Advanced SEO 2020 - Schema Data Markup For SEO - How To Increase Organic Search Traffic With SEO | Jim Bruce | Skillshare

Advanced SEO 2020 - Schema Data Markup For SEO - How To Increase Organic Search Traffic With SEO

Jim Bruce, SEO Expert, Book Writing Coach, Marketer

Advanced SEO 2020 - Schema Data Markup For SEO - How To Increase Organic Search Traffic With SEO

Jim Bruce, SEO Expert, Book Writing Coach, Marketer

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14 Lessons (53m)
    • 1. What You Will Find In This Advanced SEO Course

    • 2. Introduction to Technical SEO

    • 3. SEO Basics - Choosing Your Keywords

    • 4. SEO and Keyword Integration

    • 5. How To Write Page Menus for SEO

    • 6. Schema Markup Primer

    • 7. Schema Markup for Blogposts, Video and Audio

    • 8. Schema Markup for FAQ

    • 9. Improving Trust and Authority

    • 10. Creating a 'Useful Links' Section

    • 11. Website Internal linking for SEO

    • 12. Combining Website Pages for SEO

    • 13. Essential SEO - Ranking Images

    • 14. Advanced SEO Course Conclusion

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About This Class

Advanced SEO For 2020 - Increase Google Traffic With Advanced SEO & Schema Markup - Real Site Case Study

Increase Organic Site Traffic - Advanced SEO Training - Google SEO 2020 - On Page SEO - Double Google Search Traffic

Many SEO courses are simply theory, which is OK, except that nobody knows how the Google search algorithm works!

The only way to confirm site attributes is by testing with real-life sites . The aim of this course is to apply each step of the optimisation process to a live site, and then show the effects over time.

This case study features one of my sites which has gradually lost rank and traffic over the past few years, mostly due to the changing requirements of the Google search algorithm.

Each video lecture shows and demonstrates how to implement various strategies to improve site visibility is Google search.

Full details are given, with tools used to implement the improvements.

Google SEO is changing fast. As a webmaster, you need to keep one step ahead of the competition to maintain your web presence and profitability.

Here's what you will learn in the course:

  • Researching a Keyword Cluster for SEO directly relevant to page focus keyword

  • How to identify and correct Technical SEO issues

  • Correctly integrate LSI keywords into your content for SEO

  • How to create a page menu for SEO

  • Add Schema Markup for Blog Post, Audio, Video, Images and FAQ

  • How to add a 'Useful Links' section optimised for SEO

  • Increase Brand, Trust and Authority

  • Optimise SEO for a page's mini-FAQ section

  • How to improve image SEO for Featured Snippets

  • Optimise Internal Linking to improve site SEO

  • How to combine several pages into one for an SEO traffic boost

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Meet Your Teacher

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Jim Bruce

SEO Expert, Book Writing Coach, Marketer


I could write a book about the different jobs and roles I've had in my life - maybe I should! We'll see.

Online course creation seemed to be a natural step for me, after years of being involved with SEO and internet marketing.

After making a living out of playing acoustic blues guitar in Europe for many years, I became interested in teaching online about 15 years ago, and began creating online courses. In 2103 I was voted Number 2 top blues guitar teacher by users of

While blues guitar remains dear to my heart, the last year I've been concentrating on novel writing, movie script writing and SEO for internet marketing. It's all about creating and being the best we can possibly be!

After years of promoting my own products online, I realised I had ... See full profile

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1. What You Will Find In This Advanced SEO Course: S E O for 2020 is a complex thing with over 200 elements factored into the Google search algorithm. No one knows what changes will occur with Google search in the future, but the only sure thing is that they will definitely be change. Is your website ready? The surest way to ensure success in organic search is to make sure that the user has a great experience and this is done by optimizing all the content on your site pages. The methods you'll learn in this course are perfect for boosting traffic to those pages or those sites that have fallen in rankings. Perhaps due to Google algorithm changes. In this course, you will learn how to maximize your presence and rankings in Google. Search how to optimize and improve keyword phrases that you already rank for. Check and remove problems with technical s CEO issues optimized for boys search, which is the future of organic search at schema markup correctly and learn about rich snippets on defeated snippets for organic search, learn how to link internally for maximum impact. Learn how branding trust and authority is the backbone of your view to success in organic search you learn how to create, frequently asked questions in the right format. So the Google presents them in their ask search boxes. Sign up now and learn how to boost your organic search traffic it's guaranteed. 2. Introduction to Technical SEO: this course provides you with a proven strategy for improving your Google search traffic with an iron Google quality guidelines. It focuses on Aled, the aspects of a website that needs to rank highly in Google, search the step by step procedures, focus on all the aspects of a successful website. In the eyes of Google, we look at content the technical aspects of S E. O on the social implications. What is the future of Google Search? What is the future of mobile search? Your website needs to be the best it can possibly be to succeed in Google rankings. But before we take a look at the content on the structure of your site, we need to make sure that all the technical aspects are in order for the purposes of this course. I'm going to split the technical issues into categories content, broken links and speed. There are many free ordered tools on the Internet, which will crawl your site and list various problems with guidance for correcting them. Common issues are missing image old tanks, duplicate pages, duplicate meta descriptions and such things as multiple H one heading tanks. Most issues are relatively easy to fix using the guidance notes provided with the tool. We won't go into the details here. It isn't necessary on the course is much broader in scope. Suffice to say, you need to make sure that your site doesn't have underlying technical problems that will tend to sabotage the best results of your content optimization. The next question is, how does your site look and perform on mobile? I used to tools to check this, first of all, a visualization tool, which allows you to see your site on various devices from tablets down to the smallest smartphone. And next I use Google Search Console toe Hone in on the details of any problems that Google Search bought finds. For example, common issues I found in my sight were content to white. In the case of Paul Optimized image maps on link text or images too close together the navigation by touch. Such issues give a poor user experience so people will spend less time on your side, which is a negative signal for Google. The next step is to check your site for broken links, both externally and internally. There are many free tools on the Internet to do just this, this tool simply lists every occurrence of a broken link. It gives a U. R. L where the link can be found and also the source code, so you can find it easily. Although it can take some time, you need to ensure that all links are fully functional as it reflects on the quality. In the eyes of Google, science speed is also a factor, and they can impact rankings in two ways. I suspect that the Google algorithm measured load speed directly as part of the ranking process, but the time spent on a page is also important. It's a double whammy if your pages slow. Users will not want to wait for it to load, so they will leave, so it will hardly register as a visit at all. Any of the free tools give instructions how to improve your site. Speed sit improvements rage from lazy loading images on video to reducing the number of scripts executed on a page. If you have a WordPress site, there are many plug ins to help with load speed. It's often possible to reduce page load speed 202nd by simply using lazy load on the cash plug in. Will you finish? Checking on solving any technical issues is time to look at your content in some detail. The first step is to check the key words that your page or your site is ranking for in Google search console and how to devise a strategy for improving your traffic. 3. SEO Basics - Choosing Your Keywords: The main focus of this course is to boost the positions and the ranking. Also the traffic for keywords that you're already rang for. I assume that you've already submitted your domain to Google Search Console. If not, please do it now. It's an invaluable tool. If your pages not ranking or it's a new site, then you won't have a history in Google Search Console. In that case, you'll need another strategy for developing a cluster of related keywords. I'll cover this at the end of the video. This is the first step I take to boost organic search traffic to a website. First, go to Google Analytics. Scroll down until you see the most visited pages on your side and click pages report you may well find the 80% of the traffic to your site is generated by just 10 to 30% of the total number of pages. This effect is called 80 20 Rule, and it shows that you can make substantial traffic games by optimizing just the top 20% of your site pages. Make a note of the pages you intend to optimize and now go over to the Google search console. Click performance on average position, scrolling down, click on pages and click on one of the pages. Do you noted in Google Analytics? The list of pages will be very similar, but I prefer to use analytics as it's a measure of traffic to the site rather than impressions. But either will do click on the page, wish to optimize, and also click Queer is. You'll find a list of terms that that page ranks for. On its position. Click filter roles and check the position box on the left hand side of the page. Click the arrow by the side of equals and choose smaller than here. You can enter the number 12. Note the search terms that rank between five and 12 on the list. The reason I choose these two positions is twofold. Page two rankings that is below position. 10. Get very little traffic positions 9 to 10. Get some light traffic, so flipping its site from Page two to Page one represents a significant traffic improvement . The biggest gains come from moving from positions 67 or eight up to the top three or four. It's also much easier than trying to boost a ranking from three or four right to the top as it gets progressively more difficult, the higher you go. If you can improve rankings for several closely related keywords, then the page focused keyword on other semantically related Fraser's will also tend to follow. The next step is to optimize the content on your Web page for the chosen cluster of related keywords. 4. SEO and Keyword Integration: Google search console gives a lot of very valuable information, but there's one part of the pie that is missing. It doesn't give you the search volumes per month for any phrase. We need to use another tool to find these volumes. After all, it's little use in boosting these keywords, even if they're highly positioned. If they have no search volume, go to the C. S V file of the keywords you downloaded from Google Search console and sort by ranking position. Click on data, I thought Selects position and ascending. Scroll down until you see the range of phrases that rank between Position seven and 12. Copy these keywords. We're going to use a tool called CERP Fox to check the keyword volumes. Create an account into the key woods and the related u R L. The tool will display the keyword position on associated organic search volume. Just note here that the position displayed maybe slightly different to that found in Google Search console. Look for and write down 7 to 8 keywords with decent search volume, you're now ready to optimize the page before moving on. Let's take a look at the basic requirements for creating content for Google surge, we could call this level one. These are the basics, and in this course we're going to go much further than this. All technical SDO issues should be in order. The page Borrell contains the main focus keyword of the page. In my case, it is blues chord progression. The page title, which is in and each one heading, includes a main keyword in some form. The focus keyword should appear several times in the text. The text should be between 2 to 4000 words. The image. Old text tags contain the main keyword or variation in longer phrases. Your content should be more to media is rich in text video images infographics audio on P d efs. The page links out to authorities sides. If you haven't already done this, take the time now to add the main focus. Keyword to your page content. Now we're ready to go ahead. Integrate the rest of the keywords found from Google Search console. Some of the key words may be found in the text of the page, and they may not because the Google search algorithm uses artificial intelligence to determine if some of the phrases are semantically related to the main phrase. Export the keyword list from Sirte Fox and select the key words you want to use. Depending on their volume. Open your Web page and right click view page source. Hold control F to search the code and enter the first phrase. If the phrase appears several times, it's in order. You can leave it as it is. If the phrase doesn't appear at all, then you can add the phrases into your text. Next. Had these keywords inside the age to headings, you may have to write more text to accommodate them. And Leslie include these phrases within longer terms for the image old text fields. When that's done, we can move ahead for the advanced optimization. 5. How To Write Page Menus for SEO: a page menu is always a great idea, particularly if you have long content. It improves the user experience so that they tend to stay on your side a little bit longer . Time spent on the site is another small element inside the Google search algorithm, but there's another spin off effect from adding a menu till page. It tends to attract clicks. In Google Search, for example, One of my Pages ranks highly for a question. What is Ragtime? Blues guitar? Such searches commonly bring back several YouTube videos, which pushed down the website search results. However, my Page appears as a future snippet right at the top of Surge. It's called Position Zero, and it's a very coveted position. I'll show you how to do this later, but I really wanted to focus on my page result. Scrolling down my page appears at Position seven or AIDS notice that it looks a little different from the others. There is a clickable menu featured underneath the text. If you hover over the text without clicking, you will see that the link locations are internally place settings on the same page. This presents another opportunity to add some of our key words here is the menu on my page , So a menu gives us the opportunity to add some keywords in a legitimate way while also improving user experience. We can integrate the keywords into the menu itself into the H two, heading where the menu like have links to and in the code used to jump to the heading location. Let's see how it's done. Each item is coded as a list on hyperlinked in the normal way. The eighth breath specifies an internal link by using a hashtag the text. After the high stag is placed in the location to jump to, we use exactly the same text without the hashtag sample, cold can be found in the resources. A page contact menu is just another small way that your website can stand out from the competition. It helps Google to better understand the structure of your page and content while providing a smooth user experience. In the next video, you learn how to add schema markup to your page 6. Schema Markup Primer: In the last video, we saw how my side was presented as a featured snippet in position zero for Google Search. A very good position to be. Google took this from my Web page because it was considered to be a good answer, but also because it was submitted as schema markup code, which is easier for the Google search bots to decipher schema markup code as many categories to choose from. But I tend to use these person article, item list, breadcrumbs, blawg, posting video and audio. I'll go through each one and show how to add information into each field correctly. Although there are tools that help, such as the Google highlighter in the search console and Merkel, my own strategy is to add a block of code as HTML at the beginning of each page and change the field accordingly to the content. Details of the free tools can be found in resources Schema Markup provides a way of identifying ourselves on linking out toe our social media profiles. In this way, we tend to increase the authority of the website and also the trust factor. Remember the complete schema markup code that I use can be found in resources. Simply copy and paste it into your site and adapted to your you RL's on content. This first section identifies you as a person on links out to your social profiles, fill in the name field and have social profile your l's as required. The breadcrumb list is intended to show page hierarchy nto domain. You are l in position one leaving name as home. I'm at the page your l's has needed The number of Page RL's will depend on how many jumps away from the home page. Your target page is I also add my page content menu to the breadcrumb markup. All place positions on the page. You are l. The most common schema markup type His article. You may have just one or more on your page. Insert the pain Jor El and then the page headline and complete the date published field note here that is usual to add a modified date, even if you use the same date. I recommend that you do this because Google returns an empty field as a warning. Choose a paragraph to represent the page on, paste it into the description field. Choose an image you are l and specify in size. You can give your organization and name even if it's your own name and create a logo image . 600 pig cells wide and 60 pigs sell high. This is a local image I use across the site on the U. R. L is a location in my sight resources. In the next video, you learn how to add the schema markup for blood, post video and old you. 7. Schema Markup for Blogposts, Video and Audio: if you have a blawg and you want to add schema markup for a blood post, we use basically the same schema markup data for article, except that the type is blocked posting all the fields are completed in the same way. As for the article, schemer video is essential for any Web page on most pages have more than one. If you have a playlist on your page, simply copy and paste the code between script type and script for each video in the list. I take particular care with the video fields. In the past, I've paid for Schema Markup services to save time, only to find that the fields were not correctly completed into the video. You are l here on the embed u R l here notice that they are different. The rest of the information required can be found on the video page on YouTube. Copy and paste the description into the correct field. If there is no description than right one remembering to Sprinkle in relevant keywords to get the thumbnail, we're going to right. Click on the YouTube video page and choose view pain source. Take care to click anywhere except on the video itself by pressing control f we bring up the search box for the code inter thumbnails inside inverted commerce and press enter. You will find many instance of thumbnails in the page code scroll down to the last one as shown and copy the U. R L paste this your l into the thumbnail you are l field the upload, date and duration or entered below. That and the rest of the script is completed using your own local details. The audio script is very simple. At the MP three U R l to the content your l field at a short description, the jewelry ation of the clip. I would give it a name. In the next video, you learn how to add schema markup for frequently as questions on why this is so very important for the future of S u. 8. Schema Markup for FAQ: searchers in question for that are going to be incredibly important for the future of S E O . It's estimated that by 2020 at least 50% of all searchers will be made by voice, although the majority of these will be local searches. Whatever the niche of your website, you cannot afford to ignore this trend. Your site must have questions in the text, and many sites now use questions as their age to headings. Let's see how we do this. One of my pages is in position five in Google search for the phrase easy blues guitar progression. As I scroll down, you can see that a Google ask box presents questions that may help uses in the search. This is intended to short circuit the need to scroll down and search. The result for my page also shows an ask box, which helps me to stand out and enhance the listing. But where does Google find them? On the bottom of this page, I introduced a meanie frequently asked questions section with anuses appearing when you hover over the text with the mouse to make sure that the questions have the best possible chance to appear on Google Surge. I added schema markup for F A. Q. As follows had the question to the name field and your Amazon in the answer field, and that's it. Simply copy and paste additional sections as you had questions. So far, so good. But where did the questions come from? You could make them up, but there's a better way in this website called Internets Marketing Ninjas. There is a tool specifically designed to provide information about featured snippets relevant to your site. Remember that a feature snippet is placed in position zero of Google Search on this highly prized. Create a free account and log in. You can analyze three You RL's for one domain for free. Once inside the dashboard into three. You RL's and wait for the results. When complete, you'll see three tabs feature snippets. People also ask on searches related to choosing the featured snippets tab. You can choose one of the U. RL's U. N. Two. There's a lot of great information here, but I want to focus on people. Also ask the list of questions that appear or taken directly from Google and are graded for usage. I simply took the top 10 questions for my page and created in many F A Q section. The ideal situation is to have the page also appearing as a fetus snippet at the top of the page. But this depends on the strength of the competition. In the next video, I'm going to talk about branding, trust and authority and how we can improve this in the eyes of Google. 9. Improving Trust and Authority: we've already linked out toe our social profiles and added the schema markup. As shown in a previous video. The site about page is the ideal place to reinforce this and make sure that Google is well aware of your reach. If you don't already have an about page, create home. If it does exist, enhance it by adding text until it's around. 2000 words. The usual guidelines relating to content pages also apply here. This means multi media rich content on an interesting story using age to heading. Subtitles for relevant keywords, as with an ordinary page, link out Toe authority size with anchor text related to your site snitch on the bottom of the page at all your social profiles and link out to them. Now go to each of your social profiles and make sure that they link back to your about page . The about page has increased in importance. It is a measure of your reach on the Internet. The idea is to impress upon Google the yuan authority in your niche. The final step is to add links to any site that features you or your science. A search for Jim Bruce guitar returned several results that I can use in my about page, so I'll copy the U RL's on them to the page. In the next video, I'm going to show you how to add a useful links section to your page and how we can enhance this to further improve your CEO. 10. Creating a 'Useful Links' Section: in the past in an attempt to keep visitors on their site. Some Web masters kept the outgoing links to a minimum. It was considered that outgoing links leak authority and rank from a page on the website. But SCL is changing fast. Google grades, a website more and more on how useful it is to a visitor. Does the page adequately answer the visitors query. That is the first question asked by Google Search if the visitor lands on your page and it has a very useful outgoing links, and that is a positive signal. We can also integrate this strategy with some relevant keywords. To further improve Aecio in a previous video, we integrated a cluster of keywords into a page menu into ah hyperlinked placeholder and also into H two subheadings. We can do the same thing with a useful links section at the bottom of the page. Either he was anchor text or a naked. You are l. If anchor text is used, don't use one of your keywords directly. This is too obvious. Just issue a phrase with the keywords integrated within or better still, a question. Let's say my keyword is blues chords. I want to link out toe a high ranking page with that keyword within the page title. And also it's your L Google Search. As operators we can use to find these signs these operators are in you are l followed by a colon and entitle, followed by a colon. We're going to use these together if I had blues chords to the operators. In this way, Google will list the sites. Choose a site from the top three, checking that they're not a direct competitors, copy the u. R L and add till page. I generally had four or five of these useful links to a page. Not only does it introduce relevant keywords into the text at the bottom of the page, but the link out to the useful site also contains that keyword in the title on the U. R. L. This is another powerful signal to Google and tells the search algorithm what the page is all about. In the next video, I'm going to talk about internal linking how to check it and how to optimize it to maximize internal SL 11. Website Internal linking for SEO: Everyone knows that back links to your site have a powerful effect on s you and your rankings. These factors are called off page s you. It makes sense that if you have on authority site that links to your site, then it considers that there is something valuable here for people to see. What is less known generally is that internal links within your own site also have an impact on S E O. If you have pages with low traffic on that are not visited very often and you link to them from several of your higher traffic pages, it will affect the rankings off your page in a positive way. In previous videos, you learn how to optimize one or more pages by adding schema markup for F A Q and useful links. Now is the time to look at the link structure the internal links structure in your site from other pages on your domain. We're going to use the Google search console for this. Go to the console, find your domain and scroll down. The left hand menu had the bottom click on links. Two columns will appear, showing external and internal links the site home page normally has the most links in both categories, which makes it the most powerful page on the site. Pages that you want to rank should be linked directly from the home page. Scroll down and click more. Scroll down the list of pages, which are listed from the most linked to the least on Look for the page you previously optimized. In my case, it has 124 links from other side pages. Click on the page you are l to find the pages that link to it. This is the strategy I used to find the pages on my site with the highest authority using the MAS Bar in Chrome browser. First of all, sign up for a free account at mars dot com. Step to search for most extension for chrome and click through to the chrome Web store and Step three. Install Mas Bar in your chrome browser. The bar icon will appear in your browser. Once you've logged in, you'll have access to on Page Seo characteristics, which include page authority. We can also use the MAS bar to find high authority pages to link to the target page that we wish to boost into the Google search operator site colon, including your site in inverted commas to list your site pages. Mosebar will show the pages authority for each one know that my domain authority is lower than the actual home page authority. So this is an obvious candidate. Internal linking out. Search the list of pages for the highest authority and note them down and edit them to include links to your target page. The ankle text for the link can be the main key word for the target page or a variation, or ls I keywords related to it simply link the page directly to the target page. Not only does internal linking reinforce a keyword on the content of the target page, but authority from the main page also flows down so that you give it a boost in Serbs. In the next video, you learn how to eliminate pages that have little worth on no traffic and incorporate them into a larger page so that the content on your site improves in S E. O. 12. Combining Website Pages for SEO: when a website grows to 100 pages or more, it's not uncommon to find that several pages have very similar content. They focus on much the same target keywords as each other. It's a good idea in this case, to take the content from these pages on incorporated into one bigger page. A pays already exists that has some traffic. The original pages with light content can simply be redirected to the new page. The advantage of doing this is that the new page incorporating all the light content from the previous pages will be much bigger. It will probably have 4 to 5000 words around rich content. It will capture more keywords on its SQL. Visibility will increase. We were then at a 301 permanent redirect from all the other pages so that their authority passes on to the new page. Let's take a look at how we can do this. My site has several pages targeting Ragtime guitar so they could be combined into one page . The best practice is to target the pavement. Most authority. You can check this with the most bar we used in the last video. It probably also has the highest ranking for the main quickie word that you want to rank for. For ranking checking, simply open a free account in a service like CERP fox dot com into the page or Els on the main keyword Certain folks allows you to track 10 keywords for free. Use the page with the highest rank and Korpi in pace the content from the other pages into it. If none of the pages are ranking for the term, use a page with the highest, most authority. Once you transferred the content, the next thing to do is to add the code for a permanent 301 Redirect this useful 301 redirect code generator provides code in HTML and PHP format. You simply enter both your els on. The code is generated for you to paste into your pages. This strategy effectively eliminates light content pages, pages with almost no traffic. Google does not like these and doesn't rank them at all. The new paid will have 3 to 5000 words and rich content. If you optimize this page using the guidelines in this course, within 30 to 60 days you will become a very valuable asset feel side in the next video, I'm going to revisit featured snippets. Remember that these snippets are in the position. Zero on Google search. They're very valuable on their mostly accompanied with an image. We're going to look at how we can optimize our images so that they can replace existing images and featured sniffers. 13. Essential SEO - Ranking Images: a feature snippet at the very top of Google Search in Position zero is very valuable real estate. It's a click magnet is almost impossible not to click on this first result. It isn't always possible to capture this coveted position, but there's another way to take advantage of it. If our image, for example, appeared on someone else's featured snippet, then we would gain extra traffic from this some snippets pulling image from the same website as the text, which is the ideal situation. However, more and more, it's becoming common for Google to pull the image that is ranking highly on Google images. If that image is yours on this branded with your side, then you'll sort surely get extra visibility and therefore more clicks. So the trick here is to rank an image itself in Google search. If you're in these ranks highly, that is quite likely the Google of use it in a featured snippet somewhere. Of course, the image should be included in the scheme of markup for your site. Let's take a look at how we rank images. The image old text should match or partially match the key word. You want to rank for the content around the image should be closely related to the key word . The key word should be incorporated in the image file name. We reinforce the optimization by syndicating the image to image sharing websites. Link back to the image on the page of your website. I use the five a service for this, which means that you can syndicate your image to 15 to 20 platforms for a very low cost. You can also embed the image on other websites. The embed code will reference the image page as a source of origin images all right in the same way as video. But many websites don't focus on them. This aspect of S U in the new S e o Ranking images represents another way of improving on increasing a website visibility. 14. Advanced SEO Course Conclusion: you'll find that about 80% of the traffic for your site comes from just 20% of the number of your your Web pages. This is called the 80 20 Rule. The ratio 80 20 is not set. It could be different. In fact, for my site, it's something like 90 10. So 90% of the of the traffic for my site comes from just 10% of the pages. This general business rule indicates that we could spend some time optimizing a small amount of pages relatively to give a huge increase in Google organic traffic. The process is not fast, but does represent improvements that are solid and permanent. The screenshot in Google Analytics shows the increase in organic traffic over a period of 30 to 60 days. The statistics in Google search console shows significant improvements for both impressions and for clicks clicking on the search appearance tab, we can see the activity relating to frequently as questions, which is considerable and also video. Both of these are due to the addition of schema markup on our Web pages as you can see activity before adding schema. Markup was zero s. Il is constantly evolving to keep pace with the Google search algorithm changes, you'll key to success is creating great content and optimizing the pages according to the guidelines. In this course, good luck.