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A Guide for Freelancers: Structure Your Website

Monika Kanokova, Community & Content Strategist

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20 Videos (56m)
    • Introduction

    • Class Project

    • Determine the purpose of your website

    • Showcase your focus, on being multipassionate

    • Map your website's ideal menu navigation

    • Choose a template and the right hosting service

    • Brand yourself

    • Pick a URL

    • Create your client persona profiles

    • Articulate your offer

    • Systemize your services

    • Show your work

    • Win trust

    • Write the text for your "About Me" page

    • Organize and write all your copy

    • Design the look of your website

    • Get contacted

    • To blog or not to blog?

    • SEO-optimize your website

    • Final words


About This Class

Are you a freelancer? Do you sometimes wonder how to best represent your business online? Do you feel insecure about what to say on your website?

I’ve created this class because I’ve realised many freelancers create portfolio websites that don’t necessarily help them win new clients.

The reason why I created this class is because I know how hard it is to structure what you want to say about yourself and your freelance business. I’ve previously written an article about this topic for 99U

This class is a practical step by step guide to help you figure out how to conceptualise your website and how to write the text to represent your business in an authentic way.

You might have heard my name from one of the books I’ve written to help creatives start a business. If you have any further questions I haven’t covered in this class please don’t hesitate to reach out through my website.

I really hope this class will help you express the essentials about your business so that potential clients know what to hire you for!

14 of 14 students recommendSee All

Thanks Monika for an insightful class! Appreciate you for sharing your knowledge, it's my first portfolio and website based class, and what a wonderful start this is. Thank you!
It's always hardest to do for yourself what you do for others without thinking. Monika does a brilliant job of effortlessly walking you through that process.
Chris Cambell

Communications Specialist

The Guide for Freelancers given by Monika is proven very helpful for those freelancers struggling with the concept and design of their website. It has been a good guide for me building up the design of my new "coming soon" website.
Geert Pieters

Lettering & Photography





Monika Kanokova

Community & Content Strategist

I work as a freelance community and content strategist with clients such as Kickstarter, Sched,org, taliaYstudio and many more. Learn more about my work on You can also find my guides for freelancers on Amazon, or get to know what I do every day on Instagram.

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