A Complete Blog Post Publishing & Promotion Checklist | Maddy Osman | Skillshare

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A Complete Blog Post Publishing & Promotion Checklist

teacher avatar Maddy Osman, SEO Content Strategist at The Blogsmith

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

7 Lessons (45m)
    • 1. What You'll Get Out of This Class

    • 2. #1: The Formatting/Readaibility Checklist

    • 3. #2: The Editing Checklist

    • 4. #3: The SEO Checklist

    • 5. #4: The Upload Checklist

    • 6. #5: The Promotion Checklist

    • 7. #6: WordPress Blog Post Publishing Checklist Plugins

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About This Class

Do you ever feel like you’re missing something important when you press “publish” on a new blog post? Most good content writers know that there’s so much more to it than just the copy, itself — especially if you work with multiple different clients (and different style guides). You don't actually have a content strategy if you're haphazardly publishing new content without a solid plan for getting the word out to your audience. 

I'll take you through my own blog post publishing and promotion checklist during this session, with insights into proper onpage SEO. You'll leave with an actionable plan for taking your content to the next level — and making content work for your business.

What you’ll learn in this class:

  • Easy onpage SEO best practices to keep in mind when formatting content on WordPress.
  • What you must do before hitting “publish” on a new blog post.
  • Various considerations for where to promote your content, including several ideas you may not have considered before.
  • How to incorporate a blog post publishing/promotional checklist into your editorial calendar.

DOWNLOADABLE CLASS RESOURCES COMING ASAP! Check back here in about a week. :)

Meet Your Teacher

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Maddy Osman

SEO Content Strategist at The Blogsmith


Hey all! I'm Maddy Osman, or as my clients know me, The Blogsmith. I write for high-authority publications like Search Engine Journal, GoDaddy, WPMU Dev, and Sprout Social.

It's hard for me to sit still, and I'm the co-organizer of WordCamp Denver and the Denver chapter of Freelancers Union. I'm also on the board for BMA Colorado in charge of social media.

After a few years in sales, I was feeling unfulfilled and decided to go out on my own. Thanks to many years of blogging and web development (and networking!), I started my freelance career off with a bang, and haven't looked back since! 

My first Skillshare class focuses on everything I've learned over the past 7 years in terms of blogging best practices. I'm sharing the same process I use for resea... See full profile

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1. What You'll Get Out of This Class: Hey there, Skill share. This is Maddie Azman coming at you with a new class. That kind of combines Ah, lot of the things that I've taught in my other classes, but something that I haven't really touched on in detail before. And that's my own personal complete log post publishing and promotion checklist. So take this class if you are interested in creating more of a strategy around your content , if you want to ensure that you are setting it up for success both in terms of S E O. Social media sharing and other promotional tactics that can help you too more effectively make use of this content that you spent so much time creating, I break it down into several sub checklists so that you can see how each process contributes to this whole idea of creating new content in general. And really, what I aim to do here is to make it less of an overwhelming process, but also to share some things that you might not have considered before with your own publishing and promotion process. So the reason why you should take this class is because I have written blood content for a number of big brands that are known for high publishing standards. And, you know, good promotional practices like kids does sprout social, even automatic the brand that is behind WordPress. So without further dio, well, I look forward to sharing this class of you. If you don't use WordPress, the last lesson will be less relevant to you. But all the rest of the content is something that anyone who uses any kind of blogging platform can take advantage of. And finally, one last thing is that if you look in the description of the class, will be able to download. Ah, downloadable Pdf that goes over are a bunch of different class resource is whether that's helpful articles or links to plug ins mentioned and things like that. So definitely check that out. You know, if you're interested in taking this sort of to the next step 2. #1: The Formatting/Readaibility Checklist: I thought it might be a good idea to start with the exact checklist that I use whenever I am publishing and promoting a new piece of content for my own brand, the Blacksmith. So we're going to take a look at just kind of the basic, um, skeleton for this, and then we'll talk to you a little bit about my formatting checklists. And then each lesson after this will be focused on a specific checklists and then later on some plug ins that I recommend as well. So this is the checklist that I use. I specifically used tremolo to kind of manage this process. I really like trail Oh, as an editorial calendar tool, but it's really not important. The specific tool that you use. It's more about implementing something that's already part of your process. Ideally, is you don't have Teoh download a new tool just to make use of this. I could see it just as effectively leveraged on something like Ever know if you're in Evernote fan, even Google sheets or Google docks, he could probably apply a very similar or even the same process as what I'm doing on trail . Oh, besides the fact, that trailer is just a nice visual way to kind of see ah, what I'm planning to publish and, you know, pitches for clients and things like that. It's also nice because you can create template cards and then copy things like this checklist to the other cards that you're using. You know where your brainstorming topic, ideas and things like that. So again, it's what I use but doesn't necessarily have to be what you use on. And as you can see at a glance, there's a lot to look at here. I've tried Teoh organize it in a way that makes sense in terms of you know, what I would have to do first and what I would have to do more near the end of the process . So, like at the top, you can see that, like outlining the Black Post happens before I can create ah, future imager at its WordPress and then go through the rest of these sort of more promotion . Excuse me, focus things. Another thing that I think that I find to be useful for me, that I think that could also be useful for you is adding links to specific things that you'll need to access. So you'll notice a couple of links in terms of I have this MAS title tag to tool, which I'm not going to get into a lot here because I talk about it in another section. But, for example, the specific links to the templates that I use on can vote for my feature image and my Pinterest image. It's nice to have a direct link because then you don't have to kind of search through, you know, emails. If there was, like a specific link, you need to grab from there or, you know, on camera the Web application itself, it's easy to get distracted by all the projects that you're working on. I, even as you'll see, have a specific short code I use on specific block posts that I'm creating for the blacksmith. So again, it just kind of reduces the steps necessary to find these critical items that I know I'm going to use for every block post you know, something to consider for you. If you want to just make it more efficient process to get towards the things that you need to be successful, I think that you know, making sure that you include those girls that you're definitely going to use their those short codes is certainly useful. So I'm not going to expand on this too much more. Um, besides, obviously later when I'm going to get into more specific checklists. But just to say that this is mine, yours is gonna look different. And that's totally okay. This is what I have determined works for my process in terms of both the tool eyes and the specific components. And I hope it inspires you all explain why I have each one of these things on here, but I want you to think of this class is sort of a stepping stone for what you'll create on . Do you know, again, it's totally fine if it doesn't look exactly the same. So let's move on a bit Here, Um, what we're gonna do next is break down the various components and so I've separated this into I think, four, maybe five specific checklists, which is going to sound a little bit overwhelming, but I think that separating it into different ideas in terms of the different steps just to give you an idea of what to expect we're going to start with the formatting checklists, which also is concerned with readability. We're gonna talk about my editing checklist in S E o checklists they use on upload to WordPress forever serum RCM Excuse me that you're using and also a promotion checklist. So I think that it my overwhelm you initially just to see that there's so many steps that go into publishing a great piece of content. But I think it will help to also, you know, segmented into what needs to happen at each step. So, um, let's go ahead and start with the format and checklists, son. And actually, what I've done here is take from co schedule because I think that they really summarize the most important things well here. So, as you can see, things like sentence length and paragraph length are important. I personally used to write just like, huge blocks of text. And, you know, there was a part of me that news that that was wrong, but it's taken until recently for me. Teoh actually accept that. So nowadays I tend to write sentences or paragraphs rather that or maybe one sentence long up to about three and Then after that, I try to figure out how I can create more white space and break up the content more so definitely important thing that I've realized recently Word count, close schedule mentions that there's not really an ideal post life. And I agree with, um, there. What I do recommend is thinking about how s E o factors into the picture, if that's the goal. So we'll talk about that during the specific S CEO checklist I put together. Another interesting thing here is how they talk about placing images in your text to help break it up to help with readability and formatting. I think Yost has a similar suggestion, which is to places subheading roughly every 300 words again. Think of these as guidelines more than strict rules to follow. Uh, but with regards to images, don't think about it having to be like a stock photo every 300 words. I honestly don't think that would be effective. What's better is if you can. We've in different kinds of media. So, for example, embedding a tweet, embedding a YouTube video that has relevance to what you're talking about. Embedding a GIF even could be a fun way to break up the text. So don't think of that as having to just, like, find a bunch of random stock photos that you know are obviously, um, you know, just boring. And, um, you know, not super specific. Think about it as an opportunity to keep engaging your reader. Teoh continue to read down and readability in general. It's one of those things where it's hard to say if it's actually a search raking factor, but I think that it influences search ranking. Um, Yost, on their very popular SDO plug in that if you use WordPress are probably familiar with, actually has a whole tab dedicated to readability on top of things like Arm Page s CEO best practices. So definitely something to keep in mind specifically in terms of formatting. So we also have this idea of making sure that your external links open in a new window. Part of this is because you just don't want to completely direct them away from your black post. The other thing is that helps you to better measure bounce rate, because if somebody is clicking a link and they've only read one page on your website, that might look bad for your bounce rate, and it might not be a true metric because they might come back after they click that link and go somewhere else. But it's gonna count is a different session in Google analytics, so that's getting maybe a little bit technical. Lett's Write it back in a bit. Um, they also talk about using header tags, right? So anything each one through age six helps to organize content. Some bloggers make the mistake of using these tags to increase the font size, But that's not how they're supposed to be used, especially when a search engine is trying to read your content. Understand the different components of it. So make sure that if you're using header tags, you're using them to properly like nest different parts of the content, as opposed to using it to increase your font size. Also be thinking about you know we're placing Opt informs something big that happened in the past year, maybe two years with Seo is that, um, pop ups that ask for, like your email address and things like that? I haven't determined to be a ranking issue with Google, so basically they're known as a truth obtrusive, interstitial z interstitial that can never quite say it. Right. But the idea is that if there obscuring the content, if they load like right away, before somebody even has access to the content on your website, then that's an S e o problem. And I have a man article I've written about it that also recommends alternatives you could still use to get people's emails that I will link to in the class. Resource is so off all things to consider, while you're putting together kind of the structure of your article. Next, we're gonna talk about my editing checklist. 3. #2: The Editing Checklist: I kind of debated whether or not having an editing checklists is part of my complete publishing and promotion checklist topic your eyes really necessary because I feel like some people started on Google docks and that's where pretty much the majority of their process begins and ends. Or on Microsoft Word or whatever text editor you like to use and then, you know, at the end of that, then they just move it over to WordPress and call it a day. But one thing I've noticed, because that's pretty true of me. I use Google docks to write stuff and collaborate with clients or, you know, whoever else indeed toe share it with before it gets published. What I've found is that when I bring it over to WordPress, I always noticed, like one or two little things that I could improve upon. So I think I think it does have at least some potential fit within this topic. Eso editing. You know it can really happen at any time during the process, and I specifically like using tools like Graham early. I have the paid one, and another resource that I'll share with you later is my specific review of Graham early, Um, in, you know, in the download that you can get for this class. Yos also has recently changed to include some great readability tools in addition to their kind of main claim to fame, which is an S CEO on page help. Her tool that helps you determine if you're using keywords right and things like that, which will go over next, actually, So I won't expand on it too much. But, um, between these two, the majority of the things that my like pathetic human brain can't capture on its own or usually found I'm a pretty good editor just because my mom waas a grammar teacher s So she was always kind of like, you know, forcing me to use the proper way of seeing things. And so, you know, I probably have that advantage over a lot of people who blogged where it might not come to them is like a first nature thing. And so that's why I definitely recommend not only using these tools but also using this checklist that I've provided here kind of eliminates the rest of that human potential error . You're not gonna get everything every time honestly done is better than perfect when it comes to Blag posts. So let's just go through this list here. The first passes what I would actually probably describe is being the first draft. It's not really an editing stage because I'm not aiming for perfection at this point. I'm really just aiming to take whatever I started with, which might be a blank page, or it might be an outline. And if you're trying to become a better out liner, I'd highly recommend you check out that skill share class that I've put together. But anyways, starting with a focus, that's just I'm kind of getting that first drop done. I don't care so much about proper grammar. I don't even really care about proper spell and just trying to get the words on the page. So the second pass is probably where the editing actually begins, and that's where I'm looking, you know, to Graham early into my own knowledge of spelling, grammar agreement and all that sort of thing. One thing I like to bring up at this stage is the idea of parallelism. So if you look at the bullet points just on this page, you'll notice that I have semi colons. Yeah, I have, like, underlying text. That's all pretty consistent. I don't have periods after the words, but if I did, I'd want to make sure that I used them on every single bullet point. Um, you have to also consider parallelism for your subheadings. You know, like if you use a certain 10 sign one, Are you being consistent with that tense on the other ones? So you know, it's all about kind of finding the little things that could weaken your point. And after I go through that basic, you know, readability, formatting, check spelling and grammar and all that good stuff. That's when I finally take a look at a CEO and making sure that I'm using my key word right . It's in the right spots. You know, I made sure to use internal and external lengths a gun. We'll get to that in a minute, so I won't expand too much. The final one is something that really, just like seals the deal for me and makes me feel really good about the article I'm about to publish, and that's reading it out loud. So sometimes when you're writing stuff your own biases get in the way and you skip over things that you know your brain just kind of getting in your own way about it. Um, you know, things that he might be consistently doing wrong, but you're just, you know, you're getting in your own way. So reading something out loud is a great way to determine if something actually sounds really bad. It's hard to escape the way that it sounds coming out of your mouth, so temper yourself to add that final check that out loud, checked to make sure that it's perfect or at least is close to it is you're gonna get or even have somebody else read it to you If you have that luxury, Um, you know, again like my mom, she's super into grammar. If you're just getting started out with blogging and you have a parent who's, you know, just very on the nose with that, maybe you want to also include them in your editing process, at least initially, to catch the things that you routinely dio. It's hard to get out of your own head as an editor, but I think that these different passes will help you to so sad the majority of any problems you might have. So, anyways, that's that's really all. I wanted to stay with this. And next we're gonna talk about Seo. 4. #3: The SEO Checklist: This s E O checklist is very comparable to what you would see if you were using Yost s CEO for WordPress to help guide you. Um, so don't feel like you need to have this up and be like checking things off as you're writing a black post. It's just something that's good to keep in mind and to kind of internalized as you're writing. Because if you start by thinking about S CEO instead of doing your keyword research and then adding all that stuff and later it's ends up sounding a lot less natural. So starting with it is really the gold standard. Another thing that I want to talk about very quickly is the fact that, you know, using a tool like yose, yose, comptel you if you're using keywords and other on page STL factors effectively. But what it can tell you is if your keyword is actually good or if you could really, realistically rank for it. So if that's something that you want to learn more about at highly recommend checking out my s CEO for bloggers in solo preneurs class here, Um, but, you know, it's it's not something that we're going to get into in too big of detail here, but I go over my entire keyword research process in that class. So anyway, getting back to the CEO checklist, you're going to want to keep in mind when it comes to publishing a new black post. The first thing that I want to talk about his word count and if you ever call from the lesson about formatting word count isn't really important. There's no sort of standard one size fits all Best practice. What's better is to think about you know, what is the user hoping to get out of this blogged Once they've clicked through, You know, you're you know, they're inspired by your heading or whatever title they saw and search. And, um, you know, Are they looking for an induct guide? Or are they looking for a quick answer? You know, are you talking about some news for your company where maybe it doesn't make sense to write 1000 words because it's just a quick update. So all these things have to factor into what you decide your word counts gonna be, But what I'll say from a nest CEO perspective is unless it's 500 plus words and honestly, for me, it's 1000 plus on my blood. It's probably not going to rank. And so people would argue with me about this. A CEO's would argue with me about this as to like, What? The exact Count ISS. But my personal reasoning, based on my experience, is that if you have a longer topic you're using your you tend to be using more variations of your keyword. You know you have more content for Google to index. So in general, having longer content sort of fits. The idea of it's more likely to rank just because Google could make more sense of it. And it also pick up on alternative keywords that you could also be ranking for. So that's the reasoning. Um, we talked about that title tag a bit when I showed you my checklist that I use, and so this is a free tool for mas. You don't have to have an account, you don't even have to be signed in to use it, and it lets you determine if whatever title met a title that you're considering is going to fit. Um, you know, right without cutting off so I like to use that tool. Even before I'm uploading to WordPress, I can start testing out possibilities. What this checklist doesn't talk about are things like, you know, is your heading or your title emotionally compelling or, you know, doesn't inspire someone to take action. So what you want to use instead, Teoh, you know, compare heading options for that, I would be like, co schedule has a heading analyzer tool that's also free to use. Um, And if you're using a tool like Joost, you can have a separate Met the title, which is what somebody sees in search versus a page title, which is kind of more of the human face saying What's on your blag title? And yes, it is ideal to have two different ones. I'm pretty lazy, to be honest with you, so I try to make the same title do double duty, but it's something to think about but separate from this s e O checklist. So going down the list here want to make sure that you're using the target keyword that you've determined during your cue word research about three times per 500 words, and it goes up as you add more words. So, you know, for doing 1000 maybe it's like 5 to 6 times. The key is that you wanna have, like, a natural spread of the keywords you're not like overloading it in the intro on the conclusion you want to be using it throughout the body of your text. You also don't want to be over using the Q word because Google doesn't look to positively on that. Yost can help you determine if you're what's called cure. Density is ideal, so I highly recommend using that tool as your checking against these various checklists. Um, if you're using more than one key word, so you'll have, like a primary key word, and you might have a secondary keyword. Make sure you've used it at least one time, and the text, ideally more and at least are ideally also in one subheading. It's not 100% necessary, but it certainly helps. Um, you're also gonna want to make sure you have a least one royalty free or you know something , your license to use feature image and that you've used your target keyword in the file name Aziz. Well as the all tag for Google's sake. That's not the beyond and all of what you should do with their images, which I will discuss with you and the next checklists we're gonna go over. But, um, it's what you need to do from an S e o perspective. And then finally, again, this list is per 500 words you want extrapolated out at least partially as you add on words two plus internal lengths to different content on your website, whether that's a service page or other articles, Um, this whole school will understand the relationship between the different pages on your website and you know what it is that you dio and then also make sure you're linking out to external sources ideal a high authority websites that can support claims you're making or, you know, if you're grabbing quotes from somebody that you're crediting them properly. Sorry, that's my dog in the background. Apparently, she doesn't want me to film this skill share class today, but anyway, try to ignore it. So making sure that you're linking to other sources is also important for S e. O. Um, part of this is because it helps you build relationships, too. So there's direct impacts for ASIO. And then there's indirect. You know, somebody notices that you're linking to them. They might beam or invested in, uh, linking back to you or helping you promote the piece that they're linked in. So think about it from a couple different perspectives. Next, we're gonna talk about the specific things I do when I'm uploading something to WordPress, which you can also use if you're using a different content management system. 5. #4: The Upload Checklist: So finally we get to the point where you can upload this block post that you worked so hard on to WordPress or whatever content management system you use. And there's a couple things that you want to consider as you're adding the text, adding your media and all that good stuff. So we just talked about Emma Jesse Oh, and how you need to use your keyword in the image name Aziz? Well, as in the all tag. But what We didn't talk about his accessibility. So the all tag, which is something that if you hover over like a little box, comes up and says, whatever you set the all tag to be. The all tag is ideally and created for people that are using screen reading software. So people who might have blindness or, you know, another issue being able to see and read from the screen. So you want to make sure that you're not just using the keyword but potentially implementing that keyword in a way that is descriptive of the image itself. Ideally, doing that, um, it's less important to use proper image CEO as you add on additional images within um, your block post, but definitely for the future amid. You want to keep that in mind, but also keep in mind accessibility with those subsequent images and helping somebody who might not be able to see them to understand what their context is for that block article. So here's a couple things that will be a factor when you're looking through yos, you don't necessarily have to memorize these things, but using the key word in your method title and not a description, um, also setting the specific you're on the page of the page to incorporate your keyword. Make sure that the specific words if your keywords multiple words that you're adding dashes in between H word instead of like putting it all together in a block of text. That just helps Google understand? You know where the words break off and what the full keyword actually is. Um, at this point, once you have your text transferred over, you're gonna want to check the cure density with the tool, like Yost is the easiest way to do it. But if you Googled like keyword density tool and you're not using euros than you could find another solution for that others plenty of free tools out there uses just the easiest, Um, using a tool like Joost, the premium version or social warfare is another WordPress plug, and that could help with social sharing stuff. You can. You should configure the open graph tags. So this is what shows up when you share something to Facebook or Twitter or even Pinterest , like the specific title of a specific description, the specific image. And if you know, getting shares on Social is a big part of how your block is successful than taking the extra time to do. This is important. Honestly, you can copy the meta title Ahmed description or the page title in the meta description, and you know it's better than not doing anything. You just have to keep in mind that people who are sharing or reading things on social media are slightly different than people who are searching for specific things through a tool like Google. Um, so again, it's mostly paid tools that you'll get functionality for this with, but I bet you could find a plug, and that would let you just configure the open graph tags themselves as well. Ah, social warfarin. You, Esther just the tools that I use and like for this specific job. So while you're finishing up your upload, you got to make sure if you haven't already to create a future image in the Pinterest image for me, I have templates on camera that I use, um, you know, but if you have a graphic designer, you'll probably want to have already engaged them at this point. Also make sure that you're adding categories and or tags. I'm not a tags person. I'm just about the categories, but making strip. That that's part of your process is that it gets categorised correctly, especially if you use those you girls and your navigation, um, click to tweets is another thing that you could get through a tool like social warfare but could also download a free plug in and these air just call outs within your text, like maybe you have a cool star cool quote or just a good way of saying something that you think people would be compelled to share, and it makes it easier for them to do it because they can just click that call out that you've configured. Another thing is, uh, you should consider is using social sharing buttons in general, making sure those air configured on your blog's because it reduces the steps that somebody would need to have to share your content. Um, you know, they don't have to, like, think of the text on their own because you've already configured the open graph tags and because you created a button that makes it easy. Eso all things to consider in terms of social sharing. Uh, so then the last thing is that you also want Teoh. Add in your opt in codes, whether it's something you have to physically add in on each page for of It's something that you have Teoh configure specifically because it's a lead magnet just for that page. So I use apt and monster. Like I said before, there's a specific short code I have to add if I want to repeat my apt in, because for some weird reason, they only let you put it on the page. Once you have to like duplicate A. If you want to be able to repeat the opt in, which is an ideal best practice for Black post because sometimes people drop off in different parts of the page, but that's pretty much it for the WordPress upload checklists. And next, we're gonna talk about the promotion checklist. 6. #5: The Promotion Checklist: Okay, so at this point, we've kind of done all the hard work in terms of creating the content of and, you know, formatting it and uploading it and s e o flying and all that good stuff. But we're not done yet. Um, some marketing experts say that you should spend 80% of your time on the actual promotion, compared to 20% of your time on the actual creation. But don't let that get you to overwhelmed. I think that this is the fun stuff here because it lets you get a little bit creative of it lets you kind of experiment and dig into the numbers to see what's working. And so I'm going to share a couple tools that I used to help promote and repurpose my content. The 1st 1 is looming. Five. There's a couple different tools on the market that do similar things, which is basically create a video for your block poster for whatever content you might be needing video for. But what's unique and interesting about Looming five is that you can just plug in a black post and then it'll scrape it for all the text and all the media that you've used often. Actually, auto generates a campaign for you are, I guess, a video, specifically a video for you. But what I usually do is edit whatever they have suggested. You can kind of see on the screen shot here. They have sentences and you can just click on the sentences and then they go over to the video and you can, um, you know, you can edit it. You cannot that the specific text. But it's just a very fast way to create a video. It's a great way to add sort of another dimension of contents greatly to repurpose content you've already created. Honestly, it probably takes about 10 minutes to create a video that's you know, to your liking. Even if you don't go was the like one that generates right away you can. At music, you can add different types of styles. You could make a landscape or square video. I mean, it's a really cool tool. I guess the one downside is that if you want to use the paid version, which gives you way more options in the free option, I think they also watermark the video on the free option It's like 50 bucks a month, which for the average person is hard to justify. But if you're creating a lot of content, or if you have clients that you're creating this type of content for, then I think it's a no brainer. Rocket IAM is another one I've tried. I got a lifetime deal for that one, and so I like it but actually really like him. And five better. You know, again, if you are willing to justify the cost, Here's another tool that I've been playing with recently was called Q Promote, and basically there's two sides to it. There are people who sign up to get content recommendations, and you know, it's really people who are just sharing out the content that people on this side that promote side create. And so you basically submit content. They have certain rules that you can't to share anything. But you know, as long as it fits their specific content guidelines, then then get served up to the people who are looking for content recommendations. And it's just a very nice, natural way to promote your content. I want to say that it's like 40 bucks a campaign which seems like a lot. Um, and it usually goes for 30 days, but I had a special credit where I was able to do this, I think for 60 days, Um but, you know, it scales up if you were to buy a lot of promotions in a month and it would be cheaper per promotion to buy a plan to do that. But just look at these stats. I mean, in the like, 45 days it had run prior to this point, it got shared almost 100 times and drove 1700 plus clicks to my website. All you know, coming across as authentic social shares instead of having to have that, like, sponsored or add tagged to it. So another great way to consider promoting your content that, you know, kind of feels like a paid advertisement but performs in a totally different way on. And that's that's something that's really new for me. So I'm still playing with it. But so far, so good, I'm really loving it. Missing letter is another tool that I've used. This one I've used pretty extensively, and I have a review on my website. That again, a link Teoh in the class notes here that you can check it out, but what it does is you feed in a black post your on if you've connected your black previously that it's automatically looking for new black posts and doing this pretty much in the background. But it generates a nine piece social campaign that gets dripped out. You know, from the first day you published until about 365 days from that publishing date, it suggests text based on like pulling quotes from your article. It also creates these really cool quote bubble art work pieces. And I found that the content I share on missing letter versus like sharing blob content on my own and, you know, structuring my own social campaigns using images already have and, you know, whatever it doesn't one of this year sores cop Iwas I found that these perform a lot better . They get more clicks that get more shares, so it really is a cool tool again. If you have clients, it's probably easier to justify the cost. But even without that, I would pay full price for it. So this presentation I initially put together this class and initially put together for WordPress focused ah, group of people in what I'm trying to get out with this specific slide or whatever is that you want to consider content syndication services, where you're essentially sharing your content with other communities with their sort of like listings, directories, whatever you wanna call it. So manage WP is one that's focused on the WordPress community, and it's very active, so you could see in the top right hand corner. One of my pieces got voted up. Bonds you got, um, you know, got the visibility in whatever category I had submitted it for, um, but there's other ones you can use even if you're not in the WordPress space. So business two community is another one where you can sign up to syndicate your content. I'm in this case it it pretty much shares a complete copy of your content with their readers and on their website. And what what happens in syndication is that Ah, canonical copy of your website is communicated to Google, and the canonical just means like this is the, um this is where it was initially published. This is the one that should get the benefit of S E O. And then, you know, whatever else is pointing to that canonical copy from maybe you know, that exact copy of your text of Google is disregarding indexing that content so that it doesn't hurt you because there are such things is duplicate content penalties where if you're sharing the same blood post on multiple websites and it's gonna either penalize you and hurt your rankings in general Or you know, if you're sharing it with another website that has butter s CEO than you, then it might outrank you. That's not the case. Was syndication kind of a big topic, So I'm not gonna get too much more into it just to say that there are several places you could consider syndicating content off one of them that you could use, really, regardless of whether your WordPress or whatever, Lincoln and Medium, both of these platforms are to publish content to publish blag posts. And another resource of all share with you is an article where I took a deep dive into the top it to determine if it would be a duplicate content penalty, and I have determined that you can copy the same stuff that you've written on your block on both of these places and taking advantage of your social networks on these two channels oven, it won't be a duplicate content penalty. So, um, we're almost done here. A traps is a tool that I used to do my keyword research, but it also has a lot of useful all the SDO tools and one of them is a keyword ranking tracker. So if you're optimizing for specific keywords that lets you see how you're actually ranking as well as you know, if you're using, um, you know, top 10 or whatever status for that keyword. And so whenever I write a new block post and make sure to add it to a trust to see, you know, if I'm losing traction over time, this is kind of a good kicking your butt toe. Update an article if you start to lose ranking, because when you update an article frequently, a Google takes that into consideration with ranking, and that prefers things that are consistently updated versus, you know, maybe a good article that but that's never updated. Another tool. Our service. I guess I could say that I recently started using is easily. It's like 50 bucks per infographic. They can work with his little or as much input as you care to give them. And then you have unlimited edits after they submit that info graphics to you and so such a great price I haven't found a comparable service. For with this pricing eso I would highly recommend it for, you know, any black post you have that have, like a checklist or that have, like a lot of data points. It's a great way, Thio added, visual element. But also it can help you share on platforms like Pinterest, which really love infographics and people in general. I feel just love info graphics. So finally, with this topic specifically, um is the idea of if you're going to be using, like, expert sources or talking about specific companies like you're writing a case study, for example, making sure Teoh tweeted at brands that you're including in your article. So it helps to kind of be like listing there. Twitter handles out as you're writing it, so you remember to do that. It's really more effective if you involve them before you published the article, because then they have more of a vested interest in either contributing to it or sharing it or bulls. Also think about different newsletters that either you read or members of your community read. Ah, lot of the time people are including links, you know, outside of what is involved with their company or they're blogged in those newsletters. And so, you know, knowing what those newsletters are and then happen to pitch, ready to say, Hey, this new piece of content I just published might be relevant. That's another great way to get a targeted audience. Teoh, check out your new article. So at this point, we have kind of just one piece left on, and that's going to be some specific WordPress plug ins that I recommend to help with your publishing and promotion process. So with that, I will move on. 7. #6: WordPress Blog Post Publishing Checklist Plugins: Okay, so if you're using WordPress specifically, this is going to be most relevant to you. Sorry. For anybody who uses another content management system thes are all wordpress plug ins. So these are gonna be relevant to you and to you. I would say again, um, think about the tools that you're already using for me. X trail. Oh, for you. It might be ever know, or like Google sheets. Um and, you know, just consider what it is that you're trying to achieve with them and what the specific check list items are, and that'll probably works just fine for you thes plug ins. I don't actually use any of them, but I've researched some pretty extensively. And so I'm just going to give you a couple of things to think about, depending on what your specific publishing process looks like. So the 1st 1 is called published Press, and it's really geared towards teams that are using WordPress to publish content. As you can see, they have this nice visual interface like an editorial calendar that's built into WordPress . Um, you can even organize the content by its publishing status, sir. Status er specific categories at the user who's assigned to it. You can have editorial comments, which is nice to like if it's indifferent, publishing states and if maybe more information is needed, as another great future of this one is that sends notifications to whoever's assigned to a task. You know when changes are made or when there are needs for updates to the content. So the next one I want to take a look at here is the pre publish post checklists and allows you to create a custom checklists. And it also allows you to control what happens when somebody tries to publish new content. If they have it checked off all those items. So essentially the purpose of this plug in is to minimize the possibility of accidentally publishing opposed before it's ready to go. But you can also deploy certain actions, like Utkan issue warnings and stuff based on the different checklist items. If somebody isn't completing it before they publish, so then there's posts to do list on, and this one's produce simplistic and its nature is just about creating to do lists and signing tasks out to specific users on WordPress. It doesn't just have to be about publishing you can use it for other tests as well. So it's a great all purpose tool for keeping that process centralized in WordPress. Okay, so then we have the requirements checklists, and this is another one that's focused on creating a publishing checklist within the Post editor. And basically it requires that either user we're gonna admin level person create the chipper. Sorry, complete the checklist to do items before a page or post can be published. So it's kind of just like straightforward. Got to complete the checklist. Otherwise, you can't publish. This one's really different than the other ones, but it's interesting because it would be great for somebody who accepts guest posts on their blogged. The reasoning is that for why it's so great is because it allows people to submit those gusts post without without giving them access to the back end wordpress dashboard or editor . So they're allowed to create content, and you're allowed to also add guidelines and also restrictions and things like that, like a checklist of sorts so that people have to hit like a minimum word count or, you know, use a certain amount of tags and links and stuff that you could see here, Um And then what happens is it goes to a pending que where a person with permission can then approve it or ask for changes and, you know, edited and all that good stuff. So with that, we are done with the major class content. Great job making it this far.