5 Steps to Get More Leads & Customers Online | J.C. Jones | Skillshare

5 Steps to Get More Leads & Customers Online

J.C. Jones, Entrepreneur, Designer, & Photographer

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7 Lessons (17m)
    • 1. Introduction

      1:42
    • 2. Step 1 - Identify Your Audience's Problem

      1:45
    • 3. Step 2 - Create Solution for Your Audience

      1:16
    • 4. Step 3 - Exchange Your Solution for Emails

      3:29
    • 5. Step 4 - Deliver Solution & Build Relationships

      2:33
    • 6. Step 5 - Get Traffic from Social Media

      3:41
    • 7. BONUS - Questions Answered

      3:01

About This Class

How would you like to learn a simple 5-step strategy to help you get more leads, increase your sales, and grow your business?

In this class, you'll learn how to:

  • Attract new customers online without spending a penny on paid advertising
  • Get more email subscribers and social media followers absolutely free
  • Improve your sales conversions without complicated marketing tools

Did you know that approximately 96% of first-time visitors who visit your website are not ready to pull out their wallets and buy from you?

That's why it's crucial for you to capture visitors' emails, so you can market to them again and again until they are ready to buy.

In this course, you'll learn how to properly integrate your social media accounts with your email marketing campaigns so you can get in front of your prospects and customers right where they are!

Transcripts

1. Introduction: stop what you're doing and grab a pen and paper real quick. I want to show you an effective five step marketing strategy to help you generate more business online. Now imagine this scenario. What if you could attract new customers online without spending a penny on paid advertising ? What if you could get more subscribers on your email marketing list? Absolutely free. And what if you could improve your sales conversions without wasting time on complicated marketing tools? Sounds like a stretch, right? I used to think so, too, until I learned a proven, step by step method that has been tried and tested toe work in nearly every niche market. This strategy combines free, easy to use social media and email marketing tools. Now everybody knows about social media and email marketing and that they can work if you do them right. And in order to be successful with these marketing platforms, you need to follow a proven strategy. So if you've ever tried these marketing tools but haven't achieved the results that you'd like, it likely has nothing to do with how many subscribers or followers you have. And it's not about what you say in your emails or social media posts. It's all about how you say it and how you integrate your social media accounts and email marketing campaigns, and there's a formula for doing it right, and you'll find it here in this course. So if you like to learn more, enroll in this class and let's get started right now. 2. Step 1 - Identify Your Audience's Problem: first, let's zoom out to look at the big picture. Your ultimate goal is to get more visitors online to become paying customers. But what you might not know is that approximately 96% of your visitors that come to your website are not ready to buy. So how do you turn first time visitors into paying clients and customers? The answer is by establishing trust, and the fastest way to establish trust is to demonstrate goodwill. Which leads us to step number one identifying a specific problem that your target audience is facing. So what's the easiest way to identify your audiences? Biggest problem. You can start by simply asking them. You can send out emails and surveys, or just talk to your existing customers online or in person. You can ask open ended questions like, What is your biggest frustration with this problem? What have you tried so far? That hasn't worked, and what worries you most about this problem? And if you don't have any existing customers, then you can look online and read comments on blog's and forums, and you can read reviews of books about your topic, and you can even search for questions on websites like Cora or Facebook and LinkedIn groups . Once you start looking, you'll likely find recurring themes and topics that are being discussed frequently. For instance, if you were a dog trainer, you could look online for specific questions about problems people have with their dogs. And you'll likely find specific problems like my dog chews and claws on my furniture or my dog urinates all over the house, or my dog doesn't obey commands or my dog barks at strangers. 3. Step 2 - Create Solution for Your Audience: Once you've identified a specific problem that leads us to step number to finding a solution to that specific problem and giving away your solution for free. Now, why would you want to give away a solution for free? The answer is to establish trust and a position yourself as an expert in your market. So what kind of solutions can you offer? Well, the answer to that lies in another question. Now ask yourself, What does your ideal audience need to experience? Be aware of or believe in orderto want or need your products and services, especially over that of the competitors? And then once you figure that out, you can offer your solution in the form of tutorial videos or a short reports or e books or even a step by step checklist. So what's the secret to making your free solution work to generate more business for you? The secret is packing it full of value. You want to make it actionable so that they can implement your solution and get quick results. This will deliver a taste of what you have to offer, and it will leave them wanting more. But don't just give your free solution away toe anybody you want to qualify your customers 4. Step 3 - Exchange Your Solution for Emails: which leads us to step number three. Offer your free solution in exchange for your prospects. Email address This way on Lee. The people who have chosen to make a small micro commitment toe work with you will be able to move forward and get more of the solutions and results that you have to offer. So to capture your prospects, email addresses, you'll need a high converting opt in page. So let's go through some examples of what that might look like. Here's an opt in page for a free e book that I created to help customers learn how to better delegate and outsource their work to virtual assistance. Now, as you can see, there's actually not an opt in form on this page at all. There's just a big button at the bottom. Then when you click on that button, ah, pop up appears with a question to qualify my customers. And then once they answer that question, that's when they can enter their name and email address to get the free report. Those types of micro commitments will help your prospect open up to larger commitments in the future, such as paying for your products or services. Now here's an opt in page from a fellow Internet marketer. And, as you can see, the green arrow at the bottom points to the logos for New York Times and Forbes and entrepreneur and mashable. Now, if you've ever been published in any kind of magazine or on another website, you're often form is a perfect place to showcase that because it gives you more credibility and instantly generates more trust so that your visitors will actually enter their name and email in your opt in form. Now here's another example of a high converting opt in page. As you can see, what all of these examples have in common is that they all have a picture on the left of either the product or the person who's teaching. And they have a headline and some bullets or descriptions, and below that they have the opt in form or a button, and every time the button doesn't just say submit. It has a clear call to action, such as download or get instant access, which is a psychological trigger toe. Help your visitors see even more value in what you're offering. Now it's really important that you don't make your opt in page by yourself because it can be really challenging and time consuming toe. Learn how to code and do the design and all that and opt in pages have been tested for years, and other marketers have figured out what works well and what doesn't. So you don't want to do all that testing by yourself. Instead, go over toe lead pages dot net. They have dozens of high converting, often pages and templates that you can use to set up in minutes so that you can have your opt in page working for you and collecting prospects emails any time, day or night whenever visitors come to your website now, once you have your free solution to give away, you don't just have to offer it on an opt in page. But where else should you spotlight your free solution? You can feature your free giveaway on your home page, such as Frank Kern has here, right below his picture and his headline. Or you could feature your free giveaway in a pop up window, and you can even feature your free giveaway in the sidebar of your blawg or your website. And if you send a lot of emails, then you can offer it for free in your email signature or in your signature on message boards or forums or blog's. 5. Step 4 - Deliver Solution & Build Relationships: and once a visitor has entered their email address that leads us to step number four, which is delivering your solution and begin building a relationship. And thanks to third party platforms like mail, chimp or a Weber, or get response or constant contact, it's super easy to set up a Nauta mated email delivery system to give away your free solution instantly as soon as the visitor signs up. But you'll want to compose your first email very carefully because your first email actually serves several different purposes. First and most obvious, your email is designed to deliver your free solution so that your visitors condone download it from the email, and then another objective of the email is to encourage your visitors to download. This is where it's great to be specific. So, for instance, if you given e book away for free, then you could tell your visitors that on a specific page they'll find a specific solution . And if it really hits home, then that will make them want to download your free solution even more. The next objective of your first email is to show your personality and be yourself. This will let your visitors know that they're talking to a real human being, someone who actually really cares about their problems. And you might even throw a bit of humor in there to keep it light hearted and to Seymour approachable. Next, you'll want to make sure that your email adds even more value to the free solution that you're giving away Now. You can do this by providing one or two of your solutions in the email itself and then telling them to download your free solution for the rest of the information that they're looking for. Or you can simply add more value by letting them know that you're available to answer questions or concerns and that they can contact you any time they like. And lastly, you'll want to make sure that your email is visually appealing. A lot of studies and tests have been run that show that having a long, narrow email like the one in this example are much more effective than having long sentences that run all the way across the page. Instead, try to keep your email compact, which makes it much easier to read, and then after you deliver your free solution, you'll want to send about three or four emails that add value to what you're offering before you send out any sort of promotional emails. And then after that, you want to offer a new solution and add value to that before offering your next promotion and so on. 6. Step 5 - Get Traffic from Social Media: Once the foundation is set up, it's time to launch your social media traffic strategy, which is step five now. When it comes to social media, there are essentially two different types of posts that you can make as a business. Looking at the examples above the two posts looks similar, but they actually have different objectives. The first type of post is a direct promotion that includes a call to action and a link to a Web page. Now for your business, this could be your opt in page, your service page or your blawg or anything that you're trying to share. A direct link to the other type of post is an indirect post, which has the primary purpose of helping you brand your business and to help you engage with your audience and have them engage with you without sharing any links or any calls to action. So let's look at some examples from different social media websites so that you can see how to implement this for yourself. On Facebook, you can promote your free giveaway, write on your cover image and you can include things like a headline called The Action and Graphics or Images to spice it up a bit. All of this with the goal of encouraging your visitors to click your sign up button, which you can set up on your Facebook page. So in this particular example, I ran a contest to give away a free website redesign for the new year in 2017. And when a user clicks the sign up button, they're taken off of Facebook over to my website, where they can learn more about the contest and to sign up for a chance to win. So whether you're giving away a free product or a free service, this is a great way to capture leads for visitors who are looking for what you have to offer. And it's not much different on Instagram. Here's a blogger and branding expert who is offering her free giveaway right in her description about herself on her Instagram page, which is a great idea because anytime someone visits your instagram, they'll see that link, and if it has a quality called action and a headline, then they'll be driven toe. Want to click on that toe? Opt in for your free solution, and when you make a post, whether you're showing pictures of your business or your sharing news or updates. You can always include your your URL at the bottom of your graphic, And you can also include hashtags, which will increase the visibility of your post, which could then in turn increase your followers. And also how many people subscribe to your opt in list. And you can pretty much do the same thing on Pinterest to in your about section. You can include a link back to your website, and if on the other end of that link, there's an opt in form for a free solution and say so in your description to compel your visitors to find out what it's all about Now. Pinterest is unique because it allows you to create boards or different categories of posts so you can stay current with a trending now board. Or you can use how to board to become a trusted brand by providing tips and tricks that your audience might want to know about. And you can show your own personality and inspire your followers by creating boards that reveal behind the scenes in your business and on YouTube. There are several ways to highlight your free solution and to increase the amount of traffic that you drive back to your website. For instance, you can put your your URL to your website in your banner graphic and on the right side of that banner. Graphic YouTube also gives you the option to include links, which you can use to send visitors to your high converting landing page. And whenever you create videos, you can also include a link back to your landing page, right in the video description itself. 7. BONUS - Questions Answered: now, we just discussed several ways that you can optimize your social media accounts as well as how you can optimize your posts to drive traffic back to your website. But how can you keep coming up with great new ideas for social media content? You can start by asking questions to engage your audience. They can be simple questions about current events or trivia or fan favorites and so on and get creative because people love answering questions and you'll be surprised what kind of insights you'll find in the process. And if you write blawg posts on your website, then consider using the list method, which is simply a detailed list of various topics. For instance, it could be the top five reasons why or the seven things you should do or three things to avoid when doing X y Z. Now you've probably seen this method used in a lot of different places from blog's toe tabloids and magazines. And it's because this method works like gangbusters to attract new customers, and you can also create new content by comparing products and services that complement your business. For instance, you can compare the best three headphones on the market or the five best brands for wedding dresses or the top three most in style trends that your audience should be aware of. Get creative with this one. Another great way to create compelling content is to conduct interviews with professionals in your industry, which is great because it's a win win for everybody. The person you're interviewing gets an outlet to share their thoughts and ideas. Your audience gets to learn new things from a different perspective, and you get credit for conducting the interview and for providing a great resource for your audience. And lastly, if you ever have trouble creating great, compelling content, simply go behind the scenes in your business and share photos of your office or your staff . Create a video about a day in the life of at your company, or even share your personal step by step procedures and processes as long as it's relevant to your business. These air great ways to create shareable content that your audience will love and eat up. But a lot of great content online also comes with great graphics and images. So how can you create great graphics without paying a graphic designer? Fortunately, There's a website called Can Va, and you can use that website to design presentations, social media, graphics with tons of stylish templates, fonts and more. Now, another question that I get a lot is how can you schedule all of your social media posts at the same time? One great way is to use the website and service called social oomph. This allows you to schedule your post to Twitter Facebook linked in WordPress, MySpace, foursquare and more all at once, so that you just set it up and send it off and it goes to all of your social media accounts .