7 Strategies for Public Speaking Success | Christian Faircloth | Skillshare

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7 Strategies for Public Speaking Success

teacher avatar Christian Faircloth, Helping others achieve their success.

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

13 Lessons (1h 30m)
    • 1. INTRO

    • 2. Confidence & Charisma

    • 3. Body Language

    • 4. Strategy 1 - Rule of Three

    • 5. Organize

    • 6. Strategy 2 - Storytelling

    • 7. Story Structure

    • 8. Strategy 3 - Design your style

    • 9. Strategy 4 - Perfect Practice

    • 10. Exercise

    • 11. Strategy 5 - Master the Fear

    • 12. Strategy 6 - Deliver

    • 13. Strategy 7 - Call to Action

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About This Class

You can become an excellent speaker now! This course is based on real life practical experience, and has been used in training programs with all levels of professionals just like you around the world. There is no need to spend years or decades being an average presenter. By utilizing these seven strategies of public speaking, you will get your message across more clearly and with greater influence. This course includes just over an hour of lecture that is easy to follow, focuses on relatable content without the fluff, and has many downloadable resources for quick reference as you begin to implement the content immediately in real life.

Speak clearly, confidently and with YOUR authentic voice to motivate your team, pitch your idea, deliver your message and move your career forward.

Specifically, this course will help you:

· Connect with any audience

· Organize your thoughts for focused delivery

· Engage your audience through storytelling

· Create amazing slide decks 

· Discover your authentic voice

· Influence listeners and motivate them to act

· Manage your anxiety before you step on stage

Poor presentation skills result in leaders who fail to inspire their teams, motivate sales people or influence prospective clients. The good news is that public speaking skills can be learned. Did you know that 70% of professionals believe presentation skills are vital to career success? It’s not only advantageous to have a skill that can set you apart from your colleagues and it is becoming more essential in this day of virtual meetings where presentations are the norm.

Meet Your Teacher

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Christian Faircloth

Helping others achieve their success.



Hi there, Christian here!

I'm an international leadership trainer with more than 20 years experience as a leader in sales and training for multinational corporations, working with top leaders and their teams worldwide. I have taught motivational speech, instructional design and facilitation techniques. I am overwhelmed to have empowered so many others and to see that adaptive knowledge from my programs make a larger impact to their groups, their companies and their society.

Now my passion is to help people to become engaging, inspiring and influential leaders.

See full profile

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1. INTRO: You've probably spent hours watching YouTube videos trying to find ideas on how to deliver your next presentation or ways to overcome the panic most people feel when faced with having to stand and deliver a presentation for school, work, business idea, or even giving a wedding toast. I get it. I've spent days and sometimes weeks developing presentations. And through that experience, I uncovered an easy to use system that began to streamline the process of developing and delivering amazing content. These step-by-step strategies really helped me save time and frustration of putting together amazing presentations and quickly became the process that I use today to create engaging, impactful content while reducing the anxiety of speaking in front of a group. I'm Christian fair cloth, and for the last 20 years, I've lead corporate training teams for international companies, training hundreds of people just like you all over the world. I understand the panic that comes with public speaking. The million things you want to say in your presentation, even though you're not really sure where to start. And of course, the frustration and long hours of developing a slide deck that captures what you're trying to say. I've helped people move past feeling panicked and overwhelmed about presenting to confident and persuasive with their message. Did you know that most people, well, they spend on average around 86 hours preparing a presentation. And those hours are typically spent after your school or work day is over. That's basically two weeks of work that you could be spending with your friends and family. And that's just for one presentation. If you have to present more than once a year, that time is going to add up real quick. Imagine how you would feel delivering the perfect presentation without the anxiety. The next time you're asked to stand and deliver, what would it feel like? How proud or excited would you be to see your audience get what you're saying and actually act on your comments. This course was designed specifically with you in mind. I'll share the seven strategies I uncovered years ago that's helped me and so many others, just like you organized thoughts, overcome anxiety, create amazing slide decks, and deliver actionable content. Included in the resources are a downloadable workbook and shortcut cards for quick reference that you can continue to use beyond this course, along with practical exercises for you to do if you choose to gain self-reflection and feedback from the course community. As a bonus, I've even included a time-tested charisma evaluation where you can uncover your own level of charisma. As most people feel like they either have it or they don't. But they don't realize that charisma, our stage presence, can actually be learned. These seven strategies of public speaking success are easy to follow. They contain no fluff and will empower you for your first or even your next presentation. So you can better engage with your audience. If you're ready to get started, go ahead and download the presentation playbook now, and I'll see you in the next video. 2. Confidence & Charisma: What are two things that every person who speaks or presents publicly really need, besides, of course, a great message. Take a look at some of the greatest speeches throughout history. From JFK's inauguration address or Dr. Martin Luther King Junior's. I Have a Dream speech or motivational speeches like Tony Robbins, 15 minutes for the next 15 years of your life. Or perhaps even Matthew McConaughey, his Oscar's acceptance speech. What do they each have in common? The presenters all had confidence and charisma. The speeches themselves each have their own substance that center on worthy themes, inspiring audiences finest values and ideas. And each speech makes an impact, which changes hearts and minds of their respective audience. Other than how those speeches are crafted. It's the confidence and the charisma that deliver those speeches and cause people to act. You see charisma is the quality of being able to attract, charm, and influence those people around you. Now being charismatic does not mean that you have to be the most outspoken or the loudest person in the room. There are those that some consider much quiet her like Simon Sinek, Morgan Freeman, or even Brene' Brown, for example, who have a quiet demeanor yet are very charismatic when delivering public speeches. Ultimately, charisma is the result of excellent communication and interpersonal skills. What this means is that yes, it is possible to develop and improve one's own charisma. Want to know where your charisma is at. At the end of this lecture, there's a simple quantifying charisma scale from the Journal of Personality and Social Psychology, where you rate yourself on six statements to get a personal charisma value. Although there are a number of skills that make up charisma, three areas that we look to you, you know, basically focus on for development with a little effort, are influencing skills. Positive thinking. Confident. Charismatic leaders have the ability to influence and encourage others to do things that might seem impossible. This motivates people to do what's hard and accomplish amazing things. In Simon Sinek book, Leaders Eat Last. Simon shares a story of a Marine Corps General saying that Officers Eat Last. In the symbolic nature of leaders sacrificing their own comfort for the good of those in their command. When we look at positivity, Brene' Brown, who is a Research Professor at the University of Houston, and the author of three New York Times bestsellers. And well, she's one of the highest watch TED Talks ever says to talk about your failures without apologizing, which is very true. Many times we make excuses, or apologize for our failures. When actually, we should look at what the takeaways or learnings are from our failures and focus on those with a positive mindset. Our own worst critic will always be ourselves. That's a fact because we live in our heads. 247, remaining positive, however, enhances our charisma and actually leads to greater confidence. Confidence provides us the ability to be optimistic. Confident in groups, one-on-one, and especially in front of audiences, is the one skill that most people struggle with. It's not about being boastful or egotistical. Confidence is about promoting positivity that help others feel confident as well. As Tony Robin says, Whatever you hold in your mind on a consistent basis is exactly what you will experience in your own life. The essence of building confidence is this. If you go into a situation knowing that you can handle it, whatever it is, then that's exactly what you'll do. This is what it means to have a growth mindset or the belief that you can develop your knowledge and improve your skills. When you view your challenges as opportunities to learn something new, you're able to approach them with assurance. You begin to view setbacks as progress. So they become part of mastering how to build confidence. In short, charismatic, confident people are interesting. They're often good storytellers with an engaging manner when speaking and explaining. We will explore storytelling in a later module within the course to develop those skills as well. They are able to communicate their message clearly and concisely. Being serious and interjecting humor where appropriate to keep their audience attentive and focused. We'll also look at how to structure your message for maximum impact by organizing your thoughts and designing the delivery. When basically a one-on-one situation happens or small group situations, for example, charismatic people will use open, relaxed body language, including lots of eye contact. We'll watch for feedback from their audience and clarify their position accordingly. When in larger groups, or perhaps making a presentation to other's. Body language will be more exaggerated in an attempt to include everybody. And that is the perfect lead into the next module, body language. See you there. 3. Body Language: In the last session, we discussed confidence and charisma. And you may be thinking that those things are all within your speech or presentation. Or perhaps it's simply a part of one's personality. As we discovered, they can actually be developed. And one of those areas of development that is used to promote confident and charisma to the outside world is body language. You see delivering an amazing presentation is much more than just developing content. It's the delivery of that content. Body language can make all the difference between a boring presentation and a dynamic engaging one. In this session, we'll take a look at five elements of body language, which include posture, eye contact, gestures, facial expressions, and movement. If you're taking notes, write this down. When your body language is in sync with the other aspects of your presentation, like content and the tone of your voice, then you are sure to win over your audience. Let's start with the big picture first. Posture, whether you're sitting or standing, the way in which you hold yourself is incredibly important and sets the tone for the whole presentation. Before you even begin speaking. Think of posture like a house. If we look at two houses like these, we notice one seems to have a solid foundation, is structurally sound, has nice walls as solid roof, nicely manicured lawn with curb appeal, seems to be inviting and we want to know what the inside looks like as opposed to this other house that is probably better off being demolished. In the long run. Think of posture as curb appeal. Posture should be upright and open. Doing this will make you feel and look more confident and we'll invite your audience in rather than pushing them away. If we're more closed off and perhaps slouching, it suggests that what we have to say is really not that important nor, nor is it worthy of our audience's attention. It's important to look relaxed. Even if you are. Think of a duck. On the surface, they look calm, cool, and collected, just gliding across the water. But underneath the water their feet are going like crazy. Look calm and relaxed even when your brain is going a mile a minute. If we look rigid, then the audience may not trust what we are saying. You've probably heard other people say something, does take a deep breath. If that's worked for you, great. Chances are that probably hasn't. I would suggest another method I learned while serving in the US Navy, It's called box breathing. This exercise combines the practice of optimal breathing while parasympathetic activation, concentration, and mindfulness. This can be done at anytime you feel stressed and especially just before you deliver your amazing speech. Here's how we do box breathing, breathe in and exhale through your nostrils. Close your eyes and picture a box with equal sides. Breathe in for four seconds as you visualize traveling up one side of the box. Hold for four seconds. As you travel across the top of the box. Breathe out for four seconds as you traveled down the opposite side of the box. And then hold for another four seconds as you travel across the bottom of the box. This will allow you to quickly get into the flow of rhythmic breathing and helps lower stress levels. Calm the nervous system. Takes your mind away from distracting thoughts. The calming and focusing effects of the box technique will be noticeable with just a few minutes of practice. Now, let's take a look at eye contact. When it comes to communication, eye contact is crucial. Prolonged eye contact and make people nervous and well, you could be perceived as being aggressive and the little creepy. A brief glance, however, suggest that you are monitoring the expressions of your audience as you speak to them. A good rule of thumb is to make eye contact with everyone at least once. You've probably heard that before. This creates a more personal level of engagement and connection with your audience, keep your eye contact moving at a pace that seems comfortable, which is about three to five seconds per person, which ultimately amounts to about seven to ten words of your speech at a normal pace. Certain situations may call for different approaches. Just remember to consciously use eye contact to make your presentation as engaging as possible. Good posture and eye contact will put you well on the way to a confident and successful presentation. However, if you just stand there without making any sort of gestures, are moving any other part of your body? Now let's can make for a very strange impression. The purpose of using gestures during your presentation is to make your message clearer and more interesting. Basically, your gestures should mean something. For example, if you're making a contrast between big and small, you can use a hand gesture like this. Perhaps you're giving your five best practices where you use your fingers like this. Notice that the palm of my hand is facing the audience. There's a psychology to using an open palm, which is associated with truth, honesty in submission. When people want to show honesty, they will often hold one or both palms out to the other person and say, I didn't do it, I'm sorry. It's a completely unconscious gesture. And one that provides an intuitive feeling that the other person is telling the truth. A few other hand gestures to use in your presentation include the triangle hand chop, fingertips grip. The triangle, looks like this and conveys to your audience a sense of knowledgeable, competent, and intelligent on a specific point. The topic, the triangle doesn't have to be closed either. It can be open like this, which comes across a little more informal and friendly. If you look closely at my total gesture of the triangle, I'm also nodding just with my hand. This signals positivity and affirmation. The chop is used to convey passion or assertiveness to your point. This can be closed with the chop coming inside your other palm or open like this to really emphasize certain words without being overly aggressive. The fingertip grip looks like this and is often described as speakers having insight, being thoughtful and focused. If you look closely at politicians, motivational speakers, or a corporate leaders, they use this gesture a lot and their speeches, and it typically looks like this. They had this insight and then bang, they give it to their audience. Ultimately, the hands have been the most important tools in human evolution. And there are more connections between the brain and the hand then between any other body parts. In short, hand gestures merit attention as a rich source of non-verbal behavior to help us understand the thoughts and feelings of others. Hand gestures speak to great intelligence, so use them wisely. Hand gestures may merit our audience's attention. Facial expressions are like the polygraph measurement of your speech. Unfortunately, many people lose their facial expressions under the pressure of speaking in front of an audience, their faces become a stone mask. The expression you where it tells people a lot about how trustworthy and confident you are. If you're taking notes, you're going to want to write this down. Regardless of culture, there are seven universally recognized emotions Shown through facial expressions. Anger, disgust, contempt, fear, happiness, sadness, and surprise. The expression should be in line with the tone of your voice so that your message comes across more clearly. Giving a presentation with a blank face, without any particular facial expression is like speaking in monotone, much like the classroom scene in Ferris Bueller's Day Off. Remember Bueller? Bueller? No matter how great your content is, your audience will not be engaged with monotone and facial expressions. Facial expressions allow you a sense of resetting at different points during your presentation to reengage your audience's attention. And they give the impression that you stand behind your ideas and believe in them. Raising your eyebrows and opening your eyes wide can give a sense of surprise. And oftentimes elicits humor. When your content allows, smiling is a wonderful gesture and yes, it's contagious. It makes you look approachable and contrary to what some believe, smiling does not rob you of your authority. I say appropriate as if your presentation contains negative news like not meeting last quarter sales goals. This is probably not the right time to show your pearly whites. One thing to keep in mind is that depending on the size of your audience, you will need to exaggerate your facial expressions. The way you express your emotion, one-on-one or in a small room, must be multiplied when a stage is present and the audience is considerably larger. If the person in the last row of your presentation is unable to read your face, they'll assume a neutral expression and perceive a lack of interest. For some of you, exaggerated facial expressions may not come naturally. And just like any presentation skill, it takes practice to develop them. Practice part of your presentation in front of a mirror and focus solely on your facial expressions. I'll also share with you a great video exercise towards the end of your course that will really allow you to see and evaluate your facial expressions. 4. Strategy 1 - Rule of Three: Confidence, charisma, and body language are all important factors in delivering your presentation or speech. What's more important than all of those is what you are actually going to say. And this is where most people really get stuck. Now, I used to spend hours in front of my computer or Notepad thinking of how I was going to deliver on a topic that I was asked to speak about. I'd jot down all kinds of notes all over the page. Then thinking, well, hey, if I just had a really cool PowerPoint, it would all come together in the end and it was a bit overwhelming. And although I had all of those thoughts and ideas, I just didn't know what to include or what to leave out. You ever been there where you've got your ideas, you've got them all in your mind and you know what you're going to say. But then when you try to organize it, it doesn't really flow or fit. Well, I started looking at the rule of three to structure my presentations. What is the rule of three? You ask? Well, the rule of three is a pattern which has been used throughout history, especially in storytelling. Think of Three Little Pigs, The Three Musketeers. You see the human mind actually enjoys and easily recognizes thinking and patterns. And we naturally look for and create patterns every day and everything we do. Three is the lowest figure that can be used to form patterns in our mind. Proponents of the rule, rule of three say that things are more engaging, satisfying, and more effectively presented when using this rule. Based on this, it is safe to summarize then an audience is more likely to consume and absorb information presented to them. When it's grouped in threes, like stop, drop and roll or the good, the bad, and the ugly. Organizing your thoughts as a set of three is the most effective use of the format. And we'll draw people in because you boil things down to the essence with no fluff. The easiest way to use in how most people organized presentation is what? Why? How, depending on your presentation, you could look at it as Situation, Action, result or step one, step two, step three, the combination of patterns and brevity results and memorable content. And that's why the rule of three will make your presentations more engaging. That trick to Tang all these three areas together is the use of transitions between each. Sequential is the easiest. And example would be if we're making a pizza, step 1, gather the ingredients, then of course, list all the ingredients, speak to them in threes. Like necessary ingredient for pizza would be pizza dough, tomato sauce, and T's. Then traditional ingredient like pepperoni peppers, mushrooms, and then perhaps optional ingredients like pineapple. Now just kidding. Step two would be creating the pizza and baking where you walk them through the steps of actually building the pizza and preheating the oven, and then bake timing. And of course, step 3 is cutting the pizza. Perhaps side dishes are wine pairing and maybe troubleshooting tips. Other transitions that could be used to move seamlessly between your three points are questions where you ask a question that can be rhetorical or even answered by your audience, where the answer is your next main point. If we use our pizza making example, moving from the ingredient step, we may ask now that we have all our ingredients and we're ready to make our pizza. What's the first thing we should do to build our pizza? Make sure that DO is brushed with olive oil and then add tomato sauce as our first layer. Then we go into the layering of the ingredients and building our pizza. Another great way to transition between our three points is with a statement. For an instance where we're wrapping up our step 1 ingredients of the pizza making thing that we were just talking about. You might use this quote from Bill Murray, every pizza is a personal pizza if you try hard and believe in yourself. Now let's build our own personal pizza. Now I know the pizza example, maybe a bit silly or even making you hungry. I use it simply because it's a great example and simple to highlight without making it overly complicated. Basically, our goal as presenters is to move our audience from where they are today to where you want them to be in the future. Think of it like a family road trip. If we don't map it out for everyone, there will be a lot of questions and they may lose the excitement of your message. The shortcut card in this section can be used to help you organize your thoughts and preparation of your message. If we look at who our audiences going to be, understand how much our audience already knows about this subject. Along with understanding of how much our audience cares about the subject, of course, then we have a better idea of how to move our audience by providing them with the information that enhances their knowledge. It makes them feel a certain way about the information and it gets them to act on the information. The next video in this segment, we'll look at focusing on organizing the actual content of your presentation. If you haven't already downloaded the presentation planar within this segment, do that now before heading into the next video, and I'll see you there. 5. Organize: Abraham Lincoln went, said give me six hours to chop down a tree and I will spend the first four sharpening the ax. When you hear that, What do you think? That he's wasting time? Maybe he's a fast chopper, the tree must be small, or perhaps he believes that preparing his acts to be in the best shape possible and sharpness. And you can make quick work of the tree. It's all about being best prepared my friends during my service time in the Navy prior to any mission. We analyze every mission, identifying outcomes, and we determined this specific course of action. And prior to executing, we continually check the plan to make sure it fit the situation. That's the simplistic version and it applies to organizing your thoughts for your presentations as well. And here's how. First, look at the purpose of your presentation. Every effective presentation has a clear purpose. And here we want to identify the objective early, which helps us focus our presentation for applicable information, supporting data or materials, and goes to forming our opening and closing trick here is to identify our topic to the audience and a single Senate concise bit detailed or not, that defines the goal of the presentation. We'll take a deeper dive on this in a moment. Analyze your audience. Doing this helps you to create a strong message with the right supporting content and best delivery style. The best presentation start by answering one simple question. Where's my audience at today on the topic of my presentation? If you don't know that, can you really deliver the best direction to a new destination? And then we check our content through practicing and rehearsals along with our checklist to make sure everything works and is available to deliver the best presentation possible. This includes any handouts, a slide deck if needed, anticipating audience questions, addition of storytelling and analogies. And perhaps it's even scheduling a meeting or a webinar in a virtual platform and knowing the functions on that platform beforehand. As Stephen Covey wrote in The Seven Habits of Highly Effective People put first things first, what is the purpose of your presentation? By now, you should have downloaded the presentation planner. So let's take a closer look at this piece. When we look at identifying our presentation purpose, do we have a concise statement that defined the goal of our presentation? And effective way to do this is by using the six word story method. And that's not to say you only have to use six words. The point here is to use as few words as possible like this course, for example, public speaking, seven strategies for success. The idea became popular from Ernest Hemingway's famous title, for sale, baby shoes never worn. Since then there have been books like six-word memoirs as well as several Pinterest boards and blogs that utilize the concept. The idea here is that if you can't boil your presentation into six words, it could mean that your presentation lacks a true beginning, middle, and end. And that you have filled it with non-essential information, if you recall, in our last video, I mentioned the Q. Carter shortcut card, where we look at what we want the audience to know, feel, and do. These are the areas we create our content? Let's look at the no portion. Here, we ask ourselves, what do we want the audience to understand belief or even think about our topic. In the field section, we answer the question of how do we want the audience to feel about this information? And inspired confidence alarm. Perhaps we want them to feel a certain way about our company, our department, or even about ourselves. And the finally do category, what do we want the audience to do with the information or what are their next steps with this information? Once we have this completed, we analyze our audience much the same way. Who will be in the audience? How much do they already know about your particular topic and about your company? Or finally, how much does your audience really care about the topic? Don't get too bogged down in this. The example I used for this course is that I structured it basically for anyone looking for enhanced techniques of public speaking could be a beginner, novice, or even in public speaking expert. I believe most people already know some aspects of public speaking and are seeking skills to enhance their own deliveries. And because they took the action to take the course, then I know they care to hear about the information provided here. Someone who isn't asked to prepare and deliver presentations probably isn't going to care enough to take this course and that's fine. My information is not created to entice someone into public speaking. If that's not what they're into or even what they care about. Now that we've analyzed the mission and the intended outcomes, we can move into the specific course of action. Which is outlining the message. Keep in mind, we're still organizing our thoughts here. Storytelling anecdotes, analogies, even our tools like the PowerPoint. Well, those things are all supporting strategies. This is simply getting our thoughts out on paper clearly. For that, we want to use a canvas type of approach. It's based on Monroe's Motivated Sequence. Alan Monroe, Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that deliver results and wrote about it in his book, Monroe's principles of speech. It's now known as Monroe's Motivated Sequence. This is a well used and time proven method to organize presentations for maximum impact. Now you can use it for a variety of situations to create and arrange the components of any message. Step 1 looks like this. Establish credibility. Who are you and why are you the one that are delivering this information? Think of how open this course have given hundreds of speeches for groups of five to 5 thousand across the world. And I was nervous, anxious, and scared before I started implementing these seven strategies of public speaking. Step to grab your audience's attention, either with a startling statement, quote, posing the questions, or even telling a story. Step 3 established the need. Convince your audience there's a problem. This set of statements must actually help the audience realize what's happening right now isn't good and it needs to change. We can use the sticks to backup our statement. Talk about the consequences of maintaining the status quo and not making changes. We can also show our audience how the problem directly affects them. But remember, you're not at the, I have a solution stage yet. Here. We just want to make the audience uncomfortable and a little restless and ready to do something that you recommend. Then we want to satisfy the need by introducing a solution. This becomes the main part of your presentation. It can vary significantly depending on your purpose. Here, we want to discuss facts, elaborate, and give details to make sure the audience understands your position and solution. Clearly state what you want the audience to do or believe. Summarize your information from time to time as you speak. And you can do this by using examples, testimonials, and statistics to prove the effectiveness of your solution. And you may also want to prepare some counterarguments or anticipated objections just to kinda help you out there. Step 4, visualize the future. Describe what the situation will look like if the audience doesn't do anything. The more realistic and detailed division, the better it will create the desire to do what you recommend. Your goal is to motivate the audience, to agree with you and adapt similar behaviors, attitudes, or beliefs. Help them see what the results could be if they act the way you want them to make sure that your vision is believable and realistic. There are three methods to help your audience share your vision. One, have a positive method. Describe what the situation will look like if your ideas are adopted, emphasize the positive aspects. Or we could go to number two, which is negative aspects. How does it look if we focus on the dangers and the difficulties caused by not acting? And number three, the contrast method developed the negative picture first and then reveal what can happen if your ideas are actually accepted. Step 5, call to action. And your final job is to leave your audience with specific things that they can do to help solve the problem. You want them to take action now, don't overwhelm them with too much information or too many expectations and be sure to give them options to increase their sense of ownership of the solution. This can be as simple as embodying them to have some refreshments with you as you walk around and answer some questions. For very complex problems though the action step might be getting together again to actually prepare a review planned. This outline will provide you with a solid framework and now you can start to dive into the specifics of your presentation. Be sure though, to utilize the workbook as it will help you organize your thoughts with the highlights of your message and in a way so that you can fill in the body of your presentation with the meat and help frame your clothes as we structure your message coming up in the next segment. 6. Strategy 2 - Storytelling: Storytelling is probably the most impactful way to engage your audience. Even if you don't consider yourself a storyteller. Stories are meaningful because they are memorable. You probably remember stories yourself, you heard as a young child to this day. Perhaps not all the facts are exactly the way it was told. But I bet you recall the overall premise of the story. And because of that, it was impactful. Meaningful stories provide impact to our audience. They often towns relate to the story because they either have experienced similar situations or know someone who has. And because the story is memorable and it was impactful, and it was also personal. Personal stories are meaningful because they capture the audience's of motion. And when you take them on the highs and lows of a story, they become more bought into your story. And to you. You see our brains are wired to understand and retain stories. Stories have been around for as long as man has walked the earth. And it's how traditions, survival ways have been passed down from generation to generation. Ever wonder why it's possible that you can recall the most details of your social life in high school and college, but not so much about geometry. Retention is all about connection. When we read a paragraph filled with information, our minds start to seek for something to connect to. Usually the thing that's most useful to us or says something we agree with or help provide reality for us. We discard the rest because the mind can only hold so much. In fact, studies have shown that only ten to 15% of an audience will recall specific bullet points just five minutes after the presentation. But they will recall about 80 percent of a story-based narrative elements, especially when those elements are visually supported through pictures or graphics. I'm not saying to discard all your data, just throw it out. Some presentations need that supporting data or you've been asked to present this data. The trick is to move this data into a framework of a story because all learning is human-centric, you may be thinking, but how exactly do I create a personal, memorable story that will be impactful? When creating a story, you should ask these three questions. One, what is the takeaway? What do you want your audience to do with the audience are remember, most basically. Number two, what is the lesson? Every story has a less than it can be as simple as fire is hot and will burn you. And that's a lesson. Or number three. What do you want your audience to feel? Do you want them to be happy, sad, or perhaps inspired and motivated? You've probably heard this before. Every great story has a beginning, a middle, and an end. And that's true. All stories have those three pieces to them. And in my research, if storytelling programs, most people don't tell you what those areas should be used for or what to do in those areas, only that these areas exist. Think of any great movie or bins where the TV show, the beginning was used to explain our setup the problem that needs a solution. The middle part of the story is this solution and describing how the problem was solved while the end is all about the success of the solution. Let's take a look at a summary of a popular show like Breaking Bad. When a chemistry teacher, Walter White is diagnosed with stage three cancer and given only two years to live, he decides he has nothing to lose. Determined to ensure that his family will have a secure future. Walt embarks on a career of drugs and crime. With the help of a former student, Jessie pavement. He ascends in power and financial stability while raising his family all the while hiding in plain sight from his DEA agent, brother-in-law. Of course, in this story there isn't really a happy ending per se. However, I think you get the idea. In the beginning, the problem was Walter having cancer and need money for his treatments and for his family. He discovered a solution to his financial problem, although it was through illegal means, and he became very successful at it in the end, he had accomplished what he wanted, which was to take care of his family financially even after he was gone. When we begin creating a story for presentations, we must identify the problem, how it impacted us or directly affects us. Discuss the aha moment of the solution and how we set out to solve the challenge and then show how that solution was successful. In the upcoming videos, we take a closer look at developing stories to use in presentations. 7. Story Structure: Presentations making especially tricky medium for a story, because you can't see the entire picture at one. It's like you do in a movie. You need to think on a much smaller slap bass line basis and the words you use in order to ensure that each piece fits the narrative. Keeping that in mind, grab your red pen and let's run through a few common mistakes to avoid. Show and don't tell is a common theme in an example would be to describe a lengthy detail, the backstory about a character with a history of anger problems versus just showing that same character throw a glass bottle against the wall. Action takes the precedent for words. Every time. Action is much more engaging and clear, and it doesn't take your audience's intelligent for granted. For presentation. You can avoid this same error by simply not putting a lot of text on each slide. Use images and your spoken words to tell the story and give your audience time to interpret the context on their own. Why talk about how great it is to live in Hawaii, for example, when you could just show a set of five gorgeous photos. No conflict. A story without conflict is like champagne without bubbles. Flat and boring. Great narratives always been a hero gets something, a villain and a concept nature or even themselves. Consider a bomb ticking away while a superhero tries to stop it. The less time they have on the clock, the more intense the audience's experience will be. Even if you're trying to pitch a startup concept, you need to be clear about the struggles and the risk involved if your idea never comes to fruition. If there isn't parallel within your narrative, your audience will never have the motivation to help fund you, join your newsletter, et cetera, in order to see what happens next. Missing call to action. This is the number one mistake by presenters, especially with storytelling. Your story needs to tie in with a call to action that helps achieve your goals. Why else would you deliver a presentation if not to inform, gain funding, or gather support? Even if you need to put your hero permanently in peril, let your audience know that you require their help in order to see a happily ever after. Let's put all three of these things into specific plot ideas that you can utilize. The first is the underdog, because everyone loves a good underdog story. It's why the movie Rudy made us cry, of course. And rocky brings us to our feet and applause. To use the classic underdog story, we must first uncover who the main character is. Is that you perhaps the business you've created, maybe someone who plays a role in the presentation. Your great grandfather Joe, who made you interested in finance, and this could happen. The second part of creating this narrative is to identify the problem. Issue the main character faces was an insurmountable, terrifying. How many towns did others fail? Trying. And finally, give your audience a chance to root for the underdog. Is the battle still raging and going on? Did the underdog come out on top? The framework for this type of story looks something like this. Meet the hero, a challenger approaches, the battle ensues and the result are possible result. The next type of scenario is the future. Painting. A picture of the future is a technique used by sci-fi movies throughout the ages and can give your audience emotional boost. They need to execute your call to action. This kind of story could also be known as a problem solution tail. It starts by identifying a current issue that you, your product or all of humanity faces as you unravel this problem, also be sure to appeal specifically to the audience you'll be presenting to. Secondly, explain what you need to happen to solve an issue at hand. And finally, paint a picture of the future without this problem being as descriptive as necessary to convince the audience that the future is bright. But only if a hill by whatever means necessary. The framework here would be introduction of the problem that you know very well, the solution or solutions to the problem. And then picture this, the problem is gone. How you can help. Or perhaps we take an opposite approach of the future with the past. To borrow and opening line from the Bruce Willis movie Armageddon. It's happened before and it will have an, again, take a lesson from all the shocking, strange, hilarious, and terrifying things that have happened in human or maybe not human history. This story could be an example of something similar to your goal idea, your project. But it failed, miserably, succeeded wildly, or did nothing. Be sure to finish this story with an explanation about how your particular idea will work, be different, or succeed. The same way. Sharing a story with a little bit of history is a good way to show your authority over the subject matter and show the audience that they have nothing to worry about. Here's how you set up the story about the past. Set the scene, the climax, what happened afterwards and then what we learned or did not learn, whether it's a story about how a late night dream started your company or how your pet dog sparky, inspired a career change. Your presentation and message definitely has a story behind it. Harness that tail and lead your audience booing and ongoing like they've seen it all in high definition, 3D. 8. Strategy 3 - Design your style: We live in a world of public speakers who are so good at presenting information. They're famous for it. There's something about their style and delivery that just gets us to listen. As public speakers, they're skilled and well-practiced. They don't stammer mater or use filler words, but are loud and clear and confident. That's one part of what makes them so good. The other part makes them exceptional speakers because they have effective presentation format. How an idea is packaged and presented along with the visuals that are used to present it, established a presentation format. The number of slide, the types of slides, the design, and how frequently the slides change, are all part of the format. The best speakers structure their presentations in ways that help them deliver their key point clearly and keep their audience attentive and engaged throughout. We'll take a look at three presentation format types that are popular and easy to use when designing your presentation. These presentation formats can help you with talks at conferences, delivering keynotes, hosting webinars, and way more. They'll help you with developing your personal brand and become an even more engaging speaker. The first is an extremely popular design from Guy Kawasaki. Guy is also a venture capitalist and his pitch deck is one of the most popular designs out there. He uses what he calls the 10 2030 rule, which only uses ten slides, speaking for 20 minutes and not using a font size smaller than 30. It's extremely simple yet powerful deck, especially for getting your point across quickly. With decades of experience being a venture capitalist guy has seen his share of great and so great presentations. He knows what the good ones have and what the bad ones lack. So it's no wonder why they didn't. 2030 deck is so popular, especially in business settings. What goes in the deck, you may ask, well, we have a title slide, problem opportunity, value proposition, and business model, go-to-market plan, competitive analysis, management team, financial projections and key metrics. And then a thank you slide. Another great design is called the PECC Yakuza, which is all about visuals rather than text. The design was developed by two Tokyo based architects wanting to deliver information to their client really fast. Well, how fast? The design is, 20 slides that are shown for 20 seconds, each, making the entire presentation only six minutes and 40 seconds. Exactly. The key here is to have high-impact visuals with specific and concise language. What's great about the PECC at Cooja is that you really have to know your topic inside and out with your visuals that tell your story. And it doesn't waste your audience's time. The designers become so popular that many cities around the world host PECC ICU to event, much like that of TED talks. The style of this design is great for presenting new concepts, making a pitch to a new client, or perhaps even a team meeting. What you have instead is an emphasis on visuals in your key point. The slides are meant to synchronize with your talk so that specific key terms appear as you're actually saying them. Which is great for storytelling. However, I will admit as fun as this dial is, It's not for the faint of heart as it takes a lot of work to create and you would need to script your entire presentation out. Before putting this deck together. Timing also plays a key factor. Your slides have to move simultaneously as you speak. Practicing and rehearsing this method is a required element. Lawrence Lessig is the pioneer behind the Lessig method. Many of you may have heard this presentation format, unlike Guy Kawasaki's pitch deck and the pizza Cooja format, there are no slide limitations. The formatting is minimalist InDesign, but slide count is thrown out the window. The Lessig method helps to reinforce your message and establish pacing, keeping up the energy of your presentation and your audience tuned in. It helps minimize the opposite situation that many speakers experience. Lingering on one slide for too long with the audience at Tintin kind of dropping off. The Lessig method is great for storytelling, especially when your idea or presentation needs to focus on the cause and effect of a situation. A style that I commonly use is the visual style, which most people attributed to Steve Jobs. Steve is quoted as saying Once, people who know what they're talking about, well, they don't need PowerPoint. The visual style uses only pictures that support what you're actually going to say are saying is great for larger audiences as there isn't any texts to try and read or make out if they're sitting in the back of the room. It compliments storytelling best and is really easy to put together quickly. Keep in mind, you still want to use high resolution, high impact images. Otherwise, your great presentation can be disrupted by bad images. Remember, as a presenter, your personality and how you like to communicate should shine through. That has to be balanced with keeping your audience's attention. People want to listen to you, but you need to make it easy for them to do so using a presentation format that helps you crystallize your message, but also hold your audience's attention is invaluable. There are different, less popular presentation formats out there. In many ways. They've been inspired by the ones I shared in this particular segment. Choosing the right presentation format really boils down to what you're presenting and what your message is all about. It all comes down to what suits your style best. 9. Strategy 4 - Perfect Practice: You've probably heard the saying, practice makes perfect. When thought this during my football and baseball playing days in high school until I went on a recruiting trip to Florida State University and met Hall of Fame coach Bobby Bowden. As we were talking about my position, playing stats and areas as should basically focus on if I wanted to play at the college level. And I said, Yes, sir, practice makes perfect. Well Coach bad and look me square in the eye and quickly came back with no, sir. Perfect practice makes perfect. If you practice bad habits, the only thing you perfect as bad habit. Always perfect your practice. That has stuck with me ever since that meeting in 1985. Coming from a coat that had only for losing seasons at a 44 years and coaching would say he knows a thing or two about practice and success. You may be thinking, But I already know how to practice a presentation. And I'm not talking about reading a script or trying to memorize what you're going to say. I'm talking about the start to finish of your presentation. You are timing, pacing, voice inflection, anticipating questions, sitting in various places to see what your audience would see working with your slides or visual aids if you're going to use them. And getting a feel of the space where you're actually be presenting if you can. These are all areas that should be considered when you practice for now, however, let's explore the five steps to perfect practicing so that you deliver a winning presentation. The first is to start with your presentation note. Start writing notes for each slide in full sentences. Read the transcript out loud as you review each slide. Next, you're going to cut down the full sentences into bullet points and rehearse those out loud. Again. Relying on notes even less. Eventually, cut down the notes to just few words. That will prompt you to the liver, the entire concept. The less you rely on your notes for your final presentation, the more eye contact you'll make and the stronger the connection will be to your audience. Next, create a game day scenario of an audience and deliver psychologist who worked with Adelaide to have found that mirroring real-world conditions as much as possible during practice sessions brings out the best performance when the pressure is on. The famous entrepreneur and author, Tim Ferriss, apply this concept to his TED talk, mimic game day conditions as much as possible. He said after his presentation, Ferris gave the presentation in front of his friends, his family, strangers at various groups to groups of about 20 people. I don't want my first rehearsal in front of a large group of strangers to be when I stand up in front of 3 thousand people, he said, so gather coworkers, family, friends, create a simulated experience like when you're going to deliver your presentation for your intended audience. This is going to help calm your nerves and make you more comfortable with the entire experience. Many times, you're going to find that your worst mistakes will surface on this first go around, leaving you with plenty of time and feedback to correct mistakes and reorganize your thoughts. Listen to your audience's feedback. Analyze your delivery which lead to the third step. Take notes as you practice, it's very useful to stop immediately whenever you notice a mistake or an uncomfortable moment and jot down a few notes. In any practicing situation, don't hesitate to analyze and re-analyze your presentation as you go. After all. This is why you are practicing in the first place. You can write down things like cutting down on time or certain parts, making sure you're enunciating tricky words are refining the structure of your talk. You'd be surprised by how many issues you can find when you take the time to look at yourself closely. Be sure to make notes of your timing, pacing when you want to slow down, or perhaps even speed up when you want to pause to give your audience time to reflect and take in that information that you shared. Timing is crucial and presentations, it takes practice to nail down a solid time. But the general rule of thumb is to keep it short, simple and to the point, since your goal is to decrease time while maintaining quality, practice trimming your message to include the most important and relevant information without all the fluff. Set up a goal of the amount of time that you think is appropriate for your audience, then refine our beef up your talk accordingly. The more comfortable you are with your time, the more flexible you can be as you give your presentation. Make note of it all. Once you review your notes and look at your adjustments you may want to make, then look at the next step of experimenting. Don't keep repeating the same lines over and over again. If you think it sounds boring or awkward, let loose and find your ways to make your presentation exciting for your audience. Experiment with variations of words where you insert your stories, analogies, and possibly anecdotes, if appropriate, even added joker to depending on a topic of what you're referring to. Of course, remember the two most important things in your presentation or being clear and being relevant. Use this stage or props to your advantage. Ask a particular audience member a question. Keep your audience guessing. You can't have a lot of fun or engagement in your presentations if you free yourself from being boring. Presentation structure that we've come to know, experiment with your delivery. 10. Exercise: This last step is going to be the toughest for most of you and that is to record yourself. Not many people like to see themselves or even hear themselves on camera. But this is a crucial step and really the most important step of all. Because the feedback you gained from recording yourself can be eye-opening and even life altering. Life-altering Rayleigh? Yes, Really? You see the camera just watches and records. It captures the real you. And believe it or not, you'll be able to spot those times when you are your authentic self that people gravitate towards and want to listen to and engage with. Or it will expose the U that is trying to act and be like someone you are not. By hearing and seeing yourself. You can judge the inflection, speed, and annunciation of your voice. You always want to put yourself in your audience's position, seeing and hearing yourself as they would see you. It's not so much about perfecting your speaking skills per se, although that is important as it really is, about showing your personality through your words. In order to come across original and confident. You want to show your true character and that you're comfortable in your speech. I always instruct any student in any of my training programs to record themselves, delivering information, and then watch the video it least three times. I will encourage you to do the same. Here are the parameters, record yourself and then when you watch it for the first time, do so with your back to the video so you can only hear yourself make note of how you say things. Your voice inflection in any filler words like OMS. Next, watch it again, but this time, make sure the sound is off. Make notes of your body position, your movement. What are you doing with your hands? Are any visual age you may be using. And then last, watch it for a third time with the sound and the video on and make note if what you're saying, it actually mirrors what you're doing. Are you making a positive statement? But your head is shaking? No. Are you demonstrating with your hands that the sales increase was a substantial increase, but yet only let them a minimal amount above your waist signifying to the audience that it really wasn't that great. You may not remember all of this from the video. So download the video recording cute card as a quick reference to how to watch yourself after recording. All in all, it comes down to carefully observing yourself and constructively criticizing the elements of your speech. You've gotta take the time to truly grade yourself before you can expect to deliver a solid presentation. The true masters of presentations, such as TED speakers, are motivational speakers, train themselves and prepare extensively in advance of their talks. If you want to truly engage your audience, be yourself, but most importantly, be comfortable with yourself. It's all about blending your personality with your message and finding the happy medium between your goals and the outcome. 11. Strategy 5 - Master the Fear: This is the module most people want to begin with because we talk about mastering the fear of public speaking. Read any article on public speaking and you'll always find the number one fear that people have is speaking in public, or that public speaking ranks higher inferior than death for most people. So naturally, they look to overcome those fears because they may think if they mastered the fear of speaking, they could give a great speech or presentation. Not entirely true. You may be cool as a cucumber with nerves of steel, but if your message is lacking, then can you really give a great presentation? The four strategies that we discussed prior to this module actually lead up to and are part of mastering the fear of public speaking. You see, if you have organized your thoughts, structured your message, design your delivery, and practice perfectly, then there is no doubt that you own your information at this point. That my friends, a huge part of mastering the fear. Owning your information takes the forgetting what you're going to say out of play. It's ingrained in you now so that the fear of forgetting something is removed. Now, we can focus on ways to overcome those emotional fears. Focus on your audience, and I'll even share with you a few easy activities you can do leading up to you stepping up to the microphone and delivering, for some reason, our brains trigger our fight or flight response when thinking about public speaking causing us intense stress and anxiety, our bodies may even show physical signs of distress like shortness of breath, redness interface, or even uncontrolled shaking. We then create walls between ourselves and our audience by focusing on our slides, looking down at our notes, pacing, or talking extremely fast. Even the most competent speakers find ways to distance themselves from their audience. In the book, Confessions of a public speaker by Scott Burden, he suggests that our brains identified the following four conditions as extremely bad for survival. The first one, standing alone. Next, in an open territory with no place to hide. Three, being without a weapon for in front of a large crowd who are staring at you. The key is to always be mindful of your audience. Not that they are focused on you listening to your speech, but how your message impacts them. Where most nervous before we speak, this is the moment where your brain is on overload telling you everyone is judging me what if I fail? This is exactly the moment where you need to refocus your brain. Remind yourself that you are here to help your audience, helped them understand your department's budget and how it impacts the overall health of a company. Help them understand what your values and beliefs or help them see that their inaction has adverse consequences. Tell yourself this is not about me. It's about helping my audience by constantly telling yourself this over time, your brain will begin to get it and you'll become less nervous. How long does it take to get to this point? You may ask, I typically say between five to seven presentations. The good news here is this. You can shorten this time if you do full on rehearsals, practicing with an audience so that when it's really go time, you would have told yourself this enough time that you actually begin to believe it. The other piece of being mindful of our audience is to make eye contact while you're speaking. Now I know you've heard about making eye contact before. We've actually talked about it. It's actually one of the biggest mistakes we make. As we tend to want to speak to people as a group, will scan the room trying to look at everyone at once and end up connecting with no one. The reality is that each person in the room is actually listening to you as an individual, so speak to them individually. Okay. But how right? By making sustained eye contact with one person per thought. Our sentence, if you will, when we focus one person at a time, it slows down our delivery, allowing our thoughts to flow and makes each person in the room feel like you're talking just to them. Think of it as having multiple one-on-one conversations rather than speaking to everyone at once. I would also suggest that the most important people to look at in the room are those people at the far edges of the room? Why? Because they are already at a disadvantage of being included within the room dynamics. Doing this helps bring them into the room, if you will. Of course, don't forget those people on the front row either. They sometimes are often overlooked and top over. And they could actually be your biggest cheerleaders. Other suggestions to do to help overcome the anxiety that I've found that work for myself. Others I've trained, drink water, room temperature, water. Doing so helps slow your breathing and won't cool down your vocal chords and have a bottle of water with you as well when you're presenting, you may need a drink during your presentation and that's okay. I also avoid caffeine prior to speaking, there is no need for me to be bouncing off the wall. Visualize your success. See your audience laughing at your humor, reacting to your stories and engaging with your questions. Get in the room where you are to be giving your presentation. Lead their early sit in the back of the room, as well as various places within the room to see what your audience will see and make sure your equipment works the way that you want it to prior use the restroom just before you give your presentation. Just remember to turn off your microphone if you're wearing one, use your energy as excitement for your presentation. Don't try to kill it. As you may come across monotone and unenthusiastic to your audience. Use pauses to emphasize your point. Collect your thoughts, and draw your audience in even more. Extreme anxiety isn't helpful when delivering your speech or presentation. You can actually decrease your anxiety through your breathing. Learning to control your breathing can become a very, very effective tool. Instead of talking or thinking your way out of your emotions and your anxiety, you can learn to breathe your way through them. You're breeding is connected through your brain and nervous system to how you feel physically and emotionally. It's because the part of your overall nervous system that controls your breathing also helps regulate every other system in your body, including your hormones, cardiovascular, your immune system, and your digestive systems. They're like pedals in your car. Your nervous system can either speed up or slow down your systems. One way to take your body off autopilot is to control your breathing. You can slow your breathing was steady, full breaths and longer exhales. Doing this activates your parasympathetic nervous system, which relaxes your muscles. And since feedback to your brain, that ALL as well. When you're relaxed, It's hard to feel stressed or upset. In fact, relaxation response slows the release of stress hormones such as cortisol and epinephrine. Lowering your heart rate and blood pressure to healthy levels. Not only does this response counterbalance stress, it also can boost immunity, increase alertness, and improve your metabolism. Controlled breathing practices also can help reduce symptoms associated with anxiety, insomnia, post-traumatic stress disorder, and depression. One thing I always do before any speech or any presentation that I learned in the Navy is tactical breathing. This has been used for centuries, especially in combat, to help remain calm and focus the mind. I found this occluded area and take about five minute. But you could go longer if you need to. This exercise will slow your breathing down, as most people will typically breathe between 15 to 20 times per minute. When you're anxious, this could be even more rapid. How it works is this inhale through your nostrils counting to four and then immediately exhale counting to six. Do this at least a series of ten times. And you should feel your body become more relaxed in your mind, more focused. You could also use a technique called box breathing, which is where you inhale while counting to four. Hold the breath for four seconds, count, exhale counting to four, and then pause for a count of four before your next inhale. This exercise, expand your chest and diaphragm as well, which is good when you're about to speak within flexion. This will help with your concentration and ground you at the same time. Keep in mind, verbal communication is essential for your career. Despite many people fearing speaking in public communication skills are essential in the workplace. 83% of human resource directors say employees who couldn't develop social skills would not become high performers. So if you manage to master your fear of public speaking, this is a brilliant skill for your resume and you'll likely accelerate more quickly in your career, as well as be more confident in your personal life. 12. Strategy 6 - Deliver: Did you know that you normally lose 90% of your audience within the first five minutes of your presentation. How you deliver your message can be the difference between a successful presentation and a very boring one. Creating hooks within your presentation will keep the audience engaged with you and your message. A hook or grabber is the part of your presentation that compels an audience to sit up and pay attention. You should use a hook at the beginning of your talk where it can do the most good. Audiences have a lot on their minds as they prepare to listen to your remarks. They might in fact be attending a number of presentations that day or that week. So you need to let them know right away that Georgia speaker who's going to be interesting. Once engaged, listeners need to stay engaged and utilizing hooks through out your presentation will help do that. A hook gets everything started. You can use other types of hooks to keep them engaged with you. Trigger the audience's imagination by using the word imagine. The word imagine invites the audience to create a mental image of something. It's great to use at the beginning, and you can even use it at other times during your presentation. Ever since John Lennon's famous song, it is become a powerful word with emotional appeal. A particularly skillful use of the word occurs in Jane Chin's TED talk. She speaks about a low cost incubator that can save many lives in underdeveloped countries. Chen opens by saying, please close your eyes and open your hand. Now imagine what you could place in your hand. And Apple, maybe your wallet. Now, open your eyes. What about alive? As she says this, she displays a slide with an image of a tiny baby held in an adult's hands. There's power and asking the audience to conjure up their imagination to play along. This tactic can be easily adapted to any topic where you want the audience to imagine a positive outcome or a vision of a better tomorrow. It can be used as well to ask them to imagine being in someone else's shoes. Another great hook to use, our pauses instead of filler words like, um, are, are, so use that 3 second rule of eye contact around the audience. Are you actually able to make eye contact with an individual, perhaps in a boardroom or speaking in a small group. In larger groups, it's not going to be that easy to do. Looking in the direction of an audience can't be done, however, divide the room into thirds, right, center, left. Use pauses in those general directions. Number 4, react to your audience. Reacting to your audience, shows them that you see in here then, which causes them to act and respond more. It creates this engagement. Don't tend to ignore the audience by focusing on your notes or worst, your PowerPoint. What's better for engagement? Then asking questions to your audience from the beginning of your presentation. Questions turn on people's curiosity. Their brains will be, start to try to figure out what the answer is. If they know the answer. If they don't know the answer, they want to know what your answer is, but they're looking for the correct answer. They'll get involved and they'll focus on the speaker in order to get the answer. And example, maybe who struggles every time you need to choose colors for your next presentation. This is where you get the audience to participate. Rhetorical questions like, what's the meaning of life makes the audience ponder and anticipate what's next. In any case, sprinkling questions throughout your presentation can be thought-provoking. And another hook as people's curiosities will make them focus on you to find the answer. Inserting a digit no is a great way to introduce that into your presentation. The trick here is to choose the most effective stat to make the audience interested in your message. Therefore, you need a statistic that matches your presentation. If, for example, you're giving a presentation on how to give a presentation, you could say something like, Did you know that the average person falls asleep in seven minutes? A great source for this type of information is, did you know.com or fact Monster.com. I think you'll find some interesting things on either of those sites that you may be able to use in your next presentation. Anyone can make their presentation more interesting and more memorable by interacting with your audience. So next time you are delivering a presentation, resist the urge to talk for an hour straight. Shake things up, break down the wall with meaningful questions and sensory experiences. Connect with your audience in a long-lasting way. And I guarantee no one will be napping through your next presentation. In fact, there'll be hanging on your every word. 13. Strategy 7 - Call to Action: If you deliver a presentation that is gripping and empathetic, you've almost delivered the perfect presentation. All that's left is including a call to action that clearly explains what listeners could do to help push your idea forward. And an ending that paints a picture of what the world will look like. If they help, then you can leave your presentation knowing that you've delivered a talk that's going to move people to act and a compelling delivery. But one crucial component that presenters often forget to include in their presentation is a call to action. It's a vital part of the presentation because it incites the audience to take action on your words immediately. It encourages them to do something because of what they just heard you say. And it can range from something as literal as buy this product to something as abstract as try using this idea at work. The call to action clearly defines what you're asking the audience to do. Whether a presentation is political, corporate, or academic. The audience consists of four distinct types of people capable of taking action. Many presentations in with a call to action. However, ending a presentation with a long to-do list for the audience is not inspirational. Neither is asking the audience to act on small, seemingly trivial task. So it's important to follow up the call to action with a vivid picture of the potential reward. People have different temperament, but all the audience members will have a tendency to prefer one type of action over another, offering each audience member at least one action that suits their temperament. Let them choose the action that, well, it makes the most sense and makes them most comfortable when they see ways to help that are appropriate to their type. It builds momentum and speeds the way to the result. Telling the audience how to take action. Well, that's the easy part. Telling them why they should take action. Well, that's a little more difficult, but equally, if not more so important. Essentially, your entire presentation is relating to the audience, why they should take action on your point. But it's important to highlight the reasons again as a preface to the call to action. Give them reasons that are highly personal and individualistic. Compel them to accept your call to action. Think of the best way to tell them why you're offering them something that they just can't refuse. People like to hear about themselves and how something will benefit them. So appeal to those characteristics. Tell them how this or that will change their life for the better. Virtually everybody in your audience will be able to effectively perform one of the four types of actions. A truly passionate individual who supports the idea is you present could very possibly perform all four. Here are the four types of action was sampled types of call to actions. The first type, well, these people are the instigators are worker bees. These are the people that like to get things done. They know what has to be done. They'll motivate and recruit other instigators to complete important activities for you. Their call to action may be simply asking them to gather information, respond to the information presented, or attempt to do things themselves. The next type, these are the inner rooms. These are the ones with resources and have a means to get what you need to move forward. Your call to action here is asking for support, providing resources, or even funds. The call to action could be as simple as asking them to meet you in the back of the room, discuss contacts or email you with a list of available resources. Influencers are also in your audience and these people, they can mobilize individuals and groups to your idea. Ask them to activate our promote your idea through their circle of influence. A call to action for them might be to take pictures, blog or blog about your idea and get others on board to your idea. And the last group of your audience are the innovators. These are the people that we like to think outside of the box and ways to modify and or spread your idea. They create strategies, perspectives, and even products. Ask them to create, invent, or pioneer your idea through a call to action that can bring your idea to life. And audience might be thoroughly gripped by your narrative and convince to believe what you do. But if they leave, not knowing what they're supposed to do with your ideas, your presentation will have been essentially fruitless. Appealing to what motivates various audience members is important to inspire action. However, to make sure you're well tailored, call to action lands, you shouldn't end with your call to action. Nobody ever wants to be simply saddled with this link, the to-do list. Instead, after you deliver your call to action, paint a picture of what's going to happen for the audience members once they complete the requested action. Throwing out a call to action creates curiosity for listeners. They want that curiosity satisfied by understanding what will happen after the action is over. This satisfaction. And a picture of what the future could look like will inspire people to act. Successful, persuasion leads to action, and it is important to clearly state exactly what you want the audience, what action you want the audience to take. This step of the presentation gives the audience discrete task that will help bring the ideas you convey in your presentation to life. Once this line is crossed, the audience needs to decide if they are with you or not. So make it clear what needs to be accomplished.