6 Wonderful Ways To Promote Affiliate Offers On Your Website | James Canzanella | Skillshare

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6 Wonderful Ways To Promote Affiliate Offers On Your Website

teacher avatar James Canzanella, Affiliate Marketing

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

2 Lessons (16m)
    • 1. Introduction

    • 2. 6 Wonderful Ways To Promote Affiliate Offers On Your Website

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About This Class

Your website can be an amazing host of great content, resources, free gifts, and of course affiliate links. But you need to know how to use them properly, and after completing this video slideshow presentation... that's exactly what you're going to discover. So if you're an internet marketer, affiliate marketer, digital marketer, or blogger... feel free to enroll now and I look forward to seeing you on the other side. 

Meet Your Teacher

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James Canzanella

Affiliate Marketing


Affiliate marketer, course creator, and fan of everything 90s.

Join my new affiliate marketing Facebook group here.

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In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

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1. Introduction: Hey, it's James Ken's in L. A. And in this course I'm going to be walking you through the six wonderful ways to promote affiliate offers on your website. Now, this could be through a blogged through a website, through maybe some links you have, maybe on a squeeze page, a thank you page download page and maybe one extra way, which I'm going to be showing you on the other side. So if you're looking for a few more spots to drop affiliate links and do it in a way that people are really looking forward to clicking through and purchasing, go ahead and enroll right now and they look forward to seeing you on the other side. 2. 6 Wonderful Ways To Promote Affiliate Offers On Your Website: Hey, what's up? It's James kinsmen. And welcome to my course. Six wonderful ways to promote affiliate offers on your website. So this is all gonna be a video slideshow presentation. I'm gonna walk you through each of them and give you some details upon how you can expand when doing these and go from there. All right, so no big introductions today. I know. Apologize. Usually they're about 30 seconds longer. But you know what? Let's just jump right on into it, starting with numeral uno, which is the rave review. And this one's a doozy for not sure what a doozy is. Basically means it's awesome. It's really special. It's good, it's grand. It's wonderful. Let's continue. So now any time you're doing a rave review, what I like to call and whether it be written or whether it be video, I'm going to talk about a few things you wanna basically explain, regardless of how you're doing it, and the first thing is going to be talking about the benefits, not the features. Okay, the features air just like something that comes along with it. But it doesn't explain what's in it for them, as I've always use the example. Many times when I used to work in the gym, there was this girl would go around and show people who are interested in signing up for the gym. And she was so freaking bad at it. Should go around and say like, Oh, look, these are our new gazelles. Are our new cells like home cause ellipticals or these are new state of the art equipment. Okay, And she's just giving them, like features like, Oh, it's brand new and shiny. It's Ah, smooth ride. Okay, it's easy to use, but how does that benefit them? Okay, let's say you were talking to someone who was like, seven years old and has arthritis in every single joint and ligament of their body. Our imagined she was doing a walk through with that guy and they're saying, Well, you know what we've got these brand new what they called recumbent bikes, and the great thing about them is that the resistance is literally it feels like it's effortless, which means there's going to be no stress on your ligaments, and you can burn more calories without actually hurting yourself. I just kind of made that up, but you see where I'm getting at there? You got to talk about not exactly the features, but why they're beneficial to the person who is going to be reading your review. You're probably not gonna be selling recumbent bikes or gym memberships, but keep that in mind regardless of what product you're talking about. Also to explain the pros and the cons. When you talk about the cons, it makes the reviews seem more genuine because face it, no product is perfect. It's always gonna have a few missing things. And the good thing about that is that you can actually offer bonuses that are going to patch up where there might be a mistake in there, where it might be lacking in details. So, for example, let's say this course was about six wonderful ways obviously promoting your affiliate offer . And let's just say someone could be like I don't know, be better if there was pictures and examples, okay, so someone could offer bonus and say, Hey, you know what? I went to the course, and what I did was actually offer a live video overview case study of how to actually put a review together. Okay, something simple like that. Okay, Just because there's a hole in it doesn't mean it's a bad product. But you can always find ways to kind of fill in those gaps dependent and what someone's looking for right next is going to be toe. Add multiple CTS, which can be a call to action, which is referred to as a call to action. And you want to make sure you Sprinkle these in there. All right, if you're doing a video review, it's very easy to say Hey, before you continue. If you're interested in picking this up quickly before the time runs out, go ahead, look below this video and simply click that link. You can say that a couple times. Definitely in the beginning. In the end, you can throw it in in the middle is Well, if you're typing it up once again very similar. Beginning middle end will pretty much do it right. And like I talked about before, this could be written video or both. Okay, maybe you want to do a video, and then maybe you want to write up some of the benefits, okay? And then you want to throw in some links that way, and you can use screen cast a Matic for screen recording. I believe it does around 10 or 15 minutes for free. It does have the watermark. If you want to get rid of that, it's literally like 12 or 15 bucks year. It's extremely cheap and definitely worth it. So that's the rave review. Let's move on to the how to post. I put Winner, Winner Bacon dinner just in case to get sick, A chick change it up with All right, so this is based upon one concept. And let me tell you these air some of the best types of posts. Okay, this is kind of assuming you have a website or a blag. It's very easy to do any type of these how to posts. And you just want to find one concept and literally walked them through and step by step with pictures works very well. Example. Could be how to set up your first Facebook ads from scratch. We'd go in there. You take some screenshots and say, Hey, this is how you get your targeting. This is what you want. Enter. This is what your audience size wants to be, since it's your first time would start off with five or 10 bucks a day. His start hit submit and then from there, that's it. OK, you would just do that post. But the beauty of this is that allows you to insert affiliate links. So any time you're doing one of these posts and you wanted to add an affiliate link to it, ask yourself what would make this easier for someone? Okay, that would be the perfect opportunity for any type of affiliate link, Let's say related to Facebook. So if you're only talking about how to set up your ad, think of any other type of product that would be very related to that. That doesn't cover just the ad aspect, so it could be something on research. It could be something on creating the ah picture for the ad rate could be something on finding the targeting. It could be something on scaling. It could be something on optimizing. It could be something in creating offers could be something about affiliate marketing. Alright, Do you see how a lot of those go with the concept of Facebook ads? But it's not the same thing. It complements it, but It can also make your life so much easier because there's so much more information you can kind of push into the equation, right? Once again, you can add a C t A. If you're gonna have an affiliate link and bonuses, bonuses always increased conversions literally every single time. All right, so these air perfect for affiliate links. And aside from that, they also build a ton of trust in authority. This is probably one of the least I can't stand this world with. People use it all the time. Quote unquote sells E ah way to promote an affiliate link because you're giving off so much goodwill and so much good information. You're building up trust in authority that when they get to the end, it's simply just like, Hey, if you want a way to make this easier, there's this Pinterest subscription thing that literally pins it all for you. Okay, that's like going and showing someone had a pin post on Pinterest and then send like, Oh, by the way, if you want to automate this board booster offers, you know, 100 free boards per month are 100 free boards for user and then it's only like five or 10 bucks a month. If you want to pick that up, here's my Philly link and have a nice day to symbol. Is that all right? So it's there's, like, no hard sell whatsoever because you've given so much value and it's almost like it would be the next logical step. So that's why the how to posters so powerful. Aside from that, people love anything when it comes to how to, because they're getting exactly what they asked for. How do I set up a Facebook ads? OK, here's exactly what you're getting. How to set up a Facebook ads, right? Very simple to do and very powerful. The information can be very targeted and very helpful. So next is going to be banners. And I actually had no witty banter for you in terms of the little ah, you know, extra wording under. So I just put banners again. So maybe next time bear with me the right. So banners these Ah, little less than the unique. This factors them jumping down to the bottom there. And aside from that list Joan, back up to the top. Mary, you've probably seen banners before. Okay? They're great. One above the fold, which is usually on top. So, for example, let's say like this was the banner. That would be a good spot for Okay, you see where I'm like drawing a rectangle and what I mean by above the fold is that when you come to the screen like everything that you see right here would be above the fold. If you had the scroll down, that would be anything below the full. Okay, The reason you want to put it above the fold is because you're gonna get the most amount of clicks. Heck, sometimes a lot of people don't realize you can scroll down, all right? Not everyone is as I don't know, computer tech. Nicolas, you are. Maybe they're just starting a lot of people in the world. Heck, I've been there before, but actually I don't know about not being able to scroll, but it happens, you know, and you see a lot of times where pages on a sales letter will say something like scroll down to keep reading or click here to scroll down because things like that do happen. But either way, on the right side is going to be another great place to put it. So if you had the banner up top, let's to say where I'm highlighting with my mouse would be like the block post and then right here would be a great spot for Okay, that would be another great spot for the banner that's above the fold Top right end. Of course, you want to have a high converting offer. This might take a few tries to test out and see what converts Well, But if you're going on a click bank, usually you can get a good idea usually depending on the type of offer by the amount of people promoting it. Because if you get a lot of people promoting it, there is a good chance that it's converting very well, right? With so many offers on click Bank, you're probably gonna want to promote one that is converting well after a lot of testing, okay. And I want to let you know that banners can lead to squeeze pages. So if you have ah, banner right here that can simply go to a squeeze page, we can get him on your list. And then, of course, you know you go. The email marketing route got plenty of ways to, you know, promote affiliate offers down the road. So this can replace links or add to them. So what I mean by that is, if you're doing any type of blogged post, you can either just put a link in there or you can put a banner or you can do a combination of both. Just another way of getting more clicks, but decided to throw it in there, just in case you didn't know what I was talking about. All right, All right. So next we have the thank you page and I got a little subtitle of Grassy s, which is basically Thanks. I don't know. I brought that up. Spanish was a nightmare in high school by. Aside from that, I'll save that story for another day. If you want to hear, you can ask how the teacher tried to humiliate James. It was fun at the time. Anyway, the thank you page. So after someone upset like I talked about previously, a lot of times banners can lead to squeeze pages one someone ops in. This is where we are the thank you page. All right, okay, had to fix something that it's also a highly recommended resource. So keep in mind, whatever the person option for, you want to make the affiliate link as relevant to whatever it is they opted in for. So what we're talking about before, if someone wants to set up Facebook ads, you have an affiliate link. Make sure it's Facebook related. Something that can help them. We talked about before. May be scaling may be optimizing. Maybe creating the Facebook at picture may be targeting whatever it's going to be. And like I said, it's got to be relevant. I remember one was actually talk about that in the next line, but either way, there's multiple options here. You can put a link, you can put a banner or you can do a pre sell page. So let's say you have a link there instead of clicking and they go straight to your affiliate link. It goes to a pre sell page. Now that could be review. Page could be like an advertorial, you know, whatever it's going to be, that's gonna help get the conversion. But a lot of options there. But keep in mind, thank you Page does have some really great real estate in terms off getting more clicks to your affiliate links. Let's continue. So we have the download and in parentheses page. We got double the trouble because there's two things here You can have the actual download or the download page, hence double the trouble. Do let me explain. So e books have plenty of spots for affiliate links. Athletics is just short for if it links Okay, similar to the how to post. All right, so a shorty book a quick report Xue Jie, many times it can be like a how to post was gonna literally be identical. Here's how to do something. Hey, if you want to make this easier if you want Teoh, get help when it comes to this part of the process, click here. I know you're gonna really love this. Alright? Also, you could have a tool section at the end. This is something I started doing when I was creating products. Unfortunately, it took me a little too long to realize this. I probably missed out on a lot of extra affiliate commissions, but what I would do at the end is put an F a Q section where I'd go through and say Who? I was taking this course and I still had questions. What would they be? So that's what I did. It was like Sometimes I forget to put stuff in the product and say, Oh, crap. Well, at least that's what the F A. Q section is for. Then after that, I'd have a tool section or recommended resource is where I could just go through and say, like, Hey, here's a lot of tools that are really going to help you with this could be a Weber. It could be blue host. It could be something with a domain. Could be something that's, Ah, different affiliate link. It could be a software whatever it's going to be, and that's basically when it comes to the download. Now the download page has really awesome real estate, especially if it's for someone purchasing something. All right, so think of it this way. When I was doing, Solo adds, I had a actual product on Facebook when it was using fan pages when they were really hot and how to build them up and promote affiliate links without actually spending a dime, which is how I did it. And what I did is once they got to the download page was like a picture of my mug, right? Congratulations, James Cans and Allah and what I did is normally I had, like, an affiliate banner to whatever, like any affiliate offer. And it was crap. Let's just say it was like one out of every 10 people were purchasing it, right? Just some random offered. Then I changed it to an affiliate offer that was based upon Facebook marketing, which was probably like two times the price. And I remember like it was ridiculous. It went from, like 10% to around 33% conversion. So instead of one out of every 10 people purchasing that affiliate offer now had one out of every three for a higher priced offer, it was awesome. So keep that in mind. As I've mentioned many times, it has to be relevant to whatever it is they're downloading or they're buying. Okay, So make sure that the affiliate link is as targeted to what they got. Just a repeat of what I just said, because it's very important. I see this mistake a lot. Whatever you have someone opt into your squeeze page for make sure you give them as much content downloads, products, purchases, affiliate links. That's going to be a similar to its possible what they opted in for, Right. So if they want to buy TVs, don't give them hot dogs. They want TVs, and maybe they want electron ICS. Okay, it's just irrelevant. Don't do that. Really bad example. But you know what I'm talking about Next, The recommended resource list, All right. Like a Santa Claus wish list just filled with affiliate links. I mean, how cool is that? We've got the Christmas theme here. We just need some more red. So have a tabling for this at the top of your website. Similar. If you're having about me, if you're gonna blog's if you're gonna have whatever it is, have a tab for recommended resource is or recommended tools, whatever you want to call it. And, of course, it's going to include all the tools that you use or recommend. Now, let me make this clear. You don't have to be using something right now to specifically recommend it. Okay, let me give you an example. Let's say I want to move up, and I wanted to get infusion soft. It's like 300 a month, something like that. And I wanted to stop using a Weber and get response. Okay, So, for example, if I'm only using infusions often, I'm not currently using a Weber. Does that mean I can still recommend it? Absolutely. You know why? Because I might not be in that spot in my business where I needed anymore. But if I've used it, I've had experience. Other people have had experience with it. It's a great tool or recommend to someone who's kind of just beginning to keep that in mind . Right Next, you can direct link to your affiliate link. OK, so let's say it was a Weber. It would just be like a Webber slash you know, whatever else, which would be our affiliate link. Or you can direct link to review pages, which is what I would recommend if you had a review so fed on a Weber Review in The Resource Is section. They'd click on that. Lincoln would go to review Page and guess what they get to go through your view to get to see the pros and cons and they get to get the bonuses. So do you think your conversions would increase compared to going to your review page as opposed to your affiliate Link? Absolutely. And I've seen it happen many times before, right? And I really had nothing else to say except you up. Okay, Exit pretty much covered that in a nutshell. And with that being said, that's the end. If you got at least one golden nugget out of this, give it a thumb's up. Give it a light. Give it a comment. I love to hear your thoughts, and I greatly appreciate your watching. That being said in James Kansan Ella, thank you for watching and I'll talk to you soon.