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teacher avatar Kurt Mueller, Values Inspired Business Ownership

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

5 Lessons (29m)
    • 1. Welcome to Self Discovery For Business Ownership

    • 2. “Know Thy Self”: Three Sources For Personal Insight

    • 3. Victor or Victim: The Thinking That Can Destroy Your Future

    • 4. How to Overcome Self Defeating Beliefs and Negative Thinking

    • 5. Time to Tune-up Your Mental Map and Hit The Road to Success

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About This Class

Have you ever wondered what makes some people successful business owners and others seem to try hard but fail?  

In this class, you’ll see that like professional sports, success in business is a mental game.  It’s easy to self-sabotage with limiting beliefs that destroy your chances of success before you even get started.  Taking this class can keep that from happening.  

You will learn how

  • to do more than look in the mirror to discover the real you
  • to discard old beliefs and programming that will unleash your hidden energy to make your business a reality
  • to redraw your “mental map” tol guide you out of the swamp of uncertainty and indecision and towards the accomplishments you are truly capable of.

Now is the time to get the information you need about yourself that will put you in a winning frame of mind. You'll be able to move forward with confidence as a clear, positive thinker about building the business of your dreams.

The Big Picture

This class is a part of the Values Inspired Business Ownership System.  It consists of three series of classes now being adapted for Skillshare.com

Series One – Business Success from the Inside Out

Series Two – Discovering Your Values Inspired Business

Series Three – How to Launch a Values Inspired Business

A Look in the Mirror: Building Self Awareness is the second class in the Business From the Inside Out Series. 

  • Other Classes in the series include:
  • An Introduction to Business From the Inside Out
  • Think Like a Successful Business Owner
  • Follow Your S.T.A.R.S.
  • Discover your Brand Values
  • Harness Your Habits
  • Three Secrets to Success
  • Set Goals that Work


A career coach and university business instructor

Retired Chief Talent Officer for a division of a major entertainment company whose founder started with a cartoon mouse and a dream

An active entrepreneur with two on-line businesses

U.S. Coast Guard veteran and member of the National Veteran-Owned Business Association

Learn more at:  www.linkedin.com/in/kurt-mueller-71328711

Meet Your Teacher

Teacher Profile Image

Kurt Mueller

Values Inspired Business Ownership


Related Skills

Entrepreneurship Business

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1. Welcome to Self Discovery For Business Ownership: Hi, this is Kurt Mueller, and I'm glad you could join me today for a look in the mirror building Self awareness. This is the second class in the business success from the inside out. Siri's the first Siris in the values inspired business ownership system. I'd like to just take a moment here to remind you of what some of the key benefits of a value inspired business are. First off, you'll identify and apply your own strengths, capabilities and values to profitably serve customers that are very much like yourself. You'll easily gain the trust of thes individuals because you fully understand the needs, wants and desires that they are seeking. Because you share this common bond with your customers, they will be eager to learn about the solutions and opportunities your products and services can provide. So here's some of the key takeaways that you're going to be getting from this class. First, you're going to see how self awareness can be increased significantly by using three sources of information that will give you a deeper insight into the key elements that can contribute to success for your business. You also come to see that changes are often required to really prepare yourself for the proper mindset for success. As a business owner, it will become clear that the biggest factors that can get in the way of your success as you begin to work towards business ownership, our internal there inside yourself and those must be addressed and dispelled before we can move forward successfully, you'll come to see that the biggest barriers to success are really inside yourself, and we must address those in order to really create a foundation that will move us forward will wrap up with the mental map adjustment that will ensure that your thinking is consistent with the success that you're looking for. You may still be wondering why self awareness is eso important in creating the proper foundation before we really begin exploring business opportunities? And perhaps this list helps explain that we have to keep in mind that the values that we have guide the things that we think about those thoughts in turn create an arousal of the emotions and feelings that we carry. It's those feelings that create and produced the energy for the action that moves us forward. Those actions, in turn, create the results that we seek. So laying this foundation is crucial for business in general, but certainly for a values inspired business. And here's the upshot. We usually think of business startups as a logic produced outcome. What we know about the way humans are wired is that when a conflict between logic and strong feelings occur, it's really emotions that will rule the day, so getting a handle on those is absolutely essential. So now it's time to move on to the next lesson where we really do look in the mirror along with some other perspectives, to get a better understanding of who we are as a potential business owner. 2. “Know Thy Self”: Three Sources For Personal Insight: in this lesson. We want to take a look at building our understanding of ourselves, particularly as we come across to others. We'll examine three primary sources of information. The circles you see here represent the three primary sources that will be examining the information that we can gather from our self understanding the information we can gather from other individuals who we interact with, and third, other sources of information in the form of comparative feedback. We'll examine each of these with the recognition that each has some specific and unique strengths, but also there are certain limitations to each one of them as well. It's when the information from all three come together in the center that we can be fairly confident that the information we have about how we come across to others is consistent with our own self image. A good place to start is with self report, where we can take a look at first. The strengths associated with that among those is the understanding of intention. When you take an action that could be interpreted in several ways by someone else on Lee, you know for sure what your intention is regarding that particular action. And since you're with yourself at all times, there is no ability to have a good behavior bias. And third on the list on Lee, you can link the actions that you've taken to the feelings that they generate. No one else can provide for you the feelings associate ID with what you're doing. I think it's pretty clear that only self report can give you these unique and critically important points in terms of self awareness. As important as they are, however, there are some distinct limitations in self report. First of all, we're all subject to the potential vulnerabilities of blind spots. So what are some examples of blind spots, particularly those that get in the way of our working effectively with others such things as interrupting people while they're speaking, feeling to keep promises or not paying attentions when ah, while others are speaking rationalization simply mean that we can be pretty good at telling ourselves lies? It's making up excuses for the things that we should do and didn't do or we did and shouldn't have done. It's ah, mental process that allows us to escape accountability. The no comparison limitation simply means that we may make an a assessment of a particular action that we take but can't really compare it to a standard of value. So, for example, we might say we worked really hard to accomplish a sale when we have really no data to say how hard that really WAAS. Well, here we can take a look at the next circle, which is feedback from others, report from others and the strengths that they provide. One of the biggest ones is they can give us access to our blind spots they can provide the impact of the actions that we may have not intended or were not even aware of. Access to others also gives us a point of comparison. We can examine how our actions compared to those of others. So if we say we're working really hard, we can compare that to the amount of work produced by others. But of course, just like self report, the report from others does have limitations that we need to take into account. First among those is that individuals may have information that would be valuable to us around self awareness, but may choose not to share it with us. While it's ironic that the feedback we most often need is feedback about things that we're doing wrong, that get in our way. Those may be the very things that individuals that are close to us are not willing to share , fearing that it will somehow disrupt the relationship that you have. So that is a difficulty. Another situation that we do need to be aware of is the potential hidden intention of others. It may be that another individual does not want to see a succeed and therefore chooses to withhold information or share information that is not accurate. They may be doing this to enhance their own advantages at the expense of yours. The third item, the lack of aware of access or expertise, often has to do with individuals who have limited contact with us and make judgments and share those with inaccurate or limited information. I see this most commonly with family members or other individuals who provide recommendations about business ownership that aren't productive or helpful. The third circle covers comparative feedback and provides the strengths and limitations of your responses to surveys, inventories and checklists used to gauge the presence and absence or the degree of skills, capabilities, values and so forth. Now these kinds of tools can have some strengths and values. They can provide access to important areas to focus on in comparing yourself with others. Because of the limitations. However, I do really suggest that you use some caution in the interpretation and impact of these types of tools. For example, if comparisons are being made, you want to make sure that those air appropriate, such as comparing yourself to successful business owners, as opposed to a survey that is comparing you to a group of college freshmen. It's also not unusual to see that the comparisons that are being made are with a population that is way too small to be statistically significant. So once again, caution is in order in comparing yourself through some of these instruments. As we wrap this lesson up, we have, ah, to do action item in the project section for you to accomplish There. You'll find a recording log for input from the three different sources available feedback from other self and any comparative data that you have acquired follow the directions on the log. This will be very valuable information that we can use when We're working on mental remapping and even in the identification of business opportunities. So go ahead and move forward with that before you move to the next lesson. 3. Victor or Victim: The Thinking That Can Destroy Your Future: in this lesson, we need to examine limiting beliefs. These truly are the barriers to success. We can say that the roots create the fruits. We can't see your internal mental processes, but we can see the results, the output or, if you will, the fruits of your thinking. There's a lot of good research that backs up. T. Harv Hackers claim that the number one reason most people don't get what they want is because they don't know what they want. Ecker is the author of a book that I highly recommend. Secrets of the Millionaire Mind mastering the inner World of Wealth Here's a proposition for you. You usually do get what you want, not necessarily what you say you want. Remember that the roots produce the fruits, and we are subject to rationalizations and telling ourselves things we think we want to do . It's really what you subconsciously choose that makes the difference. So one of the first things we're going to need to do is recognize that limiting beliefs need to be addressed based upon the need to change the visible. First we have to change the invisible. The internal thinking that we carry needs to be addressed as an example. Let's take a look at the intentions associated with these three different conditions about opening a successful business. 1st 1 can say I want to have a successful business. In other words, I'll be happy if it just happens. Ah, higher level of commitment is one where you have made a choice to build a successful business. This means the choice requires that you've rejected all other alternatives to the attention that you would devote to the business. The third level, the highest level, is the one where you're committed to building a successful business. It's an all in willingness to make it happen, So it's time to look in the mirror and ask yourself where you are in terms of your commitment to move forward and build the business of your dreams. So it turns out that it's your own internal thinking processes that has a much more likely effect on the success or failure of your business than outside factors. Much of the time were guided by beliefs that are in fact, not validated with factual data. In reality, let's take a look at how that comes to pass in order to show you how this comes to pass. I want to share with you how all of us are often engaged in irrational actions that air rooted in a sequence of errors and thinking. As you can see here, it's a circular process that is self reinforcing, which makes it very difficult to recognize. But we're going to take a look at it in a step by step fashion and consider each point of potential error so we can improve our effectiveness in overcoming limiting beliefs. We begin with observable data, but what it really includes is all the input from the five senses that sight hearing, taste, touch and smell. We'll presume that all of these are in good working order. It's not. Distortions in reality can actually begin here because the environment confronts us with an overwhelming amount of sensory input. Our brains use our beliefs and values maps to direct us to what to pay attention to. As a result, we selectively ignore less important information, so based only on what we've been conditioned to pay attention to, we make sense of the information that we've accepted to process for understanding. This is where we decide about what's good or bad, right or wrong, that's in line with our cultural interpretation and personal beliefs. Keep in mind at this point that we have selectively acquired information from the environment and ignored that which doesn't fit our value maps. Then we added meaning based upon our own limited beliefs, each of these has reduced the availability of potentially vital situational awareness. Nevertheless, at this stage we make assumptions and predictions about what will happen. It's upon this shaky foundation of logic that we draw our conclusions, what actions will take, who we will support or oppose and decide what steps must be taken and why our beliefs remain intact and are not threatened. We feel ready and able to take or not take the actions we have decided. Finally, the actions taken based upon the faulty thinking often result in unexpected and unintended consequences. In the next lesson will examine specific actions to take to break out of this loop that reinforces our limiting beliefs as well as some other forms of faulty thinking that will need to guard against 4. How to Overcome Self Defeating Beliefs and Negative Thinking : this lesson is dedicated to the actions that you can take to overcome limiting beliefs. Distortions caused by bias and negative thinking will start with three ways to break the cycle of limiting beliefs. The first thing is to become more aware, be present in the moment and pay attention using all of your senses. Listening is particularly critical when you're interacting with others about your business . Next, it's critical to accurately interpret and make sense of what's going on. You can improve here by reaching out to others in this or similar circumstances to get their point of view. Now you'll need to recognize that all of the assumptions that you're making are not guaranteed to be sound. You'll need to accept them as probabilities with some room for potential air. But this allows you to draw conclusions with a willingness to reconsider if additional outside information becomes available. A bias is a predisposition that points you're thinking in a certain direction for our purposes. We will be most concerned about those that tend to diminish your commitment to business ownership. These biases are often based upon irrational beliefs, flawed or incomplete evidence. We'll take a look at four of the most common and how to avoid them will start with the self fulfilling prophecy bias, an assumption from limiting beliefs that causes an expectation of negative outcomes from the driver who says I'll probably run out of gas. To the perspective business owner who says I probably don't have enough money to start a business. It is the pessimistic mindset that leads to the self fulfilling prophecy doing its damage. Remember, it's the roots that create the fruits, whether bitter or sweet. To avoid this bias, recognize the threat in your thinking early making affirmative statement of action that counters the prophecy such as I don't yet know how much it will cost to start a business. I'll do what's necessary to find out. The self fulfilling prophecy is a bias towards inaction. By taking action, you remove its power. Next is confirmation bias, which moves us to seek and accept information that supports our preconceived notions, which, as we now know, are often the results of our limiting beliefs. This bias effects what information we look for, how we interpret this information and what we selectively remember. No one likes to be wrong, and once you share on opinion or an idea. This bias does what's necessary to validate it. Here are three things that can help actively seek out alternative points of view. Ask others what they think, using questions that demonstrate a sincere interest in understanding. Go to places where people that you don't necessarily agree with hang out. Be that in the media, online or in person, more exposure can help you get comfortable and less emotionally aroused by them. And recognize that the emotional unease that you may feel is your ego or sense of self confirm a belief in the value of the truth over being right. We're all a little uneasy about change, but that can prevent us from making choices, and that guarantees that things will remain the same or change very little. Clearly, this can have a big impact on considering and moving forward with the business. Start up. We like to stick with our routines what we eat, where we go, who we see. But the status quo bias is a subconscious limiting belief that if another choice is likely to make things worse, the old saying that if it ain't broke, don't fix it springs from this bias to overcome status quo bias. You have to recognize it for what it is. It's a block to the actions necessary in order to launch a business successfully. We learned earlier about how selective our attention is. Well, it turns out we tend to give more credibility to bad news, perhaps because we have some healthy skepticism. But this can have the effect of overweighting bad news and distorting our ability to make good decisions. We run the risk on dwelling on negativity at the expense of good news. Recognizing your negativity bias can help you remember to look at both the positives and the negatives in any decision that you face. Finally, as we come to an end of this lesson, we have to take a hard look in the mirror and make some choices. Are you going to be the victim or the victor? Remember, whatever you think you are, you are. You're going to see a pair of self descriptions here, and I want you to jot down which one most closely describes your self description, our feelings about yourself. Here's the 1st 1 the choices I make matter or I was born to lose, which one. Have you told yourself more frequently? I'm responsible for the results achieved in my life or life is a crapshoot. In any given situation, I always have a choice to make, or lady luck is rarely on my side. Being prepared matters or the rich get richer and the poor get poorer. I can influence most of the situations I face. Yeah, whatever I do, the result is always the same. Personal effort and commitment create positive outcomes. Yeah, let the cards fall where they may. Do you have a couple of responses in the right hand column? Well, no worries. The healthy majority that you have in the left hand column will contribute to a mindset geared overcoming any negative beliefs. On the other hand, more than a few in the right hand column does present some major challenges. In that case, it could be a good idea to reach out for some additional assistance, consider perhaps the value of, ah, retaining a life coach who can help you continue to work on limiting beliefs prior to getting involved in moving forward with business ownership. In the last lesson, you are now ready to redraw your business success mental map. Before we move on, I'd like to leave you with some words from William Ernest Henley. See if it resonates with you in the fill clutch of circumstance. I have not winced or cried out under the blunt Jennings of chance. My head is bloody but not bowed. It matters not how strait the gate, how charged with punishment. The Scroll. I am the master of my fate. I am the captain of my soul. I'll see you in the next lesson. 5. Time to Tune-up Your Mental Map and Hit The Road to Success : Now in this last lesson, it's time to examine your mental map and use what you've learned to make the necessary adjustments to your thinking. For the journey to business success. We'll start by reporting on statements that you've heard about business success and failure . You'll need to write down the impact these statements have had. You need to declare a commitment to examine limiting beliefs with the understanding that your past beliefs are not necessarily true and can and should be challenged with unbiased evidence. Now is also the time to move to a higher level of commitment. We will use the pyramid to help you visualize your climb. If you're currently at Level three at the base, it's time to move on to level to where I've decided to build a successful business. This is that choice that requires the rejection of alternatives. If you were already at Level two, then it's time to make the final commitment and move to level one. This is where you're all in in making a determination that business ownership is the destination you want to achieve. It's now time to get started on a project that will operationalize what you've learned first download the recording law that you see over there on the right. By using this log, you will be able to build self awareness from three different perspectives. There are six questions that will help you deepen yourself. Understanding the first question. What comes easily to you? What are your natural abilities? Second question. What's the best reason to start your own business? Third, how would you like others to think about you? What would they admire most next? How can you best prepare to own a successful business? Next, what major life challenge have you had to overcome? And, sixth, what is the most significant limiting belief that must be addressed? It's a good idea to reflect and respond to these questions before getting the input from others. Then ask three others that know you well to help you with this self awareness exercise, and then you can add or note anything in this class that helps you answer a given question . When you've completed the log, look for similar responses to questions. These air likely to be the most accurate factors to take into consideration as you prepare mentally for business ownership. Congratulations. You're now ready for the next class in the business from the inside out. Siri's How to Think like a successful business owner. Pioneering research at the Harvard Business School discovered that the entrepreneurial drive is uniquely present in the most successful business owners, and you learn how to tap into your own need for achievement to build an extraordinary business. I look forward to seeing you in the next class.