A Name for your Brand: The Process of Creating Great Names

Bruna Paz, I'm a hopeless creative and I love it!

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
9 Lessons (14m)
    • 1. Introduction

    • 2. Lesson 1 How to get started

    • 3. Lesson 2 Project Vocabulary

    • 4. Lesson 3 Brainstorming Techniques

    • 5. Lesson 4 Idea Map

    • 6. Lesson 5 Organizing

    • 7. Lesson 6 Validating your Options

    • 8. Lesson 7 Class Project

    • 9. Conclusion

20 students are watching this class

About This Class

Choosing the name for your new brand or business can be a difficult and tiresome task if you don't know where to start. For more than six years, I've been working with several small new businesses and helping them develop their branding through naming, logo and graphic projects. Because of it, I decided to organize my work flow and develop a naming methodology that really works and brings good results. Names that stick and impact, tells a story and are perennial to time are some of the main characteristics I always value when working with name projects. I believe that a good name can facilitate your brand's memorability and, consequently, turn your business into a smart option with a strong speech for your public.

With this class on Skillshare, I will guide you through the process of coming up with meaningful options for the name of your brand. Also, I want to facilitate your work when thinking about a name that shares the values of your brand.

In this class, you'll learn:

  • How to prepare yourself to start the process of developing name options
  • How to brainstorm using some of my favorite techniques
  • How to organize, filter, analyze and validate your options

This class is perfect for aspiring entrepreneurs and creatives who wants to create names that tell a story and for those who are struggling with their naming process. This class intends to guide your through an easy method of this important branding step. No prior naming experience required! Thanks for joining the class!