7 Simple Steps to Small Scale Advocacy Action | Melissa+Michele Agitate Academy | Skillshare

7 Simple Steps to Small Scale Advocacy Action

Melissa+Michele Agitate Academy, Live The Uncorked Life

7 Simple Steps to Small Scale Advocacy Action

Melissa+Michele Agitate Academy, Live The Uncorked Life

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9 Lessons (27m)
    • 1. Intro

    • 2. Step #1: Commitment

    • 3. Step# 2: Lights, Camera, ACTION!

    • 4. Step# 3: Objectives

    • 5. Step# 4 : Key Messages

    • 6. Step# 5: Target Audience

    • 7. Step # 6: Products

    • 8. Step# 7: Pathways

    • 9. BONUS!

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About This Class

Are you passionate about a social cause but aren't quite sure how to advocate for it?

In this class, you'll learn that advocacy can be simple and easy through 7 simple steps. 



This course will also strengthen your knowledge of communication strategy and planning as these skills are seamlessly woven into each step.

Need additional help? email us at [email protected] or [email protected] 

Meet Your Teacher

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Melissa+Michele Agitate Academy

Live The Uncorked Life



We believe in living lives that you love and designing it that way. Melissa is an artist, entrepreneur, storyteller, content & curriculum maven, facilitator, a mom, and a partner.

Michele is a wife, facilitator, Gender-Based Violence advocate/ educator, writer and communication and advocacy strategist. 

We run our businesses from home.  Through Agitate Media and Agitate Academy, we help people double down on their professional strengths and highlight their future strengths. We've worked with over 400 NGOs and small businesses to build capacity in their teams. This channel is a part of our online training program, Agitate Academy. Long story short, most of our work and all of the classes we'll teach here can be summed up by one statement... See full profile

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1. Intro: Hi there Are you passionate about or working around a particular cause but aren't quite sure how to spread the word around your cause. You are in the right place because I am Melissa Matthews, pictured here on the left and next to me is my twin sister, Michelle Matthews Morante, and we are the co founders of Agitate Academy. We have helped over 400 NGOs and small businesses build their capacity toe advocate around their causes, and in this course, that's exactly what we're going to do. Advocacy can seem overwhelming, but it is simply getting people excited about your cause. As excited as you are, it's about speaking up and speaking out. And so in this course, seven simple steps to small scale advocacy action for activists, advocates, CBO's and NGOs. We walk you through seven steps that absolutely essential for every advocacy action plan. In these seven steps, you learn how to commit to developing an effective action, how to choose the right action for you, how to set achievable goals, how to craft your message, how to define your message, and much, much more. So let's march in in to the next video and get you started 2. Step #1: Commitment: hi and welcome to Step one of the seven simple steps to small scale advocacy actions. This step is commitment. In this step, we are going to declare our commitment, identify one ally and complete a simple commitment statement. Our declaration is simply naming the issue. We are committed to implementing an action around. So let's say I want to work on gender based violence. I am declaring that gender based violence is the issue that I am going to form a small scale efficacy action around it is that simple. This step can be a bit of a chicken and egg situation for some of us. So if you are the type of person who absolutely has to know what issue you working on before you decide who you want to work with, this step is your chicken. And Step two is your XO. Skip on ahead to to the video for Step two and come back to this one. Once you've decided who you want to work with. If you have a wish list of people that you want to work with for any issue for any reason than this is the step that is going to be your egg and you are going to start right now. So keep watching this video. We're gonna identify an at like and buy In doing so, we are going to brainstorm the possible people and groups that we wanna work with to achieve this particular action and commit to engaging them. So there is a worksheet called the Brainstorm work she in your your project section of the class page and to the questions on that page to help you get closers Toe who on your list, You really might want to engage for this project, their number, factors that might come into play. So you really want to take your time and answer the question So you identify the right ally and now we are going to complete our simple commitment statement, which you can also fly in the your project section of the class page. This is what it looks like. So you're going to say your name and the small scale advocacy action plan it's going to say we, you know, commit to developing and implementing this action plan, and why is this important is because they're a strength and members. And so the more people you have on your side the large of an audience you have access to. You know, um the more support you have in launching your advocacy action and it reaching, um, more people and reaching its full potential. So also, accountability. Having things written down really makes a commitment rial for a lot of people. It makes you accountable toe both what you say you're going to do and to the people you're going to do it with that you're gonna uphold your end of the bargain and vice versa. So we're going to meet back in the next video step to see you there. 3. Step# 2: Lights, Camera, ACTION!: going to step number two of the seven simple steps to small scale advocacy action, and this step is lights camera action. In this step, we're going to do two key things. We are going to identify types of small scale advocacy action, and we are going to create a simple and easy to achieve list of small stare advocacy actions that we would like. T take some examples of small scale advocacy actions are one setting up a stakeholder meeting stakeholder meetings. Me. You are inviting people with a vested interest in the cause that you're working on. Earlier in this course, I mentioned gender based violence. So let's say I'm setting up a stakeholder meeting around gender based violence. I would be inviting survivors with gender based violence practitioners who are working around gender based violence and potential vulnerable communities to gender based violence . The conversation in of itself the meeting in of itself is a small scale advocacy action. Another example of a small scale advocacy action is a phone campaign where you may be calling people to build awareness around your cause. Um, also what a media campaign is a great example off a small scale efficacy action. That would mean taking out radio ads, TV ads, maybe even doing social media posts around your cause, building awareness or outreach. So now that we have a jumping off point and we know what some examples of small scale efficacy action are, we can take a few minutes and free. Write a list of the actions that we might want to take for our cause. Take your time. And don't feel to yourself after you've written out an entire list of possible actions that you'd want to take, stop and review your list. Scratch off any action that requires more money, more time or more energy than you or your AL I have to give at this moment. The reason that we say this is because small scale advocacy actions should be just that. They should be small and achievable if you are. If it's too involved. If it takes more time or energy or more money than you have right now, you'd be more likely to sideline it or not able or not be able to execute in the manner you would like, because you don't have the resources to do it right now. A small scale advocacy. Action by definition means that it is something that you conduce you right now without any additional my needs, time or energy that that you don't have to spear. Keep it simple. You want to simplify your actions and make them as bite sized and manageable as possible. So if you want to do a petition and get 100 signatures, go ahead and get 10 signatures and ask those 10 people to find 10 more people to sign. It is about working smarter, not harder. Once you're satisfied with your simplified small scale advocacy actions, write them down on the small scale advocacy action template. This is the actions a portion of that template document that you will find in the your project section of the class page. Why is this important? Setting specific and achievable goals is absolutely pivotal to this process because it will help you to define and set the tone of your messaging and your target audience. You want it? Um, it helps you to set the tone of the entire action because you are defining what you're gonna do, which will help you define who you want to target and what you want to say to them. So this is absolutely pivotal. As is you joining me in the next video, so see there. 4. Step# 3: Objectives: Hi there. And welcome to step three of the seven Simple Steps to small scale advocacy action. This step is objectives, And in this step, we are going to move into the detail section of our small scale advocacy action plan and define advocacy action objectives as a whole and then write a list of our own objectives. So objectives are the changes we want to see around our issue through our actions. What do we want our audience to do or what do we want to see Change as a result of our action, for example, Um, do we want to see more conversations around gender based violence happen? Or do we want to see gender based violence groups working together to build awareness on the issue? To be one, to see people stop littering or start recycling? These are all objectives that you can have that will help you in the long run measured the impact of your actions. What are the changes? You want to see? A list of three things you hope to achieve through your advocacy action. These are your wise. Why are you doing this action? Um that they are going to be the answers to the problems you want to solve. As I listed in the previous slide, these are the behavior changes you want to see. It's the, um or the small changes that you think will be noticeable. Um, after your action is achieved. So this is the objective section where you will list your three objectives. Why's this important? This step helps us to clearly to find the purpose of our action. I recently read a quote. Ah, person with clear purpose will make progress even on the roughest road. Ah, person with no purpose will make no progress even on the smoothest road. Thomas Carlo. So we want to be the person that makes progress even on the roughest road. See in the next video. 5. Step# 4 : Key Messages : welcome to Step four of seven simple steps to small scale advocacy action, and this step is key messages. In this step, we are going to continue on in the detail section of our plan by defining advocacy, action, key messages and making a list of our own key messages. Key messages are the strong points we want to communicate to our audiences, whether it's not to drive drunk or, um to know the warning signals of gender based violence. Those would be some key messages. What are you trying to say or convey? So we are now going toe work on our list of the three strongest points that we want to convey through our small scale advocacy action. Use the simplest language possible. As I said in the last video, simplicity breeds clarity, and we want to be clear. This is the part of the small scale advocacy action plan worksheets that where you can write down your key messages. Key messages are important because these are your chance toe present, a call to action for your audience. What do you want them to do about the issue that you're working on? Is it awareness? Is there a small behavioral change you want them to make. Do you want them to sign a petition? This is where you let them know how they can help. So work on that and then catch me in the next video. 6. Step# 5: Target Audience: hi there. And welcome to Step five of the Seven Simple Steps for Advocacy Action, And that step is target audience in this dept. We're going to continue on in the details section of our small scale advocacy action plan by defining a target what a target audience is and identifying our own target audience. Your target audience is what are the people to whom you want you to communicate? Your message is, who are you targeting this three of the most important groups of people you want to reach through your action? Earlier throughout the course, I've been using the example of gender based violence, my target audience, maybe audiences who are more vulnerable to gender based violence. So I may want to go into the schools and deal with Children between the ages of five and 12 because they may be seeing things at home. Or, um, I might want to work with groups who have already experienced gender based violence. So I would be doing with victims. So you have to decide who you really are targeting who your key messages I aimed act. And this is the sheet where you would list your three tap. Um tell your audiences in the advocacy action plan. Why's this important? Know who you're talking to help you to refine your messaging. It does not help you to define your messaging, but it helps you to refine your messaging so you would have already known what the key messages are. You want to get out there, and once you know who you're talking to, you can tailor your message so that it hits home them. And it also helps you to decide on the best ways to present those messages we'll see in the next video. 7. Step # 6: Products : Hi there. And welcome to step six of the Seven Simple Steps to Small Scale Advocacy Action. And yes, I start step six, we are winding down. So let's get into this step, which is products in this step, we're gonna continue on into the details section of our small scale advocacy action plan by one device defining communication products as a whole and making a list of the products that we feel will work best for us communication products are the tools that we use to present our information to our tiger audiences. So that could be video audio, power point, Excel, spreadsheets, printed documents. These are all examples of communication products as we think about the communication products that we no while and, um like to use, we want to think about the best products to use to communicate. Our message is so list we of the products you think would work best for you when you're considering the tools that you want to use to present your information, think of products that you have complete access to and the and 100% capacity to use this. This is a time to be mindful of China experiment with new products that you've never used before. You really want to present your information in the best light possible. And in my opinion, the best way to do that art is to use tools that you're very familiar with. Now, this is the worksheet within the small scale advocacy action plan where you're gonna list your top three products. Why's this important? How you communicate your message can be just as important and impactful as who you're communicating it to and what you're saying. You want to make it attractive and lay it out in the best possible light. So I'm going to be it. Torri. Now is not the time to experiment with new presentations or new products that you've never used before. Use things you're comfortable with that allow you the latitude to lay all your information in its best light and catch me in the next video 8. Step# 7: Pathways : hi there. And welcome to step seven of the Seven Simple steps to small scale FXC action. And yes, I did say step seven. So technically, this is our last step. But you wanna hang in there because we have some bonus material for you. But this step, his pathways. And in this step, we are going to continue on in our in the details section of our small scale advocacy action plan by one, defining communication pathways as a whole and to making a list of the pathways that will work best for us. Communication pathways are the methods we wanted used to get our information out. So, radio, TV, social media, these are all examples of communication pathways. Now, you really want to think long and hard about how you want to disseminate your messages list three of the pathways that do you think will work best for you to disseminate your message . But you want to consider these three things You're contexts and access to pathways. So, like, do you have a connection at the radio station? Does your organization get free air time once a month or twice a month? That's something you would want to take advantage of, um, who is your audience, and how do you primarily reach them? Where do they interact with you? Have you had great success with email campaigns or on social media? And the other thing is experimentation. Unlike the products which will affect how you lay out your information experimenting with pathways, especially if you are trying to cultivate a new X. A new audience is very good. You want to experiment and see where these people want to interact with you, who they are and how best to communicate with them. So you want to try as many different pathways as possible to reach them. This is the pathways part of the A small scale advocacy action plan, where you're gonna list your top three pathways, which you can find in the your project section of the class page with the overall small scare advocacy action template. Why's this important? Your message has to be accessible to the people you're trying to reach. Um, it's very app propose that we have here. If a tree falls in the forest and no one is around to hear, it doesn't make a sound. We want our small scale advocacy action plans and our small scale advocacy actions to make a sound. We wanna have an impact. We want to see our objectives realized. And the best way to do that is to not support our own efforts but to disseminate our information in the best ways to our particular audiences so that they hear us so that they feel a so that they make the changes we want them to make. And thank you for sticking in for all seven parts of the seven simple steps to small scale advocacy action. And please stick around for the bonus steps because it's really gonna help boost your plan . So see in the next video. 9. BONUS!: Hi there. And welcome to the Bubba Bubba bonus step for the Seven Simple steps for small scale advocacy action. And that makes this step number eight. And this step is weighing the fruit of your late bit. And we're gonna be talking all about evaluation methods and indicators. In this step, we're gonna define evaluation methods and indicators as a whole and make a list of our own evaluation methods and indicators. Evaluation methods and indicators are the ways in which we assess the success or failure of our actions. Seriously. Consider what will make your advocacy action a success to you. A new organization. Take the time to write down 3 to 4 markers or indicators of success. Um, would it be how many people you reach? 101 150 10 15. All of those things will lie specifically with you or your organization or your allies, but you need to write it down. Is it? Is success going to be defined by the way in which the people you reach respond to your small scare? Efficacy action? What does that mean? And what does that look like? How you gonna measure that? These are all things you really want to consider. Also, consider that the use of your resource is and time are valuable and should be accounted for when assessing the success or failure of any action on what I mean by that is if you spend 100 hours working on your small scale advocacy action and you only reached 10 people. Is that a success, or is that a failure? How would you read, too, The way you're working in the future on a future small scale advocacy action so that you are utilising your resource is to their full potential. This is the evaluation methods and indicators part of the small scale of Cassie Action Plan template, which again you can find in the Europe Project part of the class page. So here's where you're gonna list your 3 to 4 markers of success. Why's this important? Even failure providers with valuable lessons about our causes, our audiences are chosen actions, and the use of our resource is you really want to embrace whatever data comes out of your small scale advocacy action as a learning opportunity that maybe you were working in the right way and you can scale to from a small scale advocacy action to a large scale advocacy action on. Maybe you need to scrap the whole thing and start again or find new ways of working based on how your resource is were used. All of this is valuable information, and we are really excited to have had you in this course. And we hope that all the information that you got here was valuable. Stay on the lookout for, ah, an extended course which will talk about this portion of it. The monitoring and evaluation impact measurement Um, evaluation, um, in the future from ice. And thank you so much again for joining us for the seven simple steps for small scale advocacy action. Ask us any questions or let us know how your small scale advocacy action is going in the class on the class page or email. Us will have both of our emails listed both myself. Melissa EMI shows e mails will be listed on the class page so you can let us know how you're doing where if you need any advice, have a great day and go forth and make change