A Simple Guide to Pricing Your Virtual Products & Services

Dana Malstaff, Business & Content Strategist

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6 Videos (32m)
    • Welcome!

      1:47
    • SkillsharePricingProject

      0:29
    • Goals & Takeaways

      6:51
    • Benefits, Perceived Value, and the Competition

      9:01
    • Picking Your Price

      10:35
    • Bonuses & Value Adds

      3:19

About This Class

Deciding on the right price for your products and services can be tough. Our prices not only determine our income, but also say something about the value of what we are offering. There are a lot of factors that should go into your pricing, and being thoughtful about your decisions can help give you the confidence you need to sell your products and services when the time comes. 

This guide is a simple process to help you price your content with ease. The guide is a segment of a larger course that I offer, but I saw how so many people struggle with pricing and wanted to make sure this guide was more widely available.

This guide and workbook is something you can come back to each time you want to launch something new to help walk you through everything you need to think about before finalizing your pricing, deciding on bonuses, and planning discounts or value adds.

35 of 36 students recommendSee All

I was completely clueless about pricing and now I actually have a good overview. In just 30 minutes. Totally worth it!
Hello Dana, I'm Selling a mobile food sale system, our vehicles are 100% electric and we plan on selling the full plan to an investor.
Thank you for this great info. The sheets really help. I price books, ebooks, and classes and this is a great place to start.
Lisa Rusczyk ❤️

Teacher, Author, Crafter, Blogger, & Ed. D.

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Dana Malstaff

Business & Content Strategist

Dana is a mother, business & content strategist, coach, speaker, writer, podcaster, brainstorm facilitator, blind spot reducer, and CEO at Boss Mom LLC

With over 10,000 students in various courses, a 20,000+ community, and over 10 years of experience in behavior modification, content creation, community building, and business strategy, Dana grew the Boss Mom brand into a six figure business in less than a year. Dana's specialty is monetizing your brand by creating what she calls a Stra...

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