A Guide for Freelancers: From Hobby to a Creative Career with Kickstarter

Monika Kanokova, Community & Content Strategist

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23 Lessons (1h 17m)
    • 1. Introduction

      2:42
    • 2. Case Studies: How artists and creatives use Kickstarter

      6:42
    • 3. Why go live on Kickstarter in the first place?

      2:15
    • 4. Framing Your Project

      3:26
    • 5. Class Project

      0:25
    • 6. Target group: who is this for?

      2:17
    • 7. When is the right time to go live on Kickstarter?

      2:28
    • 8. Project Calculation

      2:00
    • 9. Kickstarter Statistics

      2:32
    • 10. Brainstorming Creative Rewards

      4:53
    • 11. Calculating Shipping Costs

      5:17
    • 12. Tell Your Story

      3:17
    • 13. Recording Your Video

      5:03
    • 14. Editing Your Video

      2:23
    • 15. Setting Up Your Kickstarter Page

      4:13
    • 16. Prepare before you go live!

      4:59
    • 17. PR and how to reach out to journalists

      3:54
    • 18. Going Live!

      2:52
    • 19. Running a Kickstarter Campaign

      2:32
    • 20. What to do when things aren’t going well

      6:43
    • 21. Project Success!

      3:54
    • 22. Project is Unsuccessful

      1:09
    • 23. Final words

      0:48

About This Class

Have you ever had an amazing idea, but no money to make your idea come to life?

Have you ever had a project in mind that only worked as a batch (such as a small print run of something), so you abandoned it because you didn’t know what to do with all the extra samples?

Are you someone who likes to make and create, but never really knows how to share your project with others?

Then Kickstarter is the perfect platform for you! Not just to finally make your ideas happen, but it’s also the perfect tool to finally turn your hobby into a creative career.

Wonder how?

In 2015, I wrote a book for and about freelance creatives. With that project, I’ve kicked off my freelance creative career and have been working remotely with great clients, one of them being Kickstarter itself.

In this class, you’ll learn how to utilize Kickstarter to turn ideas into products. I’ll walk you through everything you need to know in great detail. You’ll not only learn how to create a successful Kickstarter page and a video, but I’ll also explain how to build a community around your idea and how to get press and blogger mentions for your project. You’ll hear more about how to calculate expenses and how to deal with shipping. I’ll also talk about what to do when your Kickstarter project isn’t going well.

You might want to watch this class if you’re planning to run a project, or if you’re looking for advice on how to build a creative freelance career and don’t know what kind of project you should launch on Kickstarter in order for you to do that. I’ll walk you through framing creative projects as part of this class as well.

After running five successful Kickstarter campaigns, I’ve spent months refining the script for this class. This might be the most comprehensive overview of everything you need to know to be successful at crowdfunding.

I hope you’ll find a way to use Kickstarter to help you kickstart your creative career.