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7 Easy Steps to Construct Kano Analysis

PG Iyer, MBB | PMP | MBA | CSSBB (ASQ) | Lean | ISO

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33 Videos (52m)
    • Module Introduction

      5:38
    • Section 01 - Chapter 01. Introduction

      1:53
    • Section 01 - Chapter 02. What is Kano Analysis?

      2:02
    • Section 01 - Chapter 03. Case Study – Introduction

      1:05
    • Section 01 - Chapter 04. Case Study – Introduction of the IMF Bank

      1:56
    • Section 01 - Chapter 05. Case Study – Ethan’s Introduction

      3:09
    • Section 02 - Chapter 06. Dissatisfiers or Basic Needs

      1:15
    • Section 02 - Chapter 07. Satisfiers or Performance Needs

      0:42
    • Section 02 - Chapter 08. Delighters or Excitement Needs

      1:01
    • Section 02 - Chapter 09. Case Study Exercise

      1:43
    • Section 02 - Chapter 10. Section 02 Conclusion

      0:32
    • Section 03 – Chapter 11. The Kano Analysis Grid – Basic Requirements

      2:34
    • Section 03 – Chapter 12. The Kano Analysis Grid – Performance Requirements

      0:56
    • Section 03 – Chapter 13. The Kano Analysis Grid – Delighter Requirements

      0:52
    • Section 03 – Chapter 14. The Kano Analysis Grid – Additional Requirements

      0:52
    • Section 03 – Chapter 15. The Kano Analysis Grid – Summary

      0:56
    • Section 04 – Chapter 16. Why use the Kano Questionnaire?

      1:13
    • Section 04 – Chapter 17. Functional and Dysfunctional Forms of the Kano Questionnaire

      1:38
    • Section 04 – Chapter 18. Choices for each Kano Question

      1:12
    • Section 05 – Chapter 19. Introduction to the Kano Evaluation Table

      1:10
    • Section 05 – Chapter 20. Use of Kano Evaluation Table – An Example

      0:56
    • Section 05 – Chapter 21. The Kano Evaluation Table – What did we learn so far?

      0:56
    • Section 05 – Chapter 22. The Kano Tabulation Form

      1:28
    • Section 06 – Chapter 23. Step 01 – 7 Easy Steps to Construct a Kano Analysis

      1:04
    • Section 06 – Chapter 24. Step 02 – 7 Easy Steps to Construct a Kano Analysis

      2:00
    • Section 06 – Chapter 25. Step 03 – 7 Easy Steps to Construct a Kano Analysis

      1:41
    • Section 06 – Chapter 26. Step 04 – 7 Easy Steps to Construct a Kano Analysis

      1:52
    • Section 06 – Chapter 27. Step 05 – 7 Easy Steps to Construct a Kano Analysis

      1:55
    • Section 06 – Chapter 28. Step 06 – 7 Easy Steps to Construct a Kano Analysis

      1:40
    • Section 06 – Chapter 29. Step 07 – 7 Easy Steps to Construct a Kano Analysis

      1:15
    • Section 06 – Chapter 30. Step 07 – Tool Tip

      1:09
    • Section 07 – Chapter 31. Advantages and Disadvantages of the Kano Analysis

      2:13
    • Section 08 – Chapter 32. Concluding the Program

      1:35

About This Class

With increasing competition and constantly changing customer requirements, it has become exceedingly important to learn the art and science of prioritizing the most important needs of our customers. Kano Analysis is a unique tool that has a structured approach to understand these customer requirements, translate them into specific categories defined by Kano and then prioritize them. The tool is unique and been effectively used for over two decades by several organizations across various industries. There is limited material available on the internet that can explain this tool in a simple, easy to understand and an engaging way. By virtue of this training, we have simplified the usage of this tool into 7 Easy Steps. This training will help you to effectively construct the Kano Analysis in these 7 steps.

Learn Everything About Kano Analysis and Master the Art of Creating the Kano Analysis.

Most important benefits of this course:

  • Learn the technique to categorize customer requirements and then prioritize them using Kano Analysis.
  • Enhance your profile by becoming a bridge between your customers and the business processes.
  • Construct Kano Analysis in 7 easy steps.

Kano Analysis is a method to help understand customer needs and wants and prioritize them. Using this tool, a business can plan effective utilization of its resources (time, money, man-power, etc) by allocating them to value creating activities for their customers.

Almost 58% of Lean Six Sigma and Quality professionals DO NOT have a thorough understanding of Kano Analysis. Most newbies seek a theoretical overview of the functioning of the tool. Project managers want to use this tool; they see tremendous benefit but don’t know where to start. Using this tool has a positive impact on an individual’s career because it helps connect each department involved in planning and the design process with the customer. By learning Kano Analysis, you can be the catalyst to transform your organization’s products and services and bring lasting changes for your customer and your business process.

We begin this course by understanding an overview of Kano Analysis. We learn the types of customer requirements. We then learn how to build the Kano Analysis Grid. It is followed by a discussion on building and administering the Kano Questionnaire. The responses received from your customers on the Kano Questionnaire are then tallied with the Kano Evaluation Table. We categorize each requirement and learn how to prioritize them. Finally, all these steps are synchronized into 7 easy steps. Finally, we conclude the discussion by learning the advantages and disadvantages of using the Kano Analysis. 

The entire discussion is supplemented with a classic case study. This case study evolves as you go through understanding each topic.

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PG Iyer

MBB | PMP | MBA | CSSBB (ASQ) | Lean | ISO

A change leader with specially enhanced skills in process improvements, transformation, process simplification and portfolio management. 15+ years of experience. Conducted 6000+ hours of training on Lean Six Sigma and Project Management respectively.

Credentials include:

Certified Six Sigma Master Black Belt (Indian Statistical Institute) Certified Six Sigma Black Belt (ASQ) Certified Six Sigma Black Belt (SSMI) Lean Specialist Certified ISO 9001:2008 Lead Auditor Project Managemen...

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