7 Simple & Proven Amazon PPC Campaigns | COMPLETE Step-by-Step Guide (Part 5) | Sumner Hobart | Skillshare

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7 Simple & Proven Amazon PPC Campaigns | COMPLETE Step-by-Step Guide (Part 5)

teacher avatar Sumner Hobart, 7-Figure E-Commerce Entrepreneur

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

38 Lessons (5h 4m)
    • 1. What Is The Amazon PPC Secrets Masterclass?

    • 2. What Is Amazon PPC & How Does It Work?

    • 3. Amazon PPC Terms Simplified

    • 4. Amazon PPC Campaign Types

    • 5. Do This Before EVEN THINKING About Advertising On Amazon!

    • 6. Keyword Match Types Explained

    • 7. The RIGHT Amazon PPC Campaign Structure

    • 8. What Is Your Goal? (MUST WATCH!)

    • 9. Choosing The Right Bidding Strategy

    • 10. Selecting The RIGHT Starting Bid

    • 11. Portfolios - Keep Your Campaigns Organized!

    • 12. Sponsored Products Ads (SPA) Intro

    • 13. Where To Find Everything In The Amazon Advertising Dashboard

    • 14. #1: Auto Campaigns

    • 15. #2: Exact Match Campaigns - Your Biggest Sales Drivers

    • 16. #3: 2 INSANELY Effective Exact Match Campaigns

    • 17. #4: THE MOST Powerful Keywords To Target With Your Amazon PPC

    • 18. Effortlessly Generate A List of Profitable Keywords (No Tool Required)!

    • 19. Get High-Demand, Low-Competition Keywords With Helium 10

    • 20. #5: Phrase Match Campaign

    • 21. #6: Broad Match Campaign - Discover Even More

    • 22. #7: ASIN Targeting Campaigns - DOMINATE Your Competition

    • 23. Quickly Find Low Competition Product Targets

    • 24. Sponsored Brand Ads (SBA) Intro

    • 25. #8: INSANELY Converting Headline Search Ads (HSA) Guide

    • 26. #9: Super Powerful Video PPC Ads

    • 27. Sponsored Display Ads (SDA) Intro

    • 28. #10: Simple Sponsored Display Ads (SDA) Setup

    • 29. BONUS SECTION: Step-by-Step Amazon PPC Optimization

    • 30. COMPLETE Amazon PPC Optimization Checklist!

    • 31. WALKTHROUGH: Weekly PPC Optimization In Campaign Manager

    • 32. Save Time & Optimize Campaigns Like The Pros

    • 33. WALKTHROUGH: Weekly PPC Optimization With Bulk Sheets

    • 34. 3 Amazon PPC Tools To Save You Time

    • 35. Scale Your PPC Campaigns For More Results Using Search Terms

    • 36. Find Important Keywords You May Be Missing!

    • 37. Search Term Reports - Scale Your PPC Campaigns

    • 38. LAST STEP!

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About This Class

★★★ How To Set Up & Optimize 7 Simple & PROVEN Amazon PPC Campaigns In MINUTES! ★★★

(EVEN IF you’ve tried before and failed or have ZERO experience with advertising ANYTHING online.)

The problem with Amazon PPC & Amazon Advertising is that there is SO MUCH misinformation online!

Internet Gurus lie about their stats and make it sound so easy while actual PPC experts try to make it sound like the most complicated thing on earth in hopes to get you to buy their services or expensive courses.

This leaves you completely unsure and at the mercy of strategies from people who couldn't care less about your business or results which means you could waste THOUSANDS of dollars, hundreds of hours, and even lose your mind.

Luckily for you there’s a solution (and no, it’s not an overpriced, inept PPC consultant or a flashy Youtube video.)

Let me introduce you to the Amazon PPC Secrets Masterclass.

In this class you will learn the…

  • COMPLETE, step-by-step guide to create & optimize 7 HIGHLY converting Amazon PPC campaigns in MINUTES, EVEN IF you've failed before or have 0 experience!

  • Little-known, POWERFUL strategy for improving ALL of your Amazon PPC campaign performance TODAY the gurus don’t want you to know about. (Lecture 4)

  • How to get Amazon to work for you WHILE YOU SLEEP in as little as 5 MINUTES! (Lecture 6)

  • The one campaign you do NOT want to use when launching new products! (Lecture 7)

  • How to DOMINATE weak competitors’ listings and ethically steal their traffic for a surge in cheap sales & rank. (Lecture 8 - 9)

  • Gain the unfair advantage by (ethically) exploiting human error to drive customers to YOUR listing without ever seeing your competition! (Lecture 11)

  • How to get the customers your competitors forgot about. (Lecture 12)

  • Kick parasitic competitors OFF of your listing & dominate your market for even more RESULTS. (Lecture 15)

  • DANGEROUS MYTH about Amazon PPC and how to effortlessly avoid it. (Lecture 19)


Why do I have any credibility to teach you this topic?

Because I get results and show you how to do the same but don't take my word for it!

★★★★★ “This course is to the point with no fluff. It has unique campaigns (ones I have never though of but all that make sense) which I am implementing right now! I am glad I got this course and I would recommend this to anyone who wants to see an increase in their sales!” - Sarath S

★★★★★ “This was by FAR the best Amazon course I have ever taken. Very well put together , it was communicated perfectly with the absolute most helpful information by a long shot.I want to take all his courses and hire him as a business coach. Thanks so much, you really made all the difference.” - Christian G

★★★★★ “Amazing content. Affordable price. I highly recommend it. Sumner went straight to the point and explained clearly his strategies. As a new amazon seller, I am going to implement many of his ideas and see how it goes. Thanks a lot!!!!!” - Victoria A

★★★★★ “Sumner does such a good job on explaining everything in detail. I’ve bought every course he has and I’ve learned so much from him. Thank you!" - Mira M

★★★★★ “Really simplifies PPC so it's easy to understand and gives a great foundation to begin finding what works for your product with different strategies for PPC.” - Jill S

★★★★★ “Sumner is the man! His course is really good and helps cut through all of the noise on YouTube. If you want to take your PPC game to the next level, then this course is for you!” - Anthony G

★★★★★ “Material was excellent and straight forward. I appreciated that his way was not the only way but to think out side of the box. The only thing I would of liked more of is additional step by step on the bulk reports due to my lack of knowledge using spread sheets.” - Rebecca Y

★★★★★ “It has been very helpful for me to see that he has a lot of experience. I have begun to implement what he suggests and am already seeing good results!” - Itay A

Again, you are going to gain INSTANT access to this complete, step-by-step guide showing you how to set up & optimize 8 HIGHLY converting Amazon PPC campaigns in just MINUTES even if you’ve tried & failed in the past or have never advertised online before.

BONUS: Students who enroll now will ALSO gain exclusive access to my entire Amazon PPC optimization checklist & step-by-step guide which will help you save literally hours of time and money!

You have nothing to lose and so much to gain.


Meet Your Teacher

Teacher Profile Image

Sumner Hobart

7-Figure E-Commerce Entrepreneur




Hi, my name is Sumner!


I'm an e-commerce entrepreneur traveling the world on a quest to continually achieve a better life for myself and my family AND to share the life-changing knowledge I acquire in the form of affordable, detailed, & highly valuable courses here on Skillshare.


Do you want to…


Generate more income by creating & selling your own physical products on Amazon? Generate more traffic & sales to your website through Pinterest marketing? Build a brand you are proud of that stands out in your marketplace? Achieve your personal goals faster & happier than ever before?

See full profile

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1. What Is The Amazon PPC Secrets Masterclass?: Hello and welcome to the Amazon PVC beginner to advanced class. My name is Summer Hobart. I'm a full-time Amazon seller and Amazon PBC consultant. And it had the great fortune of simplifying Amazon PPC for hundreds of Amazon sellers and marketers to ultimately improve results, reduce a cost, and also reduce the amount of time and stress that's needed. And I'm here to help you do the exact same in this class, you will gain a step-by-step guide to effortlessly create seven high converting Amazon PPC campaigns, simple Amazon PPC strategies to lower your ACO starting today. How to stop competitors from stealing your sales? Now, how to easily beat weak competitors and ethically steal their customers. How to make Amazon find profitable keywords while you sleep. How to identify and target extremely low competition keywords and so much more. All resources mentioned throughout the lectures can be found in the project and resources section of this class. If you have any questions about any of the course material, let us know in the discussion section of this class and we'll get back to you with answers as soon as we can. And lastly, once you get a feel for the class material, we would greatly appreciate your honest feedback here on Skillshare and really excited to have you. We're here to help you as much as we can along this exciting journey ahead. And let's go ahead and get to the first video. 2. What Is Amazon PPC & How Does It Work?: So what exactly is Amazon PBC advertising and how does it work? Well, we're going to cover that exact topic in this video. And keep in mind, we're going to be going into a lot more granular detail that'll make a lot more sense of this as we go on. But I just want to make sure I give you a very solid overview of what Amazon PVC is and how it works. So Amazon PBC literally stands for Amazon pay per click advertising. This is an advertising platform hosted by Amazon for the Amazon search engine to where basically as an Amazon seller, I haven't Amazon listing. And I can tell Amazon, hey, Amazon, I want to take my listing and promote my listening for very specific keywords. And I'm willing to pay to promote my listening to these keywords, to basically push my listing up in the search results. So more people see it and more people are searching for my type of product. They see my product, they're more likely to buy, right? So we're spending money to increase visibility on Amazon of our Amazon listing in order to get more sales on Amazon. And what's great about this advertising model, which I really, really like, and we'll go into a lot more detail about it, is that you only spend money when someone actually clicks on your ad. Now, it's not just when someone buys from you is when someone clicks. So a lot of times clicks won't convert into sales and we'll talk all about that. But pay-per-click literally means you only pay when someone clicks on your ad. And how the advertising works is you have a listing, you tell Amazon here's the keywords I want to rank for. I'm willing to pay for those keywords. Push your listing up in those search results. And ultimately the reason for doing that paying Amazon is that your ultimate generate more sales and more profit than whenever you spent, right? That's the whole point. I'm gonna show you exactly how to do that, okay, so that's the technical definition. I know it may still be a little bit difficult to grasp. So I'll just show you a very simple a couple examples. Okay? So there are two big ways. Big types of Amazon ads, okay? There are ads in a search result page, as well as ads on the product detail page, which I'm gonna show you right now. So let's say that I'm accustomed on Amazon and I'm interested in buying a taco holder. What I'll do is I'll go to Amazon.com or amazon dot ca or whatever other marketplace. Go to the search bar type in taco holder, hit Enter. And as we can see, look at this top search result here, right? This is an ad, okay? And specifically this is a headline search ad, okay? And the reason you know that is because you see the sponsored right here, they look a lot similar to your, you know, your own listing, but they'll have kinda sponsored text there and that signifies that it's an ad. Okay, so this is one example of an ad and guess why? So this sellers pay Amazon to get more visibility for taka holder to ultimately generate more sales for the term taco holder, right? It tells me generate more profit. If we keep scrolling down in the search results, you can see here that all of these are also different types of ads as well. These are sponsored product ads or SPAs. So we see, and we know that because it has sponsored here and all four of these right here, they look almost identical to a listing, right? They have the reviews, the price point, they had the title, right to have the image. Everything's the same except this little sponsored and that's the only difference. Okay. And that's only difference that customer see on Amazon when they look at the sponsored products are the ads versus the organic listings. Okay, so that's one example. This is in, this is the example of ads that appear in the search engines page. We can see when someone types in a certain keyword into the search engine. And here's the result. These ads that are being shown are on the search results page. But your ads can also appear on product detail pages. And what do I mean by that? Well, let's scroll up. So let's say just continuing on with his example, I typed in taco holder because I'm interested in buying a taco holder. Okay. I looked through the search results and I see something that really appeals to me, okay, I see an option, so I click on that option and it takes me to the product detail page with the title, The reviews, the bullet points, all of that, right? And what we can do, and if you do this for yourself in and look at this for yourself, is if we scroll down, k was keep scrolling down. I have lot of plug-ins and things like that is we get to the section says products related to this item. And if we see the first option here, this is sponsored, okay? So this is, this is an, another example of an ad, but it's not on the search engine page or the search results page, I should say it's on the product detail page. If we keep scrolling down, here's another sponsored ad. And if we keep scrolling down a little bit more, OK, we get to the products related to this item section. Again here more sponsored ads as well. So basically, and I will show you how to target different product detail pages, the different types of advertising, all of that. But this is just kind of an overview of what Amazon PPC is, what it looks like and just the overall how it works, which is really straightforward. You're paying Amazon to promote your listing to get more visibility for very specific keywords as well as certain product detail pages which we'll talk about more. So hopefully this makes a little bit more sense. Keep bearing with me because I know it'll get easier and easier and more clear as we go on. So but hopefully this was helpful if you have any questions about this or anything else at all, then of course, let me know in the Q and a section and I'll get back with you soon as I can. Hopefully it's helped and go ahead and get into the next video. 3. Amazon PPC Terms Simplified: As you continue on your Amazon PVC journey, you're likely going to come across a set of terms that seem very, very confusing or even scary, but in reality are very simple and also are very, very important to understand. So in this video, I'm going to cover as efficiently as I can some of the most important and common Amazon PVC terminology and simply define it for you so you understand it and can reference back to this video if you ever need a refresher. So I'm just gonna be kinda defining some common Amazon PBC terms in this video and in the future, I'll be showing you kind of why these terms are important and what to do with the data relating to these terms. So we'll make a little bit more sense and I'll show you what to do later. But right now just what they are. And specifically we're gonna be covering bid budget impressions, CTR, CPC, a cost or a COS, and then Rohe's. Okay, so we'll go ahead and begin with bid. So bid is the maximum amount of money you're willing to spend per-click and bid. It is also known as max bid and Amazon PBC. So this is the maximum amount you're willing to spend for every click that you get on your ads. So someone sees your ad, they click with Amazon PVC advertising, that's how you get charged. You charge every time someone clicks. So if your maximum bid or your bid is $1, that means you're willing to spend up to, not necessarily right at $1, but up to $1 every time someone clicks. And we'll go into more about setting your initial max bid in terms of how to optimize your bidding, which is very, very, very important to Amazon PVC on other digital advertising platforms as well. And a lot more detail later, but that's your bid is. Next. Budget. Budget is the maximum amount you're willing to spend period. So there's daily budget, which is the maximum amount you're willing to spend per day in total advertising. But basically, how much do you want to spend on Amazon PVC every day? That's your daily budget, okay, so that's the difference between budgets and bids. Budget is the total amount that you're willing to spend bids or what you're willing to spend per-click. And again, this is up to OK, just because you set, and this is where a lot of people get tripped up. If you set a daily budget, for example, to $10 per day and your Amazon campaign manager account. That does not mean that you will spend $10 every single day. It means you're willing to spend up to $10 a day and maybe certain days he spent $10. But other days you may spend eight or five or even $1. So just keep that in mind, both for your bids in your budgets. These are really, you can think of them as max bids and Max budget, the maximum you're willing to spend forbids it's per-click for budget, it's per period. So per day, you can have a monthly budget that you allocate per month, annual budget, a campaign budget. So this is how much you're willing to spend on this campaign versus another campaign. That's all it is, just the total amount you're willing to spend. Honestly, really, really simple when you get down to it. Next, we have impressions. This trips a lot of people up, but it's very simple. Impressions are views. So if your ad in Amazon PBGC has 1000 impressions, that means it was seen or it was viewed 100 times. This does not mean that a 1000 people saw your ad. It means that you're addressing 1000 times. In theory, there could be one person who just loves your product and looking at your product so much. And one person could be clicking on your ad, or sorry, not clicking on your ad, but viewing your ad and seeing your AD 1000 times. That would be basically a reach of one and impressions of 10000. But again, that usually isn't the case. That's just kind of theoretical because keep in mind that I'm saving with kinda YouTube views. Views are the number or the number of impressions with the number of times, for example, a video see on YouTube, it's not the number of people who see. So hopefully that makes sense. So that's what impressions are. Next is CTR. This is your click through rate. And specifically what is click-through rate? So click-through rate by definition is air. The formula is your clicks divided by impressions, okay? So how many total clicks that you get divided by the number of impressions. So for example, let's say that our ad received ten clicks with 1000 impressions. So we're gonna go back to the formula that's ten clicks divided by 1000 impressions, like we see here. We get a click through rate of 1%. That means 1% of impressions turned into cliques. And generally though this isn't always the case, but generally a higher click-through rate is better than a lower click-through rate, right? So imagine a click through rate of 100%. That means if we had a 1000 impressions, a 1000 people, 1000 clicks, that's every single time we get an impression, we get a click which is, I've never seen that happen in the real world, especially when there's a large dataset. But ultimately that would be amazing, right? That every time or add a scene, someone clicks on it, right where the opposite, if we have 1000 impressions and 0 clicks, we have a click-through rate of 0%. So compare clickthrough rate of a 100% to 0% rate. That means 0, no one is clicking on our ad. So that's not, generally not good, right? So generally higher click-through and is better than lower. But I'm gonna kinda show you different ways of analyzing this metric. And actually, you know, basically instead of just a what Michelle, you what to do with it later in future videos. Ok. Next we have CPC, so they get their CTR and CPC, a lot of the PPC, CPC CTR, right? A lot of words have gotta get mumbled, but, um, just think about it logically. Ctr, click through rate, just think about those kinda letters. What they stand for, CPC is cost-per-click. So PPC is, is pay per click, right? Because it shows that you pay every time someone clicks on your ad. That's all that PDC means. Cpc. And I know there's a lot of overlap is cost-per-click. This is how much it costs you every time you get a click. So for example, maybe you're willing to spend $1 per click, ok, that's what you're willing to spend, that's your bid, okay? But your cost-per-click is $0.50. So you are willing to spend a dollar. But on average, let's say that you spent $0.50 every time someone clicks. Okay, so that's kinda how you can think about it or how it makes sense. It's kind of related to bid. But again, CBC stands for cost per click, and the formula is Ad Spend divided by clicks on your ad. So for example, let's say we spend $10 in advertising and that $10 generates 20 clicks, okay, then what is our cost per click? It's $0.50, okay? Because we have $10 that got us 20 clicks. For example, if $10 got his ten clicks, That'll be a dollar per click, right? Because you spend a dollar for every click here we spent $0.50 for every click, 56 times 20, that's $10. Okay, so again, you can go back to this for reference. It'll make more sense in future videos when we actually apply some of these metrics and learnings. But this just kind of as an overview that you can refer back to. So that's CPC or cost-per-click. And we're almost done. There's only two more. So next we have a cost, which you'll also hear people on YouTube or other places referring to this as a COS. There's not really a right or wrong way. Both are the same and it stands for advertising cost of sale. Apologize that I'm covering that up here, but let me just move myself out of the way. So they go advertising cost of sale, OK. Just to show that. And this is how much it costs to generate a sale. So specificly to kind of simplify this a little bit more, a cost formula is ad spend divided by the sales that you generated from the ad, okay? Because the reality is think about it. You can spend money on advertising just in theory, someone sees your ad, but they don't buy right away. But maybe they tell their friends about this Kuulab they saw and their friend buys a gun just in theory. So you kinda gotta sale from that ad, but it's not really trackable in this case, right? For your a cost, it's your ad spend divided by the sales directly from your ad that you know came from your adds. That makes sense. So to make it a little bit more clear, let's say that we spent $20 on Amazon PPC advertising, and that $20 generated $100 in revenue from advertising, right? So $100 in advertising and sales from advertising, okay? So then would be 20 divided by 100, right? That's $20 divided by 100 or 20 divided by 100, which would come to 20%. And it's expressed in the form of a percentage. And just for reference. So number one, a cos is a very important metric in my view and what I use to optimize and what a lot of other Amazon PVC experts that I'm connected with use for their clients accounts. And generally from what I've seen, kinda industry wide, basically a cost is a great metric to kind of to target, right? So, so everything else is kinda built around. You're a cost or a lot of your decisions are going to be built around you're a cost, it's a key metric to focus on is basically what I'm saying. And in terms of what is a good a cos from industry wise, what I've seen, number one, it depends on your objectives. But even with that being said, I've seen that it's around ten to 30% for my wife and I in our Amazon business, our target Amazon PDCA cost is 30%. That's our goal where I have a client where her goal is 10%. So I'm again, ten to 30% is usually a fairly good range, though it depends completely on your goal. And we'll get more into that in future videos, but just kinda wanted to make that clear and we'll go into a lot more detail about ACO sites. Want to highlight that it's important and just a little bit more information about it. So hopefully telephone, sorry, I know it's over the place a little bit. And then lastly we have rho as or ROS. This is your return on ad spend. Ok. This is basically like, it's, this is a new kind of metric that are newer metric that Amazon is introduced to the Amazon PVC platform used to be a cost was kind of the holy grail is kind of like the most commonly kinda referred to term or one of the most commonly refered two terms in the Amazon PVC community. But recently Amazon's kind of really kind of pushed the ROS metric into our campaign managers, which again, we're gonna talk about more of that sounds complicated. It's really not, it's really simple. So that's why I'm kind of going to touch on it. However, I still like to focus on ACO S. I like that metric better. However, they're very, very similar to each other. A cost and rho as and you'll see why right here. So as we saw before, and let's just go back really quick. 2a cos. A cos is Ad Spend divided by sales from advertising, okay? Ro, As is ad sales divided by ad spend times 100%. Okay? So for example, going back to the same example, right? We spend $20 in advertising and Amazon PPC ads, and it generates $100 in revenue, okay? And then we multiply that by a 100%. So that would be again 100 divided by 20 multiplied by a 100%. That's five times 100%, which comes to 500%. Okay? So a row as a 500% is the same as at a cost of 20% is the same way, just a different kind of metric, a different way of analyzing. And you can kind of utilize whichever metric makes the most sense for you. Again, they're in a way, kind of the same thing, just different ways of portraying the same outcome. Just a different way. But like I said, I prefer ASUS. It's what's been kind of one of the key metrics used by Amazon PBC experts for years now. But this is a new metric. Amazon's kinda introduces a new way of displaying data. So wanted to touch on that. We will cover this in all of these other metrics in a lot more detail and show you exactly what to do with them in future videos. But hopefully this provides some clarity. Of course, if you have any questions about any of these terms or anything else throughout the course, definitely let me know in the Q and a section and I'll get back with you soon as I can. And without further ado, let's go ahead and get into the next video. 4. Amazon PPC Campaign Types: In this video, we're going to briefly touch on the three different campaign types in Amazon PPC advertising, okay? So when you go to your Amazon advertising dashboard and your sellers actual account and you click on create new ad, you're gonna get to a section that looks something like this and it may look a little bit confusing and you don't really know where to go. And we're gonna go to get a lot more detail in future videos. But I want to kind of briefly highlight because I'm sure a lot of you will have questions about this now. So we have, as you can see here, three different campaign types. First we have sponsored products, followed by sponsored brands, and then sponsored display. Because these are the three different ad types that you can set up as of right now within Amazon PBC. But let me kind of explain. So number one, sponsored products, also known as SPA, if you ever visit turned SPA that sponsored product ads or SP is sponsored products. Okay? So sponsored product ads, this is where the bulk of your advertising is likely going to come from. Sponsored product advertising or advertising type is available to every single Amazon seller, or almost every single Amazon seller that has a professional account. Now if you have certain products that maybe are in the adult category, alcohol-related, et cetera, then you may not have access to Amazon advertising period, just something to keep in mind. But aside from those kind of specific instances, or for example, CBD, those type of products, you may not have access. However, other than that, you should, if you have a professional Amazon Seller Central account, then you should have access to sponsored products. Okay, so I get, and we're gonna have a whole section on each of these different campaign type. So first, we have a full module on sponsored product ads, and that's our first module. Next, we're going to be talking about sponsored brands and then finally sponsored display. Now what's unique about sponsored brain and sponsored display or how it's different from sponsored products, is that in order to access sponsored brand ads, also known as SBA and in sponsored display ads known as SDA. You have to be brain registered, which means you need to have an active trademark and then be enrolled in the Amazon Brand Registry program in order to have access to these specific ad types. So if you're not brand registered, it's okay. You still have access to sponsored products and that's again where the bulk of the advertising is going to come from anyway. But if you do have Brand Registry, then you definitely want to be utilizing sponsored brand ads and sponsored display ads. And for those of you who are brain registered, or maybe for those of you who you are in the process of becoming brain registered. Again, we have full modules on sponsored brand ads and sponsor display ads, really breaking down exactly kind of, you know, the different ad types available within these kind of campaigns. And just kinda simplified just couple of things to keep in mind is we sponsored brands. What you can do basically is you have the ability to create ads that have images and video, ok, and in sponsored display. There's a lot of kind of in the works here, but you're able to kind of re-target customers who visit your Amazon product outside of Amazon on some of their kind of partner websites. And you're also able to target very specific ASNs and actually show up right above or right next to their buybacks. Which again, we're gonna go into more detail, but really, really powerful. And get all advertising is powerful if you have access to all the new, definitely wanna be utilizing all. It'll show you exactly how to do that. But hopefully, just have a general overview of kind of when you get into your Amazon Seller Central account and you see all these options, which one do you want to get started with? An inn where everything is. So hopefully this clarifies some things for you. Of course, if you have any questions, let me know and we'll go ahead and get into the next video. 5. Do This Before EVEN THINKING About Advertising On Amazon!: This may be the most important video, the entire course. So be sure to pay attention. Marketing and advertising is an amplifier. And this goes for Amazon PBC as well as anything else. You d okay, but that means is advertising. Marketing doesn't magically change or fix your product. It's not some mystical process. Ah, lot of new sellers. They throw their listing up on Amazon and they put money into PBC. And they're like, Oh, why am I not getting phenomenal on great results? Why is my, you know, my costs so high? Why are my ads so unprofitable? Why, right in so many times I look at their listing and their listing says it all. Okay, if you have a crappy Amazon listing, you will get equally crappy results. The better your listing, the better your results are. And that's why this is very, very important. So to show you a real world example, instead of just talking about it and writing about it, I'm gonna show you. OK, so let me know your thoughts, Okay? You just kind of think this in your in your own head. But look at this product. Okay, so it's a black and green silicone ring. Right? They have four out of five. Well, let's check this right here. Actually, so they have 4.1 out of five star rating. They have 12 reviews. The price points $10 Right around $10. Um, they they have, you know, nothing convincing me to buy over here. And they only have three images. They're pretty much I mean the exact same. I don't understand the difference. Like how this influences me to buy. OK, this is an example of an extremely crappy listing. And hopefully you do better if you if you if you haven't already taken, I have an entire course talking about how toe build out your listing and SDO having beautiful images without breaking the bank. All that kind of stuff. Not trying to push the course. I'm saying, if you don't already know how to do this if you don't have a beautiful listing, just letting you know about that. But this is an example of a very crappy listening. Okay, So what do you think happens when this product goes up and competes with this product? Very, very, very similar. Right? Green and black silicone ring. Look at this right for 4.4 out of five stars compared to four stars, they have 1400 reviews opposed to 12. A better rating. They have more reviews. They have mawr images. And honestly, I would definitely These aren't the best images in the world, to be honest, but they're definitely better, as you can see, then the other even shows this very nice kind of beautiful packaging, more options available as well. But really the reviews on then they're $12 toe $20 versus the $10 price. Points are really not a big difference. And the reality is, guys, it does. The price point doesn't matter as much. If you have a much better product, you should be charging more than your competitors. So so what do think happens when this product goes up against the other in Amazon advertising with Amazon PBC. Okay, this person, I'm gonna you. If they both took my course, I can guarantee you if it's person didn't watch the video, they had come to say, Sumner, your advertising strategies don't work. I'm not getting as good results as I hoped for. Well, that's because you're listing is crappy. That's that. That's you know, I hate to say it, but that's what it is. Okay, where this cellar is gonna get, I can guarantee, get are not guaranteed, but much, much, much, much higher likelihood of getting exponentially better results than the previous seller. Okay, so the exact So they both have, you know, let's just assume they both of my course, they're both using the exact same tactics than both bidding the exact same amount of money they're targeting. The same keywords, the same products, all of that. This cellar is gonna be the other one by far is gonna be so much more profitable. So with all this being said, what does that mean for you, Gautier? After this video, go to your listing right now. Look at your and do an audit. And be honest with yourself. Play devil's Advocate and tell yourself, Could this be improved in any way? Can you improve your images? And it for in this case that they can absolutely prove their images if they're already there like, I would assume that their advertising on the Amazon platform if they are, I guarantee that get better results by, um by improving their images, So can you improve your images? Do you have enough reviews? Just keep in mind, right? What goal you have. If your goal is to use some of the strategies that I laid out to kind of generate some initial sales to generate some initial reviews, and you have zero reviews to start off our only very few just keep in mind. If you only have a few reviews, it's gonna be more expensive. But think about it as you get more reviews over time. Generally again, it depends on other factors, like competition, but generally you can get better results over and over time as you refine and optimize your campaigns. As you get more reviews, you get more sales history and Amazon's algorithm. You'll tend to get better results over time. At least that's what I've experienced. And so it's not something huge to worry about, and it depends on your goals. So you have zero reviews on crafty images and all that. Don't expect great results, right? But if you have, if you have a decent amount of reviews, even like five or 10 you know 4.525 star reviews you know you're identifying you need You have beautiful images. You have really well written. You know, something more like this versus, you know, bullet points that Look, if your bullet points like that, you know that's a problem. They look more like this much, much better, right? Benefits based. All that kind of stuff I have a whole course about That's all. I'm good into too much detail. But your you know, your results are much more likely to be better, right? Very, very simple, very straightforward. But doing on it right now with your own listing, can you prove the images? Can you improve your potentially your reviews first, before you want. Start Amazon PBC on if you if you want to get be more profitable than I recommend getting some more reviews first. But if you're trying to use that PBC to get reviews, you can also do that. That's actually one of the strategies that I'm using. Just keep in mind. You'll start off in a higher price point. It won't met. Maybe even be profitable to start off with. But over and over time, it should become more and more profitable. Okay? Or it can become more and more profitable. Okay, So as I'm saying, images text, all that audit do this first before anything about advertising, cause. Like I said, guys, are you gonna be the one that comes to me to Sumner your results? It's not getting results for my product. We're gonna be this this guy, that's like, somebody. This is awesome. This is This is super profitable, right? Hopefully, that's that's the ultimate goal, Which it has been for me. Very profitable. And I don't have nearly as many reviews. Um, so so, yeah, so do you have right now. Hope this was helpful. Very, very important on what you do that we'll go ahead and get into the next video. 6. Keyword Match Types Explained: In this video, we're going to cover the various forms of Amazon PBC match types. Ok, so just as a kind of brief refresher, right, with Amazon PPC, you have the ability to basically tell Amazon, hey, Amazon, I want you to promote my listing and here's how much I'm willing to spend per bid. Here's how much I'm willing to spend with my budget, okay? For these specific keywords, okay, so you basically say, hey, Amazon, when someone types in these keywords into your search engine, right? To look, looking to buy, I want to promote my listening for those specific keywords. So when they type those keywords in my listing or my ad shows up and then ultimately get clicks and get sales and increase my overall profitability, right? That's just to kind of briefly recap. And if you have questions about that, let me know. But hopefully that's very, very clear. When a lot of sellers don't know is that keywords have different match types, right? There's basically different types of keywords that you can target. So what most people think is that with Amazon PVC, when you target, for example, you're selling a taco holder and you tell Amazon Pam's on, I want to target talk, talk a holder. Keywords, which mean anyone, anytime someone types in a holder and Amazon, then my listing is eligible to show up and get seen, to get clicks and ultimately hopefully sales and all that, right? That's what most people think. And that's not a 100% true. Okay, and here's the reason why. So like I said, there are different types of keywords and these are called match types or keyword match types. And we're going to cover five different keyword match types here. Number one we have exact match. Number two is phrase match. Three is broad match, f4 is negative exact match, and five is negative phrase match. So the first three are, are kind of the most important that I want to cover. So we'll go ahead and get started with that. So exact match, easiest to understand. What this means is when you target a keyword with your Amazon PPC advertising inexact match. That means what? That someone on Amazon has to type in that exact keyword that you're targeting in order for your listing to be eligible to appear in the search results. Okay, so very simple, right? You tell Amazon I want to target taco holders. That means someone has to type in the term taco holder for your listing to even appear or be eligible to appear does. By the way, just because you target a keyword doesn't mean that you'll show up for that keyword. Because for example, let's say that you set a $0.01 bid, meaning like hams on, I'm willing to spend $0.01 per bit. We are, competitors are willing to spend $1 per, per bid. What Amazon's gives a, hey, they're willing to spend a dollar per click where you're only willing to spend $0.01 per click. So we're gonna give priority to them. So usually whoever, whoever's willing to bid higher gets the, gets the sale. And this is something we're gonna cover in a lot more detail later. So don't let that trip you up, but I just want to make very clear now that just because he targeted keyword doesn't mean you're, you're guaranteed to appear in search results for that keyword, it means you're eligible to appear, right? There's a good likelihood that you will. There's different placements and all that, but I just want to make that clear. So again, with that aside, you target toggle holder, your listings eligible to appear only for the term taco holder. Next we have phrase match. So how's the phrase match different. Okay, so let's say you target toggle holder in phrase match in Amazon, not exact match or phrase match. What that means is that you're eligible to show up for every single term that has taco holder in that phrase. So anytime someone on Amazon types in a phrase that contains the words taco holder, then you're eligible to appear for that. So example. Here would be you target, target holder and phrase match. You're eligible to appear for the term plastic talk a holder when someone types that in Amazon, maybe read toggle holder or maybe talk a holder for kitchen, talk a holder, Mexican flag. These are all different keywords because they're all phrases that have the word taco holder in them. Ok, so the benefit of phrase match is that basically you're able to appear for more, more searches. Okay? So you kinda, It's like casting a net. Your net is a little bit broader and you can basically get seen from more keywords, the negative side to phrase match, or the downside of phrase match is that you have less control with exact match. You have a lot more control, but you are also a lot more limited because of your control. And the reality is with exact phrase and broad match specifically your you want to utilize all three mesh types and I'm gonna show you exempt campaigns, specifically honing in on each different match type. So I'm gonna show you all that. But just to keep in mind, you know, which match type is the best there, all the best, because they're all going to be able to get really great results in a very unique and special way. I'm gonna show you how to do that. Okay? So that's exact match, that's phrase match, then moving down we have broad match. And you can kinda tell broad, it's getting more and more kind of broad. You know, your net is getting wider. So with broad match, what happens is, again, going back to the example of Taco holder, if you target the term taco holder or the keyword in broad match, that means that amaz, your, you're eligible to show up for loosely related words to talk a holder. So that does not mean, you know, very similar to the kind of loose. So for example, taco stand. It could be burrito holder on a little bit more broad terms. So again, the benefit is with broad match, you're able to basically identify and find these additional profitable keywords. You're able to get more visibility. But the downside is it's even less controlled and phrase match, it's the, it's the match type where you have the least control, where exact match you have the most control. But on the other side, exact match you have, it's the most restricted and you have the least kind of reach or kind of visibility. That's not really the right word, but you get what I'm saying. The least kind of exposure with broad match, you can have a maximum exposure. So that's kind of how it works. And again, working on a spectrum you have exact, then phrase them broad, kinda working that way. So you can kind of think of it that way as, as kind of exact being more narrow, broad, being broader, and phrases kind of somewhere in the middle. It's kinda like an in-between, between broad and exact. So I know this can be a little bit confusing, so let me know if you have questions. But with that being said, hopefully understand that we're actually going to move to negative, exact and negative phrase, which we can kinda see right here. So since we already covered exact and phrase match, negative exactly negative phrase should be relatively easy to understand. So with exact phrase and broad match, different match types where you can target certain keywords on Amazon. Negative match means you don't want to target certain keywords on Amazon is the opposite. So you kind of think of it as the opposite. So negative exact is the opposite of exact match. Negative phrase is the opposite of phrase match. Was that mean? Ok. So let's say that you added word taco holder as negative exact to one-year campaigns. And I'll show you. And you should also be utilizing negative exactly negative phrase in very, very specific ways. I'm gonna show you the proper way of doing this, because a lot of people do it incorrectly. I get it. We're gonna go into more detail about how to utilize this. But right now I just want to understand. So when negative exact, if you add the word taco holder to one of your campaigns. That means that, that campaign that you will not appear for the word taco holder specifically on Amazon. So if someone types in taco holder into Amazon, your ad is not gonna get shown because you've added this as negative exact. You're telling Amazon Amazon do not show me for Taco holder or the opposite of just regular exact match means Amazon. I want to show for just this specific keyword, okay, so negative, exactly the opposite. It means you don't want to appear for this specific exact keyword. Negative phrase match is you don't want to appear for any phrase that contains a specific keyword. So going back to the talk of Holder example, if you add taco holders negative phrase, that means any phrase that contains the word taco holder in the phrase that your ad will not show up for for that specific campaign. So so yeah, pretty straightforward. So if someone types in, you know, plastic talk a holder, you're not going to be eligible to appear. If someone types in red talk a holder, you're not going to be eligible to appear because they have taco holder in the phrase where for example, with the negative exact match. If someone types in red talk a holder and you have toggle holders negative exact, you can still show up for red taka holder because red talk a holder is not the same as taco holder. There, there are different there are different exact phrases. So if you don't want to show it for red toggle holder, you need to either add talk a holder is negative phrase or you would need to add written, read talk a holders negative exact if that makes sense. Hopefully I'm not over-communicating anything. And we'll dive into a little bit more detail later and show you exactly how to utilize these. You may be wondering like, okay, Sumner, what's the point of negative? I understand exact phrase and broad but what's the point of the negative exactly negative phrase like, how's that beneficial? So number one is just as a random example, let's say you're selling waterproof shoes. Or sorry, you're selling shoes that are not waterproof. That means if someone types in waterproof shoes are waterproof, anything into Amazon, you probably don't want your ads to show up because the reality is there's a lot of times where someone will type in, for example, waterproof shoe and Amazon find your shoes and they think that it's waterproof. So they click on your ad, they buy your product just thinking it's waterproof. And there's a decent percentage of consumers who do this. It gets shipped out. They realize that it's not waterproof and they return the item, they leave a negative review, right? So it's ultimately bad. It's it's the term waterproof for your shoes. It's not relevant. So you wanna make sure, for example, that waterproof is that you're not bidding on any terms with the word waterproof in it. So this would be an example of you could either add waterproof shoe as exact negative exact match, or you can add the term waterproof as negative phrase match because you're telling Amazon when it's negative phrase, hey Amazon, I don't wanna show for any term that contains waterproof because my shoes aren't waterproof. So that's just one specific example and that's usually kinda how it works. So it's irrelevant terms. That's where negative exactly negative phrase can come into play. And also to make sure that you're not bidding on the same keyword twice. So for example, if you're into more detail about that's all always covered that when it comes to it. But hopefully this makes a little bit of sense. This is probably the most complicated things that I find new Amazon sellers and people who are new to digital advertising kinda have. So if you have questions, definitely let me know and I'll be more than happy to kind of reach out and clarify anything that's needed. But hopefully this helps you kind of demystifies this little bit. And that being said, we'll go ahead and get into the next video. 7. The RIGHT Amazon PPC Campaign Structure: So I've received a lot of questions and I've found that there's a lot of misinformation on this very simple topic of your Amazon PPC campaign structure. And we're gonna get into a lot more detail. And I'll actually show you step-by-step what buttons to click where to go to. Actually, you know, physically and tactically set up your campaigns. But this is just a really brief overview. So you kind of know it had the diagram that you can then go and set up campaigns correctly. So I'm gonna show you the proper Amazon PPC campaign structure to set up for maximal profitability and best organization as well. So this is the structure, very, very simple. Ok, so we have our campaign. Each campaign should have almost always, sometimes there's certain cases where it may make sense for this structure to not take place, but in general, follow the structure. It'll, it'll work really, really well for you. So we have the Campaign. For every campaign we have one ad group, and for every ad group we have one add. Okay, so your campaign, that's kind of your overall objective and your budget, okay? So for example, your daily budget for your campaign is $10, you say, okay, for this campaign, I want to spend a maximum of $10 every day for this campaign. Okay, that's the campaign, the ad group side. This is your targeting, so you can target certain keywords, certain lessons on Amazon, or potentially other targeting in the future as well. So this is really your targeting section. This is where you enter in your bit information on and then your ad section. This is actually where, you know, for, especially for sponsored products, to keep things simple. And this is just your Amazon listing, right? Your product listing, that's going to act as your ad, okay? So really it's the bulkier is with the ad group, that's where the bulk of the work is. But what a lot of people do, or a lot of people think is they'll have, for one of their campaigns, they'll have, let's say three different ad groups. Okay, so they have campaign number one, they have ad group 123 and, and of course an ad with each ad group. Okay? And I don't recommend that. The reason I recommend one ad group PR campaign, that's kind of a key here, that key takeaway one ad group PR campaign. The reason for that is when you have multiple ad groups PR campaign, one ad group could be more aggressive than others and basically eat up all of your budget. And two, where the other ad groups don't have any room to be able to perform. So basically one kind of one dominates one ad group could dominate the other ad groups. And ultimately only one of the groups is getting results where if you break them out to where instead of having one campaign with three ad groups, you have three campaigns and each of those campaigns has one ad group. So again, you still have the three ad groups, but they're broken out into separate campaign. So Campaign number one ad group number one campaign to add group to campaign number three, add group three versus campaign one has ad group 123. And the benefit of breaking them out and having one ad group PR campaign is this gives you more control. And it allows, for example, if one ad group, it might be profitable, but it may not be very aggressive in terms of its spend. And if that was lumped in with a much more aggressive ad group, that it basically would get overshadowed. The stronger the more aggressive ad group would eat up all the daily budget from the campaign. And the little kind of seed would have no room to shine and grow, right? When you break them out and kinda give them all their own budget, all their own kind of I don't know, a room to play basically is the best way he kinda describe it. And like I said, it'll make more sense when we actually dive in, in, in and go through it. But there's just something good to know. And I've received a lot of questions about this. So I want to make a video specifically about the correct campaign structure. Really simple, best in terms of reporting and gives you the most control. And then ultimately, what does that do? Ultimately improves your profitability or should improve, greatly increase your, your ability to run profitable campaigns. So hopefully, that makes sense. And we'll get it a lot more detail later. But if you have questions, let me know and let's go ahead and get into the next video. 8. What Is Your Goal? (MUST WATCH!): So before we spent any money whatsoever on Amazon, PPC or any other advertising or marketing for that matter, we need to be crystal clear on what our goals are. So Amazon PBC IS a marketing or advertising tool that can be used in a variety of ways. And in order to kinda know, people ask me all the time, it's summer washing my target a cos b, which in my bids b is, do my numbers look good? All of these questions, and I always go back to, it depends on your goal. What's your goal? Okay, so we're going to cover that and hopefully I'm going to help you determine what your goal is with your Amazon PPC advertising and provide some perspective that you may have never thought about before. So let's go ahead and get to it. So I'm going to list three common goals that I see for Amazon sellers and myself included that you can consider being kind of your main objective for your Amazon PVC advertising campaigns. And keep in mind that this can change as time goes on as well. So goal number one, increase rank, and this could also be increasing reviews as well. So let's say you have a brand new product on Amazon. You're trying to increase visibility, sales, increased keyword ranking, and ultimately also gets some reviews to improve your conversion rate. So during this phase, right, if this is your choice, you may be willing to spend more on Amazon PPC and maybe even be unprofitable during this period. Just skip that. The initial sales in rank, right? So, so during this phase, right, if it's something you choose, should keep in mind that, you know, maybe you're willing to not be profitable for certain period of time with your Amazon PBC, maybe you're more worried about rank and getting sales over your profitability. So just kinda keep that in mind that that might be kinda your goal. And for us, that's usually our goal and we launch new products, we want to be either at or a little bit maybe above breakeven Akos, which means basically, you know, every product that we sell on Amazon has a certain margin, right? Maybe usually around 30%. That's kind of a pretty standard a margin for fiscal products on Amazon. So for us, if we launch a new product, 30% profit margin then usually were willing for our ACO sets or Amazon advertising cost of sale to be at or maybe a little bit above, are a cost in order to get rank, you know, sales and all of that because there's so many considered it. No right answer. It's up to you ultimately. So that's kinda one. Goal. Number two is maximizing advertising profit. So this is one of the most common that people think. And what people usually come to me with and say, Hey something or how can I get a 20% advertising costs of sale, 10% advertising costs of sale, 5% advertising costs the sale, which is definitely possible and in a lot of cases, um, but all kinda share one more goal with you that might change your perspective a little bit. But basically with this objective, you're trying to make your advertising as profitable as possible. So years want profit for us. You're really cares much. You maybe want a few additional sales every month. But we want to make sure that those additional sales are very, very, very profitable. Okay? So there's kind of focusing on the campaign manager side of things that your campaign manager ACO S is maybe as low as possible or very, very low. And the last objective, which by the way is my wife and I's personal objective with their own businesses. For most of our clients as well, is to maximize total profit. That is my goal. I want more money, period. That's all I care about. Right? Well, not all I care about, but in regards to Amazon PPC and my Amazon business, that's a very, very, very important, right? So what I mean by that is I have kind of a graph to demonstrate. And let me just kinda move my head out of the way a little bit here. Okay, is so in the first column we have PPC spend middle column we have our kind of advertising cost of sale from our Amazon PBC. And the final column we have our total Amazon profit or total profit from our Amazon products. Just hypothetical. However, this demonstrates an actual study that my wife and I did. Looking back at the past 365 days, we looked back at our revenue and profit numbers as well as or Amazon PPC spend. And what we found basically with something very similar to this, which, which we'll cover. So think about this. What would you choose? All right, and this is, an exercise is going to help you determine your goals. So you have two options, either row one or row two here, okay, so row one we have, you could either spend $1000 on PBC with 20% a cost, which ultimately in the end generates through all your advertising and marketing efforts and everything, you generate $5 thousand, maybe within this 30 day period from in profit on Amazon. Okay, so that's option number one. You spend a $1000 in Amazon PVC with a 20% a cost and $5 thousand in total Amazon profit, not from your advertising, just total profit, okay? In option number two, you could spend $2 thousand and Amazon PPC with a 30% ASUS, which let's say that if your profit margins 30%, your advertising cost of sales, so your costs us 30%. That means you basically your advertising, you didn't make any money or lose any money on your advertising. But you look at your total profit and find that you generate $6 thousand and total profit. So basically at the end of the day, you're, you're kinda the question. My mind personally is, would I rather have $5 thousand in profit or $6 thousand in profit? Personally, I run out of $6 thousand in profit. And sometimes, and like I said, when my wife and I found, is that with our Amazon PBC advertising, when we were getting, when are a cost was closer to break-even, meaning basically, when we were closer to 30% instead of 20%, we're actually generating more total profit from our Amazon product sales than when it was lower because we are able to spend more money. That basically spending more money getting more clicks, relatively more sales. What that does is you can actually increase keyword ranking for very specific keywords when he get more sales right? That can translate into more reviews. That's more people that have your product that might rave about your product on social media. You know, if you get to the hand has been influenced or they can blog about it, make YouTube video about it more, more kind of organic reach as well. So basically, basically, at the end of the day, the more money that we're spending on advertising, the more our total profit was increasing. And know, getting closer to breakeven. Okay, so it's not like going crazy, just spending a 100% in cost, right? But getting closer to break even. And that's what we found. And I would encourage you to do the same exercise. So basically, look, go back through your Amazon sales history and look at your own with my face back here. But look at your Amazon PPC spend per month compared to your total profit for that month, as well as your a cost. And it's kinda compare month by month as well as looking at the past year and just kind of see where we're months where you had to hire a costs are spending more on advertising, more profitable or less profitable. And this is an exercise that you need to do for yourself. I'm not just saying that this is going to be the case all the time that the more you spend on advertising, the more profit you'll make. But it's definitely exercise that you should go through. Again, this is my personal overall goal. Now, it might change, like I said in the beginning when I'm kind of launching a brand new product, trying to establish rank in sales, I might be willing to go above breakeven, so maybe go above 30%, maybe 40% or something like that. But however, in the end and after the first month of rank of launching or and so on, right then I'm my goal is to try to get as close to break-even Akos as possible. So my goal is to get as close to 30% where a lot of sellers, their goal is to get down to 10% or is close to 20% as possible to be profitable. So that could be a great goal. Just look at your own data and just kind of do your own testing if you're a brand new seller and this is a brand new product, then just be mindful of this and just kinda testing and keep tracking things as time goes on. And look at your numbers and look at how your Amazon PBC IS driving total profit. That's all I'm saying at the end of the day. So I hope you found it valuable. It may still seem a little bit confusing right now, but hopefully things will become much more clear as we go into more videos here in the course. And of course, if you have any questions about this or anything else, let me know in the Q and a section, I'll be more than happy to help you with your business goals. And with that being said, let's go ahead and get into the next video. 9. Choosing The Right Bidding Strategy: In this video, we're going to simplify Amazon PBC bidding strategies. So if you've already set up a campaign on an Amazon advertising manager, or when we go and actually walk you through how to set up your first Amazon PPC campaign. We're gonna get to a section that looks something like this, where Amazon's going to ask you for your campaign bidding strategy. And there are three options to choose from. The first option is dynamic bids down only. The second is dynamic bids up and down. And the third is fixed bids. And I'm going to simplify what all of these mean. So first we'll begin with dynamic bids down only. So this was the defaults campaign bidding strategy before January 2019. And since then we now have three options instead of just this one. And basically with this bidding strategy, with Amazon PBC, you're going to set a maximum bid. That means you're telling Amazon, hey, here's the maximum amount of money I'm willing to spend per click every time someone clicks on my ad. Where with this strategy along with the bid that you set. With this bidding strategy, Amazon can actually reduce your bid if they believe are, their algorithm believes that it's likely that a lower bid would actually convert into a sale. This is generally, for most my campaigns, my go-to, This is what I'd recommend if you're just starting off with Amazon PVC, or maybe even if you've been running campaigns. But you wanna make sure that your campaigns are running profitably. This is something that maybe recommend looking into. You can go back to your existing campaigns and adjust your campaign bidding strategy there under campaign settings. Or if you're setting up your new campaigns and you really wanna kinda conserve your budget, be a little bit more kind of budget conscious and profitable, then I would recommend dynamic bids down only. Like I said, you used to be the default previous to January 2009. I believe it's still probably the most common use because of that. And it's going to be a little bit more conservative with your bids. Okay, now let's compare that to number two, which is dynamic bids up and down. So as you can see here, Amazon will actually with this bidding strategy. So this is why it's important. And I would not recommend, by the way, this next bidding strategy, dynamic bids up and down. For any beginner, this is much more advanced and in certain cases, I do not even use this with any my campaigns. And I'll talk about why when it come, when we talk about placement adjustments later in the course. But to keep it simple, Amazon will increase your bids by a maximum of 100%. So if you're bidding a dollar, right, then Amazon will increase your bid automatically on their own and you're giving your control up to Amazon. Like, you know, bidding by up to a 100% over at your bid. If they believe is more likely to converge with sale, which it might not be, may not even convert into a sale. So basically with this, Amazons, will it, you're basically giving Amazon the ability to spend a lot more money than whatever you budgeted if they think it's likely to get a sale, but there's no guarantee. And getting the sale is just if they maybe think that they'd get a sale. So I like to have more control over my campaigns and I'd like to make money. So because of those two reasons, I generally as a general rule, do not select the dynamic bids up and down option, okay? And we'll talk about, we'll talk about that in a little bit more depth. But this is just kind of an overview. So lastly, we have fixed bids. And this is the only other bidding strategy that I would recommend aside from dynamic bids down only if, maybe this is more kind of what I would say intermediate. So dynamic bids down only something maybe better for beginners. Fixed bids, maybe a little bit more intermediate and dynamic bids up and down only for advanced and even myself. I don't utilize that too much. I have other methods of bid adjustments that again, we'll talk about later with fixed bids, basically, as you can see here, Amazon will use your exact bid as well as any other manual adjustments that you set later on. But basically whenever bid that you set, that's what it is. It's not gonna go lower and it's not gonna go higher. So, but dynamic bids down only goes lower if there's a chance of getting a sale, dynamic bids up and down, amazon says they'll go either up or down by a 100% if they think that you can convert for sale. And then fixed means it's kind of right there in the middle. But like I said before, I generally prefer dynamic bids down only because with fixed bids, Amazon is going to just bid at whatever kinda you set that bit to be. So that's what it, whatever you said, that's what it's going to be. We're down only. There's still the option of of kind of getting those sales. Are those clicks for a lot lower cost or potentially a lower cost than what I said. So fixed bids, it's just gonna stay there. Dynamic bids down only could potentially scoop up some of those inexpensive sales and clicks as well. So that's why generally I prefer dynamic bids down only. This is where I'd recommend getting started. But now you kind of know on the three different types. And you can select whatever you believe will be best for your specific business objectives and it can change with time. So keep that in mind as well. And if there aren't any updates to this, I will of course, be sure to update the course if you'd like some personalized recommendations. Feel free to let me know in the Q and a section. And with that being said, let's go ahead and get into the next video. 10. Selecting The RIGHT Starting Bid: So what is the right bid to set for your Amazon PPC campaigns? This is a question that I get a lot and I think a lot of people are over complicating things. So just to clarify, remember, that bid is the maximum amount of money that you're willing to spend every time someone clicks on your Amazon PPC ad, okay, that's what a bid is. And when you set up your first campaign, Amazon is going to ask you how much. You're going to ask you for your max bid. What is the maximum amount of money you're willing to spend per click? And a lot of people get tripped up by someone, or what should I enter here? What's a good bid to start with? So there's two things here. There's going to be your starting bid. Your bid is actually going to evolve and change over time. Certain months it's gonna go hire certain months it's going to go lower. And the reason for that is demand is going to fluctuate. Level of competition is going to fluctuate and a lot of other factors. And I'm going to show you exactly how to adjust your bid in the Amazon PBC optimization module of the course, I have a full step-by-step guide on exactly how to go into your Amazon PPC campaigns and ultimately scaled up keywords and product targets that are, that are profitable and scaled-down keywords in products that are unprofitable to. Ultimately, you can generate more and more profit, more and more sales and better results as time goes on, okay? The reality is, bids change with time. There is no perfect bid that you just set and then leave it and send it. It's going to change on anywhere from a weekly to monthly basis. Okay. However, with that being said, what we're gonna cover in this video is setting your starting bid, okay? So this is where you're going to begin. Alright? And there's a few different ways to think about this, and there are different tools out there. For example, there's tools like helium ten and others that will give you an estimate for each keyword what the suggested bid for Amazon PBC should be. However, I don't recommend you don't need to go and pay for any tools. It's not, you know, why we're here. And there's actually a way that you can get a general calculation or a rough calculation within Amazon itself. So two things are kind of consider. The higher your bid is going to be, the positive of that is potentially more sales than downs anymore clicks, impressions, and I'll bet, but the downside of having a higher bid means maybe less profit. So that's on one end, is having high bid. On the other end, you can have a low bid, okay? The benefit of having a low bid is because you set your bid lower, your cost per click is going to be lower. That could likely mean maybe more profit, lower cost-per-click. But the downside is maybe not as much data, maybe don't generate that many sales. Maybe you don't collect that much data that, that many impressions or clicks. Okay, so just keep that in mind. Number one, that there's kinda, the higher it is, there's positive and negatives to it. And then the lower than your bid there's positive and negative. So you need to analyze your goals. That's how are you going to know? And then I'm gonna show you how once you've identified your goal, then how to kind of maybe determined your exact bid. So number one, do you want, are you more worried about or do you want it rank Launcher product, get more sales, get reviews quickly, then maybe you want a higher bid. If you want to, you know. Create new, very profitable campaigns and maybe slowly scale up and something that I tend to like to do with all of my own products, then you may want to start with a lower bid, okay? And the reality is what is a low bid? What is the high bid? Completely depends on the product category, and I usually hate using the word, the words. It depends. But it is absolutely true in this case, you know, suggested bids or kind of a good starting bids, can completely vary by category. If you're selling, you know, if your competitors are Nike and Adidas and you're selling running shoes versus, you know, maybe you only have two real direct competitors on Amazon. The greater the competition, the more you're likely to spend, the higher your bid is going to need to be, to be able to compete and the lower Earth and the less competitive to lower your bid. Okay, so if you're in a more competitive market, just expected me to spend more, I have a higher bid if you're a less competitive market, which Mark is that I like to operate in, and then maybe a lower bid. And to get that, what is high or low completely depends, but how you can identify. And finally, kinda answering the question for you is what you can do. And I'll show you where this is in. The following video is, you'll get to a section in when you set up any of your Amazon PBC campaigns, if it's an auto campaign, exact campaign or anything else, you'll get to a section where Amazon's going to ask you to set your default bid. This is your starting middle case or the set default bid. Just think of this. This is your starting bid where the starting point, okay? And what's great is Amazon now provides data into based on your product listing, based on competitors, based on specific keywords that you're targeting and some other factors, they're gonna give you a range. So what we see here, right, if we look at this example, I literally took the screenshot from my own account is that we have a low, high, and medium range. Okay? So basically Amazon suggesting based on all these factors, level competition, the keywords that I might be targeting, my product sales history, conversion rate, all these different things that we don't even know about that are kept secret by Amazon. They give you an estimated, suggests a bid. They give you a low. So this is kind of at the low end and where they recommend, hey, and you may still be able to get sales, but it may not be a ton. A ton of sales may not be a ton of clicks or impressions. Maybe somewhere around $0.86, then they have a high of, hey, this would be very, very, very competitive. You'd be very competitively. Bid, you'll generate a lot of clicks by a lot of sales, but it may be a little bit more unprofitable, Amazon. So I'm going to tell you that, but I'm telling you that. Okay. And then they have somewhere in the middle and that's why it's highlighted in blue and it might be in another color. But this is the suggested bid by Amazon, somewhere usually in the middle of the low and the high. So they can kind of think of it. We have low, middle, and high. So again, if you want to be more aggressive with your Amazon PBC, that's why I said you need to really understand your goals first with Amazon PBC, then your goals are going to direct everything else that you do, okay? Otherwise, if you haven't done yet, go back and really write down what are your goals and be as specific as possible. If you want to be more aggressive, then look at the Amazon suggested bid, maybe bid somewhere towards the higher end. If you want to be a little bit more conservative, go toward the lower end. And if you really want to be conservative and like hey Sumner, I just want to set up a bunch of campaigns and just maybe generate a few profitable sales every month. And you start there and then scale up from they're slow and steady, which again something I like to do. Then what I'd recommend if you want to be a little bit more conservative and start slow and just keep in mind that you may not get a ton of impressions or clicks right off the bat, but you're willing to kinda slowly, unprofitable, very profitably increase. They recommend starting somewhere around a twenty-five cent bid to 57 bid. I get it's going to depend on the product to more competitive your product is, then the less impressions, clicks, and sales you're gonna get. But for a lot of my products, I have lots, dozens and dozens and dozens of keywords in products that I'm targeting. And I'm able to get sales at $0.25 a click for those sales. So very, very low compared to especially the average with Amazon. So I'll just start at around 25 to $0.50, somewhere in there. And then every week I'll slowly increase my bid by, you know, maybe around 20% and continue to do that until I start seeing more and more sales coming in or the sales and profit numbers that I want to see coming in. And all that's covered by the way in the bidding optimists or the weekly and monthly optimization module here in this course, we go way in depth about it so you don't need to worry or write anything down to what we'll be covering that in depth. Again, this is just a starting point. So just a couple things to consider. If you want to be a little bit more like really, really kind of profitable and make sure that you're slowly and steadily increasing 25-50 percent bid. Otherwise, look at the Amazon suggested bin. And also aside from that, there are other tools that can kind of help you maybe estimate like helium ten, I believe has this functionality though I haven't used it because I had the need for it and some other tools as well. But I'm not here to make you go out and buy tools. There's a lot of data that you can access for free. So that's why I recommend looking at the Amazon suggested bid and also analyzing your goal. And then based on that, developing your initial bid again, not super, super important, it is important. But what's going to be more important is as we optimized later on. So don't get too hung up on this, don't get worried and, and go crazy. Just says something in, and I'll show you exactly where to input all this in the next video. So let's get to it. 11. Portfolios - Keep Your Campaigns Organized!: In this video, we're going to cover Amazon PBC portfolios. So what exactly is an Amazon PBC portfolio and how does it work? And that's what we're going to cover and it's honestly really, really simple. So a portfolio in regards to Amazon PPC is a folder that stores all of your amazon PPC campaigns for a specific objective. And where I see most Amazon sellers use utilizing this. And one of the biggest benefits and how I use it as well, is if I'm selling multiple products on Amazon, I will have a portfolio for each of my products, which means basically, for example, here we see an example of this seller has five different portfolios in their account, okay? Each of these portfolio is, let's just say it's for a different product. So if I were to click, so right now we're in all campaigns. So we're looking at the span, the sales, the ACO S, and all these other metrics for all the campaigns. Okay, but if we were to click onto one of these portfolios, we would see the metrics and the results for all the campaigns in this portfolio, okay, and only specifically those campaigns, which is great because we have multiple products, we wanna kinda maybe compare results. And this is a really great way, again, for organizational purposes to maybe compare results. This product type versus this mean. Just click and see the Akos, the spend, the sales and all that for this product. For this product as well. Just quickly kind of click through and see all that. Then if we want to see the overall data, we go back to all campaigns. Okay? So it's just basically a folder or you know, it's a portfolio that houses all of your campaigns, usually for a specific product type. So if you're only selling one product on Amazon, I don't really see a huge need for portfolios unless you see a need that of course, by all means undo. So if you are selling multiple product types, for example, if you're selling kitchen spatulas, spoons, garlic presses, and other product types, then maybe you would make a portfolio all for your garlic presses, one for all of your spoons, one for all of your spatulas. Keep them separate. And then that is going to help you when you go into your Amazon Dash, Amazon advertising dashboard like you see here, you just click on the portfolio and quickly look at the performance, compare the performance. And I'll also show you how portfolios would be helpful in organizing your data for pulling search term reports later on. So that's all in the optimization module of the course will cover that. So yeah, that's why I recommend if you have multiple products, then create multiple portfolios, one for each product type, not individual variation or individual child isn't just Product_Type. Okay? So how we do that is first we would go to create a portfolio. Next we will name the portfolio usually. So for example, if I was selling garlic presses, I'll just name my portfolio. Garlic press, that's it. And then my other portfolio, I would name it spoon. The other one I would name spatula. Keep it simple. Just name it kinda my product type and then hit create. Once you do that, Amazon is going to ask you to ad campaigns into that portfolio. So if you don't have any campaign setup, you know, don't worry, we'll get those campaigns created and then you can add them in later. Or if you are already running Amazon PPC campaigns and wanted to start utilizing portfolios which I would recommend to keep things organized. Then go ahead and create a portfolio and added any existing campaign. So I basically just go through, click on ad campaigns and just select it, for example, for my garlic press portfolio, all campaigns that are advertising my garlic presses. They're all going to go into this portfolio that I'm done, rinse and repeat, then I create a new portfolio for my spoons. I add in all the campaigns that are advertising my spoon products. Those all go in there. So now I have all my campaigns for Garlic Press During the garlic press portfolio, all my campaigns for spoons or in the spoon portfolio and so on. So pretty straight forward. It's really intuitive once you go in and do it yourself a bit. Wanna kinda cover that before we actually set up your first or your next profitable Amazon PPC campaigns. I hope you found it valuable. Cavity questions, of course, as always, let me know and let's go ahead and get into the next video. 12. Sponsored Products Ads (SPA) Intro: Welcome to the sponsored products ads module of the course. This is for most cellars where the bulk of your advertising spend and results are going to come from. And if you have a professional Amazon Seller Central account, which you should have, then you will likely have access to the sponsored products campaign type within your ads manager account. I keep in mind that certain industries such as adult products, CBD, oils, and others, may have some limited or restricted access. But other than those type of specific niches and Categories Are you should have access to this advertising type. And specifically, when you go to your Amazon Seller Central account, go ahead and click on advertising or go to advertising campaign manager and an in campaign manager, go ahead and click on create new campaign. Once you do that, you'll get to a section that looks something like this, where you see options for sponsored products, sponsored brands and sponsors display. In this section, we're gonna be covering all things sponsored products again, where the bulk of your span and results are gonna come from. And specifically, what are a couple of examples of sponsored product ads? Here's one example. If you go to Amazon type and taco holder and look at some of those top search results. This is the search result example of sponsored product ads, which I'm gonna show you how to create yourself and highly profitable ones by the way. And also here on a product detail page, if you go to any random products on Amazon, click on that product and scroll down, you'll see a section that looks something like this. These are also examples of sponsored product ads. So there's kind of a digital examples of what the ads look like. I'm gonna show you how to create your own profitable in this module. And specifically, we're gonna be covering how to set up highly profitable ato, exact, phrase, broad and Ace and targeting sponsored product ad campaigns. And also keep in mind, because I will be using these terms interchangeably sponsored product ads. The acronym is SPA. Spa stands responsive product ads. You hear that term in every, in the Amazon community, maybe in Facebook groups or on YouTube. Spa stands for sponsored product ads, and that's what they're referring to in regards to Amazon PPC. So that's what it is. That's what we're going to be covering very, very tight for this. So without further ado, let's go ahead and get into the first video. 13. Where To Find Everything In The Amazon Advertising Dashboard: All right, So this video is going to be a quick update on some recent aesthetic changes that Amazon is made to the Amazon advertising dashboard. So basically, as you're going through the course, you may notice that your screen in certain regards, may look a little bit different than the screen that you see in the video tutorials. And the reason for that is likely because of these recent changes that Amazon has made. Really basic all of the kind of content, the methods, the strategies are all exactly the same. Nothing's changed, just some aesthetic and basically changed the way things look and the way certain things are organized. This video is just to make sure that you, I can help you find exactly what you need. Show you where it is with some of these new updates. And of course, for any other updates, I will be making videos if that requires kinda completely changing strategies or anything like that. Of course I'll be updating it then. But so far this is the only kind of major update that has happened. So specifically what you wanna do is go ahead and log into your Amazon campaign manager dashboards or go to your Amazon Seller Central account. Click on advertising. Then once you're there, click on campaign manager and then he get to a screen that looks something like this. And what I specifically want to highlight is pretty much what you're seeing looks exactly the same. The only difference is if you look at the far left side of your screen, that's where the big changes have been made. And I'll go through. And basically what Amazon has done is they've changed their kinda text-based dashboard kind of on the left, two icons, which is actually, I think not really an improvement in my opinion. But some students were having issues finding certain information. So that's the point of this, uses videos or reference. So you know exactly where to find things like search term reports, where to create new campaigns, um, and bulk files and things like that. So we'll go ahead and start here at the top. So on the far left corner in campaign manager, the first thing that we see here is opportunities. So that icon right there is for opportunities. What are opportunities? We don't know, Amazon still developing this. And then also right below opportunities, we have brand metrics. Same here. Amazon still developing this, so this is totally brand new. You can go into your account right now and see if there's any data there. Once, there is actually some information in data here available, I'm gonna see if it's worthwhile. A lot of times Amazon's going to give you data are basically say, Hey, you should be spending more money, should be increasing your budgets are your bids or whatever. So unless there's actually valuable information that Amazon's providing, just ignore this. If there is valuable information, I'll be making an update video in the course, of course, with that information. Okay, so right now, just ignore opportunities and brain metrics. Feel free to play around if you see anything interesting, feel free to use it if you want. Um, however, if I really find something valuable that can change or improve current strategies, I'll be making a video about that. But for now, I'm not because there's actually no information within here. So we have opportunities, brand metrics. Next, we have sponsored ads. So we're gonna go ahead and click on sponsored ads. And once we do so, we see that we have Campaign Manager and bulk operations. Okay? So campaign managers where we are basically right now, this is where you'll likely be spending a lot of your time. So when you create new campaigns in the Amazon advertising dashboard, when you're editing campaigns in the Amazon advertising dashboard, this is where you're gonna go. So to create new campaigns, to make changes to bids, to budgets when you want to add new keywords in campaign manager, this is where you'd go is to campaign manager, right? So again, that's under it. Once you log in, you'll go to click on the sponsored ads and then click on campaign manager. And that'll tell you that main kind of iconic dashboard where most advertisers spent a lot of time. And it also displays data like sales, a cost click-through rate, cost-per-click all that other data as well, right? So it's all here. Next what we have is bulk operations. So in the course, I talk about bulk files and using an optimizing ball files. So in order to basically get a bulk file over the past 30 days or 60 days worth of data. You're going to click on here bulk operations, that's where you're gonna find this. So I'm gonna go ahead and click now. And then once you click on bulk operations, what you can do is select the date range. So again, you know, 30 days or maybe 60 days. So let's click on 60 days. Right? You can choose, I kinda cover all of this, looks all identical. Create a spreadsheet for download. That's how you create your bulk file. Going to have a full video about this already. And everything's the exact same. It just kind of the initial step of getting to the bulk files section looks a little bit different and people were having trouble finding it. But that's where you can find both files and your dashboard. And, and kinda like campaign manager where you're going to create all of your ads and make edits. So that's under sponsored ads as we're going to be spending probably the majority of your time. Down here. Under sponsored ads, we have stores. So this is only if you have an Amazon store front. Basically, it's a storefront that kinda showcases either one or your product are multiple different products. If your brain registered, you have access to Amazon store fronts. Um, otherwise, if you don't know what Amazon stores are, you don't have a storefront, Don't worry about it. Don't click here. It's going to be any information here for you. However, if you do have an Amazon store front, want to edit your store front, you can do so here under stores. All right, Next, underneath stores we have measurement and reporting. This is another place that you'll spend time. So mainly it's going to be here and sponsored ads. And then number two is going to be hearing, measurement and reporting. So I'm gonna go ahead and click on this icon, look kind of graph icon. Alright, once we click, we see that we have reports and Amazon attribution. Okay, so first with reports, the main report that we're going to pull is called a search term report. Again, I have a full video about this similar kind of with bulk files in a way, but a little bit different because we're looking at search terms, NOT keywords. Keywords are for both files. Search terms are for search and reports. So underneath reports, that's where you're going to pull a search term report. And I have a full video kind of going through that whole process, um, and all of that is exactly the same. It just kind of this is how you get there again. So that's reports and other important section that you'll click on. And then right underneath we have Amazon attribution. Amazon attribution is where you basically measure off Amazon advertising, okay, so this goes outside of the scope of Amazon PPC. If you want to measure your Pinterest ads or Google ads, your influencer partnerships. You can create attribution links and do so here, okay, but outside the scope of Amazon PPC, we're not going to be covering that. So here in the PPC section, so we have yep. Underneath we have for like I said, measurement and reporting reports is we're going to find search and reports sponsored ads. Here's where you're going to find your kinda like Campaign Manager, campaign builder, as well as your ball cheats. And then finally, lastly or second-to-last, we have creative assets. So this is a new section that Amazon's avid. Honestly, I haven't found it that helpful. It just basically a place where all of your creatives that you can use for your advertising are going to be held. So again, if you are a brand registered seller, you have access to things like headline searching or sorry, headlines search ads, sponsored brand video ads, sponsored display advertising. So these are different types of ads only if your brain registered where you can actually use images or video in your advertising. So basically you can go to creative assets. Click on this icon and you can upload different kind of graphics, video, and images to be used for your advertising. Now, I don't use this at all. I don't really find it useful whatsoever because I will kinda create the graphic that I need or, you know, rearrange or kind of get it in the right dimensions when I'm setting up my ad. So, you know, I'm kind of going through creating my ad and as I'm kinda creating my campaign or that specific kind of add, creating the creative for it. Pull the creative at that time and upload. So you don't have to upload all your creatives at once and then use them later. You can do it right then when you're creating the campaign. And that's what I prefer to do. So I don't use this action at all. But just so you know, because, you know, as you start getting more familiar, we're all going to have different workflows. You know, the same kind of goal can be achieved in multiple different ways. So that's just kinda where you're going to see all of your creatives that you currently have, upload new creatives, things like that. But again, I don't use it at all because I don't really see a point in it. But aside from that, so that's kinda the main up here. And then there's also a couple others down here that are important. So main, right here we scroll down on the left, we have administration. I'm gonna go ahead and click on that. So here under administration, you know, giving access and different kinds of settings. So again, a bit vague and general, lot of different things kinda housing here, but if you want to give access to your account and you can do so here, billing and payments. So of course, you know, connecting credit card, looking at your past billing statements, all of that can be found right here in the bottom left because I know a lot of people were actually have funding trouble with this. Again, I don't think that Amazon made very good updates. I think it was just like, hey, everyone who made updates and like, okay, not that valuable. So lastly, underneath of settings we have more tools, so I'm gonna go ahead and click on More Tools as well. And once we click on More Tools, the only two tools right now, a heart. Basically if you want to go back to Seller Central. So let's say you logged in Seller Central, go your campaign manager, and you want to go back to Seller Central, here's where you would do it. So go all the way down on the left, click on More Tools, and then click on Seller Central. And that's gonna take you back to the seller central dashboard. And then the only other thing here, again, if you are brand registered, at least as of now, that could change in the future. You also have access to amazon posts, which are basically like social media posts like an image with some text that you can actually publish on Amazon. And people can actually see that on product detail pages as well as your Amazon store front on Amazon. So that's where you would find amazon posts as well. Like really buried pretty deep within there. And again, I think just kind of a weird way of putting it. However, that's where everything is. And that's the, the biggest, biggest changes that had been made. Again, everything strategy wise, content-wise is the same. In pretty much all the processes are identical. It just kinda got an initial step of finding where everything is here on the left-hand side. Now hopefully you know exactly where to go. And of course it'll become second nature once you start using it a few times. So hope you found this valuable. And, um, if you have any questions at all, please let me know in the discussion section below and without further ado, let's go ahead and get to the next video. 14. #1: Auto Campaigns: In this video, I'm going to show you how to set up auto Amazon PPC campaigns in your account step-by-step. But first, what the heck are auto campaigns? What does that even mean? Ok, so auto campaigns are also known as automatic campaigns and they are just as they sound. So these are very, very easy campaigns to set up and relatively easy to optimize as well. Where basically you set up this campaign. And based on your keyword optimization for your listing, based on your sales history and other data that Amazon collects, Amazon will automatically target keywords and products that they believe would ultimately result in a sale for you. So you don't have to do the keyword targeting and product targeting. Amazon does this for you and I recommend that every Amazon sellers sets up at least one auto campaigned for every product type that you are selling. And the reason for that is we could do all the keyword research and product research in the world. Whoever we're still going to miss out on opportunities, especially if there are new products that arise in your market that are competitors and maybe kinda weak competitors or other keywords that I'm changes in kind of consumer trends, keyword demand, things like that. So this having an auto campaign kind of allows us to access Amazon's algorithm in Amazon's data to identify profitable keywords and products. And that's kinda the whole goal with these campaigns is to discover new profitable targets. And I use the word targets meaning keywords and products. Because remember, when you advertise on Amazon, specifically with auto campaigns, you're eligible for your listing or your ad to appear in search results on Amazon, as well as product detail pages. If you need a refresher, we haven't video kinda covering the overview of Amazon PVC previously. And that's our goal. We want to discover new profitable targets to then add to our other campaigns, which we'll talk about more in the optimization section. But again, very easy to set up, relatively easy to manage as well. And that can be very profitable. Again, to higher, it depends on your goal. If you want to be profitable, you'd bit at lower, let Amazon take your low bids and try to find the most profitable targets to bid on. And if you want to be a little bit more aggressive than you can have a higher bid and ultimately command and find even more keywords and take up more space as well. So it'll make more sense when we go through. So that's just an overview. Now let's actually go through. So this is also going to be the structure for our other Amazon PPC campaigns that we cover here in the course. I tried to go into my own account, but there's so much sensitive data that I don't want to share that I've kind of put everything here into this keynote. So, and it'll work almost identically. So that's the reason I'm not in my actual account setting things up is because I would have to blur a ton of stuff for sensitivity reasons as well as my clients account. So I went ahead and just kinda put everything here into this keynote. So it'll work almost the exact same way. What you'll do first is you'll log into your Amazon Seller Central account. Click on the advertising tab in the top left corner and click on campaign manager. And that's going to take you to Amazon campaign manager. Once you were there, click on Create campaign because we want to create a new campaign, then you're gonna hit continue in the sponsored products section. So remember there's, you're gonna see sponsored products, sponsored brands and sponsor display, maybe even some other options in the future. Go ahead. Unresponsive proxy continued just like you see here on the screen. Number four, you're going to name your campaign. What I recommend, just keep it simple. You can have your product name dash, and then the campaign type. So it could be. Garlic Press dash auto or taco holder dash auto, something like that. Very simple. So that's step one you're gonna name and this is for you, the customer to, your audience is not going to see that this is just for you for organizational purposes. Next, if you have a portfolio like we covered before, setup for this specific campaign, but you can go ahead and sync that portfolio right there. Keep in mind just, you can go ahead and select no portfolio if you want. And later at anytime you can add this campaign when it's created into any portfolio that you'd like. Or you can go ahead and do that now, it doesn't matter, you do it now or do it later. So if you want to keep it simple and you're not really sure if just hit no portfolio. Next, you're gonna hit a start and an end date. So start date, unless there's any other reason it might as well start today. That's usually how I start my campaigns. But you can delay for a point in the future as well. But I don't recommend doing is setting an end date. Okay? And the reason for that is and this is a good tip. This also is true. I found that this is true for Google ads, Facebook ads, and other paid advertising platforms as well. Is that when your campaigns turn off, that sends a bad signal to Amazon's algorithms, specifically in the Amazon PBC side of things. Because basically, if you had a great campaign and it, then it should continue to run if it turns off and selling amazon, okay, there's something wrong with his campaign. So what happens is if you set an end date automatically and it'll turn off, your camera angles turn off automatically. And there are certain circumstances that might make sense for maybe seasonal campaigns or things like that. But in general, I recommend not saying an end date because if your campaign turns off and then you try turning it back on later, you may see that you get worse results than what you had before. So I recommend set no end date. That doesn't mean that your campaign will run for eternity. You can turn it off manually at anytime. But again, like I mentioned, I kind of alluded to before. I want I personally and want you to have as much control over your Amazon PPC campaigns as possible. So don't set an end date when you want to end the campaign, if ever, go ahead and manually ended, but don't set an end date. Okay, so pretty straightforward. Next, you're gonna set a daily budget. This completely depends on how many products you're already selling, how many you want to sell, your objectives, all of that generally at the minimum, I usually, at the very minimum, I'll set $5. Usually it's around ten to $20. And keep in mind, this is not the amount of money that you're going to spend every day. This is the maximum amount of money you're willing to spend every day, okay? So just keep that in mind. There are a lot of times I have campaigns where, for example, I'll set the daily budget to a $100 a day and it spends maybe like a dollar a day. And there's reasons I do that, that'll cover later. Just little hacks which honestly aren't that important. But so yeah, certain campaigns doesn't mean it will spend that it's up to that amount. Okay. Next, you're gonna select your targeting type. Since we're setting up an auto campaign, we're going to select automatic targeting for everything else. We're gonna set up manual targeting in the next videos. But right now, automatic targeting. Then you're gonna select your campaign bidding strategy already covered this in detail. In general, I recommend dynamic bids down only just if you're a beginner. And even if not, keep it simple. A next step, you will name your ad group. So we already named our campaign. Now you name your ad group usually, as I mentioned before, I like to have one ad group PR campaign. So all usually have the same name of my ad group as my campaign to kinda keep it simple. So Product_Type, slap dash, auto. And in here you're going to enter the products that you want to advertise. So if you already have, you know, products that you're selling on Amazon obviously, then you should see those appear here in this little kinda this orange box or this box that I've highlighted in orange. You go ahead and just click on that and add that product. And that's the product that you're advertising. Kate, Also, remember we sponsored product out. If we go back, we selected, there has sponsored products, right? We're basically sponsoring our product. We're promoting our product also are listening. So we're just going to select the product that we want to promote. I recommend selecting one product, not a bunch, because we just want to advertise kinda that one product. If you have a bunch of variations, ok. And you're like summer show, I had all my variations here because you have the option to, I would not I would recommend doing is choosing your top selling variation or top-selling child days. And for those of you who know what that is, go ahead and select that. And that is the reason that you advertise for this auto campaign. And we can do is if you have two best-sellers, what you can do is go ahead and set up one auto campaign for number one bestseller and set up a completely separate auto campaign for your second best seller, but keep them separate. Don't put them in the same campaign or the same ad group. I'd recommend keeping everything separate again, one ad group PR campaign, okay, so that's one product you'd being targeted PR campaign. So that being said, go ahead and do that. Next, you will set your default bid, where he talked about this. Look at Amazon suggested bid to kinda influence your decision. Like for me, I usually start somewhere between 25, $0.250. And what's really great about auto campaigns from one I found personally is a lot of times you can set a lower bid and still get a decent amount of traction, impressions, clicks, and sales. Because Amazon is constantly searching and finding new keywords and products to target. And when you kind of set a lower bid, it forces Amazon to find those, you know, maybe less competitive products and in keywords. But again, it doesn't really matter. It just kind of, it's important, but not that important. Don't get hung up on it. Set a default bid, you need a refresher. Go back to the default bid video. Then lastly, we're going to do any kind of negative keyword targeting. I'll show you how to utilize this later on in the course. Basically, I won't get into too much detail about that yet. But if there are any keywords, you know, right off the bat, for example, if you're selling shoes that are commonly mistaken for maybe being waterproof, maybe they're a type of hiking shoe and people, it looks waterproof but it's not. Then maybe I would add the term waterproof as negative phrase match here. So you can either add negative exact keywords or negative phrase, which basically just a brief refresher means you want to make sure that in your auto campaign that you're auto cape pain doesn't go and find any keywords that are either exactly match this or contain, you know, X, Y, and Z words in the phrase. Okay, so for example, if, if I'm afraid people will mistake my shoes for waterproof and I don't want to bid on those keywords. Then maybe here I would enter in waterproof as negative phrase because I don't want to target any phrase that has the word waterproof in it. Otherwise, usually what I do, keep it blink eyes, give it Blank. Move on. Same thing in this section. So you can target negative, you can negative target keywords. You could also negative target products. So same deal here. Usually I leave this blank right to begin with. Don't really need to worry about it, but if there's any products you want to make sure that you're not kind of bidding on, that Amazon isn't automatically bidding on. You can enter that in here. For example, maybe you don't want to bid on your own product, your own listing. So you would find your AC when you're listening to a center, just go to your, it should be fairly easy to find in your Seller Central account. Find your ACE and copy that and then you can paste it in here. And negative target your asynch, where you're not targeting your own Asian. But again, like I said, usually I leave this blank, it doesn't really matter. And then lastly, once we go through all these steps, which seems maybe like a lot at first, but honesty is really, really simple and it gets really fast as time goes on. Go ahead and launch campaign. If you're ready to go, if you want to maybe edit something later or not, they HIT GO live, hit Save Draft. But usually obviously you just hit Launch if you want it to go live and it'll take a little bit of time for it to get approved within Amazon's, to get approval, to officially go live. And the time definitely depends on the time of year. Usually it's pretty quick. But keep in mind also with that, once it goes live, when I've found personally is it takes around 30 to 45 days for camp, for brand new campaigns to really start gaining traction, you should start to see some good results or some results of data coming in within the first week and definitely within the first two weeks based on my experience. But for campaigns to really ramp up and kind of gain trust in Amazon's algorithm. It takes anywhere from 30 to 45 days. So just something to keep in mind. Let campaigns run, they need time to run. So don't just expect, hey Sumner, I get questions like this all the time. My campaign has been running for three days. I have no clicks, NO and NO impressions. What do I do? My response is wait two weeks, at least, not up to 30 days or up to 45 days. And the reality is you'll have to just wait and sit and let it spend and waste money for that period of time, you start optimizing within the first week. But I would wait at least, at least one week to two weeks before you start optimizing or making any changes, ideally for brand new campaigns, I'd like to let him run for about 30 days before really making big changes. And again, we're going to cover that in more detail in the optimization section, but just some things that kinda keep in mind that are hopefully helpful. This is going to be the most, maybe the most complicated to kinda set up because it's your first one. But from here on out should get a little bit easier with the other campaigns. So if you have questions, let me know in the Q and a section and let's go ahead and get into our next video. 15. #2: Exact Match Campaigns - Your Biggest Sales Drivers: In this video, I'm gonna show you how to set up profitable exact match campaigns in your Amazon PVC account. So this will follow a very similar process to the auto campaigns and I'll really highlight the differences. But first, what is an exact match campaign? Exactly. So what we're gonna do with this campaign is with auto. We kind of automatically allowed Amazon to target certain keywords in products that they deemed would likely convert into a sale based on our keyword optimization or Amazon listing based on our past sales data and other factors as well, that they kinda keep close of themselves with exact match campaigns. It's actually very, very simple. We're just going to target very, very specific keywords with our campaign. Okay, that's it, really simple. And what's the purpose or the goal? Will. The goal is number one, profit, right? Which is very, very important. Your exact match campaigns are likely to be some of your most profitable campaigns, as they are for myself as well as some of my clients. And exact match campaigns are also a really great tool if you're launching new products on Amazon. So let's say on Amazon you want to increase rank for very, very specific keywords. Or maybe you have some top sales driving keywords that you want to make sure that you maintain rank for writing that you don't, you don't fall away from. You don't let your competitors steal from you. Then exact match campaigns are really great for both of these and can both rank and be profitable at the same time as well. So that's kinda the purpose here is profit and rank. We're going to target, we're gonna do that by targeting very, very specific keywords. And I have a few videos on keyword research because it is very, very important, but it doesn't have to be complicated or difficult either. And now we're actually going to go in and I'm gonna show you how to set up your exact match campaigns. Now, like I said before, it'll be very similar to auto soils kinda breeze through the part that you already know. So first, login to your Seller Central account. Go to campaign manager. Once you're there, click on Create campaign. Once you're there, go ahead area and create campaign section. Go ahead and click under sponsored products continue because this is also going to be a sponsored product ad for your campaign name. Name it something like product dash, exact. If you haven't portfolio, go ahead and add it. Otherwise, don't worry about it. Set a start date, which could just be today's date for daily budget, set, whatever makes sense for you and your business schools generally, I like to start with somewhere at least $5, but usually between 10, $20. And this goes for pretty much all my campaigns as a starting point. And like I said, we will adjust as time goes on. But 10, $20 is usually a fairly good range to get started. And then for targeting, i'm going to select Manual targeting now instead of Addo, because we're going to manually input keywords and set of letting Amazon automatically find keywords in products for us. For bidding strategy, again, depends on your goal or you trying to kind of be a little bit more aggressive and increase rank for certain keywords. If that was the case, then maybe I'd recommend using fixed bids otherwise and other circumstances if you want it, you know, kinda more folks on profit and just target keyword specifically, in order to increase profitable sales, then dynamic bids down only as what I'd recommend. Next, up. Amazon will ask you to name your ad group. Go ahead, say, I usually name the exact same as my campaign. So Product_Type dash exact to signify the exact match campaign. For products you're going to enter in the essence of the products that you want to advertise or in this case the product. So what listing do you want to advertise? That's where you're going to enter in here. And in your case, you should see if you're already selling an Amazon, you should see your products there in this box and you just go ahead and click on whichever product you want to advertise for this campaign. Next, for targeting, we have the option of either choosing between keyword targeting your product targeting, we're going to use keyword targeting because this is an exact keyword campaign, right? And exact match campaign will talk about product targeting later. So once you select keyword targeting, Amazon's going to ask you what keywords do you want to target? So what I recommend doing, and there's a few different ways you can do this, but what I'd recommend doing, and we'll go into more detail about this in the next videos, is select Enter list. You have, you can either choose suggested enter list or other options. Select Enter list. Forbid, I recommend you could start off with a suggested bid. To find the suggested bid, all you have to do is next accustomed Medici kinda down arrow. Go ahead and click on that. Otherwise, custom bid and set out again. I'll usually like to begin with a 25-50 set custom bid for my own personal strategy and objectives when I'm creating new campaigns. And I want to slowly and steadily, steadily profitably grow if you want to be more aggressive. And you see this, the suggested bid is consistently way above, you know, even $0.50, then maybe somewhere around a dollar. Or you can look at the suggested bit and we already talked about bidding. So go back to the suggested bid video specifically to know what bid to set or get a good estimate for match type. You're going to select Exact, okay? The default is all three of these are going to be selected. So you wanna make sure that only exactly selected for this campaign. Otherwise, what's going to happen is all the keywords that you enter are going to be entered it in an exact match, and it entered in again as phrase match and enter it again as broad match all at the same time. Which in the reason that's not good is it's gonna make her campaign structure really messy. To where if we're able to separate everything out, we have more control over each match type when they're separated out, where. So that's why we want to do that. So make sure only exactly selected, unselected phrase and broad. Then lastly, you're going to enter in your keywords that you want to target in this campaign, here in this box, and then click on add keywords. Now you're probably wondering Sumner, what keyword should I be targeting? That's a great question and we're going to cover that in detail in the next few videos. Because it's very, very important topic in, and there's a lot of free tools and free ways to kinda help you that are really, really powerful, which I'll be sharing with you because there's a lot of ways to do this, okay? So we'll cover that in more detail, but this is where you'll enter the keywords. Essentially, just get started. Enter in keywords that are relevant to your product that that's kind of a default. So you can look at Amazon's suggested keywords. So instead of entering a list, you can look at their suggested keywords. But like I said, I've seen this again and again. Again. I like to have control over my campaigns. So I also like to have control over the exact keywords that I'm putting in. So, and again, we'll go through that and hopefully makes it very, very clear on what keywords and where to find them and all that. Okay, so once that's done, we're almost complete, was setting this up. Last step is going to add negative keywords. This case, this doesn't really make sense to me because this is an exact match. If this was phrased broader auto campaign, it would make sense to add a negative keywords because with these other campaigns, with phrase brought an auto, these other campaigns have the ability to identify new keywords, right? You enter in your root keyword. And that root keyword has the ability to find kind of additional keywords as well with exact match, I usually don't use anything for negative targeting. If I don't want to target a keyword, my exact match campaign, I don't add it to my campaign. It's that simple. And if I find in my campaign that there's a keyword that I'm targeting right now that I don't want to be targeting in the future, just turn off that keyword. And again, it will show you how to do this in your campaign manager. Once you get all your campaigns up and running, then I'll show you kind of how to optimize and do some very simple, basic things. But yeah, this leave it blank for now. It doesn't really matter. And then last, if you want to go ahead and launch hit launch campaign, if you want to save it as a draft and maybe changed some things later, you can do that and Save As Draft otherwise, was he at launch? It'll take a little bit of time for the campaign to get approved and kinda start running. And once that's done, then we're going to start getting some results in and later we're going to optimize, but that's for your exact match campaign. Now I know you're curious about the keywords to add for you exact match campaign, which is what we're gonna cover in the next video. So let's get to it. 16. #3: 2 INSANELY Effective Exact Match Campaigns: In this video, I'm going to share with you two additional exact match campaigns that it recommend that every Amazon seller at least consider setting up, because these can be extremely, extremely profitable campaigns. That's a very little time to set up and almost to absolutely no time to maintain or manage. You just take some time to set them up, set and forget it. And for us, these campaigns combined generate dozens and dozens and over a 100 additional sales every single year for all of our products combined from just a few minutes of initial work upfront and very, very, very low ADH spin. So sounds too good to be true, right? Well, I'll show you because these campaigns are very creative and I can almost guarantee that the majority of your competitors are not even thinking about this. So the two campaigns that I recommend that you set up or at least consider, or a Spanish exact match campaign and a misspellings exact match campaign, which we'll go into a little bit more detail now. So first, beginning with the Spanish campaign, what it is, we're going to identify your top search keywords in English. Translate those top search keywords into Spanish if you're in the United States market. And by the way, if you're in the Canadian market, this wouldn't maybe makes sense with French. If you're in England, maybe polish or, you know another language, I'm not too familiar, but you can just kind of apply the same principle to whatever marketplace Spanish may not be the best option if you're in another market place outside the United States. But same kind of principle applies. Basically, we're taking our top search keywords in the main kind of spoken language of the country and translating them into the second highest spoken language in the country. The reason for that is because these keywords your competitors are probably not targeting or very, very few are. So they're going to be very inexpensive and they probably have decent search volume. And again, the worst-case scenario is you don't get any impressions and clicks a don't spend any money, you just waste a few minutes of time. And the best-case scenario, generate additional sales on autopilot with 0s. So that's why I recommend kinda setting it up. So what you do again is we're going to identify our top search keywords, translated them into Spanish, and in target those Spanish keywords in an exact match campaign on its own. Okay? And again, the point is we're going to pick up on sales that your competitors are completely forgetting about, the customers competitors forgot about. And one last caveat, I set up Spanish campaigns for some byproducts, but not others. So if you have kind of a more general product that yeah, maybe your product packaging has English on it or your product by half some English on it. But if it's not really that important and the language in terms of your product, then I'd recommend setting up Spanish. However, if language is very, very important, like if you're giving someone, let's say like a birthday card, right in the birthday card is written in English completely. Maybe a Spanish targeted campaign wouldn't be the best option. So just kinda use your common sense with this. That's all I'm kinda saying, which I'm sure you're already doing. Just want to call that out. So what you'll do is go to Google Translate or any other kind of translating service. Very simple. And you'll want to have English and Spanish selected. So we're translating from English to Spanish, where you're going to do just on a list, write down ten to 20. Your top search keywords. So just kind of think about what are the top, the first ten key words that come to your mind when describing your product, right? So if you sell a taco holder, Maybe talk a holder taco stand, even taco accessories because these are going to be less competitive keywords when we translate into Spanish. You know, things like that. So kinda your top search keywords, go ahead and enter them in here. You could do this one by one or do them all at once. I just have one example here. So we enter in taka holder and then we translate into spanish, which is in this case what they did taco. And keep in mind, some translations are better than others. So again, if it's kinda mistranslated or it's not the best translation, that's still OK because like I said, the worst-case scenario is you set up this campaign and maybe a few keywords. Don't get a ton of impressions or clicks. You don't really waste that much money in the end, shouldn't waste any money ration ultimately be very, very profitable. So that's strategy number one. What you'll do, go back through the video where I show you how to set up exact mass campaigns, follow all of those steps. And then once it gets to the top keyword targeting section, copy your Spanish keywords here that you just did, and paste them into that keyword targeting section, okay? And for your bid, because Amazon, I'll ask you a bit, set a custom bid and you said it can set the custom built in and you can make it whatever you want. But I'd recommend maybe something around $0.15. So there's something fairly low. And it's gonna cut because these are very competitive. So you can get away with having a lower bid and likely get a decent number of clicks and ultimately sales. Again, over time, it'll take some time for these campaigns to pick up maybe 30 days of 45 days, but set it, you forget it and hopefully is a nice little additional profit driver for your Amazon business. So that's number one. Number two is our misspellings campaign. Same type of idea. But what we're going to do is instead of taking your top search keyword or keywords and translated them into Spanish. We're gonna find common misspellings because the reality is human beings mess up. Okay? If I want to search for Taco holder, there's going to be times if that human beings searching for stockholders are gonna mistype, okay? And what we can do is we're going to identify common misspellings over top search keywords. So in this case, you know, if we're selling a stock holder or top search keyword would likely be taco holder. Because we take that main keyword, we're gonna find hundreds to up to 1000 common misspellings, all different ways that people could miss type the word taka holder, an Amazon. We're going to target that and exact match. And the result of that is that when someone types in a misspelling, which happens very, very often when he would, especially when you look at the average of when you have hundreds of misspellings, that happens very frequently, you're gonna rank page one for all of those misspellings, right? You're going to be the top search results for your paid ad. And potentially even that's going to help you organically rank. You're listening for these misspellings as well. So you're going to rank number one for these misspellings for literally sense like a few pennies and ultimately capture dozens to potentially even hundreds of additional sales every single year with very, very little effort and spend came so same kind of idea here. So how we do this really simple. You can go to any kind of keyword typo generator online tool. So you can just type in keyword typo generator it and you'll get to a tool like this, okay? And I'll have a link to this specific tool. It's free, by the way. In the resources section. Go ahead and enter your main kinda product keywords in this kind of gray box here. Then you can kinda keep all of them selected or Alex, unselected skip pit spaces. Just based on some research that I've done in terms of misspellings, Not a big deal. Because what you're going, what's going to happen is even just one word that you enter into the box here. If this tool is going to find all the possible combinations of misspellings for that keyword. So you're gonna get a huge list of keywords, which is great. That's what we want. We want a huge list. But keep in mind you can only add up to a 1000 keywords per ad group. So what you can do is just a thought. You can keep it simple. Enter in one. You're kind of keyword here, finding a hundreds to up to a 1000 different misspellings and create, you know, you'll have your misspelling exact match campaign. Then when your ad groups could be one product, keyword misspelling, you could have another ad group with another product. So it can be, for example, one campaign which is misspellings. And then in a campaign you have to add routes when your ad groups is Taco holder misspellings. Ad group number two is Taco Stand misspellings. Okay. If that's too complicated for you, don't worry about it. Just follow the same tragedy like we talked about before. One ad group one campaign, Keep It Simple. Entering your product keyword, generate the typos, and then you'll get a huge list like this, as we can see, all different kinds of ways and misspelling. You're going to copy this list. Go back through my exact match video, show you how to set everything up when he gets to the keyword targeting section are gonna do the only thing that's different is you're gonna copy these keywords, paste them into the keyword targeting section, and you're going to bid, or I recommend bidding at $0.02, okay? Y2 sense, because most people are not targeting these keywords unless you're competitors. And if they are, they're likely bidding $0.01, okay, because they think that nobody else has bidding. So we're going to outbid everyone else's bid by one penny. So it's not, you know, we're only spending one penny more, but just in case anyone else is already kinda bidding on these keywords were connection to, outbid them and kinda when that bid and ultimately, like I said, rank on page one for literally $0.02 a click. Which again can translate to very, very profitable sales. But keep in mind that results will vary by seller. There's nothing guaranteed here, but it is worth testing and experimenting with because of the low amount of cost in terms of time and money. So those are the two campaigns, Spanish campaign and a misspelling campaign. These are both going to be additional exact match campaigns that can set up. It's up to you to your business whether you want to or not. But hopefully you found this valuable and hope you get amazing results from these campaigns, as well as all the other campaigns that I'm excited to show you how to set up. So without further ado, let's go ahead and get into the next video. 17. #4: THE MOST Powerful Keywords To Target With Your Amazon PPC: This topic is extremely important to your Amazon PPC campaigns, so you wanna make sure that you're paying attention. And unfortunately very few quote unquote Amazon PBC experts ever discussed this. And it's, it's crazy to me, so very important. And in this video we're gonna discuss Amazon PVC keyword types. And specifically we're going to discuss short tail keywords, mid Tail Keywords, long tail keywords, what they are, why they're important. And in the next video, I'll actually show you how to implement these strategies and actually generate a list of highly profit potential keywords for your Amazon PPC advertising. So I found this graph on Google, which I think was a really great representation of what I wanted to really highlight here with a difference between short, mid and long tail keywords. So basically to really kind of making simple short tail keywords are short keywords. Long-tail keywords are keywords with more words in them or they're longer words and give you some specific examples. So an example of a short tail phrase would be trainers write just one word, very, very short. Next we have Adidas trainers. So this is two words a little bit more descriptive than trainers, but still very, very broad, right? Because Adidas traders or another word could be Adidas shoes, still very, very broad. And that's a mid tail keyword, okay, kinda somewhere in the middle. And then lastly we have long-tail. An example here would be Adidas, DZ, boost, trainers, okay? And there is no specific definition of long-tail keywords that kinda differs depending on the source that you look at. But long-tail keywords are generally at the very least three words in length. It's a keyword that has three words in that key phrase or longer, right? So it could be three words long, forwards, five words, et cetera, in this case, right? Adidas, easy boost trainers. That's a phrase with four words in the phrase OK, so that's a long-tail keyword. Now, I really want to focus on long tail. That's the big reason I wanna kinda highlight this, is long-tail keywords. When a lot of people think of when they hear this or oh wait, Sumner, You know, I'm selling Adidas shoes online, so maybe I would target, you know, Adidas shoes. Okay, that's, that's what most people think about with Amazon PBC, they find ten to 20 very competitive keywords and then target those keywords. But if you look at this graph, okay, the shorter your keywords are, generally there's higher search volume, right? More people are looking for it, but it's much higher competition and there's a lower conversion rate. Conversion rate. Simply the people who basically in this case, the people who click on your ad compared to the people who actually end up buying, right? So the lower that percentages, that means less people are buying your product, the higher conversion rate is the bit rate, the higher the conversion rate. That means more people are buying out of the people who click on your ad, and it's ultimately a good thing. So long-tail keywords into HIV at higher conversion rate than shorter tail keywords. Okay? Because the more descriptive, but what most people get tripped up about is that long-tail keywords have less search volume than shorter tails that are like, hey Sumner. If I target 20 long-tail keywords, I'm not gonna get any impressions and he clicks because for example, let's say that one, Adidas easy booze trainers or one of these long tail keywords. In your case, might only generate one sale potentially every year. And you're like, well, some of it, I can target another keyword that even if it's not as profitable, it could generate, you know, one sale a month or several sales every single month. Okay. But we need to keep in mind is, and the key here is with long-tail keywords, they should definitely a part of your strategy because we already established, tends to have a higher conversion rate and it's less competitive, which means you can get a lower cost-per-click. So number one, so long-tail keywords, higher conversion rate, ultimately more profitable, okay? You can spend less per-click. You can have lower bids and get impressions and clicks with lower bids. But the key that a lot of people miss, okay, even if they understand this, this first concept of long-tail versus short tail, that the key with long-tail keywords as part of your strategy is you need to have hundreds of long-tail keywords that you target, which by the way, is actually easy to do. And if you do it for free, it's really not that difficult whatsoever to do. But the key is you need hundreds of long-tail keywords to implement this strategy with your own Amazon PBC. So if you're already running Amazon PPC campaigns, you may look in your campaigns and see you're only targeting. And this is very, very common, by the way, ten to 20 keywords in all of your campaigns. It's Emacs tend to 20. That's great news because there's huge room for you to improve. Ok, there are literally thousands of keywords out there that are relevant to your product on Amazon that people are searching for to find your product. So we want to identify those keywords, or at least a few to several 100 of those keywords, identify them and then target them, right, with a low bid. And ultimately the result is when we do this at scale, ok, and we're targeting a bunch of long-tail keywords. Maybe each keyword only generates, for example, one sale a year or even one sale every two years. But you multiply by that by hundreds, right? That's hundreds of additional sales every year. And just as a kind of quick statistic about this. So I had one of the students here in this course, went through this section of the course, learn about long-tail keywords, and went through the next video, we're actually show you how to create a long-tail keyword list of high profit potential keywords. He was able to increase his sales from Amazon PBC by 75% and reduces overall a cos by, I think it was around 10%. So we got with this strategy by identifying and targeting hundreds of long-tail keywords and adding these two his existing campaigns, it's all he did is he was able to increase sales by 75% and decreases advertising costs. Okay, so not only do the increase sales at the same eight costs, he increased sales, Android and Andy got more sales profitably. So really, really powerful. So I hope that makes sense. And if that's not a 100% clear, it'll become more clear as we go through the videos and, you know, feel free to ask me any questions in case you need more clarity on any of these topics. But basically at the end of the day, you want to be targeting both of these, but there should be a heavy emphasis, especially if you're a smaller seller, you don't have a huge budget, you should be targeting hundreds of long-tail keywords. I said it was important. That's why I'm repeating myself so many times. And so a couple examples are so of short-tailed versus long tail as well, would be, you know, let's say you're selling lemons, Esther, and you're already targeting the word lemon zest or in your Amazon PPC, maybe it's not that profitable. You're getting some clicks and sales, but you want to increase your profitability. Then some ways, some really simple ways that we'll cover in more detail of targeting long-tail keywords are adding long-tail keywords your existing campaigns is to add more descriptive words before. After your main keyword phrase and do that like I said, a few 100 times. And there's tools that will actually help you generate a big list. And then you basically kinda add keywords before and after to your main keyword that specifically describe your product and then target those keywords. Okay, like I said, we'll go into more detail in the next video. But one example could be, you know, you're selling lemons Esther. So read silicon lemons Esther, another example could be handheld lemons ester or whatever it might be. So there's like literally almost infinite examples. There's hundreds and hundreds of keywords out there that you can be targeting. And specifically, when it comes to your exact match campaigns, I recommend setting a two exact match campaigns, okay? And you can just set up one of these one or the other, but I recommend setting up to ultimately. And the first campaign you're going to set up is what I like to call the top ten campaign, okay? This is where you put in maybe your top five to 20, usually around ten, your top ten sales driving keywords. If you don't know what your top ten sales driving keywords are, that's fine. Wait to set up this campaign. And what you would set up first is your long-tail campaign. Your long-tail campaign is going to be an exact match campaign like I showed you how to setup, right? It's going to be an exact match. And in this campaign you're gonna have one ad group. That one ad group is going to have hundreds of long-tail keywords in that ad group. Ok, so one campaign you're targeting ten of your mid Taylor shorter tail keywords. There are more competitive and more expensive. And then your other campaign you're targeting, you know, anywhere from a 100 to a 1000 long-tail keywords. And the benefit of kinda having both. And if you're wondering what's under which one would be better to set up. I'd recommend getting started with a long tail campaign and setting that campaign up first. Because what you can do is you can set up the long-tail campaign first. And then after it, maybe a month or two months of running the campaign, identify the top ten sales driving keywords in your campaign. Turn them off like so use Go, and I'll show you how to do this later, but turn those keywords off in your long-tail campaign and create a new campaign. Take those ten keywords, copy, paste them into your new campaign and turn them on. So you turn them off from one campaign and basically added them to a brand new campaign to your top ten. So now at the end, you start with a long-tail campaign. And in part that long-tail campaign turn into your kind of top ten keyword campaign and get, it doesn't need to be exact. It doesn't need to be exactly ten keywords. It could be anywhere from five to maybe like 20 or so of your more competitive keywords. And the reason for doing this is your long-tail keywords basically have room to breathe. When you have, when you mix the two together, long tail with short-tailed together, what usually happens is your budget. Let's say you have $10 a day that you're spending on your budget, a bigger percent of that is going to keep going to your short tail keywords, your competitive keywords, your competitive keywords are essentially going to eat up your budget all the time. And those little long-tail keywords that are very, very profitable, but there's not getting any light, they're not getting any light to grow. They're not getting any of the budget. So they're not really performing at all because they're not even getting any budget because the short tail or eating them up. So you basically kinda think about it like you want to put all of the kind of strong keywords with each other. And you can better control the bids, the budgets, and all of that. And this will, by the way, make a lot more sense when we get into the keyword in weekly, monthly, Amazon PBC optimization module, it'll all make a lot more sense. But just keeping simple, what you could do is if you want to be a little bit more profitable, I do this every time I'm launching a brand new product is just start with an exact long-tail campaign where you're targeting hundreds of these long tail keywords and setting it at a low bid, you can definitely set anywhere, you know, 25 to $0.50 is definitely doable for this. And the reality is because you're targeting so many, Maybe a lot of the keywords won't get hardly any impressions or clicks, but statistically the, it will average out. And what will happen is you could potentially even double if you're already running campaigns, double your sales. And those sales, there's additional sales can be significantly more profitable as well. So I hope I made that as clear as possible, but that's just an idea here that you can do whatever you want. It's your business. But just as kind of a thought is for your exact mass campaigns, start off with your long-tail. Just have all the keywords that you want to target in one campaign. After a month or two months, any keywords that are consuming the most of the budget and have the highest cost-per-click generating the most sales. Take those keywords, put them into their own campaign, and then now you have two exact match campaigns. Okay? So those are kind of two examples for exact match campaigns that I run it with my own brands as well as from our client's brands. And hopefully that was helpful if you have any questions about long-tail keywords or anything else. Let me know that Q and a section, and let's go ahead and get into the next video. 18. Effortlessly Generate A List of Profitable Keywords (No Tool Required)!: In this tutorial, I'm going to show you how to generate a list of hundreds of high profit potential long-tail keywords for 100% free. And it's really not that difficult. There's just a few steps involved. And you can use all kind of free tools here in this video. And I will say is, well, I actually pre-recorded this video before, not that long ago. So the strategy is identically the same today as it was, you know, a few weeks ago when I recorded this. Just kinda want to let you know. And of course, if you have any questions about this, let me know in the Q and a section, but let's go ahead and get to it. What you wanna do is create either an Excel, kind of an Excel spreadsheet or a Google Sheet. And you want to have three different tabs. And tab number one, you can name it whatever you want, but something like initial keyword list. So that's tab number one. Tab number two, you're gonna have phrase breakdown. And in tab number three, you're gonna have finalist and rename these however you'd like, but just get started. That's what I'd recommend. Okay. So and then we'll move step-by-step through each tab. And then once we, once we're finished with this, basically what we're going to have is this giant list of potentially hundreds of long-tail relevant keywords that can ultimately increase profitability, generate more sales. It's great for, for launching your brand new product or improving your overall amazon advertising results, which I think I've covered enough. So let's go ahead and just get to it. So let's assume that we are selling a spatula, a spatula on Amazon. All right, so what you wanna do in your initial keyword list is write down as many keywords that specificly described your type of spatula or your type of product as possible. So a few things you can do here is one, the number one and the best way to start is just brainstorm. Just think on your own. If you already have done keyword research and have a master keyword lists, for example, if you've used helium ten or seller tools are another type of tool and have this long kind of keyword list. That's a great place to start as well. So look at master keyword list. If you already have one, if you don't. A really great tool for this specific strategy is a tool called merchant words. Basically you can merge it with emotion words, you plug in a specific keyword and merchant wheres is again, generate a huge list of keywords that have your root keyword in those phrases. So for example, if you're selling spectral on Amazon, you can input spatula or silicons bachelor or read spatula or whatever your special is in emergent words. And it's gonna generate a huge list of phrases with their estimated search volume. I'm with the word spatula or read spatula or whatever in that phrase. Ok, so number one, brainstorm number two, if you already have a master keyword list utilized, that number three, you can use merchant words. It is a paid tool. So again, I'm going to give you some freeways number for really powerful and underutilized. Ask your friends and family how they would describe your spatula like what would you call this product, right? And have them brainstorm with you as well. And you'd be surprised by the number of keywords. Again, the key here is just kind of get as many relevant keywords, just really simply that describe our specific product. And I'll show you how this plays out. So just as an example, this is a relatively shortlist. You definitely want to kinda have, you want to brainstorm and have as many as possible. But for this example, I'm just kind of keeping things short and simple to not overwhelm you. So we only have seven, but I would recommend, you know, dozens are as many as as many as you can. Really it, it can, it can be seven, but I encourage you to stretch a little bit more. We have silicon spatula, read spatula, small spatula, especially with grips, especially with hooks, durable spatula things, Bachelet, etc. Right, so let's just assume these all make sense on these are all different ways of describing our specific spatula. Okay, great. Brainstorm. Do as much as we can on this tab here. Number two is we're gonna go to our phrase breakdown tab. And from here we are going to basically Decartes D compartmentalize our initial list. So we're gonna take all the keywords here. Okay, so we're going to take this. I'm gonna copy. So Command C for my Mac command V to paste right here into the sheet. Okay? And what we want to do is basically break down and take each individual word and place it into one of these groups here. So if you haven't already, sorry, I meant to mention that. So for column a, row one, you want to have group one, column B row one, you want to group two, column C, rho one, group three, and so on, right? So you want to have around five groups here. So group 12345 right here, like I have really simple and straightforward. And what we're gonna do is we're gonna place each individual word into one of these groups. Okay, so first, you know what we can, we can take our most common, which would be maybe silicone spatula. Okay, take your kind of most common two word phrase that's most relevant. Let's say we're selling a silicone spatula. If it was maybe woods Bachelet than you'd put wooden spatula. But that's pretty relevant and you want to put it somewhere between groups 24. So usually you want to take your most common phrase, your two-word phrase, and put it somewhere between 24. In this case, there are in group 23, so we have silicone into spatula and three, and I'll show you how this all plays out. It all makes sense here in just a second. So you just go ahead and do that. Take your most common phrase, put it here. So we are done with silicone and spatula. So boom, there we go. Silicone spatula. If you want, you can just go ahead and delete all anything that's silicon and anything that's spatula. But you kind of get the picture here. I can go through and do all that. Alright, so next we have read, we have small, we have with grips and so on. So again, we have kind of our main keyword right there in the middle. So now we're going to add basically keywords before and after that again, describe our product. And these, this is what's gonna create our long-tail keyword list. So your output is going to be directly proportionate to your input. So essentially, the longer going back to Tab one, the longer your list is in tab1, the bigger, much bigger, exponentially bigger. Your final long-tail keyword list is going to be when we're done with this. So just kind of to visualize. So next we have read. So read, so you can either have it, you put it after silicon spatula, it would read silicon special a read. Versus if you put in front, it would be read silicon spatially, I'll read silicon special, that makes more sense. But if you can Tweet this later on, I'll show you kind of how to do that, but really simple. So we're just going to, I've already done it, but let's say bone there, I put it right here. In France, we have read silicon spatula. That's what we have so far. Next we have small, similar kind of idea, small silicons bachelor. So we're gonna put that in group one because then it's gonna read small silicon spatula. We have width grips. So maybe I'll break this out as you can see here with an then grips. Ok, so then we have silicon spatula with grips. And then we also have red silicon specially with grips, small silicon specially with groups, right? You kinda see how it's playing out. We're going to have this huge list of long-tail keywords. So we're gonna put width grips after silicon spatulas and silicon specially with grips. I know it's a little bit confusing, so I hope this makes sense. If you have questions, let me know. We have spatula with hooks. We've already spatula, so we need to put with hooks we've already actually used with its in-group force. We can delete that and we have hooks. Boom, we're gonna put it here, which you can say I've already done. So NAB silicon spatula with grip silicon specially with hooks. We have durable and thin, pretty straightforward and delete those durable and then we're going to put those in front so we have durable, so it comes back to the thin silicon spatula. Okay? So basically I've taken all my keywords, broken them out, use them one time and put them into whichever group seems to kinda make the most sense. And then it's gonna read left to right. So what we have is actually and you know, read silicons Bachelet with grips, read silicone spatula, small silicon spatulas, small silicons fashion with grips, maybe just silicon spatially with grips, you see all the different combinations that we can now create. And so far it's all for free. I'm gonna show you how to use now a free tool to kind of put this all together. And basically for you come up with all the permutations and generate this for free. So what you wanna do once you complete this step is go to a free tool called Papaya search.com. So it's papaya search.com. It is their PPC keyword generator tool. So long-tail keyword generator right here. So I'll try to include a link to this in the description below so you can find it easily. Again, it's a free tool. You don't have to sign up or anything like that. And your scroll down and look at what we have here. We have Group one, Group 2345, just like our Google Sheet. So what are we going to do? We're going to copy and paste from a Google sheet, but there's a very particular way to do it. Ok, so what you wanna do first? So here's the thing, right? There's kind of three steps. We have our prefix, right? Are, are, are kinda preceding keywords here we have red, small, durable, and then, so we want to create a combination with red silicon specialist, small silicon spatulas, durable silicon special and thin. Ok, so this is going to be one group right here, and this is gonna be our first red silicons bachelor small, all that right, right here. Number one, number two, okay, we want the suffix, which is silicon spatially with grips and silicon spatially with hooks. Again, the longer your list is, you're gonna have a much longer list. I'm just trying to keep it simple here. So number one, our first kinda set of keywords are going to utilize these words here. Our second set of keywords are going to use these keywords here, okay? And then our final number three, this is less or final, is going to utilize all of them together. So we're going to have some, you know, some really, you know, some, some shorter long-tail keywords and then some longer long-tail keywords. Okay, they're going to be all different lengths. But again, the key here, and my overall strategy is to just identify as many long-tail keywords as possible. I target those with my Amazon PPC campaigns usually set a fairly low bid and then you'll just start to see that certain keywords start to take off. They get impressions, clicks, and ultimately sales, and can do so at a much lower cost per click and a cost potentially than the existing keywords you're already targeting. Okay? And the reality is, yeah, you don't know the search volume for all of these by doing this manually. However, if you are, if you actually understand your audience and you've already, you know, you're using a tool, especially like seller tools or helium ten or merchant words that has some relevant keyword data. Some of these keywords may only get searched, you know, a few times a year, for example, where others may get a lot more search volume than you may think. But again, the key is just, you're kinda casting a wide net. You're generating huge list. Casting a wide net. Targeting these all with your Amazon PPC campaigns, maybe with your exact phrase and broad match campaigns and a low bid. And then you're going to see which keywords start to take off. And you'll be surprised by the number of keywords actually starts to take off, and maybe even shocked by the amount of sales that you can make. Okay, so I just want to kinda make that one caveat. So with that being said, let's just go ahead and I'll actually show you. And this should hopefully clear everything at this point and make sense of what we're doing. So first, remember, for our first set, we're gonna do groups one through three, okay, so Group one, you're going to copy into group one and the PVC keyword research tool. Go back to our Google sheet, copied group to go to our PBC tool. Two, there we go. Go back to our Google Sheet, group three, copy and then paste in our PBC tool in group three. You can go ahead and leave as broad here and it hits Submit. So we're hitting submit. Boom, here's our first set. That's going to be the first kind of part of her long-tail keyword list. So let's go ahead and copy. So we're copying all of this here, going back to our Google sheet. Now, in your Google Sheet, go to your final list tab this tab number three, your finalist. And you're just gonna go to column a. You can do whatever you want, but go to column a. Hit paste. Boom, this is our first part. We are not done yet. This is part one. Okay, great. Now we're gonna do part two. So before we go to particles, go to our Papaya search PVC tool, we're going to hit the Back button. So just hit the Back button. It's gonna take you back. Ok. I'm going to, I'm going to clear out group 123 as the art because it's going to be the same. So from here we've already done group one through three. Now we're gonna do group two through five. Okay? So we've already, we copy group to paste it in here, which we've already done. See silicon, silicon. There we go. Group three, Copy Paste, we've already done that. There you go. Silicone spatula, group three. Group four is width, okay, so we're gonna go to group four, put width. And then group five, we have grips and hook. Go back to our PVC tool, paste in group five. Again, leave it as broad. We're gonna hit submit. You just kinda double-check here, everything looks good. Submit. And again, with this example, very few options. We could have just done this manually inner heads. But the more words that you have and starts to fill up, the bigger your list will be in, the harder it will be to kinda do in your head mentally. So, so yeah, so anyway, we have our list here. I'm copying, going back to our Google Sheet, clicking on our final list. I'm going right underneath the words that we've already pasted and we're pasting this. So there we go. So far we have six, but we're not done yet. There's still one last step. So we're gonna go back to our phrase breakdown tab. And now what we're going to do is we're going to use all of these keywords. Okay? So again, go back to your PBC tool, hit the back button. And as you can see here, Look, we have groups, two groups, 345 already filled out and it's all right here. And if you don't see it filled out, just do it again. So because they're already filled out, we only need to copy and paste group one's. We're going to copy group one from our Google Sheet, go back to Papaya search, paste into group one, leave as broad. And now we have, you know, all the groups filled out here. We're going to hit Submit. Ok. Boom, there we go. Look at that even more. So we're going to, like we've done in the past two types, we're going to copy, go back to a Google Sheet, go to a final list, and then boom, we're gonna paste right below. And there we go. See, we now have a list of some maybe longer mid tail and longer long tail keywords that can ultimately improve your overall Amazon PBC performance, like I've said. And the last thing I kind of want to call it, it's really kind of cool is, and this is what I always like to do is we have our final list here and we see, look ones one rows, one through 14 are filled. We have 14 long-tail keywords or, you know, it's debatable. Somebody like the red silicons bachelor small silicon spatula could be considered mid tail, but I like to target keywords from three phrases or more. I found a lot of success with that. So three or more are all fair game. And if we look at a final list, go back to our initial keyword lists. Look at this, our initial keyword list. Remember this is the list of all of the keywords that we could possibly think of and maybe your friend, friends, and family could think of in our master keyword list. And we had a total of seven. Okay? Our finalist, we have double that, right? So imagine if your input instead of seven, Imagine if you input 50, right? And then imagine how big your final list will be significantly bigger than, than what you can think of on your own. And that's kinda why going through this process, I know it seemed like it took a lot longer than maybe it should have. Maybe repeat myself a couple of times. But you'll see that once you do this yourself, you can go a lot faster. And again, if you're launching a brand new product, these long tail keywords are great way to start off. This is how I always start off my Amazon PPC campaigns when launching brand new products because and again, my conversion rate tends to be a little bit higher. There are a lot less competitive. So when I'm starting off with 0 reviews were only few reviews compared to my competitors. I'm gonna get a lot more likely to get sales on these long tail keywords. And guess what? These long tail keywords are a lot easier to rank for and actually start generating organic sales. You can actually generate just as many organic sales when it can bind. And when you're ranking for a lot of these long-tail keywords compared to rank on the first page for maybe two or three or four of your higher volume and shorter tail keywords. Okay, so that's kinda the methodology here. I get if you're launching, if you already have existing Amazon PPC campaigns, I highly recommend going through this fairly simple and free strategy. You can then kinda copy these, enter them in, even, even sell them at a lower bid. Or what you can also do is create brand new separate campaigns. So you can have, you know, your exact phrase and broad match campaigns that are targeting higher volume keyword specifically maybe, you know, your top ten or top 20 keywords that you want to rank for. And then you can have a whole other separate exact phrase and broad match campaigns that are specifically targeting longer, maybe more profitable and lower costs and lower cost per click keywords. Okay, just food for thought. Again, it's completely up to you and I hope this makes sense. I hope you found this immensely valuable, and I look forward to seeing you in future videos. 19. Get High-Demand, Low-Competition Keywords With Helium 10: In this tutorial, I'm gonna show you how to generate a list of high profit potential keywords using the healing ten magnet tool. Now helium ten is known as being a paid tool, but a lot of people don't know is it has a free trial. And specifically the tool that we're gonna be using is the helium ten magnet tool, which if you sign up, you can get a free trial and you get two free uses every day using this tool. So I recommend using a free trial. You try to do this on your own, but I can guarantee you. And by the end of this video, you're gonna see exactly why that this process is going to help you identify dozens to hundreds of keywords that you would have never thought about on your own, that you would've never targeted and ultimately will improve your results. And again, if you do it all for free, which is what I encouraged you to do. So linked to killing ten will be in the resources section. So go ahead and sign up for a free killing ten account. Once you do so, login, go to the keyword research section and then click on magnet, just like you see here. And you'll get to a screen that looks like this. And remember you have two searches for free every day. So just kinda keep that in mind. But one search can be enough to really get started to his definitely per day to get started and get really great results. So what you're gonna do once you get to this tool is here in this action, go ahead and type in your main product keepers. So in this case, I'm gonna talk a holder, we're gonna put in taco holder. Okay. Then what we're going to do is scroll down here and under wordcount, what we're gonna do is set three. Okay, why are we doing that? Remember back to the video I created about short-tailed versus long-tail keywords. Generally longer tail keywords tend to be less competitive, higher conversion rate, ultimately more profitable, especially for your Amazon PPC campaigns. So it's up to you. I would have this at a minimum of two, but I'd recommend maybe three or even four Potentially. But this should be a pretty good start and just kinda setting it to a minimum of three. If you want to be a little bit more aggressive and your goal is like, hey Sumner, we wanna really crush our market. We have the budget to back. Then instead of doing three, I would do to, right to basically the shorter your word count, the more competitive the keywords are going to be. And it also with being more competitive, there's likely going to be more search volume and more potential for sales as well. Okay, so if you want to be more aggressive, have the word count maybe too. If you want to be more conservative, three are really conservative than do four. Ok, so we're going to start with three here and here c, y. So we have talked the Holder, Great. We have the word count here. Great. And by the way, if you want to filter by any of these other metrics here as well, it's completely up to you, but for now we're going to keep it simple and just go ahead and hit Search or get keywords in this case. So we're gonna click on get keywords. And healing ten will take a second to, we'll do a new search. Ok, it'll take a second to upload generally. So just keep in mind it, give it some time. But basically healing ten is going to extract all of the keywords that they haven't their database that people are typing into Amazon every single day. And I'm gonna show you how to identify out of all those keywords, the highest potential keywords. Alright, so now our list has been generated, so we're gonna scroll down. Boom, there we go. Here's all of our keywords. But I like to do is set the results per page to a 150 just so we have more results on every page. And once we do that, okay, we have all these keywords. We want to find the best keywords, the ones with the highest profit potential. So what we're gonna do is we're going to organize by magnet IQ score. So what does being an IQ score? Well, this is why I recommend using this tool where as far as I know, there's no other tools that can do this for Amazon specifically. And basically, helium ten has a special score that they get keywords that have very high, kind of very high search volume compared to the number of competitors. Alright? So any keyword that has a really, really high search volume with relatively low number of competitors compare to the search volume, gets a high score. The higher the score, the better the lower the score may be not as good. So this is general, so just keep that in mind. Now, I don't know why I'm seeing this here. Oops. So for whatever reason the word count didn't go through. I don't know what I did if I accidentally I'm refresh the page before that. But again, so we're seeing results with two keywords to keyword phrases here. I will just go back and do the three. But I think with this free trial yeah, I'm 0 results remains today. Otherwise, I will just go and redo it. Just going to keep in mind. So my mistake should it kept at three, but it'll work exactly the same. So we've already organized by magnetic IQ score. Great. Let's pretend that we actually wanted to search for a minimum of two words. So what we're gonna do now is go through and highlight any keywords that are relevant to your product, okay? And as far as you want to go is completely up to you. I would recommend selecting at least 20 to get started. That would be a really good start. And what that would take you that long at all. If you want to keep going until you get a 100, that would be a really good start. But it's up to you how many, how much time you want to put into this. But just start from here and it's kinda 80-20 rule. Starting from the top. This is gonna be the most important section to go through. And as you go on, it'll become less and less important because the magnitude IQ score will become less and less. So, like I said, ten or 20 is a really good start, should be really, really fast. And if you want to do more than that, I would definitely encourage you to do that, but completely up to you and what's worth your time. So again, we're going to highlight keywords or select keywords that are relevant to our product. That's all we're doing. Okay. So taco holders were selling talker holders, so yes. And you may be thinking, well, Sumner toggle holders, actually pretty competitive. Why does it have a high Magna IQ score? Because measuring IQ score is the search volume relative to the number of competitors. Okay? So this has, must have very, very, very high search volume compared to the number of competitors, even though there's still a decent number of competitors. But again, if you're going through the results, you're like, wow, these keywords might be way too competitive for me. I might be spending a lot of money on these and I want to kinda spend less. Then again, what you can do is go up here and just I'm usually select by word count. And then long tail keywords will tend to be less competitive. So that's what I would do it again, usually I would do it in this case, but I don't know what I did exactly. But anyway, same kind of idea here. Taco holders selected that because it's relevant. Scroll down. Keep going down to, to do, and we'll just do a few of these taco stand that's relevant. Dinosaur talk a holder that can be relevant whether you're selling a dinosaur talk the holder, or maybe you're selling an animal style taco holder. Maybe it's a dog shaped talk a holder, a cat, where someone who is typing in dinosaur toggle holder, they may not be set on buying specifically a dinosaur older. Maybe they're interested in, you know, just creative taco holders or animal style. So that's why there could be worth selecting a good, this is a hypothetical situation, but just kinda wanted to call that out. Keep going down and there's a few more crispy taco holder. This is relevant selected dynamo. Yep. So just another way of kinda saying dinosaur taco holder. Taco stands. If we're if we have a set of four stainless steel, then yes, we want to select that and so ons, right? So pretty quick, pretty straightforward. Just go ahead and select keywords that are relevant to your product and go through till you have at least, at the very least, 1020 is a pretty good base start, but I would try to get as much as much as you feel your time is worth it depending on how long it takes you. Then once you kinda select those, scroll back up to the very top. And then we're gonna hit export. So we can either export as a CSV file, export as Excel, or we can copy these to a clipboard and then paste them later. Okay, so whatever is best for you to download and have always have a copy as CSV. So I'll go ahead and do that. And once you do that, you now have a CSV file of all of these keywords that are relevant to your product that have relatively high demand and high volume and relatively low competition. These are really great keywords to start targeting with your campaigns. Especially some of those 345 will be kinda longer tail keyword phrases would be especially good. So I hope that you found this valuable. Again, use the free trial first if you feel the need to upgrade, do so at that time, but you can get a lot done every day with the free trial. So hope you found this valuable if you have any questions at all, let me know and let's go ahead and get into the next video. 20. #5: Phrase Match Campaign: In this video, I'm gonna show you how to set up your phrase match Amazon PPC campaign. So it's going to be very similar to setting up your exact match campaign. However, instead of targeting your keywords in exact match, where to target those keywords in phrase match. So what's the reason for that? So very specified phrase match campaigns, which are simply all the keywords that we're targeting in these campaigns are in the phrase match. And the reason is ultimately, so number one to be profitable but to, to discover new profitable keywords. Because remember, when you're targeting with exact match, that means that when you target a keyword for Taco holder, you're only eligible to appear for the term stockholder, where when he target talk a holder and phrase match you can appear for, for searches such as red talk of older plastic taka holder, silicon taco holder, talk a holder withstand dinosaur taco holder, all of these different terms. Okay. And the benefit, the benefit of that is that we can identify new keywords, okay, because we're not just targeting one, we're targeting one keyword, but we're ultimately going to appear for multiple different types of searches. And later, I'll show you in the optimization section using search term reports, how to easily kind of identify keywords, new keywords that are generated from your phrase match campaigns, as well as our broad mass campaigns, which I'll talk about next. How to find profitable keywords that were generated from these campaigns and then add these to your exact match campaigns. So it's basically finding keywords and then funneling those keywords to your exact match campaign as well, some of your other campaigns as well for ultimately to scale campaigns and become more and more profitable as time goes on. Otherwise, if you just kinda set a certain number of keywords and leave it as is, you're not going to really be, really be able to grow. Your growth's going to be very, very limited. So we need some way to grow, and this is a really effective and efficient way to grow. So number one, we will mount the campaign to be profitable in of itself. And then number two, to discover new keywords. And last thing, because I get a question about this a lot so I'll just briefly address IT. People ask, well Sumner, Why do I need to have an exact match campaign phrase match and abroad match campaign or why he recommended. So I run phrase exact abroad for all of my products. The reason for this is that mash types convert differently. For example, you could be targeting the word taco holder and exact match, and it converts better than talk a holders phrase match. However, maybe the word taco stand converts better and phrase match the exact match. So if you've never tested, you will never know. So the reality is keywords convert better for whatever reason, right? And we don't really know, that's why we have to test. There's no way to know until you test in different mesh types. So we want to test all match types. So like I said, phrase by phrase, match campaign is going to be identical to your exact match campaign, okay, maybe it's filled with a lot of long tail keywords. Those same long-tail keywords or other keywords that you're targeting and your exact match. Go ahead and target in your phrase match campaign. Now this doesn't apply when we covered misspelling campaign, your Spanish keyword campaign, and your ranking campaign. I don't recommend setting up phrase match for those campaigns. Leave those as exact match. But your other kind of main exact mass campaign that has the majority of your keywords in that campaign. Go ahead and create basically another version that's going to be phrase match, and I'll show you how to do that now. So hopefully that makes sense. If you have questions, let me know. So step one, as before, go to Amazon Seller Central and login to your Amazon campaign manager. Once you're there, click on pre-campaign under sponsored products, hit Continue. Your campaign name can emit product dash phrase. So maybe talk a holder dashed rays, selected portfolio if you like. Leave the start date as is, unless you'd like to start at some point in the future, set your daily budget. Again, I like anywhere from $5 to $20, but usually somewhere around ten to 20. Then for targeting selected manual targeting, automatic targeting will be the default. So you wanna make sure that this is selected manual targeting for bidding strategy to keep it simple. Dynamic down only, especially when I have phrase and broad match campaigns. I prefer dynamic bids down only because I have a little bit less control over my targeting because they're broad and phrase match. I want to be more conservative with my bidding strategy. So I like down only, okay, for ad group name to keep the same name as my campaign. So product dash phrase, so maybe talk a holder dashed phrase. Then for products here, enter in the products that you would like to advertise, just like we've done before. For targeting, you're going to use keyword targeting because we're still targeting keywords right now. Then go ahead and hit enter list. You could select suggested, which you select suggested here and here we're targeting Amazon is going to show you keywords that they suggest. However, generally don't recommend that because I like to have as much control over my campaigns and I've already showed you how to conduct some proper keyword research to really find some high profit potential keywords. And usually that's gonna perform a lot better than Amazon suggested with Amazon's just want to spend your money not necessarily get you results. I want you to get results because I want you to leave a positive review of this course. So, so I'd recommend heading, enter list, forbid, select custom bid. You can also select suggested bid and kind of look at the suggested bit of Amazon and bid somewhere within that range. Or when I like to start, if I'm really focused on profit and kind of starting small and slowly scaling anywhere from a 25 to 57 bid for match type of select phrase match because as a phrase match campaign. And then enter in your keywords here, and then click on add keywords, and you'll add all the keywords here as phrase match case. So again, pretty much exactly the same as your exact mass campaign. Just those keywords are gonna be targeted as phrase match instead of exact. And then one last thing as well is it in terms of my bidding strategy? So we haven't covered broad yet, but we will, it's going to be very, very similar to phrase match. But you're gonna have kinda, You're out of your manual campaigns for keyword targeting, your exact match campaign, phrase match campaign, broad match campaign. Those are three of your campaigns that are going to set up, okay? Like bidding strategy is for my exact match campaign that usually I like to have the highest bid for my phrase match. I have kind of the second highest, and then my broad, I've the lowest bid. Again, the reason for that is with broad match campaigns are the most kinda the loosest. I've the least control over my targeting. And because of that, I want to set a lower bid to be a little bit more conservative because it's so kind of broad with exactly I have the most control. So I'm going to have the highest bid. And that's why exact match campaigns, because they have the most control, tend to be the most profitable. So that's why I'm willing to kinda spend a little bit more there. So just, you can keep the same bid to start with, that's totally fine. Or just kind of think about having your exact match Be a little bit higher than your phrase and phrase being a little bit higher than your broad when starting out in terms of summer, what should it be? What should the exact number B, there is no right answer to somebody kinda consider otherwise. And honestly what I do is I set the same bid all the way through and optimize. But keep in mind, you will likely have to kind of be more aggressive in terms of you're reducing your bids for your broad match in sometimes with your phrase matches well compared to your exact. So just something to keep in mind if that confuses you, don't worry about it. Not a big deal, but for those of you who understand, hopefully that is helpful. And then lastly, adding a negative keywords in her exact match campaign. We did not add in any negative keywords because if we don't wanna target a keyword, we're not going to add it. In this case, with phrase match and with broad match, we're able to target basically more keywords then just the keyword that we enter, right? Any phrase that has a keyword in it. So this might be a good point. If there are any keywords that you know off the top of your head would not be good. So for example, if your competitors are targeting Taco holder and phrase match, you have a blue taco holder and your competitors all have red, then maybe you want to put red here in negative exact or but the reality is too, You never know targeting read taco holder and being the only blue option, you may be surprised to find out that you actually generate profitable sales with it, even with the term red talk a holder. So namely this blank, but if there is a glaring keyword that you do not want to appear for. And maybe you have data from if you're running Google ad campaigns or other campaigns off of Amazon for some of you that are doing that, then you can kinda take the ANY already had that data. You can kinda make those decisions. Otherwise, leave it blank, it's totally fine. And we will update this as time goes on. And then once that's complete, go ahead and hit launch campaign and your phrase match would be up and running, starting to generate sales and results. And that's kind of your second keyword, targeting manual campaign. And we'll get into the third in the next video, which is your broad mass campaign, which should be very, very simple. So let's go ahead and get to that now. 21. #6: Broad Match Campaign - Discover Even More: In this video, I'm gonna show you how to set up your broad match campaign. And the good news is your broad match campaign is going to act very similarly to your phrase match campaign and be very, very similar setup except for one difference. And first, what is a broad mass campaign? Why are we setting up? So you're abroad mash campaign is going to be a keyword targeting campaign. We're gonna take your main kinda keyword list that the same kind of keywords that you're targeting and your exact match campaign. Those same keywords that are in your phrase match campaign. And now taking those same keywords and adding them as broad match into one campaign, okay, which is going to help us to target loosely related keywords or keywords that are related. But maybe we wouldn't have thought about on our own or that we wouldn't be able to find with any kind of keyword research tool. And the goal is ultimately, of course, number one to be profitable. And all of these campaigns should and will ultimately be profitable. But the secondary goal is to discover new profitable keywords. Basically harvest new keywords that we can then kind of farm and add into our exact match campaign to scale our campaigns. There's only two ways to scale your Amazon PPC campaigns number or two main ways. Number one is to add in more targets, so more keywords and more products that you're targeting and your campaigns. And number two was actually to create more campaigns. And number three is to increase the bid for your keywords you're targeting. So this is one of those kind of three ways I should say. I'm adding kind of identifying new keywords to then add to scale our campaigns one of the most effective and a very profitable and sound way to scale your PPC campaigns. Like I said, in order to set up your broad match campaign, you're gonna follow almost the exact same steps for your phrase match with one difference. So when you're going in to the keyword targeting section, where you're adding the keyword that you want to target as broad match, make sure that instead of phrase match, you select broad match. That's the only difference. Everything else is the exact same. So you just go through that video I'm in by now, right? You can tell that the process is very, very similar to set up campaigns were just a minor differences. So go ahead and in the keyword targeting section, enter list, set a custom bid. And like I said, I like to have my custom bid for my broad match maybe lower than my phrase match by a little bit to start with. Or you gotta set it all the same around 25 to $0.50 to start or look at Amazon suggested bid. If you want to maybe be a little bit more aggressive and kind of look at their bid on and start there, select the broad match type and then enter in your keywords again, you want to test all keywords in your list in exact match, in phrase match, and in broad match, because you will find that certain keywords performed better in different match types. And you would never know that on your own and you never know that until you test. So that's why I need to kinda test in all match types. That's why these campaigns him so similar. But trust me, it's this, in my view is the best strategy yet. It's, it's what to deliver the best results for myself as well as for my clients and hundreds of students. So hopefully we'll do the exact same for use of fairly simple get questions about this or anything else, let me know in the Q and a section and let's go ahead and get into the next video. 22. #7: ASIN Targeting Campaigns - DOMINATE Your Competition: In this video, I'm gonna show you how to set up profitable product targeting campaigns, also known as ACE and targeting campaigns. So the ever heard the word like an async campaign or a targeted campaign or product campaign or product targeting campaign. These usually will refer to the exact same thing just so you know, for reference. So isn't campaigns or product campaigns, what are they? How do they work? Why are they important? All of that. So with these campaigns, up to this point so far, we've been targeting keywords with this campaign type. We can actually target products. Or how does that work? How do you target products? Well, what happens is basically you tell Amazon, hey, Amazon, I'd like to appear in this, in the products related to this item section and there's other sections as well on specific product detail pages for specific products. Okay. So you you tell Amazon hears the products that I want to appear form and where you actually show up and you could do this yourself is going to Amazon.com. Click on any random search for product, flick on any random product, scroll down on that product's page, you know, pass the images, the bullet points all that down toward the bottom of that, toward the middle or bottom of the page, you'll see sections like this, that's a products related to this this item. And you see the little kinda sponsored I'm icon there in the top left corner. These are examples of kind of targeting with product targeting campaigns. Okay? But at the same time that I want to call out that a lot of people actually don't know is when you target certain products you're eligible and the majority of time you'll you'll appear, you're listening will appear here on the product detail page. But a percent of the time you could actually appear for keywords that, that a center that product is ranking for. So not only are going to target the product detail page with these ads, you're also going to be able to target keywords. So this will actually does help you with keyword ranking as well, though not as much as, for example, an exact match campaign. But there is, you rank for keywords, appear in search results, for keywords in the search result page, but mostly the product detail page. And I just want to kind of call that out as well. And hopefully that makes sense. If you have questions let me know of it should be pretty clear. And then our purpose with Ace and campaigns is to generate additional profitable sales. Again, also asynch marketing campaigns on their own will help. There's evidence to show that they help with keyword ranking as well. Alongside of course, exact phrase and broad match campaigns, keyword targeting campaigns have more impact on keyword ranking than Asian, but these can't help as well. So it's kind of a side note, ultimately to really focus on profit. And these can be actually some very profitable campaigns, especially when you're starting out. Just a side note, when I start out with a brand new product was your reviews, these product-oriented campaigns tend to be my highest performers when I have 0 reviews. And it'll make a lot more sense to why that's the case. When we go into the next video where I show you how to actually conduct product research. So instead of keyword research and finding keywords to add for your keyword targeting campaigns were gonna find products or find a basins to target with our product targeted campaigns. But anyway, we'll get into that. It'll make a lot more sense. Let's go ahead and set this up. So first, as usual, go ahead and log into your campaign manager and you're Seller Central account. Click on Create campaign. Under sponsored products that continue for the name. You can name it product dash, JSON or or, you know, Taco holder dash product targeting, whatever it makes the most sense for me I like to use a sin because product, when I'd say product targeting and I talk about products that kinda gets mixed up. So I like to use the word ACE and an ace and targeting, that's why I like to use selects a portfolio. If you'd like. Start date. Daily budget anywhere from five to $20 is usually where I like to start completely though depends on the product category, all of that for targeting. We're selecting Manual targeting. For our bidding strategy. We're going to bid dynamic bids down only for the products to advertise, enter whichever product you would like to sponsor, right? That you would like to advertise and show to the world and get more profit. Next, you're going to select product targeting. To this point, we've only selected keyword targeting. Now we're going to select proc targeting, which is going to act in a very similar way, but looks a little bit different. So once you select Product Target and you'll get to a section that looks like this. First enter your default bid. Now you can either choose a default bid or you can use the Amazon suggested bid. As you know, before, I let you use default bid, maybe start with something around $0.30. And I found with a's and targeting campaigns, I can have a fairly lower cost-per-click compared to my other campaigns. But of course, a cost will also vary. So I'd like to start with a little bit of a lower bid with my ACE and targeting campaigns. Then we're going to enter in a list. Now when we enter in a list, this is going to be a list of lessons, okay? And I usually like to enter in a list where it's either separated by comma or in my case, I usually create a list in either Excel or Google sheets, copy and then paste. So it's just kind of a space, a line break in between each. So just kinda this one row going vertically. And Eysenck's usually begin with kinda 0 B, and then a string of alphanumeric codes. I'm gonna show you actually how to generate a list of high profit potential Asian's to target in the next video. So it'll make a little bit more sense. But you're not entering keywords here, you're entering in a basins. And the ASN is for those of you that don't already know but should know, unique identifier. I believe it's Amazon identification number system, Ace, and I think that's what it stands for or it anyway, it doesn't matter. I've unique identifier per fors Amazon specific products. So that's how we're going to, Amazon's gonna know what products to targets are going to enter in that list here. Anyway, it'll make more sense in the next video. Lastly, we are going to add in any negative products. I changed the text. There were any negative products are products that we don't want to target. We would enter in here. I usually never entering anything here. Maybe you don't want to target your own listing, but there could be an advantage to targeting your own listing as well, to kind of keep your competitors from bidding on your listing. But that's kind of a separate video. So you could add something here. Usually I don't, but again, negative products in the section, not negative keywords obviously. So lastly, we're gonna ahead and hit launch will launch your campaign. We're good to go start running. And like I said, these can be some very, very profitable campaigns. There's still a decent number of Amazon sellers that aren't utilizing these campaigns because there isn't targeted campaigns are a little bit newer than exact broad and phrase match an auto campaigns, so they're a little bit newer. So there's still many, many sellers and many of your competitors who may not be utilizing this. And number two, there's a lot of really cool in creative ways that we can use these campaigns that I can almost guarantee the majority are competitors have no idea about which I'm gonna share with you right now in the next video. So let's get to it. 23. Quickly Find Low Competition Product Targets: In this tutorial, I'm gonna show you how to identify high profit potential hastens to target with your Amazon product targeting campaign. Now for this tutorial, we'll be using the helium ten black-box tool. And I have a link to this in the resources section of this video. And good mind, human tent is a paid tool that has a free version. So I highly recommend that you use the free version. And with this exact strategy, you can only just use the free version and get the full use kinda out of the tool and exactly what we need from it. So you don't need to pay anything. So I would encourage you to use the free trial, but you can also do this manually. So just want to let you know that I'm not trying to push any paid tools here because you can't use the free trial. So just wanna make that very clear. Just keep in mind when using the free trial that you'll only have a total of 20 searches using the blackbox tool. So healing ten is basically a suite that has all these different kinds of tools. And then one that we're specifically going to be using as black-box. And right now with a free trial, you only have 20 total searches. So we want to be smart with them, but that should be plenty of searches for us to at least get a very, very, very good start. So with that being said, go ahead and sign up for a free account of helium ten, head over to the blackbox tool. So once you log in under Product Research, click on black-box. Ok. Then from here, as you can see, we have this kind of giant, messy looking set of filters that we can set. So the first thing that you wanna do once it gets to the black box screen here, like you see, is go down to the bottom left-hand side to title keyword search. And you want to enter in your main product keywords. So, so again, if we're selling taco holders, then I would enter taco holder here. Whatever your main product keyword are cubic, kind of narrow. And basically what this is going to do is whatever you enter in here, helium ten is going to identify products on Amazon that have the words taco holder in their title along with any other filter that we set. So it's basically just extracting data from Amazon that we can pull and easily just download, copy and paste into our campaigns, which I'll show you what. So that's step one. Enter in your main product keywords into the title keyword search. Next, we're gonna go up here to review count, set, review_count, max to one. Okay? And then what you're gonna do is scroll down and hit search. Okay? Once you do that, helium tend is gonna extract all products on Amazon that have the word taco holder in their title and that have a maximum maximum of one review. So either your reviews or one reviews. So why is this relevant or why are we doing this? Well, we're basically finding, to simplify it, we're finding similar products to ours that only have one reviewer, 0 reviews. So that means if we have a product that has a 100 reviews, if we only have one review as well, or even five, that we're going to be very, very competitive if we target these specific products because they only have 0 or one reviews. So even if we have 0 or one reviews ourselves when we're just starting off. That's why isn't targeting campaigns worked really well, especially during product launch from when I found with all of my own products using this strategy, even if you have 0 to a 100 reviews or more, it's going to be very, very competitive. You're going to be able to really compete for not a huge expense. And these are probably gonna be less, just like there's less competitive keywords. There are also less competitive product targets. Okay? So that's kinda step one. Go ahead and hit enter. And then what you'll do once you get this sheet, you can kinda go through this manually and look, we have all these results. I can keep going down and down. We have ten pages of results of taka holders that have are products that have the word taco holder and their title that have, for example, a maximum of 0 to one total reviews. Ok, then what you'll do is you'll download to a CSV and then rinse and repeat this process with just a few other filter. So this is step number one. We're going to go literally takes like a minute or even seconds to do. Really, really simple, but you can go through all the results manually and weed through, but usually I don't and everything averages out anyway, so you can just download. And then what you'll do is once you download the CSV file, copy all the lessons in this file, go to your ACE and targeting campaign like I showed you how to set up and in the ASN targeting or that product targeting section, copy and paste the lessons from this list and the CSV into that section in your campaign manager, because it's a really straightforward. So that's one. The other is going to be very easy now. So that's with review_count. So that's number one. Number two, review rating under Max set three. What this means is, So before we did review count, so a total of one total reviews. Here we have review ratings. So the average rating, the star rating associated with these products. And we're going to look for any products that are similar to ours that have a total of an average of a three-star rating or less. And what that means is if we have a five-star rating or even a four-star rating, we're going to be more competitive and be able to compete with products that have an average of a three star, two star, one star, or even 0 stars. So same type of idea would work. We're identifying week competitors to target. And as you can see, right? And then I'm gonna go, I'm not going to waste all my searches because I only have, you know, 19 left. But you just do the same thing. Just make sure that this is cleared out here because otherwise, if you have to review count and review rating, then you're only going to find products that have a maximum of one reviews and an average of a three-star rating. You want to do them separately. You want to find kinda those 0 to one reviews separately. Find those average three star, two star and one star products separately as well. So just kinda rinse, repeat, make sure everything's cleared out except for the title keyword search, and the review rating. Then scroll down, hit search again, which again, I'm I'm I'm just I'm not doing because I've already pre-selected this and I'll have 19 searches left. Hit search. We'll get our list again here. And now this time, in this example, it would be every product that has a average of a three-star rating or less. Again, download the CSV and you can put these all in the same campaign, or you can make them separate ad groups within one campaign or completely separate campaigns. To keep it simple, just put all of all of these different CSV files and combine them into one copy all the Asian's at the end of this exercise and put them all into one campaign. So one ad group one campaign, keep it really simple to start with and you can break things out later and we'll talk more about that later, but keep it pretty simple. So that's number two. Okay, is review rating. Number three is we're gonna go down here to fulfillment, fulfillment section right above tile keyword search. And we're going to select FBM. Why most people watching this are likely selling via Amazon FBA. And if you're not being kinda skip this section, but let's just assume that you're selling on Amazon via Amazon FBA service, okay. Which means, you know, Prime today shipping all that. Well, what we can do is target similar products to ours that don't have FBA available there only FBM, which may mean they have longer shipping times. So if you have shorter shipping times and you're, you're targeting products have longer shipping times, you're likely going to win and beat those kind of those products are there's competitors with your advertising, right? And I've dated it does support this as well. We get results with this. We get really great results with all of this. So go ahead and select FBM, same thing. So make sure everything's cleared out except for fulfillment type, make it FBM and talk. Oh, I'm sorry. Title keyword search. Scroll down, hit search. Once you get the results here, download the CSV file, right? So now you have three CSV files. We're going to reset this. So in unselected there. Alright, next, this is number four. We are going to set a max number of images is three. So good. A number of images said the maximum to three. What does this mean? That means we're gonna target listings that have a maximum of three product images. Why would we do that? Why is that important? Because generally and this, as you can see this for yourself, do your own research. Most listings that only have three images out of, out of seven images that could have, or more tend to not be very good at marketing. Usually there's a high correlation of listings that have three images. And also I have very bad copywriting, very poor keyword optimization. Basically, there are very good at marketing. Even if they have a good product, they don't know how to market. So we're going to be better than the marketing and we're going to crush them and specifically target them with our product marketing campaign. So make sure we have our title keyword search here, number of images here, these are the only two that should be filled out. Click on Search, download a CSV, boom, now we have four CSV files. And now number five, this is the last one. Ok. We are going to go to see if I can find it. We're gonna go to price, there is at the top. We're gonna get a price. And you can do these in any order. It doesn't matter, okay? But I also want to call out my two favorites are review count and review rating. These are my favorites. All of them are really effective. But these, if you wanted to keep it simple and just narrow it down just to these two, but I like to utilize all of these options that I'm showing him. And the last one here is price. So basically for this, you're going to set a minimum price here. So think about your product type and there's usually a general price range. Okay? So think about what if you're a consumer are going to buy? For example, topple holder would be like a really high price point for a taco holder. And go ahead and enter that incremental and let's just say $30. Okay, I'm just making this up. It's going to change depending on your product category price. But basically you want to try to identify products that are similar to yours that have just outrageously high price point for whatever random reason. And if you have a lower price point than this particular competitor, you're, there's a good likelihood that you can win and basically kinda steal their sales ethically through the product targeting campaign, since the reason behind it. But again, the number is dependent on your own, kind of on your own audience in categories. Just keep that in mind, but we can just type in 30 here, just as an example, to a price minimum of 30, up to a hundred and ten hundred dollars, you know, whatever, would even get that high. We have the title keyword here. Go ahead and hit search. Once we hit search will get search results. It looks something like this, a bunch of results. And then we'll download the CSV here. And then now I have a total of five.csv files you use individually. You can merge them together if you want. Just kind of copy and paste them all into one place. And it will Word document, an Excel file, whatever you wanna do, or just individually, like create your asynch marketing campaign like I showed you in the previous video. Once you get to the Ace and targeting section, just go and go one by one into sheet number one, paste all the asynch sheet number to paste the Asians. Sheet number three, paste the Asians until you do all five. And then at the end, you now have potentially hundreds and hundreds of product targets. And the same theory with long-tail keywords is the same thing with these type of products. These are low competition. On their own. They may not generate a ton of volume or a ton of sales. But on the average and in the aggregate, you can be really surprised, especially when he launched starting with 0 reviews can be very, very, very effective. But keep in mind, results definitely do vary depending on your product category and all that. But these campaigns can give me some really great results and are some of my favorite. So this is how you find one of the best ways that I have found yet to find highly profitable, high profit potential products to target with your ACE and targeting campaigns. You can, of course also do this manually, but again, healing ten black-box tool, get the free trial. You can just use a free trial and you're good to go. And you can get a I have a coupon code in case you want to buy it. It's in the resources section somewhere. And if you need it, just let me know. But hope you found that helpful. Go ahead and get into the next video. 24. Sponsored Brand Ads (SBA) Intro: Hello and welcome to the sponsored brand section of the course. I'm extremely excited for this module because these are some of my most profitable Amazon PPC campaigns. And this is true for many Amazon sellers. And specifically, we're going to be covering this section here. If you remember, we have sponsored products, sponsored brands and sponsors display. This module is all about sponsored brand ads. And keep in mind, and you'll see this in your own Seller Central account. You will need to be Brand registered in order to have access to both sponsored brands and sponsor display. So just keep that in mind that you need to be Brand registered. So if you are brand registered, you should absolutely be utilizing the campaign types here in the sponsor brain section. But even if you're not brand registered, this deadly something to look forward to and definitely another reason to become brain registered. So feel free to watch the videos and be prepared for as soon as your trademark has approved, your brain Registry gets approved with Amazon, they can begin setting up these campaigns because like I said, they can be very, very profitable. So a couple examples of sponsored brand ads and how they may look a little bit different is, here's an example of one, right? This is known as a headline Search, HSA, where you can advertise three products along with some text. And we actually a title of which you can see here on the left-hand side. And then on mobile there's actually a beta program right now where you can also add image along with a headline and advertise three products altogether. And that's headline search ad will go into more detail about this ad type in depth in the upcoming video. And in second, we're going to be covering sponsored brand video ads. And this is one of the most underutilized and can be one of the most profitable advertising types for Amazon sellers. It's the richest form of advertising content because you have the ability to have this full 30-second video, which is really, really powerful and I can convert really well. And a lot of Amazon sellers are not utilizing this because number one, there's still a large amount of Amazon sellers who were not brain registered. And then number two, it may seem a little bit difficult to make a video, but we'll talk a little bit more about that and maybe some easier and more effective ways of creating a video for your brand and utilizing this placement. But we're getting some very profitable sales at $0.25 a click, or as low as $0.25 a click, I should say. So it can be very, very profitable. And again, it just kind of a video that displays in multiple platforms. So these are kinda two, again, HSA, which stands for headlines, search ads, and then also video ads are sponsored brand video ad placements. These are the two that we'll be covering in this module as of now, keep in mind, Amazon PVC is a dynamic place. Things are constantly changing, so any updates that will happen, I'll be testing it with my own account and my clients accounts if I see any good results from the work that we do or any new learnings. I'll be adding those as well. So just keep in mind that there may be some additional content from what I covered here. Always want to be updating this course. So I'm excited about this. I hope you are. Let's go ahead and get to it. 25. #8: INSANELY Converting Headline Search Ads (HSA) Guide: In this tutorial, I'm going to show you how to set up profitable headline Search ads, also known as HSA. Okay? So just for reference, this is what I'm talking about in terms of headline Search ads. When you type in a particular keyword or searching for a particular product, you have the ability to target both keywords and products, which we'll talk about here in a second when we go and do the targeting section. And you're able to advertise three of your products. These can be three product variations or three separate products and completely different listings. And you will two caveats here. So number one, like I said before, you will need to be Brand registered in order to use this ad type. And number two is, you need at least three products or three product variations in order to continue. Now, if you don't, if you're only selling one product that has no variations, then unfortunately as of right now, you can't use this ad type though. If I find a workaround, I will update the course accordingly. But assuming you do, then you'll be able to use this. These ads tend to convert really, really well. There's some of my best performing ads as well as some of my clients best-performing ads. You have your kinda product display their headline. And then also on mobile, you're able to now add an image. There's actually the image beta, which we'll talk about in a second to give even added to stand out even more than your competitors. So I'm gonna show you a couple of hacks and touch on those as well. With that being said, headline Search ads, again, we're able to target profitable keywords and products. So ultimately we're going to create two headlines search ad campaigns to separate one's, one we're going to target exact match keywords. And the other we're going to target a sense. So whatever key, if you're, if you already had been running Amazon advertising campaigns, what you can do is pull a search term Report, identify any search terms that are generated at least one sale in the past 60 days, target those keywords and create a new headline search ad campaign. Or it also looked at the lessons that have generated at least one profitable sale in the last 60 days for Mishra shown port as well and create one ace and targeting. And we'll go into more detail about search from reports and all of that later. Just in case you've already gone through that section of the course and came back here. Just, I'm letting you know about that. But if not, if you're starting from scratch along with all of your other campaigns, then what you can do is all the keywords that you're targeting already in your exact match campaign. Copy those. You're gonna create a new headline search ad campaign with those keywords. Take all the Asians that you're targeting and your async targeting campaign, create nude headline search ad campaign for with those aliens. But there's a pretty straightforward and if have questions, let me know. And the goal of this, we want to maximize our advertising real estate for more profit and more market share. So this is basically right. If you're not running headline Search ads, you're missing out on that ad type in that space. So your competitors are going to basically fill that void. So being in as many, basically add spaces as possible that Amazon gives us within reason, of course, I'm, we're maximizing our, our visibility, ultimately maximizing our profit and commanding as much market share on the Amazon platform as possible. So really, really important and good news is they can be really profitable, like I said before. So getting into it, step one, go to your Seller Central account. Go to your campaign manager, click on Create campaign. Go to the sponsored brand section, which should be there in the middle. Click Continue. You name your campaigns. Again, you'll have to campaign. So number one, you have product name dash, HSA headline Search at I, switch up the letters, they're dash exact and the other one could be product name dash, HSA, dash, ASN. So you have one exact one ASN. Okay, so that's kinda how you'll name each of them differently or whatever works for you. It's ultimately up to you. For portfolio, selected portfolio, if you'd like, set a start date as well as a budget anywhere from $5 to $20 per day or more bits, whatever you want it to be. For ad formats, select a product collection, and then select New landing page. Okay? So basically you have the option of sending traffic to your Amazon store or to Atlanta to a custom landing page that Amazon makes for you. I have found that the landing page currently converts better. Basically, you know, you get better return on your ad spend than the Amazon store. So that's why I recommend is selected and it's easier to set up as well. So it's easier, faster, better results to just select it for now and things change, I will make updates. Next, you're going to enter in the product that you want to advertise. In this case, you need to select three products. So it's either one product and three variations or three separate products. Okay, and I'd recommend three variation products and to try to keep things as similar as possible. Then this is where things get a little bit different from sponsored product ads. You'll, you're going to enter in your brand name here. So for example, some new brands LLC or just under brands, as well as your logo, okay? And Amazon will tell you the exact dimensions and the ideal file type for your logo. So there But logo, brand name. Next you're going to enter in your headline. This is that headline that kind of appears there at the top of your ad. This is important. So you want to make sure that you put a little bit of effort doesn't even take a ton of time. But just think about trying to sound human-like, right? Don't sound like a brain where everyone's like, you know, the either just repeat the keywords. So for example, if we're selling taco holders, people would just say, you know, premium taco holders or, or taco or best taco holders or something like that. Tried to be a little bit more clever and more creative, think about something that'll actually stand out and that's something that theoretically, you know, in the marketing or branding world would stand out. Think about it like a real human being. If you're on Amazon, what's going to, what is their headline that can make you laugh? Is your headline that could make you stop and be like, whoa, that's I've never heard that before. And you don't have to go overboard. And example here could be better, better taco holders here, right? If I'm selling taco holders, if someone sees my ad and they see better toggle holders here. Pretty, you know, pretty bold statement. And it's kinda creative and clever, not super overboard, right? But something that stands out a little bit and it sounds kinda human. And he kinda certifications if you're endorsed by any organizations that could be good as well, any doctor recommendations or, or whenever any other organizations being benefits based. So maybe something like spice up your Taco Tuesday, right? So having those words there again, something more human pops a little bit different. Okay, so just think about your consumer. They go on Amazon, what would make them kinda stop? Look at your ad, maybe even laugh or just be kind of an all. Get as close to that as possible with your headline. But again, don't need to worry about it. Don't spend a ton of time on it. Just some hacks or things that you can do to be better than every single one of your competitors, which is the whole point. Next, you also have the option of uploading a custom image. And again, Amazon will give you the ideal dimensions which may change with time. So that's why I'm not providing it, because it'll probably change anyway. It'll depend and the future. But what, and you don't have to do this action. So if you don't want to or you don't have to, but I would recommend it because again, utilizing as much of the kind of add real estate is Amazon gives you, is generally a good idea. So an image is gonna help you stand out more on generally, it's going to convert much better. So what you can do is just have, what I like to have is usually a nice lifestyle image. So an image of my target consumer using an enjoying my product, it can be re-used for my Amazon listing. Priority, have this image or I can go to my Instagram account and find maybe a photo of someone who tagged me or my brand in their photo. Or I got an influencer that I got some reviews from or whatever. I like to use a lifestyle image there. And this will basically show up. This image will show up only on mobile, but a really help your ad pop stand out. And with that lifestyle image, your consumer can envision themselves using it. And you already kind of have your, your product images with a white background. Also having the lifestyle image is really going to help you stand out. So that's my recommendation there. Little tips, little things that can kind of tweak on that will help you crush your competitors. And then lastly, you can't choose between, well, not lastly, but you'd choose between keyword targeting or product targeting. Again, one's going to be keyword targeting for exact match. The other one's going to be product targeting for for your basins are just standard product targeting. You may be wondering, well Sumner, should I also set up a phrase match any broad match headline search ad campaigns you can and feel free to. However, specifically with broad, I have found that broad match headline search ad campaigns get kind of variable results. And I've consulted with some other Amazon sellers, or sorry, Amazon PBC, Amazon sellers, Amazon PVC, that kinda quote-unquote experts who have experienced kind of similar things that the broad match type in sponsored brands is kind of whack a little bit. So keep it simple. Exact match. Exact match is going to perform better anyway or tends to perform better. Alright, so next, Amazon is a bit newer. Amazon's gonna have automated bidding automatically selected by default. Make sure it's unselected. You do not want to give Amazon control. You want control over your campaigns. Amazon wants to spend your money. You want to spend your money profitably. Amazon doesn't care about profit. They care about what they care about their profit. So uncheck that, leave that blank for now. Don't worry about any of the custom bidding yet, we'll talk about that later. Then you're going to enter a list of keywords. Again, we already discussed the keywords or the products that you would enter in this section. I recommend setting a custom bid here, you can basically look at the average cost per click of your other campaigns. So for example, if your goal is to have a 20% a cost and your average cost per click is $1 and you want to get a 28% costs with these campaigns, they'd recommend setting it around $1. So look at the data from your other campaigns and use that to influence this campaign. And if you're setting this up brand new node somewhere, I don't really know. We'll keep it in line with some of your other campaigns. And again, I tend to be able to get away with it a little bit lower cost-per-click compared to my other campaigns because they tend to be a little bit more profitable given that there's higher barriers to entry with this ad type. Next for match type, again, select Exact. And if you're having products, then you won't really be required to enter a mesh type. Obviously. Go ahead, enter either your keywords or your lessons in this section. And then there's any negative keywords you want to add. Go ahead and add them here. Usually leave it blank. And then lastly, submit for review. Keep in mind, this is a sponsored brand ad. Sponsored brand ads and sponsor display ads tend to take more time for approval. Van sponsored product ads. You know, all the other advertising that we discussed. So just kinda keep that in mind. It might not get approved right away and there's times it's taken, I think a few days for our skit approve, especially during the busier times, because there's that creative aspect. There's the headline that you wrote. So that just has to get approved by somebody at Amazon, whether it's their robot or an actual human being, honestly don't really know whether even if Amazon says one way or the other. So just kinda keep that in mind. So, but then if, you know one day, two days or so, you'll see it go live, starts to get results coming in and hopefully be really, really great and profitable results. But of course, we'll cover more about that in the optimization section. But we find that valuable, definite recommend setting up this ad type and experimenting with it, really, really powerful and hopefully found those hacks helpful as well. Let's go ahead and get into the next video. 26. #9: Super Powerful Video PPC Ads: In this tutorial, I'm gonna show you how to set up highly profitable in video ads for your Amazon PVC advertising. So yes, you can't create video ads for Amazon PBC. This is still relatively new or at least not really highly discussed. I met actually is one of the reasons that this is such a great advertising type to take advantage of within the Amazon PVC platform. Because number one and not a lot of sellers know about it, including your competitors. And then number two, a lot of people think if you're a seller that doesn't already have a video, that it must be so complicated and so expensive to create a video that's good enough for it to advertise and all of that. But I'm gonna give you some tips on that very, very low budget, very effective proven methods to deliver very highly profitable results. I'm including maybe in getting sales at $0.25 a click. So I'm really excited for this. Let's go ahead and dive in. So first, just as a brief recap, here's an example of the video ad type on Amazon. They can appear both in search results as you can see on mobile desktop, as well as the product detail page on mobile and desktop. And obviously this is an example from Amazon of their Amazon echo. Ok. So what's great about video ads? They can convert really well because it's a much, it's the most rich form of advertising yet on the Amazon platform, in my opinion, you can have, you know, you have audio, you have the visual side of things. And because lot of sellers aren't utilizing it, you can get very, very low cost per click. So all these things combined make it just a killer, really great ad type that I definitely recommend taking advantage of and I'll help you to kinda do that. So our goal is to target high profit potential keywords, of course, similar to our other campaigns. And ultimately to maximize the total ad space that Amazon gives us for more profit. Like I said before, whatever kind of advertising real estate Amazon gives us, we want to utilize store brand is present as many places as possible profitably to dominate our market. So in order to set up your first or your next video ad campaign, go ahead and go log into your Seller Central account. Click on campaign manager. Once you're in the manager account, create campaign under sponsored brands, hit continue. Then to set up your campaign, go ahead and give it a name. It could be product dash, video dash, exact. And I do recommend targeting inexact match, which we'll talk about here in a second. So that's just kinda how I would structure of my name portfolio. If you have one start and end date and budget, again, anywhere from five to $20 to start or more. Next for ad format, you're going to select video, okay, we selected product collection before. Now we're selecting video, okay? Entering the product that you want to advertise. And then you'll get to this section where you'll need to upload a video. Okay, so this is where a lot of people get tripped up and then they quit and it just never set up any video ads. Okay? So you will need a video beforehand and you can pause the video and just kind of read through some of Amazon's specs. That's why kinda included this ugly screenshot with all of the videos facts. But maximum of 45 seconds long is a big one that a lot of people get tripped up about. You cannot have links to your website or your social media accounts. So just kinda keep that in mind as well. If you do already have an existing video that you want to reuse. And if you don't already have a video, also give you a couple tips. So if you'd already have a video and you think video creation is very expensive. Something that you can do this relatively simple is take your existing Amazon product photos. And what you're gonna do is put them into a slide show and adds some nice audio, maybe some cool kind of text transitions as well. And you can actually make a really nice, really inexpensive and quick video with just your product images. Okay, so that's way number one. Easy effective, are cost-effective and relatively simple. And what you can do is if you're, don't want to do this yourself and use iMovie or Adobe Premiere or any other kind of services. What you can do is what I'd recommend is no limit creatives. I've used them in the past with great results. Now my wife and I do all her own graphic design work all over on videography because we are videographers. But they are really great agency specifically for they worked with a lot of Amazon sellers and come highly recommended IV he's been in the past was really great results using that very similar format of having that kind of slide show. And it turned out really well. And they're converting an, our slideshows are actually still converting really well on Amazon as well. So that's one way. Another way is another really, really cost-effective way that I'd highly recommend. That's even more cost-effective, but might take a little bit of time and grit is give your product out for free to certain YouTube influencers in your niche. And having just create like an unboxing video or a simple review video for you in return for getting their products for free. And if you want to pay them a little bit as well, you can also do that, but very, very low cost. And by the way, and this is just my recommendation. Some of the best performing videos that I've seen yet for Amazon, for Amazon, the Amazon PVC video placement or review and kind of testimonial type or even unboxing type. So that kinda unboxing kinda width review colic. Oh, look at this. Here's what it comes with. Basically something that's kind of unique or different, that maybe they went fine on your listing. And basically a consumer seeing somebody else who's liked them or that they aspire to be like using an enjoying or giving you a great review about your product is going to convert really well. So just kinda, you know, common sense. But number one, take your existing images, make a nice slideshow with some cool kinda text, graphic transitions, some nice background music. And then number two is to reach out to a YouTube influencer, or maybe even inscribed influencer. Give your product for free in return for just a quick kind of video. Use that video, make sure it kinda follows all the specs that you see here. Upload it and you're good to go. And again, done is better than perfect, right? The motto of Facebook, done is better than perfect. So go ahead and get this setup highly, highly, highly recommend if you need help. My wife and I do do this kind of on the side nav trying to push any of our services and we might be we're pretty booked right now, so I'm but just want to kind of offer that as well. Next, you're gonna enter in your keyword lists. So go and click on Enter list, set a custom bid. Keep in mind for this placement right now, there's a minimum bid of twenty-five cents. So the lows that you can set as twenty-five cents, which is still very, very low. So you start at $0.25 if you'd like, or whatever kinda makes the most sense for you. For maps type I recommend exact match. You can test out all match types if you'd like, but I'd recommend keep it simple. Setup one campaign with exact match. If you already have other campaigns running, go ahead and identify profitable keywords that you're already targeting and put those in an exact matching. But this campaign, through setting all these campaigns up there, all brand new. Go ahead. Whatever keywords you're also targeting in your exact match sponsored product campaign ad here to your video sponsored brand campaign. And it's okay if you're targeting the same keyword because again, these are different ad types. They're gonna be served in different places. So basically at the end of the day, after all these other campaigns that we saw, a few more to set up, which I'm really excited to share with you, is whenever someone types in certain keywords or looks at your competitors products, your product is there all the time constantly 24-7, right? You're going to, with all of these attacks, are going to dominate your market and ultimately DO SO profitably. You not gonna lose money doing that either. You're ultimately going to generate, hopefully generate more profit doing it. So that's kinda the whole point. So we're just gonna show up in all these different placements all over Amazon for very, very specific keywords and product targets. So that's kinda the reason why, or at the end of the day what we're gonna do. So enter in your keywords here. Usually leave this blank, especially if it's exact match, but if you have negative keywords, go ahead and add them here. And then lastly, we are going to submit for review. Keep in mind, especially because it's video, these I found take the longest time to get approval. Again, approval times will vary and completely depend by the time you're watching this. But it's something to keep in mind that it could take you in a few days or even potentially longer if anything changes for their review process. So just something to keep in mind but hit submit for review should be good to go. And if there are any issues with your video for whatever reason, Amazon will let you know it's not going to hurt you. You're not gonna get your account shutdown. So don't worry about that. There's going to tell you, make the changes we upload and you should be good to go. So you can either submit for review, you can also save it as a draft if you want to publish in the future, but hope you found this valuable. If you have any questions about this, definitely let me know in the Q and a section and let's go ahead and get into the next video. 27. Sponsored Display Ads (SDA) Intro: Hello and welcome to the sponsor display ads section of the course. So we've already covered sponsored product ads, sponsored brand ads. And then finally, the last kind of add category within Amazon PBC are sponsored display, okay? And this is in my view what I've seen so far, the most dynamically changing kind of add category in the Amazon PBC platform. So keep in mind, this module will likely have the most updates in the future. I'm constantly testing new strategies. But I always want to basically, whenever there's a brand new ad type or strategy, to kinda test myself and maybe with my clients before kind of sharing with the course because I want to make sure that you're getting results and not just, you know, generally staying up to date. I want to just make sure that we have a very clear and profitable plan moving forward for you here in the course. So just kinda keep that in mind. Check back in. I'll try to make announcements about this and any other updates, of course, throughout the, throughout the course. So we'll go ahead and get into it. So sponsor display, right now, there are two big kinda add types within this category that I wanted to call out. So number one is we sponsor display ads. You have the ability to re-target your Amazon customers and your competitors customers off of Amazon, okay? So for example, someone visits your product or maybe a competitor's product. They look at it, looks cool. Then they leave and maybe they're going on some website. And then on the website they get this ad right here, which you can see is from Amazon, but it's not on Amazon, it's actually off of Amazon. Okay. To get them to come back to Amazon. And ultimately by, so that's what a retargeting at is you can, this is the way that you set up retargeting ads with Amazon PBC. However, as of right now, I've not found a very good are profitable strategy with this ad type, even with a very low bid. So I'm still testing some things out. And as of this week of making this video, Amazon has introduced some new targeting types with this kinda add. So I'm gonna be testing this out. And specifically, maybe by the time that you're watching this, there's already an update video here in the module, but just in case you don't see a video for this ad type, that's the reason why, but I did see a lot opportunity. Still just need to figure out some things with this. But if you want to set up retargeting ads and that's, you know, for whatever reason, really, really important to you, this is where you're gonna go do that. Ok, the number two really important datatype. And this one is I really, really wanna call out and really excited for this, is basically you can get your ad and you're listening to appear right underneath the bible talks, or even right next to the by box of your top competitors, or even some of your competitors, right? So why is that powerful? So you'd imagine this one of your customers or prospects I should say, is going to your competitors listing. And they're going there, they're reading through the bullet points and maybe they're even going to click the Add to Cart button. But then as you can see here highlighted in red, they see your version, right? Your product, your listing, it catches their eye. They click on it, takes them to your listing and then you steal that sale. They buy and they buy from you and say your competitor. So this is a great way to ethically steel sails and gain market share in your category. And by the way, on the reverse end, if you're not utilizing this, your competitors are. Okay. So this is a very powerful ad type. And of course, as I already stated before, we sponsor display as well sponsored brands, you must be brand registered in order to utilize these ad types, at least as of right now, you know, is checking into the future and ranking changes, I'll let you know. But if you are brain registered, definitely to be setting up these archetypes for sure, and a full in-depth video. These are also some of my most profitable ad types as well. Very, very, very powerful, really excited for this and keep in mind, things are always changing. There would likely be more ad types within this category in the future. And when that happens, you start to see more videos here in the course. So without further ado, let's go ahead and get to it. 28. #10: Simple Sponsored Display Ads (SDA) Setup: In this video, I'm going to show you how to set up profitable product targeting Amazon sponsored display ads. And just as a quick refresh, what I'm referring to is this right here which my face is kinda covering up. But you can go back as well. We're basically, we can create ads where we target very specific products and basically have our listing or our ad show up right around our competitors by box, which is a really powerful placement. And this is one of the best ways to ethically steal market share and ultimately sales from our competitors and funnel it into our own brand. So really powerful how to set these up? Step one, go to campaign manager, step to create campaign. Step number three is you will select sponsored display this the last of the three category types. So make sure our sponsors play hit continue under targeting, select product targeting. So two options. One is views remarketing or number two is product targeting. And with these remarketing still working on a strategy for this, that's basically where you can re-target a remark it to customers off of Amazon, where product targeting is on Amazon, kind of right around that by box. And there's some other placements as well. But we want to select product targeting for, for this specific example. Next, you're gonna name your campaign. Something like product dash, SDA, standing for a sponsor, display ads dash adjacent because we're targeting via Jason in case things changed in the future. Maybe Amazon, I'll introduce keyword targeting. You know, whatever happens, I just kinda like to name it this way. It set your duration and your daily budget, then create an adequate name. Usually for me it's about the same as my campaign name. In this case, bidding set whenever bid that you would like. And then for products to target, what you'll do is whatever products that you're already targeting with your ACE and targeting campaign, year sponsored product isn't targeting campaign. You're going to basically copy those lessons are just take that same list and enter that list here to target those same Asians with this ad type. Okay, because again, you wanna kinda, So when someone's on these basins that are, that we've kind of identified that are high profit potential Asians. Or maybe you've already run some data and know that these are profitable Asians that you're already targeting. Then you're going to have sponsored display kind of section there. You might have a video ad on the product detail page. You may have a, you know, being a sponsored. Products related are sponsored or products related to this product section, right? So basically with all these different ad types, including sponsored display ads, someone goes to your competitor's product pages and they're kinda scrolling through just kind of looking for some more information. And they see your listing constantly showing up in your product conflicts showing up, It's going to drastically increase the likelihood of them ultimately buying from you, okay, now guaranteed but, you know, increases the likelihood. Next you have the option to customize your creative, which I would highly recommend. And it's really simple here. It just can be a logo and a headline for now, that's kind of your limit. But it's all I've definitely utilize it. So upload your logo. Amazon will tell you the correct dimensions that you need. And then for your headline, I believe is a total of 50 characters though that might change as well. And for example, if I'm selling a taco holder, keep in mind that my ads are gonna show up near the buy box of my competitors. So I want to kind of persuade someone to choose mine. So think about what kind of tax, what's short piece of text could persuade someone from clicking on my competitors by box and ultimately buy for me. So it could be a big benefit that you have that maybe your competitor doesn't have something kinda creativity, better taco holder here. If I'm selling taco holders, that could be something kinda creative and clever that I mentioned in the headline search ad section. Endorsed by this organization are like FDA approved or something like that. Something benefits based thing about your customer. Know who they are, what is really an actually important to them, not what you think is important to them, what is actually important to them. And then make a headline based on that, which you'd enter in there. And once you do that, really simple to set up these ads, go ahead and hit launch campaign. It will take a little bit of time for these ads to get approved, bonds approved. You know, these are, like I said, some of my most profitable campaigns along with the sponsored brand ad campaigns. So definitely, definitely recommend utilizing this. If you are not, then keep in mind that your competitors will be in potentially stealing sales from you. So you want to kind of be aggressive with this and not just be aggressive because these can also be very, very lucrative as well. So I hope this was helpful. If you have any questions, let me know in the Q and a section and let's go ahead and get into the next video. 29. BONUS SECTION: Step-by-Step Amazon PPC Optimization: in this next section of the course. Lot of stones have been asking me about my exact Amazon PBC optimization criteria in my process for optimizing and refining EMS on PPC campaigns to ultimately, you know, increase sales while decreasing in cost and ultimately increasing profitability. So what? I've gone ahead and done for you, and this is kind of bonus content. So I hope you you find it valuable is I've gone into my other Amazon courses online, where I discuss and go into great detail about my exact process. My criteria, as well as other PPC campaigns that I create and set up that not may not necessarily be extremely profitable, but, however, do generate the bulk of my sales on are profitable, and I do so profitably. But anyway, all of that is covered in this next section of the course. Eso number one we find a valuable number two is because of kind of taking this from other courses and added it here it may seem a little bit repetitive at times, there will be no duplicate videos on repetitions. Should be, you know, absolutely at a minimal. I just want to warn you or let you know that to know what to expect. So number one there will be content talking about other PPC campaigns that I set up to generate the bulk of my sales. Again, there will be some kind of you have already learned some of the basics already. Eso It'll be a little bit repetitive, but where it's completely different is in the PBC optimization section. So if you want to just go ahead and skip to that section Oregon, what I'd recommend is kind of going through all the videos. I actually believe it's highly valuable. It's still I've tried to be as efficient with your time as possible and ultimately want to see your business scale and grow as much as possible. So if you have any questions about anything before, during or later on in the course, please let me know in the Q and A section or shoot me a message on Facebook. I'll get back to you soon as I can on, and I'm wishing the very best for you and your business. I'll afford it to your success and seeing you in the next video 30. COMPLETE Amazon PPC Optimization Checklist!: in this video, I'm gonna cover my exact Amazon PBC optimization checklist. So at this point, maybe you've already created some the campaigns that have shown you how to do their started , get some sales, gets, um, clicks. And now you're wondering all right, something. What's next? What do we do? And that would be optimizing the campaigns. And by optimization, what I mean is for every dollar that we spend on Amazon advertising or Amazon PBC, we want to maximize the total profit that we generate from that dollar spent. So that's what often it optimization means, right? We're trying to. So in this case, right were bidding on keywords and products. So we want to find cures and products that are wasting our money. Right? Maybe they're very, very unprofitable. They're not really working out. People are clicking on them. There are interested etcetera. And we want to reduce the money that we spend on those products and keywords. Okay. And we want to find the keywords and products that people are clicking on. Their buying is generating sales, generating profit. We're increasing our rank with these keywords were getting high conversions, all that kind of good stuff for those keywords are performing well, and those products are performing well. We want to increase our budget for those who were increasing our budget for what works and decreasing our budget for what doesn't work. OK, that's that's it. In a nutshell, and the checklist I'm about to show you, I will run through this checklist everyone wants to twice per week. Okay, so two times a week, toe once per week during my slow this lower seasons, for some byproducts, run through this once a week. Just because I'm not spending enough where it really makes like I'm not generating enough sales or spending enough where it really makes sense, like once a week is enough, is a long enough time to where I can can optimize during busier seasons, especially during Q 4 November, December, especially and other on peak seasons. I will absolutely run through this checklist twice a week, OK, and that's probably Souness that I'll do it so I'll talk a little bit more about that in a second, but I just want to kind of preface that first before we get into the checklist, there's a few key terms that you need to know, and they are impressions. CTR a cost and CBC somebody you may already know, but I'll just briefly recap. So number one impressions impressions refers to the number of times your ad was shown. This is not how many people saw your ad, because think about it. Somebody could see your add multiple times, right? Just like if you watch the video on YouTube, maybe you watch the same video a few times. Writer This. You watch a movie. Maybe you seen that same movie a few times, right? Eso impressions with the number of times you're at is shown not how many people see your ad . People usually get confused with that, but it's very, very simple. CTR stands for a click through rate. This is the number of clicks your ad gets divided by the number of impressions multiplied by 100. Okay, so see CTR or click through rate is expressed as a percentage. The higher your percentage, the better. In general, right? The better the lower your percentage. Not as good. It's ultimately better to have a higher percentage than lower percentage because you kind of think about that logically, because let's say you know you have 100 people. See your ad. And of that 50 people click on your ad. What does that tell you? Well, that tells you people are very interesting your product. Now let's say 100 people see your ad. So you have 100 impressions, but one person clicked so in in the first case, we had 50 people click, right, so that would be a click through rate of 50%. In the other case, we only had one person click okay, out of the 100 oppression. So that would be a click through rate of 1%. So what's better? 50% or 1%? 50%? Right in general again, this is just one metric. There are other metrics to look at as well. You can't just say all the high. CTR just is everything we need to know. But it's a good indicator. I should say. It's a very good indicator. The higher the CTR is and this will make more sense in the next slide, I promise. On this is just kind of practicing it. Number three a cost A cost a C O. S. This stands for advertising cost of sale. This is your ad Spend divided by your number of sales, Okay. And this is also expressed as a percentage. So if you're a cost is 30% and your products profit margin is 30%. What does that mean? That means that you're making $0. You're not making any money, and you're not losing any money on your advertising sales. Okay, to give you a little bit more clarity if you're a cost is 40% and your profit margin is 30% . What does that mean? That means that you're wasting money because you're spending more, well, potentially wasting money because you're spending, um, you know, you're spending more than you're making your spending mawr on advertising than you're making and profit, right? So just imagine if you spent $4 on profit $4 on advertising, you make $3 in profit. That's negative. $1 per sale, you know, for as an example, where the flip side of that is, let's say you're a cost is 20%. Okay, but your profit margin is 30%. What does that mean? That shows that you're actually profitable, right? Because you know that, and that means you're actually making 10% margin on every advertising sale. Not all of your sales, but on every sale that you get from advertising. You're generating ah, profit margin of 10% because 30 minus 2010%. Right? Where were you? At a cost of 40%. You're making negative 10% right? You're losing 10%. Kind of in a way margin on each sale that you're making. So this would make more sense when we go on, I promise. But just kind of practicing it. This will actually help kind of prime you, and it'll all click on the next slide. And then lastly, we have CBC this things for cost per click. Um, that's where actually it's similar with PBC, right? PPC advertising is pay per click advertising. C P C is cost per click and really simple. How much does it cost you to get one click? So if your CPC is $1 what does that mean? That means that it cost you $1 for every click that you get, every Clinton and again this is gonna be an average right. When you have a bunch of clicks, you're actually going to see the average of your cost per click because it will be different for different keywords. Maybe for one key word. Right? Maybe yesterday, You know, last week you got you know, you got a click for 50 cents. Ah, a few days ago, it was for a dollar. And then today it was for 80 cents, you know, but let's say like, the average of that is around, you know, like, whatever, 80 cents. Okay, does your average cost per click? Um, and again, this will make more sense in a second. So these are all impressions. How many times you have shown CTR sings for a click through rate number of clicks, divided by number of impressions, A costs. That's the percent of that sale that goes toward advertising. You want that to be below your profit margin? That's kind of the key. Take away there and then CPC. How much does it cost for you to get clicks? Really simple. And now we're gonna see how this all works together in my optimization checklist. Now, this looks kind ugly right now. And what kind of jumbled and kind of crazy I'm gonna try to organize this as best I can in an article that will include here in the course as well. That has everything laid out very nicely. Kind of typed in all that for you to reference back to you don't have to watch videos and just easily kind of quickly go back to that article. But for now, this is still but you consider a screenshot taken. Bookmark this. You can take notes of definite recommended to still take notes. So basically, I run through this literal checklist and go check. You know, each of these once a week to two times per week for each keyword. Okay. Remember in the previous video, I showed you how to download a bulk bulk sheets. So you're gonna download a bulk sheet and guys, I'm gonna show you an example in the next video as well. So don't freak out. Uh, you know, cause I know can seem a little bit overwhelming, but it's really, really intuitive. Downloaded bulk sheet that gives you all of your data. And then you look, you go through, I go through this criterium literally like, Okay, this This means that criteria this means third country. OK, ok, so I make this change all right this. You know, this keyword meets this criteria, etcetera, etcetera. Right. I'm gonna show you an example. So it's really gonna make sense. But essentially, I look at each keyword and I'm like, OK, does does the data for this keyword over the past 60 days. Okay, so over the past 60 days and downloaded search are sorry, a bulk sheet that shows me all my data for the past 60 days for my keyword performance on, then I see. Okay, does this does this keyword meet any of this criteria? If so, then I'm gonna update it, okay? And generally, I'm gonna update all my keywords. Um, for the most part, right? Every time that I optimize. Okay, so that's what optimization kind of looks like. I'm optimizing each keyword or each product that I'm targeting. So criteria number one. I look for keywords that have 1000 impressions, zero sales and a click through rate. That's under 00.15%. Okay, what is why? Why am I looking for these keywords? So if I think about it, if I get if a keyword has generated 1000 impressions, that means 1000 people have seen this ad for this specific keyword. Okay, but if I buy CTR, my click through rate is less than 0.15%. That means barely anybody is clicking on this, For whatever reason, clicking on my ad or clicking for this keyword. Okay, so it shows to me that it's not relevant, right? If it was relevant, what more people be clicking? But there's my ad is getting shown. People are seeing the ad, but they're not clicking on it. So I want to stop wasting money on this ad or on this keyword. So I'm gonna I'm gonna set my bid to 15 cents. Okay, so what? That? So the reason I do that is what some people, some you know because PPC gurus or some Amazon sellers will do is they'll totally pause or cut out that keyword they'll just set the bid, you know, zero, basically where they're not bidding on any more bored I like to do is that, um, a za, long as it's relevant to my product. Oh, set the bid to 15 cents. So maybe I was bidding a dollar $2 or whatever before, when I cut it all the way down to 15 cents. So I'm still eligible to show up for that keyword and still able to potentially make very profitable sales. Potentially you as my listen gets more reviews as I establish more sales history, etcetera. That keyword that used to be, you know, not relevant or people weren't you know how to low click through rate that could change its are getting a higher click through rate. I can start getting sales on that so things can change, so I don't want to completely eliminate it. I just want to reduce it down to a point where I can still get sales on it and could get very profitable sales. But it's still in play, you know. It's just kind of It's like it's like a basketball player, right? That's in a game there now, there on the bench. They could potentially come back in the game, but right now they're off to the side on the bench. They're not playing right now because they're not performing well. I kind of think of it like that. Okay, so that's so that I look for keywords, have 1000 impressions zero sales in a click through rate of less than 00.15%. But any keyword that that follows that criteria, I set the been right in this case, I step to bid to 15 cents. I don't know how that type of got in here, but anyway, Number two I look for cures that have 11 clicks and zero sales. And then I also set the bid for those skewers to 15 cents. Why do I do that? I think about it. If you have a key word on that keyword has generated 11 clicks, but nobody's buying again. That shows that there's something wrong with that keyword it. Maybe it's irrelevant. Maybe people like the click on it. Oh, I think I'm interested in this. They click on there. Oh, wait, no, I'm not really interested. Maybe they seem worried. Their images, they seem, or of your bullet points, all that kind of stuff. And they're like, Hey, you know, understand interested. It shows that there's like, some discrepancy there. So again, I don't want to waste money on that because I could still get more clicks and still get keep getting zero sales. So I don't think I want to quit spending all my money on that and really reduce my bid, but again, put it on the bench instead of just cutting it from the team. I just want to put on the bench, haven't set out on the sideline for a little bit and potentially still get sales from it, OK, because people are interested in clicking on it and get things can change. So in the taste is you know, in most of these cases, these air keywords that are that are kind of, you know, they're low potential key words. They're not You're not Obviously, my best killers. They're not really generating sales or generating results for me. So I want to quit spending money on it. Very, very simple, very intuitive once you think about it, Okay, that's the reason I didn't just arbitrarily make up these rules. Um, And they actually, you know, there are other sellers that follow very similar rules to this. That Zack Yukon, where I got the idea and started using it for my own products. Um, but yeah, there's, of course, always a reason behind it. So that's the 1st 2? Um, yes. Seems a little bit overwhelming, but I'm telling you, it is really not very very intuitive, very straightforward. And I'm gonna show you guys an example as well for the Final Four, cause there is a total here of six for the Final Four. They're very, very similar to each other and you'll see why. Okay, so Number one I like toe. So I look for keywords within a cost greater than 100% and have 1000 impressions. What I do with those keywords that have over 100 a cost that shows me that the cost are the key words. Very unprofitable. It might be getting sales, but it's super. It's very, very expensive. It's wasting my money. Think about it. My profit margins 30% and my cost is 100%. I'm losing a lot of money on every sale that I get. So I want to really kind of try to reduce the bid down toe where I'm getting sales and it's relevant, but I'm spending too much on it. I need to spend less on that keyword. So what I'm gonna do is again, You know, I look for the key words, 1000 impressions and in a cost greater than 100% I'm gonna set my bid, my bid equal to my cost per click. And then I'm a reduced the bid by 40%. OK, so whatever my business and my cost per click is a dollar, and my bid right now is is a dollar and 20 cents. Okay, what I'm gonna do is I'm gonna set my bid from a dollar and 20 cents to $1 and then I'm gonna reduce it by 40% so it would then become 60 cents. Okay, this will make more sense in a second. But think about it, you know, Are you know where a cost is a function of our cost per click? OK, you know, this is how much we're spending per click eso If it's really, really high on, we reduce our cost per click. Then we should also be able to reduce her a cost. It's really that simple. So if our cause is really high, we need to reduce our bid to lower the A cost. If our cost is very low and we're getting sales, we maybe want to increase it so we can get more sales. That's the just behind it. Very, very simple. And again This is my kind of overall checklist that would give for beginners on. You could test this out, but I would highly recommend use. This is kind of a set of training wheels, and it's slowly start to develop. Maybe more rules. Maybe you change some of these rules or you remove some of the rules depending on your objectives, depending on the results that you're getting. But I want to give you guys kind of a solid starting point, and I believe this is a very solid starting point for many of you, and it absolutely is for me. But don't just take it as gospel. Be very willing to test and change kind of start using it. And as you learn as you grow, you take the training wheels off and start developing your own strategies and using your own criteria. So I do want encourage that there's no like this is the way to do it. There are many ways to optimize Amazon PBC. You'll hear 1000 different things. If you look on YouTube on Google, this is what's work best for me, and what I found is work very well for other sellers as well Okay, so I just want to kind of throw that out there on. Then we're gonna kind of very similar criteria for the rest without repeating it. Exactly. But so we that I look for keywords that having a cost between 60 to 100% is still high, but not as high. You know, not over 100%. I'm so keywords that have 1000 impressions and in a cost between 60 to 100% when I'm going to do there isn't gonna set the bid equal to the cost per click and then reduced by 20% so very similar to what I did before. But for these keywords that air that are unprofitable, but they're not as and profitable, I'm gonna reduce the bid. But just by a little bit less. Okay, so in one case there, super unprofitable, I want to reduce it by quite a bit. In this case, there aren't profitable, but not nearly as much. I'm gonna reduce it a little bit more, so it's gonna go down, but not as much as the other. And then finally, number three here for key words that haven't keywords and products by the way that haven't a cost between 30 to 60%. I'm gonna set the bid equals and have 1000 impressions. I'm gonna set the bid equal to the cost per click and then reduced by 10%. So in one case, I reduced by 40% Another case a reduced by 20%. And in this case, I reduced by 10%. Okay, because for super unprofitable keywords, I want to really cut, you know, cut my max bid, cut my cost per click for my, um for kind of their unprofitable, but kind of in the middle there. I want to reduce them by kind of a medium amount. And then for those that are, you know, they're close, but they're still unprofitable. I want reduce it by a little bit less. Right. And if I do this every week, right, it's kind of a more gradual change. It may not. They may not become profitable overnighter right away. We kind of gradually the we start lowering and lowering lowering over time, it kind of gradually reduce our bid, reduce our cost per click, and ultimately improve our a concert. That should be the ultimate goal. Okay. And then, lastly, here the very, very last point. I look for keywords a having a cost. The cost is less than 26% um, and has at least 1000 impressions. What I'll do is I'll set the bid equal to the cost per click and then increased by 20%. So this is the one case that will actually increase because basically, look, I found a keyword that's generating sales and generating sales very, very profitably. Okay, so what? What I want to do is I want to get more sales. I want to get more profitable sales because my goal with Amazon PBC I used Amazon PPC as a tool to generate organic sales. There's some sellers that think, Oh, I want to have the lowest cost possible. But the reality is imagine if you had a cost of 1% but you only make one sale a month from Amazon PBC. You're leaving a lot of money on the table. So my goal with this criteria is I want to get as close to break even as possible, meaning if my profit margin is 30% I want to try to get as close to that so maybe 25% to 29% a cost overall a cost get as close to that profit margins possible, which basically means I may not be making much or making any money on Amazon PBC. But I'm generating so many sales. I'm getting more reviews. I'm spreading it, you know, word of mouth getting my brand out there and then also increasing rank and generating more organic sales. There's a huge correlation, guys, between the amount of money you spend effectively, you know, and on optimally spend with Amazon PBC and then the effect it has on your organic sales. Okay, so you could, you know, you could like, let's say you spend $1000 a month, $2000 a month on Amazon PBC on and you know so you that's what it costs you. And then, you know you make $5000 in profit just from your advertising sales. You may think, well, somewhere I just wasted my money cause I spent $2000 then made $2000 back to zero. But the reality is, that's helped you increase rank, get more reviews and help you turn and just crush the competition. Boost your listing, Help you rank for new keywords. All that kind of good stuff. And you will see. You know you could test it for yourself. You'll see the correlation between the more you spend on Amazon PBC profitably and optimally. And then you're improved results with organic sales getting higher rank on certain pages for certain keywords, getting more reviews, etcetera. OK, so that just kind of my my my reason for why, However, if you have different objectives, you if you want to think a little bit differently by all means end of this criteria where it makes the most sense for you. This is what works best for me. And this is what I would recommend, which is why I'm going to kind of put it out here instead of giving you a 1,000,000 cause I could really come up with a 1,000,000 different other criteria. That is what I believe to be the best, a really great starting point and use it as a starting point change. Use your look at your own data. Uh, you do your own research and kind of figure out what works best for you and your product, but this will be a really good starting point again. I'm sure you guys an example. I'm gonna have this all nicely tight tidied up looking nice. Not with these spelling errors. I've no idea how he's got in here, but I will make sure that is That's not the case. So if you have any questions, I know could be kind of a lot. Be sure to leave those in the Q and A section, but first, let's go ahead and look into our next video. 31. WALKTHROUGH: Weekly PPC Optimization In Campaign Manager: In this tutorial, I'm going to actually walk through you step-by-step and how to optimize your campaigns on a weekly basis. And specifically how to do so within Amazon campaign manager, which for me is, and for a lot of others, is a very intuitive way of optimizing campaigns. Now, if you have a ton of products of your advertising or, you know, dozens and dozens of campaigns that maybe this would be a little bit inefficient of your time. He'd still absolutely use this method. But I'd recommend either using bulk files to optimize or using an Amazon PBC tool to optimize your campaigns. But if you're selling one product on Amazon, which is actually the case here, or you just have, you know, you don't have that many campaigns and it makes sense for your time. This is how I'd recommend. I'm optimizing your campaigns and a really great way to start. And it's going to help visualize, even if you're optimizing it with other tools, this is going to help you visualize how I optimized campaign. So I do this once a week. I have a set day, at least once a week, maybe twice a week for certain products at a really high volume. But generally, you know, around what, once a week, the same kind of time, day and time every week. And the first thing that I do, so I log in to my Amazon campaign manager account, which I am here. Then I'm going to select the date range of the last 60 days minus the past 48 hours. So what do I mean by that? Ok. So let's just say that today scroll over. Today's November 20th. Okay. The past 48 hours, which would be the 19th and the 20th, Amazon is still updating data and Amazon PBC manager. So if I am trying to optimize using this data that's reported on the 19th, 20th, it's going to be inaccurate. So I don't want to look at the past 48 hours. So basically I'm looking at the past 60 days minus the past 48 hours and kind of think of that way or pushed back after the past 48 hours. Okay. So I do not want to look at the 19th, 20th, which is today and yesterday because the data is not gonna be accurate, still updating. So what I wanna do is the past 60 days. So we have the eight you have November, we actually have well, September 19th through November 18th. And you can do the math yourself, read round kinda 60 days and if it's not perfect, it's fine, right? And I recommend optimizing for the past 30 to 60 days. But specifically I'm 60 days are going to have more data. You're going to have more sales and clicks established. So that's what I recommend. If it's the past 30 days. If you only have three days where the data, then that's all you can optimize. Basically do it. You'll use the metrics that I haven't cut it, cut it in half, and I'll show you what that means, right? So it'll, it all makes sense here in a second, but look at the past 60 days. Boom will hit save. Ok. So perfect. We're now in the correct date range. That's very, very important. Next we're going to click on the campaign that we want to optimize. So I'm going to head over and just click on one of these campaigns. Keep in mind that I do have to hide some of this data because it is sensitive. Actually a lot of data unfortunately cover because it is sensitive just to, you know, otherwise I'd share all my numbers with you. But we're gonna go ahead and click on campaign, the first campaign that we want to optimize. So go ahead and click. And then once we click on the campaign, we will click on the ad group that we want to optimize. And in general, like I recommend one ad group PR campaign, so it should be pretty straightforward. So we're going to click on the ad group. There we go. Just clicked on the ad group, which my face was kind of covering. And now we come to the section that we need to, which is the targeting section. So I'm the lefthand corner. What you wanna do is click on the targeting tab. So there we go. Now we are where we want to be. So that's campaign ad group and then targeting, that's where we want to be. Ok, so once we're here, we're going to scroll down. And now we have all of the data that we want to look at. So if this is your first time doing this, what you'll want to first do is go ahead and click on columns, and then Customize Columns. Okay? Go ahead and select all of the columns here. This is going to give us all the data that we need to optimize our campaigns. So make sure they're all selected. Go ahead and hit Apply. Okay, great. Now that we had applied, we have all of the metrics that we need to optimize. Step number one, what I'd recommend doing is go on and head over to the clicks column. Organize clicks in descending order. So from highest to lowest, which I've got hadn't done here, you can see it's pointing down, okay, what we're looking for first are any keywords or product targets that have had at least 11 clicks over the past 60 days and 0 sales. Okay, why? Because people are clicking on your ad, but for whatever reason they're not buying based on those keywords are those async targets. So we want to stop wasting money on those. So we're going to reduce the bid for those and I'll show you kind of what to do. So that's step number one. Anything that has 11 clicks but 0 sales over the past 60 days, we're going to set the bid of $0.15, which means we're gonna basically produced it in way down. Okay? And the reason we're not turning it off is because we're getting clicks. So that's, that's a good sign that people were interested enough to click on our ad. Do they just, it was just too high that bid. So we want to kinda keep the keyword or the product target in play. And at $0.15, it's low enough to where it's it's likely that it would be unprofitable in the future. So we're gonna go ahead and do that now. So I'm gonna go and look at all keywords or sorry all, yeah, I'll targets that have 11. There we go, starting here. So we look for, okay, 11 clicks, but then 0 orders, okay? And if that's the case, and we said that bid in this column to $0.15. So right here, I can see I've been optimizing this every week. This is just another week of optimization. We have 11 clicks, 0 sales, we set it to $0.15. It's already there. Great. Here we have 11 clicks. Oh, it looks like we have a sale, so we'll leave that for now. 11 clicks, we have a sale, leave it for now. 14 clicks, 0 sales set it to 15. Looks like I've already done that. And we can kinda see that I've done this for four. I believe all of them go up and look. Yep, so good. Everything that has 11 clicks or 0 sales, or 11 clicks was your sales has been, the bit has been set to $0.15. And then keep in mind, if you're looking at the past 30 days of data instead of the past 60 days, then maybe you'd want to use every keyword that has at least six clicks. More with 0 sales, then you reduce. But again, generally I like to look at the past 60 days where the data, so that's number one. And if you haven't done this yet, this is going to really help improve the profitability of your campaigns. Number two is we're gonna go to the impressions column and we're going to organize impressions also in descending order from highest to low, which doesn't always correlate with clicks. So good impressions were going to organize high to low. So we'll go ahead and do that first. Impressions. And net right now it's low to high. We want to switch from high to low. There we go. Now, this one's a little bit more complicated, but it really isn't that hard. What we're looking for is kinda three metrics. So every keyword that has a 1000 impressions, a click-through rate below 0.150% sales were going to reduce the bit of $0.15 since three things. One, at least 1000 impressions and a click-through rate under 0.150% sales. Why are we reducing the bid on these keywords? Because these are a low potential keywords, right? If we have 1000 impressions as a good amount of data, if we have a 1000 impressions and we're getting very, very low clicks or very low click-through rate. That's an indication that this keyword is not good. I, and if we start getting more clench really gonna waste our money. So we don't want to waste money, we want to save money. So we're going to kind of reduce the bid. And by reducing the bit and not turning it off, it's still keeps the keyword in play. And it could actually, if we turn it off, we can't get any sales for that keyword. Where if we leave it on at a low bid, there's still the potential to get profitable sales and clicks from that keyword. So that's why we're doing that. Hope, hopefully that makes sense. If you have questions, let me know. So let's go ahead and start optimizing. So we're gonna start at 1000 impressions. There we go. So we scroll down starting here at 1000 impressions, click-through rate is 1.3% said no, that's above 0.15. So we're going to leave it. Here's a great example. Okay? We have over 1000 impressions for this keyword, a click-through rate of 0.08, that's less than 0.150 sales. So what does that mean? We're going to reduce it to $0.15. We go over here. Oh, there we go. Sorry. Reduced at $0.15. Perfect. So we would just, you know, enter in here, make sure it's $0.15. Hit Save, and we're good to go. Okay, next keyword, 1000 impressions. It's above 0.15%. But keep in mind for whatever reason. Now, you can see that the bid $0.16, you may say, well Sumner, wait, this keyword has 1000 impressions, a click-through rate over 0.15%. So what we're going to increase the bit node, we're going to leave it as is, because the reason this is $0.15 is because last week I optimize this campaign. So maybe last week, the click-through rate was 0.10%. Now it's 0.35, so it is improving, but it's still, I'm going to leave it at $0.15 until it kinda meets one of my other criteria. So just leave it as is. Here's another great example. We have this keyword. It has one over 1000 impressions, 0 clicks. So that means that our click-through rate is 0. So you can see in the click-through rate column that there is no option here. That's basically 0, okay? Because you've got 0 clicks, that's 0% click-through rate. So that's 0 is a lot lower than 0.15. So it is also 0 orders, of course, because if no one clicked on the ad, has anyone going to buy? We set this to $0.15, okay? And we can just kinda keep going and so on. Only one more. Scroll up, These are all above 0.15%, so we're gonna leave them as is at 0.07. Okay? We have 5 thousand impressions under 0.150% orders. Okay, great. We're going to go and set it to $0.15, which I've already done. And you'll find that the more that you optimize your campaigns and as time goes on, you know, your results should improve more and more and more and more all the time as you continue to optimize. So I've been optimizing these campaigns for, I think about three months now, this specific campaign. So it's had some time to collect some data and I'm very, very attentive and in constantly optimizing with this one, there's certain weeks weren't optimize twice a week during the season. So that's why, you know, a lot of the optimizations kinda already done, but you still have to go through and just make sure that everything is where it needs to be. You can't just assume that it is where it needs to be to actually go and check. We're good here. We've looked at clicks, we've looked at impressions. And basically what we've done is we've scaled back on keywords or product targets fit aren't making us money, okay, now there's two last steps that I'd recommend doing, especially if you're a beginner, definite recommend doing this. To scale back on what's not working and scale up what is working. Okay, what we're gonna do is we're going to head over to the a cos column, okay, the ACO S. So we're gonna scroll. Great, so we're here in the COS column. We're also going to organize this column from high to low in descending order, just like we did with all the other columns. So go ahead and do that. Okay, great. Now we've organized everything in descending order, going to scroll up to the top. Okay, and this particular campaign, not a ton of sales, which is why I'm doing this manually. So at this point you need to know what your target Akos is. If you don't already know, go back to the video where I talk about setting your goals and determining your target a cost. For us, our target a cost is equal to our, to our profit margin. So if our profit margin is 30% or target, a cost is 30%. In this case, our target Akos is 10% because for this particular product, okay, that's our a cost for this product. So that means that anything that is above 10% is unprofitable. That means anything that is below 10% is profitable. That means that anything that is exactly 10%, exactly on the dot, 10% is breakeven, okay? So what does that mean? What that means is anything that's over 10% a cost. I want to scale that back. I want to reduce the spend in the bid because it's wasting the money right now, but I can, I can adjust it overtime towards unprofitable Now. I want to create it and manipulate it to where it is profitable in the future. Anything that is below 10% is great, that's awesome. So we're getting really profitable sales with anything under 10%. I want to scale those up. I want to increase the bid because I want to get even better results. I want to get as close to my target Akos as possible. So if I'm getting a 6% 8 costs. Awesome, but I want my cost to be 10%. That doesn't mean I want to get the same number of sales at 10%. That means I want to get more sales at 10%. That's, and usually when you kinda increase your bids, you'll likely get more impressions, clicks in sales, and generally will also increase your ACO. So I'm scaling up my Louay cos, scaling down my high a cos. That's what I'm doing here. And let's actually go through so number one, and I'm going to actually share with you a little tool that I had that kinda helps me with this. So Let's go ahead and get to it. So we'll optimize all of these here. So number one, we have this keyword has at a cost of 47.3%, that's way above our 10%, okay? So it's 47.3. So I'm going to reduce the bid on this keyword. So what should I set the bid to write this part of the question that you have here is a little tool that can help you. Now take this with a grain of salt. You should develop your own optimization criteria. This is a good starting point, especially if you're a beginner. This is really helped me. But keep in mind that this is just kind of theoretical. And you'll want to kind of do what's best for your business. But what I like to use or something that can kinda helped me is to use this calculator that I've built that I'll attach in the resources section. So let's just remember our target a cost is 10%, our current a cost is 47.3%. So what I'm gonna do is go to my PPC calculator, which I'm going to provide for you. There we got were out my PVC calculator. So here's our current a cos. Remember I think it was around 47%. You can put it in the exact year, but 47%. Then we have our target. A cost is 10%, which is good there. Now all we need to know is our cost-per-click. And then it's gonna give us our new bid. And I've for whatever reason, put cost-per-click no decimal, the one that I give you, it'll be in decimal format. So if you're confused by it, don't worry about it. I'll give you the correct the correct sheet. That's just my personal. So we're gonna go back to Amazon campaign manager. Okay, we're back here in this kind of row. We're going to scroll over until we see cost-per-click. Okay, there we go. There's our cost-per-click are cost-per-click is $0.50. All right, currently. So we're gonna go back to the PBC calculator and we're going to enter in $0.50. In your case, it would be it would be 0.5. Okay. But 50, $0.50. And if it was a dollar than we'd put in a 100 here, okay, that makes sense. So $0.50. So it's currently $0.50 at a 47% of the costs. So, so how much do we need to reduce it to get to 10%? That's basically the question that we're asking. We are here at 47. We want to get down to this. So we're up here. We need to get this down to get it to 10%. So how much do we need to drop it? What this calculator is telling me is we are new bit needs to be $0.11. We need to drop it by basically. So what's the difference between 10% to 47% is the same difference between 5011, okay, so our bin is $0.11. That's what the calculator is telling me. So great. $0.11. So I'm going to go back to campaign manager. I'm going to go back to this row and scroll over to the bid section. So let's go ahead and do that. And in the bid section, I'm going to set this bid. There's right now it's at $0.15 Am I set it to 11? $0.11 cents. Hit save. Boom, we're gonna go with just optimize this. So now this should help to get us a little bit better results and stop wasting money on this keyword. Again, this is an oversimplified way of kinda optimizing campaigns. However, I found that when I get into too much granular detail and ultimately hurts and give people more confused. So this strategy can absolutely work for you and improve your campaigns. But of course, test on your own, use this as a starting point and then develop your own criteria and see what works best for you as time goes on. But this is a really good starting points. So I want to also let you know about that. Obviously I won't share if it wasn't. Alright, so that's number one. This seems like it's taking a long time. It will get much faster as time goes on, I promise you. So let's go to number two. Go a little bit faster. Okay? So row number two, not as bad, we haven't a cost of 12.4%, but we want to get it down to 10%. Okay? So we're gonna do the same strategy. So we, we want 10%, it's currently 12.4 and our cost-per-click is $1.60. So it's go back to the Amazon PVC calculator. Okay. So our Akos is currently 12, I believe is for two, not a big deal if it's not exact personally. The cost per click is 116. Again, in this case it's no decimal, but the one that I give you will require decimal. So you with your calculator will do this $1.16. Okay. But in my case, and I want to explain why did this is just for more efficiency for me personally, it's my own personal calculator. And then our target is 10%. So right now we have a twelv percent a cost with a $1.60 bid, we want to get down to 10%, we need to get it down to 10%. So what did we do? We reduced the bid from a dominant 16 to $0.93. And that should get us a little bit closer to our goal. Okay? It's not an exact science, but it is, it can be very, very effective. So $0.93, that's our new bid. We're gonna go back to campaign manager. We're gonna go back to this row, which is row number two. So we're going to scroll over to the bid. There we go. There's the bid. We need to set it to. I don't care what it is right now. We need to set it to $0.92. Okay. I believe that was let me go back real quick. $0.93. Not a big deal, but yeah. So we'll set we'll go back and set it to 93. Okay, there we go. And let's just do a couple where the cost is below because it'll basically be the opposite. Ok, so let's scroll back over to acos. So here, let's start with this column here. Okay, we got 21 orders, which is the most orders out of all of these with a little about a 7% ACO S. So that's great. And this will behave, will treat these keywords that have an, a cost that's below our target a little bit differently. So remember what the cost is above. We're going to use this calculator that I just showed you. But I'll do things a little bit differently. So once a week, again, are going to look at this. Everything that's below my target a costs. What I'm gonna do instead is look OK, it's at 7%, that's below my 10% mark. Great. I'm going to increase the bid here. Okay? How much am I going to increase the bit? I'll show you. So right now we have a 7% a cost with a bit of $0.81, okay, $0.81. I'm going to increase the bid by 20%. And I do this once a week. Why? Because if I try to increase way too much, so for example, if I have a really low A0 cos and i Jack the bid up really high, that I could be getting profitable sales before. But then like the next day or the next week, my sales could be way off an unprofitable. So you want to be, I like to be very aggressive to, in order to be profitable, I want to be very aggressive with my high a cost keywords and product targets. And I'm a little bit less aggressive with my, with my lower-cost keywords because I want to kind of be, I don't want to like slowly push my campaigns up, but really aggressively pull my unprofitable kind of keywords down. So ultimately, you know, I'm not just, you know, wasting money or it's a little bit more efficient, a little bit more conservative, I should say, in slowly and steadily increasing our profit. Okay, if that makes sense of a little bit more conservative and increase and more aggressive on the decrease. Okay, so $0.81 for this profitable keyword. Great. So we're gonna go, we're gonna go back to the calculator, but we're not going to use this calculator instead, what we're gonna do is, So the bid was $0.81. Kid, great. We're going to enter in $0.81 here. And I'll include a little thing that can help you with this as well, just so you don't have to do this exact step. I'm just trying to show you manually how this works. So $0.81, Okay, great. What we're gonna do is increased by 20%. So what does that mean? We're going to take this bid, we're going to multiply. So the multiplication sign by 1.21.2, because we're going to, we're going to increase it by 20%, so it's a 120%. Okay? So hit Enter, so not, so this is now a bit of $0.97 and we can go ahead and just kind of get rid of that extra point there. So 90, $0.97 is 20% higher than $0.81. Where if we did this instead, 7% a cos. And what was it? It was $0.81. So look, if we use this calculator up here, are new bit would be $1.60. By increasing by 20%, it's 97. Sentence, $0.97 is lower than $1.60, right? That's more conservative. Okay? And, and by the way, imagine if our ACO swims like 2%, boom, our new bid would be technically for dollar. So that's why I recommend forbids that are below your target. A cost just increased by 20% across the board just to keep it simple. Okay? So, so again, hopefully that makes sense. If I confuse you more, I apologize, but I just do this. Enter in your bed multiplied by 1.2 and that's going to give you your new bid. So now we're gonna go back to our campaign management, update the bid, and we'll do one more example. I think that should be sufficient. Okay? So we're gonna go back. Here's our row in question. We're going to scroll over to max bid. There we go. And it was, I believe was at $0.93. So we're almost right on the money there. But around $0.93, I believe actually let me go back and check $0.97. But my bad, not a big deal, but let's go back. Okay. $0.97. There we go. Okay, and I get you're gonna do the same process for all the keywords. And we're just going to do one more. Just for example, say because I know it is taking some time and the more that you do this, the easier it will get. So let's scroll over, do one more. Okay. So here we go. We have another keyword. It's around a 6%, a cost which is below or 10% goal. And the cost per click is also $0.81. We already know what we're gonna do. And this is actually really good example that kind of happened organically. So this was $0.81 and we increased by 20%, which gave us what, 19 $0.97 bid. So the exact same thing is going to happen here. It's almost a very similar a cos, exact same cost-per-click. So we already know what are, what are new bid should be, it should be $0.97. So we're gonna scroll over. I'm going to set to $0.97. Okay, so increasing just by like a penny. And you don't have to be this granular. It's completely up to you. If it's just kinda within the range, maybe we'll just leave it for time sake. But when starting out, I like to kind of do everything manually and then see the results. And as you kind of start with this, you'll get a better feel of things are better hang of things. And before you know it, you'll start to create your own strategies in your own bidding optimization criteria. But like I said, this is a really good starting point that you can use to really, really improve your campaigns. Because I find a lot of people don't give specifics. They give a lot of VAD detail. Alright, and then we'll actually do last one because that one wasn't really a true, true example. Alright, last 1, 5% hay costs this $0.69 bid. So we want to increase the bid by 20%. How do we increase the bid by 20%? We're gonna go back to a Google sheet. You can do this in your head as well. We're gonna go to this column, $0.69 instead, six ninths cents. We're going to leave this formula the same, Which again, $0.69 times 1.2. Basically 20% higher than $0.69 is $0.83 or old bid was $0.69 are new bit is now $0.83. We go back to campaign manager. We're gonna go down to the row in question and we're going to set it to, I believe it is $0.63. So right there, that was the original bid. I keep forgetting because I'm too focused on the tutorial I had. By the way, I move much quicker when optimizing campaigns. So let's go back real quick just to see, sorry, $0.83. Okay, good idea. Campaign manager. There we go, right? So this is likely already optimized last week and it still holds true to this week. But you can already see that even though things were kinda close every week, your keywords are going to change and they may change significantly greater than this. It's going to depend on your campaign and other factors as well. But that's how you optimize your campaigns. Just a brief recap. Number one, you're going to click on each campaign, do this with each campaign. So rinse, repeat. Go your campaign that you want to optimize, organized by clicks. Anything that has 11 or more clicks reduced a bit with no sales, reduced a bit of $0.15. Any keyword or target that has at least 1000 impressions over the past 60 days with a click-through rate less than 15% 0 sales, then reduce the bid to $0.15 if they do have sales. Well, guess what? We're going to optimize it when we go to the ACO section, right? Because as soon as you get a sale, then you automatically get an a cost associated with that sale, at least one sale. So that's clicks. Number one. Number two is impressions. Number three is our costs were going to organize anything that is over our target a costs were going to be really aggressive, maybe use the calculator or other methods to reduce the bid, okay? And I recommend usually reducing anywhere from 10% to 60, 60% percent if it's like way off like a 100% or more than a 108% costs, maybe 10%. If, if your goal is ten, you know, if you have a target, a cost of 10%, and maybe you're bidding at like 11. Your skirt and cost is $0.11. They maybe had reduced by like 10% or give it a little bit closer. So usually I reduced the cost for unprofitable keywords by anywhere from ten to 60%. Usually, though it depends, you can keep it simple. Just use the calculator that I provide. You are at least use that as a starting point. And then for any keywords that are below, your cost is even lower than your target, which is a good thing. We want to increase those by 20%. So we take the cost-per-click and then we multiply the cost for your average cost per click over the past 60 days by 1.2 or increase it by 20%. And then that's her new bid because basically we're getting our energies to briefly explain this last little tiny part. Scroll over. We're getting, right now we're getting a 5% a costs at a $0.69 cost-per-click. Okay? So that's why we're using cost-per-click. And a cost is the base for determining our bid because we're getting a profitable a cost at this specific cost-per-click. So if we increase the bid a little bit, we should get some more sales and price and more profitable sales, but also at a higher a cost. Okay, so that's just kind of the reason why, but that's the kinda the high-cost, low-cost clicks, impressions. You do this for each campaign. Hopefully this helps them make sense. I'll include a link to the calculator to use just as a guide in the resources section, I hope you found this valuable if you have any questions at all, let me know in the Q and a section and look forward to seeing you in the next video. 32. Save Time & Optimize Campaigns Like The Pros: in the next few videos, I'm gonna cover my exact PBC optimization checklist. Kind of how I go about optimizing adding keywords, reducing bids, increasing bids, All that kind stuff, my criteria, how I do it. Why do it? But first, I really want to briefly talk about bulk sheets. Okay, So what are Baulch? It's well, bulk future. Essentially, these unfortunately really ugly, Really. Not that scary Excel files that basically have all contain all of your Amazon PBC data within them. So basically, what you do is you can download these sheets, make changes and optimize the sheet. Right? So it has all the data you can easily. Okay, You know, I can reduce the bid here. Increased the bid here, remove this keyword at this keyword etcetera right to make changes to the sheet and then re upload on all those changes will automatically be updated in your Amazons. Your Amazon advertising account. Right. And all of those changes will be made. So how do you download in the first place? Right is you Go Teoh, your campaign manager right in cellar Central. Go to campaign manager, Click on the bulk operations tab. Okay. And then you can see what happens when you click that. So once you click on that, you have the options down here. You'll want to set in. What I do in my preference would recommend you to do, said the date range to 60 days. So basically, you can tell Amazon. Hey, here's the date range of data that I want to pull from right? So there's a few different options when I like to do it, especially for you. For many of you in your situation recommends 60 days. You may be thinking, well, somewhere I haven't been running Amazon PPC for 60 days. Well, that's okay, because you know it's gonna gather all the data within the 60 day period. Eso even if it's like 20 days or 45 days or whatever, you can still pull. You know, the most amount of data within that 60 days possible. Okay, so that's what you tell it to 60 days. Um, go ahead and click on create spreadsheet for download. Then you'll have the option Teoh to download. The shoots are really, really simple. That's how you retrieve the data. And then once you download again, it looks ugly. I know it can look intimidating, but all the data is stored right here. You can kind of download it here and do an excel file that looks a little bit something like this. OK, so, um so, Yeah, it looks a little bit scary, but I'm just gonna use my mouse over here. As you can see over here we have, you know, the campaign, right? So this is one particular campaign that I've just kind of set up our product are manual exact campaign that this would be one of our campaigns. Then within that campaign, Look, here's all the different keywords that we're targeting within this campaign. Yes, we have a campaign. We have the key words or the product that we're targeting. We scroll over a little bit. Yes, I'm skipping over some things because I want you to kind of focus on a few things here. So the campaign keyword in this case, it wouldn't be cured. 12345 It would be like silicone rain camo, silicone ring, silicon ring for women. Silicone ring for men. It's center, right? The That's what it would appear here. Not these. I just use this. Is it like a killer. So then so that's like the key border Procter were targeting in this particular campaign. And this particular keyword we can see over the past 60 days has had, you know, this number of impressions, this many clicks, this much has been spent, This many orders, this many units, this many sales, this is are a constant centre, right? All the data or a lot of data that we can use, update and optimize and make decisions. Okay, so this is where it's going to happen because a lot of people get confused, have questions about it. This is where I recommend doing and, like I said, can look a little bit intimidating. At first, I'm gonna have examples. I'm gonna walk through my optimization criteria. We don't need to worry about that. It's really not that difficult. And we're gonna start small, right? That's the whole start small and then grow. So we'll start small. And what kind of learned how to do, you know, a single row or a couple rows? You know how to do all of the rows, right? It's pretty simple, straightforward. So this is kind of how we're gonna be optimizing will download. Make the edit here, Daniel up. Then basically, once you make the edits, you'll hit save, and then you'll just go back to where we were before right here. And we will upload here in step three. So we'll go back here and then we'll upload after we've made the changes. And then all the changes will be updated in in your Amazon, um, advertising account. Okay, so that's kind of how that works out s Oh, yeah. This is just bulk sheets and overview what budgets are, how to download them, where we're gonna be making updates or how that makes sense, right? I'm gonna show you how to analyze the data that you get, how to optimize or how I optimize the data and how you could do the same for your campaigns as well. So without further ado, let's go ahead and get into it. 33. WALKTHROUGH: Weekly PPC Optimization With Bulk Sheets: in this video. My hope is to really make sense of everything we've covered thus far because I know optimizing all those criteria can seem kind of overwhelming. Kind of confusing. So I really want to kind of show you step by step, an example of how you would optimize your bulky So you have, you know, hundreds and clarity going in. Maybe if you even if you don't have 100% going into it, you'll be as prepared as possible. Enrolled makes sense when you start doing it yourself, eh? So what I've gone ahead and done is I created this example bulky again. It's totally dummy data. So don't you know if you see that certain numbers don't add up? It's because I just kind of made it up on the spot. However, with that being said, the the optimization criteria will still apply. It will still work, just it, working the exact same way that you would when you're optimizing your ball sheets. Okay on for this example. Basically, if I were to set up one campaign and campaign manager that had a few key words, this is what my exact bulks it would look like So if you have multiple campaigns and each of those campaigns have multiple keywords, then you will have, you know, a lot more data in your bulk sheet than you see here. Okay, so that's just kind of example. But by starting small, it's gonna be as non confusing as possible is clearest possible. And once you kind of learn these fundamentals, you can apply these fundamentals to, you know, as many Rose Aziz, you have okay, And again, when you're starting off, I'd recommend doing this manually on as time goes on, as you start to add more campaigns or more products, more keywords, things like that. Look into excel macros. I'm currently having a macro created from actually a friend of mine from high school is very, very good with this kind of stuff. I'm charging me 100 bucks for it. I'm going to try no promises my moment to try in the future as I get more accustomed to using macros to make videos about it, as well as give you guys my template for free can't guarantee that. But I will try to do that. We're still working out some kinks to be able to make it accessible and all that. So So I'll let you know about that again. I want to provide as much value as possible in this course eso. So look out for that. And yet we'll go ahead and get into this now. So I've created this in Google Sheets. You'll be editing this in excel. I purely use Google sheets because it would be easier for demonstration purposes a lot more cleaner than if I were to use x allocation. That's the only reason. All right, so we have our campaign, and in this case, remember what I said. Well, for whatever reason, we only created one campaign. So this is the product. This is our exact match campaign for this product. Okay. And really, what? I want you to focus on eyes kind of this section over here from the max bid on through the A cost section over here. Okay, this is the section that I really spend the vast majority of my time really focusing on. Okay. The biggest difference that you will see on your end is this Max bid will already be filled in because think about it. You probably already right. You've already set your bids for keywords, right? If you didn't set any bid, then you won't be getting any clicks or impressions. You won't have any data on it. Right? So these will likely already be filled in. I feel the men of, actually, just I've just change the color because I'm gonna show you kind of edit, but this will already be filled in guys. The max bid. This is the column that we're changing because think about it. Right? Maybe, Like for certain key were bidding too high. We're spending too much money. It's not profitable. We want to bring the bid down. By bringing the bid down. We can potentially bring her a cost down. Right? If our bid is too low, like we're getting sales were getting profitable sales. But we're not spending. We may not be spending enough for as much as we'd like. Then we can increase the bed. Right. So this is this is what we're ultimately gonna be changing. Guys, this column here. We're gonna use this data over here to change this column over here. If that makes sense and you'll see, it will go and get into it so you can see it for yourself. But again, this will already be filled in on. You'll be editing and changing the data that's already in their In this case, I've got ahead. Just maybe, let's say I just deleted it and I'm gonna go ahead and just, uh, you know, updated. Okay, so we have keyword a Okay, It's exact match. The campaign is enabled. Bubble blah, you know, good stuff. But I really don't care about this stuff. I really want to look at this data over here. So we have keyword a had 1000 impressions because it gained 1000 impressions. It had one click. Um, so we spent $1 a $1 cost per click, but we had zero orders, zero unit zero sales. So as intel here, Right. We had many, you know, decent impressions. At least 1000 Prussians with only one click. So if we do our research, we can actually insert a column on the left here. And if we do equal sign, um, one divided by 1000 right? The formula for, um and I already know this intuitively, but when you're starting off, you can do this. Just make sure that any column any additional column that you create. If you want to use this for calculating formulas, you delete that column later before you upload. Because basically what you're going to be doing is editing the max bid mainly at other things as well. Of the sheet, by the way, but you'll be editing this. You'll be downloading it, editing it and then re uploading, so it needs to be in the exact same format as you downloaded. Yes, I know it's kind of bolt. It was bulky, right? It's it's not very precise and accurate are not easy to use, I should say is accurate, but it's just not very easy to use its clunky I believe things will be changed in the future. I think they have Teoh. But for now, this is still the best way. It kind of sucks, but I believe things will get well, just only improve in the future. But this is the best right now. So So, yeah, we entering our formula. If you recall for our click through rate, remember on again you can reference the article that I've created a kind of the checklist that I've created for you. You know little have that open on one screen. Have this open on the other screen. I believe you can download it. I'll make sure it's I'll try to get it to make sure it's downloadable. You should be able to make that happen. Um, so absolutely so. One of our criteria is any keywords that have 1000 impressions with a click through rate of less than, um, 50.15%. Then we're going to set the bid to 15 cents. Okay, so in this case, you're looking at the deer. Okay, I have impressions. I've was my click through rate. Well, remember, click through rate is clicks divided by a number of impressions. Right? Because it was shown, you know, it was shown this many times of this many times that was shown how many clicks in to get your money? People clicked right to this or add was shown 1000 times 1000 times and got clicked once. So very low. Click through rate. As you can see here, uh, we can Ricard recall the formula click divided by impressions times 100 because, remember, it's expressed as a percentage. Okay, so 1000.1% 0.1% is less than 0.15%. So you know what? We're going to dio We're going to go over here to the max bid, right? So keep today, right? This is the Thea. This is the click through rate is 0.1%. Then we're going to set the bid. I've already pre filled it in, but you can go ahead and enter 0.15 cents on, by the way with ball shoots may look at, like Wait, What point? 15 trying to be, you know, the dollar sign 0.15 instead of just 0.15 And with ball sheets No, you have to kind of keep it in the same format that it's in. So this is 15 cents, even though it doesn't have a dollar sign attached with it. But I just want to kind of call that some people have questions about that. So yeah, this is the correct format. That's our first kind of optimization using our checklist. Right? And you would do that if any time this happens, any time you see this happening, this is what you would do. And again, that's why moving forward, maybe using certain formulas or macros could really help you automate a lot of this process because it is kind of a lot of it can be automated. So that's our first number two. All right, we have 1000. We have 3037 impressions for this keyword. He would be So we have at least 1000. Okay. Check. 11 collects. Okay, we have 11 clicks and actually going to let these guys for now, and I'll show you because again you want afterwards. You want to make sure you delete before you start. So, anyway, three that over 3000 oppression. So we're good there. 11 clicks, $11. So $11 divided by 11 clicks. That's $1 per click. And then 00 orders, Which, of course, we have your order. Zero units sold. Zero sales, all of that. So we got 11 clicks. 11 people clicked on our ad, but zero people ended up buying. Okay, so that just shows us. Do we want to keep spending more money on that keyword? No, probably not. As we get, more clicks were prime. Not gonna get many sales or any sales, so we want to do just like we did in the first example, right? If you just follow the criteria were going to set the bid. Whatever it is, now we're gonna change it. And when I sent it to 15 cents, okay, really reduce it down because it's really these are really low potential keywords. Okay, Both of these examples keyword and key would be in this case are for whatever reason, they're very low potential keywords. If we keep putting money at them will probably be wasting money. So we should pride allocator budget somewhere else, right? That's kind of the idea, but we don't want to cut them out entirely, because if we said they've been to 15 cents, we can still potentially get sales and get clicks on those keywords. If you could actually be very profitable, um, and said, you know, and we would have never been able are eligible to do that if we just completely set it to zero. For example, if we set the max been to zero or just I guess, paused or made the keyword inactive, right? That the 1st 2 thing we have these next four keywords he would see we have 1000 impressions . Okay, great. We have 1000 pressures. That's a good amount of data. 10 clicks, a good amount of data. We spent $10 on 10 clicks, so that's $10 about by 10 clicks. That's $1 cost per click. OK, we had one order. So 10 clicks one order one unit. So let's go over and see or a cost You are a cost is very high, so we haven't a cause of Well, that's doing the doubles we have in a cost of 100%. What do we do with keywords that having a cost of 100%? Right? We reduce. We set the max bid. OK, follow me here we said the max been equal to the cop, the cost per click and then reduce by 40%. Okay, so that's that's the formula. We set the max bid equal to the cost per click OK on been reduced by 40%. So you're probably under summer. Where's the cost per click column? There isn't. Remember in the clip the rate there is not a click through rate columns, right to create that on my own, there isn't a consequent column, so you can kind of create your own if you like. Oregon, in this case, is very simple, but in other cases it may be a little bit more difficult cause there's all kinds of spanning clicks. But remember our click through rate formula spend divided by number of clicks. No surprise here. I think there's only one that's not yet. There we go. So, you know, we spent $11.11 clicks, $1 per click. We spent $10. We got 10 clicks, $1 per click, right? Really straightforward. That's why I want to kind of keep it simple. But we've kind of created Colin here. We can call it cost per click. So now we know. Okay, keyword. See, we need to set the max been equal to one, and then we need to reduce by 40%. So instead of making a super long formula, you gotta keep it simple. If you reduce something by is this is a little bit of math. Guys, I know this is a math class, but I'm if you reduce a bid by 40% it's also the same as multiplying by 400.6% 0 r, 1.6% by 0.6 or by 60% what I'm saying, Because if you have 100 and you reduce it by 40% you're left with 60. Okay, So the so the exactly what you could do instead is instead of trying to reduce by 40% you could just multiply by 60% causes the same thing. If that makes sense. If it doesn't make sense to let me know what should be pretty straightforward Also kind of show you the formula hero, Um, already kind of written it out. So again, we set the bid. So we set the maximum equal to the cost per click, which is this you could also do instead if you you know, um equal to he said it equal to one same thing right here. Right? We set the max bid to cost per click, and then we reduced by 40% which is the same as multiplying by 60%. Okay. Either way, it doesn't matter. You get to the exact same answer, So if it doesn't make sense for you, just reduced by 40%. Enter. Uh, so great sets 400.6. So we'll just enter in 0.6, because again, guys If you're creating a formula here, you want to make sure that it's not a formula. It's an actual number. Because, right, if we haven't formula says, Okay, this column or this road or the cell is equal to, um this column, you know, times 0.6. But I guess what? We delete this column, then it ruins the data, and we just lost all the all the data. So you just want to, you know, make sure this is in, so yeah, they're now there's no formula in there. It's just a number. That's what you want. OK, so keyword d And again, as you guys get through this, it'll get faster for sure. All right, that message with anything in life so keyword d All right, we have 2000 impression, so at least 1000 were good there. 15 clicks. We've spent $10. Okay, so our cost per click is lower cause we got 15 clicks for $10. Right? Which is more clicks, you know, 15 is more than 10. Right? So our cost per click is is less than $1. We had 15 orders, while awesome total units. Um, well, I guess that would be probably, you know, 15 units. Uh, sales will say it was $15. Again, don't go off the data just as an example, with a cost of 67%. To keep that in mind, certain keywords may have a better cost per click. They may have ah higher, higher or lower cost per click higher or lower max bids, but still there there could be cured with a much higher cost per click, but it's much more profitable than a cured, with a lower cost per click. Sure, I'm saying it's not always just intuitive that that you know something has a higher click through rate or lower click through rate or higher cost per click or lower cost per click. Just cause it's higher doesn't mean it's necessarily on more, you know, less profitable. Okay, it really depends. So that's why this column so great it really shows him in the end. So even though this had a better cost per click, maybe than some other keywords, it's still not as profitable as other keywords, So eso the it costs. Here are advertising cost of sale. In the end, this is really what I want you to focus on is 67%. We have at least 1000 creche ins. We have at least you know, 10 clicks, 67% consecrates enough data that we know that this keyword, as of right now with the bid that we currently have is unprofitable. All right, so this shows us we're bidding to high, are a cost is too high, we want to get a cost of lower. And so when we get our a costly war, we become more profitable. So we follow the formula in the checklist I provided. Let's go back. So keyword D. I know it's a lot of kind of scrolling gonna cure D And again, we're going to set the max bid equal to the cost per click. OK, so setbacks but equal and then reduced by 20%. Okay, so the if it's a cost of 100% that was we reduced by 40. And for this case, we're reducing by 20% again. Reducing something by 20% is the same is multiplying it by 80%. Okay, so that's what I do. So that's what I've done here. Keyword D equals you know, the cost per click times 0.8%. Because for this specific Because we don't we don't need to maybe reduce it as much as a key word with a high rate cost. Right. So we multiply by 0.8. Same thing is reducing by 20% and that gets us 53 cents. So we changed our bid from whatever it was before. Maybe was a dollar. Maybe it was 70 cents. I don't know. Whatever it was, we're going to change it now to 53 cents. Okay, um, and we're good there. Okay, so we're reducing the bid to try to become more profitable as time goes on. Right? The last two guys bear with me again. It will go much faster when you do this on your own. Uh, keyword E 1000 impressions. 10 clicks, $10 spent. So that's a dollar cost per click. We had two orders to total units. $20 in sales. But here's what I really wanna focus on. Okay, 45% a cost. Okay, so we have 1000 impressions, 10 clicks and a cause of 45%. There's a good amount of data that we can now on edit and change the max bid because we have enough data to work with. So in this case, we want to reduce. We want Teoh set the max made equal to our cost per click and then reduced by 10%. Because again, this a cost isn't nearly as hot. Like 45 is a lot lower than 100%. 45 getting closer, Let's say like our profit margin is 35%. Okay, we don't need to reduce it by as much to get closer that 35% mark. Then we did within a cost of 100%. If that makes sense, 100 super high. So we need to be more aggressive. 45 is a little bit lower, so we don't need to be as aggressive. That's the reasoning behind it. I hope that helps give the understanding behind why so 45% a cost. We'll go ahead and kind of show you the formula here. So we set the max bid equal to the cost per click. It would be the same as equal right here. It's one on. Then we multiplied by 90% or also expresses 900.9 because remember reducing by 10%. It's the same as multiplying by 90%. Okay, so we go ahead and do that that we now change our bid to whatever it was before. It's now 0.9. Okay, that's that's in the end. And then, lastly, um, we have this keyword keyword F k. What f has 1776 impressions. 10 clicks, $10 Spence. That's $1 cost per click. We had four orders for units, UH, $44 in sales and then a cost of 22%. So again, let's assume that our profit margin is right around 35% than we're actually bidding too low , like we're getting sales were profitable. But if we actually increase our bid, we could potentially get even more sales and still get those sales profitably right on. And that's the whole goal. And that's my personal goal. And if you have different goals, you can absolutely justice criteria to meet whatever your objective is, but for me again hasn't said before. My goal is to get as close to break even as possible with my Amazon PBC, because Amazon PBC drives organic sales. So ultimately, I want to look at my overall profit. I don't just care about my profit from advertising alone. I want to see my overall profit. Am I making overall more money this month by increasing my ads meant that if I decrease it right by increase ad spend and I make more profit total, then if I decrease why, then I want to spend more right. And that's kind of the case and that I have absolutely found that there's a high correlation between, you know, efficiently and optimally. You know, spending mawr with Amazon PPC and generating mawr sales and potentially more profit. Again, we needed you optimize and set things up correctly. Just it is not just magically go. I spend money on PPC and I magically make sales. You have to be strategic, right? Of course. So you are a cost is actually lower than 35% which in this case, let's just say that's our profit margin. We want to increase it a little bit because we can potentially capture more sales and still get those sales profitably. So what do we do? OK, so we're going to go back, go back, go back keyword f okay, That's what we're focusing on. We're gonna go ahead and change this from whatever it is. So we set the max been equal to cost per click, and then we're actually gonna increase by 20% in case we're gonna increase. So when you increase something by 20% you can multiply that by 1.2. Okay. Also known as increase. You know, you can multiply. Why? 120%? Because think about it. You your you know, 100% plus 20% means you're increasing something by 20%. Right? So? So, again, this is confusing. I mean, honestly, I'd brush up, just do a little bit of, ah, math brush up. It can absolutely be helpful. I know it's been a while since some of us have been a high school or college, but be out here. Yes. Set. Matt's been able to cost per click multiplied by 1.2. That increases by 20%. And this gives us the final result, which in this case, is 1.2. So that just shows us. Uh, yeah, so it's 1.2, so I'm just gonna go ahead and, um, because our cost per click, remember, is $1. So $1 20% higher than $1.1 dollar, 20 cents, right? Really straightforward. That's why I want to keep things simple. Uh, and they'll say Now we're done optimizing this campaign or these keywords. Remember, we wanna make sure it's in the exact same format. So I'm gonna go ahead and delete this column. Ah, and we're going to go right. And then what you would do is you would make sure you save this and then you upload this right, cause all you've changed, guys, in this case there in this scenario, all you have changes the max. But that's the only thing that's different. So now you're gonna update all your campaigns. We're gonna update with the new bids. And ultimately you should start seeing you know, the que is that you are wasting money on her product that you're wasting money on start to become more profitable. It could be more gradual process. It may not be overnight, right there may take some time and then certain keywords that are profitable. But really, you weren't spending a lot. You weren't bidding a lot. You're starting to spend more money and start. So you kind of put your money behind keywords that are winning and you're taking money away from cures that are losing. That's kind of a way to think about it. Okay? And yet this is exactly interior that I used. This is how I our overall for a lot of my products. This is how we optimize this. I would go about manually optimizing my campaigns. You can actually get started with this doing this manually when you're first starting off. But as you start to get more products, more keywords, more campaigns, I would absolutely encourage you to look into Excel. Macros. This is an excel macros course specifically, But it's just something that I wish I would have known about sooner I had that I want to let you know about. So, uh, yeah, I still know it's a lot if you have any questions at all, please let me know. But hopefully this was helpful. And let's go ahead and get into the next video 34. 3 Amazon PPC Tools To Save You Time: In this video, I'm going to share with you three Amazon PVC tools that can save you potentially hours of time every single week and month. And just keep in mind as you already know, I don't recommend that you use any paid tools. If maybe you're only Advertising one product on Amazon, if you only have a few campaigns, they recommend doing things manually. So however, if you just kinda wanna save some time or if you're especially advertising multiple products, have dozens of campaigns like I do. These tools can definitely help you to save some time. Basically how they work just in general is you can see all of your data for Amazon PBC in one place and make big changes to like all in one place, to all your campaigns. Very, very easy to use and much more kind of intuitive and cleaner to use then maybe using bulk sheets or bulk files with Amazon PBC. So that's kinda the benefit of this is clean. It can save you a lot of time. That's really the big one. Which time is money? So again, you have to kinda decide if it's worth it to you or not. I'm not trying to push this. Just a lot of people have asked me specifically for tools that I recommend. So based on my research, I recommend these three tools and I'm currently using two of the three, but all three come highly recommended. I know the founders of these three tools. I have done a lot of research. I've consulted with other kind of Amazon PBC consultants and experts in this space to identify some of the best tools. And I believe in terms of price, in terms of functionality and other factors. And these are three great options. Include links to these in the resources section below. But number one, we have SELEX, and specifically, I use Alix for all my profit reporting, but they also have an advertising tool. So you wanna kinda look into this Alix advertising specifically. Again, I'll have a link in the resources section, but here you go and check out the pricing and everything which will depend on how many products you're advertising. Keywords and other factors like that for these tools, just kinda keep that in mind. So it will depend, but you can kind of look for yourself. Bus pricing can change by the time you're watching this, so just keep that in mind. So number one is SELEX. Number two is PPC entourage by, well the founder regarding so really another really, really great tool as well and fairly price compared to a lot of other tools. Although again, you have to do a cost benefit analysis to see if this is worth it to you. And then lastly, we have PPC scope. I know Brian Johnson really, really, he's the kinda founder, very, very sharp guy. It's where actually a lot of sun my base strategies have come from or from a lot of Brian Johnson's teachings. He's the founder of PVC scope as well as canopy management. Really great guy. Otherwise I'd probably be using PVC scope, however, their pricing is based on keywords. If I can actually scroll down and see it, anyway, can kinda take a look for yourself. And because for me personally, I'm targeting a ton of long-tail keywords. This option just isn't as cost-effective for me. Otherwise, I probably would be using this tool. So something to keep in mind if you don't have a ton of keywords, PVC scope might be a good option, but again, all three of these are good options. I've either use them or they come highly recommended. And I know the founders personally. So, you know, really great tools. And I will potentially add more in the future because there are many, many over 50 Amazon PVC tools out there. Price and other really great ones as well. But I only want to promote what I feel, what I actually would recommend and what I actually use. So if you have any questions, let me know, but hopefully found is valuable. Don't spend money where you'd need to, but also don't waste time where you don't need to either because you can't get time back. So hope you found it valuable. Let's go ahead and get into the next video. 35. Scale Your PPC Campaigns For More Results Using Search Terms: So to this point, I've already shown you how to optimize your bulk. Sheen's really kind of optimize your keywords on a weekly basis. Now I'm gonna show you how to optimize your search terms, which is the second part of the optimization process. So I wondering Summer, what the heck are search terms or what are you talking about? I thought we already had optimization down. Well, you have a good chunk of it down. They're still kind of one additional step. So what is what our search terms or what's the difference between search terms and keywords ? Okay, so I've already showed you how to optimize keywords, keywords or what you tell Amazon to bid on. Those were the terms that you input, right? That Amazon's like, Hey, what keywords? You want a bid on your like I want? This is broad match. You know, these is phrase match. I want to target the's a sins etcetera. Right. Those your whoa on the key word sense those air your keywords. Okay. Broad phrase and exact. I also have auto where Amazon trees of the keywords search terms. This is where the customer actually types into Amazon before clicking on your ad or are visiting your listing etcetera. Right, So that's the difference. Keyword. That's what you tell Amazon. That's what you bid on search terms or what someone actually types in two. Then click on your listing right through PBC and to really kind of make sense of this, because I know it can be a little bit confusing. Uh, so let's say you have a broad. So you have a broad match campaign in one of your keywords as broad match is silicone ring . OK? And with the research report, which I'm gonna show you how to download, you can actually look at the data and actually see what people are actually typing in. And let's say you find that, uh, people typed in the term silicone ring Ah, silicon ring for men, men's rings and camel silicon ring that you've got. You have clicks. You have sales on each of these search terms, right? So you bid on this keyword. But because of this keyword, this keyword generated the search terms. That makes sense. So basically you told Amazon Ham is on. I want to bid on keywords that relate to her. I want to bet on terms that relate to this keyword, which is in this keyword to silicon ring. So Amazon says, Okay, something or great. I'm gonna go try to find similar related t were our search terms to this keyword. So, for example, in someone typed in silicone ring at some point, Amazon showed them my listing through Amazon PBC. Somebody may have typed in Silicon Ring for men. Amazon also showed them, you know, because it's related to that keyword someone typed in men's ring. Well, that's kind of related to Silicon ring. So the Amazon showed when something like that and they showed my listing through PBC and then also maybe even came a silicon ring again. These are examples. This isn't like a guarantee or a set, like if you use. If you said Silicon rings abroad match, you will show up for the search terms. Not at all, I'm showing. This is an example of the difference in keyword acu were kind of generate search terms. And