Advanced Digital Marketing: Landing Pages and Conversion Funnels (Eazl's Growth Hacking Toolkit)
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Why Should Online Marketers Care about Conversion Funnels?1:31
An Introduction to Digital Funnels and Conversion Points2:29
SideBYSide: Let’s Go Through a Digital Funnel Together2:03
Let's Learn about Good UX and Landing Pages1:02
How to Design a Killer Landing Page2:42
How to Engineer a Great User Experience2:17
SideBYSide: How to Use the First Point of Conversion4:47
Five Methods You Can Use to Increase Digital Conversions3:15
SideBYSide: How to Build Trackable Funnels in Google Analytics7:10
Let's Sketch a Landing Page and Create a Call to Action (CTA)4:06
The Growth Hacking Series Outline and Logistics9:51
About This Class
Join the Leading Indie Business Education Community on the Web! // Course v3.0
Part 4 of the Complete Growth Hacking Series! We'll start this section by transforming the way we think of online behavior into digital funnels. Then, we'll look at UX best practices and how to create a solid landing page.
The Complete Growth Hacking Series "Virtual Table of Contents"
- Build a Digital Marketing Framework That Works
- Launch Your Google Analytics System + Popular AUTOMATION TUTORIAL
- How to Use Data when Growth Hacking with Digital Marketing
- Advanced Digital Marketing: Landing Pages and Conversion Funnels
- How to Manage Your Marketing Budget
- Social Media Best Practices for Your Business
- How Viral Marketing REALLY Works
- Easy Ways to Improve Your Website's SEO in Less than 30 Minutes
- Storytelling: Tell Emotional, Authentic Stories for Your Business
- Email Marketing Framework and List Building
- Online Advertising Basics
- Bonus Interviews
Check out some of our other courses on career and entrepreneurship:
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Davis Jones is the co-founder of Eazl, the venture-backed career acceleration platform based in San Francisco. Prior to starting Eazl, Mr. Jones was a professional recruiter (or “headhunter”) with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the San Francisco market, where he identified, recruited, and placed top talent with well-known firms like Wells Fargo, Western Digital, and the Kendall-Jackson family of companies and with many small and medium-sized organizations like hedge funds, wineries, real estate development firms, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a technology consultancy serving institutional clients like the World Bank, the US State Department, and the governments of Mexico, Italy, and Canada.
In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his work with international students entering the job market. Mr. Jones earned a bachelor’s degree in international economics with a focus on international development (with highest honors) from Sonoma State University and an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist.