Advertise Professionally Using the New Google AdWords Search Engine Marketing System

Dan Grijzenhout, Over 35 years of business experience

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19 Videos (1h 46m)
    • Google AdWords Promotional Video

      3:05
    • What Is Google AdWords

      4:25
    • Why Google SEO is a Necessary Component of Google SEM

      6:08
    • The Art of Search Engine Optimization

      7:15
    • Google AdWords Terminology - Glossary of Terms

      14:34
    • Google AdWords - Access, Menus and Navigation

      2:44
    • Google AdWords Linked Accounts

      3:10
    • Creating Video Ad Promotions Within Google AdWords

      3:49
    • Setting Up Google AdWords Campaigns

      6:35
    • Setting Up Google AdWords Ad Groups

      3:13
    • Create Google AdWords Ads

      4:36
    • Google Ad Extensions - Improving Your AdWords PPC Results

      6:02
    • Using Negative Keywords to Tighten Targeting and Reduce Advertising Costs

      4:13
    • Google AdWords - Quality Scores Ad Rankings and Ad Placements

      5:38
    • Using the Keyword Planner and Forecasting Tool

      9:28
    • Google AdWords Previews and Diagnostics Tool

      7:07
    • Changing Times for Digital Marketing Services Companies courses

      4:45
    • Truth and Statistics - Food for Thought

      7:41
    • Congratulations on Completing This Class!

      1:09

About This Class

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Google SEM - Getting to Know the New Google AdWords System

I've been a frequent user of the Google AdWords SEM system for many years so it was a real pleasure for me to take what I knew about this system and create an informative class for my students.  There is enough meat in this class that I believe if you get through all the lessons successfully, you will have a good shot at passing your Google AdWords certification exam which can help you promote yourself and even get a job as a Digital Marketing Specialist.  So go through the lectures in this class and then chase after that certification! 

It will at least get you some bragging rights out there in the business world and will look good on your resume!

Best wishes,

- Dan Grijzenhout - Class Creator

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Students

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Projects

Dan Grijzenhout

Over 35 years of business experience

About Dan Grijzenhout: For close to thirty years, I've been a professional business and information systems consulting professional working to executive levels for both private and public sector organizations globally, a number of which were "Fortune" level enterprises. I've built from scratch, operated and sold an online global payment services company that moves millions of dollars on behalf of its 100,000 plus account holders annually; I've been interviewed on the show "World Business Revi...

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