Advanced eCommerce Strategies: Improve Your Shopify Store Conversion! | Rihab Seb | Skillshare

Advanced eCommerce Strategies: Improve Your Shopify Store Conversion!

Rihab Seb, Digital Markter

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30 Lessons (2h 56m)
    • 1. Introduction

    • 2. Branding How to look professional part 1

    • 3. Branding How to look professional part 2

    • 4. Branding How to look professional part 3

    • 5. Branding How to look professional part 4

    • 6. Branding How to look professional part 5

    • 7. Branding How to design your home page

    • 8. Branding How to make your store mobile friendly

    • 9. Branding review of the mobile view of a website

    • 10. The Marketing Strategy with the HIGHEST return on investment ratio

    • 11. Advertise for the people who know you beforehand!

    • 12. Understand the Facebook pixel

    • 13. How to install the Facebook Pixel on your Shopify Store

    • 14. How to set up a (really) efficient retargeting campaigns

    • 15. Email Marketing Introduction

    • 16. Email Marketing How to collect emails

    • 17. Email Marketing How the system works

    • 18. Email Marketing How to write emails

    • 19. Email Marketing Finishing up

    • 20. Collect your customers emails using privy

    • 21. Meet Klaviyo Your email marketing app 1

    • 22. Meet Klaviyo Your email marketing app 2

    • 23. Learn how to maximize your profit out of the same client 1

    • 24. Best Practices for your upsells and cross sells

    • 25. Best places to include your upsells and cross sells

    • 26. Upsell and cross sell apps

    • 27. Common mistakes to avoid

    • 28. What is the right mindset for sucess

    • 29. Check out my facebook course Skillshare

    • 30. Thank you for watching this course and more!

17 students are watching this class

About This Class

In this course, you will learn Advanced eCommerce Strategies that will help you increase your sales and your conversion rate.

The following strategies will be discussed in the course, you will learn the best practices to apply each one of them to your store and how to apply them:

  • How to make your eCommerce store look professional and trust worthy.
  • How to increase your customer average cart value , what are the best practices and how to apply them
  • How to create your Facebook ads retargeting campaigns 
  • How to collect your customers and prospects email addresses and how to create your back-end marketing system.
  • How to approach the ecommerce business with the right mindset and what are the mistakes you should be avoiding.


Below Are Links Of The Best Tool You Should Be Using To Succeed In Dropshipping:

► Get a 14 Days Free Trial with Shopify: Click here


► Find hot products from top countries: Click here to access Spocket  (Get a 15 discount! Tell them you are coming thru “Rihab Seb” link and you will get your discount!)

► Professional themes I recommend:

► Privy: Click here

► Klaviyo


Books I Recommend to acquire The Right Mindset:

►►The choose yourself guide to wealth (James Altucher) :

►►The millionaire fastlane (MJ DeMarco) :

►►Think and grow rich (Napoleon Hill) :

►►Secrets of the millionaire mind (Harv Eker):

►►Influence : The psychology of persuasion (Robert Cialdini) :

►►Rich dad poor dad (Robert Kiosaki) :

►►The personal MBA (Josh Kaufman) :

►►How to win friends and influence people (Dale Carnegie) :

►►The intelligent investor (Benjamin Graham) :

►►The 7 habits of highly effective people (Stephen Covey) :


1. Introduction : we all dream about creating our own business and being financially free. And I bet you do. Starting a business can be very costly and risky, And that's why e commerce is currently one off the best business ideas. Thousands and thousands off people try daily to run profitable e commerce stores and Onley . Very few off them succeed. With the huge competition and the High S Coast, succeeding in e commerce is becoming more and more difficult. People failed with e commerce because they don't work on building a brand or on being a professional. They don't put effective marketing strategies to target their prospects and customers. So they fail at converting their prospects into customers and on turning their one time buyers into loyal raving fence. They don't work on increasing the average card value off their customers, thus increasing their sales and profits. They run ads, they fail at making sales and they give up day after day. Fewer and fewer people have been able to build a store and truly make profit out off its high. That I am. We have a digital marketer and the best starter online instructor with more than 26,000 students. I have helped hundreds of my students to succeed online and to start their own businesses, and in this course I'm going to help you do the same by giving you my top for secret ingredients to succeed in e commerce. I have been helping people to sucked it online for years. I see and review fans off stores daily and sadly, most off the stores I see don't have any chance of succeeding. Many people think that e commerce is easy and that they can build any store at some products to it around some Facebook ads and simply make money. Well, unfortunately, they are wrong. Building any commerce store is a business that requires a lot off work and research, and succeeding on it requires a lot off advanced marketing strategies and the skills that only very few people know and applied as those are the ones who succeeds. So in this course, I will show you how to succeed in e commerce and how to make your sore profitable by giving you my stop four secret ingredients to succeed. If you are not willing, toe put time and effort on your stores. This course is not for you. But if you are willing to do what it takes, you are in the right place, and here is what you will learn in here. First, you will learn how to create a brand, not just another e commerce store, and how to make your store look professional and trust vs Second. You will learn how to lower your marketing costs by learning how to market for the people who know you beforehand. Together we will see how to properly use Facebook ads, retargeting campaigns and email marketing campaigns. And what are the best practices you should use to transform someone from a one time customer toe a loyal one Third, you will learn how to maximize your profit per customer by learning how thank is the average card value off your customers. In this section, you will have a decent look on very advanced marketing strategies and how to apply them correctly on your store. After finishing this course, you would be armed with all the need of the skills to succeed. The only thing that will be standing between you and your success is your willingness to take action and the proceeds, so don't waste any minute and role in this course. Now start learning how to succeed in your e commerce business and how to make your store profitable. 2. Branding How to look professional part 1: Hello there and welcome to the structure. Looking professional is essential to build your brand and build trust between you and your customers. Always remember that your customers will be giving you their payment information so they need to trust you. They need to feel that you will not use their information in a way that my time that finances, so how to look professional and trustworthy. Let's start together. Point number one. Branding your store Your story. You are L logo name and email address should all be synchronized. Let's check out this store. For example. It's one off the top five Shopify stores worldwide. So now let's check an example from the real word. There's a very famous Shopify store. As we can notice, this is the title of the store. This is the U. R L. And this is the logo. All of them go together. The title and the U. R. L are the same, and this is exactly what you should be doing. And they have designed a very simple logo, which is very good. And it's enough if I scroll down to check out the contact information. So, for example, they have the contact us now in here. I'm going to click on it. It's a contact form. There's no email. I'm going to explore more. I'm going to check the about us page on. I'm going to check their Facebook and Instagram and maybe Twitter. So this is their about a speech. It's a very organized one. I love the story, by the way, Andi here because we can notice that all their emails are the same and they are branded with their store name. And as well, we can note that they have added there address, which is also because it also help in the branding and creating trust. And if I goto their Facebook page in here, I will check that it's a good page, by the way, it's a big one. If I check the about US page in here, I can notice that they have a branded the email in here. The same one they have their website link, which is very good, all of them with the same name. And this is exactly what you should be doing if I goto Instagram, also the same, branded the profile with the same name as the shop and their profile picture is like their logo and all always one instagram is the account is not a personal account. You should always put your logo if it's a personal account to put your photo. So this is an example off a story. This is how you should be doing it. Let's go. Also toe Twitter the same thing. So this is exactly what you should be doing. You should have your l and exactly as your store name, and you should work on your fabric gun. This is the faggot have again on this is that logo your fab again and your logo and your store name and your l should all go together. The store name I dip. It should be the same as you were store yet L this is a must. If you couldn't find the store name you want available in u R l you simply changed the name . Okay, so let's move on and let's compete with our video. So let's take another example. Let's say your store name is hooks and needles. Your story at l should be something like hooks and needles dot com And here a small note. Don't use special characters in your l. They are hard, Toby memorized Your email address should be contact at hooks and needles dot com and you know, go shall be designed with respect to the name. No need to go with complicated locals. Use a minimalist one so you can even design it yourself. And if we get back to our example, we can notice how simple the logo is. Also, all famous brands use minimalist, simple logos, so keep it simple and no need to complicate things on a side note and the bonus section at the end. Off this course, I provided a list off ordinary sources I used, and I have included the website where I register all my domain names and this website provide forwarding email for free with each domain. So let's say you both that domain hooks at me. Does that come? You get an email contact at hooks, and neither does not come for free with it. But it's only a forwarding email, which means you can receive on it, but you can send out off it. So let's go back to our topic to design your no go. I recommend you toe either pay for a freelancer on fiber. Or if you have some technical skills, you can do it yourself. When you start making say's and you are doing more and more sales and you found your winner products, you can contact your suppliers and ask them to brand the product by its life. So let's say if I am selling, for example, this bag off leaders, I can ask the supplier toe, add mine logo in the in the bag or to add anything related to my brand. This is something I look a bit advanced and you do it only when you find your winner products. Then you start blending your own products. 3. Branding How to look professional part 2: So now, after Brendan your store, let's move to the second point that makes your store look professional number to show your visitors that they are dealing with a real person. When your visitors land on your website, you need to make them feel that they are dealing with a real person or a real team. Shoppers want to know that they are doing business with a real person. So you was real contact information, including, and he made address physical address for number and or checkbooks. So you're shoppers can actually reach you, the easier it is for your customers to teach out for you, the better the quickest. You reply. Also, the better when your customers see that your estimated replied. Time is within minutes, they will trust you more so as we have talked so far, providing your customers with me is the contact. You is very important because it helps will trust between your story and your customers. When they know that they can compact you, they can ask you if something went wrong, they feel more secure and they trust you more. So now I'm going to show you this store. It's actually a random store I pick, but it has a good contact us page. So I'm going to scroll down and I'm going to take you to the contact. A speech? So this is that Contact us page here they have the form, which is very good, because if I have a question, I can ask them, and then I can scroll down here. I find that he made and I find everything I need about them. I find their company that had office location. They have a phone number, so I can contact that customer service and ask them if I have any problem. And here they have many emails, and also they have a chat in here if you want to contact them directly. So this is very good. This actually, and this is very good because they have provided their customers with many ways to contact them. Now I want to jump back to that home page, and I'm going to show you some few details, and here we can notice that they have the about us page. Their frequently asked the question page, and they have their instagram and their Facebook and YouTube shelter linked. So if I want to contact them. I can also go to Facebook or I can go toe instagram. This is their Facebook page and this is that is that Graham Page? And this is how you should be building your store. You should be giving your customers many ways to contact you. You should making it very easy. Very easy for them to find you and toe talk to you. So now let's go back to our video and let's continue with our topic. 4. Branding How to look professional part 3: Now let's move to the third point that will make your store look professional ad and about a speech. Knowing the story behind your store will help your customers trusting you more honestly, I want off those people who always check the about US page before buying anything online. Your customers don't know you yet. They need to know you. The more personal and authentic you can be, the better if you don't mind including your photo and name or your team's photos and names . If you have a team, this would be great. Some stores are based around personal stuff. Let's say I am starting a store that sells kids gadgets. It would be highly positive if I included in the about us section my name. And I said that I am a mother off twins with a photo showing me and my family. I know many people don't like to share their photos in public. However, this will boost your clients trust. If I trusted them enough to show my face and my family, they will be inclined to trust me enough to buy from me. Now let's see this example off a blended store that's based around some personal stuff, so we were talking about the personal businesses. Some businesses are build around a person. For example. This is an example off a crush, a designer, and her business is based around herself around her personality. That's why she uses her pictures parts off her lives, maybe photos off her family to include within her store and within her pages, in a way toe. Create a more personal relation with her fans. There's something very good, actually, because when you make your relation and when you create this personal relation with your customers, you can push them into buying mode. Because when you trust your customers with your own information with your own photos, they trust you more always when they know the person behind the business. Always that when when they know that there is a person person, one person behind the business, they feel they are more attached to this person and this person because baby becomes the brand image. So if you can do that, if your business goes with your personality. If you are passionate about your store, Anish and if you can use your own profile, your own pictures may be your only creations and sad your store. That would be awesome. So in this case, for example, this is a crush. A, uh, designer. She uses her Instagram profile to share her design, and she has a story attached to the Instagram profile, a Facebook page and a printer stage. They all goes with the same idea because Pinterest and Instagram go usually with the nation's like crush A and this kind off niches, everything relight related toe art. Let's stay. So this is her Instagram profile. It has a good engagement, a very good engagement. Actually, it's a very organized profile. She always shares a very beautiful photos, and she has people who love her who are fends off her. She shares for those of her product off productions affiliating for, but she always shares float photos off hers like she's the image off her brand on going to scratch a little bit to show you her profile. And yet this is her girl. For example, if you scroll down, we can see bits and parts off her life, and that is exactly what makes her profile very engaging because she created a personal relation with her fence. So this is her instagram profile. She has won 3,130,000 followers on Facebook. She's a little bit less famous because Facebook isn't really for this kind. Off finishes, uh, on Pinterest. She has 273,000 followers, which is huge. So because interest exactly goes with these kind off knishes now I'm going to jump to her store and I'm going to show you how her story is built around. Heard identity out out her face. So this is her store, for example. I don't actually like her story. It's a little bit crowded and it's not organized, but it gives you an idea. I'm going to start with the pop up, for example. Here you can see that she has her photo with her nicknamed The Hawk. Look, I'm going to close this. I'm going to jump to the about us page to show you how the about pages written it's written around her. If you can read here a little bit. Hi, friends. I am Jessica, So she's talking about herself. She's presenting herself, not her products, and this is what makes her strong. And this is what makes her business evolving with time she's, um, in my opinion, she's succeeding because ticketed a base off followers who love her and wait for her news and her products to buy. So this is her about us page, and it's all about her. This is her mission, and I guess these are people who work with her. So as we can see, the store is full off her pictures. I'm going to jump to the shop. So this is her shop. She's telling many products and its uses her own photos on many off the product because, as I told you before, she is the image off her brand. So, uh, also, I wanted to show you that on par interest, she has used her own image, and I'm going to make it a little bit larger. Yeah, she used her own image and also on Facebook and also on instagram. So if you can do something similar to that, if you can create a brand where your face is the image off this brand, that would be awesome. Because, as I told you before, people like always to interact with other people they like. When they see the person behind the page, the person behind the store. The story behind this business, everything related toe people. So if you can do that, that would be awesome. 5. Branding How to look professional part 4: Now let's move to the point number four that will help our store look professional. Point number four Truths a stone ish and work with it. You don't want your store, Toby? Another Ali Express. You are building a brand. Your store should reflect that. That doesn't mean I don't work on a general store. My heart always goes to Nish stores also being objective. Both had negative and positive points. And I have discussed this in a video on my YouTube channel. And I really veiling off this video in this lecture resource is if you decided to go the knish store, be consistent to furnish. If you are selling accessories related to book lovers, your products and collections should be reflecting that you can't sell. For example, dark necklaces on this store. You can't sell a pair of shoes in this store. But yes, you can sell shoes for book lovers and Walla This is it. I will show you now some examples off the products you can sell on your sword If you're nish his book lovers picking in ease and sticking to it will make it easier for you with an issue store your targeted audience is well known and defined. That's why it's easier to target your potential customers, and it's easier to know more about them and to know what kind of products they might love. But if you choose to go with a general store, be super cautious. You are not another Amazon or Ali Express, so don't build a store that sells everything. Instead, build a store that's around one big theme, like sports or paths or outdoors activities. Orc laughs off or close and organizer collections to reflect your sub themes have to make it easier for your customers. Do check out the items they are interested in. Let's say you decided to go with a store for outdoor activities organizer collections, so each one is dedicated for one type off outdoor activity like hiking, drifting, camping and accepted and inside off each collection create sub collections. Now let's see this example off a sports general store. So as I told you before, choosing to work with a general store is a little bit tricky because you want to make sure that you are not creating a junk store. You want to make sure that you are working in a very professional and organized way. So if you decided to go with a broad niche like sports or like bats, you should be organizing your store and your taps, especially to make it super easy for your customers to know where are the sections that they are interested in? So now let's check this example and see if they made it easy for the customers toe access their products they are interested in. So I am a woman and I do yoga, so I want to check if I can easily reach my products. So as you can see, there is many times in here. I can either choose to go with ladies in here or I can choose to go with sports in here because otherwise these are not my sections, not the ball. Not running off kids, not accessory is not outlet. Not a brand. Maybe, but I'm going to stick with the sports or ladies AB natural about fitness and training. I'm going to check out if I will find yoga there after axing sports and ladies. So I'm going to sports and heat, and I'm going to check out the film category is and see if I can find yoga. So they have many categories, which is awesome, which is make it which is make navigating this store more and more easy. Um, so these are different sections, and here I can't find the yoga. Awesome. I'm going to check in here. Click in here. And this is my yoga section. He I can access all that product I'm interested in. Actually, I have the same Matt, which is awesome. So I have in here all the products I am interested in. They also have yoga, closing yoga, accessories and equipments, yoga balls, your gametes on popular brands. So let's say I chose I'm going back to the home page and let's say I chose to go with the ladies section. He they have ladies footwear and ladies closing. They have a divided this section between these two categories. So in here, for example, if I want to buy a legging, I will go in here and here I can access all the available legging, and then here they have this filter tab and this is a very important tab because it makes navigation because it makes navigation easier. Now I'm going back to the home page on, I'm going to choose fitness and the training in here. Here they have the brands, the sport, the sports nutrition's legend equipments. They have different sections. So as you can see, browsing the store is super easy because they have organized their tabs and that sections in a very professional way. So I'm not lost in here. I can find what I want and just few clicks. So, uh, honestly, it's a very well organized store. It's very professional. It's built in a way to make the navigation very easy and very smooth. If you are going toe, pick a bronies. This is how you should be working. You should be creating your tabs and are very organized and very meaningful way and you should be organizing should you organizing each section and you should be using this kind off off menus, and you should be that professional. Otherwise, the otherwise restored navigation will be very difficult, and you will be pushing your customers away because they will be lost and they will not know how to find their products. A very small tip. If you want to work without a brownish, I recommend you to go out there to Google to check out the other stores that they are selling products similar to your products and see how they are organizing their stores. Put yourself in the shoes off your customers and ask yourself how you can make it very easy for your customers to access their products. This is how you build a professional store by thinking about your customers, not about yourself. 6. Branding How to look professional part 5: point number five maker store, 100% more by Responsive. In the next lecture, I will show you have to make your store mobile friendly. There are many things to say about this point. That's why I am dedicating the next lecture for it. And now let's move to the sixth point that will help your store look professional. Point number six. Create a well organized home page. I will not be talking in the days about your home page in this lecture, because there are many things to say. That's why I have dedicated a small lecture on Lee about your home page. So not Mr Lecture. And don't forget to watch it. I hope this section will help you to craft a professional store. Stay tuned with me and let's meet in the next section. 7. Branding How to design your home page: Hello there. And welcome to this lecture in this lecture, we are going to talk about your home page. Well, I hear a lot of people saying, but in my adds, I'm leaving my visitors to the product page. They will never land on the home page. Why should I put time and effort into my home page? Well, this is something I hear so often from my clients, and many so called drop shipping gurus say something similar. Well, I don't agree. This assumption is totally wrong. You will be asking me. But why? Well, I will ask you, Have you ever seen a successful e commerce store with a shitty home page? The answer is obvious. You definitely didn't. Your home page serves as both an introduction to Grant, and they set off coded instructions meant to help both new and existing customers Navigator store to find what they need in your home page. You want to leave a good first impression for your customers, and you want to need them into taking actions. Your home paid is not a category page. Your home page is not a product page. Think about your home page as an entrance hole your store, and here are some small steps off how you should be designing your home page. First, you should organize your manu taps. This is something we talked about before, and we have seen an example. Second, you have to create an attractive above the first constant with an attractive calls to action. Using the beautiful images can be very helpful. You can use websites like picks, obey toe. Find three photos for commercial use toe. Put them in your home page. Third, you should add your most attractive categories, such as your top sellers, your promotions. You highlighted items, your new collections. And fourth, you should remember that many customers use your home page to explore what you are selling . So this page should reflect all your categories. And fifth, don't forget toe as social proof like your customers, testimonials and a very important not don't use the sliders on your homepage. They will slow down your store speed for nothing. They are not that important, so I avoid them. And if you can provide predictive search wall like the one we find in the tuba team, I would recommend you toe other to home page. It could be very, very helpful and less, but not least. Don't forget to organize your footer links at customer service section like return and refund policies. Frequently asked questions Section, Contact us and stuff like that. Head of that and welcome to the structure is this lecture. We are going to see some example off good home pages, well designed from pages. And as I told you before, your home page is a very important page on your store, and you should be putting time and effort into designing this home page because it's the entrance hole your store. When I land on your home page, I should be able to access all the products, all the categories that your store selling and I should be able to get a good first impression about your story. Your home page is not a category page. It's not a product page. It's an entrance. So I'm going in this lecture to show you a few examples off well designed home page, in my opinion, and you can use them to get inspired. This first store is I store that sells shoes for babies and for kids and, by the way, selling the products related to babies is a smart idea because parents are usually very intrigued to buy everything for their kids. So the first story we're going to see is the store, and it sells boots. Four kids. As you can see, this is the store name and logo, and this is the U. R L. They go together, and the logo off the store is designed in a way that that goes with the theme off the store , which is babies and kids. So this is that home page, and here they have the different sections off their stores. They have the booties they have. The new arrivals are guests in here, they have the hat, the shoes, closing the maternity. And that's a So just by landing in here before even scrolling, I can see all their sections. It's very good, especially that they have added the stage section in here, which is a very hot collection, usually and they have added the Justin, which is as well, I hope, a collection, because these are the new arrivals and these are their products on safe and both these categories are very important, so as well you can see that their call to action Button is in here just in front off me, and it's in red or something similar to it. So when I learned on this page, I am directly I attracted by this call to action button, it contrast very well with a background. I can easily see it. I can easily read the text on it. I can, isn't it? What's written in here? What's written in here. It's very clear I can easily spot it on. This is, in my opinion, a good job because they are giving me the first, the first direction in tow, going toe their shop. They are telling me to shop booties in here, which is very good. They are giving me directions. And this is exactly how the home page should be designed to give directions. Now I'm going to scroll. The photo in here is very nice and it reflects very well the a news off the store and what they are selling. So I'm going to scroll now and this is the 1st 2 collections. I see. This is the shop cotton, what is in here and the shop for shoes. As you all know, kids where two kinds off shoes, the cotton shoes and the enormous shoes. So they have divided these two sections in tow two different categories, which is very good because the kids who wear the cotton booties are still younger than these kids in here. So if I am my mother and I landed here, I know exactly what I should go. If my baby is still under one year and he is not working yet, I go in here to the cotton booties. If he's working, I go in here to the issues. So this is very good, and this is a very good way to make it easier for customers to access the different categories and to find the products they are searching for. So in here we have the trending this month section, which is equivalent to the best sellers, and it is a very nice and very important section because people like to buy what others are buying. So usually this is a marketing technique that many people use, and this is very positive, and this is a collection that attracts people. Now I'm going to scroll further here. They have their average review, and this is as well, a very good thing to have in here because, as I told you before reviews and very important toe enforced social proof, people want to make sure that your store is yeah, liable. They want to make sure that they can trust you, that your products are good. So when they see reviews, they feel secure. They trust you more, which is very good and very good for your business. If I scroll further, I have here more social proof. They are showing us what people are talking about them. What? I guess these are magazines where they are talking about them and this also to enforce social proof. I'm going to scroll further here. I see a collection that many parents and many people might be interested in, which is organic cotton pajamas. They didn't They didn't put this section at the beginning because not everyone is interested in buying or getting stuff because they are more expensive, I guess. So they have put it in here on the home page, tell parents that they have this option if they want to get it. If this section wasn't here, I wouldn't know that they have organic cotton pajamas. So this section is in the right place. It guides me toe what they are selling, what special items they have. I'm going to scroll further here. They have the shipping information that returns the, um I'm not sure about this. So here they have the kind off affiliate to get a temper and $10 gift. If you re fair someone to the store. And here they have the secure check out. And here they have the newsletter. And here they have the footer section, where they have included everything related to contact us toe about us to size chart toe gift cards and all these days and he they have their social media pages. So as you can see using this home page, I can access all their collections. And not only that, this home page gives me a very good first impression because I have seen the different s social proof in here. I have seen that they are prophetic, professional. I have seen that they are professional. I can't contact them. I can check them on social media and I can make them. And they have given me their availability time. They are dealing. They are acting and dealing like a professional store. So in my opinion, it's a very well organized home page, and you should be aiming to do something very, very similar. So now I'm going toe another baby shop, and it's a beautiful shop. I have a little bit off a problem with their colors because I think that they don't contrast very well. But usually these colors are very lovable with mothers, so I think that's why they worked with them. So let's check the store. This is their home page. So as you can see, they have here the different sections. Each one off them is very organized and very detained, so I can easily access what I want. And they have that call to action button in here directly in front of me, and they are dividing the experience between girl and boy, so I can easily go where I want to go. If I scroll down in here, they have their different sections. Well, for example, in here it's a little bit difficult to read the tightest without hovering over the section , which is something bad, and you should be avoiding this. I can hardly read what's written in here, for example. In here I can not read anything because the text doesn't contrast well with the background . If I were them, I would be adding a background for each text. And this way they would be easily readable. I was crawled further. They have these different sections, which is great, so I can easily go to where I want to go. The photos are very helpful because they can easily guide me toe the things I want and to the products I need. Here they have their newest arrivals, which is a very good section. As I told you before, in here between in the top section, they have the same, which is as well a very important section here. They have shop, our favorites also a very good section on. They are using the photos off the products to attract the parents, which is a very good thing, because when I see the product, I'm more intrigued by it because these are very nice products and they are related to babies. And everyone loves babies here. They have social approve the reviews off their customers and here they have. If you want to ask them for help help you And here you have. You can subscribe and you can subscribe to their newsletter. Here they have the block posts. And here I have the footer section with all the pages in here. And although neither details So this is as well a very organized home page. My only remark around this page if is that the text does not contrast well with the images . So if I were them, I would be working more on this. Now let's move to a different example. This is, for example, a store that sells sports outfit. So I have chosen the store because I want to show you how much choosing the right photos for your home page is important. For example, this is a store that sells sports outfit, and in the home page they have included a photo off to woman with each one of them is with a totally different size. S o. This is our guest size two or zero and exercise maybe eight. I'm not sure how much the size, but the point is without saying it, they are telling their customers the woman that we have all sizes, that you are beautiful. The way you are. They are telling a woman that whether you are a size zero or a size 12 you have or maybe any other size, you have what you want in here, and this is very important because just by using this photo they have talked to a woman, and they have sent them many positive VIPs. So I used the store only talk about the importance off images. I hope the structure will help you crafting your home page, as I told you before your home pages, one off the most important pages on your store. So you have to sit down to do your research toe goto Google to check out what other stores are doing, especially in your knees to try to do like them or maybe better than them, organize your home page, work on it deeply and in details. It's a one time work to do so. Don't rush out. Put the structure off your home page, then start at building it on top for so stay tuned and let's meet in the next lecture, where we are going to discuss more important things related your e commerce, business 8. Branding How to make your store mobile friendly: Hello there and welcome to the structure. In this lecture, we are going to talk about how to make your store 100% mobile responsive. It's now brute that it's much more likely that e commerce customers will be interacting with your website from smartphones or tablets, then desktops. If you don't believe me, maybe it helps if I told you that almost 40% off all e commerce purchases doing that 2019 holiday season where made on smartphones people are using their smartphones instead off their laptops or PC's toe do almost everything. And shopping online via mobile devices is becoming more and more common. So if you want to build a store that has a serious chance of succeeding, you should be building a mobile friendly store. How to do that? Well, let me tell you, your website should be 100% responsive means that it should adapt toe any device, and you can use this u R l to examine your store, or maybe this one or even this one. And here is an example of how a store should look in different devices. Your store should also be that friendly. Make sure that all battles, links and calls to action have the appropriate size and margin to prevent errors. When a browsing restore on mobile, I should be able to click easily on all the things and buttons in your store. You should avoid sticking for pups that cannot be easily closed. I see those more often. Please avoid them. You don't want your visitors to leave your website or your store because a pop up was blocking their way. Then you have to make your content easier to be checked, since people who will be checking your store on mobile will be usually in doing this on the go and on much smaller screens utilizing visible content such as videos will be preferred over reading lengthy texts. Also, all four numbers on your store shall be clickable on no bite. Make sure all four numbers are text and not images, so users can steptoe call or copy and paste the number to share it with a friend. Then you have to make sure you are showing your strongest points first. Remember, mobile screens are limited, so you should be showing the maximum amount of valuable information about your products in the above the fold section and in the first screen that comes after scrolling. Also, don't forget to add a frequently asked questions section because it improves your customers experience, and it provides quick information that replied your customers common questions and thus help your customer make a quicker decision toe purchase your product, thus boosts yourselves. Also, this page will reduce the time you need to answer simple questions, and it will help you increase your online visibility on Google and other search engines. Then you have to organize your menu items and make sure they are all easily clickable. And you have to use bigger phones and bigger fields in your contact page and the check out pages, because mobile screens are smaller and finally, you should not forget to optimize all your images. I know you want your store to look perfect, but you should be optimizing your images. Sizes toe. Help your store loads faster on Mobile Mobile viewers precisely prefer to deal with websites that load faster. Finally, I want to point out something if you're used a mobile friendly team, this will honestly reduced 80% off the work. Using a professional theme will save you all this pain of the head in that resources Off this section, I will live in ink for a video I published on my YouTube channel that discussed the top three things I recommend for Shopify. They are all 100% more by frenzy. Now, after coming up what you should be doing to make your store mobile friendly, let's look at some examples. 9. Branding review of the mobile view of a website: Hi there. And welcome to this lecture. In this lecture, we are going to see the mobile view off some stores and we are going to discuss them. So let's start with this first store. It said, and, um store that I pig. So this is the story. Now it's opening. I'm going to give it a few seconds. So I guess this is it. Okay. So as you can see in your do you have, I'm going to close this first many too many things that pops ups. I'm going to close this first. So now I have my home page in here. We have the logo, We have the search bar, the account, and we have the tabs in here. We're going to see them in a few minutes. So the first thing we see is Ah, that's lighter in here. This is Slither, I guess. Looks good on desktop, but it doesn't look good in here on mobile because the text is very small. I can barely read it. The bottom is very small. I can click on it. This button is meant to take me to the shop. Currently, I can't click on it or I can't even read it because it's not meant for mobile. It's twas meant for desktop, and I guess the section should be hidden from Abide. This is an example off buttons that that's not applicable. It's difficult to click this bottom. This is not how you should be doing your buttons. I'm going to scroll. Furthermore, so these are the products I can read easily the titles. I can see that if use I can see that prices, which is good. And he, for example, they have put two products on the same row. That text is still readable, the price the same, undulating the same. And the images are still and visible, and this is good and you can notice that the items on sale and we can notice that for the item on sale and they have put this blue badge in here. This is also good became because it can easily catch the attention off the customer, especially if hey is browsing the store on mobile. And as I told you before, mobile users are usually on a hurry and they are usually walking or maybe doing something else, so the more we can catch their attention and the more we can make it easier for them to know everything they need that better. I'm going to keep scrolling in here on more items. So this is a good example of how a button should look on mobile. It's easily clickable. It's big. The text is easily, ah, readable. And I can not. This this button directly. It's a very good one. This is how you should be putting your button night. Not like up in here. Okay, so do you see the difference? I'm going toe. Go back toe in here. Here they have the footer with all the length. I guess they can make this section a little bit better on this is it. Now let's go back to our tabs and let's see how we can navigate on the store on mobile. I'm going to click on here. Oh, so this is a pop up that showed in front of me They are giving me. It's gone because I guess because I have clicked on the back button This is an exit intent Pop up. They are offering me a discount so I don't live. This is nice. They are. They are asking for my for my email toe. Give me a discount code, which is something very good for a later marketing, and I'm going to check if I can easily close it. So this is it. I can easily close it. Now let's check out the menu tabs. This is the first step I'm going to click on it here that are the sub categories inside this category. The text is a little bit small. Um, I can I guess I can click it. But it's not that easy. I would prefer if the margins in here we're a little bit bigger, so I can easily click on the text. However, I will try, and I will go to a stab knish. So this is the sub Nish. Same idea, Same thing. Let's go through a product page Whoa! And others another pop up too many pop ups. I'm going to close it. I'm going in here. But the good thing is that perhaps are not are not getting on my way, and I can easily close them, which is the most important thing. So here I can't check out the different photos off the product. Not all the photos are nice or attractive. However, this is OK. This is the title off the product, which is good. This is that if you so before scrolling, I can see the title, the images and the review and I can see that there are still items I'm going to go further . I can see as well that this item is on Sade, which is something good. This is something very important because when a customer land in here, he can directly notice that this item is on sale. I will try to access another product that's not on sale and see what's the first thing they see. I'm going to scroll down. So this is the list price, the price now, and they are telling us it's free shipping, which is very attractive for many customers for old customers. I can say here they are telling me how much I'm saving. Then they are giving me the different options. And this is the add to cart button green, very clear, easily clickable with the right margins so I can easily click it and go to my cart or at this product to my cart. Here they have the product details, and here they have that eat things. Uh, and I can in here read the reviews. I can't see any product recommendations in here. I can't see any frequently. Both together. I can't see anything like that. This is, I guess, Andrew, But well, but I'm not sure why this is happening. Maybe they are only using the after sales marketing. Um, what else? Distraction is very good because they have told me how much I saved and the percentage and because the actor call button is very clear and easily clickable. So this section is very good. The only thing that I would have changed is that I would have added some bullet points in here talking about the benefits off the products and why people should be buying it. So let me try to click on it to card. Now let me try toe click on the search. But I'm going to search for the same product, and I'm going to see what will happen while this is good. It's searching within the store. I guess that is a little space. While I'm finding that product. This is good. This is a good search by now. Let's go back to the card and let's see if it's good. Well, it's it's good and kids. So this is a good store with a good mobile view. They have only a few things to fix, and now let's check out a different store and see what we can find out. 10. The Marketing Strategy with the HIGHEST return on investment ratio: Hello there and welcome to this lecture. No matter at which stage of business is driving more traffic to your store, is always one of your most important goals. Well, yeah, surely you should never bring any traffic. You should always bring people who are interested in your niche and who might end up becoming your loyal customers. So how do you bring traffic to your store? Well, apart from doing Facebook ads or any other type of paid ads and from using social media influencers. Working on your SEO is one of the best marketing strategies that you can adopt. Let me explain this further. Seo stands for search engines optimizations. In other words, it's about optimizing you'd stored. So it shows when people search on Google for related keywords, Let's say you have a store that sells travel mugs. And let's say that when someone types this keyword on Google, you'll store shows at their first results. This keyword is searched around 40,800 times per month in the USA. And I'm not talking about the worldwide search volume here, only in the USA. So now imagine that 10% of people who typed travel mugs clicked on new link in Google page results and visited due to store. This means 1400, 80 visits per month for free. Now, imagine that your conversion rate is 2%, which is not a very awesome conversion rate. It's a very average conversion rate. So with a conversion rate of 2%, this would mean 30 new purchases burn month. The higher your conversion rate is, and the higher your customer ID card value is, the more money you will make. And guess what? All of this, just because your store rank for one keyword. Now imagine rating for multiple keywords and do the math. Many people think that getting free traffic from Google is a fantasy and that it is impossible to make it. Others think that SEO is a super simple procedure that only requires including some relevant keywords here and there. Well, optimizing your store for SEO is not a job. You do a likely or without the prior knowledge, because unless you know exactly what you are doing, there is a greater probability that you will be losing your time and energy without getting results. But at the same time, this doesn't mean that it is a fantasy. Seo is a long-term procedure that needs time and effort, but it is totally worth it because it has the highest return on investment compared to any other e-commerce marketing strategies. And because when you optimized for SEO, you wouldn't need months before starting to see the results of your work. Many people think that it's not effective, but this is not true. Optimizing Bootstrap for SEO will not only drive more traffic to stored, it will also help you to enforce your brand. Everything we do to optimize your store for SEO helps you to increase your brand awareness to make your store more professional, and to provide a better user experience. Amongst tons and tons of other things. As much as i value Facebook ads and find them essentially to scale your business and says, I value SEO and the importance of optimizing good facade to rank higher on booger. Specially if you are on a tight budget and, or you look at your business as a long term business. To help you mastered SEO and to show you how to optimize your store and what the strategies to adopt in order to get higher ranks on Google. I have prepared for you and SEO full master class for e-commerce Shopify stores. This master class gives you step-by-step guides to follow and shows you exactly what you should do. Everything if explained in details and examples. In this course, you will learn everything related to SEO for e-commerce stores. Starting from the basic strategies up to the most advanced ones. To get access to this course, you just have to click on that link. You will find in that description of this course, or you have to go to my profile and check out this course. So click on the link, sack MySQL master class Android, and let's start to optimize your store for SEO together. Thank you and see you in the next lecture. 11. Advertise for the people who know you beforehand!: Hello there and welcome to this lecture. In this lecture, we are going to talk about how to advertise for the people who know you beforehand. Do you know that statics show that 89% off any store visitors will not buy from their first visit? I am sorry to say that, and I know how hard to work to get trafficked your store. However, bringing this traffic is not enough. So how to solve this? You use retargeting. Retargeting is a marketing strategy which stargates visitors who have previously visited your e commerce site retargeting, works because off a psychological principle known as murder exposure effect. So let's need what is the explosion effect together? Some marketers call this the road off. Seven. The rule off seven say's that prospects need to see or hear your marketing message at least seven times before they take action and buy from you. People are daily exposed to send and send off. Adds leading them To buy from you is not easy. They need to know you be familiar with you before they buy. That's why exposing them to product several times will highly increase your chances off making saves well it might help you to know that website visitors who are retargeted are 70% more likely to covert. And here's an example off the power off retargeting. So now I'm going to show you an example of the importance and the huge effect retargeting campaigns have on any business. So this example is provided by Facebook, and it's about a jewelry store that started using retargeting campaigns and Facebook pixel at some point. And we're going to see the huge improvements they have noticed because off these campaigns . So this is the story and the school. It's called the Blue Steel. So after starting to you with a Facebook pixel, they have 58% increase in return on adverts spent. They had 61% decrease in cost per acquisition, and they're stays increased 3.25 times. So this is a huge. These numbers are huge. This number what the number means it means that toe acquire clients. They were paying a certain number. Now, after using the retargeting campaign, this amount of money they used toe acquire one client decrees now by 61% just because they are using retargeting campaigns, so they are acquiring new customers foot a much lower price. This means that they are making more sales. They are paying less to acquire the customers, so they are making more and more profit. Uh, you can read everything about this example, And if you want, I will leave the link off. This example in The resource is off this lecture. In here, for example, you can see the retargeting ads. It's called. I saw you checking me out. So they are running ads to target people. Who is it that they're store and check the rings. So in this way, they are going toe push those people back to the to the store and hopefully they are going to make sales. Because, as I told you before, the more people are see, the more people see that store, the more they would be willing to buy. So this is it. This is a very nice example provided by Facebook. I'm going to leave the link if you want to check it in details. But this example shows you very well. The importance off using retargeting campaigns, and you should be starting to use them in your business. If you are planning to make sales. And if you are planning to make a profit in the in your business, so your new marketing strategies should look like that. You start running ads, you bring a traffic to restore. You start collecting your visitors data. You can either use Facebook pixel all you can be collecting the inmates off your visitors. Then you start your retargeting ads or your retargeting emails, and then you bring this traffic against your store and you make these people your customers and you build your brand. So the next lecture you are going to explore what is Facebook pixel and how we are going to use it to boast your business and to start your retargeting campaigns so states would and lets me there. 12. Understand the Facebook pixel: hi there, and welcome to this lecture. You know, these things alive, the things that change history, and we use them as a reference. So we say before this event and after this event, Well, Facebook pixel is one off these things in the history. Off marketing. You heard a lot about it. Everyone is talking about it, and now it's the right time to understand it and to know how you are going to use it in your business. Facebook pixel is the most important element in your business. Without a Facebook pixel, you can never make money with the drop shipping. That's why it's very important to understand what a pixel is and how it works. Installing the Facebook pixel in your website is exactly like installing surveillance cameras, system in your story, the fixing nose and the jesters, everything that happens on your website. The picture literally knows everything. Every time a person enters to website, the pixel will detect this. Every time a person gives you his email, the pixel will detect tallied. If you have a story and someone added an item to the card or in shape, check out or both an item or entered and left with doing nothing. The pixel will detect and register all that happens. It's freaking. I know Big Brother is watching you. Well, it might be freaking, but it will definitely help you. Since the pixel knows everything, it will help you boost your savings and your revenue. Let's say a person in shape check out but didn't buy you care. They target him on Facebook directly by your ad and you remind him that he forgot an item on his car. And you can't give him another opportunity off buying or if someone both from you, you can tag him with an ad showing him on other products with a discount, maybe. And you push him into buying again from you because Facebook pixel let you know what's happening on your website. There are plenty off possibilities off things that you could go toe booster Facebook ads and even see all of this in the days later. In this course, I hope you understood the function under importance off Facebook pixels. Through this lecture in the coming one, I will show you how to install this pixel in your upside and how to make sure it's installed and working fine. So stay tuned 13. How to install the Facebook Pixel on your Shopify Store: Hi there. And welcome to this small lectured in this more lecture I'm going to show you how to add your Facebook pics in your Shopify stores. So the first thing you should be doing is to head to add Manager had to go to your pixel section. We are going to create a new pixel for our story. So you go in here and you click on, create a vixen. You name your accent, pick any name you find relevant and below in here you can add your upside you had held. This is not mandatory. I'm not going to add my website. Your L If you want to add yours, it's OK. Do it so and I'm going to click and head. So my vixen is now being created. I'm going to give it a few seconds. If you are going to the soldier picks it manually. This is how you do it using these options. But we're not going to do that because Shopify gives us a simpler way to spoil our picture in our store. So we just have to close this window as we are going to our Shopify stores. Here you go toe online stores. You click on it, you goto preferences. So we're going back to Facebook and going to copy the idea off our picks in and we are going to face it on Shopify. So this is the idea, that pixel idea. We're going to copy this idea simply by clicking on it. And we are going toe based it on Shopify and this is it. You just have to save now your work and you have installed your picks in on your shopping five store to make sure that your picture is well installed on your store. There is a chrome extension that will help you do that. I'm going to show you how to add this crap extension to your browser and have to make sure your pixel is well installed stating with me. And don't forget to meet me in the next election. 14. How to set up a (really) efficient retargeting campaigns: hi there, and welcome to the structure in the structure. We are going to see how to use retargeting. Retargeting is one off the most powerful ways you can use to boost your say's and lower your costs. If you won't succeed in drop shipping or e commerce, you have to master the art off the target thing. I'm not exaggerating when I say that without having a deep understanding off how retargeting works, you will never succeed. Retargeting enables you to show your ad toe people who already engaged with your ad or perform a certain action on your website. In simpler words, Retargeting enables you to show your ad toe People who have shown some interest in your product. The Internet in general and Facebook particulary are crowded with EDS. We see ads every day, and everywhere people are selling and buying more and more online. That's why when someone see you add for the first time, he might like the product. But this might not be sufficient for him to pull up his credit card and purchase. However, if he saw your at several times, this increases your chances off convincing him to buy from you and This is what the marketers call their rule off. Seven. The rule Off seven is a marketing principle that states that your prospects need to come across your offer at least seven times before they really notice it and start to take action. Your prospects can be exposed to offer more than seven times, but they need to see it at least seven times. This helps them remember you among on overwhelming amount off marketing messages and other information, and increase your chances of getting better results from your marketing efforts. And here is the importance off setting up properly retargeting campaign that will boost your story 99% off drop. Shippers don't know how to set up an efficient retargeting campaign. They just tell Facebook to target people who visited their store regardless off what these people did on this story. So what they do is the following. If a client a entered the store and quit without buying their target him with the same ad, if a client be and the best store and edit card without buying, they also retarget him with the same at as a client. See entered the store and both a product they also retarget him with the same ad for the same product. This method is a clear ways off money, because using it, you are treating the person who just bought from you in the same way as the one who only clicked on your you should retarget people, depending on what actions they didn't on your ads or on your website, you have to create different players off retargeting. Let me give you my strategy. If someone both from me a product, I will retarget him with an ad that shows another product related to the products he bows with a 10% discount. If someone is shaded, check out for a certain product. I retarget him with an urge for the same product with another photo or video or another FX , and with 5% or 10% discount. If someone added the product to the card, I will resulted him with a different ad for the same product, maybe a different photo or at the film video, and I would remind him that he left a product in his car. If someone visited my store or instant acted with my ad, I will retire. Get him with a different ad for the same product and maybe with a different placement. That's how you create an effective retargeting campaign that will boost your state concerning the budget. I always recommend to divide the budget track putting on your campaigns by three. So if you put $30 per day on your ad, you put $10 a day for the retargeting. Now, let me show you how to do it in your ad, Senator. So the first thing to do is to go toe asset librarian here and toe pick audiences. Here you have three different options. Custom audience. Look, I like audience or safe Hodgins. We are going to create a custom audience. So I'm going to pick this option in here, and I'm going to click on it here. I'm going toe pick website traffic. And after that in nearly had the different options off retargeting. You have purchased you content page of you at the card lead. It's up to you. You can't wear the retargeting you want to do in here. I'm going to do a retargeting for people. For people who added a certain product to their card, a certain products from my store to the card, so I'm going to pick at the card after cruising at two card. I want reform all options to exactly target one product. So I'm going to pick in here on option. That allows me to do that. You have different options, and here, the only one that will give you exactly the product you want is the content ideas. If you pick value, for example, you might be retargeting. Two different at two cars, two different products at two cards. So you can choose content ideas. And I'm going to show you how to fight a content idea off a certain product. If you remember this, a chrome extension. We have used it before, so you have already install it on your crown. You go to your store, your product page exactly up. You can't pick here from here. You can choose that. I can find the content ideas off each product you have on your store so you can't beat this number from here and you base it on your own. Your ad manager in here and this way you can retarget people who exactly added this product . Not any product this product to their card. So you can you target them with the lead off the same product and pushed them into taking action and buying from you. You can choose any option you want to catch was purchased. You can choose at a card. You can choose the option you want to retarget. You can do all of them in the same way. I hope you enjoyed this lecture State owned with me and let me in the next one. 15. Email Marketing Introduction: Hello there. And welcome to the structure. In this lecture and the following ones, we will be talking about a male marketing in this section. Off the course, we are going to talk about everything you do to collect your customers in males and how to use these remains for marketing. Well, this is somehow advanced a little bit as you can start your store without this, however remain, marketing is one of the things that will make your store profitable. It's a back front work that you do. Once you build the system ones on, then it will work. And the green you states. So what we will be discussing and the following lectures how to collect emails, how the main marketing system works, how to write your remains, how to stay out off span folder and what campaigns you should be running. And we will start by talking about how to collect your image. So get ready and meet me in the next lecture. 16. Email Marketing How to collect emails: Hello there, and welcome to the structure In this lecture, we are going to talk about how to collect your viewers or your customers images. Well, you can do that through the front waste. The 1st 1 is the newsletter. Sign up where you ask your viewers are your customers to join your mailing list? And you add this form either on your footer or on your side. But the second way is toe. Ask your viewers or your customers to contribute on your promotions so you can, for example, collect leads by running lead generations offers on Facebook. You give people something in return off their images, and this is something I discussed briefly in my Facebook ads course. Or you can collect your customers leads by using abs like the spindly it offered, in which you will be often people a discount. In exchange off that they spend a in in which you were offering people discounts in exchange off their maze, they spend them in and get it done, and this is actually a very smart thing to do. And to understand why we just have to look at the same psychology and impractical fellow off when you give customers something for free. They sees in that to you, and they are more likely going to buy from you. And so this is what we are going to do. They are going to give them a free discount, poor coach, and we are going to get them into buying from us. And you can add this to store using some abs like pretty, for example, or you can pick any other up on the story that does the same thing. The third, where you can use to collect your customers lead is the exit intent. This is something that looks very well. You captured the email addresses off your customers. When they are about to leave your store, we can write something like, Wait, don't leave us until your email so we can give you a special discount. And also to do that, you can use the same app. The four source to collect your customers. Email are the abundant car. This is when someone reached the last step off your order process but don't finish. So he didn't enter his credit card information or he entered wrong information. So now we have his email and you can send him. And you made telling him that he forgot some items on his car. The source. You have to get customers. Emails are the place order. And this is something I look a bit obvious. All people who purchased from you left. That means so you can use these emails to send to do more marketing and to do more states. So now, using these five methods, you would be able to build your main list and you will be able to run promotions as to contact your customers. And you can get them to purchase more items from your store. So, as I told you before, for the exit intent on the spindle when you can, you was pretty and for the main marketing or for sending the inmates later on, you can you clap, you fetus it use any app you want, as long as it does the same work. The most important thing is to bed with in Maine marketing. I will leave the links for all the abs I recommend in the bonus section at the end of this course. So check them up. So now you know, from where you will be collecting your customers or visitors in days and the next lecture, we are going to discuss how to build you in man marketing system and have so stay tuned and let's meet in the next. 17. Email Marketing How the system works: Hello there. And welcome to this lecture. In this lecture, we are going to talk about your in Maine marketing system and how it works. So you will be collecting emails via Shopify from your newsletter. Sign up your abundant cards and your placed orders, and you will be collecting emails via Previ from your exit and 10 on your promotions, and you will be collecting all of these emails inside off. LF you and you would be building your email list. Then you will start sending e mais to those people. And here there is two types off, amazed that you can be sending the first ones are the automated in maize or the flows. These are triggered when some action happens. Like if someone placed an order on your store or someone abundant the card or did any defined action. So they are amazed based on rules they are automatic. The second type off in May's are the one off emails or the campaigns. We use them for newsletters or special news or special offers like, for example, Christmas offer or Valentine's offer or Black Friday offers. These are special image that recent for one time these are not every green image. So now, after understanding how the system works, let's move on toe. How to write your name is stay tuned and let's meet in the next lecture. 18. Email Marketing How to write emails: Hello there and welcome to the structure. In this lecture, we are going to discuss how to write in AIDS. Many people find this is a little bit difficult. Well, the good news is that you don't need to be perfect. It's okay. You will be improving your emails through time and by experience. So be easy on yourself on just start by building your system and you will be able to improve it. They after sex. In this selected I'm going to give you a very important tips about how to write your emails so you don't be intimidated by them anymore. So let's start with my top tips off how to ride you one right and engaging subject line. Always keep in mind that people received daily maize. They skipped most of them and they check you off them, so you want your in Maine to be checked. That's why your subject line should be very engaging. Should be very attractive. I'm going now to give you some examples. You can be using number two having a good book, a hook, something that throws people in so they continue reading. For example, if you are sending any made and offering them some kind off discount. You can lead them to read the whole email by keeping that this can't offer until the end by telling them through the email how they are going to get that this girl so they would be motivated to finish all the emails and toe. Take your coat. Number three include one and only calls to action. Don't ask your customers to do multiple things. People get lost when they are offered many options, so stick toe one. Call to action. If you want to push your customers to review your products, ask them to do that, and only that if you want them to get a discount scored asked them to do that. And only that one purpose were inmate. And that's it. If you want to, customers do multiple things. Send them multiple emails day after day or after and remember, you should be super clear about called action. You should tell your customers what you want them to do. How do they do it? And what would they get if they do it? You need to make them understand your message very clearly without doing any efforts, so you should give them all instructions in a very clear and very straightforward way. Number four, right, as you are writing for a friend and this is something very important. You should talk to your customers as real people. And he I want to recommend you to read a very important book that will help you that will greatly help you in building your funnels. I will leave running off this book below in the bonus section, so don't forget to check it out. Number five Used tools to double check your text like family, for example. In this way, you make sure that you didn't try any world in a wrong way or something like that. Number six No, your others know to whom you are writing and speak to them accordingly. If I am setting a step off yard a lady, I would talk to her in a different way from if I am selling a bicycle toe. Parents who have kids you were in made cheese and very depending on the audience are targeting. So you should define your audience. You know exactly with whom you are speaking. Number seven making inane personal. And that's why having any store is awesome because when you know exactly your audience when you know what they love on but they don't love, you can easily speak to them. You can easily feel with them you can easily talk as their friends. You can easily make the email personal, and also I recommend you to send your emails from a real person like one off your team, for example. So let's say, for example, I want to send inmates for my customers on my hooks and needle store. I would create a person in made for me under the name we have at Hooks and needles dot com . In this way, my main would be more personal. Also, it will help if you tell a story within your emails. People like stories, and they are more likely to continue reading if there is a story included in here as well. I want to remind you to check out the book I have recommended in Point number four. This book will help you to write your emails, and it will show you in which language and help you should be talking to your customers. Number eight used deadlines because they enforced scarcity and urgency and we have discussed the importance of scarcity and urgency many times in the scores and on my other courses. I'm going to give you an example. First, stand your customers and made selling them that you are doing a flash sale, which is available for three days, for example. Then you send them an email the second day telling them that the offer is going to expire in two days. Then you send them another reminder a few hours before the end off the state, these a maze will increase urgency and will push your clients to take action. Number nine. Create images for your teammates and you can. You will come for the comfort example to create these images. Now, after knowing what other things that you should be respecting while writing your Indians, let's move to the next. Structured where we are going to talk about how to stay out of the spam folder and what are the automated inmate sequences are close that you should have on your story, so stay tuned and let's meet in the next election 19. Email Marketing Finishing up: Hello there, and welcome to structure in this lecture. We're going to talk about how to stay out off. Stand on. What are the automated inmates sequences or flows you should have on your stuff? So let's start by talking about how to stay out off Stanford. I know this something that you might be worried about because you don't want your emails toe goto the junk folder and not treat your customers well. There are many things you can do toe help your emails. Three. It's your customers. The first thing to do is to update your DNS records. I'm going to developing at the bonus lecture at the end of this course, where you can check out how toe Abit U. S in a club. You. It's a link provided by club you, and it's a very straightforward procedure. Nothing complicated. The second thing you should be doing as to don't buy in mail addresses the authentic collected emails. Don't buy a Mehlis. It's actually something stupid to do because it would be getting emails off people who are not interested in your knees or in your products. So there is no meaning off buying any email list just build your own list. The third thing to do is to ask your customers toe edge your email to their contact list. You can add a gym at the bottom off you email where you show your customers or clients how to add your contact toe their contact list. So when someone Edward made his contact list, you can be sure that you will be receiving all your future emails in the inbox folder. The fourth thing to do is to clean your email list all the time so you can remove all people who are not opening your emails in the past like 90 days, for example. Also, I'm going to include a link in the bonus lecture. This thing is provided by Love you, and it shows you how to clean up your email. Now let's move on to the automated inmates. Sequences are close that you should have on your story. The 1st 1 is welcome flu. It's when someone signs up for the newsletter. The 2nd 1 is the abundance card floor. The 3rd 1 is the post to purchase floor. This is when people buy from you. You can offer them for example, a discount on their next purchase. Number four Engagement flow. These are emails sent people list engaged with you. You are not selling anything yet. Just creating a better relations with your custody number five. Promotional one off campaigns like special Say's in high days or something like that. So in the next lecture, I'm going to show you how to use a privy and how you love you. So stay tuned. And don't forget to check the bonus structure where you will find own tellings you will need through this course and now stay tuned and let's meet and an extract. 20. Collect your customers emails using privy: Hello there and welcome to this lecture as I told you before, too collector customers email. You were going to use different kind off offers or, let's say off tricks to need your customers to give you their remains. One of the things we are going to you is is to implement and exit intent. Pop up on your store, which is a pop up that shows when someone is about to leave your store, and the second thing to do is tow adding the spinning wheel to your A spinning with offer to your store, which is an app that will help you get your customers email in return off, offering them cycle some kind off on offer. They spend the wheel and I get the offer in the turn off. The inmates always remember that people don't give you their amaze easily. They need something in return. So in addition to all, the image will be gathering through Shopify from the purchases and the people who abandoned the card. You will be getting emails from people who almost at about exits your store and from people who want to get you a discount to collect. These emails were going to use and have called the Privy. As I told you before, many times feel free to use the app you want as long as it gets the job done. So this is another that I recommend. But you can't find any other ab that there was the same work. It's fine with me. So now let's jump back to Shopify and see how this app works. So this is the up. We are going to use its called Previ. It's an app that's very famous on Shopify. It has 24,000 reviews and a very good rating off 4.6 and that several things and you can use any off its features. It's up to you. So now I'm going to add this upto my store. But before doing that, let's check the process off this So this app has a free plan on two other plans. You can pick anyone off them that suits you, but for now we are going to go with a free a free plan to work with. So I'm going to click on add. So now the APP is added to my it's a senior. So now the APP is here on my Shopify and I just have to click on install app. So I'm going to a stole this app on my story. And now I have to sign up toe Previ. And now I have to confirm my business. My business information I'm going to click on confirmed. So this is that Previ dashboard. And now I'm going to show you how to add the new campaigns one for the spent, win and run for the exit intent for Pop. So let's start by adding coupon codes at the beginning because we're going to use them in our spent to win. So I'm going to click in here and I'm going to click on New on. I'm going to create the 1st 1 Let's say it's 15% discount on going toe. Put their aim in here. It's a percentage off 50% on. I'm going to apply to all my products and I'm going to click on safe Now. I'm going to create another one. Let's say now it's 20% that in here I'm going to click on. It's a percentage, which is 20 Okay, and I'm going to click on safe now. I'm going to create the 3rd 1 Let's say now it's 10%. Andi, I'm going to edit Edit in here. Percentage 10% on I'm going to click on safe. So now we have to see the friend coupon cause Went for 10 1 for 20 and one for 15. I'm going back to my dashboard and I'm going to click on New Campaign to create a new campaign. You can choose between different options. I'm going toe pick this one and I'm going to show you how to make it. I spent the wind campaign So this akufo court you can't pick between the coupons. But we are going to do that later when we choose a spent went and played here. We can specify when we when we want our pop up to show. Is it after 10 seconds after 30 seconds after three seconds? So when someone lands, for example, we can make the pop up shows after 10 seconds. 15. It's up to you, Andi. Here you can. So you can specify how much time you wanted toe. You want to show it? Is it every day It's every 10 minutes. It's all the time. Also, it's up to you every day. I guess it's fine and I would say 30 seconds in here or 10 seconds this fine for targeting . You are targeting customers who didn't sign up because you want to get that in May's and here you can choose between a maze and phones. Getting good customers for numbers is very important. However, It's difficult because you really people are very cautious when it comes to giving therefore numbers. That's why I always keep the option. That's the only option off emails, because I know that many people are, and I don't like to give their for numbers and I don't want to lose them. I don't want to lose these potential those potential customers, so I simply skip the phone. However, haven't having good customers for numbers is very important that it's like the perfect scenario. However, if you have a strong brand and if everything is going fine and if if you are not saying that people are truly very trustful when it comes to giving you that information you can true is the fun option. However, for now, stick with the email option. It's more safe and I'm going to click on design. So in the history section in here, I'm going to tow clicking here on Template and I'm going to click on to stamp late and I'm going to click on Spent 21 so you can hear it. Pick any off these templates. It's up to you. Let's say, for example, I picked this one the most simple one, and I'm going to click onto selected. And now I'm going in here and I'm going on to modify it so he can modify everything about this spent. When we can modify the text in here, you can modify the colors. You can modify all the cars in here. You can modify the colors off the weed. Let's say let's start with the text. You can modify the text if you want. For example, feeling lucky. Get a discount. I'm going to make the text in white on. I'm going to make it bigger, more big, bigger. Let's say, um, well, this is too big. I wanted over one line, so let's go to 30. Okay, so this is it. Here. You can change this as well. If you want. You can't change what's written here on the bottom. If you want, you can change the bottom color. If you want to make it, for example, orange. You can change the color text toe black. It's up to you. You can't just change everything related to it. As for better background, you can change that. Or you can choose to add a an image as a background for your for your for your spent when as well, the all these options are easily changeable. So here you can pick a color, get pickin image. So and here you choose what's in the real and what are the different discounts available, and you exchange also as well the winning probability. So if I click in here, for example, these are the different things I see on the wheels on the wheel, and these are different winning options. And here are the finance couples, for example. I have frequent balls are advocated 3 10 15 and 20 in here. I can't pick toe choose one off my safe football, which is a 10% discount, and the wind text is 10% off because this what I'm offering and this is the one racial. When we change the win ratio, you changed I likely would off privy choosing at this option. So the higher the when racial is, the higher the probability that people will be getting this this accord. They will be in this option. So if I put it to it's now 28 put it for its now 44. If I put five, it's now 50. So it depends. How many, how many, how much the number is in here. It depends on that. So if you want an option, Toby, always soon you put the highest number in here today, zero for all of these. For example, on you put a 10 for this so you will get 100% off your customers, winning the 10% off. If you want this one to be shown as well, you can put 10 on a night like this, so it's up to you to choose, which is that offer. You want to be shown the mortar customers what you wanted customers to win. It's always better to make all your customers when because investment went and force as the principal off expressed its people and people feel that you are offering them something. They are more likely to buy from you because they feel grateful because you have given them already discount code. So they feel grateful to you, and they feel that they should be buying from you. That's why it's always better if you make your customers went something, and in this way you can push them into buying from you. So always keep a good discount and higher when ratio. So in this where you would get more six. So this is that you click in here on I'm going to click on cancer for now, and he just how you change these options? If I go back in here, I can change that. Told you everything related. Toe this pop up. Now I'm going to click on Save On. I'm going to move on to the thank you page. I'm going to click on edit. So this is the pop up that would be showed your customers went. I sent up to your offer and I get that scout I should add here in here an element. This'd the element I'm going toe add on, going to fix it, and I'm going to put this in here. In this way they will know what they are winning. What's the what? They will. That's what they want on. I'm going to add it in and I'm going as went to add something else. Another text as well. On this is it. I'm going to modify it and add this text on. I'm going toe up. You can change the the order off these of a piece of the text as as you want. I'm going toe delete this one. I'm going toe with these. Like that. Uh, this is it. I'm going again for four. Organized these in a better way and then in a more organized day and make your thank you pop up look better. It's up to you. These are just designing issues. So now I'm going to click on Save and I'm going back to my store and I'm going to show you how this coupon code work before, But before that, I'm going to activate the campaign on Now it's published, the campaign is published. I'm going back to my store and I'm going to show you how this campaign looks on my store. So this is the first in here. I can click in here if I want to see it directly. This is my spent A Well, I can't put my email in here and click on, Try your luck. So now the when it's spinning. So I get a 10% discount. And this is my thank you. Put page standing me that I have won 10% discount on this is the coupon code name. So an hour. Thank you. Pop up. We have seen two things. The 1st 1 is 10% off. The 2nd 1 is that the couple name is example. If I go back to my real in here and click on cough for good spices, I can notice that this is the one text. So if you want the win tax to be changed on your thank you for pop, you have to change the wind in here. And this is the name off the coupon because I don't enter any component here. So it it was left as different as example. So here s when you changed these two things in here, they are changed on your Thank you. So this is it for that spent to be in a pop up. Now let's see how to add an exit intent. Pop up using pretty So we have seen how to add I spent win campaign to your store. Now let's see how to add an exit intent pop up at your store. It's very easy. You click in here on new campaign and you click on exit email. Capture on. Do you change the settings in here? They are very simple. You show you tell privy. What's that? What are the triggers? You want this pop up to show after and you very five. For how you specify how much time you want this pop up to show and you specify which fields you want this pope upto capture. Are they a maze or phones on you here? You can assure for four. Specify that you want to target customers who have not signed up yet, and you click on design and you change everything toe related to this pop up, as we have done with us spent to it. It's a very easy procedure is a It's a straightforward procedure. You just have to play around with TV, and this app is very simple and very easy to use. 21. Meet Klaviyo Your email marketing app 1: Hello there. And welcome toe this lecture in this lecture we are going to see club you club you is the up we are going to use to send emails to your clients and your prospects. So in the previous lecture, we have seen Previ and how it works Now we are going to see how to work with clap you club you is as well a very easy platform to you. So there's nothing complicated As long as you know the basics, you can proceed. It's very easy. So this is the Shopify App store And then here I'm going to click on an up and I'm going to add a cloud of your toe. My store. Now I have to sign up to club. Yo, I'm going to clip on. I'm going to write my passwords and I'm going toe click on get started. So now I'm signing up to, like, love you account. So this is the clavier. I'm going to log in. I'm going to enter the verification code. So this is the verification code. I'm going toe click on log in. So now I've looked into my clap your account and now they are connecting my Shopify account to the club, your account And now I'm going to click on Continue Now they are asking me some questions that I should be anything about my store. And here there are more information that you have to fill. And here you can add a logo for your brand if you want. I'm going to click on Continue for No. So here you choose the colors you want to work with. They should be going. They should be the same ones you are using on your store. So you pick them and you click on Continue. And then here you can add your social links on your l and we're going to click on. Continue on, then you have to confirm your email. I'm going to refresh this page and I'm going to click on Continue. So now, after at the club you and the Privy Itude store, let's see how we are going to link club you toe Previ. So you go in here, you go under account, you go to settings I p keys and you create in. You ate my picky you copy thesis key and you go back to your previous account in here And you go in here entered under anti integrations. On in here you go toe class view and you put your email address and you put your I p key. And this is it. In this way you would be linking your club. You account to your privy account. 22. Meet Klaviyo Your email marketing app 2: Hello there and welcome to the selectors toe after I think love you to your store and after laying linking it with your previous account in this lecture, I'm going toe take you in a tour around the club. You. This court is not Matt meant to teach you clavier and details. It's not a course about Clavijo and this course to learn how to use email, marketing and the importance off main marketing. So it's like you learned how to drive and the club you is just only the car. So feel free to use any other car, any other app that does the same work as club you if you prefer it. Most of them work at the same logic with the same way Clavier is one off the best. That's why I recommend it. So in this ah lecture and here I'm going to give you a tour around the club. You and there are many things that you might need to investigate more while you should be issued. Not worry, because the club you has many articles to help you and a club you as well has many videos on YouTube on on the Clavier Channel. that can help you with setting up everything related to club you. It's very easy. That's very logical. And with time you will get it. It doesn't it's not that complicated. So this is a clear view dashboard in here, you can find your settings that set up withered in case you didn't set up. Certified before Clavijo in case the sign up signed up for club you. Then you want toe link Eklavya to Shopify. You can click in here and it will take you to the procedure. It's just a few clicks from here. Nothing very complicated, but we already linked our Shopify toe Clavero in here on the left menu. You have all the different options. First you have that campaigns, which, which are the images send like on holidays or for special offers, or for something that you want to tell your customers and your clients now about. These are thes are the campaigns. We have talked about the scores so you can create your campaigns by clicking in here and you can click create your campaigns based on the Frontex or nude with attacks, the different text you have given your customers. I'm going to tell you a little bit about Tex. Here are the tags you create these tax toe different shade between some clients and the other. It's like some kind off filtering, so it's like you create sub categories off your off your customers. It's like, Let's say, for example, I teach Shopify and I teach Facebook. I can tag my students who study Shopify by attack called Shopify, and I can tag my students who have both my Facebook ad scores by Facebook. So in this way I am defining my lists on into to the people who both Shopify and the people who both Facebook same logic apply to your customers. So to create that tag would just have toe click here on Create tags on you. Add like take name, Let's say, trying one and you add the tag. So in here you can. This is the first day I can hear Katie Click on edit. If you want to change that tag name that you can't create several tags on the list in your lists, you can assign the tag. You won't assign it to the list off inmates, so you create campaigns based on your tags. Campaigns are important, especially when you want to reach some target. Let's say you decided that you would be made making $30,000 this month on sales and don't make them yet. So you can, for example, start every day of sales and you can send campaigns about this state. The flows are the campaigns that you want that you always sent. These are the usual campaigns, like the Abundant card browser. Benton The Welcome. Siri's the customer. Thank you. The product Review Welcome series is the series off email. You stand when someone a sign up to use in your newsletter. Let's say I want to add it. This flow I click in here on edit flow. Andi, I start anything this flow so this pro is triggered on someone is when someone subscribe to my newsletter. After subscribing, he will be receiving I thank you email than after that. After three days, he will be receiving. I follow us on social media email. Then after four days, he would be receiving any male selling asking any mail offering bestsellers products. So in here with me making sales. And here we have the exit. So Ah, thank you. You can change everything in this floor, starting from the text off your first message, the delay between the first and the second message and as well, the delay in here. Let's say I want to change the follow us on social media in made. I can change the subject from here. I click in here and I changed the subject. And if I want to edit the email, I itself I click here on edit on. I can edit everything related to that he made from here. So I click on edit content, and here I can edit this email, and I'm reviewing the email while editing it. It's a drop and drop. It's a drag and drop functionality, so I just have to. For example, if I want to add an image, I just drop it, drop it in here, and if I want to remove it, I just remove it like this. And this is the the same for all the other elements. You can check them, abide of you from here, and you can check the best view from here. Always make sure that you are checking the mobile view and making Children. Inmates look great on your on mobile devices. So after finishing this, you can click on safe content and or save and Return, and you will go back to your flow and you can end it more items from your floor in here, you can see the different analytics off each email. Let's say, for example, for this email, you can see how much how what's the percentage off the operate? How many people opened your email, how many people clicked on your legs, How many people received you amaze and all these kind off settings? And here you have this more sendings. More tending is away. It's a clavius algorithm to send emails to some people who are not sending them to other people. So in this way it's like a small technology toe. Make your delivery your delivery rate high. I recommend you tear it off. I turn it off always because I've tried turning, turning it on several times, and it didn't work. Fine. Then I turned it off and things were better so turned off or do your own test. Keep it on, then try to keep it off and see the difference and decide. So this is it in here. I'm going toe exit. Let's say I want to pick on abundant cart on abundant card to flow. I can click in here and I can modify this this flow in here as well. It's very easy. Uh, this is the trigger when someone checked out when the check out procedure has started. If you want to add, any man can just drag and drop it. If you can. You want at a time delay, you do the same. And is it? You can as well. Um, modify everything in here. These are inmate in place that you can be working with. You can pick. Let's say I want toe pick this email complaint. You just have toe modify it. True that and working on it. It's a template provided by Clavier itself. Let's go back under list and segments. You will find all your lists and segments you can segment can create segments from your made lists. For example, you can create a segment off people who have been added that makes your store from one year from three months on this kind off segmentation. These are given by default from club you, and you can create any lists or any segment you want in here. Segmentation is very nice because it will help you toe ascend your campaigns. Depending on a more detailed information. It's like kind off targeting on Facebook or something similar to that on bits like filtering off your audience off your email list. This is something that we would be doing at an advanced stage after being familiar more with email marketing and after having at an important list off image is something that you should be doing. Now you have your profile. Yeah, your contact list. Now I have only one contact. It's a trial account. Here you have your metrics, which means what happened on your store and on your club. Your account, the metrics. What's happening? You can check them here. Here we have the diffident integration. If you want to integrate anything with Clavero, for example, I have integrated Shopify with club you here You can integrate other things in here. Here are the different integration you have after ship. I was on market place. You have different kind off mitigations. So at the bank, integration will go to the coupons Here club. You can create coupons to your Shopify customers unique coupons to each customer with something not everyone does. Only Clavijo does. And you can add a component here if you want. Here you have another couple name Here you add like attack for each couple and here you you specify the discount type off each off the capo and club. You will be generating automatic coupon codes for your customers. Here you have the sign up forms and these are the forms. You would be addict. Your store with all the forms you add at the footer if you want or if you want tohave Ah, a sign up form anywhere else. This can be done with class view. I didn't install any because this is only a trial account. But you can do it in here. Here you have the setting spades on. Ah, here you have the image library with all the images you have other toe Clavijo. And here you have the tags we have talked about. So as you have seen club, you has many advanced the things that you will be learning with time and that you will be using with time. For now, you are the most important things to focus on is to creating your campaigns and your flows and to start working with them. So, as I told you before, this course was is not dedicated to learning Clavijo. It's dedicated to learn email. Marketing Club is just is just a software, and you can use any other software that does the same work as Clavero. And if you decided toe go with club you, which is something I recommend. You can check their support and that articles They have a way wide range off articles that you can use. They have explained everything in details, so feel free to explore it more and to see what other things you want to use and what other things that you don't want to use. So this is it for this lecture. I hope you enjoy this lecture, and I hope you will be applying email marketing to your store and your business state you on and let's meet in the next lecture 23. Learn how to maximize your profit out of the same client 1: Hello there and welcome to the structure in the structure. We are going to talk about how to maximize your profit out of the same client. Well, you are running an e commerce store, so your top point aim or goal is to make sales and to make profit. Everything you do is to serve this one and only purpose. Making more say's can either be done by recruiting new customers all the time or by increasing the amount each customer spends on your story. Well, getting a new customers is stuff, and it's costly. So you are left with one option, and it is the option number two. Not long ago, I wanted to buy a new Kindle paperwhite as a gift for my husband. I went to Amazon with this purpose. I want to buy a new candid and is it? And guess what? I ended up buying the Kindle a leather covered and they power a doctor for the Kindle. And guess what? I was almost almost going toe by and only new kindle noises, which cost much more than the convertible paper white. So why I ended up buying all these things? Um, I a shopaholic Well, no. Amazon simply offered me exactly what I needed. Amazon didn't force me to buy another product. He didn't have arrest me into doing that. No, Amazon simply showed me related products that I'm most likely going to buy. So let's see what happened with me when I landed on Amazon. So here I am on Amazon and I'm checking the Kindle paperwhite page because I want to buy one. So this a kindle the price off. This Kindle is originally for $149.99. We are going to start to spot the things Amazon put to increase my average card value or, in simple words, the absent on the cross sets. The first thing we notice is that I can save 20% if I buy two Kindle devices. So this is the first Upsell. This is the first crossed and actually they are using. So they are giving me an offer to get 20% discount if I buy two kindles and it is very important because I can buy one for me, one for my husband. So for many people, this offer might look very attractive. Let's scroll down more here I have two different kinds off storages, each one for a different price. On he I have the abundant, which is the thing I have both the bundle and safe. I have both my Kindle plus a leather cover plus a power adapter. And I have saved 20%. If you click in here that page open for the bundle. It has the Kindle, the adapter and the cover and there are for $169.97. So I muscle increase my average card value from this price toe this price by simply offering me toe get a bundle. And they have given me a reason toe pick this bundle, which is to save $20. Amazon here offered me something often me things I really need. I need an adapter and I need a cover. I might not have been noticed that if Amazon didn't suggest these needs, but they are actually needs. So in many ways I felt grateful for Amazon because they offered me this thing. And this is very nice because it's very important to make your client fear, as if you often him or her exactly what they so I'm going to scroll further and I'm going to show you what Amazon off in addition So here are the things about the Kindle. So this is this is here that three options off the Kindle Mrs. I don sell This is my kindle I want to buy. And this is the up sell This is the better Virgin off my kindle So I wasn't here. Told me that my product is fine But there's a better one if I want to pick it if I can afford it This product is awesome And it has many things in addition to my chosen product. So this is a absent offering. A better a more upgraded virgin off my original product. I'm going toe scroll further. Here are the specifications the reviews on what as we can find And here we have the customer favors and kindle e books. This is cross L they after they are offering me books to buy directly after I buy the Kindle. So these are crossed and I buy the Kindle and I buy these books with them I coming to scroll down and he'd I have my history off surge on this is it So in here we had a look about how to implement Upsell and cross sell in your product page. This is a very nice example. Amazon is one of the most important e commerce stores worldwide. It's actually the most important one, so you can always learn from now. Let's jump back to our topic, and this is what we call recommending products in e commerce. So I entered Amazon to buy an item for $149.99 and I ended up paying $169.97. Amazon increased my order value, and that's what you should try to do in your store. You should work on increasing the average order value off your customers. The higher it is, the more money you make. This means you should try to sell your customer multiple products. Why he is still on your store. So how do you do that? Well, you do that through using two extremely powerful marketing techniques called Upsell, and cross that. And before discussing how to use these techniques, let me start by explaining that the difference between them first you have you main offer this is the initial product your customer wanted to buy. In my case, it waas the Kindle paperwhite. An up sell happens when you suggest a better product than the one you're customer were originally purchasing. Like when Amazon here suggested to me to buy a higher storage space or down here in the EU leaders comparing table where Amazon showed me that there are a better, more advanced reader than the one I am buying. So you're upset product should be Anapa grade off the main offer. It should be covering the functionality off the main offer while providing more advanced options. On the other hand, a cross happens when you suggest your customers to buy related items that could complement the main offer. Like what happened to me? I bought a cover and on a doctor. These are add owns toe my original purchase. So in the next lecture, we are going to discover the best practices. Twinkly is your customer order value and how we are going to use Upsell and across that so stay tuned and let's meet and the next lecture 24. Best Practices for your upsells and cross sells: hi there, as I promised you in this lecture, we are going to talk about the best practices twinkly Israel customers or their value, or, in simple words, how to use Upsell and Crestor. If you are still not convinced off why you should be using upset and cross sell in your stores. Maybe these facts will convince you acquiring a new customer is 5 to 25 times more expensive than setting for an existing one. Fact, number two in 26 Amazon reported that 35% off its revenues were a direct result off their cross selling and upsetting efforts. Fact number 3 40% off any commercial stores. Avenue is created by only 8% off the customers. So now, after checking why upsetting and across telling are essential for your success, let's see together have to use them in your business. You're upsetting or cross selling should be relevant. Your customers shouldn't even feel like we are selling them. It should be like you exactly knew what they wanted next. So I have to do that. Well, following are the best practices I recommend you to other number one Plan Europe Cells on the Cross cells, keeping in mind that you want to improve your customers experience. I'm not exaggerating when I say that If you know exactly how to use up selling, your customers should be grateful for the choices you gave them. They should feel that they got a better deal. Put your customers first. Think about how to satisfy their needs. That's how you succeed. Number two. Don't up cells with a huge price jumps. If your customer is about to buy a $10 product, don't Upsell. With a $100 product, you will most probably scare your customer with this huge jump and price. So always keep your apps selling all crystalline value realistic. 25% or 30% or 50% increase in the price should work fine. Sometimes you can go upto three times the original price, but this is it. Point number three. Don't make your customer confused by offering too many up selling and cross telling options . The last thing you want is to push your customers away. Number four. Make your up selling and across selling an easy procedure. Your customers should be able to take your offer by a simple click. Nothing complicated Number five upset Onley, your most reviewed or most soul for most relevant products. So these are the best practices you should be adopting. Why canning your Upsell and cross? I know they seem a little bit too much now, but if you put yourself in your customer's shoes, you will be able tow, succeed in your upsetting and studying. Just think about what your customers need and do that. So stay tuned with me and let's meet in the next structure where we are going to talk about where you should be, including your up cells on your cross sense. 25. Best places to include your upsells and cross sells: Hello there. I'm very happy you are still with me in the structure. So now we are going to talk about where you should be, including your up cells and your cross sense. The first place to include your upsets and cross cells is your product page. Let's go back to our Amazon example and see how the upsets on the cross cells were implemented. That so, as we have seen, we have different options, like bundles related products, frequently both together. People who bought this also bought this. Compare with similar items on you might also like these are all options off how you can include Upsell and cross aisles in your product. Now the second place is toe Upsell and cross sell during the check out process. Let's take an example on the Apple store. - The third place toe Upsell and cross sell is in your email receipts. Purchase receipt's a Mais get a knave ridge open rate off 71%. So if you want to do in male marketing, your receipt emailed is one off the strongest places. To start with option number four, stop sell through offering free shipping for a certain amount off purchasing on. This is something you can easily do through a Shopify app or, if you're seem already, support that option. Number five is toe offer upset After payment directly, your customers decided that to deserve their trust, they gave you their influence already. So why not trying to make a new saying? At this exact moment? Option Number six is toe incorporate product up cells on the cross says in your car. Abundant recovery, a maze. So these are the different options where you can include up cells on the cross and remember upsets and the cross eyes are very, very important toe. Increase your say's and to make your store profitable. Now the at cost is very high, so it's very difficult to make profit out off the first product your customer by. That's why you should be working on your back and marketing. You should be working on your product recommendation hacks on your store to increase the average card value off your customers and thus make profit. I hope you love the structure. Stay tuned and let's meet in the next one where we are going to see some Shopify abs that can help you to implement up cells and cross cells in your story. So stay tuned 26. Upsell and cross sell apps: Hello there. And welcome to this lecture. So in this section, we have seen why you should be using product recommendations and why you should be working on increasing the average card value off your customers. We have seen the defend between up cells and cross cells and how to use them in the best way. In this lecture, we are going to talk about APS. While there are many abs on the Shopify App store that can help you add crystal and Apsell and frequently both together and these kind off hex your store, feel free to use any app you want, as long as it has good reviews and good ratings. And it does that job you need. No, I'm going to show you three APS that you can work with if you want. They are highly reviewed on on Shopify and Shopify Up store and they have good ratings. This this is the 1st 1 is it's called bold Upsell and upset smarter. This is the 2nd 1 frequently both together and this is the 3rd 1 This committed upsets and the cross sells All of them has good ratings and a good number off reviews so you can't pick anyone you've you want or you can simply go to the shop. If I app, store and search for Upsell and cross sells up and use the one you want, you can. Let's try to add this after our story and see how it works. So I'm going to click on Add up. Now I am on my Shopify, their sport. I'm going to click on Start up and the APP is now installed. It's not for free. It has 14 days trial, but it's not for fee. And as I told you before, usually up cells and the cross cells abs are not for free. I'm going to click on start pretrial, but if you both a professional theme like Shoptimize, for example, it offers you cross sell and Upsell options within the team, so I don't need toe. Add the end up unless you want to do advanced upsets at the cross cells to your store. So I'm going to click on accept and continue on. Now. I have added this app to my store and this is the boy. So here is the dashboard off board. I'm going to add an offer in here I'm going to give it a name. Let's say my special offer. I'm going in here toe. Choose my up sell trigger. This is where you choose When the Upsell is shown in front off your customers, you can choose to show the upset when someone add a product to his card or before that check out procedure. Let's go. Let's say I picked this. Are at this set option he do to us if you want to cross sell or to Upsell and here you truth the products where your offer is applied. So I'm going to click in here and I'm going to choose this product, for example, and this one and I'm going to click with On this. You can choose any products you want. You can choose all of them if you want, depending on what you want to do. And in here I'm going toe set my offer. What I'm offering my customers. I'm going to pick a title for my offer. Let's say Don't miss that. This title should import scarcity and urgency and should push your customers into buying more. So pick a title that enforced these criterias and here you at the description. Let's say these products are awesome together and then he do select the products. Let's say I'm going to select this one and I'm going to click on Continue on. I'm going toe klik in here on safe. Now I'm a jumping back to my store. I'm going to the products where I have added the up sell in that cross, l I mean, I'm going to click on at the card and this is my offer. So I have tried to add this product, my card, and now they are asking me if I want to buy this product as well, and I can through the different variation if I want, and I can click on Add to cart. So this is one AB that you can use. You can work with any app you want, as long as it does the job, and as long as it has good reviews and good ratings, So now this is the second app I'm going to show you. It's the frequently both together at this app has a very high rating. It's 4.9, and it helps you create a bundle or frequently both together products. So I'm going to show you how that so let's see how this app work. For example, this is a yoga store where they are selling yoga leggings under the product image and description you can find the frequently both together offer where they are showing the customers. What are the products that people use really by with the first product, you can truth remove one off these products if you want, or you can choose to keep all of them. They're frequently both together. App is important, and you should be adding it to your store because it will definitely increase your saves. Its some kind off cross telling you are offering more options to your customers and you are offering them toe. You are pushing them to buy more products from you. The third up I'm going to show you. It's an app that also help you to add upsets at the process to store, and it has a very good number off reviews, and they're very high rating, so you can as well at the your store and work with it. As I told you before, feel free to use any abs as long as they do that job. I hope you enjoyed this lecture. ST Joan and let's meet in the next one 27. Common mistakes to avoid: Hello there. And welcome to this lecture. This lecture is meant to give you a quick overview off the common mistakes people do. I have built this list off common mistakes through my experience and through my coaching work and my coaching sessions with my students and through all my experience as an aligned structure. So they focus and stay with me. So the first common stake people have while building their online business is that they think that they will make profit from the first couple off weeks. And this is wrong. As we have talked about that in the previous lecture. You need time and you need to know that and you need to live with that. Otherwise you will not succeed. You will be starting businesses and ending them one after the other without succeeding. The second common stake is giving up toe early, and this is something very common. Many people give up after their first trial or their second trial, and they go back to work from 9 to 5. And this is it. Well, this is said and this is not how you should be working If you want to change your reality. If you want to be financially free, and if you want to build your business, you should be willing to fail and fail and fail and then succeed. This is how the game's go. You can't succeed from the first or second trail or maybe the fifth. Try it. You need time. Some people, maybe they succeed from their first trials. But usually this is not the case. Success comes after failures with failures. We learn, and we become able to succeed the third common mistake people do, and it's one off. The reasons most of them fail is that they don't put enough time and effort. If you are rushing things out, if you are not being professional, if you are not working hard on every detail, you will most probably failed. Or at least you will not succeed as much as you want. You should aim to be better than your competitors. I know sometimes you would decide to skip some details to work on others. This is what we call management. You should be able to manage your time and see what are the things that they are the most important and work on them. The fourth common mistake people do is that they don't outsource. Your time is limited, especially if you are an employee. And if you have a job, that's why you should be outsourcing. You should be willing to invest your money in order to save your time. Time is much valuable than money. So if there is something that will take days for you to be done, and you can hire someone to do it for you for $20 higher, this someone you can always use five up work, freelance of that come to hire people. You might hire them toe, help you in your video marketing. You can hire them to help you creating your videos for your products. You can hire them to help you in something related to store. You should know everything related to store everything related to your business. I always tell you that, and I always focus on that. You should have knowledge on everything, but that doesn't mean that you should be doing everything by yourself. You can always outsource to save your time. The fifth common mistake is that most people are unwilling to invest. Many people hate to pay money, so they think that if they pay $10 to buy the scores or $20 toe, hire a flare answer to do a video for them. Or maybe if they paid a sum off money for coaching session, they will be losing this money. And this is totally wrong because those same people and I'm pretty sure off what I'm saying will most probably by things that will not improve their life. And that will not help them in their business for a larger amount off money. So whenever you are put in a position where you are asked to invest for your business, ask yourself if it's worth it. So which is more important? Toe pay $1000 to buy an iPhone or to pay $300 to get coaching sessions that will help you into a building and scaling your business? Ask yourself what's more important to pay $100 Togo to eat an offensive restaurant or toe, pay $50 to buy some important courses. Always ask yourself what is more beneficial on the long run. So think about how you are going to invest your money because this is something very important if you are not willing to spend money to invest money on your business. It will be very difficult to succeed because with any business, there is some budget toe put with e commerce. It's lower than any budget every everywhere else, but you still need money. You still need money to build your store, to buy a team to run your ads, to optimize your store. To buy some APS you need toe. Be able to invest, and you need to be willing to invest your money in the right place and building and skating and most ing your business is the right place to invest it. So these are the most common mistakes I see. And as I told you before, when it comes to your mind set, you should acquire that I mindset. You should educate yourself, Toby ready to run a business and to make it succeed. I'm going to live in the bonus section below Links for several books that I recommend you to read. These books will help you acquire the right mindset, and we'll put you on the right path into succeeding 28. What is the right mindset for sucess: Hi there, and welcome to the structure. This is the finest section off the scores. And I'm extremely happy you reached this lecture. This means that you like what you are learning, and you are profiting from this course. As I promised you in this lecture, I'm going to talk about your mindset. And I wanted to show my face in this lecture and to speak to you directly. Because, in my opinion, this lecture and the topic off this lecture are very important. Your mindset is the most important key you should be working on in order to succeed. Because if you don't have the right mindset, you will never, ever succeed as simple as that. 90% off people, if not more, think that drop shipping or think that any business in this world can work by simply doing few things and the money will start falling. Well, this is not true. If you want to succeed, you should be extremely serious about your work. You should be putting all your heart, all your effort, all your time on this. I know many off you have a job and they work from 9 to 5. So you only have a few hours per day to work on your project. You should be serious about that. You should be sacrificing your time sacrificing all your effort toe. Make this work because this is your only way to quit your 9 to 5 job and Toby financially free. So when you decide to start to drop shipping store, you should be working on each step in a very serious and very professional way. Many off my students I want to start their own line businesses. As I told you before, I have helped many off my students toe build their stores and succeed. So I know exactly what I am talking about. So this is why in this lecture I will show you the difference between the wrong mindset and the right mindset. With their own mindset, you will be picking an initial. You may be any structural off. You will be picking random products and you will be starting your store like in a few days . You will pick anything. You will pick any products, maybe even any niche. You were right. Any titles, Any descriptions on boom? You will be starting running ads and you will based on money and then the ads will not work as you will stop your store. And this is it. Your story ends here. Well, this is definitely that own mindset. And this is the most common mindset most people do that most people pick an initial pick any products, pick any theme, build any store, run random ads and then they failed. And this is something very normal because if you don't put enough effort, you will never succeed. We are in a time off high competition. So unless you are very professional, unless you are doing better than others, you will never succeed. If you want to do e commerce with the right mindset, you should be doing things differently. That's why if you want to succeed and e commerce, you should be working on a different way. You should be working with the right mindset. This means that you should work on details on each step off the procedure, starting by how to pick finish, then going toe what store to build, then going to running ads, then going toe after sale, marketing and after stage services. So let's start with picking Munish. This is the first step the first decision you will be making, and many people make this decision lightly. But this is not what you should be doing. You should be putting a list off many potential knishes. And you don't just pick the five first knishes that crossed your mind because most probably they have crossed the minds off everyone else. You should do brain storming by thinking deeply about in you knishes new opportunities. I'm not exaggerating. You should me at least making a list off 50 nations to start with. Then, after making this list, you will be starting toe. Eliminate things that doesn't work. You will be eliminating seasonable niches. You will be eliminating nations with items that are highly, highly subjected to readers and refunds. You will be, for example, eliminated niches that have a brand loyalty. There are many criterias off what niches you should be eliminating, and when you finish the step, you go on and new research each niche. You make sure that in each off these niches you have enough products. Toby selling you have enough suppliers toe be used to be working with you can just jump toe Anish. So with any issue pick you should at least be able to find 30 products that you are willing to sell 30 products, that they are good too. Said So After putting this list off nations and eliminating all the issues that doesn't work, you start by researching each knish. You should find at least five or six stores that they are working on this niche and that they are doing fine. These stores will be your competitors in the future. So when you find these stores, you learn from them, you analyze them, you see what they are doing, why they are succeeding and how you can be making something better than them, how you will be able to compete them, what they are missing and how you can learn from them. Finding these five stores is essential because this where you will you make sure that you are not betting on something that doesn't work. You make sure that you are building on something that worked for others. So after fighting these stores and analyzing them, you go and you research products, you research products deeply. It is searching niches, and the products are two things that you do at the same time, because where when you are picking munitions, you want to make sure that you are also finding products. Any needs that doesn't have product or doesn't have suppliers is not something that you can work with. So after finishing this step, and after making sure that your niche is good, that it's trendy, that it has enough audience that you have enough products to sell, you move onto the next step, which is building your store. In here. You pick a good platform toe, build your store. In my opinion, the best platform is certified. You pick a good team to use on your store, so you pick that him. Then you move on to choose your store title, and you would store your L your title and you are L, as we have talked before, should go together. Then you design a professional logo. A store without the logo is not professional. You design a professional yo go a with a transparent background. You add the logo to store. You write a professional about a section. You organize your home page. You organize your product page and you start adding your products. It's a product you add should be optimized. You should be optimizing the titles that description the images and videos. I recommend you to start your store with at least 20 products, at least 20 products. And you can pick between thes 20 products five or six that you would be working on more than the others because these are the ones you would be advertising on Facebook. So these are the ones you would be paying on. So these products should be wow. Products should be products that I can't find in the shop near my house. Should be products that solve a problem. All that make life better so you can't run ads toe, sell any iPhone cover. I can buy any iPhone cover from anywhere. You should be running ads to sell things that people actually don't find anywhere. Things that push your customers into doing impulsive purchases. Not all products can work. You would be testing maybe five, maybe 10 maybe 20 products before finding products that actually said So. Why working on optimizing good products? You should be researching the market, which means you should be seeing what other stores are selling and how and if they are selling your products, how they are selling it. You should get inspired from their photos that description their titles and see how you can make these things better on your store. So you should be analyzing others shops, see what they are doing. See how they are saying good product at which prize with which marketing strategy. And in this way, you should find a Saturday that works for you. So after doing this, we move on to Facebook. As you don't start putting money on Facebook ads unless you finish these 1st 2 steps that right way. When we moved to Facebook ads, our stores will be ready. Otherwise we will be spending our money for nothing. So we are on Facebook. We start running ads don't run ads unless you know what you are doing. Don't run ads just by simply putting a budget off $5 per day. And this is it. If you don't know how to use Facebook ads, you will be losing good money. Facebook ads is awesome. You can use it to bring that traffic you want. You can use it. Okay? Your business up and up. But you shoot first. Master it. You should first know what are you doing? How to target the right audience. How to you is that retargeting campaigns how to use their lookalike audience. You know that with Facebook, as you can target exactly your precise audience, for example, let's say I want to target women who live in in New York who are between 25 45 years old and who speaks English. I can do exactly that, and I can even go deeper. I can't target women who love, for example, Michael Jordan. I can target women who loves David back home. I can do that. This is something I can do with Facebook ads and with Facebook, as as we have seen in the scores, you can retarget people who visited your store and interacted with your story. You can also used Facebook ads to target people who are very alike to your orders. So let's say, for example, Laura, both something from your sword. You can ask Facebook to search for people who are very similar to Laura and show your ad in front of them. So you see, this is very powerful Facebook, as are very powerful, and you can make a lot off money off them if you know how to run them. That's why if you want to master Facebook ads, I highly recommend you to enroll in my Facebook ads. Masterclass. It's a four hours Facebook ads class that covers everything related toe Facebook ads for drop shipping. This course is a very high quality course. You can see that if you was an operating, everyone is loving it. It's very helpful, and it's very advanced, and it suits everyone starting from beginners. Tell the most advanced, so don't miss the scores. I highly recommend you to take it now after running Facebook, as now your traffic is on your store, your customers are on your sword. And here comes all the things we have learned in this course. All the strategies I have talked about in the scores should be applied to your stores. Starting from upsets, cross cells in their marketing retargeting all in 30 days I have talked about should be implemented on your store. So, as I told you before, Facebook, as are becoming more and more costly, many people are running ads on Facebook, so the prices are going up. That's why it's very difficult to make a profit out off the front and the product. You start making profit when you start selling products in the back and front, which means when you sell products through product recommendations like Absolute Cross sell and frequently both together. And when you sell products through retargeting and through lookalike audiences and through email marketing at this step, you start making profit. If you are planning, or if you are thinking that you are going to make profit out off your front and product, this would be very difficult. You should build your store, build your brand, bend your based off customers, and then you will start making a profit. That's why if you want to succeed, you will need time. You will not be making money from the first couple off months, and that's why many people fail and the few people succeed. Many people want and think that they can be profitable in the first couple of months, or maybe even in the first couple of weeks or even days, and this is something not realistic when you are starting a business, whether it's a business in very life or it's an online business or whether it's an E commerce, business or any kind of business. You need time. You need to build your business first. Then you will be starting making profit. So this is in a few minutes that I write my set You should be acquiring while building and running your store in the next lecture. I'm going to talk about some few things and some few ideas that you should be adopting. Why running your story so state you won't admit me there. 29. Check out my facebook course Skillshare: Hi there. Building a highly converting Shopify store and the picking suitable winner products are not enough to succeed. If you fade at putting your products in front off people who are interested in buying them , it would be extremely difficult to succeed. And the best and the most effective way to advertise to products and to make them reach the right people and customers is to use place with heads. Facebook ads allow you to target exactly your potential customers. If you are selling drugs accessories, for example, you can tune your ads. Target dog owners If you are selling hiking tools, you can soon your ads to target hikers. If you are selling a high ticket item that only amazed between 25 37 years old and I live in Georgia might be interested in you Can Jr ads to target exactly them. In addition, using Facebook ads, you can retarget people who visited your store or both from you or performs any action on your story. So if someone visited your store and edit a certain product this card and left without buying, you can retarget him with an actual ing the same product and you can offer him at this count called in order to push him and to buying or if someone both a certain product from your store, you can retarget him. Advertising for a related products, for example, And not only that basis, adds, allow you to target people who are similar to the people who both from you. Facebook collects that about everyone. Facebook knows your age, your sex, your hobbies, the things you love. Celebrities. You follow that TV series you watch. So when you asked Facebook to search for people who are similar to customers Facebook search on his database for people who are similar to your clients and show your ad in front of them. People who are similar to customers, either people who will most probably buy from you. Master Facebook ads will help you boost your business and your revenue. And only people who mastered Facebook ads succeed in e commerce. If you want to match Facebook ads, I highly recommend you to check my Facebook at scores available here in my skin share channel. This course sums up everything related to Facebook. It's starting from the basics up to the most advanced techniques each day. The competition is getting higher and higher, and succeeding in e commerce is becoming harder and harder. So if you want to succeed, your only way is to really master Facebook ads. My course is your way to do so. The quantity of information and the quality of the lectures you will find in this course will astonish You don't waste any time now. Finish the scores and go directly to my face with ex course. Watch it carefully and launch Miss any minute. See you that. 30. Thank you for watching this course and more!: Hello there. And welcome to this lecture. This is the final lecture off the scores. And I'm very happy you are here. So I hope this course will help you building and boosting your business. Thank you again for choosing the scores and for watching it. And before leaving. Please do not forget to review and trade this course. You're feedbacks mean, too much to me and they help my courses rank higher and they help them to reach more people and help more people. Please do not hesitate to contact me any time. I will leave all my contact information at your disposal. In case you need to contact me. I tried to reply to all the emails and all their messages as fast as possible. So I hope you enjoyed the scores. Andi, I hope we will be meeting in other courses and you will be enrolling in other courses by me . Stay tuned and less meat. Hopefully soon