6 Steps To Reviving Your Low Converting Lead Page | James Canzanella | Skillshare

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6 Steps To Reviving Your Low Converting Lead Page

teacher avatar James Canzanella, Affiliate Marketing

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

2 Lessons (12m)
    • 1. Introduction

    • 2. 6 Steps To Reviving Your Low Converting Lead Page

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About This Class

If you've ever gotten horrible results when it comes to converting your lead page, then this short class is for you! In this over the shoulder video, I'm going to walk you through a template I use to get higher conversions and show you the 6 steps to take when it comes to creating your very own lead page.

As long as you follow instructions and fill in the blanks, you'll be on your way to having a better performing lead page in no time. Be sure to enroll today and I'll see you on the other side.

Meet Your Teacher

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James Canzanella

Affiliate Marketing


Affiliate marketer, course creator, and fan of everything 90s.

Join my new affiliate marketing Facebook group here.

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1. Introduction: Hey, my name is James can smell unwelcome to this class. Six steps to reviving any low converting lead page. Really cool that happy here. So what this class is all about is think of it like a video template that I'm going to go over that you can use to basically beef up the conversions on your squeeze pages Or if you've never created one before, this would be a perfect place to start as a going to walk you through step by step. What you need to do with this template being able to be used with any niche out there. So if you want to create squeeze page slash lead page, however you want to call it and you want to get higher conversions or if you're starting from scratch and you want to basically start off with the bank, this is going to be a great class for you to take. So with that being said, go ahead and roll right now and I look forward to seeing you on the other side 2. 6 Steps To Reviving Your Low Converting Lead Page: Hey, it's James can zonal and welcome to my course. And what I want to do here in this is basically walking through a very simple template when it comes to creating a squeeze page with any type of lead magnet and basically walk you through like a checklist. So the main idea here is a lot of times whether you're starting from scratch or even many times more. If you're already running a squeeze page, maybe you're not happy with the conversions. You're kind of looking for something new, something different, something simple, which this is exactly going to be. But not only that to help raise up your conversions, and sometimes you could be stuck in a rut. You have only got the ideas floating around in your head and you want to do something new. So this is the main purpose of this course. So any time you want to test something different, please use this. This is one of my favorite templates when it comes to lead pages, it's extremely simple. It works very well, so depending on what your niches go ahead and test it out. Either way, I'm gonna run you through each little steps, you can get some more insight. And if you need any more little tweaks to make to your squeeze page, this is really gonna help you do it. So with that being said, let's start with the first part. So starting from the top, actually before the top, as you can see, this is extremely simple. Okay, at a white background, there's no fancy colors. The red stands out. I mean, you can even test doing a different fun. You can do all caps depending on what the fund is and how it looks. But this is just what I happen to like to use. Okay? Notice. There is no beaches in the background. There's no Ferraris. There's no people losing way. I found this to be one of the best type of templates. I've used it for a few niches, and I keep using it. All right, so now we can start at the top, and the idea here is to basically be What is the person going to get? Okay, that's what it's going to be. So 100% free. Pdf Cheat sheet reveals Okay, this is something you contest. It's probably not going to be the most important test in the world. But it's going to be up there in terms of more importance than, let's say, you know, capitalizing all the letters or just the first letters. Okay, so an example of this could be 100% free. Pdf Chief, she it could be a template. It could be a system. It could be a product for free. Basically, what you want to do here is let them know exactly what they're going to be getting. And it's important here that you have congregants when it comes to where the person is coming from. So if this was a Facebook ad in that ad, you want to say, Hey, you're gonna be getting a free pdf Cici. Okay, let him know again, this is what they're going to get simple. Is that okay? Next. This is going to be probably a big benefit, which also describes what's in it for them. So this free pdf CiCi reveals the five simple steps for promoting affiliate offers. Now, this isn't really money based, really? So this would be probably best suitable for Facebook ads, which I have used it there. Many other traffic sources, but there's a reason it doesn't say like the five simple steps for having a four figure affiliate promo. Okay, it really depends on the traffic source. So this isn't like the bl and all headline. I would not recommend copying this. There are definitely better ones. This is just a test. But with that being said, this is where you want to give the biggest benefit. Okay. For example, if someone was looking to get more leads on Facebook, I've seen ones that were very successful from case studies where they were getting around the dollar, a lead where it was like free, like software for you, or free, like Adobe Air software we loaded up. And it's completely free where it will create free Facebook pictures for you without being a graphic designer whatever. Anyway, that has extremely high value because it's basically a software and they don't have to pay for it. And it solves one of the biggest problems, not one of the biggest problems, but a very big problem. When it comes to Facebook and creating those pictures, they can be annoying, especially if you don't know what to do. So that was a very popular one. But either way, this has got to be the most testing the most tweaking and and not exactly when it comes to the color. Or like I said, the first Capital Letter, whatever this has got to be, you know, the five simple steps for promoting affiliate offers to make four figures like I said, really defends in your traffic source. But there's always better way of wording that and that's what you really got to test the most. Okay, so that's gonna be dependent on what you do and what you have to offer. But either way, next is going to be another little benefit, or I guess you could say a little more. Okay, so aside from the five simple steps for promoting affiliate offers, you can copy these steps for any offer in any niche. So, like, that's pretty cool. Another great benefit of this convey to kind of crushing objection. So if someone says, well, you can promote affiliate offers. But what if I'm in the Knitting net? Sherry, is it gonna work there? And then they see Hey, you can copy these steps for any offer in any niche. Do you see how that could add two conversions. Okay, go ahead, shake your head up, up and down. It's OK. You can agree with me. It's fine. But either way, that's what you want to do here. If this was like the best five foods for helping toe lose weight for women, something like that. Let's say you're like the Venus factor and your advertising toe women. What you could do there would be like these. These recipes can be made in under 10 minutes, okay? And they all cost under $10. Something like that. Another objection where someone could say, Well, what if I don't have a lot of time or don't like spending a lot of money? That would be an objection for guys. Let's say you know guys looking to build more muscle in less time. This training routine works even if you're a beginner. And even if you only have 30 minutes to spend in the gym, once again crushing an objection where hey, even if you're a beginner, you don't really know what you're doing or if you don't have a lot of time. So going to those examples, I sure you can imagine starting to be that difficult to do this in this kind of go hand in hand, but this is going to be the biggest benefit. That's what they really want. Okay, next is going to be the download now. Button. Okay, get instant access. Get now. There's tons of these. I like this one personally, the best that I've used a lot, and with that being said, you want to make sure that it's an actual pop up. OK, so depending on your landing page software a bill that I use click funnels there's also lead pages. I think there's instapage. There's instability, optimized press. There's a lot of them. Whatever. You use these air becoming more and more popular because they work so well in the difference between using a two step opt in between. Not using one can literally be like night and day, because when someone clicks on this, a lot of times they think they can just download it now. And what happens is when they click there, this comes up OK, so by doing that, they're already micro committed to taking an action. They're already halfway there, so it's going to be, and there's more chances that they're going to actually give you your email, give you their email. Excuse me? You already have your own email, give you their email. An opt in. Okay, it's been tested and proven very often, and there's no wonder why you see these so many so often. But either way, that's what I highly recommend. When that pops up, there's this bar here that you can do so I mean click funnels. You can change this. You can do 50 percent complete. All right, you can change the color. Let's say you want to make this This or this or this or this. I kind of like the blue where it was something like that. Sure. Okay, 50% could do 66. Then I would have to change the fun. Either way, you can mess around with that. Then this is very important to say. Please enter your best email below to get instant access. Okay, and it says, enter your best email address here. Every time I do any type of lead magnet or squeeze page training, I always bring this up. Always say either enter your best email or your favorite email or your number one email because there's more chance that if you say that the person is going to give that to you, Okay? You don't want their spam email where they never open it up. They just get the lead magnet and then never talked to again then obviously, marketing to them over and over again isn't going to work because they don't check the email. Okay, Make perfect sense. Awesome. Okay, next is the by now, Like, get instant access. Click here to continue whatever you want to put there's up to you. Then. Aside from that, I like putting your free gift will be sent to your email address or your free gift will also be sent to your email address. It depends on how you want to send it, whether they get it immediately. Then you might want to change get into the access. Or you could to say, click here to continue and then say your gift will be sent to your email address. And the reason I say that is because if a person really wants it and they give you a spam email, okay, that means they're gonna have to use an actual email. They check just to basically get their gift. So do you see how that can increase your conversions as well? So that's the reason I like using that. That's basically the simple pop up continuing on. Okay, so under that, I like having some social proof. Now you can't see it. So I'm gonna open this in the new page, and basically, what it looks like is a page or excuse me a picture with a lot of other pictures of friends who like your Facebook page. So if you don't have a lot of likes there, that's completely cool. But the idea here is that any time someone comes to this page and there's any mutual friends that, like your page on Facebook, it's going to help build social proof. So let's say you came to a page you've never heard of for a lead magnet, and you see that your friend, your friend and your other friend all like that. That's basically building social proof. So says like, Hey, if Johnny and Sally both like this than hey, it's probably a good offer than there's more chances that's going to allow them, Not often. All right, so do you see how that can improve your chances. This is very easy due to search for, like Facebook like box, and there always be some type of JavaScript HTML. You can throw in there very easy to do. OK, And last but not least, this is probably the part I can't really help you out with the most, but either way, copyright all rights reserved in a privacy policy. If you're looking for one of those, you know there's plenty of those online terms and conditions whatever you want to do. But that's where that would go. And, as it gets said, this is a very simple process, and overall, that is basically the cheat sheet or the step by step process. When it comes to redoing your squeeze page. Or if you just want to test out a completely new one, please go ahead and do so. Remember once again telling them exactly what they're going to get the biggest benefit. Okay, and then you want to add a little bit extra, and that's going to basically help smash some objections. I gotta level at a time. This isn't for me. I'm a newbie. Whatever it's gonna be, everyone has their own biggest objections. When it comes to a specific offer. Next is the button, which is going to be a two step pop up. We have the 50% complete. Heck, he could do 66 or 80 90. Whatever you want, make sure you tell them to get the best email address from them. Okay, then get into the access. Click here to continue whatever you want to use. After that, we have the little Facebook button for extra social proof and less. But not least, we have copyright all rights reserved than you could have. Privacy policy terms, support email, whatever you want to put their it's up to you. Just make sure you have that there, especially if you're advertising on Facebook. It's basically imperative that you have something like that. So with that being said, that was the course. Like I said, very simple, very straight to the point. But if you learn something new, if you found this educational at all for any reason whatsoever, please go ahead and give it a thumb's up just to show others that you enjoyed it as well. I would greatly appreciate that. So with that being said, I am James Canzler. Thank you for taking my course, and I'll talk to you soon