Amazon SEO , Reviews & Listing Optimization SECRETS In 2021 (Part 3) | Sumner Hobart | Skillshare

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Amazon SEO , Reviews & Listing Optimization SECRETS In 2021 (Part 3)

teacher avatar Sumner Hobart, 7-Figure E-Commerce Entrepreneur

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

23 Lessons (3h 20m)
    • 1. Welcome To Amazon Listing Optimization & SEO Playbook

    • 2. Amazon Listing Optimization Explained

    • 3. Want To Optimize Your Amazon Listing Like 8-Figure Sellers?

    • 4. Amazon Keyword Master List With Seller Tools

    • 5. Save Time With This FREE Keyword Tool

    • 6. Keyword Research with Cerebro Tool

    • 7. PROVEN Amazon Product Title Formula (Step-by-Step)

    • 8. How To Find Amazon's Favorite Keywords

    • 9. 2 (SECRET) Amazon Backend Keyword Tricks

    • 10. Craft HYPNOTIC Bullet Points That Turn Window Shoppers To Red-Hot BUYERS!

    • 11. 2 FREE Ninja Hacks To Make Your Bullets POP From The Page!

    • 12. How To Check Your Keyword Rank On Amazon

    • 13. STUNNING Amazon Product Photos WITHOUT Breaking The Bank

    • 14. 5%+ Increase in Conversions with A+ Content!

    • 15. Simple Trick to Make Your Listing LIGHTNING FAST For More Potential Sales!

    • 16. Difference Between 'Good' & 'Bad' Amazon Listings

    • 17. CORRECTLY Categorize Your Amazon Product

    • 18. Here's Where Everything Goes In Seller Central...

    • 19. INSTANT BOOST In Conversion Rates With This Simple Trick!

    • 20. POWERFUL & Little Known Hack!

    • 21. Improve Your Customer Service AND RANK With This Secret Q&A Hack!

    • 22. SECRET Amazon Q&A Hack #2

    • 23. LAST STEP!

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About This Class

★★★ How To Gain A Boost In Conversions, Reviews, & Amazon Rank Starting TODAY! ★★★

(EVEN IF you have ZERO experience or have tried before and failed.)

Did you know the average conversion rate for Amazon Sellers is a measly 12.3%?

This means out of every 100 people you send to your Amazon listing, on average, only about 12 will end up making a purchase!

For perspective, our average Amazon listing conversion rate (# of people who visit listing ÷ # of people who actually buy) is 22.3%!

Imagine if you could nearly double your Amazon listing’s conversion rate from 12.3% to 22.3%?

You’re probably thinking, “HOW?!” or “This sounds too good to be true!”.

Luckily for you, gaining exponentially more conversions, reviews, & rank STARTING TODAY is completely possible and laid out for you step-by-step.

Let me introduce you to the Amazon SEO Masterclass!

In this class you will…

  • Gain 100% FREE access to the most POWERFUL Amazon keyword research tool on the planet. (Lecture 4)

  • Effortlessly craft HYPNOTIC bullet points that get customers to CHOOSE YOUR PRODUCT over the competition. (Lecture 9)

  • How to make your Amazon copy POP, WITHOUT breaking Amazon TOS. (Lecture 10)

  • Breathtaking Amazon product photography WITHOUT breaking the bank. (Lecture 14)

  • 7 ways to get more Amazon reviews FASTER! (Lecture 25)

  • SKYROCKET your Amazon product reviews on autopilot WHILE YOU SLEEP! (Lecture 28)

  • Amazon hijackers - what they are and how to OBLITERATE THEM from your Amazon listing in seconds! (Lecture 33)

  • Save HOURS with 3 PROVEN, plug-and-play templates to create THE BEST title, bullets & description for YOUR Amazon listing! 


Why do I (Sumner) have one single ounce of credibility to teach this topic?

First, I’m an actual Amazon Seller that gets results (180% higher conversion rates than the average seller).


Second, I’ve helped HUNDREDS of Amazon Sellers in the same position as you get RIDICULOUSLY better results with their own Amazon listings.

Don’t believe me?

Great! Here are just a few Amazon Sellers I’ve been able to help with this very course:

★★★★★ “ATTENTION: I have taken many "highly rated" courses from big names like Ben Cummings, Seller Tradecraft, Kevin David(lol) etc. This is my fav course from Sumner. I can tell he has put his blood,sweat and tears in his courses. I still cannot believe he is given this amount of value at this price. Every single course I have taken was missing some info that is needed to succeed, so they can upsell their advance course (lol). Please listen when I tell you that his courses is the only one's you need to succeed. Thank you sooo much Sumner!!! I can tell you are truly genuine. Bless up!” - Reese

★★★★★ “Sumner = Awesome! This course is full extremely valuable content. I have been working in Amazon for the last couple of years and i have learned so many nuggets of information that i need to go through the entire course again to make sure that i catch everything he discusses. He's a great teacher and brings a fresh approach with concise steps that you can't just get from watching YT. Thanks Sumner!” - Dan F

★★★★★ “Sumner is an enjoyably intense teacher. His style is a breath of fresh air. Half way through this first course I went and purchased his other courses. I started studying FBA a couple of months ago and he is the best teacher I have seen. I am confident that I will implement what I have learned (I may have to watch a lot of it a second time, the info content level is amazing) but ultimately I'm sure it will make me money and aid me in my quest.” - Erbium D

★★★★★ “It was awesome to learn more tips and tricks which I didn't know before I was working on improving my listing in amazon. Now I have implemented not all but some of the lessons taught by Sumner Hobart. It proved to be very good.” - Dhabdeshwaran K

★★★★★ “Great Course! There is a lot of information in this course so I would recommend that everybody watch the course at least twice. The first time you should take notes and the second time you should take action.” - Anthony G

★★★★★ “I have just started the course but already Sumner has shared some very important tricks on how to make your listing stand out. I can’t wait to complete the course. It definitely has a wealth of information.” - Folashade A

★★★★★ “Excellent course with actionable info. No generic information here. I was looking to systematize my Amazon PPC process and this course definitely delivered. Nice job Sumner!” - Blake O

Just like all of these students have said, you’re going to learn ALL of the secret strategies, methods & tools that YOU NEED to optimize your Amazon listing for more conversions, reviews, rank & SALES starting RIGHT NOW!

BONUS: Along with all of the other life-changing content in this course you will ALSO gain 100% FREE ACCESS to the complete Amazon PPC step-by-step guide for even more profitable Amazon sales!

You have nothing to lose and so much to gain!

START WATCHING NOW and gain an insane boost in conversions, rank, & reviews starting right now!

Meet Your Teacher

Teacher Profile Image

Sumner Hobart

7-Figure E-Commerce Entrepreneur




Hi, my name is Sumner!


I'm an e-commerce entrepreneur traveling the world on a quest to continually achieve a better life for myself and my family AND to share the life-changing knowledge I acquire in the form of affordable, detailed, & highly valuable courses here on Skillshare.


Do you want to…


Generate more income by creating & selling your own physical products on Amazon? Generate more traffic & sales to your website through Pinterest marketing? Build a brand you are proud of that stands out in your marketplace? Achieve your personal goals faster & happier than ever before?

See full profile

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1. Welcome To Amazon Listing Optimization & SEO Playbook: Hello and welcome to the Amazon SEO and Listing Optimization class. My name Sumner Hobart. I'm a full-time Amazon seller and Amazon FBA consultant. And I've had the great opportunity of helping literally hundreds of Amazon sellers drastically increased visibility, conversions and reviews for their own Amazon listings. And I'm here to help you do the exact same. And specifically in this class, you're going to learn how to optimize your Amazon listing like eight figure Amazon sellers, free amazon title, bullet point and description templates. Identify and use the best keywords for your listing for free secret hacks to increase conversions and literally minutes, stunning, high converting Amazon product photos without breaking the bank and so much more. All resources mentioned throughout the lectures can be found in the project and resources section of this class. If you have any questions about any of the course material, let us know in the discussion section of this class and we'll get back to you with answers as soon as we can. And lastly, once you get a feel for the class material, we would greatly appreciate your honest feedback here on Skillshare and really excited to have you. We're here to help you as much as we can along this exciting journey ahead. And let's go ahead and get to the first video. 2. Amazon Listing Optimization Explained: Welcome to the Amazon listing optimization section of the course. So in this section, which I'm super excited about, this actually might be my favorite section. I'm going to teach you two overarching things and there are a few details that followed, but two big things. One, I'm going to teach you how to get your product seen by as many customers as possible. And then number two is 2. I'm going to show you techniques, strategies, and my exact step-by-step methods for getting as many of those customers or prospects to ultimately purchase and buy your product as possible. So to get seen and to get sales right, With that being said, right, there are a lot of different listing optimization techniques and strategies out there. And I just want to, I have put in hours and hours, dozens, if not hundreds of hours of research into this topic. Specifically, I have invested literally thousands of dollars of my own money in my own business of different tools and strategies and techniques. I have interviewed and networked with other 78 figure sellers to see what they're doing, right? Just basically very successful Amazon sellers. And I wanted to see what they're doing. I took all this information and condense it down into this module. So I'm extremely excited about this. So sounds really exciting and fun. But you may be thinking something or what do you mean by Amazon listing? You kinda lost me there. Okay. So when you buy products on Amazon, right? Click and hit Add to Cart, you're not actually buying the physical products there, right? That is, your customers that you're selling on Amazon, your customers cannot touch, feel, or taste the product before they buy. They have to buy it first. And then they can kind of touch, taste, feel all that, right? But beforehand, the best thing that we have is a digital representation, right? So people aren't actually buying your product, you're buying a digital representation of your product and then later ultimately getting your product, okay, if that makes sense. So in this case, right? So this is an example of an Amazon listing and it's comprised of a few different parts. So there's two main parts. There's the images and the text. And the goal of both of these is to ultimately get people, so of course, be honest and ethical about your product. You don't lie about your product, but to ultimately convince and persuade people to purchase your product off over every single other option on Amazon, which sounds really intimidating and scary. But again, I have exact step-by-step processes that work phenomenally, so I'm excited to share that with you. So, so yeah, this is the digital representation of cranberry concentrate, right? It's not the actual product. I can't touch it. I can't go and grab it from the screen. But that's why it's so important because this will ultimately lead people to purchase. And your Amazon listing is made up of a few sections, right? There's the two main sections, but those are all kind of divided. And there's really four big sections I want you to look at, which I'll cover right here. So number one is the title, okay, So this is the title. The title is extremely important in terms of getting found. Okay, people are typing in keywords, right? Relating to your product. You want to make sure that you show up for those keywords when they're being typed. That's the big, that's a big part of your title. That's why it seems that seems so bizarre, right? And so, you know, you know, it seems kinda jumbled, but there's a reason for that. Over here on the left we have our images. You can have up to nine images. By the way, I'm gonna show you how to, in all of these sections, I must show you how to have better images and then this particular listening better title, better bullet points, all that. So title images. We scroll down here, bullet points, okay, So these kind of describing the benefits and the features of the product, okay? Also very important for getting ranked and getting scene right with having the right keywords in here. But also very important for ultimately convincing people to click the Add to Cart button. Okay, so that's number three. And then finally number four, the fourth main section I'd like you to look at, which again, in this seller did a terrible job. And I'll show you why is the product description, okay. So the product description, so it right, I'm showing you this from desktop. One thing I want to keep in mind that a little tip for you is always view your listing after it's created or another sellers listing from mobile, 70 percent of traffic. So basically 70 percent of people come to your listings are going to come through mobile, right? So and deprive description on mobile actually comes above the bullet points and a lot of people forget about that. So that's very important to keep in mind. So the description is also very important again for getting ranked, but it's also really important for enticing and telling the story of your brand and in kind of why your customer needs your product over every other option. And again, I have a step-by-step strategy for that. But yeah, the product description comes about the bullet points. So that's, you know, it's more important on mobile than desktop and most traffic is coming from mobile. So that's why it's so important. Those are the four parts of the listing. Again, you want to get seen and get sales AMA show you the best methods, the very best methods currently available to do that. Super excited, Let's go ahead and get into the first video. 3. Want To Optimize Your Amazon Listing Like 8-Figure Sellers?: Which sections of your listing have mawr keyword weight or the most keyword rape, right? Like when we're creating a keyword list and we want to know, where do we put certain keywords? How many times do we use them? Etcetera, Right. We need to prioritize. So luckily, there is an exact formula for this right there is There is a There's a ranking system. Okay, so the following data is based on a Troy Johnson and Brennan Morris of cellar tools and the data that they've collected. So they are very successful. Amazon sellers themselves, and they also network with some other very, very successful, you know, even seven and eight figure per year. Amazon sellers. So really, really great data. And this is the best that I found. I have actually implemented the strategy with my own business and have seen measurable results within two weeks. So this is very powerful. This is accurate up to date, and I'll cover it will cover this really briefly before we get into the actual how to create each of the sections. So number one your title is the most important section of your listing for keyword optimization, meaning, if you want to get seen, right? You want to make sure your title is fully optimized. So the purpose of the title is to really cram as many of your top search most relevant keywords in to make sure it basically gives you more opportunities and more times people are going to see your listing. And the more times your listing gets seen by your potential customers, the MAWR ultimately, the more likely you are to get sales in, the more sales you will get. Okay, assuming you do everything else correctly. So So title is very, very important. Number one. You want cured stuff, your title number two Subject matter In search terms. These are also considered the back. These are part of the back end keywords of your listing, so customers don't actually see your subject matter and search terms. But Amazon's algorithm, their ranking algorithm, does okay, if that makes sense. So you're kind of basically telling Amazon Hey, we have all the information in our listing that, you know our customers conceive. But also, here's some other important information about her product to make sure that we can show for those keywords. Okay, so for the subject matter in search terms. So another good strategy, obviously is. You've already used your some of your very top search most relevant keywords in your title . What you, you, Dan, go to your next tops or driving keywords that you haven't already used in your title. And you put those for your subject matter and search terms and again fill it out as much as possible. Azi many characters as Amazon allows you, and I'll show you exactly where this is located in Cellar Central. However many characters Amazon allows you. You want to fill up that space, okay, and another note, this is a fantastic because customers don't see this. This is a great place for misspellings if you have a product that's commonly misspelled, and by the way, I can almost guarantee there there, no matter what product you have, there are always people searching Miss felons and have pretty good. There are a lot of this. Misspellings have pretty good search volume, so you want to make sure that you have this misspellings right would look good in the bullet points or the title or any anywhere else. So you want to make sure that you include that in your subject matter in search terms. Okay, says number one number two, something that other sellers do that is technically against Amazon's terms of service. But other successes sellers have successfully done this is they've included the brand names of their competitors in the subject matter of search term, because again the customers don't see this is just for Amazon's algorithm. So basically, they're able to put their top competitors keywords, You know, their brand killers or their company keywords in their back and keywords and then show up when people type those into Amazon organically, okay? And actually kind of steal some of the sails away, ethically kind of steal the sails away, although technically that part is against us, I'm going to meet more detail about that. Number three is your bullet points. Okay, there's something I want you to make sure keep in mind. So title and then the subject matter in search terms. The purpose of these sections is to get seen, get visibility. Okay, so you want a keyword stuff. It's honestly, really simple to do it. It's pretty straightforward with your bullet points and in following your description, which we'll talk about in a second. What you want to do first is create bullet points and descriptions that sound great, that really convey the benefits and features of your product really, really well, because the goal is not just to get ranked right. You're not just gonna stuff your bullet points description with keywords. Otherwise, you actually lose out on sales. You'll get seen, but you'll lose out on sales because people will just be reading and say, What the heck is this product? This is just bizarre. It's a bunch of jumping mumbo jumbo. Um, so what you want to do with your bullet points? What I recommend? What I dio is you want to write out your bullet points. You have five bullet points right out each year, bullet points eloquently as and make it sound as great as possible because your goal is to number one entice and persuade people your potential customers to buy from you over your competitors. But the number two it also obviously both the bullet points description have very good, you know, search ability right now are great places to optimize for keywords. Okay, so you want to make sure you include this key words, But you want to have this balance of making it sound good and then putting keywords in so make so for your bullet points and your description again, bull points have more weight than your description, so just keep that mine so you want to use So what you want to do is make right out your bullet points in your description. First, make it sound great. Make its on wonderful. Then take go to your list. Look at the top search most relevant keywords that you haven't already used in your title. And you haven't already used in your back. Insert in your back end. So your subject matter search terms, then you use those few hours you haven't used already. And just strategically kind of we've them throughout your bullet points and your description okay to where it still sounds good. It still makes sense, and it's optimized to the best of its ability while still having that balance of of of copyrighting and then also keyword optimization. Okay, So bullet points have more waiting description. And finally, this is something that nobody else talks about. Your images. Okay, your images Do you have S e o power, okay? Or some S e o juice on. And it's it's still debatable on whether this is this will give your, um so, basically, you can with images you can. There's two things. There's your image title. You know, you download an image under your laptop under whatever your devices, and then you look at the image has a title, right, and sometimes it's like 06567 this long string of numbers or it's unrelated. But sometimes you know it'll have very specific keywords, right? And usually when you type in a keyword into Google, right, if you're looking at Google images, you type in a keyword. It will show up. It'll show you images, right? How does How does Google? How can it turned text? How can it read your tax and give you a set of images like, How does it? How does it communicate? And that's with your image title and your image. Alternative text. Your all text is invisible to the human eye, right? It's kind of like with the back end for your listing. It's like the back end of images so Google and Amazon can read your old text. You basically tell Google or Amazon or whatever. Search engine. Hey, this is what my images about. And then also, you can do that with your title as well. So your title and alternative text of your image have very specific keywords. So when I'd recommend for this is for your title in all text use, you'll still really what I recommend doing is reusing the same I'm keywords. So use the top search most relevant keywords, right? Actually, key phrase. Okay, So for example, we're gonna use the example Detox, foot pads. So let's say detox foot bat is the number one. And then, um uh, let's say vinegar or bamboo detox with Pat is our number two top key phrase, right? The key phrase. So for, you know, two of her images, we want to have detox foot pads, the image or as the title in the alternative tax. And then for the number two image we want, you know, what was it? Organic or no bamboo detox, foot pad as the title image. And what is in the title in all text of the image and what is going to do is it's going to help you rank even if it doesn't really help you with Amazon, it's gonna help you in Google when people are googling. So for Google shopping or Google images, your image is going to show up. People gonna click on the image is going to take them to your Amazon listing. And that's another way to help get you additional sales and get additional visibility. Okay, a lot of people don't cover that. I have a couple other little tricks that I share with you that nobody nobody nobody else is talking about, which I'm really excited about. This is just the general overview, so hopefully you have a very good perspective of where we're gonna be moving forward. Makes everything clear. I'm gonna go into more depth about all these, obviously. And if you have any questions, always let me know. And let's go ahead and actually get into it now 4. Amazon Keyword Master List With Seller Tools: Hello and welcome to today's video. In this tutorial, I'm going to show you how to generate a master keyword list that you'll then use to optimize your Amazon listing. So basically to find the highest searched keywords that are most relevant to your product on Amazon to ultimately generate the maximum organic visibility in sales humanly possible. And there are only two tools that I recommend when generating a master keyword list. Number one is seller tools, which is where I am right now. And number 2, which is actually the next video that I've created, is for a tool called helium 10, cerebral. These two tools are the most accurate and have the lowest cost for basically how great the tool is. You do not want to use a cheap, crappy tool. And there are plenty out there that are awful. Because if you use a cheap or just really poor tool to optimize your listing, ultimately, your listing is going to perform terribly. And literally you could get every step of the process correct, from product sourcing and product research and launching, and even copywriting and all of these things. But if you don't properly keyword optimize your listing, which starts with generating your master keyword list. Everything else will go to waste. So this is pivotal, extremely important, but doesn't need to be stressful and doesn't need to be too expensive at all. And that's actually why I recommend seller tools. Like I said, helium 10 and seller tools are both highly accurate. But what's really great about cellar dot tools here is that you can actually use a free account and actually get really far with a free account. So that's why I recommend. However, the one caveat with this tool is that you will need an Amazon seller account in order to use the free trial. I don't know why they've done this. So if you don't have an Amazon seller account yet, I would recommend using helium 10, just get one month of the helium 10 cerebral tool. I have a code we can get 50 percent off, so just use it for one month, get 50 percent off that one single tool. And as you're ultimately kinda cut your costs as much as possible. Otherwise, if you do have a seller account, I would recommend using the free trial here at seller tools. And of course, if anything changes, I'll let you know. Uh, but hopefully not hopefully, seller tools keeps a free trial for a long period of time because it's really great. So what you'll do is gone and head over to seller tools. If you use the decode or the length, it'll have enough description. You should be able to get a free trial here. So you should be able to click on the link and then see an option for a start for free somewhere on the page. So go ahead and click on that, fill in your information and your data. And once you do that, then you'll get to a dashboard that looks something like this. Okay, so what you want to do is first head over to the left-hand corner. Click on competition research like I've done here. And then toward the left here on the page, go ahead and click on select products. All right, then here we're going to enter a keyword or a phrase. So just think about what product are you selling? Whatever that first word comes to your mind of what product you're selling, go ahead and enter that keyword here. So in my case, let's just say, for example, that I'm selling leather coasters, that's my product. So what do I enter here? Leather coasters. Perfect, That's it. Just your main product keyword. And then click on lookup products. And it'll just take a little bit of time. So we'll let this run. And once you've given it a few seconds to run, what you'll see is a list of products. And actually what you can do if you just kinda hover over just anywhere here on the screen and just scroll your mouse or your cursor down. You can see that there's multiple options, so not just the top four. So what you'll want to do is select five products that are most similar to the one that you plan on selling or that you already selling if you're an existing seller. So in this case, right, we're going to start here at the top. We're selling other coasters. So let's say this is our, one of our top competitors. They're selling leather coasters as well. So we're going go ahead and click. There's number one. Here's another one, leather at coasters. And basically their leather coasters. So yeah, we want to make sure that we select them personalized leather coasters. Yes, we're selling other coasters, so we want to select here coasters for drink, leather, okay, up, these are also leather. Again, the key here is similar to your own product. Okay, so we have 1, 2, 3, 4, and we're going to select one more. And just for an example, so here, leather coasters, marble coasters for drink. Now I'm not a 100 percent sure if these are actually leather coasters are these are marble coasters. So I'll just go and I would just copy this async here, copy it and then paste on Amazon. Just actually see this product specifically. But let's just pretend that it's marble and they just put leather as like a keyword that they're trying to rank for. But they really sell marble coasters we want to ignore because that's not relevant to us, okay, just as an example. But in general, most of these will be relevant. So again, we have 1, 2, 3, 4. Scroll down, there's five. There's another level of coaster. Good, perfect. We have our top five competitors. Here are the top five sellers in our category. So once you've done that, click on Confirm Selection in the bottom left corner. There we go. So we have all five basins here. Then what we're gonna do is select our country that we plan to sell. Okay, So for us, we're going to sell in the US here. But just so you know for reference because I know we have some international sellers. If you're playing. Again, this is not where you're from. This is where you plan to sell. Do you plan to sell and the Canadian market, you would select Canada and the United Kingdom, then Amazon, UK, and so on, Germany, Spain, France, and Italy. Okay? And if you don't see the country that you plan to sell in that supported here, I do know again that helium 10 cerebrum has some other countries available as well and both tools are working on expanding. However, just keep in mind that on these tools may not have your country there. And if so, just kind of reach out to me and I can kinda help you there. But the majority of US should, you know, between the two tools, your marketplace should be supported. So United States is our market, so we select us, click on Search. And again, just give the tool prior to a couple of minutes. This takes a little bit longer. So we're just gonna kinda let the tool run here and then look at the results. And now that we've given the tool a couple more minutes to run, as you can see here in the bottom of the screen, on the left, we have a total of 279 keywords. Now you may be thinking, and I've got this question a lot. Sumner, what does a good keyword amount? The answer is, it depends. But in general, the more niche or more specific or less competitive your product category is generally the smaller your keyword list is going to be, the more competitive your product category is. For examples, think of something like supplements or, you know, ink cartridges. Then your keyword list generally is going to be much more. So if you are selling a more competitive product, and let's say your keyword list is 2000 or 3000, or anywhere really over a thousand. That is a huge, huge list. If your keyword list is over 1, 0, 0, 0, 0, 0. What I want you to do is go ahead over here to rank density and start with. So we have 1, 2, 3, 4, 5. Remember five. Target audience for rank density. Go ahead and put in, start with four, and then go ahead and hit Apply. Okay? Basically we want to find those keywords where at least four of the five are organically ranking for, okay, And so on, right? So basically if you have 2000, let's say you put a rank density of four as the minimum and obviously max, just leave it blank. It, it's five. It should reduce the list down and just kinda keep doing that until you have a list at or under 1, 0, 0, 0, 0. Okay, but don't go too crazy, right? We, right now in this example, right, we had a small list to begin with. A 300 is actually fairly small list, but it makes sense for this product category. We see that we only have leather coaster, right? So we don't want to do that. We don't want one key. We did a lot more than that to optimize our listening, right? So I'm gonna go ahead and get rid of that and hit Apply. There we go. Now we have 279 again. So great. So if it's under 1000, Awesome. Well you're gonna go ahead and do over here on the right-hand side, click on Export and then export all. So you're going to export all of these as a CSV file. You can use this in Excel or Google Sheets or whatever you like. And once you download, then what you should do is organize the list by search, find from highest to lowest. I can just kinda do that here. So high search volume to lowest, meaning this keyword, highest on the list has the most searches on Amazon per month and then go down the list. And then this is in general, right? Not all. This is a 100 percent accurate just because there are some estimations, are some algorithms that are used. But overall, like I said, that's why it's very important to choose a tool that is more accurate and seller tools and healing 10 are by far the two that I found to be the most accurate. So start up here. Okay, we're going to scroll down coasters for coffee table. Good. Just keep scrolling down. Okay, Look at this. Would coasters. Remember what are we selling? We are selling leather coasters. So once you export your list here, either in Excel or Google Sheets, if you go across any keyword that is not relevant to your product, go ahead and delete it from your list. Okay. Now you may be thinking, well Sumner, you know, I have a leather coaster, but I want to maybe appear in search results for wood coasters because I think if someone types in wood coaster into Amazon and they see my listing, they might buy it. Now, sometimes there are certain cases where obviously these keywords will be totally irrelevant. For example, if you're selling a white coaster and someone searching for a black coaster, they are not interested. So definitely get rid of this. Or if you're coaster is brown and you know, someone's searching for black, they're not interested. So go ahead and make sure you know, this, for example, would be an obviously irrelevant keyword that you would delete. But maybe it's for wood coaster. You're kinda thinking that your audience for whatever reason on wood type this on Amazon and then see your listing and bye. What you can do is take this keyword, okay, Copy. Go ahead. And actually what you can do is you don't even need to copy, you just click on view on Amazon. Okay. So we've basically gone to Amazon, Titan would coasters and we scroll down and basically what you're looking for is, do you see a lot of leather coasters in the results because you're selling a leather coaster. So you want, if someone's typing in wood coaster, are they likely to buy? So basically what we're looking for is other leather coasters. So we're going to scroll through so far as you can see, I'm gonna kinda quick, these are all would would would, would, would would all would all wood. And these are all entirely would. Okay. We go all the way down the search results. So far we haven't found a single letter coaster. So what does that tell me? That tells me to get rid of this keyword because it's a waste of space. If I put this keyword would coast or even just wood in my listing. How's that going to help me at all, right, Not at all. So just be very, you want to have high search keywords but that are relevant just because irrelevant keywords are not going to help you at all. And it can actually confuse Amazon's algorithm as well. So just basically download your list, use common sense and if any keyword, just imagine someone typing on Amazon when they type it on Amazon and buy your product yes or no. And if you're not really sure, like summer, but for this keyword, I don't know. Then you go on Amazon and check and look at the search results. And if you've see your competitors, they're like if I saw like five other leather coasters here somewhere in the top of the page, the top half, That's a good sign. If they're all like somewhere, maybe at the bottom. Probably not. There's not a specific metric or criteria for it, but in general, you want to see, okay, are my competitors or other similar products here on the page? If yes, then include it in your listening. If not, get rid of it. Is that simple? Okay? So we've gone through that step one, really simple, really quick. You'll go through it faster than me explaining it. And then next what we're going to do because we want to have as comprehensive of the list as possible. So we've exported this great. So that's good. We're good to go there. You're going to go and do one last thing. Go back to the competitor research. Click on it and click on keyword autocomplete. Okay? So with keyword autocomplete, once you get here in the top-left corner, again, type in your main product keywords, in this case leather coaster or leather coasters. It doesn't even matter if it's singular or plural. Selector marketplace, which we've done and go ahead and click on search. Okay? And this is actually a very fast. So basically what seller tools does is it finds all of those automatic auto-completes. Basically when someone types in leather coaster into Amazon, takes all of Amazon's own data of the auto-complete and puts it here, which is super powerful. So this is basically data from Amazon and basically Amazon autocomplete data is significantly correlated to sales velocity. So basically, you know, Amazon is like an autocomplete terms that have low sales, right? So these terms that you see here are also relevant. And what's great too is, remember from the last process that we just did and we downloaded the list, what do we have? We had search volume. Okay, and I told you to organize from highest to low. Well, we can do here is you have this other list now and you also have search volume. So what you're gonna do is you went through the first process of R2A, the reverse Asian search, like we talked about, you downloaded those keywords. And then here you're going to download these and then combine the list together. So you have two files and you're just gonna kinda copy from one to the other and then merge everything together. And then you basically are going to be left with keyword when search volume, okay? And that's what's really key. And again, so once you kind of go through this process, which is really quick, go into to where it is. Here it is. Right underneath the search bar. Click on Export and click Export. All OK. Go through. They're organized from high slowest search volume. Again, delete any keywords that are not relevant to your product. Then once you've done that, merge the two together and guess what, you're left with now, you're left with a extremely powerful, relevant keyword list better that any of your competitors. And from what we've done is we've looked basically what this tool is extracted Amazon Brand Analytics data. They've extracted Amazon autocomplete data. And then going back here to R2A, they've extracted the keywords that the existing top sellers on Amazon are using in their listing. They've automatically taking all three of those and minutes, put together this entire list of all of that data. So you literally have the best data and can get all this data potentially for free. Again, the only thing is you need an account. And if you don't have an Amazon account, like I said, I would definitely recommend healing 10 cerebrum. It works in a similar sort of process. Also a very accurate tool, but you can actually use helium tends to re-grow cheaper if you have to end up paying for seller tools, it's definitely worth it, but it is more expensive. And obviously I'm not here to push any tool. I want you to know. I'm only going to share exactly what Allie and I deal with our business with you. And those are the two tools that we use and we do actually pay for both because we'd like to just kinda have as much data as possible. But that's kind of method number one. So go ahead and use other tools. If you have an account. If not, we'll go ahead and head into the helium 10 cerebral tutorial and I'll show you how to use that tool. And without further ado, let's go ahead and get to it. 5. Save Time With This FREE Keyword Tool: All right. So once you created your master list of keywords cheese for your Amazon listing, what you're gonna want to do is remove any duplicate words. Okay, so with Amazon, there's not a lot of added benefit to using the same keyword or key phrase multiple times over. So with that being said right, we want to be as efficient as possible when optimize your Amazon listing. And we don't want you reuse the same words over and over and over and over again when we could be using new words and ultimately ranking for ranking for ah, lot more keywords and key phrases than we would otherwise. OK, so what we're gonna do? So one thing I want to say first, if you have the paid seller tools kind of monthly subscription, they actually have a really awesome. It's really, really easy to use. And actually, it's even better than the method I'm about to show you for optimizing your listing. No, again, I'm gonna use this example because anyone can do this and it's still, it's It could be just as good. It might just take a little bit more time, but you're using either helium 10 or seller tools. Both of these tools have listing builders built into them. To where? If you have, like, the paid subscription, you can actually use them to build out your listing and save some time. Okay. But, you know, if you have the subscription great, you can just go and use use either of those there. And if you don't have feeling tender seller tools than this is gonna be obviously for you, right? And even if you do, you can still follow along because it's gonna work pretty much the same way again. Don't want to use duplicate words over and over. So what we're gonna do is take your master list export and do either a CSP or Excel file. And then you want to make sure you organize the file either before you download it or after you download it. You want to sort by descending order? Okay. In terms of search volume, So for seller tools, this is gonna be TSC. She want highest year side of lowest? Yes, I highest is 10. Lowest is one sort by that to where you're having. You know, your top searched keywords up top your lower search keywords later, and you'll basically go through the top of your list and move your way down, right to make sure using up the best keywords first and then, you know, and then going down that way. So So once you download the list, you'll want to go ahead, and you just type in, you know, remove duplicates online. In this case, I'm using trace. My I p remove duplicates include a link to this as well, but you can use any tour really? Doesn't matter on even Google Sheets will also have a remove duplicates functionality as well. But this is a little bit easier for me. So I was gonna go ahead and we're gonna copy in order all of our keywords, and then we're gonna pace them here into the, um, into the box. Okay, so we have detox foot pads again. This example is this just example. So these are not good keywords at all, But this is just a general example, right? With detox foot pads like footpads foot detox. You see the term foot? How many times that's used again. There's not a lot of search. There is some benefit, but not a lot of benefit to using the same word over and over and over again. So that's why we want to get rid of the word foot, right? We only want to use it once, and then that's it. So what we're gonna do is I've gone ahead and pasted the entire list in order from high surgery. I'm the lowest. And what we're gonna do is remove duplicates in original order so quick and make sure it's an original order. Okay, so right. We have. So instead detox foot pads light. And then you see, um, light, light pad here, cause look, footpads was already used appear. Foot detox, foot and detox were already used up here as well. So went down toe toe like pat. So we're removing all of the duplicates. You're then going to copy this, and I recommend either copying this and then pasting into a Google doc or or word document . Right? And that's where I like to do all my title bullet points. Things like that. You can do that. And again if you have the seller tools or healing tendon listing builders for killing 10. That's Frankenstein. And scribbles is the word and then forced seller tools. You can find that under a listing manager. Okay, you can You can have access to that much easier to use. Save you some time. But again, if you just want to use the free versions, then this is This is kind of your best bet. Copy this. Pace it into either a Google doc or word document, and I'll show you what to do with it next. 6. Keyword Research with Cerebro Tool: In this tutorial, I'm going to show you how to find the best keywords for both your Amazon product listing as well as your Amazon PPC campaigns as quickly as possible using the helium 10 cerebral tool. And for those of you who have already been following me for some time, you know that my two favorite tools when it comes to Amazon keyword research, by far, our seller tools and healing 10 and specifically the helium 10 cerebral tool. So in this video we're going to be focused on helium 10, obviously, which I've been using more recently, oversell or tools over the past few months. And I'm going to share with you literally my exact step-by-step process for generating a keyword master list, basically the most important and most relevant high search keywords for your Amazon listing, as well as your Amazon PPC campaigns. So let's go ahead and get to it. So the first thing that we're going to do is go to and recommend doing this in an incognito window. So go ahead and go to Amazon. And what you'll do is in the search bar, type in your main product keywords. What I mean by that is, if a friend or family members to ask you, you know, Sumner, what product you're selling on Amazon again, whenever my responses, That's what I'm going to enter here into the search bar. So in this case, let's say that I'm interested in selling white silicone rings. Okay, So what I type here is like silicone rings, right? I'm not selling silicon rings to that's too bad, but it's white silicone rings. Okay, so that's our product idea. Really simple. Don't get too worried about that step of the process. Just your main product keywords enter that in to the search bar. Then we look at the results, scroll past the sponsored because we want to look at the organically ranking products for what is right now our main product keywords. So scroll past sponsored, sponsored ads. You want to see the organically ranking listings. And then what we're going to do is open a new tab, ten of your most similar competitors, okay? Because what we're gonna do is extract in seeing all of the keywords that they're ranking for. All ten of them, all the keywords that all 10 are ranking for. And then quickly, I'll show you how to filter and segment through to find the most relevant and the most powerful. Okay? So basically, if someone is going on amazon and wants to buy a white silicone ring, we want to find the ten most similar options to that search. Which in some cases it really simple. And other cases, depending on the product, you might need to do a little bit more digging. But in this case it looks like it might be a fairly simple process. So what we'll do, we'll start here. This is the first organic being ranking, listing white silicone ring, right? Pretty straightforward. So that's definitely relevant. That's definitely going to be one of our top competitors. So I'm gonna open this in a new tab. That's all I've done. Okay, We keep going through here. So they're also selling white silicone ring. So go ahead and open this in a new tab as well. Moving on here, number 3, again, the styles little bit different, but again, it's a white silicone ring. Go ahead and open up a new tab and so on, right? And we would do this with the top 10, and I'll show you which other ones I will look into. So again, I'm looking at this listing for number 4. Scroll down. Here we go. Thunder fit here. B, number five. Also thunder fit. This would be number 6. Two, they also are selling the white silicon ring here. On number seven here, eight. So there were white silicon right here. So this is a pretty straightforward 8, 9, and then 10. So yeah, it's a pretty straightforward. These would be the top 10 that I would choose. Don't get too hung up in this process. I'm you make one and weight is more relevant this, and which ones do I choose just overall, usually the top 10 organically ranking is what you're going to open a new tab. We're going to extract all their data. And even if they're slightly not as relevant as other products or whatever, it might be your selected ten best. It's totally fine because I'm gonna show you how to kinda filter and segment through. So the key here is just casting a wide net. Then once we've opened each of these products in a new tab, what we'll do is go ahead and go to each tab. And what you can do is Command F on a Mac. So Command F, that's the kinda define. And then you can type in ASN a SIM. Now I have a helium tank Chrome extension, which is by the way is free, which helps with a lot of stuff. I'm not recommending it, although it is helpful. And that kind of pops up here. So I'd be a sin right here and that shows up as you can see here. Here's the main product image on desktop. I scroll down Gillian 10 has the AACN here. But if you don't have the killings in Chrome Extension, go back here to the command F, hit Enter again. And then here we go. Underneath product details. You have the ASN, we're going to copy this. So again, it might show up in multiple places on a listing. It doesn't matter. It's all the same number, so just all you want to do is you're going to copy, okay, on each of the tabs that you have open finding a son with Command F to copy the esa, we're going to go back to helium 10 cerebrum, okay? And by the way, when you have a helium 10 account, you can get just cerebral for one month that you want to kind of save some money. Although with many plans, it's also included in my case. I do have a paid plan every month and this is included in my plan. So once you create a helium tank count, just for quick reference because I know they have a lot of tools. Once you kind of login, go on the left-hand side, scroll down to keyword research and an under keyword research you'll see cerebral. Go ahead and click on that and it'll take you to the right place. And again, you can just get this tool or the entire suite for like a month. There's a bunch of different options. So once we're here, just rewrote tools really simple. Go here to the search, are kinda the bar here where you can enter up to 10 product basins. And that's exactly what we're gonna do. We're going to enter in on each asean. And by the way, a sin stands for it was an Amazon syndicated identification number. Basically, it's like a social security code for Amazon products. It's a way to uniquely identify each individual Amazon product kind of a unique name or unique alphanumeric code. So that's all we're doing is this represents a specific product on Amazon. And we're gonna go ahead and go to all of our tabs and then just copy and paste each of those in here until we have 10. So to save some time, I'm going to go ahead and do that now. Alright, and once we have all ten asians entered here, What we're gonna do is click on Get keywords, however, really quick before we do that, there is this option that you intend has to exclude variation keywords. And basically what that means is you can either choose to only identify keywords for that specific age that we entered, or we can broaden our search by leaving it unchecked and also look at the keywords associated with them. Variations of this listing. In this case, sometimes you'll check it, sometimes you won't. In this case, think about it. We're selling white silicone rings. And some of those listings that we opened up, they had multiple different colors, which I don't really care about, right? Like purple, pink, green, things like that. So I really want to focus on those specific keywords in the Asians that we have and not their variations. So in this case, I'm gonna go ahead and choose this. If you're not really sure, just go ahead and select this. It's a little bit safer. It'll be a little bit more of a refined search. And trust me, it, you'll still get plenty of keywords which I'm gonna show you right now, even with kind of refining with this. So go ahead and in most cases I would check this. Click on Get keywords. And basically we, helium 10 is going to do, is we're going to extract all of the keywords that these listings are ranking for, which is going to be super, super helpful. Because basically if our top competitors are ranking for these keywords, there's a good chance that we should be ranking for them as well. And then I'm also going to show you how to chronic quickly sift through, which I'm really excited about. So we'll go ahead and kinda let killing ten load. All right, so that should just about a couple of seconds to load. And once you screen looks something a little bit more like this with the distribution frequently bought together word frequency, et cetera. A lot of great kind of data that you can play with. But I'm going to really show you where to focus on two main points. So first, here is wordcount. Go ahead and for the minimum here, enter the number two. Okay? Basically we want to filter and make sure that every keyword that we ultimately generate on our list has at least two or more words that make up that phrase. So basically we're excluding words like white, ring, silicone. Write just the word. If someone goes to Amazon types in white, you know, what are they looking for? It's way too broad. And even if we are ranking for that keyword, we, I wonder how many sales we would actually get at all if any semi ring and even silicone, silicone goes with so many different products, rings extremely competitive maybe. But in general, one word keywords basically or one word phrases are way too broad and completely irrelevant whether Amazon PBC efforts or without our ranking efforts. And as you optimize your listing, you're going to have those single words like ring, white, and silicone already optimized in your listing just naturally. So it's basically just useless information. One where keywords are useless, X's to put it simply, I could go on about it, but that's why we're going to input the number 2 here for at least two words or more. And then here's something really cool that I'm about to share with you, with you. And this is one of the reasons I really love Harrington cerebrum. So as you can see here, look at our filter keywords, 6,930 keywords, oh my goodness. Are you going to create a campaign with over 6000 keywords? Are you going to try to optimize your listing with 6000 keywords? Probably not. So how is this helpful at all? Well, I'll show you. Just hang with me a second. So look at also the phrases that appear here. We have ring lights, we have black light. We have other terms. You know, gold ring, promise ring, will promise ring might be relevant. But anyway, you can see that there is a lot of irrelevant phrases here. And it means to be like, Oh my gosh, with this tool, you know, garbage, is that even working? No, it is. A lot of these competitors are ranking or they're in their listing, they have these phrases for whatever bizarre reason, maybe they did a horrible job of optimizing their listings and healing tangents, extracting all that data. But I'm gonna show you how to cut through all the crap, through all of those irrelevant terms. And we're going to, so we looked at the list once and I'm going to go through this process and then show you the kind of cleaned up refreshed list. Go here to Advanced Filters. Once we're here, find ranking competitors. So basically this is the number of, basically the number of those 10 competitors that are ranking for any particular phrase. So basically, all right, go here to the minimum value. The more that we increase this minimum value, the more relevant in smaller our list is going to be. So I'll say that again, the higher that we increase this minimum value, so it goes anywhere from one to 10. So any, or any waxy from 0 to 10. So 0 to ten. Higher that number goes, the smaller our list is going to be, but also the more relevant it's going to be. So you definitely want to be using this. And I found that this varies completely dependent on the product. It depends on, you know, your product category, how many listings there are in your category, how well those listings are at optimizing their listing, how new the category is, many, many, many factors. So what you're gonna do is what I'd recommend is starting off with around three for this number. So go to ranking competitors. And here type in the number 3, scroll down to the right-hand corner and click on Apply. So you saw that we had six over 6 thousand keywords. Now we're basically saying, Hey, helium 10 only show me all of the keywords were at least three of the 10 competitors are ranking for, right? And that alone already just by that three, has drastically reduced our list down. And to me, this actually shows that a lot of these aliens aren't very good at optimizing their listings. That just something that I'm thinking in the back of my head right now, which is also a good sign for me. So I'm gonna do a much better job. So we have a much more refined was 536 keywords much more manageable, a much better at list. I can see somewhere for me around one to 2 thousand relevant keywords when optimizing my listing. Definitely though, depends on the category and I've seen this very so for me, I'm, I play around with this a little bit, maybe I'll try to see what that does. So at least two competitors are ranking for all of these keywords, or there's at least two competitors ranking for each of these keywords. So we have rings for women, rings for man. I'm just going to quickly read through to make sure this is relevant. Silicon wedding band for men. So the wedding bands for women, men's rings, rubber wedding rings for men? Yep. Men's rings. Perfect. Overall, this is, as you can see, me going through the list. Remember what we had before and how irrelevant was. Now it's a much more relevant just within seconds, within a few click. And I can get it more relevant right here. So when you're optimizing your listing, I recommend starting with somewhere between two to three as the minimum, maybe even as high as four or five depending on your category. So usually two to five, I kinda is a really good match to or you reduce your list down, but not too much to where you're kind of missing out on opportunities. And keep in mind, there's still going to be some irrelevant keywords no matter what tool you're using that come up. There's always going to be that in a little bit of that manual element. But this does a ton of the heavy lifting. And this is one of the most accurate and comprehensive tools on the market period, which is why I recommend it. So it's, it's literally the best like in terms of time inaccuracy. So that's where optimizing your listing. I also mentioned about your Amazon PPC campaigns. For your campaigns, what I'd recommend doing is starting is for this here, right? So we can do is I'm entering 3, 4, etc, hit Apply. I'll do that just one more time. So at least three competitors or more. And what I can do from here, as I can go ahead and export this list, I might actually be covering it with my head. I'm not sure. We're going to go ahead and there we go. In the top right corner, go ahead and export either Excel or CSV. So awesome. So go ahead and export that. That's the list that you're going to use to optimize your listing. And then he can create another list for your Amazon PPC campaigns. So once you've downloaded that list, awesome. Next, what we're going to go back here to ranking competitors. And all we're gonna do is enter the number eight, somewhere higher, eight or nine. Basically eight out of 10, right? It's 89% out of 10, that's 90 percent. So maybe between 80 to 90 percent. We want to see the keywords that 80 to 90 percent of our competitors are ranking for y because that shows extreme relevance. So number one, of course, v should be in your listening, of course, and potentially right there in your title, super, super important. But then also these are great candidates when you're setting up new campaigns to launch or even later on, depending on what your Amazon PPC strategies, you definitely want to be targeting these with your Amazon PPC campaigns at some point period, because they're very, very relevant. So in this case, right, these are right here. These are 10 of our most relevant keywords. So we have silicone ring, white ring, white silicone ring, silicone ring, white thin silicone ring. And again, of course, depends on your product. Maybe it's not then maybe it's a little bit thicker, or maybe it is then, right? So there's some manual element there as well. But he had, this is just an example. So going through and as you can see, these are very, very relevant to our product. And you may not have thought, were thought of these keywords on your own. So super important then what I would do is again, either eight or 98 or 10 keywords. So super, you know, kinda refined list. If I still had a pretty large list, then I might do nine here instead. And if we do not, let us see what happens, I'm going to hit nine. It applied with two super refined. So white ring and white silicone ring. There you go. Right? Or two probably most relevant high search keywords. That's the key here is the relevant element and the high search. So either way, right, eight or nine, I'm gonna go up here and I'm going to export this second list for the second time. This is now my PPC list. These are the keywords I definitely want to be starting off with my Amazon PPC campaigns at either now or at some point. So now, right, within a few minutes without me talking, right, you to get this done much faster, you have within a few minutes and extremely relevant list of your top search keywords you can use to optimize your Listening to get maximum visibility. And you can also use your Amazon PPC campaigns as well. And if you are interested in this tool, there's an affiliate link in the description section where you get 50 percent off your first month or 10 percent off for life, which applies either just to the cerebral tool or to the suite as a whole, whatever works best for you. And what I used to do is I would just, you know, I used to use my own affiliate link and then I bought one month of the tool for 50 percent off, used it. But now that I'm on the paid plan, I use my own kinda 10 percent off. But anyway, I just want to let you know about that if you're interested and if you wanna kinda support me with some to kick back from helium 10, that'd be great. But regardless, hope you found this video valuable. If you have any questions, of course, don't hesitate to reach out. And as always, thanks so much for watching. I look forward to seeing you in the next video. 7. PROVEN Amazon Product Title Formula (Step-by-Step): Hello and welcome today's video. I'm extremely excited because today I'm going to show you and walk you through step-by-step on the exact formula that I used with all my own products on how to create a highly optimized Amazon product title that gets the most visibility and ultimately the most sales. And this is after a ton of research and a lot of testing with all of my own products and titles and seeing my competitors, seeing what works and what doesn't work, and all of this together into this video. And again, this is the exact formula that I use with all my own products. So I practice what I preach really tiny share something with you that you probably never thought about before. So without further ado, let's go ahead and dive in. So first things first, your Amazon product title is by far the most important area of your listing, specifically for keyword optimization. And something to think about or to keep in mind is if you ever make a video on YouTube, a listing on Fiverr or a course on Udemy or Skillshare, or an app in the App Store. All these kind of different, you can say almost like listings or, or videos come with a title section. And the title section is consistently the most important area for keyword optimization and ultimately ranking for your top search, most relevant keywords, which I'll talk about more in a second. So just keep in mind, very, very, very important for keyword optimization. We're gonna go heavy on keywords for the title. More so than conversions again, I'll talk a little bit more about that. Okay, So that's number one. Number two, what I want you to do before you create your Amazon product title, this is free and really easy to do, and you should have done this already. But if not, go to, type in your main product keywords in this case, let's say that for example, we are selling stainless steel taco holders. Go ahead and click or type in taco holders or stainless steel taco holders had Amazon. Look at the product page and then take your top five, the top five organic listings really, it's gonna be your top five on competitors in this category. Look at where their lists or they're listing titles are, which I've kind of highlighted in orange here. Really, kinda straightforward. We're gonna do is copy and paste. Each of these titles are going to have five total title. So you're going to copy and paste into this tool here, which is called letter I will have a link to letter count down in the description and comments below, but really isn't final letter You're going to copy and paste your top five competitors also, you can think about it, the top five organically ranking listings for your products, main keywords, which are likely going to be your top five competitors, paste into this tool. And then what you're gonna do is click on Count characters, kind of that bottom blue button below the box. And what this tool is gonna do is it's going to literally just count the number of characters in total, okay, so now you have the total number of characters for all of your top five competitors titles combined, then what you're gonna do really simple is divided by five, okay? So what you're doing ultimately is finding the average character length of your competitors title length. And what that's gonna do is for whatever reason, right? You already know that these competitors are, these listings are ranking really well for your main keyword, okay, so for whatever reason, you know that title length is performing really well on Amazon and that's real hard data that you have showing you that hey, on average, this average title length is performing really well in Amazon search engine. Likely that same kind of average character length will likely work well for your title. Okay, That's kinda theory behind it. And I kinda learn the strategy. Wanna get credit to Tomer rabbinic, share this on his Facebook page, I believe so. Find it really, really insightful and want to give him credit for this. I've been using this for all my title optimization on so far, it's working really well, so, so definitely recommend that to you. And just another kind of little point is I like to keep my titles somewhere between my average competitor kinda title length and 200 characters, okay, Because most of my products, most of your products will likely have a maximum character limit, at least right now as of the creation of this video of 200 characters. Okay? And generally when I'm starting out, I like to use up as many characters as possible. And that's basically free real estate. Imagine if you were going to sell a product in Walmart and they're giving you so much kind of shelf space. You would want your product to be on as much shelf space as possible, right? To use up as much available real estate as possible. You wanna kinda the same intensity. However, again, when you're looking at your competitors, maybe they use less than 200 characters on average and they're performing really well. So usually I'll just say somewhere between the average and my competitors length and 200 characters. Now, there are certain cases and this is the kinda, the last thing I know it's a lot but that there's certain categories and products where Amazon has a total character length for the title of less than 200 characters, I have one product worth 80 characters is my total length. So in that case then I would use somewhere between the average my competitors and kinda closer to that, that max limit that Amazon set out, which in this case would be 80 characters. And in that case, if your maximum is less than 200 characters, personally generally, I use it all you detectors, right, are all a 100 or whatever Amazon's alive in me because it's very, very limited space. So generally that's what I'll do and I find that my competitors tend to use up all that space as well. So hopefully that makes sense. If you have any questions about this or anything else, let me know in the comments below. And then lastly, before I get into the actual formula, two quick things. So your output is going to be directly proportionate to your input. So the better quality, more inputs of data are, the better quality the output is going to be an ultimately the end result your title. So if you are using cramp, Amazon keyword research tools or not even Amazon keyword research was just general kind of tools that don't relate to Amazon. That's going to reflect in your title quality, okay, so it's unbelievably important to use the right tool. And I'm not saying this to push tools because the two that I have up here on the slide are, both have free trials. And if you follow my content, you know that I push free trials all the time. There's no reason to spend money that you don't need to. Most accurate Amazon keyword research tools that I have found yet. And then I've actually used that also have free trials are seller dot tools and healing 10. I'll have links to both of these blow full disclosure. I am unaffiliated at both of these tools. I love these tools, but again, use the free trial IN if you feel that the paid paid version will get you better results, go ahead and do that if you want, but completely up to you, you can go ahead and Google these separately. I do not care. I'm I'm being completely honest. These are, and I have videos about it. Highly accurate free trials, amazing tools, highly, highly recommend if you haven't generated a master keyword list based on these tools, I would consider revising a strategy and maybe giving these a try getting visa free trial. So. And when to use one of these two tools is what I would recommend into some of the other good tools out there as well to generate what's called a master keyword list. This is basically a keyword list of all of the highly relevant or irrelevant top search keywords that people are typing in Amazon to find your product or your related product. Okay? So basically is a list of just a document of all the keywords people are typing in the Amazon did that would ultimately find your product. Okay, hopefully that makes sense, but really, really simple. And I usually like to have a list of between 102 thousand keepers, because the wider that I cast my net, that's more data that I have, right? If I only have a small net, that means that I'm missing out on all of these other keywords. I only basically optimize my Amazon title based on a small data pool where I could have had a much larger data pool, are basically seeing so much more keywords to optimize width. Again, the more limited my data pool is, the more limited my input is, the more limited my reaches going to be, the bigger my keyword list is, the bigger my reaches initially, that's more opportunity to be shown for more keywords ultimately. So the bigger your list, the better. Basically, just it makes sure that the irrelevant all that I have full videos about that you have questions, let me know, but should be pretty straightforward. So master keyword lists using one of these two tools, highly recommend, okay? And then lastly, with all that being said, finally get into my exact Amazon product title formula isn't the exact formula that I'm using right now for all buy own products and clients products and guess what? We're getting results. So why would I use anything else? So how I like to structure the title? It's honestly very, very simple. Again, it's very key word heavy, but not keyword stuffing, and I'll explain what that is. So I'd like to begin with my brand name. And because amazon's already forcing and kinda likes to see the brand at the beginning of the title, at least right now, I believe it will become completely mandatory after the creation of this video in the future for all products, unlikely in your research, you may find that your competitors all have their brand name at the beginning of their title. At least that's the case for most of my products. So again, for whatever reason that's performing really well. So that's what I'm gonna do with my own titles. And so I've done already, although Amazons aren't going to force me to do that with most myTitle. So again, I just recommend doing this whether it's mandatory or not, because in the future I believe that will be an regardless. I believe this will be the best way to perform for your child to perform on the Amazon search engine? Just my personal kinda. So brand name first, followed by your main keyword phrase. Okay, So I'm really, really, really important here. There's, there's a distinction between your prop, your category keywords and your product keywords. Okay, so if we go back and think about the taco holder example, my main keyword could be something like stainless steel taco holder or just taco holder. That might be my most relevant top search keyword, okay, or keyword phrase. That is the phrase that I want to use right here after my brand name. It's the most, it's the most specific and also the most highly searched so that it is two things, their highest search and most relevant keyword to my product. It is not. And what a lot of sellers do. And this is, you want to have these keywords in here and you're listening, but not right here at the beginning of your title because not gonna convert as well. And you want to put all ranking the, basically the closer to the beginning of your title that you input keywords on the ranking juice don't likely have, okay, from what I found, base my own experience, you want to put your most relevant keywords kind of first at the end, toward the beginning of your titles, you have brand-name, most relevant tops or keyword first, and then Samir more broader keywords. And what I mean by that is what I see a lot of someone's doing putting right at the beginning of their title. Going back to the taco holder example would be something like Taco accessories or or even maybe the kitchen accessories. Again, you may go to Amazon typing kitchen accessories or taco accessories, and you'll definitely see taco holders show up on the first page organically search results. And you may think, oh, well look, it's relevant to my product. Yes, it's relevant, but it's so broad, what you wanna do is the first key phrase that you're using your title, you want to take that key phrase, go to Amazon and type it in the Amazon search bar. And when you hit Enter, you should only see very, very, very similar products to yours. So for example, if you're selling talk a holders, you should only see taco holders on the first page. Maybe there's like one or two search results that maybe wouldn't be a taco holder. But in general, all the search results should be taco holder or not. If you only see maybe one or two of the search results are talking holders. And then you see like maybe a salsa dish. If you see taco makers like electronic chocolate makers or whatever, that's too broad. You still want to optimize for that because basically you want to have those keywords in your listing to where you have the opportunity to appear and ultimately rank for those keywords because there's still big and it's still relevant keywords, but just not highly relevant. Again, you want to think of the most, that's category. That's more category based keyword. You know, taco accessories were taco holder is product-specific. You want product-specific right there at the beginning, okay. Because, you know, it's going to be your most likely be the most highest conversion keyword as well. So when someone types in, for example, taco holder, and then they see you're listening and you're listening title has Taco accessory. But your competitor as taco holder and their title, their more likely statistically to click on your competitor who has taco holder because that first keyword that they see in the title, okay, is more relevant to their search query than yours. So that's why, again, it's, it's, it's, it's going to be when your highest converting a high search keywords. So that's why one having the beginning hope that makes sense. I know it's kind of a lot, especially if you're not really begin to keywords. I'm an IT kind of heard all this jargon for the first time. But again, just follow the formula, brand name, your main, most relevant, highly search product-based keyword first. And then it gets really easy after this, I promise, dash. And then you want to kind of add in your other highest search keywords from your master keyword list. Next, until you fill up, again, either the max character limit that Amazon has set for your, for your product or your category, or the average length that you found from your competitor research, or somewhere in-between that. Okay, so that's basically what you wanna do. You put in your brand name and main keyword phrase there first, and then you want to just put in keywords starting one, take your master keyword list, organized in descending, descending order. So from highest search volume to lowest search volume, find those high search. Hi, sir. Find keywords that are relevant to your product and go ahead and take it, copy it, paste it in here, and kind of do that until you have filled up your character limit. Again, somewhere between the average of your competitor character limit to the maximum limit that Amazon has set for you. That makes sense, okay? In specifically, what you wanna do before we kind of do the step is you want to use every word once. I don't recommend and I've actually found that this may hurt your listing is called keyword stuffing. So if I'm selling a taco holder, I don't want to see the word taco or the word holder used more than once. There are certain occasions where I'll use, if it's my main keyword phrase, I might use the word taco or the word holder, maybe more than once my title, but usually as a general rule, No, use it one time. Okay. When he keywords up your listening, I found clients that I've worked with who have done this? I've never done this myself, but working with clients, credit keyword stuffed listening where the US, for example, the word taco holder maybe two or three or four times. And then when they focused their strategy on using individual words one time. So for example, I you talk Oh, I'm not using that were taco again, I use the word holder. I'm not using the word holder again, so I'm using the individual words in my title, not the key phrase, right? So words, not the phrase. Okay. So you put the main keyword phrase there once. As I used that word, I look in my listening, I'm like, okay, well, where's my next top searched word on there it is. I'll go ahead and plug it in. And by the way, seller tools and helium 10, which I referenced before, have really break tools to help you build your Amazon listing and specifically your Amazon product title. It'll literally kinda walk through this flow. It's really, really straightforward, really simple to do. But yeah, you take your top search word that you haven't already used from your master key realists plug it in, then you go and find the next highly searched word that you haven't already used. Go ahead and plug that in and go to the next and so on. And it's really simple, really simple kind of copy and paste process and do that kind of fill up the maximize your space as much as possible. That makes sense based on your research. Okay? So hopefully that makes sense, but you want to focus on keyword diversity over keyword density, meaning, use more words a few times, then a few words more time. So that makes sense. It's kinda breadth versus depth. You want to use kind of more diverse number of words and have as many words as possible because each word that you put into your title and overall and your total Amazon listing into your back and your bullet points, your description, your a plus content, alt text, all of that. That's going to give you more chances at bat, more opportunities to show up for more keywords, right? So it increases your overall Amazon listing screech, where if you only kind of focus and repeat a few keywords over and over again, you're gonna kinda try to push rank key for that keyword. And number one, I found that that could potentially hurt your ranking. Over-using this empty word over and over again could actually hurt saying that Google, if you're creating an article on Google or reading an article, if you use that same key were too many times I can definitely hurt. Same thing that I found personally with Amazon as well. So that's kind of the reasoning behind it, what I found so far. So hopefully that helps and it really kind of solidify because I know it can still be a little bit confusing. I've gone ahead and given you an actual example that have done for a client of mine. So this is a well, it wasn't client who never ended up paying. So I basically used all my listing work as an example. So anyway, here's a real example of what I've done. So again, starting out with the brand name, we have Sumner brand. Followed by the main keyword phrase, which could be somewhere between, you know, three or four words, usually from what I found. So Sumner brand plexiglass, shields, sneeze guard. There you go, Right. So that's my main product is a sneeze guard and specifically plexiglass shields, these guard dash and then clear acrylic sheet, right? Another way describing it. This is based on my master keyword list. I pulled keywords and put those individual words and see how I haven't used reuse the same word yet. Then we have a comma plastic plexi, glass guards, comma portable desk barrier and face droplet divider. And notice how instead of using the word AND I use the symbol and because I want to utilize as much space as possible. So when he used the and symbol here, that's only one character if I use the word and, AND that's three characters. So I just saved two characters here and every character counts. Okay, so desk barrier and face droplet divider, window for safety, protector and plexi planar. Now, a couple of things about this. You're probably right off the bat. The kinda notice is number one, you can see that I used, so in my keyword research, I found that the word plexiglass altogether and plexi glass spaced out were both highly searched keywords. So I wanna make sure that both words in this case there's three where there's plexiglass, plexi and then glasses are three different words When Amazon customers are actually typing in the Amazon. So I want to make sure that all three of those words are in my title. So I went ahead and put the highest search, which is plexiglass all one word that was the highest search individual word, but that right at the beginning of my title. But then I also, So I didn't repeat because plexiglass are two separate words then plexiglass altogether. So, you know, you may think all of you just you didn't do what you said. You use the same word over again because I put a space in there because I didn't just do that randomly. I did that because the keyword data in my list showed me that people are typing in and searching for this product for plexiglass and plexi glass. Okay, so hopefully that makes sense. So that's raft of that. Number 2. See how much space that are utilized for this product title. Quite a bit of space, right? Try to max it out as much as possible. And you'll notice that at the beginning sounds, it makes sense. Sounds pretty nice, but especially toward the end we have base drop a divider window for safety protector and plexi panel. Sounds a little bit weird, okay? And this is completely up to you what your strategy and what you wanna do. But for me, what I've found in my own personal experience, and you may attest to the same thing is when I search for products on Amazon, I've not read through the entire product title when it really focused on is the image, the reviews and the price point. I barely even focus on the title, but if I am paying attention to the title, I pay attention to the very first part of the title, especially on mobile, you know, a large part of today will be cutoff. It doesn't mean that you're not going to rank. So basically I can put keywords in here that will help me rank on Amazon and get index for these keywords, okay? And most of my customers aren't even going to see this or read it. There aren't really going to be turned off by this. At least I have not found that to be the case whatsoever. So instead of focusing on making my title Sound good, it's still important. It's still make sense on its own. Read through it. You know, it's still makes somewhat sense of it a little bit weird. So you wanna make sure it sounds like it makes somewhat sense. But again, my focus because this is the most important section of my entire Amazon listing for keyword optimization. Keywords are my priority, not making it sound high converting. So that means that I'm not going to put a benefits based statement in my title. So it's not going to be, you know, you and keep you and your coworker safe for, you know, whatever. I don't know. I'm just making that up but, you know, benefits based, so I'm not going to focus on the benefits here. I'm going to use focus on the benefits in my product images, in my bullet points in my a plus content or my description. That's where I'm going to focus on the benefits, kinda focus more on copywriting. But here in the title I'm focusing heavily on keywords. And again, based on my research on my own testing, this is what works the best. So that's why I'm going to do it. If, you know strategy ever changes, I'll be sure to make an update video, but that's the reasoning for why. So what you wanna do is, like I said, you had to kinda your beginning brand name and your main keywords. And then you want to take those tops are words that are relevant to your product. Go ahead and plug those in until you kind of max out your character limit, your desired kind of character limit. And then what you wanna do it right, I recommend is you have those words kinda just stuck in there, rearrange the words and maybe add in an AND or a four or other descriptive words in there, or are separated with commas like you see here. And you can pause and look at this example. We can see the full example in the AMC escape plan Facebook group. But you want to rearrange the words and maybe adding a couple of words here or there where it makes more sense, It sounds a little bit more natural. And you may find again, tools like seller tools will show you this. They'll show you top search individual words and your top searched relevant phrases. So what you can do is rearrange the words into ways that will actually also, you'll have your top search words and some of your top search phrases in your title. So it's kinda, kinda like double-dipping a little bit. You have your main words in there and they rearrange them in a way where they actually make some of your top search phrases as well. So now you're going to you already. And by the way, if you have your words and your title Indian your listing. So for example, if I have the word steel stainless holder taco, just those words, you know, somewhere in my listening. I'm eligible to rank for the term. I'm stainless steel taco holder, even if those words aren't necessarily in that order. However, if I do somewhere my listening place on those words in the correct order to if I just rearrange, I have the word steels stainless holder and taco and I rearranged them to make stainless steel taco holder and that's going to help him. I'm already going to be able to rank for that index, for that phrase. But it's going to help give me more of a chance and more kind of relevance to rank for that keyword in Amazon's search engine. Okay, so hopefully that makes sense. So put your words just kinda brain fart, put them in there and then rearrange toward sounds a little bit nicer on the phrase is kinda make a little bit more sense. And that's the best way that I've found to optimize your listing. And it's amazing, little bit complicated at first, but it gets really, really easy as time goes on, very highly on keyword strategy and I would encourage you, if you have an existing Amazon listing, consider taking the strategy, making the changes out, waiting, you know, one or two weeks, right? And seeing whether this has improved your performance or if it's hurt for all my clients and for myself, I found that it is improved and I've tried different strategies and it's the best that I've found. So I encourage you to test this and see it for yourself and not just, you know, take my opinion for it. So go ahead and test it for yourself. You have any existing Amazon this thing I believe that this will absolutely, all these tips that I've shared will improve your overall performance. Give a brand new, you're bringing seller you're creating, listened for the first time. I believe this is the very best, best way and processed to optimize your Amazon product title. And then lastly, just a few key takeaways which we've already kinda covered. Make sure you keep your characters under 200, okay, which actually, I have a typo here to your charter should be under 200, not more than 200 characters. So just knowing Amazon is going to have a set character limit for your product, make sure that your character state underneath that limit and somewhere between the average title length of your competitors and the max character might that Amazon has given you. Number two, you want to make sure you use words onetime in your title, you can repeat some of these words. Maybe it makes sense to repeat them in your bullet points or description. But one time in your title if possible. So that you have, as you kind of have this maximum number of keywords and you have maximum visibility using the same one over and over and over. Number 3, make sure you have a large master keyword list that you're starting off with. I like to have at least 1000 keywords in general for my products, somewhere between 12 thousand. Usually is a keyword list that I like to work with just as a general rule of thumb, although it definitely depends on kinda changes. Number four, I didn't mention is have a space in-between dividing characters. Okay, So as you saw, if I can go back here, you saw that I use commas in my title. You see that have a space before and after the comma. And this is a tip that was given to me by Troy Johnston of the seller tools teams. So I want to give him credit for this. And I like a lot and I've used it for my own strategy. And that is making sure you want to make sure that you're ranking for these specific words and ultimately phrases in Amazon search engine. So if I had the worksheet with a comma kinda right next to it, kinda almost connected. Maybe Amazon would give me more likelihood of kinda give me more relevance to the worksheet with a comma kind of attached to it versus just the worksheet separate. Now, there's not a lot of data to back. This is just, again, it was based on kinda some insight from Troy Johnston who just use this. And I was kinda his reasoning for why there's no real data that I found to support that. If you have a comma connected kinda, you know, if I cheat with the word comma, that it's going to hurt my ability to index and rank for the word sheet. I've not found that however, I'm just kinda using my $0.02. And based on Troy Johnson's kind of insight, it gives me skeptical and often just kinda make sure that I'm really putting all the rankings US toward that specific word in those specific phrases without any kind of interruption with characters or anything else like that. So that's the reasoning for why, but not a big deal. If somebody kinda think about it, keep in mind. And lastly, most important is because Amazon changing all the time tomorrow there can be something different or updated about this video. Always, always, always before you make decisions for your Amazon business, read Amazon's Terms of Service for your specific, you know, what, whatever it might be title if it's your thank you card, if it's reviews, whatever it is, Read Amazon's rules, of course. So make sure you just go into Amazon or go to the Amazon Seller Central account. Or you can go to Google and just type in Amazon's rules, product titles or Amazon rule about product titles or whatever it might be on. And you may see updates there about certain characters that you can or cannot use in your title. Different stipulations, maybe updates or changes that they'll be making in the future. So you can prepare for those changes if Amazon ever reduces or increases the number of characters that you can use, you want to make sure that you're prepared for that. Just as a random example, but always read Amazon's rules. It's just a Google search away. Just search it out for yourself. It's that easy. Okay, I hope you found this video immensely valuable and look forward to seeing you in the next video. 8. How To Find Amazon's Favorite Keywords: in this lesson, I'm going to share with you a simple strategy to ensure that your title is being optimized for the most important keywords to your product. And as I've already shown me how to do is to use a keyword research tools, such a seller tools to really build a robust and highly accurate list. And as of the making of this video in this kind of updated video, um, I honestly strongly believe in all of my research in all in all my research as well as my own testing with my own products that seller Tools is the most accurate Amazon cured research tool. At least one of the top in terms of accuracy, among other things, is also easy to use. In my opinion, all that good stuff. Okay, so anyway, this is not describing that tool that sell tools is a phenomenal tool. However, right, tools can make mistakes. Okay, So what I recommend doing is this kind of simple step, and essentially, what we're gonna do is we're gonna look at our top competitors. We're gonna look at the key words that they're using in their titles, very simply, using a free tool to kind of analyze everything for us, and then we're gonna make sure that Okay, here's the top most common keywords that are being used in our competitors titles. We need to make sure that those keywords are in our title as well. Okay, I'll talk a little bit more about that in a second. That's the summary. Let's go ahead and get into it. I'm actually really excited. Think this is really awesome technique. Okay, so we want to do first is go to Amazon and type in your products. Main keyword. In this case, let's out. We're selling men's running watches, so we're gonna type in men's running watch. Okay? Type and give the search results. And what I like to do is, uh is opening a new tab 5 to 10 of my of the top ranking products for this keyword. Okay, so I type in my main keyword. I look in the top 10 results. I opened those in a new tab. So all this to one example. So I opened this in a new tab here, open this in a new tab and so on. And the reason opening in a new tab. So I can see the full title. So I've already Let's just, you know, I can only always use this one, for example. So I open this in a new tab. Okay, this is this is the number one ranking product for this keyword. What I'm gonna do is copy this, Okay? Copy. And I copied the image to just copy this. They were got. I'm gonna copy this. You can paste it into looking No pad or Google sheets. You can write this down or you don't write this down, put it somewhere on your laptop, but essentially want to get the 5 to 10 competitors You gonna copy? Then you're gonna go to a tool called Textile Isar. So that's for the I'm gonna include a link to this in the resource of section. But just so you know, in case there's any issue with that you can find this online at t e x t a l y s e r dot Net textile Isar .net Essentially. And you're gonna take your 5 to 10 top competitors titles and paste them here into this This box right here. Okay. And let's say I'm just gonna go ahead and paste the one that I just had. Okay, So once you paste everything in, the next step is you want to go through this box and make sure there are no duplicates. Okay, So in this case, like, I just did this intentionally, we see that there's a duplicate of Garmin Forerunner 35 Garmin Forerunner 35. So we want to make sure we remove this because it's a duplicate case. Remove duplicates. Double check. Okay. Everything looks good. There's no duplicates. Great. Scroll down. We're gonna click on ignore numbers. We're gonna make sure that's unchecked because we don't want to ignore numbers. We want to make sure that we're also getting the numbers, and then we're gonna an a lot click, analyze the text. And with this tool is gonna do is analyze the text specifically. If we scroll down, we can see the top most frequent words used in our competitors titles. Okay, so here's what we know. So this is the difference between using key work. Your tools are great, but again, this is real data. OK? It's not estimated keyword data. Like other keyword tools, this is really data. We know that our top competitors we know you know that are selling the best and ranking the best in our category are using these keywords in her title. So there's just, you know, So it's a high likelihood that we should be using these in our title is, Well, that makes sense. Maybe kind of wondering, or maybe even a little bit confused on some. What's the exact process than for optimizing her title? Here's the general rule of thumb that I recommend again. It's kind of an art form. There's no like exact, you know, perfect process. There is no perfect way. I tried to find as close to perfect as possible. This is why I believe it is Look at your keyword research tool on and look at the top search most relevant keywords that the tool is telling you. Okay, so get the Cuban greasers tool generates your keyword list. Organized list from highest to low search volume. Okay. And then look at the most relevant right compared that list of the highest searched, most relevant keywords on the on that list. And compared to this new list here and textile Isar okay. And then see this If there's a strong overlap and there's a strong overlap. That's a good sign. Okay, if there's not a strong overlap, what I mean by that is, if you see okay, the terms I don't like, let's say watch and and, um, simple, I guess. Let's say those two words or some of your top are included in your keyword research tool list. Okay, but the majority aren't right. That shows that there's little overlap. So if that's the case, what I recommend doing is going back and generating a bigger keyword list using your keyword research tool, which again is very easy with seller tools, actually, very simple to do a seller tools. Killian tends another great tool for that. There were two that really recommend. I can really kind of vouch for their accuracy, which is obviously, in my opinion, one of the most important aspects. A lot more than convenience or a lot more than being cheap, although they are fairly inexpensive free trials and all that stuff we talked about on, and then what you do that re look at your list and just analyzing cross compare again. If it's still the case, if you they're still not a strong overlap What I personally do is I like to look at, you know, the top most frequent, not necessarily every single word on this list, but the very top. So, for example, over here, this will give you kind of a rank of the most important. And this is a very short list. You might get a much longer list with a lot more kind of different keywords. So I like to kind of take the very top of of these words from my textile Isar analysis and combine those with some of the top from for in my case, from cellar tools and kind of combine those together and make sure that those keywords are all present in my title. Okay, so basically, I'm kind of mixing because I see. Okay, this is what seller Tools is telling me. This tools telling me is the top search most relevant keywords. Here's what my competitors are using for theirs. So I kind of like to blend those together on as I'm starting off. And I could always refine and change things later, but that, in my opinion, gives me the best starting point, something else to keep in mind as well is something that you may notice or something to look out for specifically is, um, title length. Okay, Generally, what I find is really, really short titles. So let's say that in the men's running watch category, like, if you're selling men's watches online, are on Amazon specifically, that you're allowed to have up to 200 characters. But then you see, a lot of your competitors are using 55 characters, 60 characters, 80 characters. You know, less than, let's say, less than half off all the characters that could be using for their title. They're using less than half. What that shows me is that they likely don't know how to market on Amazon, which even there are so many large brains that don't they just kind of throw up in a listing. And because they have such a strong brand presence and such a powerful brand, they can sell really well despite, you know, having short titles and terrible bullet points and okay, images and all of that kind of stuff. That's a reason why. So just keep that mind in the back your mind right? What you can do is take this exact list of titles all right. Copy it from text. ELISA. Go ahead and paste it here in this tool. This is called letter count dot com. So it's L e t T e r C o u and t dot com letter count dot com and it just there's a lot of other free tools. Well, it just counts characters, but you can kind of count. Count that. So I have 1234 titles here with a total character kind of 3 34 So I take the total character count 334. Divide that by four titles. That's the average character length per title, and this can kind of this metric can give me an understanding of how well do my competitors know how to market? Okay? Because, for example, if there's a big disconnect between Okay, here's what my care my competitors are using for their title. And here's what my tool is telling me or my top search Most relevant cures, and there's a big disconnect. We'll think about it. They ask yourself this question. Are your competitors good at marketing or bad at marketing? If they're bad at marketing than maybe the tool is right if they're good at marketing and you may think, well somewhere, How do I know if they're good at marketing? Well, do they have phenomenal photos? Do they have really well written bullet points and description? Do they have beautiful, enhanced brand content? If they have it, if they don't have enhanced brand conscious, you have a really great description. Do they have a relatively not a super long title? Necessarily, But are the only using, like, 50 60 70 80 characters on and they can use 200? Or they using more like 170 year, 180 year 200 right and maxing it out. Okay, these are all used, look over the listing and doesn't look very professional, very aggressive, very in a good way in a really nice professional listing. Or does it look kind of like kind of thrown together? Not really well planned out. And if you consistently see okay, my competitors aren't very good at marketing. Then maybe this process I use I have a little bit less weight, right? Maybe it's not as important. Maybe the tool is more accurate. Okay, versus if you see that, like your competitors are Still, maybe, you know they're not as good as your listing right? Which they, which they are, they aren't. But let's say that overall, they seem to be pretty good at marketing than I would give that a little bit more weight. That's why there is no exact process to this. But that's the best I can give you. That's exactly what I use with my products. So again, analyze the top words in your in your competitors titles. Okay, compare that to your and also run your kind of your analysis with your tool. Compare the two. If there's a lot of overlap, great use that kind of all together into your title. If there's a lot of dis capped, just ask yourself. Are your competitors good at marketing or bad? If they're really bad at marketing, then maybe don't use maybe some of those words in your title, but not all of them, right, cause it's not as big of a priority. But if you're saying that it seems like your competitors were fairly good at marketing right and have seem to have pretty strong titles, then I would give that a little bit more weight and again then that's when I would kind of use the half and half, You know, a little bit more in that range of half of your keywords in your title come from the Texas Leiser analysis, and the other had kind of come from your from your keyword research tool. Again, that's just to get started, and you can always kind of improved later. But that's my exactly that I know I may have made things seem a little bit more complicated , but I risk doing that because I want you to have, honestly, the very best, best optimized listing on the planet known to humankind. Anything that I do with my listening. Of course I'm gonna share that with you, and that's what I tried to do. This video. It was a little bit of a lot amazing, little bit confusing. If you have any questions at all, as always, let me know the Q and A section. Regardless, I hope you found this helpful and hopefully kind of, you know, really gives you some incredible results for your listing and without further do you look for to seeing you in the next video 9. 2 (SECRET) Amazon Backend Keyword Tricks: Now we're ready to move on to your back end keywords. Okay, so the two sides so that back and keywords contain a lot of different fields. And I'll show you this later. But it target audience their subject matter in search terms and platinum keywords and all these different fields. You really only need to focus on to their only two that really have power in terms of surge ability and Amazon CEO. And that is your subject matter field in your search term field. Okay, I'm gonna point something out. There are a lot of sellers that have nothing in their subject matter field, and they're missing out big time. Okay, so this is gonna put you ahead of most other sellers. Um, and how you want to go about this, Right. So, So So basically, Amazon gives you a certain limit of character. So for subject matter, you have 250 characters that you can use when writing your subject matter fields. And also 2050 characters for your search terms. For your search terms, you only have one field that you can fill in its you know, just one with subject matter. You have to be a little bit more kind of smart about it, right, Because you have five lines of 50 characters. You want to make sure you use up all five lines. Some people will only use of one line cause they don't know that they have more. But you want to make sure that as your as you feel in one line, you should see another one appear and so on and so on. So you have five lines of 50 characters for 2050 character limit total. And for search terms, one line 200 characters, right? Pretty straightforward. So total of 500 characters for your back and keywords. Okay, so pretty low. But you can use this and I'm gonna show you how to really max this out and maximize your potential. So what you want to do and how the strategy want to go about for this is you've already used some of your top search relevant cures for your title, right? You're you're actually your top search and your most relevant keywords. Those are all on your title. What you have left. You want to take the next top search Relevant cures. I don't say that word a lot, but it's cause it's important. Take your next top search relevant keywords that are in your list. That is what you're gonna use for your subject matter and your search terms. Okay? And you don't need to worry about it. Anything sounding good, no one's going to see this. This is on the back end of your listing. Your Amazon customers don't see this. This is just basically communicating with Amazon's algorithm saying, Hey, this is what are those things about? Okay. Has it is the second most important section of your listing in terms of search, ability are keyword optimization. So this is why I'm doing this second, right? So titles number one number two is your subject matter. And your search terms kind of do these together and they're very, very powerful. Another thing you want include, so you could easily say alright, Summer Copy and paste. 2050 characters subject matter. 250 for search terms. Okay. And done. But what two things I want you to consider. Okay. So as you're running your title, you may notice, depending on your product, that they're some misspellings that come up. I don't reckon if you have any keywords that have relatively high search volume that are misspelled, I don't recommend putting those in your title. Your bull points earlier description, because it comes across is unprofessional, right? It shows that Oh, this brand or this company they don't even know how to write their own listing, right? Why would I buy from them? OK, so that's what you don't have to do that. But that's why I recommend if you have any keywords, for example, let's say that detox people spell it like Dee Dee ticks with an I instead of an o. Let's say that that's a really hot It has a lot of search for I'm every month on Amazon. Well, I'm not gonna put that in my title. Instead, what I'm gonna do is I'm gonna make sure that I included in either my subject matter or my search term field. Okay, so that's number one. Anything that is misspelled that has high search volume. Don't put in your title or your bullet points. Put them into your subject matter search term. Now you may be wondering will sooner. There's some keywords that are like way down on my list that have really low search volume that are misspelled. Should I put those in my subject matter in search terms? I would say No, I would say You don't even need to put those in your listing If they're so low It really kind of depends. But in general, I would say No, because it really you want to focus on getting found for the keywords that the most people are searching for because that gives you the most opportunity to make sales. Okay, so so that's number one. Number two. What I'm about to share with you is technically against Amazon's terms of service. But again, there are many successful sellers who have done this, but use at your own risk. Okay, so what some sellers will do is they'll they'll focus on is right here. They'll look at their their top competitors on Amazon, and they'll take the brand name of their competitors and include it in their throughout their subject matter and search terms. Okay, so there's like a few competitors that are really, really dominant in the category that that sell a lot of products, right? And you may notice as well, right when you when you do? Keyword analysis. You're gonna see some random words like, Oh, what is this word, for example? I have an example here. I believe that's this one King. I came in process, but keno Ming gumi, whatever this is revived lion, Let's just say this revive line and king roaming Mimi. But I'm sorry if I pronounce it incorrectly. If you're offended, I don't mean to offend you, but, um, these are other brand names top competitors when you include them in your subject matter in search terms, this allows you to show up organically when people search for your competitors. And potentially, you can ethically steal some of their sales. Right, Because people look for your competitors, they find you and then they buy your product and sell your competitors. It's a way to actually generate more sales. And again, this is technically against Amazon's terms of service. But this could actually really help you in terms of search, ability and ultimately sales. But it's completely up to you. I just want to make that distinction very clear. Okay, so, yeah, like when you're doing a private research, I can almost guarantee you you will come across a brand names that have really high search volume. So you can decide if you you know to never include these in your listing. And then that means you'll never you know, you won't necessarily. You could. There's some circumstances you could, but you won't necessarily show organically when people type in for your competitors, right? So you can kind of way the benefits analysis. But like I said, I know a lot of other successful sellers that do this. So so number one, all of the top search keywords that you haven't already using your title, you're gonna using your subject matter and search terms Number two any miss, any key words that are common misspellings that are have high search volume. You're definitely definitely gonna use those in your subject matter in search terms. You do not want to use those in your title bullet points prescription, and number three we can consider doing is that if you're going through a keyword list and you find that there are some brands and competitors, some brand names that have really high search volume, you can consider including those right your listing. Although technically including any I believe anywhere in your listing is technically against Amazon served the service. If you weren't it, including your listing. The back end would be the best place to do that. But again, it's up to you. So really, really simple and straightforward. Make sure you check and make sure that when, um, you know, for your subject matter, they don't have 51 characters. Make sure you keep it at 50 characters or less. Try to get as close as possible for some. I have 47 characters 48 49. Some I have 50 but you can. You do not want to go over because Amazon if you get if you have a 50 character limit and you feel in 51 characters, Amazon can completely just not index any of the keywords. Okay, so just be careful. Be aware of that. Just gets close to the limit is possible if you don't fill it up 100% of the way. Don't stress about it. You try to get as close as you can. It will take some kind of like, you know, trial and error to kind of like, Oh, wait, this is 51. But this one's 47 So maybe if I switch these words around, this one's like, you know, things like that, right? If you have questions about it, let me know. I'll show you where all this is located in a later video and, yeah, let's go ahead and move onto the next one. 10. Craft HYPNOTIC Bullet Points That Turn Window Shoppers To Red-Hot BUYERS!: writing your Amazon bullet points. So this is where things changed a little bit. So your bullet points and your description are different from your subject matter in search terms as well as your title. OK, so you're titling back in keywords. The goal or the purpose of those sections is, is to be a skewer, densest possible toe, ultimately get ranked and get found by as many customers as possible. Now your your bullet points prescription. The goal is that with all this traffic coming in, your goal is to persuade and ultimately convinced them to purchase your product over all the other competitors. Okay, you see how that works. So you want to make sure that your bullet points and description ultimately sound good. That's the most important, is making them persuasive, powerful. And when people read them and entices them to purchase your product, OK, whereas titles and back and keyword the goal, it's not. People are going to read them. It does not. They don't need to be persuasive. The goal is ultimately to get found. Okay, so that's what kind of work together with that being said, your bullet points in your description are great. areas for you, Teoh. Optimize your listing or optimize for keywords. So you want to make sure that you include. So you've already used some of your tops, your most top search relevant keywords In your title, you've used your next top search relevant keywords in your subject matter, then you want to use the remaining on top search keywords, and now you have to use them. All right, you're not You're not gonna be able to use your entire list. Maybe you will be able to, but in general, I'm not been able to, and you probably be able to either. But again, the goal is to get as many as possible. So here's what I recommend that you dio for your bullet points in your description, you're going to write it out first, make it sound as great as persuasive and his perfect as possible, and then go back to your keyword list. Take the cures you haven't used less you haven't used yet that are left, and then you're gonna kind of weave them through. You're gonna kind of insert them in places where it makes sense, okay? And you still want to make your ultimate goals make sure it sounds good, and then then, after adding your keywords and kind of weave them throughout, and you have to use them all if it doesn't make sense and don't use it right. But that's kind what I recommend doing. But you'd be surprised by how many keywords you ultimately be able to get in your bullet points and definitely recommend your bullet points are the next top place toe optimize for key words. Do you want to make sure they're in here? And also you may find that just by writing, making sound good that you're gonna reuse some of the same keywords that are in your title just by writing it out? Not not even trying to optimize yet, And that's OK, That's actually good again. There's a little bit of benefit to using the same keywords you know more than once, right? Your listing. It's not a huge added benefit, but hey, you know, um, it still benefit. So So if you find that you're using the same word twice, just just organically, without trying, that's okay. Don't worry about that, right? That's actually good thing. It's a good thing. So So I talked about making your bullet point sound as good as possible. So how do we do that? How do we writer bullet points in and what are they exactly? So the so your bullet points ultimately described the benefits and features of your product . They just they described in text. You have photo images where people can visually see your product. Now there's bullet points and description that talk about your product and tell people in words. Okay, so, technically, Amazon at least I believe this is across every product so I could be wrong. But I believe across every product you have 100 character limit, okay? And I know I do, so technically, you can only use 100 characters for your bullet points. However, here's something that I have noticed or that I've learned and that I know is true. And the other sellers know, and you can verify this by looking at some of your top competitors. Do your top competitors only use 100 character, or do they use mawr? Right? I bet that you'll find that top sellers on Amazon are using more than 100 characters, and so that's something to keep in mind. Technically, again. There's a lot of things against Amazon, strips of service. There's something I definitely would never break, and there's other things that you can kind of consider, although obviously I'm never recommending that you break Amazon stripped of service, but you can just make that decision for yourself. So what's the benefit of using more than 100 characters like? Why would I even do that? 100 characters is actually pretty low, like you'll start to see that it likes to make it hard to write. So when what I've found is that actually currently making this video things change. I'll let you know is that if I have over 100 characters, let's say I'm using 250 characters per bullet point. I have found that if I have keywords, you know after the 100 character limit that I'm still rank it or I'm still getting indexed and ranking for those keywords, right, even though it's more than 100 characters. So even though Amylin technically says you have 100 character limit, there's still indexing keywords better there after the 100 character limit point. Okay, says number one number two, when you have more room to describe it gives you more of an opportunity to really convey and sell people on your product right on your phenomenal product. Okay, so it's it's by using more characters. It's gonna be a little bit easier to write in a little bit easier to convey the benefits and features of your product and the number two they gives you more room to add in more keywords. Okay, but it's technically against Amazon served the service, so it's up to you. So I just want to make that very clear 100 character limit. Now, how do we write our bullet points? Is there a formula? Well, you're in luck, because there is, and I and I absolutely. I've tested this formula with other methods, and this is what I found to be the absolute best. Okay, so I'm really excited. Share it with you. So you have five bullet points, you know, 100 characters each. But you could You could do more if you choose five bullet points for each full point. Here's what I personally do. And I found great results with you. Start off with a benefits based headline. Okay, so obviously so what is the benefit. A benefit is so there's benefits of features. I'm sorry features. Actually, a feature is what your product does. A benefit is what your product does for your consumer, right for your customer. Something about weight loss pills. What? What is a feature of a weight loss pill? It's red. It's small. It comes in a bottle. It's made its a great. Here's a Here's a great example of the future. Are weight loss Pills are made of cayenne pepper grounds, garlic and other natural herbs that there's or features. That's that's what the product does or that describes the product. But what's the benefit? Weight loss, right? That would obviously be one benefit. Another could be on time. That's another benefit is lose weight in less than a month, or lose weight and lose weight in in, you know, less than a week or something like that. Obviously, you need to be ethical and not make stuff up, but so I hope you understand the difference between a teacher and benefit features what the product does or describes the product itself. The benefit is what the product does for the consumer. The benefit is that's the reason people buy. People do not buy or care about as much about what your product does. They care about what it does for them, right? That's the whole point I'm giving. You know, I'm spending 30 bucks on on this product on Amazon. What, So I can have the product? No. So the product can improve my life, either increased pleasure or decrease pain for me in some way. Okay, so so, yeah. So think so if you haven't done this already, when you were you know, what you can do is is read through all of your competitors Reviews. Look at the positive reviews and the negative reviews. Look at what is the biggest pain point that people have with this product as well as what is the biggest benefit that people are talking about when they were talking about this product, right? It's really straightforward. And you want to read through 100 or more reviews and really understand what are the top? At least the top four benefits the top four things that people are buying this product for . Okay, I'm gonna give you an example. So this makes sense because I don't be conceptually a little bit difficult to get it. First, we're gonna start off each bullet point benefit Boom. Hey, here's what our product is going to do for you. Here's why. You should buy it right just right off the bat. And then you're going to support the claim of features because you could say, you know, best night of sleep you'll ever get. Whoa, that's a pretty bold, you know, that's definitely benefit. That's very, very bold and kind of hard to believe. Then you have to back it up. Okay, Then you have to explain why. So you hit them and this is actually goes if you haven't watched. There's a Ted talk by Simon Sinek called the exact title, actually, but it's like the reason why or you could look up Simon Sinek. Why Ted Talk and you'll find it. I may include all into this as well, very powerful. He talks about this, that biologically when we make decisions, decision making, and we basically look at a brain and we look at like what parts of the brain light up during decision making. Okay. And what we found is that the limbic system lights up before the neocortex. The limbic system or the area of your brain that is associated with emotion, emotional decision or like emotionally just emotions in general, Right is activated first before the neocortex. The neocortex is associated with motor functions and logical and rational thought and thinking. OK, so lots of people say you should buy a product is better because it does this and it does that. And it's made of this and it's red and it's, you know, nobody cares. You have to hit them emotionally first, and then and then you have to justify it rationally for them to buy. So think about it. We literally look at euros. We look at biology, human biology and using that. That's how we create our bullet points. How powerful is that? And it's true. It sounds kind of silly. It sounds kind of crazy, but it's absolutely true, and we can see this with their everyday life. So we started the benefit support claims of the future. And then finally, when I like to do, although you could, you could for your five bullet points for your fifth bullet point. What you could do is just repeat and have a benefit. Number five and support it with features. What I like to do is always remind people of Amazon's return policy. So if used Amazon prime, uh, you know, you can, you know, if it because for ask for a refund within 30 days, you know they'll get that refund, I believe. I think there's certain products that may not apply for you can opt out or something like that. But you definitely want to. You know, if a customer as a problem, you definite want to be able to refund them and not have them, just come on. All right. Negative reviews, anyway, Right? So So you want to do that anyway, But just remind them, you know, risk when I like to have a risk free guarantee. You know, if you don't love your product for any reason, we will refund your amount within 30 days with no questions asked. You know, something like that, which is there, which again I found is very, very powerful. Okay, so So yeah. So this is the overall formula. This is the reason why Now let me give you an actual example. So this is just an example. Don't critique my copy writing skills I'm not a copywriter, but I still think this is pretty good. So let's just kind of take a look through it. And again, the These are bullet points for our hypothetical detox. Foot back, foot pad brand Wake up Feeling refreshed. Our footpads are specifically designed to pro deeper and healthier sleep so you can wake up feeling fully rested and refreshed and maybe fully rested and refreshed every morning. Something like that Designed for comfort are pads are designed to stay on your feet during sleep, with minimal sticky residue left over for extra support. We also recommend wearing socks, and I'll explain why I said this in a second. But you see what I did here with the beginning? Wake up feeling refreshed, designed for comfort, of comfort, refreshed, relaxing lavender scent. Right relaxing. Feel the results. You see how these are all emotion based. These are all benefits, right? Get someone really emotionally tied or excited about the product, and then I back it up like, for example, relaxing lavender, Lavender said. Maybe I read through all the negative reviews, and I found that unlike other footpads, Rob Relief is infused with the natural scent of lavender, which promotes better sleeping natural relief. So let's say I was reading through the negative reviews and time and time again, I'm customers saying, I hate the smell. I hate the smell I hate the smell Smells terrible. Well, what we did with our product one of the ways we differentiate it is we created this relaxing lavender scent. We knew that people were using our foot pads for sleep, and we knew. And we know that lavender is is a great smell, and it helps people with sleep. So we infuse the natural scent of lavender inter footpads that helps promote sleep, and it smells better. So right, so that's that's how you basically look through your again. If I've automated that you on this and you haven't, you know, if you don't remember or you haven't watched it, be sure to go back and actually watch that now. But just to kind of summarize, you'll go through your competitors top positive and negative reviews. Look at where the top by positive things people are saying about the product, you know, with actual data like you know, for example, wake up feeling refreshed. How many PTO did people care more about waking up, feeling refreshed or about your something else, right? You have any kind of tally up? You know, whichever benefit is said the most number of times and then also look at the negatives. What are people saying that are negative? Right? You can use that to create your product. Now that you've created the superior product, you need to let people know and show them its superior. So that's how you're gonna do it is with the part is with these bullet points as well as your images and other things as well. So So yeah, so benefit. You know, um, supported by future. Over here, you can kind of read through it as well. And finally, we have a risk free guarantee. If you aren't fully satisfied with your rob early footpads, we may be for any reason we will offer a full 30 day money back guarantee with no questions asked. Right? Really straightforward, really impactful, right? We're, like, so confident in the product. If you don't absolutely love it, get your money back. So again, that's a benefit, right? Risk free guarantee, right? There's no risk. You know I have the freedom to choose, So yeah, hopefully this is helpful again. What you would do, create your bullet points first again, make sure that they're based on actual data that's going to set him so much apart and really help you. It actually makes things easier when you go through the reviews of your competitors. And you see, this is why people are buying and why they're not. You know exactly what to write down. Otherwise you're kind of like I don't know what to right right to it. So it actually saves you time and actually gives you more confidence. So do that right? Your bullet points out. Make them sound, Aziz. Great as possible. And by the way, if you have trouble with copyrighting, if you don't feel like you're really skilled in that you can always outsource it. There is a company called ad zombies and also, uh, provide a link to this as well. Or you can look them up as well. But I'll try include a link and try to get some kind of discount with them. So working on that. But they I've hired them before, and they've actually done a really great job with one of my listings. They write the bullet point of your product, the bullpens of your product, for a pretty reasonable price. So I include a link to them as well. That's just one example. There are other options out there as well. But just in case you don't feel like you're skilled enough again first I always recommend do it first and then outsource. Don't outsource first because you may think you're not good at it. Then we start getting into it. Oh, that's actually sounds pretty good. Make sure you are. You're checking for grammar. Make sure that you have other maybe family and friends. Read it over to make sure it sounds good. Their input of how to make it sound better on then, if you it's really not working out for you. What you could do is kind of outsource it inexpensively to a pro. Okay, so that's why I recommend doing and once you get it sounding perfect, sounding great, right? In my opinion, this is an example of something that would sound pretty good, right? This example here. Then go back to your keyword list. Take your top search relevant keywords that you haven't already used in your title or you're back in keywords and then kind of see if you can weave them out, see if there's there's places that makes sense, toe. Add them into your bullet points. Then once you do that, you're done and we're ready to move on to the next section, so let's go ahead and do that now. 11. 2 FREE Ninja Hacks To Make Your Bullets POP From The Page!: in this lesson, I'm gonna share too simple yet extremely powerful tips that you can implement right now to instantly improve your Amazon listings conversion rate specifically with your bullet points . Okay, so we're gonna for this example we're gonna use on this desk organizer or just the example of desk organizer. All right, so here's there's some example of bullet points again. I didn't write these. I would written these much differently. These pride don't follow some of the criteria that I lay out, but I live. Just copy and paste these from listening that I count on Amazon. Okay. Looks okay, right? At first glance, con pops a little bit cause you have the bowl in the front. Maybe could make it pop a little bit more emojis. Although again, keep in mind that a moat using emojis is technically against Amazon's terms of service. But something that's not against Amazon Stripper service. They can still help you make your bullet points in. And your description stand out is by using Unicode. So So we have the before right here, OK, and the after right? Essentially, we've just kind of bold id some of this all caps text is pretty much all it looks like that we've done. And it stands out a lot more than it did before. And, as you know as a result of that can ultimately prove your conversion rate. So how do we do this Really, really simple. And again, this isn't against ambulance service service. What we're gonna do is take any text that we want to make bold were to take that text, put it into a convert free online converter, and it's gonna turn our tax into unique in a Unicode or Unicode. I don't know the correct pronunciation on. Then we're gonna go ahead and paste it in here. So essentially, we're turning actual letters and characters in Unicode. Okay, so it looks like letters, but it's actually not. So keep that in mind this text right here. So, for example, we have professional looking organizer, and I would definitely change. That is so lame. But professional looking organizer, um, this is actually index, the word organizer looking professional. This can all be indexed by Amazon. This, however, is not indexed by Amazon because it's not actual text should keep that in mind. Doesn't mean Oh my gosh. Then I can't do it. It's gonna hurt my listing. No. Just make sure that if you are using some of your main keywords in the beginning your bullet points, which I usually honestly don't. Just as a product of kind of my process. But if you do just kind of move them somewhere else in your bullet points or just somewhere asset within your listing. Okay. So with that being said, all we're gonna do is we're gonna go copy something here. So do anti slip bottom. Okay. Paste it into this website here. I'm gonna include a Lincoln description, but can literally google this unique text to Unicode converter. You just google that online confined free. This will likely be the top church results. But if you would like the URL, it's que ese w dot wtf supports. Last you ford slash convert dot c j c g. I question mark text equals and then you enter whatever your whatever your texas In this case, I have anti, uh, slip bottom eso so you. Anyway, we enter it in here, click on show. All right, then we have all these different options. You can choose whatever option you would like my personal favorite is that's a little bit not too crazy and too out there That looks a little bit more professional overall. Is this math Sands Bold right here. I like this one a lot. So I just go ahead and copy that. You can do this in a Google doc. You could do this directly in your Amazon listing on the back end and just go here and then we paste right, which we've already done here. OK, so it's really that simple. Go ahead and do that now with the beginning or anywhere that you want to kind of add some bold text. In this case, I was using all caps you can use, you know, regular kind of sentence case a swell. So it's whatever you'd like to do. That's one little hack. It'll take you less time to do this. Then it took me to explain how to do this. Likely eso that's number one and then really quickly Number two again dealing specifically with bullet points is what I want you to do. And this can be helpful also during your product research phase and definitely as well during the kind of copyrighting face creating your Amazon listing phase where I'd highly recommend doing is going to at least one of your top competitors like the number of competitors. So let's say it's this in this case, uh, you know, this is the example. All right, Todo, get the healing 10 Karam extension again. You get it for free. Like I mentioned before. You don't need the paid version you can get. You can do this with a free version. Go ahead, get it signed up for an account. Install it once you have the healing 10 chrome extension installed. Go ahead and click on that, which I'm doing right now. What you can't see, but I'm clicking on it right now. Then we're gonna go ahead and click on here to review downloader okay, in ascension. And then from here, make sure it is may not be selected, So we wanna make sure that selected and they were gonna click on this button, which is as extract, OK, And then what will happen is it takes some time to load. So I went and just kind of created this, uh, once it loads, you're gonna get a page. It looks something like this right? You're showing all reviews and some data relating to all the reviews. But I like to do is go ahead and click on analysis. And the reason for this or what we're gonna do is essentially for our copyrighting. We want to use the same words that our customers that our audience is using to describe their pain points, their benefits and how they describe products. Okay, so basically the words that customers were using, we want to make sure we use those same words. It's really that simple, and the potential is really helpful for doing that. I'm actually the process of creating a much, much more robust and refined and ultimately, I think better. Amazon Review analysis tool that could do a lot more right, And I'll maybe I'll put a link to that when it comes out if you're interested. But for now, this is really helpful to when I love the healing 10 tools. So what we do is we run through everything I said. Click on analysis, and here we can find the top most common phrases for that top competitors er on. You can combine this with multiple competitors to really see you know, some of the most consistent phrases. So here's an example. Easy to assemble. This is one of the top benefits of this competitors. So maybe that's something we need to compete with, right? We want to make sure that we let people know. Hey, we're also easy to assemble. That's gonna be one of our kind of that's gonna be away. We compete with our competitors, All right. We should also have some differentiation. But maybe that's something we really want to call out. So what we do with our listing is maybe I start the bullet point is, you know, assembles, assembles and seconds, for example, assembles in under an under 57 seconds. You have something kind of like that benefit space. Like, really quick, easy, breezy set up something like that Really quick, easy set up. And then, you know, Dash and then I have the rest of bullet point there. Somewhere in there, I would write with are easy to assemble packaging. But I would make sure I include that phrase easy to assemble or maybe even easy to assemble and put together because we have it all kind of together here. So I'm easy to assemble and put together. I would include that term that phrase somewhere within my bullet point to make sure I call that out. So that's actually gonna help you improve Because you may be thinking somewhere I don't really know what to write. I'm kind of stuck. This can really kind of help get you going cause, you know, kind of you know, there's gonna help show your number one, you know, top pain points as well as benefits with existing products on the market. Which is why I said that this could help you product research. And the number two is you can see the exact wording your customers were using, and they just kind of use that in your copyrighting kind of helped build out your copyright . Okay, so tip number one, take your text that you, uh, in the beginning, your bullet point. At least you could also do some more in here later on. But take the beginning. Your bullet point. Copy that. Go to a A text to unicode converter free. There's probably several of these online paste it, make it bold. Then save your listing. That's gonna help your ballpoint standout increase your conversion rate number to go to your top. At least one competitors, if not like top five competitors, run the helium 10 on review analysis tool. Okay, and then go to the analysis section here and just look at some of the top phrases. Make sure that not all these phrases but the top phrases write the most used phrases are somewhere in your bullet points as well as your description, because that's gonna really help you resonate with your customers in ways that they don't even understand. They don't realize how they're gonna be reading. And they were like, Oh, my gosh, this like I was thinking about this and they, like, called it out, specifically writes, almost kind like you're reading their mind in an ethical way in a good way, so that both of these combined is really gonna help improve your conversion rate. Really not that difficult can actually improve the process really easy to do, and I hope you find it helpful if you have any questions. As always, let me know in Q and a section and let's go ahead and get into the next video 12. How To Check Your Keyword Rank On Amazon: after you've done all this work creating and optimizing your Amazon listing, you want to make sure that you're getting indexed for at least your top search keywords. So there are certain tools, like healing tendon seller tools that will tell you out of your entire keyword list will keep track of key words that you are index for. And if anything happens to where you don't get indexed, okay, which is really, really powerful. That's why I have a monthly subscription. However, I want to show you a freeway to check if you are your A scent or your product is being indexed for a specific keyword. Okay, so keeping on with the detox foot pads example, I went ahead and just took. Let's just say this is my ace in here, Okay? So take your ace in, put it into the Amazon search bar space than the plus sign space, and then whatever keyword you want to know if you're in next four. Okay, so in this case, we want to know if we're indexed for the term detox. OK, because we're detox foot pads. We want to make sure that that for the word detox were able to show up for that keyword that were even indexed. So we go ahead and hit, enter and what this is going to do. If we're index, it's gonna show our product listing is one of the results. Okay, is actually, it's actually should technically be the only result. But as we see here, right, this is our listing. Here s Oh, yes, we are indexed. You see, there's all these other listings. These air just sponsored product ads. Okay? So just ignore these are all sponsored. They don't matter. These are all ads. Um, as long as your listing shows up, that's a good sign. Now let's do something else, right? Let's Let's think of something that we would that we shouldn't be indexing for eso. Let's put in dog, right? We should not be indexing for the word dog. So go ahead, enter that end and there we go. So if you see this message, right, let's say you enter in your ace and plus, and then the key word and you see no results for, you know, uh, this text here. Okay, that means that you are not your product is not index for that keyword. You need to go and revisit and think. OK, why am I not Index? For example? Let's say like lets you detox. Let's do let's do organic detox foot pads. Let's see for lets you were index for organic detox to detox foot pads. Yes, we are. So So we're also index for the term organdy tux with bad. I just want to kind of give an example to see if we could, um, trip him up. But there, there obviously index. So So, yeah, this is just an example. So for certain keywords and especially like your top 10 keywords, you want to make sure that you are index for all of those. So I would highly recommend right now, going through get it? Get your a sense to go to your product page, scroll down to product details and you'll find your ace in there. It's also in the euro usually starts with B like be zero and then alphanumeric code after that, so find it put in the Amazon search bar plus and then the keywords, so it could be a specific word or phrase that you want to see if you're if you're being indexed for make sure you check, check in on it. If there's anything you're not being in next four, especially for your top keywords that you want to make sure you go back in your listing and maybe, you know, play around a little bit. Put it, you know, take a cure to make sure you put it in. It could be the title bullet point descriptions. It needs to be somewhere somewhere on your listing, that specific phrase or that specific keyword. Wait 15 minutes and then retry and rinse and repeat until you get everything where you want it to be. So again, there are tools that help you out with this, like seller tools and healing 10 which I have, um, affiliate links for. Then I'll give you. But again, this is a great way to kind manually check on its again, obviously free. So if you have any questions about this, let me know. But hopefully this helps and let's go ahead and get into the next video 13. STUNNING Amazon Product Photos WITHOUT Breaking The Bank: All right, so if you're watching this, you likely already know how important your Amazon product images are. But just to really briefly reiterate, you've already heard me say this before. Your customers cannot taste, smell, touch, or here your product, therefore, visual stimuli in this case, when selling anything online, is the most important, especially when it comes to your Amazon product images. If you have poor images, you will not sell products. And by the way, if you currently have poor images on your listing and maybe you're looking, you kinda know that you want to improve those. That's great news because that's a huge room for improvement. This is one of the most underutilized sections of your Amazon listing that I see kinda the most underdeveloped and the most opportunity for most Amazon sellers by far. So this is definitely to help you. I just want to reiterate the importance. And then just a couple of kind of nuts and bolts. So for Amazon product images, you can upload seven to nine images, okay, I really ultimately you can upload nine. However, when you go to Amazon and you just click on any listing including your own, you will see that in the left-hand side, at least on desktop, seven images are visible. Um, if you have nine images, then a potential customer or visitor can click to see the additional two images. So you want at the bare minimum seven images and as maximum of nine images for your Amazon product listing. Also another side note, as you can see here from this example of bows, that the very last kinda image, there's actually a video. So if you upload a video to your Amazon listing, which you can do and you can now do actually for a lot of non-brain registered sellers as well. I have a separate video about that in a post about that actually in our amazing escape plan Facebook group. But basically if you upload a video, that video will replace that last kinda seventh image. Okay? So if you are going to use the video, then you can potentially have, you know, six images. I would still recommend having seven regardless. And then if you happen to have a video that you upload to replace that seventh is totally fine. Okay, so shoot for seven. Pretty straightforward. And in terms of your dimensions and file type, what we recommend and what we have found works best. Images that are 2000 by 2000 pixels in length and height. And then in terms of the file type, you want to save and an upload a JPEG. So basically, look at your Amazon product images. They should end with dot JPEG. That's what we recommend. Better than PNG load a little bit faster, a little bit better for Amazon. Okay? So with that out of the way, let's actually talk about what Amazon product images we need. So at the end of this, and ultimately what I'd recommend for your listing is to have one main image, two to three product images, 2 to 3 lifestyle images, and in two to three infographics, ultimately coming to a total of between seven to nine images. We're gonna go through what each of these images are, how you can get these images as analogous at highest quality and inexpensively as possible and share some other tips that are really helped you just kind of provide some clarity about Amazon product photography and give you a step-by-step blueprint for it. So first we're going to cover your Amazon product main image, which is the number one by far, most important image for your Amazon listing. And I'm gonna explain why. So here's some examples of some different Amazon product main images, which as you can see here in all cases, are a nice, crisp, clean image of the product, maybe with a little kind of extra like you see, the cup here is not just the cup, the cup also being used, which can be okay with Amazon's unto us, which we'll cover in a second. But the product, Chrisman, clean, white background. That's pretty much what the standard is for your main image. And why this is so important is because when someone goes to search for your product or if you run any kind of Amazon PPC advertising campaigns, what people will see is pretty much your reviews, price point title, and then main image. And you know, out of all of those things where the most eye-catching, write your main image, okay, eyes are actually drawn first, the main image in general before the reviews and the price point. And while obviously there's only so much you can do about the reviews, there's only so much you can do about the price point. And obviously you have control over the title as well. But when you have the most control over and was the most powerful, that can improve your Amazon selling performance click-through rate and ultimately conversion rate is your main image. Okay? So what do I mean by this? Specifically, if your main image is smaller, if it doesn't stand out as much, It's a little bit more bland. Or if it's maybe a little bit more grainy and less professional than your competitors, then who do you think your audience and your customers are going to click on and ultimately buy from, okay, it doesn't matter if you have amazing bullet points, a plus content. Your other product images are amazing. If your main image sucks, you can kiss all your sales goodbye is one of the biggest improvements for most Amazon sellers. And I'll say this to scare you. Actually, it's fairly easy and we'll show you how to get really high-quality, inexpensive main images for your Amazon product listing by just wanted to stress how important this is and the reason you seek that all of these images seem to all have a white background. They take up most of the space and the image that are nice, crisp, clean. The reason for this isn't by accident, It's actually what Amazon requires. So make sure that you're following Amazon's requirements. Now these requirements here on the screen and go ahead and pause. Therefore, your main image specifically not for your other images. Okay, so just, there's a lot here, but a few main points that we already covered. These have a white background, needs to be crisp and clean and the product itself needs to fill at least 85 percent or more of the image frame. Okay? And that's not just for Amazon, just making up these random rules. Amazon has done a lot of analysis and they've tried to figure out, okay, what can we tell sellers or make sure that sellers do? Because ultimately if sellers are increasing conversion rate. Increasing sales and profit for themselves, then ultimately Amazon, through their referral fees and the storage fees and everything else, ultimately increase revenue and profit themselves. So it's kind of like we're in this together in a way. At least in this regard with Amazon, that this isn't just made up and it's just what Amazon requires, because what Amazon requires me to do it. But also this is going to help you overall by kinda following this format if you can try to break it and even get away with it, there's a good chance that people will actually still not click on you and you're listening because it kinda goes outside of this. Because sellers are a lot more likely to click on images with a white background on this frame, at least for the Amazon platform. Okay? So you look at that for reference before you take your main images. And then there are two ways of getting your main images. You can either take photos yourself or you can hire someone to do so. Now you may be wondering, well Sumner, how do we get images of my product when like I need to get images before my product goes live, right? Yes, this is true. So what you're gonna do is you're gonna take the final sample from your supplier. Take the sample, and you're either going to take that and use it yourself to get images or you're going to send that off to your photography agency. And they're going to use that sample to get images that you'll use. So you can get images before all of your inventory comes into Amazon and you go live. Okay, So that's kind of how that works because they've received questions about that. And option number one, do it yourself. Find a friend or a family member who has a really high-quality camera. If you have a really, you know, more up-to-date smartphone with a really, really high-quality camera on it. You can even get away with using that and actually get some really great high-quality photos with that actually. So just find a really good quality camera. That's step 1. Step number 2 is if you're doing this yourself and you plan on taking future main product images are just other product images in general, I would definitely recommend investing in this portable light studio. Allie and I used to own one and used it extensively before we started living abroad like we are in Mexico Now, if you weren't traveling so much, we would be using it all the time, very inexpensive. You can already make your money back on your first purchase with this, if you'd kinda do this yourself, I'm in basically any product that you can hold in your hands, you just put it into this box, turn on the lights. A perfectly lit, you know, beautiful background, perfect for Amazon product main images. And then also you can switch out the background from white. You can use red or different kind of black or other colors. I'm and use those for your other product images, which we'll talk about later. So you can really get a high ROI out of this, of a link to this in a description for a kinda my favorite lightbox that I'd recommend in case you're interested in that. Now you may be thinking, that's all cool. I get that, but I really don't have the I to do this. I don't really want to go through all the time and effort to do that. I'd rather just hire somebody. That's certainly fine, and that's what most Amazon sellers do. So if you do plan on going with an agency, feel free to look at, you know, any that you would like. I would really recommend that you look into share at studio. Okay, I've done a ton of research, like a lot into Amazon product photographers. And unfortunately there are not many that do a really, really good job at a lower price point. But with Shared Studios, this is the one agency I've found that has basically the lowest price now, the cheapest, but the lowest price for the highest quality images I found yet. And they can do your main images, product images, lifestyle images, infographics, and even videos, which is kind of a whole, a whole other video that I'll create an Amazon product videos, I can all be done right here. So not just for main images, but for all the other images that we're going to talk about, checkout share it Studios. Link will be to them in description section below. And Alan, I do Oliver own product photography ourselves. We used to offer this kind of service until we got super busy with all of our other projects that we no longer do that, but even with us doing this ourselves and kinda having control over our own product photography, we're actually considering outsourcing future product photography to this agency because they do such a great job and expansively and it's not really worth our time to keep taking these photos as we kinda progressively grow our business. So check them out for main images and other product photos. And the last point that I really want to stress, no one else is going to tell you this, this is super important. This is going to give you an edge over every single one of your competitors is to use Pig, okay? It's specifically what you wanna do is you want to get two versions of your main image, basically very, very similar images that are slightly different. That's what you wanna do, okay? And you can see two examples here of this sort of stretch band, like ballet, you know, stretch band. And you have option a and option B. Okay? And what is really shocking is that when you see some product images, you may be like, Oh, you know, option a is clearly so much better looking than Option B. I'm going to use option a as my main image for Amazon. I'm going to use an all my Amazon PPC, every single Amazon customer that searches for my product. That's the image that they're going to see. And I just know it's the best. Well, you'd be surprised by the number of times that you would be wrong. I'm surprised by the number of times that I am wrong. So what you can do is use a service like Pigou. Take your two image variations, send them into your target audience and have them vote and choose on which image they liked the best. And you may be shocked to find 70% of your audience prefers, let's say, version B over version a. And it'll actually detail and give their reasons for why that's the case. So when doing this process, whether you have an existing Amazon listing or you're getting started from scratch, just wanna make sure you're getting started in the best way possible and maximizing conversions and ultimately profit. This is one of the easiest, cheapest, and best ways to do that. Most Amazon sellers don't do this, but also most Amazon sellers aren't very successful. So this is a way to get a huge edge of a link and a coupon code for pick through as well in description section in case you're interested. You can do this with your main image, which I've definitely recommend if you really want to kind of scale up your, your conversion rate, definite recommend doing this with some of your other product images. This can also work really well when you're developing new products. And you have maybe two different designs in mind or even more like five different designs like do people like the pink one or the yellow one better? I don't really know. We can send in two different options here. I'm just, you know, your, your image with pink, your image with red or pink or whatever it is, and see which the audience prefers better. And that can actually save you a lot of time and money in the future from instead of you're going to launch a product that wasn't gonna be successful. You instead launched the design that you have much better data on, it's going to be successful. So anyway, I've gone to a whole lot more detail about this, but pick who definitely AB test your main image and your other images. Really want to dominate your market. Next, you're going to want two to three high-quality product images and product images, similar domain images. They can be images of your product with the white background or different kinda colored backgrounds or kind of settings, as you can kinda see here. The key with product images is you want to highlight different features of your product. So maybe zoom in or zoom out of your product on different highlighting, different textures and materials. Maybe you have really beautiful packaging. You wanna make sure that that packaging is very clear and evident in your images because a lot of customers are future customers may not know that just reading through your listing copy. Okay, so these are just some examples here. And again, how did we get product images? Well, there's kind of two ways. Number one, doing it yourself. Let's say you took your own main images. You have that little kind of portable studio. What you can do is also purchase these kind of fairly inexpensive backdrops. So like marble would a brick and concrete and other kind of backdrops that are extremely photogenic, that basically look like your product is kind of on one of those materials kinda like you see this video of me behind me actually have real wood, but you could use the wood texture here and have some really professional, high-quality product images. Very, very, very inexpensively. Okay? Again, if you don't want to do that yourself, then wedded recommend is hiring an agency to do that. Okay. Now you may be thinking, Okay, summer, what I would like some more information about the product images. We'll cover that a little bit here with lifestyle, okay, because it's gonna kinda go both ways. So got your product images great. Next we move on to 2 to 3 lifestyle images. These are ridiculously important for sales. Hey, if you'd already have images, adding them, I can almost guarantee will drastically improve your conversion rate. What our lifestyle images, lifestyle images are essentially pictures of your product being used and enjoyed by your target audience. Okay? So what do I mean by that? That could be your target audience, whoever that is, it. Is it young men, older women, kids? Who is it kind of using and enjoying your product into setting that they would use and enjoy your product. So for example, a great example here in the top right. Let's say we have a kind of this coffee pitcher, pitcher specifically for cold brew coffee. All right. So we have the person's hand kinda pouring it, right? Someone actually using it. And that's exactly kind of how we would use it. And as you can kinda see subliminally right next to the coffee cup. What do you see? You see this book that's open, right? Why would that be? Well, this seller knows that their target audience is likely, you know, learning or they're kinda reading books and they're learning new information. So they're kinda drinking coffee to kinda stay awake while they're cramming for exams or whatever it might be, right? So that just kind of an example I'm kinda covering up here, but that at the bottom right you see the five-hour energy. There's someone who looks like maybe they are working something on a tablet. They set it down because they're really tired. They're taking other five-hour energy and they're about to pop it open and drink it. Again, you need to think like your audience, where they be using this product, what do they need it for? And then that's where in that situation, whether they're actually using it or maybe it's in their backpack like the bottom left photo there. That's the kinda image that you want to have. Okay, so like I said, stress how important it is. Because basically the purpose of, the purpose of the product images is to show how great your product is on its own. It's good quality product, great packaging, all of that. The lifestyle is to show that the product is good for your customer. That the customer can subliminally kind of see themselves using and enjoying this product. And when they see other people, the other kind of human hands and human beings enjoying, they think, Okay, Other people have, it's kind of this like sublingual social proof. Other people are using it, enjoying it, then I will too. Okay, So I think if stress enough about that specifically and a little hack for you about this that very, very few people use, but billionaire Tim Ferriss has actually used, is using a tool like helium 10 to analyze the top positive and negative reviews from your competition. So I'll have a link to the healing 10 Chrome extension, by the way, to a 100 percent free tool. You don't need to pay for anything. And review analysis tool comes with a Chrome extension. I have a video about that here on the channel as well. But here's just an example. Okay, Let's say that our Tompkins were reading the reviews over top competitor. And we see the following. Okay, we look through their negative reviews and we see things like glue from label was very difficult to remove. One star. Adhesive is removable, but you have to use household rubbing alcohol to stars. Are you serious placing a sticker that leaves us removable glue on the whole bottom, one star, the label inside the bowl was stuck solid one-star, right? We'll get all these negative reviews because the sticker is hard to remove. Well, guess what? If I read this? This is my top competitor. What am I gonna do? I'm gonna make sure number one, that I have one bullet point. Easier, either easier to remove sticker, super easy remove unlike others. Or I'm gonna say doesn't include messy sticker that makes the product look terrible, right? Or something like that. And then what I'm also going to do is make sure that in one of my images might be a lifestyle image of maybe it's like a glass bottle for example. And I have a human hand very easily and effortlessly removing the sticker from that glass bottle. Okay, I'm basically what you wanna do is you want to figure out you and analyzing reviews is a great way to do this. What are the most important features and benefits to your customers? And to find the top seven, whatever the top seven hours, those are going to come. You're seven images, okay? Or maybe you know, with your main image there's not much you can do there. Just kind of a nice-looking photo of your product. So maybe you know, the remaining six image that you have, find the top six things. Those top six are going to become six images that basically hit on all of the important things that are to your customer. That's what you wanna kinda replicate. And the same with your bullet points as well. Obviously you have five bullet points. So top 5-year customers, that's gonna become your top five bullet points, right? Pretty straightforward. And review analysis is a really powerful way to do that. One other example just kind of solidify this in your mind because I know it may seem a little foreign to some of you. This was actually an insight from helium 10 themselves. So healing 10 was working with a client of theirs is getting Tennis is basically the software for Amazon sellers of it, basically this company healing 10, they're working with this Amazon seller who sold supplements. So they were reading through the customer's own reviews, write their own product reviews basically. And you know what they found? They found that many, many of the positive reviews all said a supplement went great with my morning coffee, goes great with my morning coffee. Loved having this with my morning coffee consistently, time and time again, everyone talks about the morning coffee with a supplement. So that was really insightful. And guess what they did with that after they read through the reviews and they saw that what do they do? They create at least one lifestyle image that showed. And it's not this image obviously, but because I can't share it. But of the kinda target audience, you're smiling, kinda pouring their cup of coffee with that kinda supplement bottle right next to them. Or them kinda like taking it with a cup of coffee in their hand. Because a lot of the customers know that they're going to buy the supplement. They're gonna take it in the morning with your morning coffee. But it's almost like the seller is kind of reading the mind of the customer and they know. And a lot of review analysis is almost like ethical mind reading. It's really powerful, it's free, powerful. Oh my gosh, I could go into a whole video about it, but I hope that kinda helps you. And if you already have product images, I think you'd really even scale up from what you're doing right now, because there's always money being left on the table and it can really help you lifestyle images to really capture more of that hugely, hugely underrated, great. Get at Sumner. How do we get awesome, inexpensive lifestyle images? Okay, well, here's one way. So let's say, right, you now have at least one sample from your supplier. What I would do is get, have at least a few samples from your supplier, take those samples and send those out to micro influencers. So basically go to Instagram and look for people either in your geographic area, in your city, or it could just be online in general, somewhere kind of in the world that are in your niche that have between 2000 to 10000 followers and basically reach out to them and say, Hey, we'd love to give you a free product in return for x number of images. And here's the type of images that we like. What's really great about Instagram is that it's a very visual platform. And another great thing is that a lot of micro influencers that have between two to 10 thousand followers, it's still a good amount of followers and it's clearly shows that they're creating valuable content. But it also is likely that they're not receiving a ton of brand deals. So if you reach out to them, There's a really good likelihood these influencers will be more than happy, especially if it's a product that they would love to use. That they would gladly take your product for free in return for some really nice high-quality images that for them is really easy. And what you can do is look through their profile feed, as you can kinda see here, this grid, you know, you can kinda see you have three images in each row. And you can kinda get a sense of the type of photos or the quality that they take. And that's the type of quality that you can expect for your own products. So super powerful, super underutilized, and do the same thing with getting videos for your listening as well. Just another little tip. Another way to get high-quality, inexpensive lifestyle images is let's say, going back to your main image, you already borrowed that really high-quality camera from your friend. What you can do is go ahead and find another friend who has a really nice house or go on Airbnb in your area. And that we've alien, I've actually done this and look for really nice high-quality Airbnb in basically kind of like this really beautiful place that your target audience would likely maybe live in or be utilizing. Maybe it's an office space, maybe it's more at home. And what you can do is invite some friends and family over, have little pizza party and then bring your product and have them kind of pose with your product and have fun with your product using it, you know, depending on what the product is of course. And then take photos with it or have your friend kinda take photos of with it. And it can be a very, very inexpensive and fun way to get some more lifestyle images as well as other images in general as well. Okay. Aside from that, obviously, if you don't want to do it yourself or you don't feel confident in doing that, you can always hire a service, like Share it studios. And last but not least, you'll want two to three infographics. And these are just as if not more important than your lifestyle images. So what are infographics? Really simple. Infographics are simply images with text added to them. And the purpose of infographics is essentially, you want to have images that contain text that highlight certain aspects that are not obvious or apparent. So for example, let's say you're selling a product and it has this green case that goes around it, right? So the case is green. And let's say you have a product image with the kind of packaging and the green case. All right, Awesome. That's very self-explanatory that your product comes with the green case. It's very obvious you can see that from the image. Now, for example, look at these top two kind of photos on the left, the backpack, and then that thermostat, right? So with a backpack, even if someone's wearing it, That's helpful to kind of get a gauge of whom I can envision myself wearing it. I can kind of get the size. But it can be very important, especially for a parallel type products or other kind of meeting more portable products that you'll want to have the dimensions of that product. So someone who was exactly what they can expect, very, very helpful for certain products. So that's one example, again, very simple to do. Next, kind of hearing the center, we have this sort of like thermostat or bottle. And basically, right, so we have the thermostat on its own. The picture might look beautiful. You might have this kind of like it's on, if it's 10 or if it's clear or whatever, looks really pretty, someone's using it great, but it's hard to kind of visualize that. It keeps drinks cold drinks cold and hot drinks hot. So in order to really hit this point home, which is kind of the most important aspect of this product with this seller did, is they made sure that they showed kinda two most commonly drink beverages. Maybe they surveyed their audience that or Hey, what do you, what do you usually drink out of a thermostat or what would you drink? Their coffee and water. Great. So for cold drink, we're going use water, hot drink, we're gonna use coffee. So they kinda use those drinks because those are commonly drank with this product. And then they clearly showed, Hey, it keeps, you know, beverages hot for 12 hours as well as cold beverages cold for 12 hours. Really simple, easy to understand. I'm in a really great selling point that can really set you apart from your competition, even though you might be repeating other information that's in your bullet points when you have this both texts with visual that really highlights that really important characteristic that can crush your competition. And you see some other examples here. Again, going back to what should I include for my infographics, completely depends on your product. What I'd recommend doing is first before doing any product photography, know your audience. What are the most, why are they buying this? What are they trying to overcome? What are they trying to avoid? Like what? They're looking at other reviews and the right, okay, I don't like this. What does your product do this because I want to make sure it doesn't do that. So you wanna kinda hit on all of those points. Basically the good and the bad, highlight that, that your product is either just as good or better or it won't. Do you know XYZ things with your copy and your images? And what you can do is, you know, obviously this requires a little more graphic design skills to create yourself. So I wouldn't necessarily recommend it. But what I would recommend is if you've already taken your main image, your product images and your lifestyle images. Take those images you've already taken and send them to a graphic designer. Specifically, a really great recommendation for graphic designer would be no limit creatives, we've used them in the past, were really happy with the results. We know many, many other sellers that use them successfully as well. So highly recommend checking them out on a new infographics potentially even like logo and other graphic design work, packaging maybe, and other graphic work for your brand. So check them out for all things graphics, not as much for photography, but more for adding graphics to your existing images, okay? Or if you just want kind of a one-stop shop where you can send in your product sample and then get photos of your products, infographics, lifestyle product images, main image, all of that. And go ahead and use Shared Studios, like if shared before. And I know it was a lot, but by the end of this, you're going to be celebrating, going to be so happy because your Amazon listing is going to have the highest conversion rate humanly possible, you're going to have a listening that you're so proud of. You want to share with all your friends and family members your customers are going to love and ultimately maximize the profit you generate from Amazon and be very proud and doing so, again, to recap, this is kind of the breakdown of the images that you want to have just for reference. And really hope you found that video helpful if you have any questions or anything that can help with, let me know and I look forward to seeing you. 14. 5%+ Increase in Conversions with A+ Content!: In this video, we're going to talk all things a plus content, formerly known as enhanced brain content or EBC. So when you sign up for a professional seller account, you have access to multiple parts of your Amazon product listing, including your title, your bullet points, your images, and product description, all of which we've already covered here in this course. And here on the screen I have an example of a product description that I just found on Amazon are not free to copy or anything just as purely as an example. And I've already shared with you a template step-by-step to create compelling, high converting Amazon product descriptions. And as you can see here on desktop, if we scroll all the way to the top, we see all of the kinda the most important information, the title, the images, the bullet points, reviews, price, all of that. And if we scroll down the page, we get to the product description. Okay. This is on desktop, on mobile. The product description actually appears above the bullet points. Okay, so it's much higher up on the page and much, much more visible. So the product description section is very, very important as well. Obviously, all parts of your Amazon listing are very shared with you. A template to craft compelling and high converting product descriptions. However, once you start selling on Amazon and you find some success, or maybe you just want to get started in the best way possible on Amazon, there's this opportunity to become what's called Brand register, okay, and we actually cover this later in the course so I won't go into too much detail, just the high level overview. And essentially what you can do is within whatever marketplace that you're selling. So if you're selling in the United States marketplace, you can register a trademark with the US government. So pay for trademark, the filing, maybe the attorney fees all of that to trademark your brand. So for example, if my brand name is Sumner brands, then I can get the word Sumner brands trademarked within the United States. Once that process is finished and I have my trademark, what I can do is basically take that trademark and go to Amazon to their Brand Registry program. And specifically you can go to brand services dot You'll get to this section here. You go ahead and sign into your account. And from there, you basically just answer some questions about your trademark and automatically for free become enrolled in the Amazon Brand Registry program, okay, So you have to pay and go through the process with the trademark outside of Amazon, then take it, basically sink it. And then Amazon will just review and make sure everything's legitimate. And then you become what's called a brand registered seller. So what's the point of becoming Brand Registry? Well, there's a lot of opportunities. And what we're talking about in this video, specifically in one of those opportunities is you have the ability to create a plus content for your listing. What is a plus content? Why is that important? Okay, well, again, going back real quick, here's a standard product description. If you're just starting off, this is what you'll create when he become brand register. You can create something that looks like this. Okay, this is still a look at this in the top left corner product description, right? These are both option number 1, option number 2. Here, these are both product descriptions, but as you can see, product description number 2, this is an example of a plus content. So a plus content is basically like a beefed up or enhanced version of a product description where you can have images, you can also have text as well. I'm in other modules that Amazon is actually beginning to come out with as well. That is very much more eye-catching, very even more compelling. And a plus content basically replaces your product description. So if you already have a product description, you'd become brain registered and want to use a plus. Basically, you'll have your product description, just leave it. You have to delete or anything like that. You'll create a plus content and that'll go over top and basically override your original description. But keep in mind your product description is, even though you won't be visible on Amazon, it's still indexed by Google. So it'll give you is actually some Google keyword SEO. So you just want to keep it there regardless of what you do either way, if you not go in with a pulse content, are you not getting brain registered yet? You stick with your product description. If you do in the future, become brand registered, leave the product description as is. But essentially like he's lazy here, very, very visual eye-catching and I can just scroll down a little bit. I'm just see a little bit more, just multiple modules of images in this case that you can see from this example, right? And how you can create this is we're actually going to cover that in the next video. But where you'll go within your account is once your brand register, go ahead and log into your Seller Central account. Once you are here, go ahead and the top left corner, click on the drop-down, go to advertising, and then click on Content Manager. Okay? Once you're there, you're gonna see a section that looks something like this. In the top right-hand corner. Click on start creating a plus content. And then you have two options of a plus content. And by the way, as the creation of this video, this brand story is brand new. The majority of a plus content that you'll see for now in the foreseeable future is this basic, okay? Now, I guess that we're going to talk about this more in the next video. Likely you're going to need a professional to kinda help you with this. Now, a plus content has been shown. This is from Amazon themselves. This is actually from an Amazon employee that was on a conference call, revealed this to myself and some other Amazon sellers that a plus constant on average increases conversions by 5.5%. So if you had a 20 percent conversion rate for your listening, which is great. Once you create an add a plus contents, basically a plus content description replaces your old description of just text. On that is shown to increase conversions on average by 5.5%. You have above average a plus content, you can expect even more. So that's 5.5% more profit every single month from whatever you're making right now. So it can be very, very powerful and a very worthwhile investment. And Allie and I used to do this ourselves and create this. We've now hired this company here, which I'll link share at studio. They're an amazing, amazing Amazon product photographer, videographer, a plus content. Reasonably affordable. I'm not super, super cheap, but, but very reasonable. And for the work that they do, very high-quality, extremely analytical, It's not just creative, they're very, very data-driven. And on average, their clients generate 300 percent increase in revenue over three months of using them. And we have seen an increase in revenue. They'd been amazing, okay, So can't recommend them enough. That's what we recommend and we'll talk more about that later. But anyway, you could try to take a stab at creating, enhance brain content or a plus content yourself. And what you'll do again, you can choose either one. I'd recommend if you're doing this yourself, go ahead and create the basic. Your designer. If you hire someone, can do either one and build, likely know what's best and actually help you, especially the shared studio and they'll tell you which option is best for your brand. Otherwise, if you're doing this yourself, just stick with the basic, which is very, very basic. It's actually very Advanced. Go ahead and name your content. So in this case, I'm just gonna say example. In your case, I would rename whatever product that you want to kind of attach this a plus content to, go ahead and name it that, whatever your languages. Okay, and then what we're gonna do is we have five modules that we can create. So I'm gonna go ahead and click on Add Module. And what do I mean by module? There's five different things you can create. So we have our company logo, comparison charts for images with text, for images with texts in a different layout. Just an image with a little bit of text overlay, another image with light overlay and so on, right? And you just keep going down and down and you can get to see all the options. Basically, you can select five of these options that will make up your content. Okay? So basically you'd have like image then, as you can see from the example that I gave you, these are just five, right? 12345. You see that right here? That would be five of these or sorry, not logo. Let me go down five images. Where is it? Just Passover anyway? Just five. There is standard image with tax and these don't have any tax, so it's just this 55 of these modules they use, used once in a row. Okay? So again, we're gonna go into more detail about how to structure highest converting a plus content humanly possible to ultimately generate more conversions. For those of you who want to become brain register or who already are brand registered. But that's what a plus content is. This is where you can find it and start creating, or this is where you'll give access to your designer and then they'll kind of input everything for you here. So I hope this helped. Of course, if you have any questions about this, let me know in the Q&A section below and everything that we'll discuss will also be in the resources section. So hope you kinda valuable. Let's go ahead and get to the next video. 15. Simple Trick to Make Your Listing LIGHTNING FAST For More Potential Sales!: If Amazon was just one second faster overall, they could see an increase in sales of up to $1.6 billion. What do I mean by that? Why or how is that calculated? So here's basically just of it. Just a simple fiber thing. Okay, the faster you are able to complete any kind of transaction or process online, that's less issues, less delays, less time for customers to think so. Ultimately, that translates into more money that your Ecommerce site makes. So this is true of Google on and you're looking up article. If you're looking up a video on YouTube, if you're looking for a product on Amazon or your Shopify website or anywhere else, the faster, the better. And ultimately the more money you will make on average. And because Amazon is so large, if they were able to improve their sights speed by one second, that could translate to a lot of money. Whether that's exactly $1.6 billion or not, that's the premise. So what does that mean for you? That means that, um, you know, by being part of the solution right by helping Amazon to kind of become faster you can actually get a slight edge over your competition and potentially even though it won't be necessarily, You know what put $6 billion in sales. You could potentially generate some additional monthly or annual sales over time. Um, and the way that we're going to do that, or or one way you got to get a slight edge is that user tool. I'm here at tiny j peg dot com, so it's tiny. J p g dot com, and I'll put a link below. But in case you have any trouble like that's the used type in tiny JPEG on, and you should get to a screen that looks something like this. I sent you what you do. Take your Amazon, your Amazon product photos, your infographics, your lifestyle photos, any photos using for Amazon, upload those into this file or into this section right here to go ahead and drop them in here on. Then what this site will do is compress the photos and essentially make them faster. And if I scroll down here just a little bit, we can see the before and after. So let's say, on the left hand side of my left, hand side here hopes if I don't move the mouse, all right, over on one side of the image. You see that this is the original photo on the other side. That's the tiny J peg result. And if I just kind of scroll, you know, passed, right, you can kind of see, So this is kind of like the original. And then if we kind of strolled away over this, this is after tiny JPEG. Not really any noticeable difference. Okay? And you make sure you do your own, you test it out for yourself and make sure that your images still look good, cause that's really what's most important. But essentially, you still have images that look justus good to the human eye, and you're listening to slightly faster, then all of your competition. And even if your competition was quick as well, just because you're faster you could potentially generate more sales. Whether that's 1.6 billion, Maybe not. But just this is just a free, simple and really quick tip that you can implement right now, either with yourself or with clients that you have on really kind of helped to improve even slightly your Amazon sales and results. So have you guys find it's helpful if you have any questions at all, let me know in the Q and A section, and I look forward to seeing you in the next video. 16. Difference Between 'Good' & 'Bad' Amazon Listings: I just wanted to quickly show you an example of a pretty good Amazon listing and one that's not so good. So you can see the difference for yourself. Okay? So I've just kinda typed in these are both cooking products, just kinda looking for some different cooking products. And here we have an example of a fairly good Amazon listing. There are definitely things that I would improve upon this listing. For example, I would maybe include more keyword, dance keyword rich title, changed some of the images and some other things. But overall this is a good listening and here's why. So the seller is using several images. They have lifestyle images, they have infographics, right? Again, I might change some. I don't think I would have this image. They have a video. Video, isn't that great? But again, still overall, they're utilizing several images. They have a mix of lifestyle infographics. So overall, you know, fairly good. We scroll down here for the bullet points, you know, peace of mind, safe and durable. Space-saving, or can say save space, right? Maybe better. Universal design. So overall pretty good, right? Benefits and features here in the, in the bullet points. And if we scroll down, so this particular seller has brain registered and has enhanced brand content. Okay, So this is part of the EBC or enhance brain content. So, so again, you can't really do this if you're just starting off with Amazon. But if you are brain registered, which is why I recommended I'm currently in the process actually becoming brand registered. But it takes some time because you have to get a trademark first before you can. So this company had a trademark, became brain registered, and that's why they're able to do this. So basically mixing with the images and text, okay? So overall, you know really well, they're enhanced brain contents really well done. Scrolls really well. I like it overall. So the descriptions really great. They're on bullet points are good. Images are, are fairly good. The title is what it is, but overall, a pretty good listening, right? And those are the things that I'm looking at. Now let's look at a not-so-great listing. All right. Here's a not-so-great listening hears why. So number one, look, there are only using two images. Their title is unbelievably un-optimized. It is so short, even shorter than the other one. And since this is a well-known brand and, and kinda get away with this. But again, unless even if you're dealing with well-known brands, right? If you, if you ever choose the kind of partner yourself with well-known brands and help them on Amazon. Or you launch your own products on Amazon. And you know, obviously you, if you're lucky and products, or in either circumstance, want to make sure that you follow each step. You want to have well optimized title, you know, well well optimized listing using utilizing all of the images you, no bullet points convey features and benefits in your description entices people to buy and all of that, right? So really short on optimized title. Only two images and the images themselves, I think. I mean, there are. Okay. But I don't, when I was looking at earlier look kind of like fake almost anyway. The images that you have, okay. We go down here, cast iron, porcelain enamel, porcelain enamel 0 exterior and the interior safe for induction of an embroider save like so boring, so uninvited. I do not care to buy this product, right? And they can get away with this because are well-known brand. But if you're not a well-known brand, you will not get away with this. And even then there's still missing out, even though there are well-known brand and they can get away with this, they're still missing out on potential sales by lack of optimization. Okay, so just keep that in mind as well. That just because somebody's, just because you're doing well or you're selling well, does not mean there's room for improvement, okay, And really simple improvement, make some simple basic changes and that'll echo on and generate more sales for months or years to come, right? So just something to keep in mind. And then lastly, we'll just kinda quickly look at the description all the way down here. It's okay. But they use the exact same like cream pot or whatever. This is a crock-pot or, I don't know, it's called cues in art. You know, three times in a row, like so it's very boring, you know, Karen maintenance, lifetime limited lifetime warranty. It just doesn't scream out like, Oh, you should buy us like, you know, doesn't get me excited to buy the product. I still have some questions like I would like to see some more pride about the product before I buy. So overall, not a great listing, plenty of room for improvement, by the way, if you want something you could always do contact cuz dinar seriously contact who's an art. Find someone on LinkedIn, e-mail, website, you know, whatever it is, get in touch with them and say, Hey, you know, I had the skills to help you improve your listing on Amazon. And I estimate you could make you'll generate significantly more sales and really improve your yeah, just generate significant more sales by optimizing your listing. I would love to give, you know, here's my free maybe you do an analysis for them or whatever. You can work with them, use what you've learned and then help them sell, right? I've done that with other clients. Okay. So you can do that too. So there's that or you can just use it for yourself and launch your own product. Okay. So so yeah, just something to keep in mind. Example of a not-so-great listing, example of a decent listing. And let's go ahead and get into the next video. 17. CORRECTLY Categorize Your Amazon Product: in this video, I'm gonna show you how to set up your Amazon product listing the right way. Okay, so the first do you want to do is go on and log into Amazon seller central. And once you're there, you'll click up here the top left to inventory, and then add a product that will take you to this page here at a product. We scroll down and what we're going to do is make sure you click here, create a new product listing, don't click in here. Don't enter in any Asians or anything like that. You want to create a new product listing, Okay, because this is obviously a brand new product, Amazon. So that's what we're gonna dio in here. If we were, for example, to take our competitors a sin, entered in here and build out or listening that way, we're ultimately hijacking. That's what's known as hijacking that that sellers listing. So instead of creating a separate listing, it's gonna all over information's gonna kind of be under that or we're gonna kind of basically high drafting that listing. Okay, which is not something we want to do. We don't want people to do that to us. But that's basically saying we have an identical in every single aspect, every single ways. An identical product, packaging everything to an existing product on Amazon. So that's kind of where you would use this, although for this case obviously would not. So I just want to make sure, you know, some people get some new sellers get messed up when they enter in information here, you want to enter it here. So we go ahead Creek click, create a new product, scroll down. There we go. And then when we're here, basically Amazon's gonna ask, you know what category is your product in? OK, so originally, Amazon was only selling books on, then later start expanding into other products and them or and then more and more. Now, right? You can buy pretty much anything on Amazon. So So that's why there are all these categories. That's kind of how Amazon works, right? It's my category. So what you want to do so you want to use the right category. Obviously, that makes sense with your product, and how you kind of are a good way to think about it or figure this out is if you go, Teoh Amazon, and look at your top competitors. Okay, so go to several of your talk competitors. Click on the product page like I have here, and you're a scroll down until we get to the product Details section. Once we're here, you'll see that the this product specifically is sold in health and household. So the overarching categories health and household and they're very specific. Category is bunion pads. Okay, so helping household and then bunion pads. So we're gonna see. And if we see this, you know, our top, all of our top competitors. They're all in health and household with bunion pads. That's a good sign that we should be listening in health and household, and then ultimately selling is bunion pads, and I'll show you how to do that. So they else to keep in mind our Amazon fees per category. So certain categories have higher and lower fees in general, for our purposes, your fees air like your Amazon referral fees are likely going to be 15% which is the majority. However, there's a couple exceptions and this could change in the future. So just something good to kind of look into because maybe, for example, if we scroll on here as you see mostly 15% we scroll down here clothing and accessories, 17%. Right, So, so higher. So maybe if you're kind of on the border of aren't if I'm in the clothing and accessories category or, you know, some other category, right? Maybe you consider put it listing your product in a different category to avoid those kind of higher fees, right of 17% vs 15%. Um, again. So what Some sellers do, and I'll scroll down here as well. So in industrial, scientific, gay industrial scientific has a 12% fee, so lower than 15%. So there's some sellers will just list all their products in industrial scientific that even if they don't relate to that category, and that's not a good idea. Okay, that actually doesn't help you in terms of ultimate optimization ranking one time. For whatever reason, Amazon change one of my products to a completely different category. I have no idea why or what happened. They change on their own. They changed my category and I noticed my my sales ranking. My sales started going down. I'm like what happened So, of course, within a few days I checked on my product listing and saw that I was listed in a different category. So I got a was on the switch it. And then after they switched, I went back up. So your goal is ultimately to be as accurate as possible. Okay, that's what that's that's that's what? Anything in general, right with Amazon, you want to be as accurate as possible. This just something to be helpful. And consider that if you're kind of on the border or you think you really could be in the industrial signs of a category, for example, that may be beneficial to you because of the reduced fees. But just make sure that you're ultimately in the right category, cause that's ultimately gonna help you rank and generate more sales. Um, and would ultimately make this kind of fee the change in this fee? Not as important. Okay, but something to keep in mind and all try to include a link to this if you know if I am able to, and if there's any issues, you just type in Amazon product category fees and you should be able to find this page all the Taliban. I'll give you guys the link to this. So with that being said, we're gonna go back to our listing and remember a competitive. It was to say, all of our competitors in House Health and household, and that makes sense for our product. So we're gonna go ahead and choose that. Then we're gonna look and try to think what makes sense? What makes sense? Well, it's and relax ation vitamins. No stationery sports. Sexual note. Definitely not that personal care Orel Medical supplies, household supplies, healthcare. Soon I would say personal care is what I would. There were skin Orel, lip hair, deodorants, maybe skincare body eyes face maternity, other, maybe other. Now it's your body body set, scrubs, moisturizers, Clint cleansers. No, that's more like your soaps and things like that. So anyway, it'll take a little bit of kind of going back and forth to kind of figure out. You may have to go back here, you know, just kind of see, but again, tryingto, um, choose what makes the most sense. And it's a little bit of a process, unfortunately, not so straightforward or, I mean, it will be pretty common sense, but I know it can kind of be, you know, skincare. Oh, it's for the skin. So let me choose this. And then it's It's not what you expect it to be, so we'll go ahead and just choose other skin care for now. Okay, So what is going to select other skincare just for this example to save you some time and then you will be required Enderson Basic information on Also, by the way, I recommend doing this step. So if you're planning on shipping new products Teoh, Amazon or apartment with Supplier, make sure you create your listing first to make sure there are no issues. For example, if you create your listing right and then Amazon says, Hey, by the way, this is a gated product or this is a restricted product, and that actually happened to me where I didn't create my listing. I was gonna source a product. And then Amazon said, Hey, by the way, this is a restricted product on Amazon, and I'm like, I don't know that right, So just make sure you do your due diligence. Just look up. Aims unrestricted products. Make sure your product isn't restricted, but it also just just like if you are shipping new products are creating a new product. You want to make sure that you create your listing before the products are before you pay your supplier. Okay, Just to make sure that you don't get any message back from Amazon saying Hey, this is restricted or there's some kind of problem. OK, so just something to kind of keep in mind and for product i d. Here is where you're gonna enter in your you PC coat. OK, so u p c code you enter that in here product name. So this is where your title is going to go. And as you can see for this category, we have a character limit of 250 characters. Some categories only allow 80 others have a 160. Some have 200 right? So just make sure that your title is within that character limit, OK? And this is kind of how you can know what your um what? You're obviously title character limit, But product name, That's your title. Okay, Product, I d. That's for you. PC code, which you can get from a few different places like barcode mania or I think, national barcode things like that. Technically, you should be using GS one. And again. I have a whole video on that. If you have questions, let me know, but yeah, you can get it inexpensively. Put it in here. Right. Whatever your UBC code is, product name. So for brand name and manufacturer, I like to put the exact same thing. So whatever my brand name is, that's what I put in to both here and here. If you don't have a brain name but your company name in, uh, in both of these as well, manufacturing part number. Um, so I think it's because of the category chose this shouldn't for my other products. I haven't had to enter this, and so I actually not really sure what I would enter in here is pride for this category, Specifically which I chose at random. Um, yeah, yeah. You can always request from your supplier the manufacturer part number, in case Amazon does ask you for your category, your account. So, in this case, let's say we're selling, um, you know, a 10 pack. So we're selling a 10 pack of detox foot pads. There's 10 and then your account is pad. Right? So we're selling 10 pads per per per product, right? Our product contains X number. So a lot of times, you know, it will be one, like, always have one, you know, one, whatever one, you know, maybe one bottle, one bottle, or in this case, it could be, You know, we have 100 um, capsules. So whatever your you know what is within your product, then? That's what you would want to enter in here. So you got kind of going go ahead, update that it's even finish head over to variations here in variations. Okay, So what is a variation? Variations Air Super important to your listing? Potentially right. And also, you got some examples, So variation is just as it sounds, right. It's a different version of your main product. So in this case, right, we have yeti tumblers and, as you see yet selling all different kinds of tumblers, black read all different colors, right? You can see that here, so different colors. And this is great for a lot of reasons. So Okay, so what you want to do in this section? Groups? Let's go back to the section you want to create variations. You You always want to do this step, whether you launch variations of the future or not, because later, if you ever decide you wanna launch variations, and I definitely would recommend it by the way I've been. Instead of launching new products, consider launching new variations. Okay, variations to a few things. One. If you have two or three or four options for when a seller clicks on your product, they're more likely to make a sale on your listing. That that ultimately helps your conversion rate for your listing helps you make more money . And then also, each variation has its own title bullet points description all of that so you can optimize with different keywords. Toe. Let's say you just couldn't fit all of your best keywords into your original product listing. You can get those keywords in by variations. You see what I'm saying so you can get a Knicks so you're listening. Become significant, more keyword dense, and it's gonna get found by more by more people. When people click on your listing, more people are going to assuming, you know, if you have good variations, more people are going to buy because there's a few more options available and ultimately makes you more. Sales helps you rank better, right? It's very, very, very powerful. I've seen several highly successful sellers that literally sound like like one product on Amazon with, like, 50 different variations. Crazy. So Variations air Super important. I'd highly recommend that if you ever think about launching a new product, simply consider launching the variations. Oh, and by the way, instead of when you launch a new product, you have to get new, you know, reviews. For that product, you have to establish sales velocity. You have the task to see if it's gonna work or not. With variations. You already know that your main product is selling and it's working well. And then it's meeting need. So when you launch a new variation, guess what? They all share the same reviews. So also, if someone buys your variation and they leave a review, it's all gonna be on the same listing. So it's just harnesses all this power right together into one listing and just makes it super powerful. So I've done this with all my products. I've seen incredible success. So so many people don't talk about this and it blows my mind. I think I think more people will. So what you want to do is go ahead and create variations. So maybe they Yeah, somewhere that sounds really great. But for my product, specifically, variations don't really make sense. Or I don't really know if I ever launched variation. So maybe I wanna wait. No, you don't. Because it's always gonna be harder to create variations later than now. So you want to create it now And you may have If you have some idea, that's great. If you don't, it's still okay. Still created. I would still recommend doing this, although it's up to you. So you have to select a variation theme. Okay. And in this case, this is actually super limited. Sometimes there's like a lot more options, but here, so we're going to have some different options, right? So you can only choose one. So choose wisely writes like Indiana Jones with the Holy Grail. Just choose wisely because you can't change this. You could potentially with Seller Central, but it could be a little bit of a headache. So you want to kind of off the bat choose the right category and you think, Oh, Summer. Then I'll just wait, because I don't know Well, what I'd recommend doing is choosing this size, name and color name. Okay, because this is kind of the best of both. You have color up here and then size here, right? So size and color together that gives you kind of more options. And by the way, if you never use variations in the future, if your summer I'm gonna create these variations. But I'm never But what if I never use them? That's totally okay. It doesn't hurt your listing at all. And it can only help. So why not? So here, we're going to do size, name, color, name. Okay, so then we just need to enter in Initially, we need to put in one size on color. Now we can add more later. We can add more sizes and colors later, but for now, we just need to enter in one. So for size, um, like, excel way can add multiple here. But I was gonna do one for now, and it's gonna be blue. Okay, So, excel blue. I'm gonna add the variation, okay? And then here for product idea. You want to select U P C code and you will need another UBC code for this variation. Okay, because there needs to be a one PC code kind of per variation or per kind of product so you'll enter in here. And that's why I recommend when you're starting off. If you're not really sure what you're gonna dio, let's go ahead and enter again. I'm using different types of barcode services. Sorry. You're sorry. You PC services should be pretty. It can be very inexpensive again. If you want to go that route, you know, enter in your price and quantity. So, you know, maybe quantity of one price is, you know, 25 bucks, so, yeah, whatever the information is, just enter that in, and you can always go back and add more variations later. But it's something you don't want to get started with. And a lot of people don't talk about that, so it's very important. All right, moving on. Next. We have the offer, so Amazon will ship and fried customer service, right? So, yes, you saying our your product and be fulfilled by Amazon. So in this case, you choose this. If you are gonna be shipping them from your home or from your warehouse, then you choose. All should be shitting myself. Pretty straightforward. It's even finished. And then finally are images. So our main image will go right here. Pretty straightforward. Right on. By the way, main image must have a white background, as I said before, and then you will have the option and enter in all these other kind of photos here in order . Right. So you're number two. Number three, number four and the order definitely does matter. So just pay attention. Just look at what your competitors are doing and how they're ordering where they doing Well , where they maybe not doing so well. And you could improve upon right? Just kind of think about the customer. You know what images with a You kind of take them on this journey of, you know, what would they want to see first and what may be most interested in seeing or what are your most powerful impactful images? Put those first and you know, it was a B test this later and you can also change this later. So don't worry this Go ahead and enter in your images Here. Hit, save and finish. And you are done for now. So you've now set up your Amazon listing the right way and your pride, wondering somewhat about my back and cures my description on a bullet point. All my other information, my price point. What do I do with that? Well, I'm gonna go ahead and show you that in the next video. So let's get let's go ahead and get into it. 18. Here's Where Everything Goes In Seller Central...: Where does everything go in Cellar Central. Well, I'm gonna show you in this video really straightforward and shouldn't take you much time at all if you've already done the work beforehand. So go ahead and log into Amazon Seller Central. You're gonna go to manage inventory, okay? And then you're gonna go to a specific product. So in this case, you probably have one product. And go ahead and click edit on the right hand side. That will take you to a page. It looks something like this. Okay, once you're here, you want to go up and click on the vital info tab. Vital info. This is where you are on title and some other information is going to go. You can see here. So we have our product name. So we have a product idea. This is our UBC code. So we just enter in the R code, right? Are you PC code here? Product name. This is our title. As we can see, we have a maximum of 250 characters. So you just make sure you stay within that brand name and manufacturer again. I like to use break my brand name for both your brain name of your company name. This is where you would enter here. You know your color. If you have a specific color, that's where you'd enter it. Not super important. Um, go ahead and enter that size and get it. Depends on I've size here because I chose to write the color and size variation. So if you don't see that, that's fine. And some products will have more required information is pretty straightforward. Others love less, so it kind of depends. And all this kind of scroll down here quickly. Okay. And then once you enter in, all the information is go ahead and click. Save and finish for that. That's your title. Pretty straightforward, right? So next we're going to go to so images up here, you can go ahead and click on that. I've already shown me that. That's just where you obviously upload your images Really straightforward. Go ahead and head over to description. Description is where we're going to put in our obviously description as well as our bullet points. Okay, so here, in product description, that's where your description goes. Okay? Again. Max of 2000 characters on may change in the future is, to be sure to check, check up for your product specifically if you're using HTML coding. This is where you would enter in your HTML, right just directly. Just copy and paste it directly into the box. And if not that find still copy and paste key product features Your product features are your bullet points. Okay, so this is where you put your bullet points. So obviously it's saying 100 max of 100 characters per line. You can choose whether you want to stay within that or if you want to go a little bit above that, which there are some. I've seen that there are some benefits of doing that. However, that's technique against Amazon, terms of service. So it's completely up to you. That's your decision. And then finally, down at the very bottom. There is a legal disclaimer in case you need any kind of legal disclaimer with your product . Some, you know, it may always be just good idea just to kind of put in some little bit of text there. But again, the description and benefit where the bullet points are most important for the section, and then finally right really simple are keywords. So in the keyword section, there are a lot of different um, categories, as you can see, so subject matter is obviously or subject matter fields again. There are five fields max of 50 characters each at the making of this video. But again, if it says anything different, just follow Amazon's T. O. S. Because it may depend on the product and then also below that as our search term feel right down here, search terms again. That's where you put your search terms. You just literally copy and paste measures within the character limit. Go down the bottom hit saving finish, and you are done really simple. So now you have your title bullet points description. You're back in keywords in your images all up there, well optimized on and you're ready to go. So within 15 minutes, give Amazon some time to kind of update, and then you should see your changes. Go live on your listing. If you ever need to go and make changes to your listing, this is where you would do it. And this is these are the places mainly that you would that you would do that so so, yeah, If you have the questions, let me know and let's go ahead and get into the next video. 19. INSTANT BOOST In Conversion Rates With This Simple Trick!: Do you see how this product has a crossed off list price here and then the final price down below? Well, I'm gonna show you how to do this in this video for your own products. And this is actually really great way to help you improve conversions. Meaning when more people look at your listing and they see that there is a higher crossed off price point and in a lower price here, right, they're more likely to buy because they're thinking that they're getting a deal or getting a sale. Okay, Now, with this, you maybe think Oh, well, that's because the product is actually having a sale. Not at all. I think about it. Let's say that you want to charge $249 like that's at that price point you're making You're making good profit margin. Well, you know. So this is the price that they already want to sell that and they're profitable selling at . And this is just a random, higher price point. Right where you actually don't have to have a sale in order. Teoh have customers feel like they're getting a sale. Okay, You see how powerful that is? So is going to help you make more sales. It's really simple to do so much to do that. So go ahead and go over to Amazon Seller Central and you're gonna go to manage inventory. You're gonna click on edit for a specific product, and you're going to go up to the offer tab. So click on the offer tab, and that's what will take you to this section here. Okay, so here, you're gonna enter in your price. So this is just whatever price what you actually want to sell at? Okay, If we scroll down here, we see that there's a section for manufacturer's suggested retail price for this section. Think about what is the highest price. But you could charge reasonably for your product. You know, what's the highest price? Do you think that you could kind of push your price to people that people would still buy it? If you're selling for 30 bucks, you bump it up to 100. That's probably, you know, a little bit too high. I've usually found anywhere from like, you know, 10 maybe even 15 or so is a general price range, but again, completely depends on your product. and it private work of a percentage based on a dollar amount. But you after selling for, like 35 maybe 45 maybe even like 49. So just think about the highest price point that someone would reasonably buy your product . And also consider testing, selling that product at that price point, maybe you start off when you're ranking a product. Star of Lower definitely tests with a test. A higher price point. If you have the best quality product. Phenomenal images, copyrighting well optimized, listing all of that right. You should definitely be charting a higher price point than your competitors. Not that like you could be. You should be OK. And there have been cases, many cases where I've seen Amazon Sellers increase their price point and start selling Mawr products with the higher price point than before. So really, really powerful. So anyway, consider testing, and there's software like Split Lee split. Lee is an A B testing software that I've used to test my price point and is actually help me find the where I can maximize what price point maximizing my profit. Okay, Very, very powerful, Highly recommended, But again, just for this video to start off you enter in your price of what you want to sell that as well as your manufacturer's suggested retail price just said that to her higher point hit save and what some? It doesn't work every time. Okay, so it doesn't hurt you, and it can only help you. So within 15 minutes, check out your listing and you may see that you have a you know, your price point here that you entered, for example. Let's say it's $45 crossed off and then your price of $35 showing. Okay, so so that's the way to get kind of crossed off. Price point and eso it sometimes works. Sometimes it doesn't with this method. If you guaranteed want this to work. What you have to do, or what you need to do is you need to sell at this price point, okay for a certain number of sales, and there's no definitive yet that I found on the number of sales, but you will need to start selling products at this price point for a certain period. Could be one product. It could be, you know, 20 or 100 right, you need it sells, You know, several products at this price point on, then it will automatically trigger. And you should get the cross off price point. OK, actually, network consistently. Okay, So? So you can just try it off, see if it works or not. If it doesn't, no big deal. If it does, it's great for your listing. And then if you really want to make sure that it works and really want to make sure you get that cross off price went, which is really powerful, and it'll give you a little extra boost year conversion rate. Then what you can do is set trying to, you know, sell at this price point for a certain period of time or for a certain number of sales. And then until you do see the cross out price point. And then you can just kind of, you know, start telling back at your your price point here. Okay? You see how that makes sense? What? You just raise this price point here, t match this one for a certain period time and then lower it later. Okay. So yeah, pretty straightforward. If you have any questions, let me know. Hopefully this helps. Let's go ahead and get into the next video. 20. POWERFUL & Little Known Hack!: Do you see how this cellar here has a coupon code to save 10% off. So I'm gonna show you how to create this type of coupon code, which can either be a percent off or a dollar amount off of your product. And the ultimate benefit of doing that is this ultimately gonna help you increase your your click through rate your conversion rate and then ultimately help you generate more sales? Okay, so with this, I recommend doing this testing this with all of your products because this little even those little green kind of coupon code or this little green snippet is actually gonna really help you stand out. I'm just visually from your competitors, right? If we scroll down here a little bit, we see on, here's another. You know, we have another seller here as well. In the more competitive markets, this is more common because a lot of top sellers know that this works right, But in lower competition markets, I tend to find that a lot of sellers don't know about this little hack, and it could be very, very powerful. So something I recommend doing just a little kind of tip is something you can do is have it coupon code for $1 off and increase your price by dollar. OK, so you're still making the exact same profit. But people feel like they're getting a sale. And more importantly, this is gonna help you stand out right on that little piece of lettuce and green kind of tax or that green box gonna help you stand out a lot. So let's go ahead. And actually, I'm gonna show you how to create this. So first, what you want to do is go on. Teoh Amazon Seller Central. You will go up to advertising, Okay. And then you're gonna click on coupons that's gonna take you to this page here you're gonna click on, create a new coupon that's gonna take you to this page here. What you're going to do is you're going to enter in your product a sin which I've gone ahead and done here. So product a sin hit Go! There we go. We're click. Add to coupon, okay? And then continue to next step. Next, you're gonna either choose a money off or a percent off. This is really up to you. I'm still testing to see which works better, and it really depends by what quality. But think yourself with common sense. I think about how much you know you want to give right and what sounds better. 5% or dollar generally on interest. For example, let's say you're selling a product for I'm just gonna make this up. But legislates it's $10 right? It's a $10 price, right? So you can either give 10% off or $1 off right, 10% of $10.1 dollar and $1.1 dollar, right, so is the same. So you could either give a dollar off for 10% off. You know, I'd recommend doing give 10% off in that case because it seems really silly. But it's it's very powerful that when you start getting into higher digits, so two digits versus one digit people subconsciously associate that with a better deal, right? Well, I'm saving 10%. That's huge versus $1 right? Even though it's the exact same thing, so you can test this. It can also use your common sense, not a huge deal, just kind of choose one. So in this case, I'm gonna go ahead and actually do a percentage off. Right? So 5% off. Um, Then do you want to limit the redemption of your coupon to one per customer? That's up to you. For me? No. Allow coupon to be redeemed, because long is it's, you know, low enough. Coupon. This is going to help me. Uh, you know, I'm gonna be profitable on every sale, so feel free to use it 1000 times. That's totally fine, right? You know, on budget. So for a budget, go ahead and put in, like, a $1,000,000 like, literally a Zayas. You wanted to go. So basically what the budget is is that once the coupon is spent to a certain amount than the coupon is over Okay, so it depends if you have a really high coupon, right? Or percent off for money dollar off, then you would want to send a lower budget. But if you just want this toe to stay on your listing indefinitely and by the way, you can always turn this off at any time. So what I do is literally put in, you know, one million or 10,000 or whatever. Just a very high. Well, usually one million. Right? Very high number to make sure this is all my listing indefinitely. And if I want to turn off, I go ahead and do that manually. OK, So yep, continue on to the next step again. Very simple. So you can choose right here. A definition. It's pretty self explanatory, right? Save 15% on hand sanitizers. Just You can just enter the name of your product type or your brand name. That's what I would I advise you to kind of enter in here. You can either make this Onley eligible to prime members, student members and family members. I'm actually not super familiar with but prime members. Or does anyone using Amazon again? I'd recommend just doing it for everyone using Amazon. Unless you have a specific strategy want to use? There's that those options available selected your duration so it needs to be between. This is showing 1 to 90 days, which I think is a relatively new So, yeah, so if you're only allowed a maximum 90 days, Daniels have to make sure you use. Write a note that if you want to renew the coupon and keep it going that within 90 days off the reader within 90 days, they have to revisit and create a new coupon code. Or just get it back up. OK, so you can just start inundate here. Where is gonna do something random? I just do like this. Okay, I was gonna do that. Continue to the next step. Okay? We should just take a second to low. Yeah. I didn't enter a title. Um, product. There we go. OK, finally, you review all the information, make sure it's correct, and then go up over here and hit. Submit. I'm not gonna do that cause I don't want to create this coupon code. Go ahead and do that. And then, boom, you're ready to go. It will take some time. Generally, I find it takes up to, like, four hours for the coupon to take effect. So just keep that mind also, if you know, you just keep that in mind when you're creating your coupon. But other than that really simple, really straightforward. And the end result is that you're going Teoh have a very visually appealing and a value proposition that's gonna differentiate you from your competition and ultimately generate more sales for your Amazon listing. So definite questions about it. Let me know, and let's go ahead and get into the next video. 21. Improve Your Customer Service AND RANK With This Secret Q&A Hack!: in this video, I'm gonna share a secret hat that most Amazon sellers aren't even aware about. This hack is gonna ultimately help you differentiate yourself from your competition and improve your search engine ranking. Okay, so on Amazon prospects or potential customers have the opportunity toe ask you questions about your product, right? Actually, they just ask the entire Amazon community. Ah, batter particular product. And you can find these questions, right? If you have any associate with your listing here and the longer you sell on Amazon, the more questions you will get about your product. Okay, so just keep that in mind in certain products, get more questions and others is what I found. But here we have 70 to answer questions. So let's go ahead and click on that to show you the section. So basically, you know, a potential customer asks a question about this product, and either you, as the seller or as well as other Amazon users, can answer this question. Right or other other customers can answer this question for them. Okay, As the seller, you always want to respond to every single question you get. I'm in my experience. I really don't get a ton of questions every day. It's probably, you know, every week I get questions about my product. It's really not that much. And it's not that hard to respond. Okay, so number one respond. Number two. When you respond, be professional on helpful in your response. Okay? And do and be honest and respond to the best your ability as we see here, right? We have a question from from a potential customer. And they said, Can you straight hot oils with this, like after browning hamburger meat? Right. Um, we had a Dean said Yes. This is exactly what I use it for recently. And then Look, this is what the seller said. Sure. How unprofessional. Right. So if that was the only response, right? And you're in your and, you know, maybe you're interested in buying the product. You looking through the question and answers, or you have a question yourself and you ask, and they say, Sure, we're not even yes or no, Just like sure, sure you could do it. May be, what a terrible response. So, yeah, one respond to respond well and professionally in number three, here is the key. Uh, respond with some of your top search relevant keywords. Okay, so right, You're so this way to recommend doing okay, right? Your response out and making us professionals possible. And then see if it makes sense to insert one or a couple of your top searched on keywords and relevant keywords. And use that when responding to customers. Okay, Because the question and answer section as well as the reviews, these air, all text pieces of text, they're all associated with your listing their part of your listing. Okay, So what Amazon is indexing and, um, and reading different product listings, right? This is going to be a part of their analysis now. I don't know how heavily Amazon waits this the's keywords that are in the question and answer section. However, it definitely doesn't hurt. And since you're already going to be responding anyway, why not just respond with some keywords? Right. So just make sure you have a nice detail, like a nice you know, professional response. See if you can include some your highly searched relevant keywords or key phrases when you respond, and one your customer service is gonna highly differentiate you because this type of response is so common. Either there's so many Amazon sellers that don't respond, or if they do, it's terrible like this. That's what sets you apart. The customer service aspect and the number two is adding in those keywords. You're gonna get more keywords on greater keyword density with your listing, which will ultimately help your search engine ranking. So I hope this helps really simple to do. If you have any questions, let me know and let's go ahead and get into the next video. 22. SECRET Amazon Q&A Hack #2: in this video, I'm gonna share another little hack that can potentially improve your listings conversion rate and your keyword optimization. Right? So I'm here on a random listing. I just shows the kettle bell in this case, but this could be for any product. So this could be for your product or anything else. Uh, what you can do is scroll down one to go to this listing or any listing until you get to the customer question and answer section right, which looks something like this. And again, it will depend. I'm doing this on desktop. It's different on mobile, but essentially right. Customers have questions about your product on you, as the seller, and other other customers as well or other Amazon accounts can respond to this as well. But what this could do is if you have some of your main keywords. Both this could be in the question as well as the response. This can actually help improve your Amazon listings overall cured optimization. And if you're able to provide questions that customers have that your competitors aren't able to do that could give you a little bit of an edge and ultimately improve your conversion rate. Again, it's something simple, that sort of gonna have a huge effect. It could, but not necessarily. But the reason bringing this up and my little kind of hack is your friends and family can't buy your product and leave reviews, but they can buy your product or just go on your listing on Ask questions so somebody could do to kind of give you a little bit of a head start. A little bit of a jump right off the bat is go to your top. Competitors are your top competitors. If you're in a lower competition niche and find the top 10 to 20 most commonly asked questions. Write those down and then have your friends or family. You know 10 to 20 friends and family members. Ask those questions specifically on your listing, and then you as the seller as soon as they're posted or relatively soon after they posted you go ahead and answer, and again you can ensure that that some of your main key words are in the question, as well as the answer to helping with conversion, are to help you with Cuban optimization and then also, when responding, you can always responded away of, you know, kind of showing how you're different than your competitors to kind of help improve your differentiation and your, um, your conversion rate. Okay, so that's just a little trick that you can do right off the bat instead of having to wait, because you will likely get questions and answers over time. This is a way to kind of do it a little bit faster and give you a little bit of abuse. So I hope you find helpful. If you have any questions, is always let me know in the Q and A section and L 1/4 seeing you in the next video. 23. LAST STEP!: Congratulations on completing the Amazon SEO and Listing Optimization masterclass seriously, did you know that only 10 percent of students make it this far to this video in the class, which literally means you're one of the top students who has ever enrolled. So congratulations again to you. And there are only two things left for you to do. So first, all of the information in the world means absolutely nothing unless you take action. So what I encourage you is you now have all of the knowledge, tools, and resources that you need to make serious improvements to your life. Take one thing, even if it seems small from the class and apply it today. And I want you to promise me this because even if you take a small step, this is going to create a snowball effect that can have a tremendously positive impact on your life. And of course, I want to encourage you if you have any questions or hesitations or anything that you need help with, or you'd like to share your success in the future with me. Remember I'm here all times to help you in any way that I can. So don't hesitate to reach out. And number two is if you could take 60 seconds to leave your honest feedback about the class, that would be tremendously helpful to both myself as well as hundreds of other Skillshare students and we would greatly appreciate it. And lastly, if you enjoyed this class, be sure to check out our other top rated classes here on Skillshare, ranging in a wide variety of topics, including Amazon, FBA, and e-commerce, Pinterest marketing and advertising goals, setting business branding, YouTube, SEO, and much more coming very soon. So be sure to check out those other classes in case you're interested. And again, thank you so much for choosing us. We're so excited for you on this journey ahead. And again, we're here at any point for anything that you need. So don't hesitate to reach out, wishing you all the best and look forward to seeing you in future videos.