really hard to find a correlation between giving books away and anything that's happening. But then you take a step back and we go to Before we were giving books away. Let's take the 90 day views because we've only been giving books away from maybe 45 days, about half that. Now look at this. It's a little harder to see cause the bars aren't as thick. But here's the period where we weren't giving books away up until May 26th and then we started giving books away rather substantially. Look at this this day we gave away 2025 copies of something and noticed this. This is the K and P red down at the bottom. This is the number of pages loaned or red on loan via the Kindle Unlimited and some other program where they give away books or they don't give away books. That kind of loan books on Amazon so you can see we're going along. Not really doing much with K N. P. Read here, let me get the box out of the way so you can actually see it. There we go. We're not doing much along here. And then all of a sudden, que en pew Red starts coming up. And in fact, it's now four times what it was back here in the beginning, and that corresponds with when we began giving away books. Now you're gonna have to remember the date here May 26th and remember where that is in the chart, cause I'm about to make the number of books given away go away because that messes up the chart for seeing the number of books sold. But look, we've had some pretty good sales over here. Here. We had 14 books in a day here, 11 bucks, but it came along and after the 26th it's been much more active up to the point that we've get. We sold 26 books this day. Now what does this mean? And money? Unfortunately, it's hard to calculate because they give you this. We can see that in the United States. Don't remember. This is 90 days. So let's go back to 30 days so we can see what a month is. There we go. So in a month. But this is on Lee, the US store 1 67 to be add these together. And this is an Indian rupees. So there's all of these foreign exchange calculations you got to do to figure out how much you made. Now, I just figure we make about $2.9 of book and we make $5.10 per 1000 que en p red. So here you can see today we've done 26 76 in K E and P. Read it 1000 is, um, 5 10 Then we've done about Oh, you're talking about maybe, Ah, $14. Something like that. And what I did was I went to a spreadsheet. Of course I love spreadsheets. Okay, so I created a spreadsheet, and here I have the number of sales for a month in the first column. Yeah, or the second column in the Fourth Column. I have This is the number of books given away. This is the number of K. N. P Red and column E. And then what I did was I using those calculations 209 per book sold and 5 10 per 1000 k N p red. I calculated how much it comes out to, and what's interesting is okay. In the last 30 days, I've made a little over $600 just through E books on Amazon, which is coming up. It's still hot good, but it's coming back from being dead. And probably about 60% of that revenue came from K N. P reads. So that's an interesting stat. We're making more from loaning books through the KDP Select program than we are from selling books. So that's what all of this means. And if you go back and look, you can go ahead and look at your 90 day layout and see of you made any changes and see if you're getting dramatic effects. We got dramatic effects by being in the KDP Select Program and using their free giveaways five days a time for a book to hook people into reading the rest of the books in the series , so there's a little evidence that our strategy is working. I thought you might like it, and I'll see you in the next lecture. 18. Demo book cover: hello and welcome to this section in which we're going to go through the entire publishing process from making a book cover all the way through. Well, at least publishing, and we'll see what we can stick in his more and as marketing. That might take some delay because it's going to take 72 hours for us to publish, and then we can start marketing. So we'll see how much marketing we can fit in down towards the end, and definitely we will be addressing marketing as we create the book. So what I did was I decided, what can I take from beginning to end? And let's open word in the book that I put together with something that I'm calling not long after midnight, and all I did was I took three of my short stories. Ah, three of my most popular a death sentence, the kiss and the finger there, the 1st 3 stories in my collection called Dead of Night. So this I thought I would call not long after midnight, and I can definitely make it a Siri's because I can just keep grabbing three short stories from dead of night. So I'm qualifying as far it's that marketing criteria. So here it issue can see that they're just laid out a standard with indented paragraphs. No spacing between the paragraphs. A blank line in front of the left justified headline, which is bold. And that's that's all the formatting. That's all the sections, in fact, So you're going to see me create everything, or I might cut in if parts are boring. So the first thing we're gonna begin with is the book cover. So we have these three fingers or these fingers. We have these three stories death sentence, the kiss and the finger. Now death sentence is pretty bleak. It's short. The Kiss is a lovely childhood kiss on the playground story, and the finger is rather McCobb. So it's a strange collection. Let's go. You know, we could go any way. I don't know how that that helps us, except that there's the number three. Let's see, What else could we say? I'm going to go over to Canada now. The weird part is, as I described, I have multiple choices already so I can use can va. I could use the online book cover creator I could use, um the gimp or I could use power 0.2 Great. My book cover. But I'm going to use can. But I'm going to stick with my main concept here. And once I decide that, I'm going to click on give me a Kindle cover. But once I decide that now I've got to make another decision. Am I going to go with the standard? Can Vallee outs the quick way to creating a book cover or am I going to go more creative? And I decided I'm gonna go more creative. So we're skipped layouts here that are automatically throws into, and I'm gonna go toe elements and what I want to do is I want to upload a picture. So let's go to actually up loads upload from my library. And I'm just gonna kind of shop my own pictures on my disk. No, that's really funny, But, um oh, look at that. Now this is called Oh, wow, that's science fiction, E. But it's called not long after midnight and this is dark, so I like it. So let's go ahead and will upload that image. This is actually kind of neat to little focusing in on some kind of ah, Central Ward text thing. So I'm gonna click on this, and I'm gonna add our new image. Look, it has a flying saucer. It it okay? And all I've got to do now, what do you say? Ok, I'm liking this other image to So what do you say we do? This is an insect cover. So in a deuce inset images and this one I'd like to go from left to Right. Okay. And at some point, I'm gonna have to make it. Finner. Here we go. Oh, here's the crop. And that will allow me to crop it to whatever I want. And I want something fairly thin across the middle of the book cover here. So let's go ahead and we'll do, um, say crop. Oh, there were. I got to check the I've got a check. The check Mark. Okay. And now I've got a thin image across the middle line like that. I like all this white. I've always been attracted. A white on book covers. So now what do you say we bring this in? It's in the same color pattern and bring it out full screen and then double click on it to crop this down to, um, another thin image. But let's just make it come part of the way across. That would look weird. I like weird. So let's check the check mark here and let's say up at the very top we have that coming and the the name of the time. So I'm thinking the title is going to work in and all these white areas and we just need these blue images. So let's see for one more image, let's go toe elements and see if they have any blue themed. There's a blue themed image right away. It's not science fiction. E Oh, and it's too blue. It's the wrong blue. We needed a turquoise blue. I wonder if we can come. I don't know. I'm gonna undo Inserting that and search was something bluer. There is an actual I see That's very blue, though, to I need need to be in the turquoise blue kind of area. Well, that's that's really kind of interesting. And I like that, you know, that's getting into the same color scheme. So what if we took that and we had it down at the bottom? Well, we moved it here. We got we got the This is what? I wanted to scale that up a little, and then I'm going to double click on it again. This is a handy little tool for, um, cropping images is to double click. Okay. And then he hit the check mark, and you say, Yeah, that's what I wanted. Ah, but it's not quite as big as that or that. So let's take it in way. Need to come up to about that size, which means I need to crop again. Okay. So I want this to be yeah, about there. Now, we've got an interesting a pattern of fairly, fairly closely colored images going from the upper left of the lower right. And the name of this book is, um, not long after midnight. Let's start putting some words in here. So I'm gonna go to text, and I'm gonna make this all add headline, and we need to lines. Apparently not long after. Not long. Okay? Who gets after midnight? What do you say? We say not long, Okay. And while we've got that selected Oh, black is a perfect color, actually. So let's move that up into here. I'm really liking the clean simplicity of this book cover. I like book covers like that. Now we're gonna come up, and we're gonna make this a little larger. So let's bring it up to maybe about 80. Okay? And then we'll grab the little what Have we made? It centered? Okay, let's do that by stretching it the full length of the book cover and then having our alignment as centered, we're going to get this thing centered on the entire book. And then I'm gonna take that, and I'm gonna do the copy here to get a copy of it. Wait till we get the little movement arrows, and I'm gonna move it down here. Whoa. Whoops. Still had movement. Arrows. That's where it gets gonna trippy. Okay, there. Now I'm editing the text. Okay? And that's too big. Now, do we want to change both funds? I'd say probably. Let's take this down to about 64. And let's see if we get away with the same here and can get it tow line up on 11 We can We lucked out. Okay, move it down a little. So that's kind of centered. That one down a little. Oh, I've got to get my author name in here to, you know, it would be neat. Would be if it had words going up this way. So if I said my author name going up that way, that would be kind of trippy. Let's give that a shot. So I'm gonna do, like, an ad subtitle here and then I'm going to put my author name There we go. Wait there. I got the little movement era, and I put it up here. But what happens if I spend it 90 degrees back to 1 70 there and then I could move this down into here and I want it to be kind of centered here so something like that, and then take it and make it larger. 36. There we go. That's kind of interesting. I actually like that now. One of the things I like to dio let's make sure we can do this, is that I like to make sure that on white book covers that I have a black outline around the outside. So let's go and make sure that we can put a black outline on this and the way to do that should be to go to elements and I want to insert Let's get rid of free photos here. And I wanna put in shapes and what I want is the outline life hat. And then I'm going to go up to the upper 10 corner and then I'm gonna pull it is that it goes all the way around the outside of the box. Now that's actually the turquoise is actually kind of blending in and bring it all together fairly nicely. So I actually like the thick line. I got lucky with that, and I like it actually cutting off the pictures here and going all the way around. So I'm gonna leave it exactly like that. If I didn't like it cutting off the pictures, I could go to a range and say, Put it to the back. So I put it to the put into the back. Oh, I see. It just keeps going further and further back, and then I could have the pictures in the front like this. Now, I don't like that. So I'm gonna go forward, forward, forward, forward all the way to the forward and have it going all the way around the outside, and that's our book cover. So what I'm gonna do now is I'm gonna say file save to save it on can va. And then I'm gonna go download and I want it. Sure, a PNG is just fine. Let's go ahead and download this. It's preparing my document for download and it asks where I'd like to download, and I'm gonna put it in the directory that I just created for this book. And that's in my documents directory. Not long after midnight. There we go. So not long after midnight, I'm gonna save not long PNG and there goes is downloading and it's done. So in the next section, we're going to start formatting. Now I'm gonna format two ways. I'm gonna format traditionally and then I'm gonna format using Kindle create to format are document for publication. And then in the final lecture, we're going to publish now. Actually, after that, there might become some stuff on marketing, but I'm not quite sure what that would be right now. So I'll see you in the next lecture 19. Demo traditional formating 1: in this lecture, we're gonna look a traditional formatting of a manuscript. And here, let me bring back up our original sample of not long after midnight with our three short stories in it. Now, uh, one of the things I don't point out enough, I think. And I'm gonna point it out right away. Is this navigation pane over to the left? Let's get rid of it by clicking X on it and I'm gonna show you how helped lay out my words screen to begin with. So the first thing that I like is I like to go toe view And the thing that I like is toe have my text go a full page with I don't want to see multiple pages I don't want to see one page where it makes its skinny And I've got all this white space I want to see it stretch the whole page with So I go a page with 100% doesn't even do it That comes in a little bit So I go to full page with here under a view on the menu. This isn't Windows 2016. The next thing that I do is I like to be able to navigate to my head ones. That's why head ones air so important they provide navigation points. Actually, head tunes through three is through sex. Whatever you want to dio, they give you a hierarchy of navigation points and the way to see that is under view as well. You turn on, you click on the navigation pane, and what this does is it shows you the head ones, in this case in my document, and when I click on them, I jumped directly to the head one. So it's a really neat outlining highlighting navigation. Just it's heads just the neatest thing. So two things go to your view menu pick page width for what you're viewing, and I like it page with because my eyes were failing. Then I like to turn on the navigation pane to take up just a little bit of that with through my I mean, I don't need it this large. This largest find enough and this is what I'm used to working in. Now let's begin formatting this document, and the first thing that I dio is I look for extra white space and invalid characters and I translate stuff and I do that by going toe home. That's interesting. This isn't on view. And here I click this little paragraph symbol. Actually, this is the paragraph symbol, and if I click it right now, it's gray Now it's not grade. So I'm not seeing the paragraph cells. If you thought Wow, his document looks a little strange. It's because I get used to seeing the paragraph symbols. Now. I work so much with them. So here's what a normal document looks like, right? No, no strange formatting. And here this starts on a new page, okay? And I'm going to go back to death sentence and then I'm gonna turn on. It's called Show Hide Paragraphs and it'll show also all the symbols. So here we get to see this is a new page symbol. This is a space symbol little dot and this is a paragraph symbol. So here's two paragraphs. Here's spaces between the words. You get to see all the invalid spaces like, here's some extra space here. Maybe I don't want to. Space is ending at the end. That might create a page break on a Kindle document that I wouldn't like so I keep going. He added. This extra space is fine, and a quick way to do is just go to the finger and then back up and see what we got. You know, we've got two more. So let's go here. You know, back up a couple to get rid of those extra spaces, and then we'll go to the very end of the document after the finger and we're good there. So we've gotten rid of all the extra space is now. The other thing that I like to do is translate some stuff. Now I can see in here quite easily that I don't have five spaces for new paragraph, so I don't have to translate that. But what about em? Dashes? You type them as dash dash in a word, and sometimes they turn into an em dash, and sometimes they don't. What I like to do is come to replace and say, translate a dash dash to a more special character em dash, so translate any dash dash is you find to an em dash air. It's got my replacement set up, I say. Replace on light find next, and it made one replacement so there was one invalidate currents of the hyphen hyphen instead of an em dash. I'm glad I check for that. Next. Let's check for Let's replace. Oh, we don't want any tabs in this document. For some reason, tabs don't work well with e documents, so we're going to replace special character tab character, which is a carrot T. If you wanted to type it with nothing, So get rid of the replace with and will say replace all zero replacements. We had no indentation that would have gone wonky in any book. Uh, the other popular translations are translate five spaces, two nuns that you can use styles for indentation instead of five spaces and so on. So be sure to do this even if you use Kindle create to format your document. You want to get rid of the wonky characters in the bad spaces. They're gonna come creates strange page breaks and stuff like that. We now have a very clean document, and one of the things I forgot to dio is I'm gonna Okay, first of all, I'm going to save this because I've cleaned it up and then I'm going to say it as not long after midnight, and I'm going to call this traditional. There we go. So we have. This is the traditional formatting of the document. So we have our sections completely clean now away to really make things clean. And I'm going to show you this because there's very little formatting, right? We've got three head level ones here is Farrah style, and then the rest is all normal body stuff. So what you can do to really this Is this the nuclear bomb of formatting? This is there's there's no more formatting than this is that you go to home and you say, Select all that's gonna select everything in your document. And then you come up here and you click on normal. Well, that's gonna do is it's gonna make everything in your document normal. You are now down at whatever your normal configuration is, and remember to configure normal here. We've got normal as its ah five space in debt, and it's no spaces in between. It looks like it's probably times New Roman 12 and ah, normal single spacing. Let's go and check that out. I go to normal, but spy rotating over it if I click on it that makes whatever is selected normal. If I just hover over, not rotate, and then I right click, I can modify normal. You know, in this case, I have something non normal. Okay, let's let's like something that is normal, and I'll modify normal and noticed the ads times New Roman 12 pitch non bold or underscored or italic, a single spaced left justified. And if I goto format paragraph, I can see that there are no spaces before or after the line. But it's got this first line rather than having none or hanging set 2.33 inches, which is what gives it that in Dent. Now, if instead of the end end, let's configure it to be normal. Yeah, I like the fontanel that I always keep that the same. But then I go to paragraph and let's put before 12 after 12. So we've got a blank line before and after and let's take first line and let's make it none , and then we'll say okay, and we'll apply now. Notice what we've got. Everything is left justified, and there's a blank line between our paragraphs, so you get to choose as far as how you'd like to format your document. Would you like the left justified with the blank line? Or if I come back to normal and I right click now modify format paragraph zero lips with the wrong way. Zero points between first line point 33 0.5 is just a little too much. So I had to go with 0.33 and there you go. Now, the next thing that wanted to us, we'll want to configure F ones and these or heading ones. And that's about all that we use is heading ones and normal at least me. So if I right click on heading, one will look at how that's different. It's two points higher. So rather than being 12 point, it's 14 point and it's bold. Okay, The other thing, If I go into format paragraph, it has special set to none, so it doesn't have that in debt Now. The other thing that it doesn't have that, I might add, is saying after add 12 points of space. That way, I don't have to have this blank line, and I'll show you how that works with and without now, the other thing that this has that? Significant is if I go to the sea, you've got two tabs here on paragraph formatting you got in dense and spacing and even line and page breaks. Here it's got a page break enabled before ahead, one that ensures that it always occurs on a brand new page. And if I go to here and I say Give it ahead one. We're on a brand new page now, but look, it's got some funky spacing now. That's because I added spacing and I no longer need this blank space. So let's get rid of this blank space. And now it shows up because I just configure it is ahead one. Well, there we go. This is a head one you could see because that highlights notice. I click on a paragraph and it's just normal. I click on ahead one, and it kind of highlights in a grey box that it's ahead one Now here. It also shows up because it's ahead one in my navigation pane. Now, unfortunately, because I knew my document and I gave it all well, he was the kiss because I removed all formatting. I don't know where the next head one is. So I have to go here to find the kiss and then notice that it has a little extra white space because I put some space after and now the kiss appears in the navigation pane and then I'm gonna go down to the finger can, um, I couldn t find it is the big question. That's why you need some kind of formatting here. Some way. There's the finger. So we go here, we make that ahead one, and we get rid of the extra space after it. And there we go. So that would be the next step is to format how you want your head ones and your normals toe look and then apply that to everything. Now, I went Newt the document because it already had head ones formatted in it. And I thought that was kind of cheating, so that would be the next step. We have a very clean document right now, formatted with head ones and normals. Now, the next thing I'm going to do is insert a title page 20. Book Review Process, Approval and Monitoring: Now, in the meantime, you're gonna be waiting for your book to be reviewed, and you're gonna get notification via email when everything's okay or if modifications need to be made, you'll be notified via email. Now, the things that you can do while you're waiting is one of the things you can go and look at reports. If you have other books published, then via reports, you can actually see here. We have booked giveaways, and here we have book loans going on so you can use reports to see how your books air doing while you wait for review. Now, if you ever want to go back and modify a book, you'll notice here that I can't modify this book because it's in review. But I can come here and I can modify this book because it's already been published over here on the dot dot dots, I could go and I can edit book details. I can edit book content and it will just bring me back into KDP with all the fields that I entered before and allow me to make any modifications. Let's go back here and the other thing that you can do is you can promote and advertise. If I click on promote and advertise this book, it's going to give me the option of either selecting or creating a countdown deal, which means multiple days for free or multiple days at a discount. Or it will allow me to create a free deal. Let me show you the free deal. If I say create a free book deal, it's going to give me a total of five days. And I picked the start date. Let's say the earliest that I could start is apparently the seventh tomorrow. It makes sense. And then I pick an end date. The latest I could go then is the 11th and I say Go ahead and says, Look, you've used five out of five promotional days. Let's take a look at her other option. I want to make sure that it doesn't do this. So let's go here and we'll delete this. Wow, we did delete that. Um, so I'm gonna cancel. There we go. That's the way to get out of this and let me show you a countdown deal. So when I do a countdown deal, I can create the countdown deal, and it says. When would you like to start? When would you like to end? And this is gonna be longer. So we start on the eighth notice it's now giving us. Ah, what is this? Eight days so I can go through the 15th and then it says, Okay, Number of increments. I'd like to have two increments on this. I'd like to start at 99 cents and then I'd like to end at 2 99 Now, if I say continue, it will show me the schedule. So it's going to do 80 hours at 99 cents, 80 hours a dollar, 99 then it's going to return to the 2 99 price point. And we'll cancel that, too. So while you're waiting or while if you want to modify things, then this is the way you can go in. And you can monitor things through reports. You can go to the bookshelf and you can modify the status of any of the books that you've published. That's it. And I'll see you in the next lecture 21. 10 Book Marketing Tips (Part 1): In this short video, I'm going to discuss 10 easy to implement techniques for promoting a self published book. You ready because here we go. Tip number one. Where to Self publish. Let's begin where with where you can self publish Kindle Direct publishing. KDP is where you publish a Kindle e book or self published. You can also publish a print on the demand or p o. D. Paperback. Be a create space. In this case, the books are printed on request, and you don't need to store a stack of paperbacks in your garage and get involved. This is via create Space, another Amazon company. You can also publish your book everywhere but kindle, including Apple, Barnes and Noble and Kobo. By going via smash words, you can publish an audiobook via the Audio Creation Exchange, another Amazon company. Now let's talk about where you should self published. You should publish on KDP. Amazon Kindle Books is the £800 gorilla in the house. I generate 97% of my remedy Ooh from Kendall E book sales. Amazon Kindle is a must publishing option. This is where you're going to get the bulk of your revenue and the rest of your publishing efforts are going to be to try and bolster your Kindle e book sales. And let's begin with the 1st 1 publishing a paper back. Be a create space, I warn you, right up front, you'll never sell many paperbacks. But by providing a paperback option on your Amazon Book Description Page, you will bolster the sales of your Kindle E book. So I recommend you publish a paper back via create space you should not publish on smash words. Here's the reason why smash words publishes e books everywhere but Amazon kindle So Apple, Barnes and Noble and Kobo You'll make more money entering the Kendall Select program than publishing via smash words. The Kendall Select program requires exclusivity as faras publishing your e book to Amazon. You therefore can't publish via smash words of the Enter the Kendall Select program, but you'll still make more money. You should publish on smash words. If revenue is not a major concern. In order to increase your distribution and availability, you might choose this option. If you're publishing for friends and family, you should not publish on a C X audio. Creation exchange allows you to publish audio books on Amazon inaudible. But what I found in my experience is that oath. Although audiobooks will help make your Amazon book page look better. It takes too much effort to record your own book and cost too much to our higher. A decent voice actor. I once paid $800 for my last recording, so I would recommend avoid audiobooks for now and focus on getting your Amazon e book bolstered. Bottom line. Publish a Kindle e book on KDP. That would be the real bottom line, and I'll have more to say about print on demand Paperbacks via create space in a later item . Create a great book cover. I don't have a lot to say about this, but people do judge a book by its cover. Don't use the free built in Amazon cover Creator. Since it produces recognizably bad covers, they really look tacky, and people recognize them as being from the Amazon Book creator. You can purchase a nice book cover for less than $100 or even better, I would alternately suggest that you keep your eye out for my short video and how to use Amazon to create free book covers. In fact, it was released last Monday. It's not a coming. It's already out there. The first step in turning a browser into a reader is catching their eye, and that's the purpose of a book. Cover number three. Copyright your book description Now copy. Writing in this case means writing copy as in writing a sales pitch. And your book description is one of many sales pitches that come in a sequence that looks something like this. So your book cover says, Read the description. Your book description says read a sentence. The first sentence is read a page on and on until you finally get to buy a book. So what you're doing is you're slowly luring the browser into becoming a reader, and one of the keys steps in that is your book description page so copyrighted toe look great. Here's some copyrighting tips. Make your book description at least 300 words long. Include your keywords in your description, and we'll be talking about selecting keywords in just a few more items and format your description using HTML for emphasis. Cranston's Check this out. This is my book description of I look at Katie p. And how I write it and notice it has things in it like you, l and E m in angle brackets thes air html codes, it said, Say in debt this line and make it italics. So I have strong down below right about the middle of the page for fourth Anniversary edition. This makes the text bold in between the strong and the slash strong tags. So use this to emphasize the text of your book description, and I'll come out looking something like this. Notice here how I have italics, text and I have bold text and so on. It makes your description easier to read, especially the white space, actually, So use white space and use HTML tags to make your book description pop. That's just one key to copyrighting. Of course, the words that you use, or even more important here is some useful HTML tags you can get bold or actually, you can use strong. If you don't like B, you can use E M. Or you can use I actually to get italics text, and you can use you lto in debt next, right in a Siri's Don't let your readers go it's easier to sell books in a Siri's than it is one of Keep your readers around for book after book. And here's a little trick to If you're writing a Siri's, you can charge 99 cents for the first book as a lead magnet and then to 99 which you'll find out later is the sweet spot for subsequent books. Once you have the reader hooked, the point is hook the reader and keep them reading by writing in a Siri's. And how long could it take to write several books in a series while using the waterfall technique Here, I demonstrate that I can write a book every 56 days, or about six books a year, so it will only take about half a year to write three books and have a Siri's. Not that long name your book to be found. This is Amazon s CEO, and I'm gonna show you how to do it. First of all, what we're after is long tail keywords. In this case, you might have heard this described notice over here on the left of the church. We have traffic, so we have a lot of traffic and Ah, a lot of competition. So you can go after one keyword. That'll get you a lot of traffic or at the other end of the graph, which is not very much traffic, but lack of competition. You get a lot, a lot of small keywords which are usually longer keywords that will amount to the same amount of traffic as one good keyword. So here, how do we find these long tail keywords? First we brainstorm, keywords, siege. You just write them down. And then we're gonna use search string completion to suggest long tail keywords that people are searching for. Then we'll evaluate the keywords for competition and add the keywords store book title subtitle, Serious name, description and keywords. Let's look at each of these steps one at a time. First we brainstorm keywords. So maybe we're in the area of paranormal romance and we've got a woman sleuth and a Canadian detective. You just write down what you think might be the key words for your buck. You then typed them into Amazon and noticed that Amazon returns search string completion suggestions and these air sorted in the order in which customers are actually looking for books. So up here at the top, you can see we have paranormal romance free books. You won't compete very well for an important key word, like paranormal romance. But what about free paranormal romance? Kindle books for adults? You might want to write that down. The next step is to evaluate the keyword competition. What do you do is you enter it. So here I have entered free Kindle free paranormal romance Kindle E books for adults, a longer keyword, and you could see that I'm getting some holes in here. For instance. I've got some good searches going, or I've got some good flow coming to this keyword, as you can see by 417 reviews and so on. But I've got some holes here. This one has 49 reviews, but only three stars. That's possibly a book I could knock out of here and get in to the search results on the first page of Amazon. Another thing you might want to consider using is is a tool called Katie Spot, and I'm going to actually have a dedicated video on this. Not in not too much time, and this will show you information about all of the search results on Page one for your keyword. And then it comes down to the lotus and low right popularity means How popular is this keyword? How many people are searching here? Potential is how much money is being made, and then competition is how fierce is the competition. You can see here that I've got good popularity. We're getting good traffic, good competition. That means there's holes in it, but the potential. The revenue isn't too good here, so you just keep searching. The best that I have found is probably a green, green yellow, so a green red green isn't too bad. This is a low potential keyword, one that's easy to get into. And Katie Spy can help you find that. Finally, you record the keywords and you record them in your book title, your book's subtitle, the serious name description and your seven keywords. And here they are in KDP. You can see the book title, here's subtitle and Siri's information, and the book description is in between. We skipped that and then here's your seven keywords, so you need to come up with it. Least seven. I'd probably do 10 and I would work them into my title. Subtitle. Siri's Definitely put them in your description and have your seven top keywords down here in the keywords section and Katie P when you publish your book. 22. 10 Book Marketing Tips (Part 2): price Your book to sell Amazon Awards a 70% royalty toe. Any author slash publisher who will price their e book from to 99 to 9 99 and offer their book for no less through a competitive er, for example, Barnes and Noble. Otherwise, Amazon defaults to a 35% royalty. So Amazon Onley officer, 35% royalty in certain countries like Japan, Indian, Mexico, if you're not in the in their Kendall Select program and the minimum price you consent for an e book is 99 cents. So there's some parameters for you. What this ends up meaning is there are three important Amazon e book price points 99 cents , the minimum that you can charge, which he uses a lead magnet. This is kind of the new free, since free books on Amazon have been demoted in popularity to 99 this is the sweet spot. It's the minimum that you can charge to get a 70% royalty and 9 99 with the max you can charge. Now, notice that if you charge to 98 for a book, you get a dollar four in revenue, whereas if you charge one cent more. You get to own nine. So to 99 that's the sweet spot. Other prices that I use are, of course, 99 cents for a lead magnet. 5 99 for three book bundles. Give them one book free and Charge 3 99 For the latest of you write in a Siri's. So here's a picture of the sweet spot. Even see what you're aiming for here, right to to 99 right? The shortest, fastest book that you can legitimately charged to 99 4 If you're writing big honking fantasy novels, consider breaking it into shorting shorter books and writing in a Siris. In charging to 99 maybe 99 cents for the poorest book in the series. Why not set your price higher? You keep getting 70% right up to the 9 99 price point. Why not increase your price beyond to 99 to generate even more revenue and in a word, the responses competition. You want to set your price of the minimum that will receive a 70% royalty. Take a look at the books that are popular in your genre, and you'll notice that most of them are priced to 99 or maybe even 99 cents. Price is the first item under your control in which you'll be able to compete right away, so use it to your advantage. Next, publish a paper book on Create Space. We already mentioned this briefly, but when I will show you here is that you do publish a paper book which are not likely to sell. Many of your paper book will show up here. Notice that this book moving violation by my wife has a Kindle book, and it's in Kindle Unlimited. So that means it's in the KDP Select program. There's a paperback available. There's even an audiobook available, and then two become to the upper right hand corner. This is what I really like about having a paperback is that it shows the print list. Price. 7 99 crosses it out and shows to 99 for your Kindle price. This is a riel benefit to have a paperback, and it's easy to publish a paper back during the e book publication process. Number eight Promoter mailing list in your book. This is a quick one. I'm just going to show you the insides of moving violation where right up front, this is after the copyright information. I have a section which is sign up for my newsletter and get free books. So you offer free books and you get people to sign up for your newsletter. People have really made, ah, lot of revenue out of just having a mailing list, using their books to get people to sign up and then promoting their latest books, their mailing lists that they just keep on getting more buyers. This is along the line of writing in a Siri's, where you don't want the reader to get away. Get them on your mailing list now. If you don't have a mailing list, start one soon. Number nine. Enter the Kendall Select Program. What is the Kendall Select program? Kindle Select is a special program that you can enter your book and do for 90 days at a time that provides additional revenue generation and promotional opportunities. First of all, it grants you 70% royalties and supposed to 35 in India, Mexico, Brazil, Japan, several other countries. Big deal, but it allows you to run five days of free or countdown deal promotional campaigns. That's a slightly bigger deal than next. It generates additional revenue by allowing readers to borrow your book through the Kindle Unlimited and Kindle owners lending library programs. This is is a big deal. I generate almost 50% of my revenue through this, and it allows you to run paid advertising campaigns on Amazon. Now this sounds great, right? There's got to be a catch and get ready cause it's a big one. You must publish your e book exclusively on Amazon. That means no smash words. No apple, no Barnes and Noble. You've gotta publish exclusively on Amazon, and I recommend you do it now. Why is this? Let's take a look at the cost of exclusivity. First of all, my wife was publishing her books via smash words and directly on Barnes and Noble around 5 15 2015 Now, if you look at the revenue that was generated, Amazon Self publishing, which was Amazon, create space inaudible, generated about $1800 a month, smash words 200 Barnes and Noble 100 for 2100. Now the off Amazon self publishing revenue then was 14%. Let's move forward as of 8 31 2015 My wife entered the Kendall Select Program for 2.5 months, and this is what we found that she was generating 42.57% of a revenue through loans. So if we look back at 5 15 where we had 14% from off Amazon, well, if we look at 8 31 she generated 42.57% from lending. That's has nothing that says nothing of the promotional opportunities that she had by giving away free and discounted books through the Amazon promotion program. Let's move even further forward. 87 2016 and we'll look at the revenue here once again 43.15 So even the sales revenues up, probably due to weekly free book promotions. So this is what I proposed to you. Enter the Kendall Slack program for 90 days. Go exclusive with Amazon. See if you generate at least 15% of your revenue from Kendall Select M enable deals that would include Kindle Unlimited and the Kindle eBook lending library. If you don't remove your book from Kendall, select and go and publish your book on non Amazon platforms via smash words. Give it a try, though I think you're gonna find that you generate a lot of money this way. Finally run free and discount book promotions. This can Onley be done it on Amazon if you're part of the Kindle Select program and I want to show you the results of a tool called Katie are Oi, this is also by Wesley Atkins, who who developed Katie Spy that I showed you earlier, and what it does is it automatically distributes the fact that your book is gonna be free or discounted to the most popular free promotion and 99 cent promotion sites, and these are them. So promote your book for free may be your first book in the series to get people hooked, and you can do this for wet somewhere, about 57 days every 30 days. And here's a list from Katie, our ally of the sites where you would promote it. So that's it. In summary publish on Amazon KDP. Get any book out there. It's where you're gonna get most your revenue. Create a great book cover. I would encourage you to check out Can Va. They're free, and I think you can make a good book cover that way. Don't use the Built in Amazon book Cover Creator. Copyright Your book description. Make it long and include HTML to emphasize things right in a Siri's Don't let your reader go. Name your book to be found. Perform Amazon s CEOs I showed you using Amazon search strings suggestions. Price your book to sell most the time it to 99 and publish a print on demand paperback to bolster your e book sales. Promote your mailing list in your book. Enter the Kendall Select Program for 90 days to give it a try and run free and discounted book promotions. Katie, Our allies. A tool that might help and those are my initial suggestions. This is part one. Part two will be coming. This has been Brian Jackson. I'll see you in the classroom 23. Additional Book Marketing Tips: Hi. Before letting you go, I wanted to leave you with two more tips. In other words, let's really get the cock's not grinding but actually humming along, so I know you need more. So here are two more tips to keep you busy. Look for additional tips and future you Demi releases. So here just to. But there's more to follow, and the 1st 1 I'm gonna hit you with is Amazon Amazon's Pell Theron Perma free. How to create Amazon Free Amazon Books. Now have you noticed that as you go out and you look at Amazon, you see some books are free, but when it comes to setting your price, free is not an option. So how are they doing it? And I'm not kidding you. This is really the way that it's done how to go. It's called Perma free on Amazon. What you do is you offer your book for free on smash words. Basically, you offer your e book free somewhere other than Amazon, and then you send a complaint to Ama's saying that your book is cheaper elsewhere and you ask others to complain as well. Now, if enough complaints build up on Amazon. Your book will eventually become price matched on Amazon, meaning that it will become free. And I am absolutely not kidding you. This is the process you go through to become Perma free, so make your book free elsewhere. Smash words is the easiest complain about it. Get your friends to complain about it, and they will price match your book to free on Amazon. Now the thing is that 99 cents because so many books have gone free, 99 cents is becoming the new free, so you might want to consider going 99 cents, or at least a promotion to 19 cents instead of Perma free. But if you want to make the first book in your Siri's Perma free, it will really show up in listings really well. But it will definitely be free, and it will eventually show up. People look hard enough for your Siri's. Now, the next step that I want to give you is a product called Katie R. A Y, and it helps with promotions. Now what I'm going to do is I'm gonna show you how I use this now The first thing that comes up is that you decide that I have a book that I'm gonna promote. Now you need to promote it for free or 99 cents. Something like 10 or 14 days out in the future. I would guess 14 days is your best bet. Now, up in the upper right hand corner, we're going to see a tool that will register itself if you hover over it as Katie are I. Now, if I click on that tool, what it ends up doing is taking the current page and Amazon and turning it into Ah, hey, this is gonna be free soon. Announcement to various sites so it grabs a bunch of stuff off the screen. Gives you help now. I updated this. It was a vision. Originally fiction. It was something else other than Mystery thriller. So I changed it to that. I made it cozy. I made it my email name. Everything else was Okay, so I click next and here. What? It ends up grabbing is your description and your author bio on your picture. Perfect for me. That's good for the book. Details are click next and then it says, Where would you like to advertise? And this is all the places that Katie are. Oh, I will advertise a free promotion. So it'll send all of that stuff about your book to these sites. Now, in response, you get a lot of emails asking you to confirm your free registration and stuff like that, and you get on a lot of email lists, so it's kind of a pain in that way, but still, look at this. What are we talking about? Somewhere over 30 sites that ripple promote your free promotion. Now notice. You can also make it 99 cents, or you can make it perm a free. So whatever you want to advertise, you could do that on this screen. And then finally you get to set the days. So this you now remember, you need to schedule this something like 10 or 15 days in the future. So right now we're at the end of May, but you can see that it's given me the earliest date I can schedule for as the fifth of June. So it's giving itself two weeks to announce all of these things, too. The various sites. But this is another tool, and the response is quite dramatic. if you're having a give away. The last giveaway we had went up to 700 books, which is a pretty good give away. So if you really want to dramatically improve your give aways now Katie R. A. Y. It comes from Wesley Adkins, the same guy you did Katie's spy, and it costs about the same $47. So I can't charge you an affiliate fee because I'm on you. Demi. I'm just telling you this because it's a tool that I use and you'll find it k t r o y dot com. Go ahead, look at his advertisement and see whether you think this is worth it. In my case, anything that gets me a little bit more promotion and I don't have to work hard at is worth it. So it's worth the $47 or whatever to me. And up next, we have create a free book cover using can va and picks obey. This is a new section, and I look forward to having you there. I'll see you in the lecture 24. Websites, Mailing Lists and Amazon Categories (Bestseller): Hi, everyone. I seem to Pete, keep coming up with these grab bags of ideas and not knowing what to do with them. So I decided to throw them in here to the extra bonus in the marketing area. I wanted to talk about author websites. I know a lot of people think they need them. I'm kind of lukewarm on them mailing lists, which I'm very hot on and how to pick Amazon best selling categories. I'm actually going to be a live demonstration of that, but before that, what I want to do is I want to talk about websites. Let's look at the pluses and the minuses, the pros and constant websites. Usually they're easy to implement and maintain via a WordPress website. WordPress, the blogging tool, has now become the number one website development tool. It runs like 1/3 of all the websites on the Internet, so it's a very popular and cool way to go. I like it a lot. You could typically host a WordPress site for eat the first year for about $40. That's $40 for the whole year, and that includes a free dough man. Now they're going to try and get you with upgrades and go. Would you like to have a an optimized server? Would you like to protect your identity of your domain name and all those add on? I usually say No, no, no, no, no. And I go and I get my $40 word breast website now. The problem is is that if this takes off and you like the website and you want to keep it the following year and on usually cost about $200 a year to keep your website. Now I find websites or useful to store blogged posts, and it enhances an author's credibility. But they're more of a resource drain than they're worth in my mind now talking about websites. This is my typical website and you can see where the resource drain comes. I decided to make it information rich, so I have menus that take you to pages on my books, on my courses, on my publishing, on the websites. There's a blawg, which I always feel like I need to keep contributing to that contact. Contact usually stays stable and so does about in home, but everything in between changes and I never seem to keep my website up to date. So that's where I talk about it being more of a drain than it's worth. And in my experience, because of that, they fall out of date. Now, if you really want to set up a Wordpress website, I have a course on it. Just look for this logo when you search for word breasts on you. Demi Nancy. Let's talk about mailing list, and I think these air much more important. What they do is they store reader email addresses and then send e mails. It's stored on a server. So what the server does is it accepts incoming subscribers to register their email address on your mailing list, and then they wait for you to say, OK, send this email to everybody on my mailing list and they send it for you So you don't worry too much about becoming spam there. Ah, legitimate senders of a lot of email, And the best place I found to go to is that you can get free mailing lists on a psycho mail chimp for up to 2000. That's a lot of members. Male chimp can also host your sign up pages, so you don't necessarily need a website to have forms for people to sign up to your mailing list. You can, and you can even embed the forms in your website on what's usually what's called the sidebar. But you don't have to. You can have your dedicated pages hosted by mail chimp, and what you do is you advertise your mailing list in your book and you advertise your books to your mailing lists. And you just set up the psych loon of repetition until you get all your readers on your mailing list. And every time you come out with a new book, you say, Hey, guys, and suddenly you get a lot of sales very quickly, which makes you a top seller and increases your visibility. So I think this is a higher priority and less work than a website. The amount of work and maintaining, setting up and maintaining a website. You have to write a lot of text. You don't have to write as much to set up a mailing list. I'd rather have you writing books than writing blogged posts or text for your website. Now, here's how male chimp works more or less enough you mail Chimp is here in the center, So what happens is the customers on the right they subscribe. That's the loop up over the top to your mailing list. And they usually do that because they're being enticed with free stuff that you're going to give away. And then you go and say, OK, send this email and it sends it to all the customers that have subscribed list, and they can unsubscribe Any time they get a link in all the emails, they open and click on things. And all of these things come back to you is reports saying, Hey, here's the success of your emails. Now here's a typical sign up form that at least I created for my mailing list and you could see it. It's very clear on what it's doing. Its laid out it looks very nice. It gives away a free book. This is called the lead magnet to get leads. So if people subscribed your mailing list to get a free book and then they also get informative information, it's gonna be like about 80 20. It's about 80% information, and then it's about 20% marketing, so if you keep your mailing list that way, it should stay healthy. So that's my spiel on mailing lists. And I've got a course on setting up a male chimp mailing list. Of course, look for this icon when you search for male chimp on you Demi. Next, I want to talk about bestselling categories. I talked I looted earlier and filling in the categories that he ought to pick areas where you can be best sellers. And let me let me explain this. If you type in the search area like we've been focusing on, that's Amazon s CEO, and it has to do with the search engine option optimization, which has to do with the keywords now. Right below the key words are two categories, and this is the way that you browse thru menus like this, many over on the left. So you have one set the categories that sets up being found through the menus on the to the page, and then you have the other the keywords which are being found through the search field on the Amazon form. Now, the cool part about becoming an AM or getting into certain categories is that you become a bestseller in them. So here I'm showing you on current book that we have out for free. It's number 700 free in the Kindle store. That's actually really good. And notice the categories here in Cozy Mystery and Woman's Sleuths. It's 36 41 and Amazon will actually put you into categories there, close to your category based on your selection. And remember, you're selecting them here via the Katie feet peform just below keywords. And my recommendation is to pick soft categories, and I'm about to break out a power point here and give me an explanation of what I'm talking about. Okay, here I am on Amazon, and I'm on the Kindle in the Kindle E Books store. Now the best way to check out and get soft categories is to go a Sfar, as you can into the hierarchy of many is. Usually the farther you go, the better things turn out. Let me show you an example. I wrote cozy mysteries for a while, and Sanders and Houses is one example Plug myself, so I would go here to say I'm writing a mystery thriller and I'd look at the results from mystery thriller and I'm gonna tell you right now this is up so high that we're talking about some real competition. 1000 something reviews 4.5 stars David Baldacci Okay, we're going against the hard hitters. 2 40 0 here's one. That's only five. So that's actually that's giving you hints that there might be ways in here 58 15 recommended for you. Okay, well, but the cool part is from here, we can go, Go further goes far as you can in this hierarchy. So we're gonna go mystery thriller and suspense. We're gonna pick mystery and it gets better cause there's actually categories under mystery . Now, now look at the books over to the right. Now we're in the nine hundreds. 200 Here's one with 31 James Patterson. Good luck. 110. Ah, this is getting softer, but it's still pretty hard. But the cool part is that it keeps on going there categories under mystery and the one that I am right in his cozy. So let's try cozy mystery. Oh, now number two is toe 1 47 Number three is to 25. Here's 1 30 still pretty good reviews. Ah, three point 3.5 stars at 25. It's getting soft down here at the end. So what you want to do is you want to score on the first page, the best place to hide a dead bodies. On the second page of search results, nobody looks there. You've got to get on page one. So the cool part is, look, it goes even further. So if you're writing a cozy mystery about crafts and hobbies or culinary, that sounds popular. Animals. Animals are easy to slip in, and that sounds like an E. A good one. What have we got here? Oh, 3.5 stars of 25 reviews. This is still getting into these categories is not easy, but I see 12 year, of course, it's scored five stars. That's tough toe to beat 19 here. So this is getting to be a pretty good category where you can maybe score. And the problem is, is that there are no more hierarchies under this. You've got his deeply as you can. So what you might do is choose mystery and thriller mystery cozy animals for your category . Now you get two categories, so you can always go back. Let's go back to e books and let's say we also want to make this humor and entertainment. Let's see what we've got in here. That might be deep. Let's go for humor and we have cartoons, essays, parodies, satire. Let's just go for comedy. And that's the end of that particular that particular branch And we look, Here we go. Oh, OK. Well, yeah. Trevor Noah Yes, As a big book out. Can we skorney? Oh, the 18 c I see that my go, I I have hope, but then the rest of them Oh, this is ah, hard category. But what you do is you keep looking for them now you can't just pick any category. Don't put yourself into gay and lesbian just because your history book has found a soft category. Dio rank your book in. It's gotta be actually related to gay and lesbian if you want to put it in that category, Um so pick a category pick categories that air close toe what you're after or close to what you're saying. But then you want the softest categories you confined so you by doing that. You go to the very ends, usually of the hierarchy. Here, look, I'm I'm Kindle store Kindle e book, human entertainment, humor and comedy. So I'm actually five deep. I can get deep, have been up to seven And that's all I had to say about picking a soft category. And up next is going to be the next section on Amazon Self publishing demonstration. I'm gonna demonstrate the whole process in kind of a speed trial all the way from book covers, formatting traditionally formatting with kindle create and then publishing via KDP on kindle and print on demand paperback. I'll see you in that lecture. 25. Create a Free Book Cover Using GIMP: high in this section, we're going to look at creating book covers using two other methods that I promote. One is using the gimp, and the other is actually using Power Point. That's right, the very slide program that I'm using to you to create the slides for this presentation. I wanted to make sure that although in this course I'm promoting canvas because it's completely free and it's extremely easy that there are other options that you don't you don't need to use canvas. That's not your particular style. So we're gonna talk about two different ways. Two great book covers. One is the good new image manipulation program. It's a free program that runs on both Mac OS and Windows, and it's kinda heavy lifting program. It's very similar to photo shop. It gives you complete control over everything, but it's a little confusing now. Much simpler than that, but actually not really free. It's a little bit bogus calling this a free program Microsoft Power Point. You have to a license Microsoft office, but I'm willing to bet that you license Microsoft Office to get a hold of Word or Excel or some other program in the sweet and you've got power points sitting around virtually for free to use, and it's much easier to use. I equate it more to the, uh, can va side of things, but it gives you much more power. So it's kind of in the middle. It's actually my preferred way to make book covers. So I use the gimp for the heavy lifting graphics, the Photoshopped style type things and power point for the simple graphics. And now I'm just beginning to get into Canada. So in this particular lecture, we're going to go off right now, and we're gonna take a look at using the gimp to create a book cover. Here I am. And Windows. And I'm going to start the gimp from my toolbar and that task bar, actually, and it takes a little while to come up. It loads various files, gives you the status of things. Come on, Gimp. Okay. And the gimp eventually comes up in its standard three window configuration. Now there is also an option to run it a single window configuration. So it looks a little bit more like photo shop if you'd like that. But I give you all the details on that in like class on the gap. Actually, I have five courses right now on you, Demi on running the gimp. Now let's just the I have decided that I'm not really going to define ahead of time what this book cover is going to be. But I am going to use the standards of I'm going to make it a full ah page image rather than insects. And I'm going to use the standard techniques that we've been talking about of images, colored boxes and text. So let's begin by creating a new file, and I want the dimensions. This is the standard dimensions that I use for a With I go for 1600 and for a height I go for 2500 pixels and then I go into advanced options and I could see this is already set. I make sure that things air set to 300 dp I resolution. Now this isn't required for the e book cover or for online viewing of the book cover, but it is required for print on demand of you ever go to print? You need to be at least 300 dp I so we'll go ahead and say, Create that. And here's our book cover. Now, the next thing that I'm gonna do is I'm gonna go over two picks a band. I'm gonna look for a full screen image, so let's go ahead. So let's go ahead and will bring up a browser. And from here, go to pick Sabei and let me see what kind of we need to know what kind of genre. Let's do something. Um, science fiction E So let's put in SciFi for our search turn. Oh, there we go. We had science fiction that works perfectly for me. Oh, my gosh. These air Cem need images, so check out these images for a book cover. Now, remember, we have to go portrait and most of these air landscape. So actually, we could pick orientation and say, Give me a vertical orientation and yeah, that helps a little bit. Um, interesting is interesting building that they've got going. Look at all these gears. Wow. Okay, so you could spend hours literally combing through pics of a looking for great images and cut. Some really need images, But for some reason, these gears are calling to me some kind of ah, steam, punky kind of thing. So we click on it and we say download free download and it asks, Are we a robot? We are not. And then where would we like to store it? Let's see, Where am I gonna put this? I'm gonna put this in here. And I think we've got a picks directory. There we go. So let's put the steampunk gears in the pics directory of my current project for this course that will come here and I'll do a file open now. I really didn't need to create in Dimension a white page because I could just go and I'm gonna open the picks image that we've got. Let's see what I have to go go to documents and to the picks directory. And here's our steampunk image, so I'll go ahead and open it. Now let's see what dimensions are these. It's gonna come out being pretty close. I think if I go to image scale image, the first thing we want to do is let's get to the 1600 with so I'll go 1600 it is already 300 dp I Okay, so we're gonna have to go to the 2500 height, Actually, which will make it somewhat larger than that with we go ahead and we scale that. And now I can say view, zoom, fit, image and window. Now, I know the line of this is going to go fairly fairly quickly for you. Remember that I have courses on this, including a beginner course on the gimp, which will explain everything. I'm not gonna explain a great deals I go through. So I'm gonna next say image, canvas size, break the chains so they aren't linked. And go to 1600 and center that on the gears and resize. Now, we actually have an image that is the size of a book cover. I'm gonna goto edit. Well, actually, let's select all first and then I'm gonna say edit copy, and I'm gonna come here to the background and I'm gonna say edit paste and we have our gear background. Now what I want is over the top. Let's call this book Gears of Time, A futuristic tale by Brian Jackson. So we need some text. So I go over to the text tool and we want this text to be white It's on a fairly dark BRAC background. Remember, light on dark, dark on light. And let's just get some text in here for right now. Years of time. That's good. Now let's modify up this text and duplicated so that we can Ah, we can share our modifications. So we get all of this text, okay? And I'm gonna select Miss select this text, and then I'm going to go size, maybe more, like 200. Um, that's pretty good. But the fine really stakes. Let's move this. I'll grab the movement. Tool, look, edit undo. The reason that I did that is because I'm not moving the active layer. So let's move that up into place and let's give it Let's give it a decent work doing the movement tool. Let's give it a decent fund. All right, go to the funds and I like Acme things that were, you know, very bold. But then this is science fiction, So maybe I should pick something. Science fiction E. Okay, just keep going up to the top. So I think I have some science fiction. E. There's Acme, which is quite bold, and I really like that. But then there's also alien encounter that gives you more of, ah, weird effect. Now what we can do here is that I like this fund as far as the with is that I can bring it up to some place. Let's let's put it up towards the top of the book cover. And then what I can do is I can use the, uh, scaling tool to grab this and stretch it down. So it has a very tall letter and let's go ahead and scale that now. The other thing that I want to do is I want to put a colored box in the background. So here we have layers between the text layer in the background layer. I want to insert a new layer and have that be transparent. And then I'm going to pull a rectangle on that layer to be behind the gears of time. And then let's drops, um, color, and there will get black as the foreground color and go to the bucket fill tool. Where art thou, Larry are bucket, fill and black, and we'll go in here and we'll fill that background. Now that's a little kind of intense what we want to do instead is take that layer and change the opacity, maybe to 60%. Oh, boy, that's really see through. Let's try 80. There we go. So we have a darker area, the area to make the text pop a little bit better. Now, what I can do is take this gears of time. Okay, First, let's say select none so we can get rid of the marching. Ants will take the gears of time and will duplicate that layer and move it down to maybe at the bottom. Whoops. Cancel. Uh, where's my There's my movement. Tool will move this down toward the bottom where I'm gonna put in my name. Brian Jackson. Yeah, Okay. I'm gonna edit it. You gotta undo your changes as far as my stretching of the object if I want to edit it is a tax layer. So we're gonna say, Yeah, go ahead and do that And give me Brian Jackson. Now that just about him it right, Let's Ah, select all that text. And instead of 200 let's make it 1 90 There we go. I like that a little bit more and then we'll use the movement tool and move that into position down on the bottom And do you think it needs a box? I think it needs a box. So let's go ahead and will select this layer where we did this and we'll say, Duplicate that. And then I will grab Where's the crabby tool? I'm on the grabby tool. I will grab that and I will move that down here. But what I want to do is I want to resize this and bring it down to where it's just over There we go. Here we go. Scale that like that. And we had a subtitle. The what? I forget what it was. Gears of time. Oh, yeah. Ah, tale of technology. Something like that. So we're gonna do this in brand new text. So let's come down here. And I want it once again to be white. So we'll flip this and make the foreground white So it comes out white Will Smith, A tale of tech knowledge E. And I don't want to use that fund. So let's select that And I want something just like times. Just play old time so I could type times here. There we go. We have times new Roman. That's perfect. And I wanted to be maybe around 1 60 Here we go. And now we get the movement tool. Notice how you have to keep picking tools and you have to keep picking layers and stuff like that. That's the annoyance of the gimp. Now, there you go. We built a basic cover, and it wasn't really all that complicated. We could get much more sophisticated. Let's take this and put a drop shadow on it. Here's one. Okay, There is a drop shadow tool. But what I like to do is just do it the whole way. Before there was a tool where you go. Okay, let's take this layer. Let's duplicate it, and I'm layer down below. What we do is we go to the text. Mm, No. Stay with this text, and we're gonna make it black, and then I grab it and I pull it out slightly. So it Where's the grabby tool? Like you keep losing the grabby tool. There it is. And I pull it out. Just a little Notice how you get the little drop shadow. Now. Now I can take that. And Aiken, ***, give me about 80% on that. And Ah, I can go. OK, let's Ah, do a blur. A Gaussian blur to make that shadow. Um Hmm. Yeah, Whatever. 1.5. OK, so we blur that shadow slightly. I can barely see it. The background is so complicated. In fact, we won't get out now. You can see the drop shadow a little bit easier. So anyway, so I can do anything that I want using the gimp. It's just a little slower. A little harder now. I don't mind slow and hard if what I'm doing is complicated. But if it's a simple is a book cover, I prefer something like Power Point. And speaking of Power point up Next is going to be an example of creating a free book cover using Power Point. I'll see you there 26. Create a Free Book Cover Using Microsoft PowerPoint: And in this lecture we're going to discuss how to create a free book cover using power. Point of all things. That's right. The presentation tool that I'm using to put together these slides and show them to you is the tool that we're going to use to create book covers. So we have these two more free book cover options now. The remember the Microsoft Power 0.1 isn't exactly free. I'm cheating it in. You gotta have a license for Microsoft Office or Power Point itself or you gotta own it in some way. So it's not exactly free. But beyond the initial licence it is. And I argue that you probably have a Microsoft office license already. I already have an office. 3 65 I pay $70. Ah, year to own Microsoft Office. And along with it comes Power point. I use that a lot. You may not, but you got it there and it's probably going to be available for free. Well, in list lecture, I'm gonna show you how to use Power Point Teoh easily and quickly create the same book cover that I just created using the gimp in the last lecture So let's get started with Power Point. The powerful, yet easy to use general purpose graphic design tool. No, it's not just a presentation tool. It's much more and in a way, much less because it's easy to use. So here I am in Windows, and I'm gonna come up with a brand new Power Point presentation. Now. The first thing that I need to tell you is that there's some stuff that I'm not going to go through in detail here. You have to access my power point course if you want to get all the details. Or, better yet, my power point course on how to create book covers with Power Point or look it up on the Web. There's a thing that you need to do before creating book covers using Power Point Now by default. The resolution of the images output it by power point or exported is going to be 96 d p. I. That's too low. You need to be up a 300 so there's a registry modification, you making windows to change the DP I of Power Point, and that's detailed on the Web. Just look up Power point 300 D P I and you can even add registry if you want to get more specific if you're doing the windows one. If you're doing Mac OS, then you need to look up those instructions. So I've already done that. So I'm running exporting at 300 d. P. I and my math is going to be based on 300 dp I rather than the default 96 dp I used by Power Point. Okay, so the first thing I'm gonna dio from the come to file and I'm gonna say Give me a new and I'm gonna create this blank power point slide. Now it's got some stuff in it where I can put some stuff in and and to tell you the truth, I don't particularly want it. So I select its edge. Notice how it becomes solid if I select and here I'm typing this bar becomes solid. If I select on the edge, it becomes solid, and I'm selecting the box so I can get rid of it. And then I'm gonna go to design and slide size. That's the first thing that I need to change. I'm gonna change it to a custom slide size and the with is I just happened to have calculated this. I know that it's 5.33 and this is 1600 which is the pixels that I want wide divided by 300 pixels per inch. Was is what I said as the DP I or the resolution of this image. Now I know that it's 8.33 for the height. There we go. So I had to set the height in inches and the ah with as well. But I was able to translate fairly well by taking 1600 the with by 2500 tall and dividing that by 300 that turns it into the number of inches. So there. Now, I say, I have nothing on the screen, so I don't care of you. Maximize or minimize. And here is this page represents the dimensions of a book cover. Now let's go ahead and insert. Let me I want you to keep track of how much easier things are. Maybe that wasn't easy, but how much easier things are in Power Point than in the gimp, and they're once again easier, even more in Canada. I'm not convinced yet I like power Point. So we're gonna do insert pictures and I'm gonna go to where I saved our gear background. Now you notice here I'm gonna in fact, even better than inserting. I can just nail it to the background by going and saying format background and we'll get it completely out of the way. And then I say, picture or fill and it's Phil and it's this and it's centers it in the background, but ah, there are so all are messing around with re sizing. Things isn't required in power point. Now let's see. We wanted text in a box. Let's go ahead and insert a shape and that will be a rectangle and we'll pull it from about where our box was, and then we'll go format it. And I'd like it to be black when it comes to shape. Ville. Yes, black and no outline and I would like to take its transparency. What did we have it before? Down to 80%. That's not transparent enough. There were really good at Ah, 50 50%. I like this darkness. Now. The cool part is is that I can just add text of this box. I don't need to ally it while I can align it top bottom left, right, Stuff like that. But I just start typing in the text becomes in the center of the box. So this was gears of time or something. It was gears of time And he knows Have this once again Comes in up in the small wind Be fun and we select it and we go toe home. In fact, let's pin this ribbons that we keep seeing it. And I don't want that font. I want alien encounters and we want to be up. Maybe about 100. Well, that's way too big here. We can we can use the selector. Um, years of time 44 is about as big as we can make this. And then we dragged that to the time, and ah, let's see, we actually stretched this out right click to copy this. I'm gonna go out here and I'm gonna paste. It is a picture rather than as a text box. So, just like just as in, the gimp had toe goto picture mode to be able to do this. All right. So I can stretch out the gears of time. Now I don't want quite this much blackness. So what I can do now that it's a picture instead of a text box and I've got to make that transformation is to crop it and then I can bring down the edges, the crop and I can say, Yeah, go ahead and crop that. There we go. So there's our gears of time now. We can't really replicate this because we converted it to an image and everything is no longer text. So let's go start all over again by and starting our shape down here, the bottom for our name. And then here I'm going to go black and no outline and the transparency. What are we going to do? About 50 percent. And then the taxed is going to be Brian Jackson that we lost our fun. So I think we use the same gears of time. Fun. Let's select that Goto home, and I would like is that fund and let's kick it up. Oh, see, The nice part is, you just scroll over these numbers and power point and you see the size on the image. There's no questioning. How big can I make this. I'm gonna make it. Give it a little bit more black on the bottom. I'm gonna make it. Whatever it was, 40 is going to be the size. Now let's insert a text box for the name. And this is Ah, a tale of intrigue. I don't know. Okay. It is now a tale of intrigue. So we select it, We gotta format. We say, make the letters whip some Sorry text is on the right. Make the letters white with no outline. And I would like to make them go to home Pick here and we want times. Let's see if just t gets it for us, it gets us in the vicinity. There's times new Roman and I wanted to be considerably larger And once again, just by scrolling over we can see we wanted to be about 40. And then I drag it into position so you can see how this is much easier. You're not dealing with layers. You're not dealing with them. I clicking on this or that. It's easy. If I click on the edge, I'm selecting the object. If I click inside, then I'm working on the tax. Well, this is actually an image. Now here. I'm working on the tax click on the outside. I'm working on the image so I can drag the image around or I can click inside and I can select and work on the text. It's really easy. It's intuitive. I don't have to pick what layer I'm on to move something. This is actually in the background, which is a different kind of layer. But anyway, power point. I think it's the way to go. If you got it, take my power point course on how to create book covers. It is the simplest way to create fantastic book covers, So I'll see you in the next lecture where I hear rumor I might give this book cover. Try using Can Va. I'll see you there and that was Power Point. What did you think? I think it's really need tooling up. Next, I am going to show you how to create a free book cover using can for the Sam Free Book. Cover the gear cover so we'll see if it's even easier using Can va than Power Point 27. Create a Free Book Cover Using Canva: So here we are with the third part of the challenge. Let's see if we can make that book cover that we've just made in Gimp and Power Point. Let's see if we can make it using Can va So we're gonna go to can, uh, dot com and we're automatically logged in. He was this stuff I've been working on, and I'm going to do a book cover now rather than pit picking a theme. I'm going to go and work directly with the white book cover, and the first thing I'm gonna do is upload some favorites. And one of them is my gears. So I'm going to click on the gears and will kind of position it up at the top. You can't exactly drag it. We want it because everywhere is where you want it, and we'll drag that out. And there we go. We're centered with the gears. That was pretty easy. Now let's add some text and we don't want just just want the tax. We actually want to insure Sert a shape, So let's go to elements and shapes and we'll insert just a colored rectangle. And let's make that about this size and what we want to do with the colored rectangle is changes color, toe black and then come up here and change its opacity to about 50%. Now, let's go ahead and add some text Will put that on top. Now I couldn't find Let's just go ahead and we'll add some subheading taxed here and we'll say, I think this this was called The Gears of Time. Now I couldn't find the fund, but I'd used on the previous books here in Canada, which I thought was kind of interesting. I'm going to select the gears of time and I'm gonna get us close as I can with the fine um , none of these air very science fiction e bungee shade. That maybe is close is I get so I do bungee shade on it, and then I'm gonna stretch this box out. So that's actually stretching the entire width of my book cover. Go ahead and select my text again. We've got him is bungee whatever it is, and then try these different sizes. 40 What? We're gonna goto 48 okay. And then let's go here and will make the text white. Okay, well, move that up a little, and then we'll take this cover. Well, there we go. So that was pretty quick. We got our years of time. I'm kind of disappointed that it didn't use the windows Fun library. Of course it's on the Web. Right? We're working on a web based applications so it doesn't have access to my funds. Kind of makes sense. Now, the next thing I'm gonna do is I'm gonna take this text and I want to copy it, and it makes a copy of it. And then I could drag it down to the bottom where I can use it for my name. Whoa! Click inside. There we go. Now we're working with the taxed. That's just a little too large. Let's select the text. And instead of 48 Will Goto 42. That's good. Now let's grab that box. Okay. Are we getting the box? I bet we aren't. One of the problems I have is getting the text out of the way of the box. So let's copy that and move the box down here. And you know, the box is a pretty good size, and we'll have to grab this text and wait until we get the movie fingers. Had the movie fingers there we go and move that up in tow position. And then this was, um, a novel of the future is something we did that in times. Let's go ahead and we'll add text and we'll do another subheading thing here and let's make it while we've got it selected White and let's make it Times, Times New Roman. Interesting way to spell it. And while we've got it selected, will type in a fantasy of the future. We're not. It's not typing. There we go now. This, I'd probably want to make larger. Let's bring it up to more like 30 to a larger than that. Let's bring it up. Let's bring up 48. Might be do big. I wanted to be kind of left justified. So that one that we've got that Aiken grab it, and I can pull it up here like that, and you can see that creating essentially the same book cover in canvas is very easy. Now here's what I would do if I had to create a book cover. I would not use the online book cover creator. I would use power point of I have it laying around. Go check out my other courses on Can Orrick Power Point book cover creation to see in detail how to use Power Point and specifically to use it to create book covers. I would next consider using Can Va because once again, it's easy and free last. I think I would go to the gimp, which is my heavy lifting graphics tool, because it's just too overpowered to do. This simple book covers stuff. So good luck with the book covers, and that's it for this lecture. 28. Whats next: as is standard at the end of the course, most students have the question. Okay, that was great. But what's next? And I have some thoughts in that area. You thought you were done, but you're not. Publish your next book. That's the big thing that you've got to dio. You're going to write and publish your next book now that you're done with this book, since you're always writing in a Siri's, there's always a next book. And the more of your books that you published, the more popular you'll becomes an author. If you can have a steady stream of books being released that will actually build more on your popularity than being a good writer, probably No, I shouldn't say that being a good writer is probably the most important thing that you've got in building your career as a writer. The other thing that you can do is please help me out by leaving a fair and honest review. Now here I'm looking at a course, and you can see that there's this rate, this course with stars in the middle of the page. If I click on that, I'm taken to a page where I can actually rate the course, and then after I rated it, it actually has me more and more questions. If you could actually answer these, it gives me a lot of feedback on my course and gives me help on how I could possibly improve it or even come out with a better next course. And of course, you need to keep learning, all right? You thought you were done learning? No, this course was only the beginning. I've got a course on writing if you're having problems with writing. So my right now course. Take a look for this symbol and I've got two courses, one on gimp, beginner to advance of your interested in the canoe image manipulation program and another one on using the gimp degrade book covers. Or there's a possibility that you might want to try creating book covers using Power Point . I've got an entire course on it that's very popular. What about going back to the good old days of the traditional formatting and seeing it in detail with detailed descriptions of how to fill in each KDP field in my old KDP course or Amazon e book publishing? And then I've got a separate create space course. Of course, they aren't separate anymore, but you can see where things used to be. And if you're interested in smash words, I've got a course on how to publish on smash words. WordPress. You might want to set up a WordPress website for your author site and using mail chimp to create a mailing list, which you can have people sign up to from your book. So there's lots more to learn, and all of this can be seen in my course catalog on you. Demi, just go to you, Demi dot com user Brian Jackson, 13. And if you use the coupon code Web deal. 10. You can get any of my courses for 9 99 That's 34 courses that you can get for 9 99 and that's it. This is the end of the course. That's all I can think of. To Dio is to doom or of the same keep publishing. Send out your next book, and you now know it all. I'll see you in the next course 29. Create a Free Book Cover Using Canva/Pixabay: hello and welcome to this section in which we're going to go through the entire publishing process from making a book cover all the way through. Well, at least publishing, and we'll see what we can stick in his more and as marketing. That might take some delay because it's going to take 72 hours for us to publish, and then we can start marketing. So we'll see how much marketing we can fit in down towards the end, and definitely we will be addressing marketing as we create the book. So what I did was I decided, what can I take from beginning to end? And let's open word in the book that I put together with something that I'm calling not long after midnight, and all I did was I took three of my short stories. Ah, three of my most popular a death sentence, the kiss and the finger there, the 1st 3 stories in my collection called Dead of Night. So this I thought I would call not long after midnight, and I can definitely make it a Siri's because I can just keep grabbing three short stories from dead of night. So I'm qualifying as far it's that marketing criteria. So here it issue can see that they're just laid out a standard with indented paragraphs. No spacing between the paragraphs. A blank line in front of the left justified headline, which is bold. And that's that's all the formatting. That's all the sections, in fact, So you're going to see me create everything, or I might cut in if parts are boring. So the first thing we're gonna begin with is the book cover. So we have these three fingers or these fingers. We have these three stories death sentence, the kiss and the finger. Now death sentence is pretty bleak. It's short. The Kiss is a lovely childhood kiss on the playground story, and the finger is rather McCobb. So it's a strange collection. Let's go. You know, we could go any way. I don't know how that that helps us, except that there's the number three. Let's see, What else could we say? I'm going to go over to Canada now. The weird part is, as I described, I have multiple choices already so I can use can va. I could use the online book cover creator I could use, um the gimp or I could use power 0.2 Great. My book cover. But I'm going to use can. But I'm going to stick with my main concept here. And once I decide that, I'm going to click on give me a Kindle cover. But once I decide that now I've got to make another decision. Am I going to go with the standard? Can Vallee outs the quick way to creating a book cover or am I going to go more creative? And I decided I'm gonna go more creative. So we're skipped layouts here that are automatically throws into, and I'm gonna go toe elements and what I want to do is I want to upload a picture. So let's go to actually up loads upload from my library. And I'm just gonna kind of shop my own pictures on my disk. No, that's really funny, But, um oh, look at that. Now this is called Oh, wow, that's science fiction, E. But it's called not long after midnight and this is dark, so I like it. So let's go ahead and will upload that image. This is actually kind of neat to little focusing in on some kind of ah, Central Ward text thing. So I'm gonna click on this, and I'm gonna add our new image. Look, it has a flying saucer. It it okay? And all I've got to do now, what do you say? Ok, I'm liking this other image to So what do you say we do? This is an insect cover. So in a deuce inset images and this one I'd like to go from left to Right. Okay. And at some point, I'm gonna have to make it. Finner. Here we go. Oh, here's the crop. And that will allow me to crop it to whatever I want. And I want something fairly thin across the middle of the book cover here. So let's go ahead and we'll do, um, say crop. Oh, there were. I got to check the I've got a check. The check Mark. Okay. And now I've got a thin image across the middle line like that. I like all this white. I've always been attracted. A white on book covers. So now what do you say we bring this in? It's in the same color pattern and bring it out full screen and then double click on it to crop this down to, um, another thin image. But let's just make it come part of the way across. That would look weird. I like weird. So let's check the check mark here and let's say up at the very top we have that coming and the the name of the time. So I'm thinking the title is going to work in and all these white areas and we just need these blue images. So let's see for one more image, let's go toe elements and see if they have any blue themed. There's a blue themed image right away. It's not science fiction. E Oh, and it's too blue. It's the wrong blue. We needed a turquoise blue. I wonder if we can come. I don't know. I'm gonna undo Inserting that and search was something bluer. There is an actual I see That's very blue, though, to I need need to be in the turquoise blue kind of area. Well, that's that's really kind of interesting. And I like that, you know, that's getting into the same color scheme. So what if we took that and we had it down at the bottom? Well, we moved it here. We got we got the This is what? I wanted to scale that up a little, and then I'm going to double click on it again. This is a handy little tool for, um, cropping images is to double click. Okay. And then he hit the check mark, and you say, Yeah, that's what I wanted. Ah, but it's not quite as big as that or that. So let's take it in way. Need to come up to about that size, which means I need to crop again. Okay. So I want this to be yeah, about there. Now, we've got an interesting a pattern of fairly, fairly closely colored images going from the upper left of the lower right. And the name of this book is, um, not long after midnight. Let's start putting some words in here. So I'm gonna go to text, and I'm gonna make this all add headline, and we need to lines. Apparently not long after. Not long. Okay? Who gets after midnight? What do you say? We say not long, Okay. And while we've got that selected Oh, black is a perfect color, actually. So let's move that up into here. I'm really liking the clean simplicity of this book cover. I like book covers like that. Now we're gonna come up, and we're gonna make this a little larger. So let's bring it up to maybe about 80. Okay? And then we'll grab the little what Have we made? It centered? Okay, let's do that by stretching it the full length of the book cover and then having our alignment as centered, we're going to get this thing centered on the entire book. And then I'm gonna take that, and I'm gonna do the copy here to get a copy of it. Wait till we get the little movement arrows, and I'm gonna move it down here. Whoa. Whoops. Still had movement. Arrows. That's where it gets gonna trippy. Okay, there. Now I'm editing the text. Okay? And that's too big. Now, do we want to change both funds? I'd say probably. Let's take this down to about 64. And let's see if we get away with the same here and can get it tow line up on 11 We can We lucked out. Okay, move it down a little. So that's kind of centered. That one down a little. Oh, I've got to get my author name in here to, you know, it would be neat. Would be if it had words going up this way. So if I said my author name going up that way, that would be kind of trippy. Let's give that a shot. So I'm gonna do, like, an ad subtitle here and then I'm going to put my author name There we go. Wait there. I got the little movement era, and I put it up here. But what happens if I spend it 90 degrees back to 1 70 there and then I could move this down into here and I want it to be kind of centered here so something like that, and then take it and make it larger. 36. There we go. That's kind of interesting. I actually like that now. One of the things I like to dio let's make sure we can do this, is that I like to make sure that on white book covers that I have a black outline around the outside. So let's go and make sure that we can put a black outline on this and the way to do that should be to go to elements and I want to insert Let's get rid of free photos here. And I wanna put in shapes and what I want is the outline life hat. And then I'm going to go up to the upper 10 corner and then I'm gonna pull it is that it goes all the way around the outside of the box. Now that's actually the turquoise is actually kind of blending in and bring it all together fairly nicely. So I actually like the thick line. I got lucky with that, and I like it actually cutting off the pictures here and going all the way around. So I'm gonna leave it exactly like that. If I didn't like it cutting off the pictures, I could go to a range and say, Put it to the back. So I put it to the put into the back. Oh, I see. It just keeps going further and further back, and then I could have the pictures in the front like this. Now, I don't like that. So I'm gonna go forward, forward, forward, forward all the way to the forward and have it going all the way around the outside, and that's our book cover. So what I'm gonna do now is I'm gonna say file save to save it on can va. And then I'm gonna go download and I want it. Sure, a PNG is just fine. Let's go ahead and download this. It's preparing my document for download and it asks where I'd like to download, and I'm gonna put it in the directory that I just created for this book. And that's in my documents directory. Not long after midnight. There we go. So not long after midnight, I'm gonna save not long PNG and there goes is downloading and it's done. So in the next section, we're going to start formatting. Now I'm gonna format two ways. I'm gonna format traditionally and then I'm gonna format using Kindle create to format are document for publication. And then in the final lecture, we're going to publish now. Actually, after that, there might become some stuff on marketing, but I'm not quite sure what that would be right now. So I'll see you in the next lecture 30. Format Your Manuscript (Traditional) Part 1: in this lecture, we're gonna look a traditional formatting of a manuscript. And here, let me bring back up our original sample of not long after midnight with our three short stories in it. Now, uh, one of the things I don't point out enough, I think. And I'm gonna point it out right away. Is this navigation pane over to the left? Let's get rid of it by clicking X on it and I'm gonna show you how helped lay out my words screen to begin with. So the first thing that I like is I like to go toe view And the thing that I like is toe have my text go a full page with I don't want to see multiple pages I don't want to see one page where it makes its skinny And I've got all this white space I want to see it stretch the whole page with So I go a page with 100% doesn't even do it That comes in a little bit So I go to full page with here under a view on the menu. This isn't Windows 2016. The next thing that I do is I like to be able to navigate to my head ones. That's why head ones air so important they provide navigation points. Actually, head tunes through three is through sex. Whatever you want to dio, they give you a hierarchy of navigation points and the way to see that is under view as well. You turn on, you click on the navigation pane, and what this does is it shows you the head ones, in this case in my document, and when I click on them, I jumped directly to the head one. So it's a really neat outlining highlighting navigation. Just it's heads just the neatest thing. So two things go to your view menu pick page width for what you're viewing, and I like it page with because my eyes were failing. Then I like to turn on the navigation pane to take up just a little bit of that with through my I mean, I don't need it this large. This largest find enough and this is what I'm used to working in. Now let's begin formatting this document, and the first thing that I dio is I look for extra white space and invalid characters and I translate stuff and I do that by going toe home. That's interesting. This isn't on view. And here I click this little paragraph symbol. Actually, this is the paragraph symbol, and if I click it right now, it's gray Now it's not grade. So I'm not seeing the paragraph cells. If you thought Wow, his document looks a little strange. It's because I get used to seeing the paragraph symbols. Now. I work so much with them. So here's what a normal document looks like, right? No, no strange formatting. And here this starts on a new page, okay? And I'm going to go back to death sentence and then I'm gonna turn on. It's called Show Hide Paragraphs and it'll show also all the symbols. So here we get to see this is a new page symbol. This is a space symbol little dot and this is a paragraph symbol. So here's two paragraphs. Here's spaces between the words. You get to see all the invalid spaces like, here's some extra space here. Maybe I don't want to. Space is ending at the end. That might create a page break on a Kindle document that I wouldn't like so I keep going. He added. This extra space is fine, and a quick way to do is just go to the finger and then back up and see what we got. You know, we've got two more. So let's go here. You know, back up a couple to get rid of those extra spaces, and then we'll go to the very end of the document after the finger and we're good there. So we've gotten rid of all the extra space is now. The other thing that I like to do is translate some stuff. Now I can see in here quite easily that I don't have five spaces for new paragraph, so I don't have to translate that. But what about em? Dashes? You type them as dash dash in a word, and sometimes they turn into an em dash, and sometimes they don't. What I like to do is come to replace and say, translate a dash dash to a more special character em dash, so translate any dash dash is you find to an em dash air. It's got my replacement set up, I say. Replace on light find next, and it made one replacement so there was one invalidate currents of the hyphen hyphen instead of an em dash. I'm glad I check for that. Next. Let's check for Let's replace. Oh, we don't want any tabs in this document. For some reason, tabs don't work well with e documents, so we're going to replace special character tab character, which is a carrot T. If you wanted to type it with nothing, So get rid of the replace with and will say replace all zero replacements. We had no indentation that would have gone wonky in any book. Uh, the other popular translations are translate five spaces, two nuns that you can use styles for indentation instead of five spaces and so on. So be sure to do this even if you use Kindle create to format your document. You want to get rid of the wonky characters in the bad spaces. They're gonna come creates strange page breaks and stuff like that. We now have a very clean document, and one of the things I forgot to dio is I'm gonna Okay, first of all, I'm going to save this because I've cleaned it up and then I'm going to say it as not long after midnight, and I'm going to call this traditional. There we go. So we have. This is the traditional formatting of the document. So we have our sections completely clean now away to really make things clean. And I'm going to show you this because there's very little formatting, right? We've got three head level ones here is Farrah style, and then the rest is all normal body stuff. So what you can do to really this Is this the nuclear bomb of formatting? This is there's there's no more formatting than this is that you go to home and you say, Select all that's gonna select everything in your document. And then you come up here and you click on normal. Well, that's gonna do is it's gonna make everything in your document normal. You are now down at whatever your normal configuration is, and remember to configure normal here. We've got normal as its ah five space in debt, and it's no spaces in between. It looks like it's probably times New Roman 12 and ah, normal single spacing. Let's go and check that out. I go to normal, but spy rotating over it if I click on it that makes whatever is selected normal. If I just hover over, not rotate, and then I right click, I can modify normal. You know, in this case, I have something non normal. Okay, let's let's like something that is normal, and I'll modify normal and noticed the ads times New Roman 12 pitch non bold or underscored or italic, a single spaced left justified. And if I goto format paragraph, I can see that there are no spaces before or after the line. But it's got this first line rather than having none or hanging set 2.33 inches, which is what gives it that in Dent. Now, if instead of the end end, let's configure it to be normal. Yeah, I like the fontanel that I always keep that the same. But then I go to paragraph and let's put before 12 after 12. So we've got a blank line before and after and let's take first line and let's make it none , and then we'll say okay, and we'll apply now. Notice what we've got. Everything is left justified, and there's a blank line between our paragraphs, so you get to choose as far as how you'd like to format your document. Would you like the left justified with the blank line? Or if I come back to normal and I right click now modify format paragraph zero lips with the wrong way. Zero points between first line point 33 0.5 is just a little too much. So I had to go with 0.33 and there you go. Now, the next thing that wanted to us, we'll want to configure F ones and these or heading ones. And that's about all that we use is heading ones and normal at least me. So if I right click on heading, one will look at how that's different. It's two points higher. So rather than being 12 point, it's 14 point and it's bold. Okay, The other thing, If I go into format paragraph, it has special set to none, so it doesn't have that in debt Now. The other thing that it doesn't have that, I might add, is saying after add 12 points of space. That way, I don't have to have this blank line, and I'll show you how that works with and without now, the other thing that this has that? Significant is if I go to the sea, you've got two tabs here on paragraph formatting you got in dense and spacing and even line and page breaks. Here it's got a page break enabled before ahead, one that ensures that it always occurs on a brand new page. And if I go to here and I say Give it ahead one. We're on a brand new page now, but look, it's got some funky spacing now. That's because I added spacing and I no longer need this blank space. So let's get rid of this blank space. And now it shows up because I just configure it is ahead one. Well, there we go. This is a head one you could see because that highlights notice. I click on a paragraph and it's just normal. I click on ahead one, and it kind of highlights in a grey box that it's ahead one Now here. It also shows up because it's ahead one in my navigation pane. Now, unfortunately, because I knew my document and I gave it all well, he was the kiss because I removed all formatting. I don't know where the next head one is. So I have to go here to find the kiss and then notice that it has a little extra white space because I put some space after and now the kiss appears in the navigation pane and then I'm gonna go down to the finger can, um, I couldn t find it is the big question. That's why you need some kind of formatting here. Some way. There's the finger. So we go here, we make that ahead one, and we get rid of the extra space after it. And there we go. So that would be the next step is to format how you want your head ones and your normals toe look and then apply that to everything. Now, I went Newt the document because it already had head ones formatted in it. And I thought that was kind of cheating, so that would be the next step. We have a very clean document right now, formatted with head ones and normals. Now, the next thing I'm going to do is insert a title page 31. Format Your Manuscript (Traditional) Part 2: in this lecture, we're going to continue formatting or document using the traditional method, and in this case, I'm going to add a title. Now, I've put a title page as a downloadable resource on this lecture. So go ahead and download that. And then what I'm gonna do is I'm going to go file open my title, and I guess so. It's already open. So let me go to my title page. And here you can see that I have mapped everything out with square brackets that you need to replace in the title. So just go ahead and copy it by selecting it, right, clicking and saying copy. And then we'll come back to our book, go to the front and say, Paste, and that gives us a standard title page. Now you go through and you replace everything that's in square brackets. For instance, this Bolden title here is going to be not long after midnight. Goodbye, author would be me. Now, what I like to do is I like to come out with virgin numbers. So the first version that come out with his 1.0, and then once I edited, it becomes 1.1. The next major version becomes two point. Oh, and so on. So this is an unedited first version, and the date is going to be June 6th 2018. It is published by me in 2018 and you can find out more about Brian Jackson at my girl and you configure the girl. You go here, select it, and you go up to where's insert, insert link, insert link. And here you get to type the text to display. So I'm gonna make them both exactly the same. That's the text to display is my your L and I'm going to copy it. And that's actually the address to go to a swells. Slits pace that down here, we'll say. Okay, so now it says, if you want to learn more about Brian Jackson, go to my home page and that's it. We've now formatted the title page, so we've got a title page going into very clean text. Now, the next thing we might do and this is optional, is insert a table of contents. And to do that, you go before your very first chapter and you say references. Table of contents. Now the type that I like to insert is a custom table of contents. And I'd like to come down here and say unclip show page numbers so that they don't get shown it looks kind of funky and a a, uh, Kindle book page numbers since they don't make any sense and will say OK, and we should now have. Okay, there we go. We got our table of contents. Let's go ahead here and put table of contents as the chapter heading and let's go to home and format, that is ahead one. Now we've got the table of contents on the phone, its own chapter. There we go. So this actually isn't a story that's in here. What I can do is I can select just the first item, and if I don't want it, I can go ahead and delete it. I've got the rest and these air links, then into the document to the various chapters. So that's pretty much it for configuring an e book. Now you've got a choice. What I used to do in the past is I would say this document as my e book document, and then I would format apron, undermanned paperback document. Now, in this case, we're going to do both the same cause. It doesn't hurt the modifications we make to make a print on demand paperback to format the manuscript for that are not going to effect the E book. So let's go ahead and will continue right on with what we would do to format a Branam demand paperback. So the first thing that I'm gonna do is I'm gonna go upto layout and page size now matters on print on demand paperbacks. So I'm gonna go to size and here I'm going to go for more paper sizes and I want my with to be six inches and my height to be nine inches and we'll say okay and you'll see that my paper, my paper should shrink. Or I guess the text gets bigger is what actually happens because I'm stretching the whole page. Now. What I'm gonna dio is I'm gonna goto margins and I want 0.75 inch margins all the way around. Okay, here's moderate. I can get the most of the way and then I go to custom margins and I can type the top and bottom. I want to be point 75 as well. Okay, So narrower margins. And now we're almost formatted for a print on demand paperback. We had this nice, clean document to start with, and now the final thing we need is headers and footers. So to do that, we go to insert and I say Header. And I like this three column header to style. And I don't use the middle column, but I do use the left and right, so just like replacing the square brackets in the title, you do the same here. So I'm going to say, on the left side the name of the book. Here we go, and it's got a little space in front of it. So I'm gonna delete that, and I'm gonna go to the middle and that I'm just gonna have be a space, and then I'm gonna take the right one, and I'm gonna have it say, Brian Jackson, So that will be our standard running header. Now, the other thing that I like to do is I like to move things out just a little bit because they get a little cramped. So I go 0.0, foreign 0.5 on the top and bottom margin. 4.4 on both of them. And then I say, See, now I've got a little bit of space between the header and the and the text and I say Go ahead and close. Now that's the header to insert the page number. What I do is, instead of saying insert footer, I insert page number and what I like is I like at the bottom of the page, the page number and I like it centered like that. So there you go. We've now formatted the document for Print on Demand paperback publication and it will also work for Kindle e book publication. So the final thing that we do is we go and we say file save and this is saved under traditional, we now have are traditionally formatted document