Achieve Personal & Professional Goals: Build Your Personal Brand

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7 Lessons (19m)
    • 1. Introduction

    • 2. What is a personal brand

    • 3. The Foundation of a Personal Brand

    • 4. Whats your destination

    • 5. 7 Steps to building your personal brand

    • 6. 7 Steps to building your personal brand (Part 2)

    • 7. Essential Tools


Project Description

Start shaping your personal brand, so it can shape your future.

Everyone has a personal brand, but not everyone knows how to use it to their own advantage. Good reputation can carry more weight than your experience and skills put together – people do business with people, not portfolios! If you take a strategic approach to building your brand, it will soon replace your business card.

So what elements come into play when we talk about personal brand? How can you ensure your brand accurately reflects your expertise and personality? And how do you put it to work?


Share your personal brand guidelines in the Project Workspace. This could be:

  • A screenshot of your brand’s moodboard: colours, typography, images, screenshots of your personal website, business cards, and email signature that capture your personality and communicate your brand.
  • A written statement of your personal brand and how you’re executing it.

Going through the process of thinking about your brand will help you pull all the different elements together. Share it with others to get feedback, spot weaknesses and improve!


Download the attached document, "Worksheet_Building A Personal Brand" for a step by step template

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