7 Steps To A Best Selling Art Series | Melanie Greenwood | Skillshare
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9 Lessons (1h 15m)
    • 1. Introduction: 7 Steps To A Best Selling Art Series

      4:43
    • 2. Step 1 Solve A Problem

      10:44
    • 3. Step 2 Trending

      11:35
    • 4. Step 3 Gift Idea

      10:17
    • 5. Step 4 How To Use Your Art

      9:31
    • 6. Step 5 Memorably Unique

      6:04
    • 7. Step 6 Easy To Buy Your Art

      9:03
    • 8. Step 7 Incentives To Buy More

      10:25
    • 9. Conclusion and Encouragement

      2:25

About This Class

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In this class I discuss 7 key steps to a best selling art series. Each step is divided into videos with instruction and inspiration. I have been selling my own artwork online and in stores for several years now and have had the opportunity to have licensing opportunities with Land of Nod, Wayfair, Walmart, Ross and more. I am showing you all the keys to creating a series of art that will be filled with great "Best Sellers".

I hope this course and worksheet encourages you on your own journey of selling your artwork online and in person.

Transcripts

1. Introduction: 7 Steps To A Best Selling Art Series: I guys, welcome to the course. I'm really excited for you to get started. This is this seven steps to a best selling art Siri's course, and in this course, we're going to dive into seven different areas that you and I need to do in order to create a best selling art. Siri's. Now some people might call it an art collection or in art, Siri's the same thing. It's really a set of art pieces that work together in order to create one unanimous message of some kind or creative look of some kind. And so when we put them all together, we call them an art. Siri's. I'm really, really excited for you to get started at this time. What I want you to do is to go ahead and download your worksheet if you haven't done so already and download it because in this course haven't actually really ask you to make decisions and to really respond on the worksheet. And this is going to get you to start thinking about the process of actually putting together a Siri's. Okay, this is all about Siri's and the reason why we do an art Siri's or an art collection, depending on what you want to call it is because there's two really good reasons why you want to do this. Okay, The first reason is because when you're launching something into the marketplace, if you are just dropping one thing out at a time, it's kind of like trickling. Okay, it's kind of like when you take one little pebble and you drop it into a into a brook or into some kind of water, what's gonna happen is you're gonna get a little bit of a ripple, right? But if you take ah whole group of items a heavier item and you actually group them together and you drop that same like several of those same items into the same amount of water, what you're gonna get is a splash. And so you're actually going to be creating what in marketing we call splash. In other words, you really make noise when you launch your art out into the world, and so you want to make the biggest impact. And that's why you want to create a Siri's Hehe Siri's is going to make way bigger impact than just one print being launched at a time Now there's different theories on this in different times that maybe you can launch one piece of the time. But for those of you who are in this process, maybe some of you are just getting started. Maybe you have never launched anything online as far as your art pieces. Or maybe you have, but you kind of are getting stuck. You're not really sure where you're at. Maybe you're kind of in a position of reinventing yourself as an artist, you really finding your in each style. You are reinventing exactly what your brand is going to be. This is a perfect time to launch a set or a Siris of our pieces. The second reason why you want to launch an art Siri's instead of just launching one art piece to your audience at a time is because you want to continually reinforce your overall vibe and messaging. You want to make it really, really crystal clear that you are a specific niche form of artists, okay, and I've talked in many other videos, and I will continue to talk about how powerful it is to have a niche style that is iconic that is completely your own and in my life that is being the defining factor of my business . And so when I launched not only a set or Siri's but a series of niche focused art pieces together, what I found is that there's a lot more of an impact when you launch it that way than if you were to just simply launch pieces wanted a time randomly. The very first art pieces that I ever launched as a set are still to this day selling for me. And that is because I've really incorporated ah lot of the different things I'm about to share with you now. Some of those things. To be totally honest with you, I incorporated them by accident because I didn't know I was kind of going by my intuition by what I really thought at the time was the right decision to make. But it turns out a lot of those first decisions were actually write. Some of them are wrong, which I will talk you about. But in this course I'm gonna talk to you about is the seven things that you want work you for you, as you are launching your are pieces to the world And so, as you have these different things working for you, it's going to strengthen your launch in such a way that is going to make a much bigger impact, and it's going to connect to your audience. I'm gonna talk about your audience a lot throughout this course because your audience is going to have very specific things that they'll be looking for from you, whereas my audience have you looking for different things from me, and it might even be in the way of communication and might even be in the way of messaging , of course, and in the way of style. And so I want you to keep that in mind as well. But go ahead and make sure you download your worksheet and get it ready because we're gonna get out, go into the next section. We're going to start talking to you about the first thing that you want to be working for you. As you're putting together in art Siris for launch 2. Step 1 Solve A Problem: Hi guys. Welcome back and welcome to Step one in this course about seven steps to a best selling art Siri's. I'm really excited to jump into this first section, which is really all about the question. Is your art products solving a problem now for some of you, you might think that's a really strange thing to think about. But I want to kind of back up and give you some kind of background as to why would even be talking about solving problems when it comes to art Now, anyone who knows anything about marketing or about getting a product into the marketplace in general. OK, I know we're taking off our kind of creative Hatton away, but the same way you need to think about yourself not only as an artist, but as somebody who's actually marketing your own art. And that is where the shift is going to happen. And I'm hoping that it starts to happen even in this very first video in the world of marketing, when you're putting a new art product out into the world, one of the ways you know will succeed is if the actual product, no matter what it is if that product is going to self somebody's problem. So, for example, I don't know if any of you guys watch the show shark tank Now. My husband and I are big fans of Shark Tank, but you always see different people kind of coming up in front of these investors on the show, and they're actually they're pitching their products. They're talking about how there was a problem. My product solved that problem. And now here my sales to kind of prove that this is actually something that's working. And if all those three things are happening, then maybe the investors on the show, which they call the sharks, they will then go ahead and invest. Maybe, or maybe not. And there's all kinds of bidding wars and it's a lot. It's a really great show. I encourage you to watch it because it really gets you into the process of thinking about even as an artist. What are the problems that I am solving for my customers? There's a big difference to people who just create art and people who actually sell the art that they create. The difference is people who are creating and making art for their own personal enjoyment. And by the way, I do that, too. And I think it's just healthy. Is artists for us to just play sometimes? But there's a difference. Being just playing and creating are just for our own personal enjoyment or even for family and friends versus people who actually make it into their business. The people who make it into their business are thinking about these top seven things, and they're definitely thinking about how am I solving a problem for my customer now? What kind of a problem could our itself some of you might say? But artists art like, How could it sell the problem right? It's a bit of a gray area, and it's definitely something that people might say. Well, art may not be needed in society and obviously us as artists, we don't agree right, because art is something that brings flavor toe life. It's the thing that makes our house into a home. It's a thing that makes our office like here I am in Mice Design Studio and I have lots of art on the walls because it inspires me. It makes me think creatively when you think about it that way, ourselves a lot of problems. It can calm us down. It can make us happy. It can have different messages that reinforce our beliefs. It can have scriptures like safe. You're somebody who has religious or Christian background has scriptures. You can incorporate different saying so funny sayings and you're on your walls. There's a variety of different things. They're visually symbols to us that you may want incorporate in your art. That then speaks to the people who are receiving them. As we know, art speaks right. You may not even have any words on your art, but art imagery and concepts and visuals at work together or even juxtapose each other. They speak to us because that's the way artworks, right, And that's the way our has always worked for centuries and centuries. And so there's always going to be a need for arts. Don't let anyone ever tell you that art is a commodity or it's not really a needed thing, or it's It's like a thing that's an extra thing for me. I don't know about you, but for me it's an absolute necessity. I cannot live in a home without are in the walls. You would make me feel like I'm living in a very clinical, boring environment. That's just how I feel about it. I'm sure you guys probably feel the same way for taking this course. So we want to think about how can we present to our customers that we're solving a problem ? Okay, now, what kind of problems could we be solving? For example, a lot of my customers are new moms, and they may buy some of my art pieces to decorate their, you know, Children's nurseries with or for their kids rooms. They also, by my art for decoration pieces for their kitchen and there bathrooms. I have a lot of all my artists, black and white, and it's always uplifting. I was inspiring, so it kind of lends itself to that kind of lighthearted sweet environments that you want to create. So maybe art that's going to be used in a playroom for their Children and things like that , so that those are the problems that my art might be solving. But for you, maybe you do say fashion illustration, and maybe your audience is a group of people who love high high fashion. They by Harper's Bazaar. And you know all the different Vogue magazine and all the different really high end magazines from around the world. And they want to be surrounded by the idea of fashion because that is what speaks to them. Maybe they have a whole room in their home that they have created, and they've turned it into a dressing room. I have some friends of mine who have done that where they've taken a room and they've converted it and made it a giant closet for themselves where they can go in and they can have a mirror and they could put together outfits. And maybe they're in fashion. Maybe they're in the fashion industry, and so for them that's like normal. So they want to put up art on their walls. That speaks into that. So those are the kind of problems that that that kind of an art might be solving. For people who just really love fashion, it's like they feel like they need to be surrounded by that sort of concepts and thoughts on So fashion Illustrators is an absolute massive place for a fashion illustration, because that is a giant group of people men and women who love that kind of style. And so, as you're thinking about yourself, think about how can the art that I'm creating solve somebody's problem now say, for example, you are a pet illustrator, okay? And you are incredible at doing illustrations of people's pets. Now this is a massive market, and it's it's growing like wildfire because people love their dogs. They love their cats. They love Teoh, even make them appear as characters. So, for example, I've seen illustrators were they take do a really detailed illustration of a dog, and then they put the dog looking like he's in a suit or something like that. And it's kind of like the idea of doing a beautiful portrait. It's a custom, you know, peace for their customers, and then they sell. That piece is obviously its, ah, one of a kind. It's an original so they can sell it for a high price, which I'll get into that in a different section. But depending on what you sell, you can off, you know, sell it as an original limited edition print, or even as a digital download print principle. There's definitely a place for all of those different things. But it's really important to think who is the customer that I'm solving problems for and how myself in a problem. So, for example, in that case, those who do pet illustration are solving a problem of creating a beautiful portrait for somebody's pet that they're gonna then frame like they would like a member of the family. And they're gonna put that frame on the wall because this dog is there, is there, pal, and he is part of the family. Another really great way to solve problems through art is by creating reading cards. Now. I did this for a while. I now specialize in Prince exclusively because I feeling that was better for me. But I mean, for up, making your art into cards is a great, great idea. A lot of times you can do funny sayings on cards. You can do illustrations and have just simple blank inside. But people need cards because we are still a very card driven world. I mean, no matter how digital we become, cards haven't gone away. I don't think they're going away any time soon, so birthday cards, anniversary cards, Valentine's Day? Absolutely. You know you don't want to show up on Valentine's Day to your partner without a card, right? And so Mother's Day. Absolutely. That's not going away anytime soon. Mom still love a physical card in their hands. So all these types of things you want to find, where are the different even occasions that I could be attaching my art to that would be solving a problem. I even have somebody in my online artist community who makes really funny Christmas greetings. That person has a built in audience who would be interested in that. Their very sarcastic there really kind of silly, but they really work well for, say, the holidays and for Christmas time. And so maybe you can take your art style and actually make it useful in these different areas. And so these airways, you're gonna really solve problems with your art. So at this stage now, I want you to go ahead and look at your worksheet. And on that worksheet, it's going to ask you a question about how you can actually solve problems with your art. It's gonna be asking you, Is that something you're doing? And if you're not, how can you maybe convert your art to be in a way that it is a bit solving a problem. Now. Maybe it's just in the way you speak about your art. Maybe not just change our doll. Maybe it's just in the way that you market your art. If you haven't marketed as a gift a gift idea before, maybe have never marketed your art as a Christmas gift or a Mother's Day gift. But you actually think, and you think now that you thought about it, you're like, Wow, actually, mobs would love this. Why haven't I ever marketed This is a Mother's Day gift? And so, in the same way, you need to find ways to solve problems, whether it be actually changing the way that you're making her art to be a bit more targeted to a problem that you're solving. Or maybe it's just in the marketing messages that you're using right now. Maybe it's in the way that you're actually targeting different people within different parts of the year. Maybe during the holidays you're not really targeting the right messages for your art or on Mother's Day, or on Valentine's Day, our Fourth of July or whatever it might be. Find the ways that you could be solving problems and maybe they're even seasonal problems. But finding a way to really be a solution is an absolute key to any product, and art is no different. So go ahead and fill in your worksheet now and answer the questions that I've provided for you there, and this is gonna really help you to get your mind going and then go on to the next section . 3. Step 2 Trending: Hi, guys. Welcome back. This is step number two on the seven steps to a best selling art Siri's. I'm really excited to jump into this topic because I think this is a huge topic that a lot of people don't follow. And I think this is one of the ways that people get tripped up when they're actually putting out a really awesome art. Siri's and it actually stifles them from even being seen. And that's what frustrates me the most. So in this lesson, I want to talk to about this question. Are your art themes trending now? What do I mean by that? Are themes are the visuals that we attached to our art pieces. So, for example, for the last year or maybe even two years, I don't know about you, but I think I've seen unicorns on every single thing possible. Unicorns have been a massive trending item or trending symbol in every way. Just even the word unicorn. Unicorns, obviously Halloween costumes. I got so unicorns everywhere this Halloween, anything and everything that you can imagine. Backpacks, clothing, artwork, um, you know, jewelry. My daughter has unicorn hair clips. I mean, everything is unicorns right now, and you know that's a trend. It's been on trend for a long time. It's been there is a big incline, and I feel like it's starting to plateau a little bit. And that's what trends do, right. They start to go up a little bit, and that's when you want to jump on them. But unicorns is a really big, great example of that. Another thing for a while was phrases like but first coffee. That was something that is, and still to this day is very popular. That's actually been going for a couple of years, which I find amazing cause that's a really, really long standing trend when it comes to words and phrases is probably trying to dip a little bit now. But things that are are words that we like to say words like girl Boss. That's a phrase that's very popular within the whole girl power movement that's been happening as well as the future is female. Another one that I did not print for was she believed she could, so she did again. It's a very no empowering phrase for women, and so these kind of things that we start to see on a regular basis, and we take note of as faras why they're trending and who they're connecting to now. Another really big trend for a long time was gemstones, I said gemstones and anything to do with, like, rocks and even the moon. Things like that that kind of related to like celestial kind of ideas. Gem stones, the moon, stars, Galaxies, stuff like that. You see that a lot in a lot of artwork, and that's still trend that is around. It's starting to, I think, phase out a little bit, but I have a feeling it will be around for a bit longer. Another really fun theme that I saw everywhere for a long time was pineapples. You know, I actually bought my daughter's teacher as a teacher gift. I bought her this giant pillow, that a pineapple on it and it said on it, Always wear your crown. And I just thought that that was fun. And it's actually a trend because pineapples are just straight up happy. They're like exciting. They're happy. They are very unapologetic in the way that they look, and I think that's maybe why people really were drawn to them. their color is happy. They give us a feeling of tropics, and even if we don't live in the tropics and so thinking about all these different things that are trending, the reason why you and I may want to attach ourselves to these trends is really simple. Think about it like this when somebody is a musician, okay? And they're brilliant singer and they write their own songs. Maybe they have their own YouTube channel. But that YouTube channel isn't really getting a lot of traction because, frankly, nobody knows who they are. And they're like in this little teeny, tiny corner of the Internet and nobody knows who they are, so they haven't been found. But if that same person goes ahead and does a cover of a really, really huge song that's like already a massive song, why buy them doing a cover? What they're doing is they're suddenly writing that name of the song in the title right and which again is a key word. But by actually doing that, they're actually drawing attention from all of the fans of, say, singer that say they've redone a song by I don't know Beyonce or somebody who's massive right. If somebody read, does her song and does a cover of it, then they're gonna have the name of her song in the titling. Then it's gonna be really easy for her to be found now, because suddenly it's like she's put a flashlight on her YouTube channel. And now I'm talking about music as an example. But it's exact same thing with art. So say, for example, pineapples or the trending thing at the time. Or maybe it's unicorns, or maybe its moons, or whatever it might be. When you and I find out what those trending items are by, even just touching on those trending items in a few pieces doesn't have to be every single piece. You know, you don't have to go hardcore. Some people might feel like as artists, I don't want to sell out and start to just do people's trending items, and I think that's a bit of fear. So let me just calm your fears right now and so you don't have to sell out and do only what's trending. That's not what I'm saying at all. What I am saying, though, is that you may want to touch on some trends that relate to you, and that's a key word there, relate to you and therefore relate to your audience so that you're at least being aware of what's on trend. Therefore, when you're on aware of what's on trend, you can then incorporate it. So say, for example, you use the pineapple idea and you want to do your own variation of a pineapple, and that is your own style is your own thing. You've gone ahead and you've made it your own, because that's the thing about sticking with your niche. Style is you want to make whatever trend is happening. You want to stick to your own style and do it, and that's it's gonna make you special, right? And you are special. You don't wanna have to conform to everybody else's style. Stick to your own style, no matter what theme you're talking about. No matter what the topic of discussion is, no matter what the phrase that you're incorporating into art piece, you want to stay true to you, you want to stay niche focused. I mean, I've once heard of saying that those who stay in the niches get the riches. It's kind of a cheesy saying, But it's true. Those who have a niche focus on their own style are the ones who win Okay, in any market, so stick to your niche style. But touch on a trend, maybe a touch on a phrase like the phrase she believes she could. So she did. You know, I did that art piece. I didn't our piece that had that phrase by did in my own way. And so that's why my customers bought it okay? Or, for example, the but first coffee concept I didn't but first coffee print. I did it in my way. And so that's why my customers bought it because and a whole bunch of other new people that never knew me before because suddenly I was able to draw the eyes and put a flashlight onto my store by drawing in the people who are already looking for but first coffee. Or she believes she could. So she did. Or maybe they're already looking for a pineapple print or they're already looking for a unicorn print. And then they come across your art style and they just fall in love and they go, Wow, I need that persons are peace. So that's really why trending in some way is very, very important now again. So I think you need to have every single piece in your product line trending. No, I don't. I do believe that some pieces need to be trending, and I go over that in different sections where I'm actually talking about how you can actually build a product line. And so that's very, very important when it comes to actually building a line. But the key here is that trends are not something to be afraid of or to shy away from, but you want to be aware of them, and you want to incorporate them and pepper them through your pieces. Now, how do you find out about what's trending? Okay, this is a question I get all the time. And for me, the one way I can really give you ideas is by keeping your eyes really open to the world around you. Now I know it sounds silly and easy and simple, but it's true for me. I like to follow fashion blog's because I'm just really into fashion. I like fashion. I find fashion blog's even if you're not into fashion something to keep an eye on because, ah, lot of times, even the way they speak in their posts or on their blub, I find that that's a real way of knowing what's trending and what's coming up. I find fashion is a lot of times the industry that will take the risks first, so they will say the phrases first or they will where the shirt that says, but first coffee or she believes she could. So she did. They'll be the ones to wear that first, and so sometimes they'll be the ones to kind of test things out for us and to see if things were on the rise. And if they are on the rise than us as artists, I think then that's when you want it. Also jump on board and go for it now. Another way you can actually see what's trending is to go into brick and mortar stores, take a walk around gift shops on go around, even in fashion stores, stores that carry pieces that are also inspirational. Home decor stores are awesome for this because of Arctic where artists, so we're actually more attached to home decor than we would be to fashion. And so you want to just take walks, go into bookstores. Bookstores air Awesome for this, you know, see what's on the sides of mugs that people are picking up. What are people posting about on social media that it's kind of a cute saying Cute sayings air really, really key, especially for us artist designers, letters, social people who do hand lettering or graph design. Those of you that one incorporate wording in your pieces. You really need to know what kind of phrases air coming up. Um, and it might even be things that are to do with things they're going on the world. Maybe there's a phrase that's actually come about, and it's something that everyone's talking about, and you have a position on that. Maybe it's even a spiritual or religious phrase or Scripture that, you know is going to relate, resonate with your key audience. So you absolutely want to start taking notes of these things. Now I personally do this. I write down my ideas for our pieces before I draw them. That's just the way I do it, and that might help you maybe get a journal or some kind of a Maybe it's on your iPhone, your smartphone, and you start to record the different things. You see places or even just talking into the the actual voice recorder memo device. I do that sometimes, too. I described the idea before I actually illustrated that might help some of you. And I find that by doing that, you're actually talking more about what is the overall idea of the peace. What is the imagery that you're noticing that you're seeing everywhere? And one of the phrases that you are also seeing that you may want to incorporate by doing this and even creating a list? Maybe not gonna get that whole list this year. You're gonna get to only a few pieces and choose the top ones to try out and test with your market. But I find that this is a really fun way to stay on trend and by staying on trend again, you're keeping that flashlight on your shop because people are already looking for what's trending. You can do a trend in a completely different way than anybody else can, so I want you to start thinking about that. Go ahead and use your worksheet now and answer the questions pertaining to trending what is trending and what are things that you can then incorporate into your pieces. How can you incorporate them again? Non to every single piece. But it happened. You pepper it through your collection that you're building. 4. Step 3 Gift Idea: Hi, guys. Welcome back. Now, this is step number three to the seven steps to a best selling art Siris in this session. I want to talk to you all about gift giving. Okay, Now, when you're actually creating art products that are going to be winners, they're going to be a best selling art. Siri's one of things you need to think about is is my art product a great gift idea. Now, what does that mean? What I want to think about is how can I make my art product on obvious choice to my consumers of what they can choose to give gifts. Now, say, for example, one of the ways you can do so is to incorporate your art to be a seasonal gift. So maybe you take the art that you're already making and you create pieces, they're specific to certain seasons or certain occasions. So, for example, maybe you do Cem Holiday Prince. Maybe you do some Easter prints or some Halloween inspired art prints and our art pieces in general. Maybe you do cart, so maybe you have themed cards depending on the time of the year. So you're you're giving people another reason yet again to choose your our products rather than just maybe choosing them because they might like them. You want to give them an obvious reason to buy your art pieces your art products. Now it could even be different cultural holidays. It could be things that we celebrate throughout the year that aren't really on the calendar per se. But maybe there's something that your community that you're serving celebrates. And so you want to be the one to serve and to actually create products that are going to inspire them for those seasons in those times. Now, not only seasonal, but you can also do occasional. So say, for example, for weddings that weddings are a time when people have no problem spending money on the person that is getting married. They want to give great gifts, and they want to give personal gifts. This is a really great place to do, say personalization. Maybe you are a hand letter or you do beautiful hand lettering are chalk art say on on chalkboards air on would maybe you do hand lettering on wood. That's a really huge trend right now, not going away any time soon, so things like that. You may want to be able to actually offer your art for somebody's wedding. Maybe you do sign it for that purpose. Or maybe you are the gift. That would be a great wedding shower gift for the couple who are getting married. And so you want to think, How can I make this a special gift for a bride and groom? Like, for example, I don't even see about behind me on over here. I've actually got an art piece that says Love you more now Love you more is a really cute saying that we say to people when they say I love you, like in my family when one of us says, I love you oftentimes the responses I love you more and so it's kind of just a thing that we have among ourselves. But that's not just as it's a lot of different people, right? And so that might be a really great gift idea for ah, wedding couple. You could even have two different prints. You could have one that says I love you and then the other that says I love you more and maybe you sell them as a set, okay, And that's another thing I want to get into in a moment. But the idea of selling sets together actually just raises the value, obviously, but it also gives more of a reason to create a gift. Okay, by putting two or three pieces together, and so that would be a really great gift idea for an occasion such as a wedding. Now say it's a new baby who's coming into the family and their somebody's having a brought a baby shower. Um, or maybe it's a graduation party and you want to celebrate the Graduate. And so what are the ways that you and I can tire art to the idea of giving gifts to people during these commemorative celebrations? OK, maybe it's anniversary gift idea that it's Valentine's Day. Valentine's Day is a great time of the year to give art as gifts, because so personal Valentine's Day is about love. It's about expression, and so that's a great time of year. Mother's Day is amazing as well, Father's Day to, but I find Mother's Day is even I'm or so where I find I get a lot of orders because people want to tell their mom, how they feel. They want to say, I love you. They want to give them thank you gifts They want to owner them. And so I find that that's a great time of the year. So how can you and I go ahead and make our products obvious as gifts for people? Now, as I mentioned briefly earlier, one of the ways you could do that is actually to create a set. So instead of just selling one piece at a time within your collection, you can actually inside of your larger collection. Which a collection, by the way, is at least 10. Okay, so at least 10 My first collection was 12 pieces, but I say to people Don't go over are under 10 and honestly, I wouldn't go over 15. I think going past 15 it's just way too many options. So I personally like 10. I find that's a really good round number, and it's enough of a selection of pieces that is not overwhelming to a customer, but its its not too little oven amount of pieces so that people feel like this isn't really enough options for me, it's right in the middle. It's perfect number. If you're actually starting an Etsy shop or starting an Amazon shop or shot before I whatever it is you're selling on that it's really important to have. I think a really good number is 10 to start with. So within that 10 how can you group certain pieces together so that you got you sell your pieces as it set Now I've actually had it happen in the past where people wanted to buy the entire collection at once. So what I've done then, in that case is I've offered that entire collection at a discounted price. So I've knocked off a certain piece of that say say they're getting a two or three pieces of the whole set free because they're buying the entire thing. So you want to give people, um, option to buy a couple pieces together. And what that does is it makes people feel like they're giving more of a weighty gift. It's more like instead of just giving one piece, they're giving a couple pieces together. Another thing you can think about is packaging. Now, packaging is key when it comes to gifting. When you're walking down the aisles, just picture it okay at sea, the pharmacy near nearby. Or maybe it's even like a target or no, we don't have targeted canvas right now, which is a bummer. But in our Walmarts or in our big department stores, there's always lions and lines and lines of last minute gifts, Right? So, say, for example, you're walking through the aisles and you see gift idea that you think would be a really good idea for your, um, your mom or your friend that you forgot that you're supposed to give them a gift today, and you have to buy them something quickly. What do you to choose? They're gonna choose the thing that's not wrapped. It doesn't look beautiful, and you have to then go to the next door and get packaging for and actually wrap it yourself. Or are you gonna get the thing that's already perfectly wrapped with a bow on top? And it looks beautiful. It's in a basket, and it's already done. Obviously, you're going to go ahead and choose the thing that's done, especially if they're the similar product, right? So if someone's deciding between buying from you and buying from, you know Betsy down the Street who also has an art print shop online somewhere. Wonder who they're gonna buy from, right? It's going to be the person who already has thought it through its maybe the person who's already created a beautiful packaging set up so that when they're giving your products as a gift, it's gonna look gorgeous when it arrives to the final person, whoever's receiving it, right? So think about things like, how are you gonna wrap it? Is there gonna be a special packaging rap? Is there gonna be certain types of cardboard? Obviously, packaging for a regular our peace in general will involve some sort of a cardboard backing a corrugated backing. You're also going to incorporate some sort of a plastic bag or a sleeve that has a closure of the tops is to have white any moisture getting in as well as your actual physical shipping packaging. So that could be actual rigid mailers. Some people roll their pieces. See, all that stuff is not what I'm talking about. I'm talking about the final touches. I'm talking about adding a bow. I'm talking about actually adding a beautiful card on the front of it. That actually is addressed to the person's name. I'm talking about maybe adding really fun tape or different things that can actually accentuate it. Maybe for Christmas season. You actually wrap things in beautiful Christmas paper. I mean rapid in a way that you would want to receive it. And that will just add more excitement for the person who is receiving the gift. The person is buying the product from you to give us a gift is going to appreciate the effort that you and I make when it comes to packaging. If we go the extra mile, it makes them look better, right? So if I'm buying a gift, if you've already wrapped it for me, I'm gonna feel like a hero when I'm giving that get to somebody else and you saved me the time and effort of extra time and energy that it would have taken to actually wrap it myself. So again, make your art products, whatever it might be on all of AEA's gift idea, and this is also really, really great way to make a best selling art. Siri's because you want things to sell through, Okay, 11 thing people do, and this is a mistake is they just create a beautiful set and they think this is enough. My art's gonna sell itself, and that is completely not true. And I want to just debunked that theory. It is not true. Art does not sell itself. We as artists have to put on the marketing hats and actually sell it. Okay, we have to think how minus sell this stuff. How am I gonna actually get it out there? How am I gonna reach out to people and actually have them feel and need my products? And so that's really what I'm talking about when I say make your art products and obvious gift idea. We're about to go on to the next section. But before we do, I want to take a moment and go and look at your worksheet. Write down some ideas based on what I've just explained to you and some of things that might be swirling around in your mind right now, as far as ideas, how can you go ahead and take your rt already making and make it into a knob v ISS gift idea. First of all right down the type of gifts that you would you know could market that this could be an answer for I get for and then also think about packaging. How can you actually make this look like it's the perfect physical gift to be giving to somebody? How can you actually market that? So go ahead and write those things down and I'll see you in the next section. 5. Step 4 How To Use Your Art: Hi, guys. Welcome back. This is now Step number four in the seven steps to a best selling art Siri's. Now, as I have been going through these steps, you probably noticing that what I'm talking about is not just the actual items, it's how we present the items. And the truth is that people even say in marketing people that are total of marketing gurus say this around the world that, you know creating the product is about 20% of the work. I know it sounds kind of like crazy, but it's true. By creating the product, we're only about 20% of the way there in the marketing and in the story that we have sign around the products that we're selling and in the overall way, we're really reaching out to our customer. That is the other 80% and that's how you make a best selling art. Siri's this. This course is not just about making. It's about selling okay, And so that's really why I've been so focused on, not on Lee the products that were making, and we did talk about that, too. But we're really talking about how people are going to connect to what we're making. So in this section, I want to talk to you about how your art customers are going to actually use the art products that you are selling to them. Now what I mean by that how are you going to show that your customer is going to use the product? Maybe you can show your art inside of a large gallery wall with other pieces that are already there. Maybe you can show your art within a very specific form of interior design. So for me, for example, my personal customer, they're more minimalists in nature where they have piece on their walls. But ah, lot of their homes tend to be a bit more neutral because my color palette guys stick with this strictly black and white. And so a lot of the people who buy my products, they also like that kind of neutrals and black and white kind of style. So that's kind of the kind of customer that I have. And so I know that when I'm presenting my are pieces, I also need to present them in a minimalist kind of modern way so that I'm relating to my customer That's the way that I am showing my customer how they're gonna use the products. Now say, for example, you are making a form of art that looks much better framed. Okay. And for the most part, art in general does look better framed. I mean, with the exception of people her doing three dimensional canvases, Um, I think that most the time art looks its best when it's framed. And so, by showing your our products inside of frames and actually putting together a really beautiful presentation and photographs of your art pieces in a styled scene inside of a beautiful frame, um is going to sell the idea of how to use the actual product because it's not just about the art, it's how they're gonna incorporate their art into their home. Now, for example, I've had this conversation with customers in person when I would do trade shows and craft fairs. Ah, lot of times people would come up to me and they say, Oh, I like thes and they'd pick up my prints and awesome and then they go, Wait, where am I gonna put this in my house? And I literally have to have a conversation with them, and I would have to give them ideas right then on the spot as to how they can incorporate this piece in their house. I would say things like, Well, you could actually frame this in a really cool white frame and, like I would ask him, What color is your kitchen? And they'd be like, Oh, it's bays. You know, I like the color of my wall right now. And I would say, Well, if you frame this in white and put it in a frame hung at your kitchen, it might add some really fun personality to your kitchen. And I just stand there and they go, Wow, that's a great idea, OK, and next thing you know, they'll be handed me their credit card and they be buying the print. Okay, so just sell the actual art piece. You have to sell it. You should give them a reason and, ah, how to use the product. So maybe it's maybe it's somebody who is, you know, looking for our pieces again for their nursery or for their child's playroom. And they were the player Room's a mess. They don't know to do that. They want to make it look cool and creative, but they're I don't know where to start, and then they come across your shop online or they come across your instagram account and on your INSTAGRAM account, for example, you have taken photographs of really cool modern playrooms, and you've maybe styled it in your home, and you actually take a picture off what looks like the coolest playroom ever. And it's got your pieces on the wall, and maybe it's got a little kid running through the room. So it looks exactly like what they hope that their place playroom could look like. But that it's like it gives them a dream, an idea, an inspiration as to why they should buy your products, because then they can recreate the idea that you're selling them. You're not just selling the piece. You're selling the whole idea of how their home could feel and how that room could feel while incorporating your art. So say, for example, your watercolor painter, and you do beautiful floral watercolors and you know your customer is mostly female. Maybe they're really into, you know, botanicals and beautiful florals and and really natural fabrics and materials and things. So you're gonna want to actually photograph and present your art in a setting in certain type, maybe bamboo frames or maybe very earthy tones, textures and colors surrounding maybe you have your art. Ah, framed and just sitting on top of a gorgeous reclaimed wood table that's got flowers around it. And you're photographing these beautiful pieces and you're making it. Look, you're romanticizing the actual art, Okay, you to kind of get get that way. You have to kind of go a little deeper than just selling the art it a little bit more creative and even romantic. If it needs be, maybe you're selling a piece that relates to romance may be your Scient piece that relates to, um, you know, mother to child love. And so whatever it might be, you're gonna want to relate by showing them how they can actually incorporate what you're selling into their home. Okay, maybe it's an office. Maybe you are selling some sort of our piece that's perfect for an office space. You want to find an office space, and maybe it might be even finding something online photograph online and that even digitally bringing in, um a representation of your art digitally. That's something else you can do. And I do that often where I actually have a frame that I use. And it's kind of like a set up frame in photo shop. And I actually digitally put the art into the frame in photo shop, and I then can move that frame into different pictures, and I can put that in. I even have little shadow. It's in behind it, and you can do that really easily. And you can add that to different pictures, maybe have different, um, kind of like photos that you find online that are are free to use, and they're allowed to be used for commercial purposes. You can absolutely do that. Find a really cool shot of a office, and and go ahead and add your piece to that to make it give people again the idea of how are they going to use the art that they're buying from you? Sometimes you're gonna inspire people to even realize that they need it. They may not even be looking for it, and maybe they're just scrolling through instagram and they see your or my piece and they go Oh, that's a really cool room. And then they realized, Oh, she's selling the art piece in that room. That's cool. Maybe I should get that are piece because that actually makes that room look really cool. And so that's the way things work. Sometimes you have to interrupt people okay in their busy, busy lives. Interrupt marketing, they call it is a way of really getting people's attention. Give them a reason as to why they should buy our products. Why should they buy your or my art? Give them an explanation. Give them a reason. Give them a why stop them in their tracks with the way you present how they can actually use their products and that will spark their imagination to go. I should use that in my spare bedroom that would look so good there. Or oh, that's I should do with my office. I really know what to do with the wall in my office looks so boring and plain right now. I need to create a way to make it look inspiring. And so this is the way we spark ideas in our customers minds and even things that they weren't even looking for originally. So this is the way you do that. So what I want you to do now is again go to your worksheet and actually fill in this section for a step number four and find right down ways that you can actually show how people can use your art pieces as we're doing this and going through these steps, it's gonna be kind of like stacking ideas on top of each other. By the end of this court is gonna happen is you're gonna have a whole different way of looking at your our business. You're gonna have a completely different strategy. You're gonna have ways of thinking about your arm that you never had before. That's what this is all about. And it's building it step by step by step by step. And we're about halfway through the course right now. Said by now you should have a ton of new ideas. Go ahead and write them down and it is not enough room on the worksheet. Write them in your journal, get a journal of ideas and how to market your our products. Maybe it's your marketing journal, your marketing binder or whatever you wanna call it right these ideas down and incorporate them, because again, creating a product is literally only 20% of the of the whole system. But actually marketing it and getting it out there is 80%. That's where the real legwork comes in is when you actually have to sell the product that you created so that so we're talking about guys and this is about a best selling art. Siri's using really good so far, so keep going and let's go on to the next section. 6. Step 5 Memorably Unique: Hi, guys. Welcome back to video number five. This is Step Five in the Seven Steps to Best Selling Art. Siri's now in this section I want to talk to you about How are your art products memorably unique. Now what is it that I mean by that? When I say memorably unique, you want your art products to number one, you want them to be memorable. For example, in my case, my art pieces are always black ink on white paper there always minimal. They're always uplifting and happy. They always have the same vibe. To them, that makes sense. And they always flow together so you could always interact with any of them, can be mixed together and they work. So that's a memorable thing. So when people see my pieces even at it, like I've had my art pieces, they were just featured at a conference, for example. Somebody used a bunch of them on a wall, and they were all kind of part of a conference. Um, and a friend of mine was at the conference, and she actually tagged me and did a video for me, saying Hey, look at your pieces And she was like I could tell that it was yours because I got see them across the whole of the room. It was a large scale auditorium cell room. So says she said. It was like I could see them right away. And you want people to be able to look at your pieces. Maybe there scrolling through an online environment. Maybe they're on on online like shopping environment. Or maybe they're on social media, and you want them to be able to realize, Oh yeah, that's hers because it's memorable. There's something about your pieces that make them identifiable to you as well as memorable . Now, the way that this actually can transpire is number one. You're our pieces have to be your in your niche focus, which I've talked to you in the past when you're niches so clearly defined and you are killing it and you're pouring into that nation you're making that meets your own, and you are completely narrow and your focus on how you present your art. That's one way to make them memorable. Another way is to really make them have the same kind of energy, the same kind of idea. You're overall vibe of the brand for lack of better terms. OK, so is your overall brand sarcastic? Where is your overall brand? Kind of uplifting and happy is your overall brand based on scriptures and based on, you know, faith based things, depending on what it is you're trying to do, you want to be memorable. In that way. You want to have the same messaging and the same tones, the same kind of quotes or the same kind of imagery that works together so that their memorable again, being iconic and being memorable is something that works together. You want it to be really easily recognizable. And so that's what I mean by when I say memorable. Like, for example, when somebody's out with a friend describing your artwork, How are they gonna describe it? Are they going to say you know she's that girl that does the black and whites on recycled paper? Oh, yeah, I know who that is. That's how you want that conversation ago, right? Or maybe it's she's that girl that does those really cool water colors that have, like, really bright neon shades. And she does really, really beautiful detail Florals. Oh yeah, yeah, I know that that girl I'm talking you're talking about. So you want people to be will talk about your pieces like that? How are people gonna talk about them? Okay, that's really what this is all about. What makes your pieces memorable? Think about that. We have on inundation of information, obviously, but also ideas and things that are people trying to sell us what makes people stop in their tracks and realize they should even give us the attention about your pieces. So number one what makes your your ideas and your art memorable? Okay, that's number one number tool to what makes your art unique. Okay, what about your art is unique to you on Lee. Maybe it's in the materials that you use. Like, for example, a friend of mine had a really cool piece in her daughter's room. And it was actually une illustration of Mickey and Minnie Mouse, and they were both cuddling underneath an umbrella and on top of the umbrella, it was a canvas. And on top of the Enbrel, there was melted crayons. Get this melted crowns that were running down on, like on the painting. So they must have melted their crowns and let them kind of run, and it looks like rain coming down. And the umbrella was a different type of the media. I think it was a certain type of paint, or I'm not sure what she used. But the umbrella was what was kind of covering Mickey and Minnie Mouse. So obviously, first of all, Mickey and Minnie Mouse never gonna go on a style. That's that's one of the ways that this artist is, actually, you know, queuing into trends cause Mickey and Minnie Mouse is still he usually popular. I don't think will ever go away right there. Classic symbol. But what they did was they Actually, the thing that they did that was memorable was they did this whole piece with really mixed media and they used melted crayons like how cool is that? The melted crowns is what looked like, um, the actual rain coming down. So I mean, just imagine how cool that is. And if I were to say to you over coffee, Hey, did you ever see that artist that doesn't melted crowns and you'd be like, Oh, yeah, I did. I did see that. That's really cool. So the fact that we're having this kind of conversation and imagine if we're having this conversation over coffee. This is how it is memorable and how its unique. Okay, So, for example, maybe some of you use special types of angst or pay papers, Or maybe special type of, you know, Japanese fabric or paper. There's a Japanese paper shop in Toronto. That's what I'm referring to. The Japanese paper so beautiful and so delicate. Maybe your art pieces are a some way incorporating a special paper. Or maybe they're incorporating a special color scheme or some sort of mixed media or something that makes them different and unique. So how are your art products memorably unique? This is another way to actually create a best selling art, Siri's So Go Ahead Now and on your worksheet under Number five, you're going to write down your ideas of what makes your art products memorably unique. 7. Step 6 Easy To Buy Your Art: Hi, guys. Welcome back. This is now number six on the seven steps to building a best selling art. Siri's in this step. I want to talk to you about something that sounds like it would be really, really obvious. But it's a big thing that I see among artists all the time online, and it really drives me nuts. And so that's why I want to make sure to incorporate this into the seven steps to a best selling art Siri's. Now I really emphasize the word selling there because this is really what our goal is. We're not just artists that are making art. We are selling our arts. Okay, now that's the difference between us and other artists that aren't selling, okay? And so this is why I wanted to incorporate this topic in what we're talking about in step number six. What I want to ask you is, is it easy for people to buy your art online? Now, some of your going? What do you mean? That sounds like an obvious question. Well, here's the thing, though. So many times I've been on people's websites or on their online stores, and it's literally impossible to buy from them. Like even if I wanted to buy something from them. It's so hard, or I've come across their social media and they have no links anywhere. They have nowhere for me to even click on anything to even look further into their products . I like their art. I might even share it with a friend. But then I'm like, OK, where do I find them online? And then maybe I have to go into Google and Google them, and they don't really come up because they haven't on any S CEO. And so it's kind of like a mess, right? You're like, Wait, I like this stuff and I'm trying to buy it or I'm trying At least look at it even further and find out more information about it, and it's nowhere. I can't actually put my credit card anywhere. I can't fight papal anywhere. It's nowhere. So what we want to do is you don't want to make it easy for people, and I emphasize that word easy. People have no time to waste, so we want to make it click click by like we want to make it so easy that there's absolutely nothing that's going to get in the way of people buying her art products. So say for example, somebody is on your online store. Maybe you sell on shop, a fire on etc. Which is where I have sold for many years. I love selling on Etsy. I'm not like us. Don't work with that see per se as far as a representative of them. But I'm just a very happy artist that's worked with them for many years. Say you sell on Amazon or no matter where you sell a lot of these places have it really clearly labeled as to where people can buy their your products. But you and I have to actually enable certain things like safe within etc. For example, you and I have to decide how, what kind of payments we're gonna take and how we're gonna enable people to pay us. So you want to make it the easiest way you want to be able to obviously take all credit cards. Okay. You want to be able to take any options of gift card ings to say there's a gift card system within the selling platform you sell with. Yes. You want to be able to accept gift cards, and you want to be able to take PayPal now, obviously, PayPal. You can receive money through PayPal, or you can have through your PayPal payments. You can actually do credit cards as well. So yes, it's very important to be able to make it really, really easy for people to actually check out. Um, you also want to make it really, really easy for people to add other items. So say, for example, they've added one item. You want to make it really easy on. Make sure that your system you're selling on has it really easy system to just then go back and shot more the city, for example. If I'm on your online shop and I like an item and I've added to my cart once I'm there and I'm not sure if I want to check out yet, I still want to shop around. You want to make sure that you're able to then go back out and shop around again and continue to add to your cart. That's really, really important. And then when it comes time to actually making my payment, making sure that there's a really clear and Maybe this is even for people who are selling on your own online shop that you're not. It's on your own website. Have you built your own website shop? You want to make sure that there's a really clear summary at the end on the check out of what, exactly people are getting and descriptions of exactly forgetting if they're getting a digital product major, it's in very clear language, digital download or printable. No physical print will be sent. Okay, you actually have to say that, um, and the sizing of what you're actually including and so on you want, make sure that they know exactly what they're getting and the prices and they it's crystal clear. They know that there's any taxes being added and so on. Make it crystal crystal clear and really easy. You don't want to have have people have to go through jumps and hoops to buy your products because they just won't do it. They will be annoyed, and they will go on to the next door. Okay, that's how people are nowadays. They don't have the time of the energy, so make it really, really easy for people to buy your products online. I know this sounds like I can't even believe I actually have to make a video like this. But if I don't and then this is a thing. This is the one thing that you and I miss. All the other things go away, right? All the other steps towards here are a waste, right? If people can actually get Teoh your cartwheel to buy from you that it's a riel, it's a bummer, right? So we won't make it really, really easy now, having said that, if you're in person, maybe you are at an event. Make it extremely easy for people to buy from you. Makes you have your square reader with you. I I always encourage square because it's super easy. It's lightweight and it actually just sticks into the side of your phone, and it makes it really easy. People can start their card and signed their finger, and they're done. So square reader is really important. If you're gonna be doing any kind of live event, you want to make sure you have a square reader with you, you can go online and just they send you one. I believe they still send them to you for free, and then you just pay them a very small percentage of every single transaction, and it's really, really worth it. I used it in my own business and my husband. He's a musician, and he's traveled to 23 different countries doing concerts and at his concerts. He's always using a square reader a swell because for his merchandise that he sells. So it's really, really important to do that now when it comes to social media, this is another area that I want you guys to be aware of. Make it easy, easy, easy for people to buy from your social media. So there's an option for tagging. For example, Within Instagram, you can actually I have a tag on each product post. So say, for example, I want to sell this piece right here. My lighten up print that is one of my number one selling prints. If I'm talking about it on social media, I have it in a beautiful posted picture. I've talked about it and I want to sell this piece today. What I want to do is I want to tag that actual product to a listing in my shop now my personal shoppers on etc. So I would make sure that it's so easy for somebody to look further into this piece. When I take a product on Instagram, for example, there's gonna be a tag symbol that comes up that looks like a little product icon. So people know that they can tap on that picture and actually click on the picture and then be said to the actual listing to buy. You can do the same thing with a swipe up feature within instagram stories. So if you're talking about a product on your instagram stories, you can actually have people swipe up. Same thing on. And if you can't do either of those, for whatever reason, maybe you have a problem linking or tagging your products. Some people have some limitations with that, depending on where you sell, especially if you're selling from a personal website. Maybe that doesn't have that connection. Then you can always just have a Lincoln bio going directly to the product that you're promoting at the moment. Only problem with that, though, is that you have to constantly change out the link, so that could be a bit annoying cause especially somebody seizure post the next day. Then they click on that link in the bio, and it goes to different products. So I would encourage you to look into how to actually tag each product to each post and again. You're making it easy for people to buy from you. They like the picture right now. They want to buy it right now. In about three minutes, they may have totally changed gears and done something completely different. People don't look and and stay on our our products and our listings. As long as we think that they do, they might kind of glance at it and they might say, Yeah, I like that. That's cool, ever like, How much is it? And I want to click on it. And if I can't find out the information right now, I'm gone. And that's just the reality. OK, so we want to make it extremely easy for people to buy our products using those three different ways, so make sure that you are actually thinking this through and go ahead now and actually write down your worksheet the things that you're going to do within your online selling system. So depending on where you sell. How can you actually make sure that people can buy from you easily using credit card or PayPal on your actual online shop? How you can also make it really easy to buy from you in person if you're gonna be doing any live events as well as over social media. So those three different ways you want to make sure that it's really easy to buy from you so that you can continue to sell this best selling art, Siri's. 8. Step 7 Incentives To Buy More: Hi guys. We're now at Step number seven in the seven steps to a best selling art, Siri's. And in this seven step by now we've learned a lot of really, really great things. Number one. We've learned to find out how we can make sure that our art products air solving a problem , right? The second thing we've learned is how to know if our art products are trending. We've also learned how to make sure that we're offering obvious gift ideas with their art products. In the fourth step, we also learned how your customers will use your art and how to really show them how they'll use their arts. Number five is your are going to be memorably unique and also six. We also learned how to make it really easy for people to actually buy our products. Now Number seven is really, really important because this is the actual step where if these different things air working for us, so say people are starting to buy our products. Maybe people are starting to trickle into our online shop and buy products here and there. Now, how do we take things to the next level? Right? That's what I'm talking about. What I'm talking about bestselling bestselling is when Pete, when actual products are selling a lot, we want to make sure that they're selling and continuing to sell for, like, years. Okay, that's the kind of stuff I'm talking about right now. And the way that we that we do that is we actually create incentives for our customers to buy and more. So, for example, we have, you know, Susie is coming to our online shop and she has found a product that she loves. Maybe it's a beautiful watercolor painting that has been turned into an art print, and she wants to buy it. Maybe it's $30 she's gonna buy it and have it framed. How are we gonna incentivize her to buy a second item or even 1/3 item? So one of the ways that you can do that is by offering something free. Okay, The word free in shopping online is like a magic word. People love to see that word that like to hear that word When you and I say the word free, we're actually giving people and reason to perk up their attention. Everybody loves something free, even if it's something small or it's a little added on thing. But by giving something free, you're gonna actually encourage people to buy more. For example, maybe if they buy two pieces, they get the third free. Okay, Or maybe if they spend $75 in your shop today, they'll get free shipping. Okay, so that's actually something I offered my shop. I actually offer free shipping on orders that are $75 or more. Why? Because number one when people are spending $75. I feel like I'm at the point where I can absorb the shipping costs so it works for me, and it works for my customers, and I feel like that's a really great way to draw in more sales. Another way you can incentivize your customers to purchase more is by putting things together, as I talked to you about in the previous videos. So say, for example, one piece of your piece of your art sells for $25 for example, or obviously to itself for 50 so maybe you offer a set of three for 60 so that way they're getting $5 off every single piece so in the way they end up spending $20 each, so by incentivizing mawr and rewarding people for buying more in with price or with certain type of a service. Or maybe it's an extra goody that gets thrown in if they spend over a certain amount. What you're doing is you're just giving them reasons to keep shopping. So it's kind of like when you're in a store and I've had this happen 1000 times where I'm in like say hmm or like some kind of a random store. I'm buying a T shirt and I go over to the T shirt rack and they've got single T shirts. And then they've got another section beside it where they offer three sets, okay or like Or this happens on a buying clothes for my daughter because kids clothes are always grouped in sets, so Won T shirt might be $8 or three for 20 you know? So obviously I'm gonna buy the three for 20 I Instead, I initially walked in the store. Think I'll spend 10 bucks, you know, maybe 10 or $8 whatever. And now I've left spending $20 plus tax so they've kind of one, right? They won that that game there. It's kind of like, you know, they say that the casino always wins. It's kind like, in this case, the store one, OK, because they they got me to spend more than I was expecting to spend. This happens in Target or a lot of these big department stores when you're there and they give you a little incentives to buy more like when you spend, you know, X price. You get this this discount on DSO This works in marketing in person. This is great for in person events like trade shows, craft fairs, holiday markets where you actually have a bin that says, you know, buy one. Get the price for this by to get the price for this by three, you're gonna get an even better price. So you're always giving incentive for people to spend more money with you and that for them to actually walk away with more of your products, the more product to walk away from with you, there's actually something about that. There was, like a bit more of it, even more and more of a trust, So they just buy one print they bought, like several prints from you. So that's a very, very cool thing. Then they could always give that piece of way to have a friend who could make it as a gift for a friend. And now you have not just gotten one customer, but you've technically got more than one, maybe two or even three customers out of it, because maybe one was the customer. But now you've got three different people who have now have their eyeballs on you as an artist in on your online shop so that they can come back around later. So this works in a variety of ways, but incentivizing people to buy more is very very. Or did I also always want to encourage Rio current purchases? So say, for example, you have somebody buy a product from your online shop. What you want to do is send them a thank you note over email in some way. Depending on the shop that you sell on, they'll have notifications you can have automatically set up. So for me, on etc. I have an automatic notification and any person who buys a product for me they got a thank you note with, ah coupon code in that thank you note so that their next purchase they're going to get I think I have it set to 25% off their second purchase like they're coming back to me. So I sent him a code, and it's kind like a thank you code or whatever, and it's a really, really great way to get people to come back and spend more again with you on. And it's a really, really awesome way to develop relationships because it's actually five times easier to sell somebody something who's already bought from you than it is to sell somebody something for the first time. I want you to think about that. If they're already there. Okay, they already have their credit card out. The person's already there, ready to buy from you. Give them a reason. Anything, just to buy more. Okay, maybe it's even on the actual finally, you know, buying page. Maybe you have a way that you could also say customers also bought this Do you want? This is well, so if you have that capability within your online selling platform, you could do that. That's what we have in marketing, calling up sell. So within your online selling platform, there's an option where you can actually add products of your of your own shop to the up sell and options, saying things like, Do you want to also add this? It's kind like the saying, Do you want fries with that? Do you want to also add this car? Do you also want to add this extra print that will go really well with that one? You know, you want to make it really, really clear. And if there's ever a way that you can do that you want encourage that OK, another way. You can also keep people in your store. Buying more is when you are actually writing up your listings and you write your descriptions inside of your descriptions. Okay, you want to also include, um, you know, things like this print looks awesome or this art piece looks great beside my other priest. That looks a lot like similar tone or similar messaging. So if you like this one, you're probably gonna love this one, so you might want include a link inside of your actual description of your listing. You want to include a link to another item, Okay, Because I realized not all selling platforms have the up sell option where you're actually gonna be able just add things that's a bit more of a sophisticated e commerce site. Not all sites have it. So if yours doesn't, then you're gonna want to think about how to actually add links to other products inside of your store. Maybe they've already added this item to their other car shopping cart. And now they're like, OK, I'm cool, I'm done. But if they see something very clearly written, if you love this piece, you'll also love this one. You might be inclined to go ahead and buy more and again the number one way I found to gain to have an incentivised extra buys within my online shop is by it with price. So if I give them some sort of a break in the price, something with the word free in it again is absolutely Ah, win. So what I want you to do is go to your worksheet and actually right down on number seven, how can you really incentivize people to buy more products from you in your shop? So maybe For some, it will be to add something free to the listing. So say, buy one. Get you know, here's the price. By two, you get a discount of a certain percentage by three. You get the third free you don't mean, or maybe it's buy two. Get one free or it's by four. Get one free. Whatever it might be for you, you want to find out a way to offer something, maybe free or a discount again. Free shipping is always an amazing thing, especially if you offer, like local shipping, because then you're not eating too much of a cost. You may want to control that to some degree get because sometimes you might say free shipping. And then somebody like overseas will buy from you at which happens all the time to me. And then it's like, you know, $25 to ship in our pieces like that. So you want to be sure that there's a bit of a limit there, but maybe for local products you offer free shipping. That's a great way to incentivize people to buy more if they hit that mark. So maybe you're Marcus. $50 have to spend or $75. I would say those air some good numbers to try starting out with and trying out and seeing how that helps you to incentivize more purchases. So go ahead and fill in your worksheet on number seven and let's go on from here. 9. Conclusion and Encouragement: Hey, guys, I want to thank you again for taking this course on the seven steps to a best selling art, Siri's. I hope it's really served you as you are building your own art. Siri's. And I really hope that this is helping you when you launched to really make a big splash. As I was talking about the beginning of this course, Rylance a little trickle. We want people to know that you are coming on the scene that you're are pieces of coming on the scene with a big, big splash and making lots of noise. We want to make sure that you are really ticking off all these kind of boxes, so to speak, so that you're really equipped when it comes to serving people in the best way to encourage not just a beautiful art Siri's but a beautiful art. Siri's, that is selling. Okay, I want your pieces to be best sellers and to be selling for you for years to come. Now, whether you're selling originals or limited editions, maybe a form of a print, or even as a printable or a digital downloaded piece, you wanted to be something that continues on and also that sells through really well. And I hope that by going through these seven different steps that it's really equipped you to do that. I want to encourage you to keep going and to go ahead and to really launch a powerful, powerful Siri's and at the point of launches, really, where all those kind of moments of fear come up. But I want you toe go all the way through and actually launch your art pieces to the world . There's always gonna be a lot of different things that you can do when it comes to launching. But I want you to take the courage to actually put your art out there to really step out and let people see your art and have the opportunity to not only buy your products, but to buy more than one piece by solving problems with your pieces. By finding ways to hit on popular trends by creating great gift ideas, I show your customers how they can actually even use your art by creating memorably unique artwork by making it super easy for your customers to buy from you and also with as a cherry on top by actually incentivizing them to by not one, not two, but even more pieces. We want to encourage people to come back, and when they do common, when they do have their credit card out to buy more again, I hope that this course has really encouraged you, and I look forward to seeing how you grow your our business and I'll talk to you soon.