Advanced Logo Design : How To Design Fortune 500 Logos using Illustrator

Dawid Tuminski, www.dawidtuminski.com

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68 Lessons (4h 59m)
    • 1. Fortune 500 Logo Design : Promo Video

      2:20
    • 2. Course Introduction

      2:44
    • 3. Customize the Workspace

      4:21
    • 4. Let's start the project

      3:51
    • 5. Let's start the recreation process

      8:20
    • 6. Let's add the gradients

      9:01
    • 7. Let's add the red chevron

      2:31
    • 8. Let's create the text

      3:06
    • 9. Let's redesign the logo

      7:44
    • 10. Let's start the project

      3:05
    • 11. Let's start the recreation process

      6:39
    • 12. Let's meet the Width Tool

      4:46
    • 13. Let's add the text

      4:50
    • 14. Let's start redesigning the logo

      4:32
    • 15. Let's create the rays

      4:15
    • 16. Let's add the colors and text

      4:51
    • 17. Let's start the project

      3:15
    • 18. Let's start the recreation process

      5:14
    • 19. Let's add the text

      4:43
    • 20. Let's start redesigning the logo

      4:18
    • 21. Let's learn the Envelope Distort effect

      5:06
    • 22. Let's add the text

      3:07
    • 23. Let's start the project

      2:40
    • 24. Let's start the recreation process

      4:26
    • 25. Let's create the gradients

      7:14
    • 26. Let's start redesigning the logo

      3:42
    • 27. Let's create the rays and the text

      3:14
    • 28. Let's start the project

      2:19
    • 29. Let's start the recreation process

      4:30
    • 30. Let's create the swooshes and the gradients

      6:03
    • 31. Let's add the gradient to the bottom swoosh

      5:24
    • 32. Let's start redesigning the logo

      3:52
    • 33. Let's create the swooshes

      3:29
    • 34. Let's add colors and text

      4:11
    • 35. Let's start the project

      3:02
    • 36. Let's start the recreation process

      7:58
    • 37. Let's start adding the text

      5:07
    • 38. Let's finish the recreation process

      3:51
    • 39. Let's explore the redesign process

      1:32
    • 40. Let's customize the font

      5:39
    • 41. Let's create number 1

      3:29
    • 42. Let's distribute the letters and add colors

      3:26
    • 43. Let's start the project

      3:00
    • 44. Let's start the recreation process

      4:49
    • 45. Let's start adding gradients

      3:12
    • 46. Let's add the gradient mesh

      9:54
    • 47. Let's explore the redesign process

      2:42
    • 48. Let's create the 'pyramid tree'

      6:29
    • 49. Let's add the colors to it

      2:04
    • 50. Let's add the text

      4:04
    • 51. Let's start the project

      2:34
    • 52. Let's start the recreation process

      5:30
    • 53. Let's start customizing the font

      4:20
    • 54. Let's distribute the letters and create the swoosh

      4:52
    • 55. Let's customize the font

      4:05
    • 56. Let's create the negative space effect

      3:44
    • 57. Let's add colors and finish the design

      4:02
    • 58. Let's start the project

      3:28
    • 59. Let's start creating the heart shape

      3:20
    • 60. Let's finish the heart

      3:31
    • 61. Let's explore the 3D rotate function

      6:27
    • 62. Let's adjust the perspective

      3:05
    • 63. Let's add the gradients

      5:05
    • 64. Let's start the redesign process

      5:51
    • 65. Let's create the symmetrical heart

      1:52
    • 66. Let's add the gaps

      4:18
    • 67. Let's finish the mosaic

      5:05
    • 68. Let's sum what we've learnt

      3:57

Project Description

Design and redesign a Fortune 500 company logo in Illustrator

For the class project choose one of the logos explained in the course, recreate and then redesign it.

Contemporary logo design trends lean toward simplicity, so try to avoid gradients,drop shadows etc in your redesigns.

Get into a mindset as if you were actually asked to redesign a Fortune 500 company logo: do some research, thnk about the colors and try to imagine what a great redesign of certain company logo should look like.

I've uploaded all the fonts into this drive folder

https://drive.google.com/folderview?id=0B4EhouZW-YgVcEpKR2xMOHRraGs&usp=sharing

All you need to do is to install the fonts to work along with me.

COPYRIGHT INFORMATION

All the original logos are the intellectual property of the copyright and/or trademark holders. All credit goes to the original authors of the logos. In this course orginal logos were used only to represent ideas on how those logos could be recreated using Adobe Illustrator.

All the redesigns are my vision on how the original logos could be redesigned are not any official redesigns of the original logos.

The purpose of this course is to teach students the necessary skills to recreate and redesign logos of some of the Fortune 500 companies and it in any way does not endorse any illegal reproduction or use of the logos.

Student Projects