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1 Videos (2m)
    • What is Agile Marketing?


About This Class

This course will introduce the Agile marketing frameworks like Scrum and Kanban and it will also explain how to apply Agile within marketing: from defining team roles and values to running meetings or events. Anyone who has a complex marketing campaign can benefit from using Agile marketing. Whether you’re working on your next digital marketing plan, specific campaign execution, or planning a social media campaign or a marketing event, you can use Agile marketing.






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Femi Deji Olajiga

Agile/Growth Marketing Strategist

Femi Olajiga is an agile marketing Trainer, Strategist, and high-performance team Coach.He is the author of Lean Agile Marketing: How to Become Agile and Deliver Marketing Success. He enables companies to become agile across marketing to drive business growth.

He is a T-shaped marketing professional with over 10 years of experience in digital strategy development, search marketing, web analytics, customer experience, content marketing and was part of agile marketing teams in both B2B and B2C companies operating in a wide range of industries, including: IT, software development, pharmaceuticals, telecommunications, retail, marketing, media and non-profits. He has extensive experience of training and mentoring marketing teams towards developing and executing successful integrated Agile marketing strategies. Femi holds an MSc in Marketing from Heriot-Watt University

Femi is certified in Google analytics, Customer Experience Management, Website Conversion Optimisation, Digital Marketing Strategy, Omnichannel Journeys and Customer Experience, Project Management, Psychology of Online Sales, as well as Value Proposition Development, with extensive hands-on experience of Agile marketing implementation (Certified Scrum Master), with an emphasis on Lean principles. Using the Agile Marketing framework, I helps companies evaluate and optimise their customer experience touch points to increase Customer Acquisition, Customer Retention and Customer Lifetime value so they can grow their bottom line.

Femi offers a range of training, coaching and mentoring options, both on-site/in person and using contemporary digital technologies, such as Zoom. Sessions can be delivered 1-on-1, in pairs or in small groups of up to 12 people.