A beginner's guide to SEO (Search Engine Optimization) | Chris Viola | Skillshare

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A beginner's guide to SEO (Search Engine Optimization)

teacher avatar Chris Viola, Writer and Marketing professional

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (18m)
    • 1. Introduction to SEO

    • 2. SEO Myths

    • 3. SEO Step by Step

    • 4. Long Tail Keywords

    • 5. Keyword Research

    • 6. SEO Moz

    • 7. Writing for SEO

    • 8. Link Building

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About This Class

A beginner's guide to Search Engine Optimization. Learn how to bring your article or website from obscurity to being the number one result on google search.

Music credit for the video:

"Super Power Cool Dude" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License

Meet Your Teacher

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Chris Viola

Writer and Marketing professional


After spending years studying Writing and Digital Marketing, I love teaching classes about these things on Skillshare so that others can build their skillsets. I have several years of experience and education in these subjects, have read many books and seen many videos on the subjects. I also love teaching classes about some of my hobbies, allowing you to get the ball rolling on some new ways to enjoy yourself, most of which are budget-friendly, so anyone can enjoy them.

I'm a graduate of the Digital Marketing Institute and a Published Author looking to teach others these future proof skills that I love to use. Looking forward to teaching you. 

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1. Introduction to SEO: Hello and welcome to my course on S E O. A CEO stands for search engine optimization. It is the process of getting your page or your website up higher on the results of Google or whichever other search engine you use, whether it be something like Yahoo Orban, the reason this helps a website so much is it gets so much more traffic. Now you're probably wondering, why can't I just post to social media to get traffic? Why can't I just run ads to get trapped? And you're right. Both of those will get you traffic. However, posting to social media. So just your friends see it. They'll get you traffic, but not very much traffic and running ads that will get you a lot of traffic. Yes, but you see, ads are expensive also with ads. When you stop running the ads, you stop getting a lot of the traffic. Now with search engine optimization, you don't have to pay for the clicks. You will have to pay either with your time, or you'll have to pay an agency to do your S CEO work for you. But you don't have to pay for the traffic itself. also s e O. Is long term. That means that any CEO work you do to boost your ranking will stay relevant long after you've stopped. This means that in the long run, s CEO is a much better bang for your buck. And I've graduated from the Digital Marketing Institute and M, a certified digital marketing professional. Now topics I'll be covering in this course include, as CEO myths step by step parts of doing as CEO the difference between long tail and short tail keywords. A summary of what domain authority is. How to do keyword research, writing for a CEO link, building advice and then a class project. Right, So strap yourselves in and have fun. 2. SEO Myths: Now there are some common myths you might have about S E O. That I would like to debunk. First is the fact that it's tied to Google ads. They're changing optimization and Google ads are not related. Search engine optimization and Google ads are not connected. You might be able to use some of the same tools to do research for these two. However, investing into Google ads will not boost your S E O efforts. The two can work simultaneously, but they will not make each other more effective. Second is the fact that there's a lot of dirty tricks that you can use to improve your search engine ranking. Well, it's true that a lot of these things did work in the past. He's being things such as keyword stuffing in purchasing links. These tricks no longer work as Google's algorithm has gotten much smarter. One negative aspect of it is that it takes a while for the results to show at all. The Final Man. The final myth Al cover here is quota. Is it mostly about your keyword? I'll get to that in a minute. People used to think you could just stuff your keyword in as many times as possible into the article, and that would give you better results. Google has now flagged that, and in doing so well, actually lower your ranking. There's not really a quota. You have to fit a certain percentage of your text being that word, just make it sound natural. 3. SEO Step by Step: Now, the first thing you want to do with your CEO on a specific page is decide on your keywords . This is called keyword research. In short, what you want to do is use certain tools available to you to discover which keywords have a lot of traffic but very little competition. Second off, you want to write an article or some other piece where that keyword is a major part of the article. Best you use that in the title, and thirdly, you want to build licks. This is done mostly by reaching out to legitimate sources such as bloggers or new sources, and you have to explain to them how they would benefit from linking to the article you've made. 4. Long Tail Keywords: now when doing your research, something that you wanted, remember is you want to use long tail keywords instead of short tail keywords. A long tail keyword is a key word that has three or more words involved in the search phrase. Short term has two or fewer or example. Let's say you're writing an article on Super Heroes. Heroes would be an example of a short tail keyword, However, something such as who is the most popular superhero or who is the most powerful superhero or list of popular superheroes? Those would all be examples of long tail keywords. This is especially important if you're just starting out because you'll have very little domain authority. I'll get to that in the next video. I believe the higher your domain authority, the higher your rank on Google, but almost certainly not rank highly for superheroes. But some of the other stuff I mentioned earlier you might rank highly for some of those bones. Generally best to aim for those. Also, if you do rank for who is the most popular superhero, you will also probably rank for superheroes 5. Keyword Research: Here are some tools that will help you with your keyword research. The 1st 1 as I stated previously, is Moss, which offers a few things that will help, though here is moss dot com free Seo tools. There's two that I want to show you 1st 1 is mas bunker Mas bar is a Mars bar is a free plug in. You downloaded here and you get and buck and shows in here. It's a way to show domain authority for pretty much any site that you visit. As you can see here, that 89 there is your is the domain authority of mas dot com, and that's definitely one that I recommend you using. But the main one is Link Explorer. This is a great way to have your competitors help you. In a sense, let's say that you open up a restaurant and your competitors is the nearby. What needs goto? Wendy's dot com Put in that girl. Analyze the links and you can see 232 linking domains. You see a lot of these right here. Visa are places that would be giving your competitors links so they'd be a great way for you to get links as well as a lot of your competitors again. A lot of them might be bloggers or journalists who are looking at a local restaurant. So if you'll link them to your restaurant, that's a little good way to get links. So right there you can use your competitors to help you. The 2nd 1 that I want look at here is the little keyword planner. So Google, you were planner as dot com slash Google. You were planner sign in, discover new keywords. Let's say again, stay with the restaurant example. So you're a restaurant and you wanna look for stuff. You see restaurants near me. Now a lot of these are things that are income now. A lot of these statistics are based off of Google lads, which I've said before they're not connected, but they do have a lot of similarities with their searches and see the AB average monthly searches near media. So for me that be in Canada, average monthly searches and Kato 100 K restaurants near me over a 1,000,000 restaurants, well over a 1,000,000 restaurant near me. You're also getting a lot. And this is where if you're specialized. You might find a lot of stuff Mexican restaurants, restaurants around me. This is a lot of very good way to type in a word. And then you will get some long tail keywords here that may or may not be related to your niche. And the final one that I want to show you is Google trends trending on Google? If you type in restaurants near me and it defaults to the United States, so let's see how much people start readiness. Then you can use it to compare it to restaurants in Blue Represents restaurants near me, right? His restaurants in my area so you can see restaurants near me is a lot restaurants in my area. Not so much breakfast places near me. Okay, near me. And you can see this is actually getting even a lot more than that, with restaurants near me getting very little blue, little red, a whole lot Britain, those air three tools that you can use for the word research 6. SEO Moz: now, when talking about S e o. Something that you'll hear a lot about is MAS and domain authority. Mars is a website and a tool you can use to help with your search engine optimization. One thing that they will track is your domain authority. Domain authority is a number from 0 to 100 that tracks your trustworthiness by Google. This is mostly done by the links that your website gets. More links means higher domain authority. Domain authority also works with diminishing returns. Getting yourself from zero domain authority to 10 should be relatively easy. Getting from 10 to 20 will be slightly hurt. Her getting from 20 to 30 will be slightly harder 30 to 40 even a little bit harder than that. 40 to 50 even harder than that, and so on. This creates a situation where it's almost impossible for a site toe have 100 domain authority. Now this is okay. Don't get discouraged. It should also be noted that more than just the number of links counts links from sites with high domain authority and to be worth more than links from sites with low domain authority. Also, how much value links from a single site give you as diminishing returns, meaning that the first link you get from a specific site will be quite valuable. The second link you get from the same site will be worth a little bit less. The third link will be worth a little bit less than that and so forth. Now it should be known that domain authority is something created internally by MAS and is not used by Google. However, they use similar factors in their algorithm. This means that domain authority will give you a very good guesstimate of how trustworthy your site is and how much value links from specific sites will have. 7. Writing for SEO: Once you've completed your keyword research, it's time to start writing the article. First off, you're gonna want to put your keyword in the title. For example, if your keyword is cross trainers versus running shoes, you might want to make your title cross trainers versus running shoes, which is for me to be a very good block title or someone who sells shoes online. If someone isn't sure whether they want to buy cross trainers or running shoes, they might wanna ask Google if they type in a search for both cross trainers and running shoes in order to help them decide which one to buy. They might see your post after reading your post. They'll probably stick around on your Web site if they see that you sell shoes and then they'll look at your merchandise and might buy a pair from you. When you do this, it's very important to make sure that you write a call to action at the end of an article in order to guide the customer towards the intended action. As stated earlier. It's very important toe. Have your keyword within the article, but don't overstuff it. We put it in too much. Google will most likely penalize you 8. Link Building: now, when building links, it's important to have a plan. First off, the best way to build links is to make content that you know people will find useful and then send it to people who will have a use for it. Someone such as a popular blogger or a journalist would be a good person to contact. Just make sure that the content you're linking them to that you wrote is relevant and helpful for them. Also, when you reach out to them, don't beg for a link. This makes you look needy. What you want to do instead is tell them how they will benefit from linking to you. Sample. If you see they made a post that makes a similar point to yours, you might want to email them saying, Hey, I've really agreed with your point on article. Whatever it waas, I make a similar point here. Specifically, the paragraph you were talking about blank is backed up by my paragraph. When I talk about something very similar, I was wondering if you would like toa linked to it in order to further prove your point would be a good example of asking for a link If you're sending to a journalist, make sure that it's relevant to their area of expertise. Directories can still work, but definitely do not rely on them exclusively. You definitely don't want to pay for links. This is something that Google's algorithm has really caught on to end. You'll probably get caught, and your page will either get punished or removed from the search engine crawlers entirely . This means that nothing on your site will even be available to be seen on Google. You also want to avoid garbage directories. These are lists of dozens, hundreds or sometimes even thousands of websites that just are there and do nothing. And again, Google will often punish you for these. Remember, link building is a slow process. If someone ignores your email, feel free to send them a second email in about a week or two. But don't be too pushy. Sometimes you'll just have to be used to the fact that people won't get back to you, and that's OK. The best thing to do is to just let it go and not take it personally. It's never it's never worth it. The burn a bridge just to stuff a message in someone's face