9 Simple Steps to your First Google Adwords Campaign - Skillshare

9 Simple Steps to your First Google Adwords Campaign

Nate Ginsburg, World Traveling Internet Marketer & Entrepreneur

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21 Lessons (1h 12m)
    • 1. Adwords Intro and Why Google is NOT your Friend

      3:37
    • 2. Different Types of Ads

      3:23
    • 3. Action Item: Sign Up For Adwords Account

      0:31
    • 4. What is Ad Rank and Quality Score?

      5:22
    • 5. Campaign Strategy that Works

      6:13
    • 6. Behind The Scenes Look at How I Structure My Campaigns

      1:58
    • 7. Action Item: Brainstorm Campaigns and Ad Groups

      1:13
    • 8. The Importance of Keywords and Match Types

      5:36
    • 9. Action Item: Brainstorm Keywords with Intent

      1:29
    • 10. Walkthrough of Campaign Set Up

      7:06
    • 11. Action Item: Set Up Your First Campaign

      0:36
    • 12. Optimizing your Adwords Settings

      9:15
    • 13. Action Item: Optimize Your Settings

      0:53
    • 14. Ad Extensions

      5:20
    • 15. Action Item: Set Up Ad Extension

      0:33
    • 16. How to Implement Negative Keywords

      4:03
    • 17. Action Item: Add Negative Keywords

      1:07
    • 18. Ads

      4:49
    • 19. Action Item: Set Up Ads Split Test

      1:11
    • 20. Understanding Your Analytics

      7:19
    • 21. Action Item: Link and Track Your Analytics

      0:44