A Beginner's Guide to Become a Successful Writer on Medium | Ben LeFort | Skillshare

A Beginner's Guide to Become a Successful Writer on Medium

Ben LeFort, personal finance & writing online

A Beginner's Guide to Become a Successful Writer on Medium

Ben LeFort, personal finance & writing online

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13 Lessons (42m)
    • 1. Introduction

      1:26
    • 2. 3 Reasons Writing on Medium Is a Great Side Hustlestle

      9:19
    • 3. Choose a Topic to Write About

      1:19
    • 4. Getting Started on Medium

      2:38
    • 5. The Medium Partner Program

      2:34
    • 6. The Importance of a Good Headline

      1:23
    • 7. How to Write a Great Headline

      6:07
    • 8. Writing a Sub Headline and Kicker

      1:37
    • 9. Write a Great Introduction to Your Article

      3:20
    • 10. Assume Everyone Is Reading on Their Phone

      2:36
    • 11. An Introduction to Medium Publications

      2:30
    • 12. Starting your own publication

      3:12
    • 13. Final Thoughts

      4:09
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About This Class

Have you ever considered taking up writing as either a hobby or a side hustle? What if I could tell you, that you could get started publishing your writing online right away without having to spend any money or time setting up your own website or blog? 

That is exactly what you can do, by writing on Medium, which is a platform for writers to share their words with the world. 

I have been writing on Medium for two years and it has been an incredible experience. 

In this class, I will teach you all the basic information that you need to get started as a writer on Medium.

Meet Your Teacher

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Ben LeFort

personal finance & writing online

Teacher

Hi Everyone, 

My name is Ben and joined Skillshare to teach two subjects that I've been passionate about for years.

Personal finance Turning online writing into a scalable business

I invite you to check out all of my classes on these subjects and let me know if there is a subject that you think I should teach a class on that I currently am not. 

Cheers,

Ben 

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1. Introduction: Hey guys, my name is Ben and I'm going to be your instructor for today's class, which is a beginner's guide to becoming a successful writer on medium. If you're unfamiliar with medium, it is a platform where you can basically publish any writing that you like on any subject that you like. It's a really simple way to get started in writing. You don't have to be technical in any way to have to set up a blog or know how to do any of that kind of stuff. And so that's how I actually got into writing. And even before it started blogging, I got into writing through medium because simply I didn't have to do any setup. I had an idea somebody wanted to write about, and within ten minutes I was set up with an accountant who is able to write and publish that. So it's a great place to start writing online. So let's get into what we're going to cover in today's class. So here's what we're gonna cover in this class today. Why writing on Medium is a great side hustle. You're going to learn how to choose a topic to write about on medium. You'll learn some skills that will help you improve your writing and also your formatting Harris, she formatting your articles on Medium so that people want to read them. And finally, you're gonna learn how to leverage medium publications and grow your audience. And the project and objective of this class is that by the end of the class, you will have set up your medium account and decided what topic you want to write about and start writing your first article on Medium. 2. 3 Reasons Writing on Medium Is a Great Side Hustlestle : When it comes to side hustles, there are really two types of side hustles that you can pick up. The first is a second job, and the second is a scalable cytosol. Second, jobs are things like driving for Uber or Lyft, where you're going to earn a pretty predictable amount of money per hour. And the amount of money you make is mostly determined by how many hours you put in. So a report from the company ride, sir, they put together a report on the average wage for Uber drivers in the US, and in 2018 now was just under $15 per hour. So that really is kind of a second job because you have a predictable wage. The other type of side hustle is one that has no set hours. And the money you earned is based entirely on the quality of your work in the ability to market that work. So really what we're talking about, hearing somebody more entrepreneurial than a second job. And writing on Medium fits that bill. I think there are three reasons that writing in general and specifically writing on Medium can be a fantastic side. Hustle to First is the potential to scale your income. The second is to complete freedom of what you want to write about when you want to write it, where you want to write it. And three, that fact that you're gonna actually develop and hone skills through your experience in writing that can increase your productivity at your day job. So let's discuss a little bit more about how writing on Medium can scale your income. And the first thing you didn't know about scalable income is that you are not guaranteed to make anything. And now in fact, on medium for her long time, you'll probably make nothing or next to nothing. But you do have the potential to increase your income at scale. So that meaning over time, you can put in the same amount of effort and make more and more money each month. Once you've established yourself on medium, you can get to a point where you are working in the same number of hours per month on medium, but you're earning more and more money every month, which is really exciting. And to show you that, I'm actually going to show you an example of my two-plus years writing on Medium, how my income as a side hustle form, writing on Medium has gone from practically nothing to over $2 thousand per month. So here's what I mean by scalable income. I started writing on Medium in May 2018 in the first month of me running on Medium, I made $15.59, not exactly paying the mortgage, but even then that was exciting just to start right away and be making some money right away was very exciting. In my second month, I made $40 and I kinda hovered around that $50 mark for the next few months. September 2018 was a pretty significant milestone, was the first time I made a $100 per month writing on Medium, which I was so excited about it. And this was actually, my initial goal was just, hey, can I make an extra a 100 bucks a month writing about stuff that really interests me. If I thought if I could do that, then, you know, mission accomplished and that's been pretty successful. From there I had some articles really start to pick up and gained some traction. And the next month actually mean $383 and made around nearly $500.4, $100 and next few months. So that by the end of December 2018, I was making $406 in that month. So after about my first six months on medium, I was already making, you know, between 4 $500 per month. It was so exciting. And then January 2019 oh my goodness, and went off a cliff right back down to $169. That was a deflating feeling. And really that's the kinda feeling that makes you want to give up on this because you start to get so excited about making close to $500 per month and then out of nowhere you just see it drop. And that's the danger of scalable income is that it's not predictable. You are not guaranteed to make anything. So you need to be emotionally prepared if you have a side household that is scalable because it can scale up and it can scale down just as easily. But I stuck with it getting my through the winter of 2019, getting it up around three or $400 per month. Whereas to a point where in July of 2019, that was back up over $500 per month and stayed around that point until around December of 2019. And that's when I had another significant milestone where I made $750 that month, which was exciting for me, so excited and came and tell you the next monk. Now things really started taking off in January 20198 $1174 per month or medium. On February that increased the 1377 in March, nearly 1500. And then in April I had one article that just went bananas on Medium and I made over $2 thousand. And for the next few months I kinda leveled off and dropped off because I had that viral post, which really scaled on my income quite quickly, but it wasn't quite sustainable. And now to a point where it now I'm at the end of August. So in July made $1800. I'm at the end of August and actually sort of $1865 in earnings so far in August. And actually there's a week left in August as I record this. So this is set to be actually my banner month on medium, I'm probably going to net between twenty two hundred and twenty three hundred dollars on this month, which when he consider where I was 2.5 years ago at $15. It's almost unbelievable to think because I'm really inputting in the same amount of work that I put in in April of 2018 as I did in August of 2020. So if you are willing to stick with it and learn and get better and improve. If you pick a scalable side hustle that you love and you can stick with over time. It will reward you, but it's going to be bumpy along the road. And I want to re-emphasize, there is no guarantee you will ever, ever, ever, ever come close to making $2 thousand a month on medium. It is very rare for any writer on medium to make that amount of money. So do not go into this with the goal that I will only feel successful if I'm making $2 thousand a month, pick a reasonable goal, maybe a few $100 per month. If you're writing about something that you're really passionate about and you enjoy. And you can scale up to a few $100 a month without putting in a whole lot of extra effort. I think that's totally worth it. And you never know there is the possibility for that upside, but don't go and expecting it because it is rare. Second thing that makes writing on Medium agreed side hustle is it is completely flexible. You can pick when you start writing, what you want to write about and where you're going to do that writing. And flexibility is such a huge component of having a good side hustle. Because remember, by definition, if you have a side hustle, the term side hustle implies you have a main hustle on top of that. You probably have a nine to five job. So if you're going to engage in a job or a project on top of your 40 hours a week at your job. You want to be able to have control over your scheduled when you're actually going to do that. So if you were driving for Uber, you have some control, but not as much as writing. All you need to write a medium is you just need laptop and connection to the Internet. You don't need to be near your car or anything. You can choose to use your lunch hours to write. You can write in the morning when you get up or late at night. You can write anytime, just grab your laptop and start writing. It's so flexible and you also get to choose what you want to write about. Irate, about personal finance because I love personal finance. I recently also cert about writing about movies because I love movies to, that's what's really cool about medium as well as you can write about any topic that you want. And the third thing that makes it a great side hustle is that it actually helps me with my day job. So if you work in an office, there's a pretty good chance that you're going to have to do a lot of writing during your day to day job. I work in an office and I work in a position in public policy where basically all day I'm writing emails, I'm writing memos, I'm writing reports all day. Most of what I do is typing and writing. What do you think's gonna help me with that? Writing on Medium is a great way to improve your writing skills. I've published well over a 100 articles on Medium, and you better believe that writing all of those words, thousands of words, has helped me become a better writer and better at communicating my point through writing, which I haven't actually been able to take and apply to my day job and make me more productive at my day job. And what better thing, What a better bonus for your side hustle to have than to actually make it improve your skills and your productivity at your day job as well. 3. Choose a Topic to Write About: Now the first thing you're gonna wanna do is to figure out what it is you want to write about. Because again, you can write about anything, but what do you have the option of writing about anything? It can be really hard to focusing on a topic. And I think especially at the beginning when you start writing on Medium, I do think it's important to pick at least one or two, probably one to start one topic to focus on. So it can be anything like I said, I write about personal finance, you could write about politics, you could write about sports, whatever it is that interests you. Video games, I don't know what it is. But think about what is it that you are passionate about and what is it that you're knowledgeable about? You can find something that you really love and that you know a lot about that and you have a lot of information and value that you can share with others and you're excited to do that, that subtopic, that's what you should write about. So I would suggest you start right now, grab a piece of paper, start writing down all the topics, things that you've always thought of really interesting that you might want to write about. And then to narrow it down, go from there and start thinking about which of these topics could I add the most value to? So all of the topics that you're passionate about fine, that one topic that you could provide more value than other people. And pick that as you're writing topic to get going on Medium. 4. Getting Started on Medium: So okay, so to get started on medium is pretty simple. If you're a Google, just simply type into Google. Medium is going to be the first thing that pops up. Here. It is Medium.com or just enter Medium.com right in the URL there. So you're gonna be taken to the homepage. And basically you have a few different options. So, so medium is a platform where you can both be a reader and a writer. So you can subscribe to medium. It is a subscription company and that is actually how it pays its writers. People will subscribe, they pay $5 per month and they get unlimited access to all stories on Medium. A medium has a bit of a freemium platform where you can read some articles for free. But if you want to read all of the articles, then you're going to need to pay this inscription, which is $5 per month, or if you pay it per years, it's $50. But the great thing is you do not need to be a subscriber to write on medium, accosted $0 to get started writing on Medium. If so, you don't want to subscribe? I subscribe because I enjoy a lot of writers on medium as well, but you don't need to. So you can choose just to be a writer. And if you want to be a writer, it's super easy. You just click that right button on the top of the homepage. And it's getting to be a couple options here. You can just jump right in and write a story or treat a publication. Now we're going to have a whole section of this class dedicated to publications later. So I'm just going to click, you know, writing a story for right now and then it's going to ask you to sign in if you are remembered through various options. But if this is your first time writing a medium to go down here to create an account. Which is again super simple because you're just going to sign up with either Google or Facebook or your email. I choose to sign up with Google. Okay, from there then it's pretty simple process. You're gonna fill just some basic information. Email, what your username is going to be, et cetera. Once you've done all that, you sign up, it'll take you here to the medium homepage where it's, it's kinda the homepage looks like it's just a whole bunch of different stories. So mediums kind of present almost scuttled magazine where it has a bunch of different topics for you to choose. And you can choose whatever topics you're interested in. And it'll show you stories related to those topics. But if you are there to write, of course, is just gonna click on your profile on the top right there. And it's super simple. You just gonna click news story and right away it's taking you right over to being able to write your first her article and a way you are going on Medium. 5. The Medium Partner Program: To earn money on medium, you need to sign up for the medium partner program. Medium is an ad free platform and they derive their income from subscriptions. So people, they pay that $5 per month and a portion of that $5 from every subscriber goes to the writers who were enrolled in the partner program. So how it works is you enroll in the partner program. You choose to make stories that you want to earn money on. Eligible for partner program, meaning it makes it exclusive to media members. So you have to be a subscriber to medium to read that story. You only make money on stories that you choose to put behind the paywall. Then based on how much reading time your articles get, you'll earn money from the medium partner program. So all of them subscription money goes into a big pot. And based off of how your, your proportional share of how much reading time was on your stories versus all the stories on medium. You get that share of the subscription pot. So obviously there's two big factors that can impact how much money is you can make. One is the size of the pot. The more or less subscribers that medium has, the more or less money you might make as a writer. Same with your, your, your popularity on the medium. So as you gain more followers and as more people spend more time reading your stories, you will earn more money on medium. All else being equal. Which is a really what I like most about it. Because I always say, when I talk about financial services, I always ask people if they have a financial advisor or financial salesperson because I believe you are what you get paid to do. So a Financial Advisers, somebody who gets paid to give financial advice. A financial salesperson is someone who gets paid to sell financial products in the same way. And that's why I love so much about the way you get paid on medium. You don't get paid for putting up ads and, or people clicking ads. You get paid to write a more specifically you get paid if people read your writing. So the more people you can get to be really engaged in reading your work, the more money you're going to make. And I think that is just probably the most honest way to make money online. Having people genuinely enjoy and read your work, the more that happens, the more you're going to earn through the medium partner program. 6. The Importance of a Good Headline: If you want to be successful writing on Medium, the first thing you're going to have to learn is how to write good headlines. You could be the best writer and have the best story article that's ever been written. But if nobody clicks on it, no one's ever going to hear about it, right? So if a tree falls in a forest and no one's around to here, did it make a sound? If you wrote a fantastic article and nobody clicked on it, did it really happen? So that's kinda how I feel about headlines and driving the clicks is all about the headline. Now I want to be clear. I'm not talking about reading clickbait articles, but you can write. It's important to be able to write headlines in a way that will attract the reader in. Think about someone scrolling through medium or scrolling through any platform. They're going to have so many different options of articles to choose from. Why are they going to choose yours? There'll be two things that you can do to get your article a standout. It's your headline in the image, the thumbnail image you choose for the article. Those are really the only two things that people see is they're scrolling through on medium. So if you want them to choose your story, you have to have an enticing headline that's going to give them a reason to click on the article. And on the next lesson here we're gonna go into some tools that you can use to write good headlines. And I'm gonna show you some examples of some good headlines. 7. How to Write a Great Headline: So the number one tool I use to help me write good headlines on any article I rate is co scheduled.com. They have a free analyzer tool that you can input a headline and it'll give you a score out of hundreds to see how good that headline is. So if I were to write how to write a good headline, they can give me a score down here. And here it's thinking, There we go. So really anything above 70 is good. 70, score of 70 should be the minimum I would be looking for. When writing a headline. Usually I try to shoot for release in 80. The better the headline, the more possibility of someone's going to click. So they base it off a few different scoring items. Versus like the word balance is what they call it. So what percentage of your headline is what they call common words? And they recommend 20 to 30% of your headline should be common words. So in this example, how two, those are all very common words. They also recommend 10, 20% should be uncommon words. So they consider good to be an uncommon word. I don't think I would but say that's helpful. Emotional words. Now what you really want is the emotional and the power words. So they recommend emotional words. So these are something that's going to draw a response from the reader. So how to, that draws a response from the reader because they are going to learn, they see that they know they're going to learn how to do something. And then the power words. These are words that kind of trigger an emotion in somebody. So again, they say Good is a power word. You know, money, wealth, loss, all of those tapes awards, those are power words. So you have at least one power word in there that'll help trigger some emotional response. And there's also the headline types. So they tell you what type of headline was this. So there's three kind of broad categories. How 2's list. So if you ever seen an article that's like seven different ways to write an article headline that would be a list headline and then generic headlines. So generic headline might be something like writing a good headline, not how to write a good headline. Or seven ways of writing guideline, just how to write or just reading a good headline. So there's the how 2's generic and lists. And it also, another key thing to take. It also tells you is the length of the article or the headline. You don't want to be a headline to be too long, maybe too short. If your headline is too long, Google is going to truncated and the whole headline won't show up on Google search results. That's bad if you want people to find your work from Google. Also, the headline length, you know, the more words if you have too many words in a headline, even if it's not too many characters, if it's too many words, it seems really wordy. People are gonna be less likely to click on it. So this article headline had six words in it which they considered to be a perfect amount of words. They've done an analysis of millions of headlines on Google, and they determined that the best clickthrough rate or headlines that have six words. I wouldn't worry too much about having bang on six words. You can have a longer and shorter headlines if you need, But this will kind of keep you in the ballpark to let you know of if you're way off, right. So if you have a score of under 70, you probably need to do some improvements and it'll show you maybe the reason it didn't have any power words or an emotional words. Maybe it was too long or too short. It was just a great tool to help you write better headlines. And what you're going to really need to do, just go in here. If you have a topic of an article you want to write about, right? As many versions of the headline as he possibly can. So each time you type in a new headline, it will analyze it. It will keep a running track here. This is the best part, so it will keep a running track of all their headlines you wrote and give you to score. So and just getting some headline ideas here. What is a good headline? Again, it's going to keep that running track, is going to show you okay. That one was a 68, this one was a 14. Definitely not going to use that one. This one was a 75. I'll probably use that one. A was green means go. So write as many versions of the headline for the same stories you can and choose the best one. Now, another really useful headline tool is title case. This is a another free tool that will make sure you get your formatting right because you can have a great headline, but you need to know how to format your headlines. So when you're writing on Medium, you want your headline to be in what's called title case. So there's different writing styles. There's ap, AP style, title case, uppercase, all these different stuff. If you know, you can have a great headline, but you'll also want to format everything on medium and a really professional way. It's gonna help your work stand out better and help you grow your reputation. So once you've got your headline from schedule or whatever tool you're going to use. I always head over to title case. I enter in the headlines, See it's all in lowercase. I tell it to convert it to me, for me to title case. And it can do a bunch of different styles, but title cases, the one you want, and there we go. It's showing me which letters in the title should be capitalised in which should not. So from there, I will just copy that and then I go and paste it into the medium platform and that is my title. So those are the two tools that can really help you improve your headline writing abilities, cost schedule and title case. 8. Writing a Sub Headline and Kicker: Alright, so once we have our main headline here, we'll just go in and copy that into the title, the headline there in medium. The other really cool thing is you can write subheadings and what's called kickers, which are really useful for making your article pop. So once we have our headline here to write it sub-headline, you just go down and type. I'll go down one line and say here is my sub-headline. That's obviously not what it's going to be in real life, but just to show you how to do it. So once you have your sub-headline there, but I learned how to write headline, She's simply highlight the text. So it's going to bring up this little Editor here where you can bold text and put it in italics and put in a link, may get a quote. But what we're gonna do here, you're going to hit enter, this is right below the main headline, and then you're going to hit the little t. There's two T's hit the little one, and that turns it into a subtitle. Now if you want to add a kicker, which might be just some like snappy little extra thing that you want on top. You go back up to your title. You hit Enter so that you create some whitespace above your headline and you write in whatever you want as your kicker, then you highlight that text. Again, the big T, little t you're going to come up, choose the little t. That now is your kicker. So you have your headline, your sub-headline into your kicker. All three of those things, if you really nail your, you, all three of these headline options, you're going to be able to have your article stand out on Medium. 9. Write a Great Introduction to Your Article: Alright, once you have your headline, the next thing you're going to need to start writing in you really need to nail is your opening few paragraphs. So a great headline can reel somebody in. But again, remember how you get paid on medium. You don't get paid for clicks. You get paid for people spending time reading your articles. If they click on your headline and then they don't like what they see in the first few paragraphs. Guess what? They're clicking away and you're barely making anything no matter how many clicks you get. So you really need to nail the opening paragraphs of your article. So usually I have a kind of a three-step formula for my opening paragraphs. The very first paragraph there, I want to basically just set up what I'm going to be talking about. So this article that I was an example of how to manage money as a young professional. So my opening was that one of the most exciting milestones is landing your first career job out of college. And you'll likely be making more money than you ever have and have access to benefits in workplace retirement plants. And that is also a critical point your financial life and the decisions you make and have a significant impact on your financial future. So those two paragraphs here, these few sentences are gonna tell us what this article is going to be a belt. It's pretty, pretty obvious. This is a financial advice article for people who just landed there for his career job. Now the next section here is super important. This is going to summarize the conclusions of the article in a, I call this the TLD are too long, didn't read. It's gonna give you the main hits of the article. I like to put this in bold so that it draws the reader's attention. I'm going to tell them exactly kind of what the outcome is going to be from that. So I bolded here, there are four areas to focus on early in your career, to put you on the right path financially, avoiding lifestyle inflation, focusing on increasing your salary in the early years of your career. Always striving to be underpaid. And the fourth is to maximize all your employee benefits and especially your retirement plants. So I bolded that and that's going to tell them these are the outcomes in this article. And then I give them the third thing here is before I get into the article, is I've given them the summary Now I'm going to give them a reason to stick around. So I'm telling them that this post serves as a guide to help young working professionals manage their money. And if you are a young work and professional, that's exactly what you want to hear to keep reading. If you just started a new job and you say, well, this is a guide to help me specifically manage my money. That is kind of an enticing thing that will hopefully keep them reading. So then I get into the rest of the article, but this is it, the three piece formula for your opening. It's almost like you're opening statements. You want to kind of set up what you're going to talk about. You want to give them the TLD or version of the article and put that in bold. And then you want to have a one or two sentences explaining, you know, it's an extra incentive as to why they should stick around even though you just gave them the essence of the article right before that. If you follow that recipe, you're gonna get more people sticking around on your articles and you're going to be more successful on. 10. Assume Everyone Is Reading on Their Phone: Okay, this point I really want to stress because your formatting can make or break your articles. What you need to do when you're writing an article on Medium or whatever your anything you're writing on the Internet. I assume every single person is reading your work on their phone. And what I mean by that is you want to have as much white space on the screen as possible. Notices beautiful white background that medium provides, it's very clean. The formatting here, what you don't want to do is have a giant wall of text that nobody on their phone is ever going to read. I want to show you two snippets of an article here written in different formatting. So this is going to be the exact same wording. So what I'm talking about in this article is setting financial goals based on someone's priorities. And look what I'm doing here. This is nice and broken up couple of lines here in the first sentence. Then I add some bullet points in, and then a few more lines broken up again with another nice list, numbered list here, telling them what they need to do in the steps. Now here's that exact same text, but written in a really poor formatting. Here it is all the same stuff in just one giant pile of texts. Now, if you're reading this, especially if you're reading this on your phone, think about if you're just scrolling and scrolling through an article and it's just a wall of text. What are you gonna do? You're probably going to leave that article because no matter how good the information is, is just a chore to read it. Again, your goal is to get people to read your whole article. And there's no easier way to turn somebody off then and have them not read your article then to make it a chore to read your article. So again, look at this, this block attacks, and then look at this text here. Which one of those is going to be more easy to read? Obviously, it's the one with more whitespace, more spacing. It's easier for them to concentrate. I really recommend, you know, don't have long paragraphs, even if it's not technically the most accurate grammatically, try to keep your paragraphs under six lines. Uses bullet points as much as possible, use numbered lists as much as possible, do everything you can't use subheadings. Medium is great for subheadings here. Use all of those to break up the text in your article so that you do not have the wall of texts and people actually want to engage with your writing. 11. An Introduction to Medium Publications: One of the really unique things about medium is what their publication feature. So anyone on medium can start a publication or they can request to write for another publication. Publication is essentially a blog that is hosted within medium. They call them publications, but essentially they boil down to being blogs. So really your options are you can start your own blog or publication, or you can write for another established one. And really you have the options here. So this, if you go to your profile and you click on publications, it's going to bring into this stream. And this is showing me all of the publications that I either write four over the I am the owner of. So there are some that I've started on different topics that I own, but there's other ones that I, I'm a writer for and I've submitted an article or two different publications. Because that gets me exposed to their audience is a great way to grow your audience if you do not have one, is to submit stories to larger publications that have an established audience and you can get your work in front of their eyeballs. But what I do recommend eventually, if you're gonna be writing consistently about the same topic, I do recommend it's a good idea to eventually start your own publication because it gives you control over how your content is displayed. Again, it's like having your own blog. You can reach your readers through newsletter. And it helps you build a brand on Medium and helps you stand out. But when you're just starting out, it's perfectly fine to find another publication and ask them if you can submit some of your writing to their publication because you can get in front of an audience right away. And that is what such a unique opportunity, a boat medium. If you start your own personal blog, you write that post and you put it out into the internet and nobody's seen it for a while until it gets picked up in Google and shared on social media. But medium is really unique in the fact that it already has a preset audience, all of the subscribers, but you know, the millions of people who subscribe to medium are potential your audience right away. So you can get your stories accepted in another publication. You could get in front of an audience immediately, which is unique compared to if you are writing your own blog. 12. Starting your own publication: So to write your own publication and certainly on publication, all you really do once you're in the publications tab here, it's super simple. You literally just click new publication and it's going to bring you up to the new publication form here, where basically you're in a right in the name of your publication ready little tagline for it. It is scription. So basically this is, we're gonna tell people this is the type of articles to expect. You can upload a logo if you have one or you can just pick a stock image to start, pick a kinda cover image, social tags. And then you can add writers. And this is a major, major benefit of asserting your own publication, is eventually once you start growing your audience and your publication grows, People are going to ask to write for your publication. And that is how you can even further grow your brand on medium. So when I started my publication, when I have 0 followers, I submitted a few articles here there two other publications, but I really focus on growing mine. And now today, two years later, I get six people a day on Medium, Six riders a day asking me if they can submit articles to my publication. And when they do that, they get the benefit of getting in front of my audience that I've built. But it also is more content on my publication, which helps me grow my follower base on my publication as well. So I can't stress how important that is over time. If you want to really grow on Medium, start a publication and attract good writers to your publication. I would suggest having a page where writers can go to see what type of articles you were looking for and what type of a quality you're willing to accept. There's gonna be a lot of people who are submitting really bad articles up to you as the editor of your publication to help people write better articles, or just simply decide which orbitals you're going to accept and which articles you are going to decline. You don't have to accept every article that are writers submits to your publication. You get to pick and choose. They get all of the money from the articles on the, on your publication. So if someone submits an article to your publication, you don't directly make any money from that. As the owner of the publication, the writer and medium itself, the company, get all of the revenue from that article. But again, it can help you grow your follower base for your publication without really having to add more content yourself. When you do go to write more on article yourself, you're writing in front of an even bigger audiences than before. So the writer publication relationship really is just an exchange of eyeballs. And kind of the writer wants to get in front of your audience and you want the writers to help you grow that audience, your audience as well. So I again want to highlight at the beginning, yeah, it's okay. Submit to other publications that get some notoriety. But if you're in it for the long haul, starting your own publication and adding writers is a great way to go. 13. Final Thoughts: Now the last thing I want to leave beyond is the most important thing in terms of turning. Writing on Medium two is accessible side hustle over time is to stay. The course is going to take a long time to gain any kind of tracking. But I do think it is so worth it because again, this is something that is completely flexible. And if you're writing about something you're passionate about, really focus on that first before you start thinking about anything about earning money or, or as turning it into a successful, scalable side household. Just start with picking a topic that you want to write about. I got started on medium because I was so excited and had so many thoughts about personal finance. Literally just needed somewhere to write them down. And then I wanted to share those ideas with other people. And I literally how I found medium was I Googled easiest way to write a blog post today and publish it today without any technical knowledge, right? Without having to know how to set up a blog, had a setup, Wordpress or Wix or anything like that. Just how can I as quickly as possible publish what my thoughts are and share them with the internet. And medium came up and I had never heard of it and I started reading about it. And literally within an hour, I'd published my first article. It was a piece of garbage prefers the article really sucked. And yours might too. It's possible, right? Writing is a skill that you're going to, you're going to, you're going to sharpen that skill only through repetition. So don't worry about how good or how PR being about perfect article GS get your work out there. And the most important thing again, stay the course and keep working on your craft. The more you write, the better your articles are going to be, and the more you're going to grow on medium, remember the importance of having good headlines, having a good cover image, having good spacing, you'll keep the whitespace. Don't have the wall of texts. Learn how to leverage publications on medium, so don't be afraid to ask to submit articles, two other publications, larger publications when he get going. But if you're going to write about a particular subject consistently, I really recommend you should start your own publication. Eventually as your publication grows, People are going to ask to write for your publication and that's going to throw gasoline on the fire. And that's how you can really then turn medium into something scalable side hustle. And it's been such a blas I've so enjoyed my time and writing on Medium. It's been amazing. So that's it guys. This is the beginner's guide to writing on Medium. We've really only scratched the surface. There is so much other stuff. I am going to be working on some more intermediate and advanced classes on writing on Medium. If there is a subject here that you think I've forgotten or you have more questions. I'm sure. I hope you have more questions because there's a lot more to cover. If you have more questions, get joined the discussion, let me know, asks the questions in the group discussion, and I'll get in there and, and answer them as best as I can. And it'll help me inform what we write or observe what we produce in the intermediate and advanced courses as well. So here's the final thing and I'll leave you with your project goal. Your project now set up your profile on Medium and write your first draft of your first article. Don't worry about making it perfect, right it, and publish it. And if you want, leave a link to the article that you publish in this class. So in the, in the group discussion here, once you've written your article, post a link to that article in the group discussion, share it with everybody. I'm excited to read what you guys put together and if everybody else support each other. So if another classmates submits an article, give them encouragement, I'd be happy to provide any positive or constructive feedback if you'd like it. But that's it guys. Get writing and submit and then include that link in the discussion below. And I can't wait to read your work. Thank you so much for taking the time to enroll in this class and I will talk to you next time.